Fun facts about coca cola

Now this just FREAKS me out: There was a competition in Delhi University: "Who can drink the most Coke?". The winner drank 8 bottles and died on the spot because he had too much carbon dioxide in the blood and not enough oxygen. YIKES! If you put a broken tooth in a bottle of Pepsi, in 10 days it will fully dissolves

And We Drink This Stuff? Coca-Cola was first made in the colour green! 2. It used to contain cocaine up until 1905, when it was removed due to public concern. 3. It was originally made to cure hangovers and headaches. 4. In Chinese, the name Coca-Cola means "to make mouth happy". 5. If all the Coca-Cola bottles in the world were stacked end to end, they would reach to theMoon and back more than 1,677 times. 6. In one night, a bottle of Coca-Cola can soften a tooth. 7. Coca-Cola is very good at cleaning up blood spots, and is often used in the States to clean blood of from the roads after an accident! 8. Coca-Cola can be used to remove grease from clothes! It's as simple as emptying a can of coke into a load of greasy clothes, adding the detergent, and run through a regular cycle. 9. A bottle of Coca-Cola has a PH scale of 2.8, and could dissolve a nail in just 4 days 10. Coca-Cola released a 'Diet Coke with Bacon' flavour! 11. Another less known flavour that Coca-Cola released was the "Coca-Cola BlāK". This was a coffee flavoured soft drink, released in 2006 in France. Sadly this was short lived, and Coca-Cola discontinued the production in 2008. 12. Coca-Cola even helped create the modern image of Santa

In fact. revenues were down from the previous year. portfolio. after re-entering India in 1993. tea and coffee. planet and productivity. We focused on what we call the "manifesto for growth" and we aligned our system to six P's -. We continued to invest in marketing initiatives around the quality and safety of our products and focused on bottling. profit. In a short time. In 2005. Coca-Cola India is profitable It took 16 years. our focus was to settle in and invest in brands. For the first time since it returned to India in 1993. Controversy was at its height over allegedly high levels of pesticides in soft drinks. when a lot of things were going wrong for the company. Coca-Cola and Sprite. . There were changes in the management team. growth-oriented and profitable business in India. and not everything was running smoothly among the subsidiary's senior management team. capability and portfolio and set an ambitious vision for the company in India [called "2020 Vision"]. the story is different. Working in close collaboration with our bottling partners. with double-digit growth in eight of them and gains in market share across all categories. and still beverages like juice drinks Minute Maid and Maaza.Atul Singh became president of Coca-Cola's India and South West Asia business unit in 2005. partners. This renewed focus helped Coca-Cola India grow its business in a sustainable manner. we refocused investments and intensified execution. we have recorded more than 30% growth. we did a complete assessment of our business. To boot. We have generated revenues by focusing on the fundamentals of the business. We have delivered consistent growth in the past 13 quarters. "Coca-Cola in India over the past few years has clearly turned the corner Businesses that make up Coca-Cola The Coca-Cola Company is the world's largest beverage company. in each of the past four quarters. packaged water. Over the past three years. archrival Pepsi was gaining ground in the marketplace. Coca-Cola in India has a diverse portfolio of sparkling beverages including Thums Up. [offering] more than 500 sparkling and still [non-carbonated] brands.people. Improvement in our route-to-market [operations] and organizational capabilities also helped. according to Singh. who joined the company in 1998. we have made significant progress in building a locally relevant. Coca-Cola faced accusations of overexploiting groundwater resources in the state of Kerala. bottling infrastructure and local talent. Coca-Cola India became the country's largest soft drink company. Today.

