Obtained by Judicial Watch February 8, 2012 through FOIA

(b)(4)

Obtained by Judicial Watch February 8, 2012 through FOIA

(b)(4)

Obtained by Judicial Watch February 8, 2012 through FOIA

(b)(4)

(b)(4)

(b)(4)

Obtained by Judicial Watch February 8, 2012 through FOIA

Obtained by Judicial Watch February 8, 2012 through FOIA

Obtained by Judicial Watch February 8, 2012 through FOIA

(b)(4)

(b)(4)

(b)(4)

Obtained by Judicial Watch February 8, 2012 through FOIA

(b)(4)

(b)(4)

Obtained by Judicial Watch February 8, 2012 through FOIA

(b)(4)

Obtained by Judicial Watch February 8, 2012 through FOIA

(b)(4)

(b)(4)

Obtained by Judicial Watch February 8, 2012 through FOIA

Obtained by Judicial Watch February 8, 2012 through FOIA

Obtained by Judicial Watch February 8, 2012 through FOIA

Obtained by Judicial Watch February 8, 2012 through FOIA

Obtained by Judicial Watch February 8, 2012 through FOIA

Obtained by Judicial Watch February 8, 2012 through FOIA

Obtained by Judicial Watch February 8, 2012 through FOIA

Obtained by Judicial Watch February 8, 2012 through FOIA

Obtained by Judicial Watch February 8, 2012 through FOIA

Obtained by Judicial Watch February 8, 2012 through FOIA

Obtained by Judicial Watch February 8, 2012 through FOIA

Obtained by Judicial Watch February 8, 2012 through FOIA

Obtained by Judicial Watch February 8, 2012 through FOIA

Obtained by Judicial Watch February 8, 2012 through FOIA

Obtained by Judicial Watch February 8, 2012 through FOIA

Obtained by Judicial Watch February 8, 2012 through FOIA

Obtained by Judicial Watch February 8, 2012 through FOIA

Obtained by Judicial Watch February 8, 2012 through FOIA

Obtained by Judicial Watch February 8, 2012 through FOIA

Obtained by Judicial Watch February 8, 2012 through FOIA

Obtained by Judicial Watch February 8, 2012 through FOIA

Obtained by Judicial Watch February 8, 2012 through FOIA

Obtained by Judicial Watch February 8, 2012 through FOIA

Obtained by Judicial Watch February 8, 2012 through FOIA

Obtained by Judicial Watch February 8, 2012 through FOIA

(b)(4)

Obtained by Judicial Watch February 8, 2012 through FOIA

(b)(4)

(b)(4)

(b)(4)

(b)(4)

(b)(4)

(b)(4)

Obtained by Judicial Watch February 8, 2012 through FOIA

Obtained by Judicial Watch February 8, 2012 through FOIA

(b)(4)

(b)(4)

(b)(4)

Obtained by Judicial Watch February 8, 2012 through FOIA

Obtained by Judicial Watch February 8, 2012 through FOIA

(b)(4)

(b)(4)

Obtained by Judicial Watch February 8, 2012 through FOIA

(b)(4)

Obtained by Judicial Watch February 8, 2012 through FOIA

Obtained by Judicial Watch February 8, 2012 through FOIA

Obtained by Judicial Watch February 8, 2012 through FOIA

Obtained by Judicial Watch February 8, 2012 through FOIA

Obtained by Judicial Watch February 8, 2012 through FOIA

Obtained by Judicial Watch February 8, 2012 through FOIA

Obtained by Judicial Watch February 8, 2012 through FOIA

Obtained by Judicial Watch February 8, 2012 through FOIA

Obtained by Judicial Watch February 8, 2012 through FOIA

Obtained by Judicial Watch February 8, 2012 through FOIA

Obtained by Judicial Watch February 8, 2012 through FOIA

Obtained by Judicial Watch February 8, 2012 through FOIA

Obtained by Judicial Watch February 8, 2012 through FOIA

Obtained by Judicial Watch February 8, 2012 through FOIA

Obtained by Judicial Watch February 8, 2012 through FOIA

Obtained by Judicial Watch February 8, 2012 through FOIA

Obtained by Judicial Watch February 8, 2012 through FOIA

Obtained by Judicial Watch February 8, 2012 through FOIA

Obtained by Judicial Watch February 8, 2012 through FOIA

Obtained by Judicial Watch February 8, 2012 through FOIA

Obtained by Judicial Watch February 8, 2012 through FOIA

Obtained by Judicial Watch February 8, 2012 through FOIA

Obtained by Judicial Watch February 8, 2012 through FOIA

Obtained by Judicial Watch February 8, 2012 through FOIA

Obtained by Judicial Watch February 8, 2012 through FOIA
2010 Fraud Prevention Campaign

Medicare Anti-Fraud Campaign
30

September
6
13

20

27

GRP/Ins

Client Net
Spending

October
4
11
18

25

November
December
1
8
15 22 29 6 13 20

54

54

53

53

53

53

320

$3,976,896

40

40

40

40

40

40

240

$1,372,624

1

$525,014

1

$115,393

134.5

$827,059

Target Demo: A55+
Target programming over-indexing against A55+
demo; Mix priority: News, Sunday morning,
Daytime, Prime
Hybrid DRTV approach mixing marquee
programming and efficiency; Sample Networks:
National Cable :30 Hallmark, Golf Channel, CNN, CNBC, Fox News,
Weather, HLN, AMC, Bio, NatGeo, WGN, TNT,
Discovery, History
Full Page 4C Units: 1x Parade and 1x USA
Sunday Supplements
Weekend insertions
Network TV :30

National Magazines

Full Page 4C Units: 1x Prevention and 1x
Reader's Digest insertions in targeted
publications

Target programming over-indexing against A55+
demo; Mix of News, Talk, Sports, Business;
National Radio :60
Sample: Osgood File, WFAN, 1010Wins, CBS
News, NFL, DOW Report, WSJ Report
Primary Target Sub-Total

9/26
November Cover Dates:
RD Onsale 10/26.
Prevention Onsale 10/5.

21.5

21.5

21.5

17.5 17.5 17.5 17.5

$6,816,986

B:8.375 in

Obtained by Judicial Watch February 8, 2012 through FOIA

“Medicare just got stronger.”

