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THE FIRST EVER TWO-DAY BUSINESS EVENT WITH A COMPLETE FOCUS ON SOCIAL MEDIA ANALYTICS

Save $200
by booking before March 16th

Social Media Analytics Summit
April 17-18 | Hotel Kabuki | San Francisco, CA

ACCURATELY MEASURE THE IMPACT AND ROI OF YOUR SOCIAL MEDIA INITIATIVES
Maximize Social Media Productivity and ROI - Make your social media strategy worthwhile and profitable for your business Improve Customer Engagement - Measure and benchmark your social media marketing e orts Utilize Sentiment Analysis - Decipher sentiment across social media channels to better understand your customers Enhance Brand Management - Better protect your brand and boost your reputation to maintain a competitive advantage Capitalize on New Social Analytics Technologies - Discover the industry's newest products and solutions to stay ahead of your competitors PLUS Get real case studies from top end user organizations – See how end user companies across numerous industries are leveraging social media data to gain invaluable business insights

Expert Speakers Include:
Dana Jacob Sr. Manager of Social Media Insights & Analytics Yahoo! Je Rosenfeld Director of Customer Insight & Analytics Neiman Marcus Usher Lieberman Director, Corporate Communications TheFind Carla Bourque Senior Vice President Buddy Media

PLATINUM SPONSOR

SILVER SPONSOR

Marshall Sponder Author Social Media Analytics

Judy Pastor Manager of Operations Research American Airlines

OPEN NOW For The Full Summit Program!

and using them appropriately. analysts. With companies investing over 3 billion dollars in social media engagement e orts in 2011. and thought leaders for years to come. industry insiders. This April. it is imperative that you accurately measure the success of your social media initiatives to save time and money and improve the business decision making process. Most notably. and venture capitalists. 1 billion pieces of content were shared on Facebook per day. all for the purposes of knowledge sharing. improving brand and reputation management."A must attend summit for anyone who wants to know how content can be analyzed and leveraged to make better decisions and improve process. and developing long-lasting business relationships. analysts. trying to make sense of social media can be overwhelming. In this day and age. and analytics success stories are raising expectations all around. Whether you're measuring marketing programs. or measuring media coverage. networking.And there is a lot of action where social media and analytics meet.. and will only increase in importance as the awareness of this innovative and beneficial technology grows. This rapidly emerging industry is proving to be a real game changer for all businesses seeking to capitalize on the vast potential of the social media world. social media analytics can help. service organizations. In 2011." DO YOU WANT TO MAXIMIZE THE ROI OF YOUR SOCIAL MEDIA ENDEAVORS? Let’s face it. The challenge For the Most Up to Date Information Visit: textanalyticsnews..com Phone: 201-204-1819 is in choosing the right tools and methods now available. or completely new to the industry. the conference will highlight innovative ways for: • Maximizing Social Media E ciency and Productivity – Leverage social media analytics to boost productivity and make your social media strategy worthwhile for your business • Improving Customer Engagement – Measure and benchmark your social media marketing e orts • Utilizing Sentiment Analysis – Decipher sentiment across social media channels to better understand your customers and protect your brand • Capitalizing on New Social Analytics Technologies – Discover the industry's newest products and solutions to stay ahead of your competitors • Automotive • Consumer Electronics • Consumer Products • Entertainment • Fashion • Financial Services • Food & Beverage • Hospitality • Information Technology • Media • Retail • Travel OUR PROVEN TWO-DAY FORMAT INCLUDES… Presentations – Obtain the inside scoop from the best of the best in social media analytics Case Studies – Get real-life examples of social media analytics success stories from top end user organizations Workshops – Attend our Pre-Summit Workshops to get an in depth overview of social media analytics. it's the perfect time to shine a light on the intersection of these two trends. EMC Corporation WHY SHOULD YOU ATTEND THE SOCIAL MEDIA ANALYTICS SUMMIT? The Social Media Analytics Summit is the first ever two-day business conference with a complete focus on social media analytics.com/social-media-analytics Email: Register@textanalyticsnews. executives. At the San Francisco summit. consultants.com/social-media-analytics . Whether you are a social media or analytics expert. this conference will provide you with the inside information that you need to accurately measure the impact and ROI of your social media initiatives. I'm really looking forward to the Social Media Analytics Summit. Everywhere it touches your business—every time you try to use it—you need to track the results. Social media analytics has emerged as the key for enhancing the customer experience. end users. while the number of Tweets per day topped 95 million. the intersection of social media and analytics is in San Francisco. The conference agenda will take you on a journey from planning your social analytics strategy all the way to acting on the results of your social media data to unlock crucial business advantages. it is crucial to keep up to date with all of the major issues and developments of the booming social media analytics industry. It will be the central place to connect with practitioners. The inaugural Social Media Analytics Summit will be THE forum that shapes the direction and future of the social media analytics industry for years to come. including vendors. Just look at some of the major industries that are already taking advantage of social media analytics: Samir Batla. including a breakdown of the many software options and best practices for social analytics Interactive Panels – Participate in our expert panels to make your voice heard and get your questions answered Exhibition – Conduct real business face-to-face in our professional exhibition hall We here at Text Analytics News and Useful Social Media are collaborating to bring together all of the major players and industry leaders. Bring your questions—and your own lessons—and we'll learn together. There’s no doubt that social media is rapidly changing the world. 3 EASY WAYS TO REGISTER TODAY Online: textanalyticsnews. Can't wait to see you there! Nathan Gilliatt Social Media Analytics Summit Founding Chair Welcome Letter From The Chairman… Social Media Analytics gets its own summit! Since social media seems to elbow its way into every discussion. you'll meet the people who are making social media analytics work. mining customer opinions. and measuring overall social media success for businesses.