Eastern Europe and China India is a country of over a billion people with very low per-capita consumption of soft drinks. With increased urbanization and growth of the middle class. more people are getting introduced to ready-to-drink packaged drinks. in the right package. Physical infrastructure. Over the past decade. is a challenge in India. on the right occasion. As elsewhere in the world. our globally successful energy-drink brand Burn. at the right price and in the right channel. and we recognize it is a precious natural resource under severe duress. we have invested more than US$1. It is all about selling the right brand. We are working toward becoming one of India's mostrespected companies. which is very encouraging. Strategies and targets for the Indian market Coca-Cola is committed to refreshing its consumers on an everyday. Africa. price and channel] strategy. We have already installed more than 500 rainwater-harvesting structures in 22 states.S. We are actively undertaking rainwater harvesting projects in partnership with government departments. other corporations and stakeholders to evolve an end-to-end economic value chain for collecting and recycling them. transportation.The Indian market different from other markets -. Our entire brand portfolio has been designed to satisfy the various mapped-out needs of consumers -hydration. An independent study shows that of the 120 billion liters of non-alcoholic beverages consumed in India. We are well on track in making those investments in manufacturing. only 4% is ready-to-drink. a plastic resin] for product packages.as a company.such as refrigerators -. we announced additional investments of US$250 million over the [following] three years.the U. in India we follow an OBPPC [occasion. energy. . we have further expanded our portfolio by launching Minute Maid Pulpy Orange [drink] and. Likewise. pack. But rising input costs made it difficult to sustain that pricing for long and we had to increase prices. enjoyment or simply having fun. Over the past few years. too. Herein lies the opportunity. we want to achieve "water balance" in India in groundwater use. In 2006. We have set a target of replenishing the groundwater we extract to produce our beverages -.2 billion in India.and consumer marketing. brand. 5 [10-cent] bottle that we introduced was part of an affordability strategy. Price war and profitability consequence The Rs. all-day basis. we are working with industry associations. water is the primary ingredient for our products.. as a responsible user of PET [polyethylene terephthalate. It helped the entire industry bring more consumers into the ready-to-drink beverage category. As a beverage company. Coca-Cola India has made sustainability central to its business strategy and practice. more recently. logistics and cold drink equipment -. NGOs and local communities across the country.

At the appropriate time. which consume up to 35% less energy than traditional coolers. we will consider getting into new beverage segments. We have taken several other steps for environment preservation and community development. . we are now placing energy-efficient coolers in the market. We have also converted our distribution fleet in Delhi from diesel-run vehicles to [compressed natural gas]-based trucks. Recognizing the need for climate protection and energy management. we have delivered growth in unit case volume. To quoteET again." Coca-Cola in India has clearly turned the corner. Over the last 13 consecutive quarters. Coca-Cola has often been the focus of public protests -.a fact that is reflected by the success it has had in the marketplace. The endeavor to achieve "water balance" specific to groundwater use is one example. We are committed to growing our business sustainably and encourage dialogue with all stakeholders. among other issues. Kinley. Our flagship packaged water brand in India. contributing to climate change and having high levels of pesticides in its drinks. Coca-Cola does attract attention from all quarters. Coca-Cola is perceived to be a stodgy player in India.Plans for bottled water and enhanced water brands The company is continuously evaluating its product portfolio to provide consumers with the right beverage solution for every occasion. In some respects. the company is the public face of "the ugly American. We are always on the lookout for new opportunities to expand our portfolio. it ranked us among the top 10 marketing companies in India. has done well in an extremely competitive segment. The Economic Times says: "While rival Coca-Cola has struggled to connect with Indian consumers. in December 2009. We plan to strengthen it. Pepsi has done so with ease -.accused of exhausting groundwater resources. Last year. we launched it in more-appealing packaging that has been received well. contaminating groundwater." Why is Coke always a target? As one of the world's most valuable brands.

