SUMMER TRAINING / INTERNSHIP PROJECT REPORT ON CUSTOMER SATISFACTION AT RELIANCE COMMUNICATIONS LTD.

SUBMITTED BY Abhinav Gaur 01119201710 STUDENT OF

LINGAYA’S LALITA DEVI INSTITUTE OF MANAGEMENT & SCIENCES
MANDI ROAD, NEW DELHI-110047

FOR THE PARTIAL FULFILLMENT OF BACHELOR IN BUSINESS MANAGEMENT

UNDER THE SUPERVISION OF Dr. Rakesh Kumar Gupta

SUBMITTED TO

GURU GOBIND SINGH UNIVERSITY DELHI, INDIA

INDRAPASTHA

Rakesh Kumar Gupta HEAD OF THE DEPARTMENT Dr. Rakesh Kumar Gupta SIGNATURE SIGNATURE Dr. NEW DELHI-110047 .” Is the bonafide work of “Abhinav Gaur” who carried out the project work under the supervision of Dr.CERTIFICATE Certified that this project report “Customer Satisfaction at Reliance India Ltd. Rakesh Kumar Gupta Project Incharge Bachelor of Business Administration (BBA) LINGAYA’S LALITA DEVI INSTITUTE OF MANAGEMENT & SCIENCES MANDI ROAD.

DECLARATION I hereby declare that the project work entitled “Customer Satisfaction at Reliance Communications Ltd” submitted to the Guru Gobind Singh Indraprastha University. Mandi Road. New Delhi-110047. [Abhinav Gaur] [01119201710] [SIGNATURE OF STUDENT] . is a record of an original work done by me under the guidance of Dr. Rakesh Kumar Gupta. and this project work has not performed the basis for the award of any Degree to the best of my knowledge. lingaya’s Lalita Devi Institute Of Management And Science. Faculty Member.

. My deep sense of gratitude to Ankit Vats. He has taken pain to go through the project and make necessary correction as and when needed. I would also like to thank my Institute and my faculty members without whom this project would have been a distant reality. student. Cambridge University. for extending his support. Rakesh Kumar Gupta (the Guide of the project for guiding) for correcting various documents of mine with attention and care. BBA. My deepest thanks to Lecturer. Windsor. Canada for his support and guidance. Dr.ACKNOWLEDGEMENT I owe a great many thanks to a great many people who helped and supported me during the writing of this report. I express my thanks to the hod of.

The project report takes into consideration the various managerial steps taken by Reliance Communications Pvt Ltd to make sure that the organizational objective of customer satisfaction is met which considered to be an important objective for any organization in the present world. .PREFACE The following project report is an introduction to the concept of customer satisfaction and its importance in the present corporate world which runs in a complex and ever-changing environment.

In this report a secondary data is used wherein a survey is conducted by Reliance Communications Ltd in Lucknow and based in the data and analysis.EXECUTIVE SUMMARY The following is a project report on the various techniques and tools adopted by Reliance Communication in fulfilling the objective of customer satisfaction which is considered to be one the most important objective for any firm. The project report also discusses the company profile of Reliance Communication followed by a brief history about the founder and the present owner of the company. feedbacks and suggestions are collected for the various products which are offered to the general public by Reliance Communication. The project report also highlights the meaning of customer satisfaction and its importance In the present world. The project report helps in understanding the customer satisfaction in a better way. .

1 Customer Satisfaction At Reliance Communications 3 4 5 6 7 RESEARCH METHODOLOGY RESULTS AND ANALYSIS LIMITATIONS RECOMMENDATIONS &CONCLUSION BIBLIOGRAPHY 17 21 22 55 56 59 1 3 7 8 17 v 1 .TABLE OF CONTENTS CHAPTER NO.2 Purpose of customer satisfaction 1. INTRODUCTION 1.1 Understanding customer satisfaction 1.2 Reliance Communications ltd Company Profile 2.1 What is customer satisfaction 1. TITLE ACKNOWLEDGEMENT PAGE NO.1. OBJECTIVE OF STUDY 2.1. iii PREFACE iv EXECUTIVE SUMMARY 1.

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