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Praaggya Sharma


Contact: +91-07829023900

Aspiring to scale heights in Media Communications & Marketing with an organisation of high repute

Professional Preface
A dynamic individual with almost 2 years of experience in Advertising and 1 year of work experience in Marketing. Currently associated with White Canvas, Bangalore as a Copywriter. Exceptionally organised with a track record that demonstrates creativity and innovative thinking. An effective communicator with excellent relationship building & interpersonal skills.

Scholastics PGDM (Marketing and HR) IMT Nagpur in 2009. Secured 6.49 C.G.P.A. Post Graduate Diploma in Mass Communication Rajendra Prasad Institute of Communication and Management, Mumbai in 2007. Secured 66.86% marks. Bachelor of Arts (Economics Hons.) GGDSD College, Panjab University, Chandigarh in 2006. Secured 66.90% marks. XII (Science-Non Medical) Bharatiya Vidya Bhavans Mehta Vidyalaya, New Delhi in 2003. Secured 53% marks. X Bharatiya Vidya Bhavans Mehta Vidyalaya, New Delhi in 2001. Secured 77.80% marks.

Work Experience From July, 2011 till date, with White Canvas, Bangalore as Copywriter Brands Handled William Penn Sakhi

US Polo Assn.
Brigade Group Billionsmiles

From Apr10 to Jun11 with Lintas India Pvt. Ltd., Bangalore as Trainee Copywriter Brands Handled Central Britannia Time Pass Britannia 50-50/Britannia Maska-Chaska METRO Polyflex From Apr09 to Jan10 with Coromandel International Ltd., Secunderabad as Management Trainee (Retail) Accountabilities Leading over 25 stores, each store team comprising 6-10 employees. Functioning as a team with 2 Area Managers- Retail Operations and 2 Assistant Managers- Marketing, reporting to the Zonal Manager for Hyderabad Zone. Responsible for all the LSP stores in Hyderabad Zone in terms ofo o o o o o o Attainments Inventory Management: Facilitating transfer of stocks from DC to stores. Visual merchandising of the stores. Assortment fit for the target customers. Planning and execution of promotional activities. Sales generation. Setting new benchmarks for sales targets with approved budgets through Focus Stores. Finding potential for new product categories / SKUs, currently considering White Goods in selected stores, SIS opportunities for products catering to women.

Took the initiatives to try innovative means such as Village Camps, Apartments Camps, In-Store Activities etc. to increase
the sales in Focus Stores. Expanded the sales in 6 Focus Stores in August, 09 over the last month by 118% Increased the number of focussed stores to 12 to replicate the events and activities and hence, to bring about a similar growth in them.

Was the best performer among all the Focus Store Mentors in the month of September, 09.

Summer Internship Exposure Organisation Title Duration Objective : : : : Kores (India) Ltd., Mumbai. Sales Potential for Kores (India) Ltd. to Market Optoma DLP Projectors. Apr08-Jun08. Finding out the most preferred brands in projectors, whether the target segments are willing to try a new brand and technology and, determining the most influencing factor leading to the decision of making a purchase.

Other Internship Exposure Organisation Brands Duration Role : : : : Lowe Lintas India Pvt. Ltd., Bengaluru Flying Machine, Pizza Corner, Britannia Time Pass, Britannia Nutri Choice Fibre April10- July10 Intern Copywriter

Academic Project Handled Title Description : : Marketing Strategies used by Coca- Cola, Ahmedabad. Finding out the promotional strategies used by Coca-Cola in Ahmedabad and a basic knowledge of their positioning of similar products in same kind of Markets.

Certification: Passed N.C.F.Ms Beginners Module, securing 84% marks.

Other Accolades

Wrote:o o o An article on social issues got published in national daily, The Tribune. Poem that got published in Haryana School Education Departments monthly magazine, Shikshalok. Poem that published in College Magazine, Tyagmurti.

Worked as a volunteer in the Chandigarh Film Festival organised by CII and Chandigarh Administration.
Contributed in working with the core committee at the colleges Management / Cultural Fest respectively.

Played Volleyball at Cluster Level.

Personal Dossier Date of Birth: 4th April, 1985


Linguistic Abilities: English and Hindi

Current Address: No. 13, Ashwini Layout, 1 Cross, 27th Main, Ejipura, Bangalore 580047.

References Nitin Pai, Creative Director, Lowe Lintas, Bangalore Shom Gupta, Senior Copywriter, Lowe Lintas, Delhi +91-9886574800 +91-9999476466

Shweta Karumbaiah, BDM, White Canvas, Bangalore