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00___________ When the public design competition for the Media-ICT project was announced, at Cloud 9 we thought

this building was in ALIGNMENT with our knowledge. We were extremely interested in this digital city model based on ICT (information and communication technology), with the idea of a city where what matters is knowledge, added value and patents, in short, where the objective is for your architecture to be in sync with your own values. This project transpired after VillaNurbs, Spek, Aviary of the Marine Zoo Bcn, Media-House, Forest Hotel, and other projects that involved concepts such as: digital manufacturing processes, ubiquitous technology, cloud computing, off grid, self sufficient energy, distributed intelligence, ... 01__________ 22@ is an experimental district with a powerful, distributed and accessible, energy load. Part of the Districlima network, where new business values are intangible. It is NOT based on the availability of natural resources such as water, oil, gas, sugar, silk nor do real estate values come into the equation. The companies have SOFT values such as broadcasting rights (Mediapro), patents (Indra), intelligence (T-systems), programming (Cisco) and interaction (such as Reactable by Sergi Jorda, from Universitat Pompeu Fabra), it is a district – in the words of Artur Serra from I2CAT and the 22@ team– that represents a Living Lab. And finally, in the words of the magazine Wired and Leonardo from MITPress, 22@ is SOFT, and today SOFT is HARD. Media-ICT’s architecture is an environment where SOFT becomes HARD. 02___________ 22@ is a city model where residential zones and clean new industry coexist: this programme really appealed to us as its use is three-fold. The ground floor is open-plan and has a multi-media museum, Internet awareness workshops, as well as the UOC institutes that are the fruit of this fabric; it is a place where the convention hall is a shared space. These new companies, such as Barcelona Activa, will occupy these small offices. The upper floors will be an incubator for young companies, they will also provide a landing space for foreign companies. Media-ICT incubates and fosters exchange.

it should not be academic or businesslike. For example. by Kevin Roche . or a corporate or company-oriented building.We felt that this building should not be a public or private building. but it should be a hybrid programme. This is a building with a low ratio. where the urban experimentation of compact density as conveyed by Oriol Clos. 03__________ Media-ICT is a Parametric Design application As architects of parametric architecture. (see Floor Plans) This is a distinct possibility in this city. the building has some 15% dedicated to shared spaces. > the ratio of m2 distributed with regard to constructed m2. with the 150 cm fluorescent module. In the end. which is just like gaining a floor. to the module.Global Green Growth. we study the minimum impact of the vertical communication cores in terms of the m2 of the distributed programme (such cores are generally between 18-20% of the total surface area). In this way we optimise: > 36 m evacuation distances in case of fire. very dense and very efficient unit. > the flexibility of floor distribution. what should we do?.7 m module.which means that there is 10% available and you have more meters to be used by the people (almost 2. Media-ICT is NOT a CUBE but an information BYTE: 40x40x40m. the 300 cm radius façade sensors and so on and so forth. We think in terms of modules: the structure is a 5 m x 14. You enter the data and Excel constructs the building. false roofs are 30 cm modules. you had to have those spaces available. We have studied the programme for the building and its possible floor plans using Autocad software linked to Excel and a script programmed in Cloud 9. the head architect. one way or another. everything is connected and related: the150 cm glass façade module is joined to the floor. References: Ford Foundation in New York. This is a large building based on the idea of sharing. now you can share them. The result is a very COMPACT. X. it is Excel that creates this extremely dense information byte that includes everything. Experts call this type of model GGG .26. we stand at 8%. raised floors are 50 cm modules. > the maximum area of the programme with natural lighting. 7. where all the green spaces are shared. Before.000m2).

THE STRUCTURE OF THE Media-ICT ACTS AS A NETWORK. The ground floor does not have pillars. vegetable and animal states. flexible spaces. but within it there are several bodies. the jellyfish came to mind. (see Pictures) A public architectural structure dedicated to public space in line with a Situationist perception. creating a sense of dialogue with the city. An inhabitable truss. We wanted to convey these structures as knowledge platforms expressed outwards.(please see diagramms) 04______ STRUCTURE We presented the project to the Quality Committee of Barcelona City Council and one of their questions was: “Architecture is often connected to certain physical.it is TENSILE. what animal does this architectural structure represent? It was an interesting question . open spaces. Our construction is built from the top and moves downwards.. a network. Other examples are the Chocolate Factory and the AEG Turbine Factory by Peter Berens. and when they are constructed on the streets. a structure that supports the building but comprises TRANSLUCENT spaces. or mass. it is our starting point. about 8% mass with respect to the 1500 m2 floor surface area. We have been in the Maravillas Gymnasium by Alejandro de la Sota. This is our background. almost liquid at the bottom. who began with architecture and structure. . It is a programme that creates a system and a structural typology.. anti-gravitational. In the 22@ district there have always been these metallic structures. We decided to invest 40% of the construction budget in the structure of the building (instead of the normal 25% or 30%). there are several individuals. becoming transparent.. its impact on the street is minimal. a system. If we take into account that the structure is a suspended structure and the pillars are not 50x50 pillars. With Agustí Obiol of Boma we discussed “What is a structure like in a DIGITAL environment?” “It is not about gravity. This voltage cable network is distributed with large 14x5m dimensions. public space invades the building with 36m x 40m of free space. but 12x12 or 15x15. Thus.. with ties”. they have been expressed outwards. Naturally. links . it is about connectivity. If this is the case. but ended up creating the SYSTEM. which is similar to living surrounded by the NETWORK. or tectonics. as it is an organism.