great location and great networking opportunities. Great content. I learned some new tricks and met many new and worthwhile contacts."The event was very informative. Power and Associates Johnson & Johnson Lockheed Martin McDonald's Merrill Lynch & Co Microsoft NASCAR Nationwide New York Life Insurance PepsiCo Pfizer Polo Ralph Lauren Prudential Financial Radian6 Royal Bank of Canada Sears Siemens Sony Standard & Poor's State Farm Insurance TripAdvisor Union Pacific Railroad Virgin Mobile USA Walt Disney World Whirlpool World Bank Group Yahoo Zynga "I definitely learned a lot from the amazing folks you had on board!" Lisa DÕAromando. State Street Corporation FANTASTIC LEARNING AND NETWORKING OPPORTUNITIES AT THE SOCIAL MEDIA ANALYTICS SUMMIT This brand new event will bring together all of the leading pioneers from the rapidly emerging social media analytics industry.. Connect with them through our dedicated networking time that includes workshops. Manager of Social Media Insights & Analytics Yahoo! Ian Hersey CTO Attensity Chris Moody President and COO Gnip Lisa Rosner CMO NetBase And Many More! 55% 25% 7% 5% 5% 3% End Users Vendors Consultants Industry Analysts Venture Capitalists Press Take a look at some of our noteworthy past attendees.D. Well worth the trip. Adobe Systems Air France AllState Insurance Amazon.com American Airlines American Express BMO Capital Markets Canon Capital One Chevron Citi ConAgra Foods Deloitte Discover Financial Services Fidelity Investments Forrester Research Frito-Lay GEICO General Mills General Motors Hilton Worldwide IBM IDC Intel J. Sprint Full Conference Agenda On The Next Page! . business lunches. a professional expo hall." Ravi Prasad. Corporate Communications TheFind Esteban Kolsky Social Media Consultant ThinkJar Dana Jacob Sr.com Carla Bourque Senior Vice President Buddy Media Ken Burbary Vice President Group Director. discussion panels. and a Networking Drinks Reception! Here is a breakdown of the attendees from our past Text Analytics News and Useful Social Media events: Here's a quick glimpse of our excellent speaker lineup: Kevin Coogan Founder and Managing Director Amalgamood Judy Pastor Manager of Operations Research American Airlines Stephen Arnold Managing Partner ArnoldIT.. Strategy & Analysis Digitas Tom Webster VP of Strategy and Marketing Edison Research Baris Karadogan CEO HIP Digital Tom Reamy Chief Knowledge Architect KAPS Group Meta Brown General Manager of Analytics LinguaSys Je Rosenfeld Director of Customer Insight & Analytics Neiman Marcus Marshall Sponder Author "Social Media Analytics" Nathan Gilliatt Founder Social Target Christie Campbell Head of Marketing Social Ware Usher Lieberman Director.