B:9.25 in

Andy Griffith

A stronger Medicare
means:
• New benefits for seniors
• New cost savings
• New fraud-fighting tools to
protect taxpayer dollars

With the new health care law, there are new benefits available to people with Medicare, including lower
prescription costs, wellness checkups and preventive care. But we don’t want new opportunities for criminals
to commit Medicare fraud, so the new law also provides better ways to protect us from fraud, making Medicare
stronger for us and future generations. Now that’s something we can all feel good about. Here are some easy
things that folks like us can do to fight fraud.
• Tell your friends and neighbors to guard their Medicare and Social Security numbers.
• Don’t ever let anyone borrow or pay to use your Medicare ID.
• Review your Medicare claims to make sure they are accurate. Check them early —

the sooner you see and report errors, the sooner we can stop fraud.

• Check your “Medicare & You” handbook, coming soon.
If you see or think something might be Medicare fraud, call 1-800-MEDICARE to report it.
Learn more about protecting yourself and spotting fraud at

StopMedicareFraud.gov

M0674A_Rev 1
4/C
8.375 x 9.25
9/3/10
Proof 9
Parade Mag., USA Weekend
This advertisement prepared by Sawyer Miller Advertising
0910
CLIENT: CMS

Obtained by Judicial Watch February 8, 2012 through FOIA

CMS “Cracking Down” TV :30

Page 1

VIDEO:

AUDIO:

SUPER: Charles Hackney Special
Agent

AGENT: We’re cracking down on
Medicare fraud.

SUPER: Carmen Ortiz U.S. Attorney

ATTORNEY: The new healthcare
law gives us powerful
new tools to fight it…

SUPER: An important message from
Medicare

AGENT: To investigate it…

ATTORNEY: …prosecute it…

AGENT: And stop criminals.

SUPER: Diane Caradeuc Senior
Medicare Patrol

SMP VOLUNTEER #1: Our senior
Medicare Patrol volunteers…

Obtained by Judicial Watch February 8, 2012 through FOIA

CMS “Cracking Down” TV :30

SUPER: Stan Cohen Senior
Medicare Patrol

Page 2

SMP #2: ...are teaching seniors
across the country…

SMP #1: …to stop, spot, and report
fraud.

SMP #2: You can help.

SMP #1: Guard your Medicare card.

SMP #2: Don’t give out your card
number over the phone.

SUPER: 1 800 MEDICARE and
StopMedicareFraud.gov come up
and stay on screen

SMP #1: Call to report any
suspected fraud.

Obtained by Judicial Watch February 8, 2012 through FOIA

CMS “Cracking Down” TV :30

Page 3

ATTORNEY: We’re cracking down
on Medicare fraud.

SUPER: Paid for by the U.S. Department of Health and Human Services
TTY: 1-877-486-2048

AGENT: Let’s make Medicare stronger for all of us.

Obtained by Judicial Watch February 8, 2012 through FOIA

CMS “Seniors Talking/Cards” TV :30

Page 1

VIDEO:

AUDIO:

TWO COUPLES TALK AS THEY
PLAY CARDS.

MAN 1: I know the best card you’re
holding.

MAN 2: You do?

SUPER: AN IMPORTANT
MESSAGE FROM MEDICARE

MAN 1: Your Medicare card.
(THEY ALL SMILE). But don’t let me
or anyone see it except your doctor
or their staff.

WOMAN 1: And don’t tell anyone
your card or social security number
over the phone.

MAN 1: Guard your card. (HOLDING
CARDS CLOSE TO HIS CHEST)

WOMAN 2: I hear unauthorized card
use is a big source of fraud.

Obtained by Judicial Watch February 8, 2012 through FOIA

CMS “Seniors Talking/Cards” TV :30

SUPER: StopMedicareFraud.gov
APPEARS AND STAYS ON
SCREEN

Page 2

MAN 1: The new health care law lets
us crack down on criminals and win
against fraud.

WOMAN 1: Making Medicare
stronger.

MAN 1: And speaking of winning . . .
(REVEALS WINNING HAND)
MAN 2: Not again!

MAN 1: Learn more at
StopMedicareFraud.gov

Obtained by Judicial Watch February 8, 2012 through FOIA

『聯邦醫療保險』公開登記六十秒鐘電台廣告劇本
特技效果:報紙翻閱
播音員:一段來自『聯邦醫療保險』和『美國衛生與人類服務部』的重要消息。
妻子:你看,新收穫的大米正在特價銷售。
丈夫:那能省不少錢。
妻子:說到省錢,如果我們在『聯邦醫療保險』的公開登記期間去覆核
和比較保險計劃,那我們可以在處方藥上省不少錢或是得到更好的承保範圍。
丈夫:那是什麼時候?
妻子:11月15號至12月31號。而且由於新的保健法,對大多數有『聯邦醫療保險』
的人來說,明年的健康檢查和預防保健將是免費的。
播音員:要了解詳情,請瀏覽 Medicare.gov網站或致電 1-800-Medicare。華語
幫助請致電『全美亞太裔耆老中心』(NAPCA),電話:1-800-582-4218
 

Obtained by Judicial Watch February 8, 2012 through FOIA

 
 
Medicare Open Enrollment 60 sec Radio Script 
SFX:  Newspaper flipping. 
Announcer: An important message from Medicare and the US Department of Health and Human 
Services. 
Wife:  Look, the new harvest rice is on sale. 
Husband:  That’s a big savings.   
Wife:  Speaking of savings, we could save money on prescription drugs or get better coverage if we 
review and compare plans during Medicare’s Open Enrollment period. 
Husband:  When is that? 
Wife:  November 15 to December 31.  And because of the new healthcare law, wellness check‐ups and 
preventive care will be free next year for most people with Medicare. 
Announcer:  To learn more visit Medicare dot gov or call 1‐800‐Medicare.  For assistance in 
Chinese/Korean/Vietnamese, call NAPCA at 1‐800‐582‐xxxx   
 
 

Obtained by Judicial Watch February 8, 2012 through FOIA

메 디 케 어 공 개 가 입 60초 라 디 오 광 고 스 크 립 트
아나운서: 메디케어와 미국 보건복지부에서 전해 드리는 중요한 메시지입니다.
효과음: 신문 넘기는 소리
부인: 여보, 햅쌀이 세일이네요.
남편: 그럼 크게 절약 되겠네.
부인: 절약 얘기가 나와서 말인데요, 메디케어 공개 가입 기간 중에 여러 플랜을 검토하고
비교해 보면 처방약 비용을 절약하거나 더 나은 혜택을 받을 수 있어요.
남편: 메디케어 공개 가입 기간이 언젠데?
부인: 11월15일부터 12월31일까지 예요. 그리고 새로 개정된 의료 개혁법에 따라서
내년부터는 메디케어를 가진 사람들 대부분이 건강 검진과 예방진단을 무료로 받을 수 있대요.
아나운서: 좀더 자세한 정보를 원하시면 메디케어 닷 거브 인터넷 웹사이트를 방문하시거나
1-800-633-4227로 전화 하십시오. 한국 말로 도움을 받기 원하시면 1-800-582-4259, 아태 노인 센터로 전화 하십시오.