Coca Cola expanded its presence in Russia through the acquisition of Nidan.5bn ($121m) in a new plant in south India. Many over the last three weeks have had to halt production due to the lack of demand and over supply. Krishnakumar. chief executive officer of the new unit in the state of Karnataka. 22 franchise-owned plants and 11 contract packing units in India. and the company today holds a 60 per cent share of the carbonated drinks market of which 50 per cent is fizzy cola. is looking to expand sales in emerging markets such as China.HISTORY AND NEW PLANS India’s love for sweet things doesn’t stop at sugary snacks and desserts. This year’s incessant and prolonged rains in India have severely dampened sales for drinks companies. as it looks expand further in what is one of the world’s fastest-growing beverage markets.” said T. Seeking to build on this popularity. Sales for beverage majors such as Coca-Cola and PepsiCo. Today. is building a new factory in the state of Karnataka. many beverage makers significantly increased their manufacturing capacities hoping that they would witness a healthy double-digit growth in the September quarter too. The company which manufactures and sells popular carbonated and noncarbonated beverages such as Coca Cola. are down to single digits now. Fizzy drinks have been Favorites ever since Coca-Cola first arrived in the 1970s. As temperatures stood at scorching 52 year highs between April to June this year. it returned in 1993. Coca-Cola has now announced plans to invest up to Rs5. The journey hasn’t been easy for Coca-Cola. Earlier this month. not seasonal drawbacks of the Indian beverage market. Since then the country has seen the emergence and success of local cola brands. . a stark difference to this time last year when demand was exceptionally high. But staying the course has proven to be worthwhile. In 2003 the company was faced with full and partial bans in many Indian states after the government raised alarm over pesticides and other harmful chemicals found in Coca-Cola’s Indian bottled drinks products. It’s little surprise then that Coca-Cola. Coca-Cola also has 23 company-owned bottling facilities. where there are two bottling plants already. which have been growing at a healthy 20-25 per cent over the past eight to ten quarters. Thums Up and Limca. including Coca-Cola’s carbonated-drinks. carbonated drinks are a staple for every local street vendor. the fourth largest juice manufacturing company in Russia “We want to ensure that we create adequate capacity to meet the projected growth in the packaged beverage market over the coming years. But the fizzy drinks company may have more problems to contend in the future. as well as still beverages such as Kinley water and Maaza mango-based drink. the company’s total 2003 sales dropped 15 per cent from the prior year. While government regulations forced the company to leave India in 1977. India and Russia. As a result. which has already invested more than $1bn in its Indian operations. But it’s the long term that Coca-Cola is interested in. The creation of one of the drink maker’s largest manufacturing facilities in India will help Coca-Cola build up its future presence in the Indian market and allow it to better compete with rival Pepsico. The new plant will produce sparkling beverages.

and this is an image many people have taken deeply to heart. Opportunities: Brand recognition is the significant factor affecting Coke's competitive position. Coca-Cola's brand name is known well throughout 94% of the world today. its main source of revenue is the sale of concentrate to its bottlers. SWOT Analysis: SWOT stands for Strengths Weakness Opportunities Threats. Coca-Cola has recently reported some "declines in unit case volumes in Indonesia and Thailand due to reduced consumer purchasing power. it contributes three times as much to profits. Because Coke does not have outright ownership of its bottling network. "Enjoyed more than 685 million times a day around the world Coca-Cola stands as a simple. The primary concern over the .and then using this and external research data to set out the Opportunities and Threats that exist. The bottling companies are locally owned and operated by independent business people who are authorized to sell products of the Coca-Cola Company. Additionally. This extremely recognizable branding is one of Coca-Cola's greatest strengths.its Strengths and Weakness. Strengths: Coca-Cola has been a complex part of world culture for a very long time. Latin America." According to an article in Fortune magazine. Being addicted to Coca-Cola also is a health problem. 1995). and Japan account for about 35% of Coke's volume and none of these markets are performing to expectation.. Weaknesses: Weaknesses for any business need to be both minimised and monitored in order to effectively achieve productivity and efficiency in their business’s activities. It also has got sugar by which continuous drinking of Coca-Cola may cause health problems. unit case sales fell 3% in the second quarter [of 1998]. Coca-Cola on the other side has effects on the teeth which is an issue for health care. hats. Coke is no exception. SWOT consists of examining the current activities of the organisation.scary because while Japan generates around 5% of worldwide volume. The Coca-Cola image is displayed on T-shirts.As the rain in Delhi keeps pouring down. because drinking of Coca-Cola daily has an effect on your body after few years. It allows them to conduct business on a global scale while at the same time maintain a local approach. Although domestic business as well as many international markets are thriving (volumes in Latin America were up 12%). SWOT analysis is a technique much used in many general management as well as marketing scenarios. one can’t help but wonder if India’s extended monsoon might take a little fizz out of Coca-Cola’s drink. The product's image is loaded with over-romanticizing.. Southeast Asia. yet powerful symbol of quality and enjoyment" (Allen. Coca-Cola's bottling system is one of their greatest strengths. and collectible memorabilia. "In Japan.