What we do is to treat the entire tensile digital structure with this bioluminescent paint. in the Media-ICT. that are OFF GRID. We constructed the building from the bottom up. into energy factories. we take a look at certain elements. but hundreds of distributed calculations for all points. that are not in the network and that are fully self-sufficient. distributed networks do NOT. and the industry works in 3D with CAD. but it does not consume. It seems that we are winning the battle against gravity..A distributed not centralised structure. there is no unique steel solution for the entire structure. Distributed computing. A light element that unifies the whole structure . There are 18 different sections of tubes to optimise the kilos of steel. everything is nonstandard (such as the Pompidou Centre exposition. We can only build complex Gaudí-like structures with very fast software and manufacturing components. With this objective. Therefore. we are CAD-CAM process architects. and bars. it is not a calculation of a “peak” stress point nor is it based on a standard solution. such as bioluminescent painting. while they elevated it and then put it in place. it becomes the solution. curated by Frédéric Migayrou).. let’s also make construction the solution to the problema: instead of a problem. In other words. This process is called CAD-CAM. Jeremy Rifkin argues in his third industrial revolution that if construction is the main cause of climate change. (see Diagramms) Is this a shock? The industry is ready for this digital revolution. The economics must be sustainable.. it is self-sufficient. 3D Max and MicroStation. at a conceptual level. Cloud 9. . of the ECCS (European Convention for Construction Steel work). We work in 3D with Rhyno. have designed this structure to be built using CADCAM digital processes. This makes the framework visible. together with Boma. distributed networks. There are 120 types of “FLOWERS” to solve the complexity issue. This year’s edition of the Nobel Prize in Physics is also dedicated to bioluminescence. Here. The system was the deserved winner of the 2009 EUROPEAN AWARD FOR STEEL STRUCTURES. Centralised networks cause breakdowns. we can convert buildings into power plants..

Total 95% Co2 reduction. this patent that is compatible with achieving class RF-120 resistance. Some 20% of our building’s energy will be clean energy with regard to what we consume. with energy as its script. Media-ICT targets an achieves: 1-20% Co2 reduction due to the use of District Cooling. performative. This is Media-ICT: meeting energy criteria through beautiful. As architects. If we think about Gaudí’s La Pedrera.The collaborative work of Cloud 9 with EUROQUIMICA has led to this innovation. let’s make it performative.. opening people’s eyes. let’s make it a performance.. 06__________________ ENERGY EFFICIENCY of the Media-ICT: ETFE SKIN. And this skin is an expression of energy. How do we find these solutions? Let’s take a scientific look at urban landscape. clean energy. 05__________________ My wish for the CONSTRUCTION is to think.. 3-55% Co2 reduction due to the dynamic ETFE sun filter. But we will leave this to the experts such as Daniel Giralt Miracle so that they can make judgments and criticise. in his speech the other day. talked to us about green cities. In the European Union there is talk of a 20% reduction in CO2 emissions by 2020. We need solutions. buildings represent 35-40% of the climate change problem.So we need to take it seriously . This is the project. urban landscape. . the Media-ICT is a NET building almost a net zero building. 2-10% Co2 reduction due to the photovoltaic roof. communicative. 4-10% Co2 reduction due to energy efficiency related to smart sensors. If we consider Jeremy Rifkin’s theory. It is the building that must have a dialogue with the city.. it is a construction system that projects a landscape towards the city. believe that the Media-ICT is on a par with the balance and complexity that we have learnt from Gaudí’s La Pedrera. The mayor. which is educational. we are the main cause of climate change. so that they are aware of key problems such as energy. Our work process to create these skins has been program-structure-skin.

