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. MCX provides online trading facility along with clearing and settlement operations for commodity futures across India. There are five officially recognized electronic multi-commodity national exchanges in India including MCX, NCDEX, NMCE, ICEX and ACE. These five national multi-commodity exchanges accounted for 99.5% of the turnover of commodity futures contracts traded in India. MCX is the largest among these and have above 80% of the market share of the Indian commodity futures exchange industry. MCX allows trading in more than 50 commodities across sectors like bullion, metals, energy, weather, and agricultural products. The Exchange is the world's largest exchange in Silver, the second largest in Gold, Copper and Natural Gas and the third largest in Crude Oil futures, with respect to the number of futures contracts traded. As of December 31, 2010, MCX has more than 2,107 registered members operating through over 180,000 trader work stations in over 1,139 cities across India. MCX emerged as the 5th largest exchange in the world. Exchange wise market share of financial year 2010: Multi Commodity Exchange of India Limited (MCX) - 82.3% National Commodity and Derivatives Exchange Limited (NCDEX) - 11.8% National Multi Commodity Exchange of India Limited (NMCE) - 2.9% Indian Commodity Exchange Limited (ICEX) - 1.8% ACE Derivatives & Commodity Exchange Limited (ACE) - 0.1% Others - 1.1
»» »» »» »» »» »» »» »» »» Issue Open: Feb 22, 2012 - Feb 24, 2012 Issue Type: 100% Book Built Issue IPO Issue Size: 6,427,378 Equity Shares of Rs. 10 Issue Size: Rs. 552.75 - 663.31 Crore Face Value: Rs. 10 Per Equity Share Issue Price: Rs. 860 - Rs. 1032 Per Equity Share Market Lot: 6 Shares Minimum Order Quantity: 6 Shares Listing At: BSE
MCX IPO Grading
7400 3. Banjara Hills.3500 1.Feb 23.500.1800 1. 2012 17:00 IST Day 3 . ssue Subscription Detail / Current Bidding Status Number of Times Issue is Subscribed (BSE + NSE) Qualified Non Retail Institutio Institutio Individu Employee nal nal al Reservati Total Buyers Investors Investor ons (QIBs) (NIIs) s (RIIs) 2. Suren Road.Feb 24.Feb 22.000 3 82 72 0.0500 0.08 2.500 034 Andhra Pradesh.0000 0.162.8800 150. CRISIL assigns IPO grading on a scale of 5 to 1.com Website: http://www.1600 1.6800 49.607 250.com MCX IPO Registrar Karvy Computershare Private Limited Karvy House.1200 0.0 5. 2012 20:30 IST Company Contact Information Registered Office : Exchange Square.0000 4. Andheri (East).9100 24. Mumbai 400 093 Phone: (91 22) 6731 8888 Fax: (91 22) 6649 4151 Email: mcxofs@mcxindia. Street No.CRISIL has assigned an IPO Grade 5 to MCX IPO.5000 6.1300 As on Date & Time Shares Offered / Reserved Day 1 .162. Hyderabad .7 926. with Grade 5 indicating strong fundamentals and Grade 1 indicating poor fundamentals.4800 54. Chakala.1400 0. 1. India . company has 'Strong Fundamentals'. This means as per CRISIL. 2012 17:00 IST Day 2 . 46.mcxindia. Avenue 4.
Shares of the company have jumped 42. which is slated to be listed on the bourses soon.com MCX IPO Lead Manager(s) 1. 2) The IPO will offer 64.378 equity shares of Rs 10 each for sale. Morgan Stanley India Company Pvt Ltd Shares of Financial Technologies (India) Limited traded with strong gains in an up mark today. 1) Anchor book will open on 21 February. Retail applications will be accepted from 22 to 24 February. Financial Technologies is the biggest promoter of Multi Commodity Exchange (MCX). FTIL stocks were up 5.com Website: http://karisma.3% gains at 18. The price band is between Rs 860-1032 per share.8% in the last one month outperforming the benchmark Sensex that rose 11.71% at Rs 911.Phone: +91-40-23312454 Fax: +91-40-23311968 Email: mailmanager@karvy. FTIL currently holds 31. Citigroup Global Markets India Private Limited 2. At . The Sensex traded with over 1.2 per cent stake in MCX.75% in the same period.95 at 1305 hours on the Bombay Stock Exchange.395. Edelweiss Capital Limited » Report 3.karvy.27. Here are 10 facts on the MCX initial public offer (IPO).