Buddy Media How “Liked” Are You? An In-Depth Analysis of how to Measure the Value of Facebook Likes • Discover the value of an individual Like on a single product • Understand the best practices for accumulating Likes across the individual pages on your company’s Website and across your product o erings • See how Facebook Likes and other ‘social signals. Social Target Panelists: Dana Jacob. Strategies and Tactics that can be tracked for KPI's and ROI • Learn to define goals that can be tracked. products and brands – right here. Data Mining Consultant. From delivering breaking news to driving trading strategies. CTO. Zoetica Media Bob Nisbet. service or offering?) • Pick metrics that lead to KPI's to e ectively measure progress towards your goals Marshall Sponder. engagement. Vice President Group Director. Social Target EFFECTIVELY PLAN YOUR SOCIAL MEDIA ANALYTICS STRATEGY The Social Cocktail: Mixing the Social Data that’s Right for Your Business Social media has become the pulse of the world.is it media. increase e ciency. Sr. President and COO. Director of Corporate Communications. The key is determining which social data is best suited for your needs.Hear From the Best of the Best in Social Analytics WELCOMING TALK AND INTRODUCTION The Emergence of a New Social Media Analytics Industry • Get a comprehensive synopsis of the social media analytics industry • Understand what users stand to gain from social media analytics • Gain insights into the future of the industry • Find out why social media analytics is here to stay Nathan Gilliatt. are transforming the way that search results are ranked and how that a ects your business Usher Lieberman. machines: data. advertising programs. ArnoldIT. Manager of Social Media Insights & Analytics. information. “Social Media Analytics” Four Gaps in Social Analytics: Shaping What’s Hot • Explore the increasing importance of obtaining “high-value content” • Comprehend the four “gaps” which marketers can exploit in modern Web indexing or big data analytics systems • Get examples for amplifying and augmenting social content to enhance traditional marketing methods such as news releases. and insight Moderator: Nathan Gilliatt. Gnip PANEL: Assembling a Complete Bag of Tricks . and streamline the analytics process • Discover the social media metrics that matter most to your organization Carla Bourque. or something else? • How to choose the right approach for the social analytics task Moderator: Nathan Gilliatt. Attensity Defining Social Analytics Goals. what's the use? • Humans vs. and value creation Stephen Arnold. customers. and marketing channels to suit your needs along with the right calls to action • Define the o ering (is it a product. Senior Vice President. right now. In this session. Founder. target locations. Attensity Planning a Practical Social Media Analytics Framework • Understand the value that comes with measuring your social media e orts • Refine your social media analytics strategy to save money. Digitas Kami Watson Huyse.Working With Specialists In this interactive panel session. Smogfarm Real-Time Social Analytics The demands of social customers are driving enterprise organizations to move beyond simple social media monitoring tools to a new breed of real-time social analytics applications that o er detailed views into what social customers are saying about their company. get unique viewpoints on: • How different schools of research and measurement approach social media • What’s most important to measure and analyze . Founder. Author. CEO.com Lisa Rosner. participants will: • Learn about the di erent types of social media data available for analysis • Hear use cases from various industries • Learn how do develop the right mix of social data for your needs • Build the perfect social cocktail Chris Moody. Managing Partner.’ including Twitter and Google+. Yahoo! Tom Webster. and other misnomers • Sentiment analysis. Chief Technology O cer. Social Target Panelists: Ken Burbary. VP of Strategy and Marketing. Edison Research Ian Hersey. CMO. product positioning. Strategy & Analysis. see how organizations use real-time social analytics to: • Identify emerging issues and address them before they become expensive problems • Uncover opportunities to win new business and improve customer loyalty • Drill into the “why” and other details behind top-level sentiment reports • Reach out to and engage customers and key influencers with proactive o ers and solutions Ian Hersey. NetBase . In this keynote session. and properly chart your analytics plan • Choose audiences. TheFind PANEL: What's the Point of That? The Biggest Arguments in Social Media Analytics • Explore the concepts of influence. the real-time social web is flooded with valuable data just waiting to be analyzed and acted upon. Founder.