Obtained by Judicial Watch February 8, 2012 through FOIA

 
 
Medicare Mở Ghi Danh Kịch Bản 60 giây Cho Đài Phát Thanh 
Xướng Ngôn Viên: Nhắn tin quan trọng từ Medicare và Bộ Y Tế và Dân Sự Hoa Kỳ.
SFX:  Lật tờ báo. 
Vợ:  Coi kìa mình, gạo đầu mùa đang bán hạ giá.
Chồng:  Ừ, Vậy là tiết kiệm được khá nhiều há em.
Vợ:  Ồ, Nói tới tiết kiệm, mình cũng có thể sẽ bớt được tiền mua thuốc theo toa hay la`
được quyền lợi tốt hơn nếu mình coi lại và so sánh các chương trình bảo hiểm trong
suốt thời hạn ghi danh cho Medicare.
Chồng: Khi nào vậy em? 
Vợ: Từ 15 tháng mười một tới 31 tháng mười hai. Và theo luật mới về chăm sóc sức
khoẻ , kiểm-tra sức-khoẻ và khám phòng-ngừa sẽ được miễn phí năm tới cho hầu hết
mọi người có Medicare.
Xướng Ngôn Viên: Để biết thêm, xin vào mạng Medicare chấm gov hay gọi 
1‐800‐Medicare. Cần giúp đỡ bằng tiếng Việt, xin gọi Trung Tâm Giúp Người Già Á Đông  ở
số 1‐800‐582‐4336 
 
 

Obtained by Judicial Watch February 8, 2012 through FOIA

『聯邦醫療保險』官方活動通知

『聯邦醫療保險』公開登記時間: 11月15號至12月31號

協助覆核和比較『聯邦醫療保險』計劃選項
現在是把2011年的『聯邦醫療保險』計劃與您目前計劃進行比較的時
候,並去選擇一個最適合您的計劃。
參加今年公開報名期間的下列活動就可以獲得審查您計劃選項的協助。
您也許可以降低費用,獲得更好的承保範圍,或兩者兼得。
攜帶物品:
•『聯邦醫療保險』卡和醫療補助卡
• 計劃 ID卡
• 目前的藥瓶
• 從聯邦醫療保險和醫療補助服務中心与社會安全局收到的通知
• 個人信息(出生日期,地址,電話號碼和緊急聯繫人)
Snohomish縣的耆老服務社與『州健康保險援助計劃』
將為Snohomish 縣的居民提供雙語登記及審查援助。
時間、地點如下:
12月7日
預約時間請聯絡我
上午10:00-下午2:00
們的多元文化外展
多元文化耆老中心
社工趙小姐
425-290-1249。

11627 Airport Road, Suite F
Everett, WA 98204

Obtained by Judicial Watch February 8, 2012 through FOIA

공식 메디케어 행사

메디케어 플랜 점검과 비교를 도와드립니다.
지금이 바로 2011년도 메디케어 플랜을 여러분이 현재 가입해 있는
플랜과 비교 하시고 가장 적합한 플랜을 선택하실 때 입니다.
올해 메디케어 공개 가입 기간 동안 다음과 같은 행사에 참가 하셔서
알맞은 플랜 선택을 알아보는 도움을 받으십시요. 비용을 낮추거나
혜택이 더 많은 플랜을 선택하실 수도 있으며, 혹은 비용도 적약할수
있고 혜택도 더 많이 받을 수 있는 결정을 할 수도 있습니다.
지참물: 메디케어/메디케이드 카드, 처방약 플랜 카드, 현재 복용중인
약병, 메디케어나 사회보장국에서 받은 서류, 개인 정보 (생년월일,
주소, 전화번호, 긴급연락처)

메디케어 공개 가입 기간 11월 15일 - 12월 31일

스노호미쉬 노인 복지국과 건강 보험 혜택 자문위원회(SHIBA) 주관으로 보험 가입과 교체에 대한
제반 업무를 한국어로 도와드립니다. 많은 이용 있으시길 바랍니다.
일시: 12월 6일, 월요일,

12월 9일, 목요일

오전 10시 – 오후 2시

장소: 다민족 노인 복지관
11627 Airport Road, Suite F
Everett, WA 98204

한국인 소셜워커
(박지은)에게
전화하셔서 예약하시기
바랍니다.
425-290-1274
건강 보험 혜택 자문 위원회
(SHIBA)는 워싱턴주 보험
국장 산하의 공정한 무료
써비스 입니다.

Obtained by Judicial Watch February 8, 2012 through FOIA

Buổi Sinh Hoạt Chính Thức Của Medicare.

Thời Hạn Ghi Danh Cho Medicare (Open Enrollment):
15 tháng mười một – 31 tháng mười hai

Để hỗ trợ quý vị trong việc xem xét lại, so sánh và chọn lựa các bảo hiểm
Medicare.

Đây là lúc để quý vị nên so sánh các bảo hiểm Medicare năm 2011 với bảo hiểm
mà quý vị đang có và chọn bảo hiểm tốt nhất cho quý vị.