e. the changing health-consciousness of the market could have a serious affect. is a very real threat. The threat of substitutes.past few years has been to get this name brand to be even better known. but in general. diverse area. . cost management. Packaging changes have also affected sales and industry positioning. The rivalry between Pepsi and Coke has produce a very slow moving industry in which management must continuously respond to the changing attitudes and demands of their consumers or face losing market share to the competition. and hot chocolate. Furthermore. a business must be aware of the product life cycle of its product. which is evidenced primarily by the fact that they have a large. in the long term all the existing products and services are dead. To be able to market its product properly. loyal group of stable customers. Coca-Cola's bottling system also allows the company to take advantage of infinite growth opportunities around the world. product differentiation and marketing have become more important as growth slows and market share becomes the key determinant of profitability. but consumers are not necessarily married to it. juices. The soft drink industry is very strong. allowing them to have further significant market shares and offset any losses incurred due to fluctuations in the market. Growth. coffee. Even though Coca-Cola and Pepsi control nearly 40% of the entire beverage market. Coca-Cola is currently in the maturity stage. This strategy gives Coke the opportunity to service a large geographic. the public has tended not to be affected by new products. Of course. Product Life cycle: When referring to each and every product or service ever placed before the consumer i. Introduction. Possible substitutes that continuously put pressure on both Pepsi and Coke include tea. In foreign markets the product life cycle is in more of a growth trend Coke's advantage in this area is mainly due to its establishment strong branding and it is now able to use this area of stable profitability to subsidize the domestic Cola Wars. Maturity and Decline. The standard product life cycle tends to have five phases: Development. the threat of new viable competitors in the carbonated soft drink industry is not very substantial. consumers can easily switch to other beverages with little cost or consequence. however. Threats: Currently. Furthermore. Consumer buying power also represents a key threat in the industry. milk. both Coke and Pepsi have already diversified into these markets.

Product Many Products are physical objects that you can own and take home. product. There are four broad ways which Coca Cola can segment its market: -> Mass marketing -> Concentrated marketing -> Differentiated marketing -> Niche marketing The most apparent method used by Coca Cola is with no doubt the differentiated marketing method as Coke satisfy’s a range of different markets. thereby allowing greater product diversification. promotion. The target market is the group of customers on whom the business focuses attention. and the marketing objectives determined. ranging from the healthy diet consciousness through Diet Coke to the average human through its best selling drink regular Coke. iced tea etc. marketing mix must be designed to satisfy the wants of target markets and achieve the marketing objectives. fanta the average human.Selecting Target Market Once the situation analysis is complete. In this step of the marketing planning process. The target market is where Coca Cola focuses its marketing efforts as it feels this is where it will be most productive and successful. Most Coke products satisfy all age groups as it is proven that most people of different age groups consume the Coca Cola product. coffee. This market is relatively large and is open to both genders. Diet coke satisfy’s the weight consciousness. regular coke. This is where the marketing tactics for each product are determined. The most successful businesses have continually monitored and changed their marketing mix due to respective internal and external factors and have monitored the external business environment in order to maximise their marketing mix components. The marketing mix refers to the combination of the four factors(price. But the word product . so it must choose which market segments have the greatest potential. sprite. Developing The Marketing Mix The marketing mix is probably the most crucial stage of the marketing planning process. The target market for Coca cola is very wide as it satisfy’s the needs for many different consumers. attention turns to the target market. and the business cannot be “all things to all people”. place) that make up the core of a business’s marketing strategy. Each group of beverages satisfy a particular group of people but majority the average human. The soft drink market is very large.

