Social Innovators

EdgeRyders - Planning the Youth Transition Handbook
March 15th and 16th 2012
Strasbourg
Tiago Dias Miranda
Double Diamond Diagram
Understanding Observation Synthesis Ideation Prototyping Testing
Double Diamond Diagram
Understanding Observation Synthesis Ideation Prototyping Testing
Personas
are archetypes built
after a preceding
exhaustive observation
of the potential users.
Profile
social
needs
desires
habits
cultural backgrounds
demographic characteristics
Meet the
Edgeryder
Innovator
31 years old
Verona, Italy
Berlin, Germany
It’s complicated
BA in Business Administration and Management
Co-Founder of Urban Games

Controprogetto, Janis Joplin, Radiohead
Tropic of Capricorn, The Mesh: Sharing Economy
An Inconvenient Truth
Travelling, Cultural Identities, Violin
Help others by matching meaning and purpose
Collects postcards
Martina Cerruti
Age
From
Lives in
Relationship
Studies
Work
Music
Books
Movies
Interests
Life Goal
Curiosity
“The ideal place for me is the one in which it is most
natural to live as a foreigner.”
Favorite Quotation
- Italo Calvino
In Stockholm
she lived in community within an

Icebreaker
“We can do many more things
than we generally think”
Moderately successful musician
when younger
Follows and shares thoughts and
feelings with people who have
the same world view
“Working for myself is just more
emotionally and socially rewarding”
Achievement
& Recognition
Pursuit
of passion
Like-minded
Community
Self-Efficacy
Power games
Hierachies
Acting
“For some years I worked at international
firms. I found myself too limited inside these
environments.
No space to express myself, too many
boundaries towards possible ideas”
“The deeper I descended into the
employment world and the NGO sector,
the more I became disenchanted and
sceptical”
Non-Profit Sect
Atypical profiles
“Going through formalized recruitment
processes sometimes blocks out promising
candidates because they focus on formal
requirements (e.g. a degree)”
- I am sorry, you are too ahead of your time!
Employer’s answer:
Time management
& financial security
“Working as a waitress helped me to pay my rent and
gave me the possibility to invest the rest of the time on
something that I thought it was the right path for me”
Urban Games
(a game of urban transformation
that uses a web platform and asks its
players to perform creative missions)
1
The player picks the mission
and shuts down the computer
5
publishes the mission
attaching photos and videos
2
gets out on
the street
4
after returning
home
plays the mission, collects the
necessary proof of his experience
3
Emotional
Support
Mentor
Friends
Family
Network
“We need to take
initiative in providing a
specific type of social
environment to
encourage resort to a
more empowered
and fruitful mode of
social interaction”
Funding
Support
No Foundation
No corporate sponsors
No public sector
No investors and
No social venture capitalist
= No risk
- I am sorry, this project is too innovative!
Businesses and Government’s answer:
so...
F
riend
s
Family
F
ools
“I am still dependent on family venture for seed money”
No More Help!
“Today’s context makes it harder for me to ask money
to my parents and at the same time there aren’t any
opportunities for an on and off jobs!”
Financial
Survival
“Fuzzy Terminology: weakens our position if we lack
the words to clearly state what we do, and how we
do it and what it costs then we can’t expect others to
support us”
¨lI i: cifficu|I Ic fincen|ighIenec c|ienI:, :pecic||y in c
crisis moment, when the average answers are "this is
not the right moment to invest on that" or "we don't
have money"
“We still know very little about the price and value of
creative work”
utside my network
Peer-to-Peer
Support
MONEY = TIME + SKILLS + EQUIPMENT
“The bigger your network, the more
generous you are with your own time and
skills and equipment to help out others, the
more generous others are towards you”
Sustainability
Enterprise
Long-term
Intigrity
Community
Commitment
Culture
Market
Value
Organizational
Social
- Sccic| inncvcIcr: cre gcing Ic
the field trying to find innovative
answers to these concepts by
contributing for social welfare.
- McrkeI cnc pc|icie: cre ccIing
as barriers.
- CcnverIing :ccic| vc|ue Ic
market value.
- Frcm cc||cLcrcIive Ic
sustainable enterprise.
- CcmmuniIy cnc Lu:ine::
integrity: “shared value”
Zooming out
In the long run, organizational culture is a variable. The interesting
question is what drives that variable.
I have no security at all but sharing has become the base of my life and
everyday I learn infinite things.
Work aligned with passion, principles and experience – breeds
commitment to excellence
Final thoughts
Projects that improve our society and world should have a tax-reduction

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