Để được hỗ trợ trong việc xem xét lại các bảo hiểm Medicare của quý vị, xin hãy
tham dự buổi sinh hoạt sau đây, được tổ chức trong khoản thời hạn Ghi Danh
Cho Medicare (Open Enrollment) năm nay. Quý vị có thể sẽ có dịp tiết kiệm tiền,
mua được bảo hiểm tốt hơn, hoặc đạt được cả hai điều đó.
Các thứ cần mang theo:
Thẻ Medicare và thẻ Medicaid./ Thẻ bảo hiểm / Các lọ thuốc quý vị đang dùng /
Những giấy tờ thông báo của CMS và SSA / Những chi tiết cá nhân như ngày
sinh, địa chỉ, số điện thoại của quý vị và số điện thoại của người liên hệ trong
trường hợp khẩn cấp.
Hai cơ quan, Senior Services (Dịch Vụ Cho Quý Vị
Cao Niên) của Quận Snohomish và SHIBA (Cố Vấn
Quyền Lợi Bảo Hiểm Y Tế Của Tiểu Bang) sẽ cung
cấp nhân viên song ngữ giúp ghi danh cho thường trú
nhân của Quận Snohomish vào.
ngày 8 tháng 12 năm 2010
Lúc 10:00 giờ sáng đến 2:00 giờ chiều
Địa Điểm: Multicultural Senior Center

11627 Airport Rd., Suite F |

Everett, WA 98204

Xin
vui lòng liên
lạc Cô Thanh Tâm
tại số 425 290-1256
để lấy hẹn.
SHIBA Help Line (Đường Dây
Trợ Giúp SHIBA) cung cấp cố
vấn miễn phí về bảo hiểm sức
khỏe, và là dịch vụ tư vấn
không thiên vị, của Văn
Phòng Ủy Viên Bảo Hiểm
Của Tiểu Bang
Washington.

Obtained by Judicial Watch February 8, 2012 through FOIA

Radio Script
CMS Open Enrollment 2010

Shirley Caesar :30

ANNCR: An important message from Medicare.
Shirley: Hello, I’m Shirley Caesar and I want to about Medicare. Now through December 31st is Open
Enrollment; time to review your Medicare plan and compare it to other options. You could save money, get
better coverage…or both. And did you see the new benefits from the health care law. Like 50% off brand
name drugs for people in the donut hole. Now that’s something to sing about.
ANNCR: Open Enrollment ends on December 31st. Review your Medicare. Visit medicare.gov or call 1800-MEDICARE.

 


 

Obtained by Judicial Watch February 8, 2012 through FOIA
14 THE KANSAS CITY GLOBE

Thursday, November 18, 2010 thru Wednesday, November 25, 2010

Obtained by Judicial Watch February 8, 2012 through FOIA

CMS OE
:30 TV “Coffee Shop”
Rev. 10/22/10 p.m.
SUPER: An important message from Medicare
STELLA READING PAPER: Hmm.We’re getting more Medicare benefits from the new
healthcare law.
JANE: Yup. Free cancer screenings…
WAITRESS DELIVERS PLATE WITH A FEW DONUTS ON IT.
JANE: ….and 50 percent off brand name drugs if you enter the donut hole.
STELLA: You read my paper?
JANE SHAKES HEAD: I went to medicare dot gov. It’s Open Enrollment, you know.
CUT AWAY TO JANE AT HOME COMPUTER VISITING MEDICARE.GOV.
SUPER: MEDICARE OPEN ENROLLMENT IS NOVEMBER 15 TO
DECEMBER 31.
JANE VO: So I checked out all the options and found a better plan for my budget.
CUT BACK TO COFFEE SHOP.
STELLA: Knowledge is power.
ANNCR: Visit medicare dot gov or call 1-800-MEDICARE.
SUPER: Paid for by the U.S. Department of Health and Human Services.
------------------------------------------------------------------------------------------

Obtained by Judicial Watch February 8, 2012 through FOIA

CMS OE
:30 TV “Walk in the Park”
Rev. 10/22/10 p.m.

SUPER: An important message from Medicare.
BETH: Hey, John, you sure look happy.
JOHN: I just changed my Medicare.
SUPER: Medicare Open Enrollment is November 15 to December 31.
BETH: Open Enrollment?
JOHN: Yup. I compared plans and found better coverage for me.
BETH: Of course you noticed the extra benefits we get from the new healthcare law. Like 50
percent off brand name drugs for people in the donut hole.
CUT TO ARTCARD: 50% off brand name drugs in the donut hole
CUT BACKTO THEM IN THE PARK.
JOHN LOOKS LIKE HE DIDN’T KNOW THAT.
AS BETH PASSES HIM, SHE LOOKS BACK AND TEASINGLY SAYS:
BETH: You gotta keep up.
ANNCR: It’s Open Enrollment. Time to compare and review plans at medicare dot gov, or call
1-800-MEDICARE.
SUPER: Paid for by the US Department of Health and Human Services
SUPER HHS logo and CMS logo
-----------------------------------------------------------------------------------------------------------

Obtained by Judicial Watch February 8, 2012 through FOIA

CMS OE
:30 Radio “Walk in the Park”
Rev. 10/22/10 p.m.
OUTDOOR AMBIENCE. PEOPLE WALKING. LIGHT MUSIC.
ANNCR: An important message from Medicare and the U.S. Department of Health and Human
Services.
SFX: EXERCISE BREATHING, FAST FOOTSTEPS.
BETH: We’ve got two miles to go, John, why are you smiling?
JOHN: I just changed my Medicare.
BETH: Open Enrollment?
JOHN: Yup. I compared plans and found better coverage for me.
BETH: Did you see the extra benefits we get from the new healthcare law? Like 50 percent off
brand name drugs for people in the donut hole.
JOHN: Really.
BETH: C’mon John, you gotta keep up.
ANNCR: Open Enrollment is November 15 to December 31st. Visit medicare dot gov, or call 1800-MEDICARE.

Obtained by Judicial Watch February 8, 2012 through FOIA
AN IMPORTANT MESSAGE FROM MEDICARE

Open Enrollment is November 15th to December 31st.

“What’s
your plan?”
Even if you are perfectly happy
with your Medicare plan,
Open Enrollment is the time
to compare what you have to
all the choices available for
next year. Maybe you can save
money, get better coverage, or
both. And don’t forget to check
out all the new benefits coming
soon from the new healthcare
law. Most people with Medicare
will get free cancer screenings,
wellness check-ups and a
50% discount on brand name
prescription drugs if you enter
the donut hole.
PLEASE KEEP THIS CONTACT INFORMATION FOR YOUR REFERENCE

www.medicare.gov

Visit us online to review your plan.