Founder. Manager of Operations Research. using real life examples and research projects. and predictive analytics • Discover the value that comes with listening to your customers beyond social media channels • Learn to utilize a robust and unified analytics platform to maximize ROI Judy Pastor. and crowdsourcing • How to develop and utilize the new taxonomies to gain a competitive advantage • How to integrate the results with predictive analytics Tom Reamy. and how that can impact the solutions you choose and who you hire to run those solutions • How to acquire the right solution. This workshop will explore: • The types of platforms and the business use cases they best work in • The maturity level of your clients and your organization. “Social Media Analytics” Using Social Media to Invest in the Stock Market CASE STUDY Capitalize on Multi-Lingual Social Analytics • Understand why any comprehensive social media analytics strategy must be multi-lingual • Learn how emerging language technology adds value to your social media marketing strategies • Get the scoop on integrating language and predictive analytics to improve your conversion rates Meta Brown. or buy another platform and add it to your services model? • The future of Social Media Analytics from 2012-2015 and beyond Marshall Sponder. for a spirited discussion of what works and what doesn't in social analytics platforms and roll outs. outsource the work to someone else. call notes. General Manager of Analytics. Strategies. Technologies." Presented by the Summit’s founding chair and leading social media analytics expert. Neiman Marcus What Works Best for a Social Analytics Platform Implementation: Choosing the Best Strategies. Founder and Managing Director. Author. This content adds layers of complexity to the gigantic ocean of social media data. Manager of Social Media Insights & Analytics. finance journalists. you'll benefit from attending Nathan Gilliatt’s "Overview of Social Media Analytics. This session. AmalgaMood . explores: • How to build a good foundation for social media analysis • How to develop such advanced applications as expertise analysis. and The Market Whether you're new to social media analytics or are an experienced professional in the field. Sr. traditional news sources? • Comprehend the Klout score and other influence indicators as key investing tools • Get an inside scoop into the performance of professional investors. KAPS Group • See how Neiman Marcus leverages analytics to gain a competitive advantage in the retail industry • Understand how Neiman Marcus successfully implemented analytics and reporting on social media across the entire organization • Get an insider's sneak peak of what’s coming next for social media analytics at Neiman Marcus Je Rosenfeld. this workshop will cover: • The basic technologies that all businessmen (and vendors) need to understand • The social media analytics process from planning to implementation to accomplishing your analytical goals • The range of social media analytics software and how to match your needs with the right solutions • The tangible business benefits that come with employing social media analytics throughout your organization Nathan Gilliatt. web analytics. and People Join Marshall Sponder. using techniques such as new taxonomies of emotion and integration with Big Data. should you build it yourself.. Social Target Spammers and fake bloggers are getting increasingly sophisticated in disguising their content as genuine brand mentions. Chief Knowledge Architect. behavior prediction. Author of “Social Media Analytics”. and amateur investors • See how social media analytics was used to determine the rise and fall of Netflix Kevin Coogan. Director of Customer Insight & Analytics.Measure the Impact of Your Social Media Initiatives PUT YOUR STRATEGY TO WORK CASE STUDY Identifying And Filtering False Engagement Content In Social Media UNLOCK THE CRUCIAL BUSINESS ADVANTAGES FROM YOUR SOCIAL ANALYTICS DATA Go Beyond Social: Understand the Value of Multi-Channel Analytics • Explore ways for integrating social analytics with text analytics. LinguaSys • What are the advantages and disadvantages of social media vs. Platforms. American Airlines CASE STUDY Using Social Media Analytics to Improve the Neiman Marcus Customer Experience PRE-SUMMIT WORKSHOPS An Overview of Social Media Analytics: Technology. This case study will: • Show practical examples of false engagement content and patterns • Assess the importance of establishing e ective filters and other cleansing methods for tracking social media metrics • Explore the balance between the need for accurate measurement and limitations of artificial intelligence and human analysis Dana Jacob.. Yahoo! Explore New Directions in Social Media Applications New social media applications are going way beyond simple sentiment analysis.