with energy as its principal argument. The ground floor proximity sensor regulates consumption according to how people move along the lobby.10. therefor is an interesting material for public spaces. thanks to the use of 3D topography through 3 mm resolution scanners for a 40m façade. Thus.500 watts per hour. We now turn to the technical data: Study of shade and ratio of urbanity. a Teflon-based polymer. ETFE is very light. Finally the 104 sensors. the DISTRIBUTED INTELLIGENCE.10.000 kWh/year. The ETFE skin enables us to build these design values: SA Solar factor open 0. connected to the ETFE cushions makes each cushion. On the south façades there are 6. each construction element of the façade intelligent.35 SA Solar factor closed 0. there are more than 500 sensors in the Media-ICT.45 CAC Solar factor with fog 0. The façade sensors connected to the Iguzzini lighting save energy by preventing consumption in the first three metres of the façade (TBC). it is perfect for fire because it doesn’t meelt. a crystallised polymer.500 Kg / m).10 Take a look at the CAC façade SF with fog value of0. Another example is the photovoltaic roof that produces about 29.45.10 CAC Solar factor without fog 0. .As an example. in other words 4 times more effective than the TBC. there are no frames. thanks to the new systems and patents in this building. it is highly resistant (1. Who governs this?. Dragados has managed to accurately assemble ETFE and the structure.000 watts per hour. within the black box and the Arduino soft.8 tonnes of savings in atmospheric CO2 emissions. which represents some 18. if the building code demands a factor of 0. What is the ETFE? It is Teflon. The building creates and coordinates a vertical cloud to filter the sun. we can achieve a target of 0. The Media-ICT is this new wave of green architecture. This is a difference of 300%. Calculation of solar energy according to the orientation of the façades: On the north façades there are 2. the building creates it and repeats it over and over again.

hydraulic. with 104 IP addresses attached to such reaction.INNOVATION This is our formula: Energy efficiency as a catalyst of innovation. not as an iconic style of architecture. with simple elements. This is the first ETFE building in Spain. the computing should be distributed. .. with intelligence.. I must add that we aim for the best energy performance results. And now the Media-ICT: ETFE with three layers.. using Arduino soft – this enables the building not only to close or open all the curtains. There are 4 major buildings in the world with ETFE: Eden in London: the transparent ETFE cladding creates a microclimate. If the entire building is based on the idea of distribution. we carry out Performative Architecture” . but certainly energy performative architecture. with steam. mechanical. It is still too early to disclose complex public results but we can talk about the Honorable mention from the Premi Medi Ambient de la Generalitat de Catalunya in 2009 (R&D and Innovation Projects).. If you create a model in which there is a hierarchy with a central computer..The director of the Cité d’Architecture in Paris Francis Rambert said we are standing before the Barcelona’s Pompidou Centre.. and research in ETFE used in the Media-ICT architecture. if this computer crashes. solar solutions were physical.-. which not only activates the patches of clouds and reacts to which neighbour produces what shade.. Arena in Munich: the EFTE covering complete with lighting creates an icon. Beijing Water Cube: the EFTE cladding with its double illumination creates an icon. aimed at sustainable construction. But the digital world moves with particles.-... but the building also modulates and responds like a reactive skin. air with atmospheric and gaseous worlds. As Terry Riley says of our architecture in the catalogue of the MOMA exhibition: “. the entire building crashes. without lighting. In the industrial age. And I would like to emphasize it is not about icon architecture or star architect but energy efficient performative architecture. 07 .. . Distributed smart tech: Each inflatable having an IP address. Take the Arab World Institute by Jean Nouvel in Paris as an example..

the SF (solar factor) of the building goes from 0. its physics.234 euros per m2 above ground level.. Architecture is no longer on/off. . its inner material. Can we prevent a sunbeam.Milestone: a cloud of nitrogen. ETFE Fog. a/b. we are heading towards a New Humanism. . We have to make architecture as similar as possible to these natural plant processes pursuing and performing. sustainability. heat from entering the office. this building is one. There is talk about the GREEN SHOOTS of the economy . 08____________________ ECONOMY According to Jeremy Rifkin.5 million euros and has a ratio of 1. increasing the density of the air of the ETFE cushions with nitrogen particles. .. while creating certain particles so that the sunbeam is broken down and the solar factor is lowered? Yes we can. The building creates a vertical cloud of fog. 80% of the fog is composed of nitrogen particles. It is in total ALIGNMENT with the objectives that the Consorci ZF have talked about: technical and economic rigour. it is a dynamic architecture. with architecture that empathyses with the Environment and towards a new economy. competitiveness. This building has cost 24.10. what activates its photosynthesis. . its chemistry. Results: These two patents are created: ETFE Diaphragm. In this way money will not be excuse not to fulfill the GREEN NEW DEAL. A vertical cloud filtering solar radiation. ray of light.. Our buildings should be performative.45 to 0.