1-800-MEDICARE (TTY 1-877-486-2048)
Call to get help from a trained Medicare representative
or learn where you can get help locally.

2011 Medicare & You
Check your mail for a handbook to review
available Medicare plans.

Obtained by Judicial Watch February 8, 2012 through FOIA

CMS OPEN ENROLLMENT
:30 TV “COFFEE SHOP”

SUPER: An important message from Medicare

STELLA READING PAPER: Hmm. We’re getting new Medicare
benefits from the new healthcare law.

JANE: Yeah. And most people will get free cancer screenings…
and 50 percent off of brand name drugs if you’re in the donut hole.
STELLA: You read my paper?

JANE SHAKES HEAD: I went to medicare dot gov. It’s Open
Enrollment, you know.

CUT AWAY TO JANE AT HOME COMPUTER VISITING MEDICARE.GOV.
SUPER: MEDICARE OPEN ENROLLMENT IS NOV 15 - DEC 31.
JANE VO: So I checked out all the options and found a better plan to
fit my budget.

CUT BACK TO COFFEE SHOP.
STELLA: Well, you know what they say

JANE: Knowledge is power.
ANNCR: Visit medicare dot gov or call 1-800-MEDICARE.

SUPER: Medicare Open Enrollment is Nov 15 - Dec 31.
1-800-MEDICARE-TTY 1-877-486-2048
SUPER: Paid for by the US Department of Health and Human Services
HHS logo

Obtained by Judicial Watch February 8, 2012 through FOIA

CMS OPEN ENROLLMENT
:30 TV “WALK IN THE PARK”

SUPER: An important message from Medicare.
JOHN: Yeah, well there you go.

BETH: So what else is new?
JOHN: Well, I just changed my Medicare plan.

SUPER: Medicare Open Enrollment is Nov 15 - Dec 31.
BETH: Open Enrollment?
JOHN: Yep, I compared plans and found better coverage for me.

BETH: Of course you noticed the new benefits we get under the
new healthcare law.
JOHN: What?

BETH: Well, like 50 percent off brand name prescription drugs for
people who are in the donut hole.
SUPER: 50% off brand name drugs in the donut hole

JOHN: Really, I didn’t know that.
AS BETH PASSES HIM, SHE LOOKS BACK AND TEASINGLY SAYS:
BETH: Oh, You have to keep up.

JOHN: C’mon, keep up.
ANNCR: It’s Open Enrollment. Time to compare and review plans at
medicare dot gov, or call 1-800-MEDICARE.

SUPER: Medicare Open Enrollment is Nov 15 - Dec 31.
1-800-MEDICARE-TTY 1-877-486-2048
SUPER: Paid for by the US Department of Health and Human Services
HHS logo and CMS logo

Obtained by Judicial Watch February 8, 2012 through FOIA

UN MENSAJE IMPORTANTE DE MEDICARE

La Inscripción Abierta es
del 15 de noviembre hasta el 31 de diciembre.

“Visite a un experto de Medicare.”
Incluso si está perfectamente feliz con su plan de Medicare, el
periodo de Inscripción Abierta es la oportunidad perfecta para
comparar lo que tiene actualmente con todas las opciones
disponibles para el próximo año. Quizás pueda ahorrar dinero,
recibir una cobertura mayor o, a lo mejor, ambas cosas. Y no
se olvide de averiguar acerca de todos los nuevos beneficios
de la nueva ley de salud que vienen pronto. La mayoría de las
personas con Medicare obtendrán servicios preventivos gratis,
como pruebas para detectar el cáncer, el examen anual de
bienestar y, las personas que se encuentran en el periodo sin
cobertura, recibirán un 50% de descuento en medicamentos
recetados de marca.
Despegue aquí y tenga esta información a mano

Asista al evento, donde un experto le ayudará
a revisar el plan de Medicare del 2011.
Lugar: Alivio Medical Center, 966 W. 21st Street, Chicago, IL 60608
Fecha: martes 14 de diciembre Hora: 9:00 am — 1:00 pm
Beneficiarios de Medicare pueden recibir una vacuna contra la gripe gratis durante
el evento. Para más información llame al 312-829-6017.
Traiga su tarjeta de Medicare y una lista de
sus medicamentos recetados con las dosis
correspondientes y la frecuencia de uso indicado.
Pruebas gratis de prevención y más información
está a su alcance.
www.medicare.gov

1-800-633-4227

(TTY 1-877-486-2048)

Obtained by Judicial Watch February 8, 2012 through FOIA
MEDICARE
OPEN ENROLLMENT
SPANISH :60 RADIO
11/1/2010

60 SECOND RADIO SPOT: “EL CAFÉ”
ANNOUNCER: Un mensaje importante de Medicare.
[SFX- A kitchen in a family home (door opens and closes, keys, newspapers and coffee mugs)]
DAUGHTER [Caring tone]: Mami, no te olvides que llegó la hora de la Inscripción Abierta para
Medicare.
MOTHER: ¡Sí, sí hijita yo sé! Pues llamé al número de teléfono de Medicare…comparé los
planes y encontré la mejor opción para tu papá y para mí.
DAUGHTER: ¡Buenísimo! ¿También te diste cuenta que con la nueva ley de salud, podrías
recibir pruebas gratis para detectar el cáncer y un examen anual de bienestar?
MOTHER [Enthusiastic tone]: ¡Sí, saber es poder!
[SFX- MOTHER and DAUGHTER laugh together]
[SFX-Phone dial sound]
DAUGHTER: ¿A quién llamas mamá?
MOTHER [Enthusiastic tone]: ¡Voy a llamar a mis amigas para acordarles que tienen que
revisar su plan de Medicare!
ANNOUNCER: Revise su plan de Medicare. Hay nuevos beneficios que le ayudarán. Llame
hoy al 1-800-633-4227. Los usuarios de TTY deben llamar al 1-877-486-2048, mire el manual
Medicare y Usted, o visítenos en línea en medicare.gov. La Inscripción Abierta de Medicare es
del 15 de noviembre al 31 de diciembre.
ANNOUNCER: Un mensaje del Departamento de Salud y Servicios Humanos de los Estados
Unidos.
Back translation follows.
 