HDFC Bank. total number of shares of MCX are 5. . Passport Capital. ) The daily average turnover in nine months of FY12 (financial year 201112) ended December 2011 has increased by 60% to Rs 514 billion as compared to Rs 321 billion in FY 2011. not less than 15% of the issue shall be available to non-institutional bidders and not less than 35% of the issue shall be available to retail individual bidders.09. third for crude oil and fifth in terms of overall traded „futures‟ volume. Fidelity. 4) Edelweiss Capital Limited. IFCI. Bank of India. 2011) according to data maintained by FMC (Forward Markets Commission). 6) MCX will be the first exchange to be listed in India.14%. 5) MCX is promoted by Financial Technologies. ICICI. copper and natural gas.60% of the paid-up equity share capital of the company. SBI is divesting 4.98. second for gold.18% to the total offer. Corporation Bank. 3) The offer will be through a 100% book building process. NYSE (Euronext NV).369 at Rs. Citigroup Global Markets India Private Limited and Morgan Stanley India Company Private Limited are the book running lead managers to the offer. wherein not more than 50% of the net offer shall be allocated on a proportionate basis to qualified institutional buyers. State Bank of India. Financial Technologies (India) Limited is divesting 5. 10 each. The offer constitutes 12.3% in India (for nine months ended December 31. 95% of the business is generated from metals (bullion and base metals) and energy commodities. It has a market share of 87. It ranks first globally in terms of silver trading by volume.present. Union Bank. Bank of Baroda. etc. Merrill Lynch.
734 million in FY 2011. 6%) to Rs 4. but one could argue that it is behind Twitter and others as far as the site‟s mobile appeal is concerned. so this just might continue should the IPO come to fruition. depreciation and amortization) margin in 9MFY12 ended Dec 2011 has increased to 70. We have already seen Facebook create a more unified look across both its mobile and desktop presence. 473 million (i. Profit after tax in 9MFY12 ended Dec 2011 has increased by Rs.8) The number of contracts in 9MFY12 (in nine months of FY12) ended December 2011 has increased to 289 million contracts as compared to 213 million contracts in FY 2011.207 million as compared to Rs. 10) Financials: Operating income in 9MFY12 ended December 2011 has increased by Rs 269 million (i.476 million in FY 2011. More “Stickiness” Another area that could see dramatic improvement in the event of a Facebook IPO is search. Putting a greater emphasis on mobile would certainly help marketers for the simple fact that users could better engage wherever they go.e.4% in FY 2011. 1. PROS AND CONS FOR MAKETING OF IPO Stronger Mobile Focus Industry experts are chiming in throughout the web to voice their opinion on the possible Facebook IPO. Of course Facebook is already embedded into the mobile experience. tax. EBITDA (earnings before interest. research is showing that the site is receiving one in four of the page views online.5% as compared to 38.e.7% in FY 2011. Profit after tax margin in 9MFY12 ended Dec 2011 has increased to 46. 27%) to Rs 2. Many have said that the move will force the company to step up its game and make improvements in various areas. Right now. That is .745 million as compared to Rs 4. Mobile is the one area that seems perfect at the time.1% as compared to 60.
there are not too many glaring disadvantages of a potential Facebook IPO as far as marketers are concerned. Facebook has being eyeing an IPO for a while now. Becoming a more reliable and efficient search product could give Facebook the ammunition it needs to further distance itself from its wealthy rival Google. likely resulting in a shift that affects marketers.impressive. users. folds and becomes the next internet failure. family. If Facebook cracks under pressure. and make profits for its stock holders. After all. one of today‟s most important channels would subsequently cease to exist. why even bother with Google? Total Failure? As of now. the company is a mere blip on the radar in the search game. and brands. and every one else. With that said. but despite the amount of time people spend social networking with friends. and also keep users in one place where they can be strategically targeted by brands (cha-ching!). and this is a factor that introduces a whole new level of complexity. and has finally put the ball in motion. the company will be under tremendous pressure to consistently reveal extensive details on revenue. growth in various areas. . Will this move change the social landscape as we know it? It will definitely be interesting to see it how it all unfolds. if users can find all the information they need through their favorite social network. Facebook is the entity taking all the risks. Once going public.