com for more information. Cancellations by March 16th.995 Group Discounts Come along with members of your team and take advantage of our special group discounts.095 $1.textanalyticsnews.595 $1. 17th Early Bird Ends March 16th April 17-18 Hotel Kabuki. 2012 incur an administrative charge of 25%.395 $1.595 $1.795 $300 3 EASY WAYS TO REGISTER TODAY Full Price Discounted End User Pass Platinum Pass • Access to conference room • Access to networking lunches and coffee breaks • Access to evening drinks reception • Access to exhibition hall • Access to presentation slides post-conference • Access to audio recordings of all conference sessions post-conference • Access to all Pre-Summit Workshops the evening of April 16th Gold Pass • Access to conference room • Access to networking lunches and coffee breaks • Access to evening drinks reception • Access to exhibition hall • Access to presentation slides post-conference • Access to audio recordings of all conference sessions post-conference Silver Pass • Access to conference room • Access to networking lunches and coffee breaks • Access to evening drinks reception • Access to exhibition hall • Access to presentation slides post-conference Conference Materials • Access to presentation slides post-conference • Access to audio recordings of all conference sessions post-conference Super Early Bird Ends Feb.295 $1.com Phone: Ezra: 201-204-1683 Doug: 201-204-1819 $1.com/ social-media-analytics Email: Register@textanalyticsnews. CA Hotel Discounts We have negotiated special room rates at the hotel.295 $1. 17th Early Bird Ends March 16th Online: textanalyticsnews.795 $1.895 $1.com/social-media-an alytics/terms. Email info@textanalyticsnews.395 $300 Register In Minutes at: textanalyticsnews. If you cancel your registration after March 16th. San Francisco.php $1. 2012 we will be obliged to charge the full fee.195 $1. the more money your company saves! Contact the Text Analytics News/Useful Social Media team at (201) 204-1683 or (201) 204-1819 for more details $1. The organizers reserve the right to make changes to the program without notice.495 $1.695 $1.595 $1.com/social-media-analytics . The more attendees you sign up.195 $1.495 Cancellation Policy Passes are transferable without any charge. Please see full terms & conditions at: https://secure. Please note – you must notify Text Analytics News in writing of cancellation or we will be obliged to charge the full fee.com.Save $200 by booking before March 16th SOCIAL MEDIA ANALYTICS SUMMIT Your Choice of Registration Package Standard Conference Pass Platinum Pass • Access to conference room • Access to networking lunches and coffee breaks • Access to evening drinks reception • Access to exhibition hall • Access to presentation slides post-conference • Access to audio recordings of all conference sessions post-conference • Access to all Pre-Summit Workshops the evening of April 16th Gold Pass • Access to conference room • Access to networking lunches and coffee breaks • Access to evening drinks reception • Access to exhibition hall • Access to presentation slides post-conference • Access to audio recordings of all conference sessions post-conference Silver Pass • Access to conference room • Access to networking lunches and coffee breaks • Access to evening drinks reception • Access to exhibition hall • Access to presentation slides post-conference Conference Materials • Access to presentation slides post-conference • Access to audio recordings of all conference sessions post-conference Date & Venue Full Price Super Early Bird Ends Feb. $1.695 $1. All cancellation requests should be emailed to register@textanalyticsnews.

technologists. Attendees include marketers. The robust speaker solution providers and analysts. Media Partners: 3 EASY WAYS TO REGISTER TODAY Online: textanalyticsnews. analysts.com Phone: Ezra: 201-204-1683 Doug: 201-204-1819 Knowledge Partners: OPEN NOW For The Full Summit Program! . and many more. They’re not here to deliver sales pitches. create the partnerships needed to fully maximize the value of social media analytics. C-level executives. CA MAKE YOUR SOCIAL MEDIA STRATEGY WORTHWHILE AND PROFITABLE FOR YOUR BUSINESS 5 GREAT REASONS TO ATTEND THIS EVENT: Hear From More Than 25 World-Class Social Analytics Experts 1 COMPREHENSIVE AND INDEPENDENT RESEARCH: The Social Media Analytics Summit is an independently researched forum. We Conduct real business face-to-face to add value encourage active participation with over 10 hours of dedicated networking time.THE FIRST EVER TWO-DAY BUSINESS EVENT WITH A COMPLETE FOCUS ON SOCIAL MEDIA ANALYTICS Save $200 by booking before March 16th Social Media Analytics Summit April 17-18 | Hotel Kabuki | San Francisco. 2 ENTHUSIASTIC DELEGATES:media and analytics professionals set to Over 200 senior-level social attend. DIVERSE SPEAKERS: 3 HIGH CALIBER ANDlineup includes a mix of social analytics end users. expertise and connections needed to drive your business forward.com/ social-media-analytics Email: Register@textanalyticsnews. Our goal is to equip you with the tools. but to share their knowledge and experiences with you! 4 BUZZING EXHIBITION HALL: key vendors and end users together to Our top-notch exhibition brings 5 SUPERIOR NETWORKING OPPORTUNITIES: to your company. corporate strategists. The topics and agenda are a pure reflection of months of research with social media and analytics professionals.