 
 
 
 

Obtained by Judicial Watch February 8, 2012 through FOIA
MEDICARE
OPEN ENROLLMENT
SPANISH :60 RADIO
11/1/2010

60 SECOND RADIO SPOT: “MORNING COFFEE”
ANNOUNCER: An important message from Medicare.
[SFX- A kitchen in a family home (door opens and closes, keys, newspapers and coffee mugs)]
DAUGHTER [Caring tone]: Mom don’t forget it’s open enrollment period for Medicare
MOTHER: Yes, yes. I know! I called the Medicare phone number …compared plans and I found
one that’s better for your dad and me.
DAUGTHER: Oh good! Did you also notice that with the new health care law….you could get
free cancer screenings, and annual wellness checkups? 
MOTHER [Enthusiastic tone]: Yes, knowledge is power!
[SFX- MOTHER and DAUGHTER laugh together]
[SFX-Phone dial sound]
DAUGHTER: Whom are you calling Mom?
MOTHER [Enthusiastic tone]: I am going to call my girlfriends to remind them that they should
also review their Medicare plan!
ANNOUNCER: Review your Medicare plan. There are new benefits that will help you. Call 1800-633-4227 today, review the Medicare and You handbook, or visit us online at medicare.gov.
Medicare open enrollment is from November 15 to December 31.
ANNOUNCER: Message from the U.S. Department of Health and Human Services. 

Obtained by Judicial Watch February 8, 2012 through FOIA

Obtained by Judicial Watch February 8, 2012 through FOIA

Obtained by Judicial Watch February 8, 2012 through FOIA
2009 Open Enrollment Paid Media Overview
August
Tactic

7/26

8/2

8/9

17

17

17

October

September
8/16

8/23

8/30

9/6

9/13

9/20

10/4

45

45
29

45
18

November

10/11 10/18 10/25

December

11/1

11/8

11/15 11/22 11/29

12/6

12/13 12/20

95
50

95
50

95
50

95
50

95
50

95
50

95
50

95 Total =
50

100

100

100

100

100

100

100

100

General Market
TV
Cable (AMC,GSN,Hallmark,CNN,etc.)
Network News (Early Evening)
Radio
Network Radio

50
31

50
40

50
40

Print
P4CB
P4C P4C
P4C
B
B
B
P4C
P4C

AARP Bulletin
USA Weekend
Parade Targeted 50+ Edition

General Market Campaign Total

African American
Radio (Top 11 AA Markets)
DC
Baltimore
Atlanta
Detroit
LA
Philadelphia
New York
Chicago
Houston
Dallas

Total of 2100 spots Across 10
Markets

Print (Top 11 AA Markets)
New York Beacon (NYC)
The New York Carib News (NYC)
New York Daily Challenge (NYC)
Amesterdam News (NYC)
Atlanta Inquirer (Atlanta)
Chicago Defender (Chicago)
Chicago Crusader (Chicago)
Washington Informer (DC)
The Afro American (DC)
East of the River (DC)
The Philadelphia Tribune (Philadelphia)
L.A. Sentinel (Los Angeles)
Our Weekly (Los Angeles)
Michigan Chronicle (Detroit)
Houston Defender (Houston)
Houston Forward Times (Houston)
The Dallas Examiner (Dallas)
African American News & Issues (Ft. Worth)
The Afro American (Baltimore)

African American Campaign Total

Hispanic
TV (Univision & Telemundo)
Eight of 15 markets
Miami
LA
New York
Chicago
Houston
MIami
Dallas
San Diego
San Francisco
Radio
Local (Top 7 Markets)
Chi - WOJO
HOU-KLTN
NY-WXNY
MIA-WAMR
DAL - KLNO
SD-KLQV
SF-KSOL
DC-WLZL

Total =
7
7
7
7
7
7
7
7
7

7
7
7
7
7
7
7
7
7

7
7
7
7
7
7
7
7
7

7
7
7
7
7
7
7
7
7

7
7
7
7
7
7
7
7
7

7
7
7
7
7
7
7
7
7

10
10
10
10
10
10
10
10
10

10
10
10
10
10
10
10
10
10

10
10
10
10
10
10
10
10
10

10
10
10
10
10
10
10
10
10

10
10
10
10
10
10
10
10
10

10
10
10
10
10
10
10
10
10

Total =

Obtained by Judicial Watch February 8, 2012 through FOIA
2009 Open Enrollment Paid Media Overview
August
Tactic

7/26

8/2

8/9

September
8/16

8/23

8/30

9/6

9/13

October
9/20

10/4

10/11 10/18 10/25

November
11/1

11/8

11/15 11/22 11/29

December
12/6

12/13 12/20

Hispanic Campaign Total

Obtained by Judicial Watch February 8, 2012 through FOIA
2009 Open Enrollment Paid Media Overview
August
Tactic

7/26

8/2

8/9

September
8/16

8/23

8/30

9/6

9/13

October
9/20

10/4

10/11 10/18 10/25

November
11/1

11/8

December

11/15 11/22 11/29

12/6

12/13 12/20

AAPI
Radio
Korean American
Radio Korea-LA/KMPC
Radio Korea-NY/WWRU

24
24

24
24

24
24

12
12

12
12

12
12

Chinese American
WKDM-NY
KAZN-LA

24
24

24
24

24
24

12
12

12
12

12
12

Vietnamese American
KALI (LA)
Little Saigon Radio KYND (Houston)

24
24

24
24

24
24

12
12

12
12

12
12

Print
Korean American
Korea Times-Nationwide
Korea Daily-Hawaii

2
2

2
2

2
2

1
1

1
1

1
1

Chinese Ameircan
World Journal-Nationwide-wkdy
World Journal-Nationwide-wknd

1
1

1
1

1
1

0
1

0
1

0
1

2
2
1

2
2
1

2
2
1

1
1
1

1
1
1

1
1
1

2
2

2
2

2
2

1
1

1
1

1
1

Vietnamese American
Nguoi Viet Daily News (LA)
Viet Bao USA (Northern CA)
VietNam Post (Houston)
But Viet Weekly News(Formerly
Viet News) (Dallas)
Tu Do Thoi Bao (DC)

AAPI Campaign Total
TOTAL FOR ALL CAMPAIGNS

Obtained by Judicial Watch February 8, 2012 through FOIA
2009 Open Enrollment Paid Media Overview
Net
Cost