Facebook is the ultimate loyalty engine. While the company did post a billion dollars in profit. There are other impressive . some analysts don‟t see this number growing exponentially. Facebook is being more useful to people and ultimately more valuable. famously. Lesson 2. but to accomplish a social mission. Google told us they would do no evil. Zuckerberg argues that by not focusing only on making money. We hope to strengthen how people relate to each other. one needs to take a look at Facebook‟s recent user numbers. One criticism about the numbers published by Facebook is that their ad business may not scale as quickly as the world would want it to. Steve Jobs.Taking off from the point above. I think 21st century organisations need to think beyond mere business goals. Mark Zuckerberg‟s letter that was part of the SEC filing has a letter (annotated version from Wired is available here) which states what he wants Facebook to achieve. on how usefulness is what people value. more than half come to the site every day. the trailblazing outdoor brand recently placed an ad in the New York Timesasking people not to buy their products. Facebook was not built to be a company. Patagonia.Eight marketing lessons from Facebook‟s IPO Lesson 1. We don’t build services to make money. Of its 840 million global monthly users. Lesson 3. To counter this. wanted Apple to put a ding in the universe.
Lesson 4. Could a bank create an ecosystem that brings together . Create for speed. Maybe we need to be ready to create a hacker culture in agencies and marketing departments. if I could get half my customers to engage with my brand every day. Zuckerberg speaks of The Hacker Way of building. be taken across other websites and digital properties.numbers too. wow! I wonder how many people around the world interact with brands like Colgate or Lux on a daily basis. without the site even having to lead a person back to Facebook. Maybe this was necessary in an age of traditional media. thought-through solutions to spend your marketing monies on. Apple. Additionally. logins and comment boxes can. where you needed complete. In marketing we are always trying to create completeness and perfection in what we do. and then tested and iterated in a continuous process. This refers to a system where ideas are built quickly. Lesson 5. and now the “real time marketing” approach from some innovative companies. As a guy who has worked in CRM and loyalty marketing. 100 billion friend connections (14 times more than the number of people on earth). But in the new age you could adopt The Hacker Way just like Powerbar.7 billion daily likes and comments. agile product development process as deployed by software companies. 2. Facebook‟s like and share buttons. In his letter to investors. not for perfection. Create ecosystems that others can profit from. We have heard of the always in beta approach. Nike and Starbucks are doing. A large chunk (12%) of Facebook‟s revenue comes thanks to their relationship with game maker Zynga. through social distribution.
Facebook is also the world‟s photo album. Not innovating is a risk. Even with Facebook. Are we committing (risking?) enough resources and money to maximize on this opportunity? . Technology will help keep organisations lean. an online space for games.600 marketing jobs because they discovered that they could advertise free on Facebook and Google. Did you know Kodak invented the digital camera in 1975? Traditional marketing and advertising teams have the knowledge to help brands engage with digitally empowered customers. a great platform to target people for advertising and more. it has also become as WSJ puts it. and yet the company has just 10 employees. While social connections is the best thing that it does. A company poised to hit $100 billion in valuation after its IPO has only 3000 employees. Facebook has to list out risks and threats that the company could face in the future.000 people. Lesson 7. not a product. The company has put out 12 key areas of risk. who employ some 300. Now imagine an insurance company as a platform. a social bazaar. And the most incredible fact that I picked up was that the Instagram app has now been downloaded 15 million times. Lesson 8. not as a seller of me-too widgets. to be valued 3 times more than the top 4 advertising holding companies put together. As a matter of disclosure. thesecond biggest video sharing site. Gamechanging.diverse services and solutions that many brands and companies can plug and profit from? Lesson 6. the numbers are impressive. Build a platform. I was watching Instagram‟sKevin Systrom talking to Digg founder Kevin Rose the other day. On another front P&G is to cut 1. change or stay relevant to users. Facebook is not a one dimensional product. Almost half of them are around the area of not being able to innovate.
Facebook is changing the rules of marketing and advertising by building upon a new kind of ethos. values and mission. What can we do to change the way we do business .
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