$5,775,421
$2,911,394
$2,114,947

$1,697,432

$12,499,194

$42,200
$42,200
$42,200
$42,200
$42,200
$42,200

$115,000

$57,500

$57,500

$57,500

$540,700

$600,000

$200,000

Obtained by Judicial Watch February 8, 2012 through FOIA
2009 Open Enrollment Paid Media Overview
Net
Cost
$800,000

Obtained by Judicial Watch February 8, 2012 through FOIA
2009 Open Enrollment Paid Media Overview
Net
Cost

$20,196
$16,416

$18,360
$21,384

$9,072
$9,720

$16,425
$1,800

$4,284
$9,180

$2,027
$1,727
$1,560
$5,175
$1,890

$139,216

$13,979,110

Obtained by Judicial Watch February 8, 2012 through FOIA

Dear Dr. X; 
 
Do you treat patients with a pre‐existing condition who lack health care coverage? If so, they 
may be eligible for a new federal program—the Pre‐Existing Condition Insurance Plan (PCIP)—
for children and adults who have been locked out of the health insurance market because of a 
pre‐existing condition. This program can also help you reduce the uncompensated care you 
provide for these patients. 
  
As a participating provider, you provide in‐network benefits to PCIP enrollees in your state. 
We’d like to work with you to increase awareness of this important program and discuss with 
you how it can benefit your patients who lack health care coverage. 
  
Here’s how the Pre‐Existing Insurance Plan can work for you. PCIP can: 
  
 Direct patients to participating providers through customer service referrals and 
www.pciplan.com; 
  
 Offer reimbursement and assignment of benefits for PCIP participating providers; 
  
 Reimburse clean claims in 30 days; and 
  
 Allow easy verification of benefits through PCIP’s ID cards. 
  
We also have free materials you can use to educate your staff and patients on plan eligibility, 
coverage options and benefits, premium rates and eligibility requirements. To obtain PCIP 
benefit summaries, please email: customerservice@pciplan.com. To download PCIP articles for 
your website or newsletter, please go to: www.pciplan.com/providers.  
  
If you have questions, or would like to arrange a presentation by one of our staff on the Pre‐
Existing Condition Insurance Plan, please contact Chastity Brown at: 800‐821‐6136, Ext. 4461 or 
(email address). 
  
We look forward to discussing this program with you and your staff. 
  
Sincerely, 
 
 
 
 

Obtained by Judicial Watch February 8, 2012 through FOIA

Fact Sheet 
The Pre‐Existing Condition Insurance Plan 
A New Health Coverage Option for the Uninsured 
People who have had difficulty finding health coverage or have been turned down for coverage because 
of a pre‐existing condition and feel like they are out of options are not out of out luck. They may now be 
eligible for a new federal program—the Pre‐Existing Condition Insurance Plan (PCIP). 
PCIP is designed as a bridge to 2014 when the nation transitions to a new marketplace and all 
Americans—regardless of their health status—will have access to affordable, quality health coverage.  
This health coverage program is administered at the state level in 27 states and by the federal 
government in 23 states and the District of Columbia.  
Plan Eligibility 
To qualify for this program, a person applying for coverage must be: a U.S. citizen or residing here 
legally; have been without health coverage for at least 6 months; and have a pre‐existing condition or 
have been denied coverage because of a health condition.  
Eligibility is not based on income and enrollees are not charged a higher premium because of a medical 
condition. 
Coverage 
The Pre‐Existing Condition Insurance Plan provides people with a pre‐existing condition comprehensive 
health coverage at the same price that healthy people pay. It covers primary and specialty care, hospital 
care, prescription drugs, home health and hospice care, skilled nursing care and preventive health and 
maternity care. 
Monthly premiums vary by state and enrollees must pay a deductible and some cost‐sharing expenses. 
Life‐Changing Results 
This coverage program is already changing—and saving—the lives of enrollees across the country and 
helping them finally receive treatment for conditions that have plagued them for years. James of Katy, 
Texas was diagnosed with brain cancer last year. James was able to join the Pre‐Existing Condition 
Insurance Plan in Texas and he received the medical treatment that he needed. 
More Information 
Each state may use a different method to determine whether a person has a pre‐existing condition or 
has been denied insurance coverage. As such, people should check with their state to establish eligibility 
rules. For more information, including eligibility and how to apply, people can visit www.pcip.gov and 
select “Find Your State.” Then select a state from a drop‐down menu. A toll‐free Call Center at 1‐866‐
717‐5826 (TTY 1‐866‐561‐1604) is open from 8 a.m. to 11 p.m. Eastern Time, 
 

Obtained by Judicial Watch February 8, 2012 through FOIA

If You Can’t Find Health Insurance
Because of a Pre-Existing Condition
You May Be Eligible for

The Pre-Existing Condition
Insurance Plan
A new health coverage option,
created by the Affordable Care Act,
which is getting results today
for people who:
• are citizens of the United States
or residing here legally,
• have been uninsured for
at least 6 months, and
• have a pre-existing condition
or have been denied insurance coverage
because of a medical condition.
To learn more about this program,
including how to apply in your state, go to
“Find Your State” at www.pcip.gov.
You can also call a toll-free line at
1-866-717-5826
(TTY 1-866-561-1604),
which is open 8 AM to 11 PM
Eastern Time.

www.pcip.gov

Obtained by Judicial Watch February 8, 2012 through FOIA

Draft Backgrounder, SSA Benefits Staff, 12/7//10 
 

The Pre‐Existing Condition Insurance Plan—New Coverage Option for the Uninsured 
 
The Pre‐Existing Condition Insurance Plan (PCIP) is a transitional program for people 
with a pre‐existing condition that will serve as a bridge to coverage until 2014 when 
Americans—regardless of their health status—will have access to affordable health insurance. 
 
You are on the front lines every day talking to people with disabilities—many of whom 
are unable to find health insurance. The Pre‐Existing Condition Insurance Plan may help your 
beneficiaries and applicants and it is available to children and adults in every state. It is a 
federal program that is administered at the state level in 27 states and by the federal 
government in 23 states and the District of Columbia. 
 
Studies estimate that 200,000 to 400,000 people will eventually be covered by the Pre‐
Existing Condition Insurance Plan. 
 
As you know, people with a pre‐existing condition face daunting challenges—and high 
costs—when they shop for health insurance. The Pre‐Existing Condition Insurance Plan covers 
physician and hospital services and prescription drugs—premiums vary by state. Annual out‐of‐
pocket expenses for enrollees are capped. 
Eligibility 
 
To qualify for this program, a person applying for coverage must be: a citizen of the 
United States or residing here legally, have been uninsured for at least 6 months, and have a 
pre‐existing condition or have been denied insurance coverage because of a medical condition.  
How to Apply 
 
Different states may use different methods to determine whether a person applying for 
the program has a pre‐existing condition and whether he or she has been denied insurance 
coverage. So, people applying for the Pre‐Existing Condition Insurance Plan need to check on 
how to establish eligibility in their state. 
 
For information about how to apply, go to “Find Your State” at www.pcip.gov. You can 
click on a state from a map of the United States or select a state from a drop down menu. You 
can also call a toll‐free line at: 1‐866‐717‐5826 (TTY 1‐866‐561‐1604) to get more information. 
The Call Center is open from 8 A.M. to 11 P.M. Eastern Time. 
 
We’re working with other government agencies, as well as health and consumer 
organizations across the nation, to help guarantee that people who feel they’re out of coverage 
options are aware of the Pre‐Existing Condition Insurance Plan and how it can change their life. 
We hope you will discuss the Pre‐Existing Condition Insurance Plan with your beneficiaries and 
applicants to extend the reach and impact of this exciting new program. 

Obtained by Judicial Watch February 8, 2012 through FOIA

 
 

 

 

 

### 

Obtained by Judicial Watch February 8, 2012 through FOIA

SSA Draft Newspaper Drop‐In Article, 12/7/10 

The Pre‐Existing Condition Insurance Plan—New Coverage Option for the Uninsured 
 

 

If you have had a hard time finding health insurance because of a pre‐existing condition 
or if you’ve been turned down for insurance coverage and feel like you’re out of options, you’re 
not out of luck. You may now be eligible for the Pre‐Existing Condition Insurance Plan created 
by the new health reform law—the Affordable Care Act. 

 

 
This transitional program—now available in all 50 states and the District of Columbia—is 
designed as bridge coverage for children and adults who have been locked out of the health 
insurance market because of a pre‐existing condition. In 2014, Americans—regardless of their 
health status—will have access to affordable health insurance. 
 
Under this health insurance plan, you’ll receive insurance coverage for a wide range of 
medical benefits including physician’s services, hospital care, and prescription drugs. All 
insurance benefits are available to you—even to treat a pre‐existing condition. You won’t be 
charged a higher premium because of your medical condition and your eligibility is not based 
on your income. Like standard health insurance plans, you’ll be required to pay a monthly 
premium, a deductible, and some cost‐sharing expenses. 
 
The plan which started in late summer is already getting results that are changing the 
lives of Americans across our nation who don’t have medical insurance and need medical care. 
James H., who lives in Texas, was diagnosed with brain cancer in March. Shortly after his 
diagnosis, James’ insurance company rescinded his insurance coverage claiming that his cancer 
was a pre‐existing condition. James knew that his lack of coverage was a death sentence. 
Fortunately, James was able to join the Pre‐Existing Condition Insurance Plan in Texas and is 
now receiving the medical treatment he needs. 
 
Cathy A., who lives in Ohio and is a small business owner, has Systemic Lupus which has 
required very little treatment over the years, but she has consistently been denied health 
insurance because of her medical condition. Cathy noted that “without me working and paying 
the bills, my firm would close.” After enrolling in the Pre‐Existing Condition Insurance Plan in 
Ohio, Cathy now has the peace of mind she deserves and she doesn’t have to worry about the 
financial instability that goes with being uninsured. 
 
These stories are just a snapshot of what we’re hearing from people across the nation 
who are participating in the Pre‐Existing Condition Insurance Plan –just one of many new 
initiatives resulting from the health care reform law which are helping Americans across the 
nation. 
 
To qualify, you must: be a citizen of the United States or residing here legally, have been 
uninsured for at least 6 months, and have a pre‐existing condition or have been denied 
insurance coverage because of your medical condition.   

Obtained by Judicial Watch February 8, 2012 through FOIA

 
SSA Draft Newspaper Article, 12/6/10 
 
Different states may use different methods to determine whether you have a pre‐
existing condition and whether you have been denied insurance coverage. So, you need to 
check on how to establish eligibility in your state. For information about how to apply, go to 
“Find Your State” at www.pcip.gov. You can click on your state from a map of the United States 
or select your state from a drop‐down menu. You can also call a toll‐free line at: 1‐866‐717‐
5826 (TTY 1‐866‐561‐1604) to get more information. The Call Center is open 8 A.M. to 11 P.M. 
Eastern Time. 
 
 

 

 

 

 

### 

Obtained by Judicial Watch February 8, 2012 through FOIA

SSA Draft Website Copy, 12/6/10 
 

Are your uninsured? Do you have a pre‐existing condition? 
If your answer is yes to both questions, you may be eligible for the new Pre‐Existing Condition 
Insurance Plan—a program for children and adults who have been uninsured for at least 6 
months, have a pre‐existing condition, and can’t find health insurance. 
If you want to find out more about the Pre‐Existing Condition Insurance Plan, you can call 1‐
866‐717‐5826 (TTY 1‐866‐561‐1604). This toll‐ free Call Center is open 8 A.M. to 11 P.M. 
Eastern Time. Or you can go to “Find Your State” at www.pcip.gov. You can click on your state 
from a map of the United States or select a state from a drop down menu for information about 
how to apply. 
For more about other sources of health coverage that may be available to you, please go to: 
www.healthcare.gov.  
 
 
 

 

 

 

### 

Obtained by Judicial Watch February 8, 2012 through FOIA

 Are you uninsured? Do you have a pre‐existing condition? 

You may be eligible for the new Pre‐Existing Condition Insurance Plan—a program for people 
who have a pre‐existing condition and have been without health coverage for at least six 
months. For more information, you can call toll free: 1‐866‐717‐5826 (TTY 1‐866‐561‐1604), or 
you can go to “Find Your State” at www.pcip.gov to find out how to apply.  
 

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