g Fanta. Consumers will buy the coke product because of the high standards and high quality of the Coca Cola products. Individual brand strategy. Sprite. Packaging . Coca Cola customers are buying a wide range of soft drinks. Positioning helps customers understand what is unique about the products when compared with the competition. product also refers to services. recognised by 94% of the world's population and is the most widely recognised word after "OK". resulting in world wide recognition. The augmented product is the extra consumer benefits and services provided to customers. Positioning Once a business has decided which segments of the market it will compete in. Companies such as Nike and Adidas spend large amounts of money trying to win consumers away from their competitors who make products that are very similar. Over the time Coca Cola has spent millions of dollars developing and promoting their brand name. Private brand strategy and Hybrid brand strategy. which deliver the core product. There are a number of branding strategies: Generic brand strategy. Branding It is often hard to say exactly why we buy one company’s product over another. Family brand strategy. thus evident through the famous battles between Coca-Cola and Pepsi products. Coca Cola utilizes the Individual brand strategy as Coca Cola’s major products are given their own brand names e. In marketing. The core product is what the consumer is actually buying and the benefits it gives. the augmented level is very limited. But Coca Cola do offer a help line and complaint phone service for customers who are not satisfied with the product or wish to give feedback on the products. Coca Cola has been positioned based on the process of positioning by direct comparison and have positioned their products to benefit their target market. Manufacturer’s brand strategy. developed a clear picture of its target market and defined its product. Businesses must think about products on three different levels. 'Coca-Cola' is the most recognised trademark. The popularity of the brand is often the deciding factor. such as holidays or a movie. the positioning strategy can be developed. The actual product is the parts and features.means much more than just physical goods. Since soft drinks are a consumable good. Coca Cola plan to further create positions that will give their products the greatest advantage in their target markets. relative to competing products. where you enjoy the benefits without owning the result of the service. the image the product holds in the mind of consumers. Coca Cola’s red and white colours and special writing are all examples of worldwide trademarks. Most people create an image of a product by comparing it to another product. Positioning is the process of creating. the actual product and the augmented product. which are the core product. Coca Cola and Franklins both make soft drinks. Coca Cola etc although they maybe presented as different lines they operate under the name of Coca Cola. although Franklins may try to compete they will still be seen as down market from Coca Cola.

in order to effectively achieve a stable balance between sales and covering the production costs. Leader follower pricing occurs when there is one quite powerful . it promotes the product and distinguishes it from the competition. For this reason pricing policies need to be designed with consumers and external influences in mind. as long as most things are fairly similar. Price Points and Discounts. Pricing methods include: Cost based Pricing. There has been a fierce pricing rivalry between Coca Cola and Pepsi products as each company competes for customer recognition and satisfaction. is still an important factor to examine in the marketing mix. Price Price is a very important part of the marketing mix as it can effect both the supply and demand for Coca Cola. which can generate extra revenue and advertisements. Coca-Cola has benefited from packaging the product with incentives and endorsements on the labelling as a promotional strategy to increase it’s volume of sales and revenue.Packaging. Pricing Strategies And Tactics The pricing Strategy a business will use will have to focus on achieving the marketing plan’s objectives and support the positioning of the product. The price of Coca Cola’s products is one of the most important factors in a customer’s decision to buy. If the price is too high. promote and distribute the product. Over the years Coca has lost ground here in it’s pricing but has regained it’s strength as it employed the Competition-based pricing method which allowed it to compete more effectively in the soft drink market. It’s product penetrated the marketplace. Once customer loyalty is established as seen with Coca Cola it is then able to slowly raise the price of its product. Long before a sale was ever made Coca Cola had developed a forecast of consumer demand at different prices which inevitably determined whether or not the product came on the market. and what they perceive as good quality. Till now it appears as if Coke has come up on top. Price strategies are important to Coca Cola because the price determines the amount of sales and profit per unit sold. but as seen it has been all for the best. Packaging protects the product during transportation. Price will often be the difference that will push a customer to buy our product over another. Packaging can allow the business to design promotional schemes. although in order to gain long term profits Coke had to sacrifise short term profits where in some cases it either went under of just broke even. Businesses have to set a price that is attractive to their customers and provides the business with a good level of profit. the firm can lose money and go out of business. consumers will spend their money on other goods and services. Over the years Coca Cola has used Penetration Pricing as a way of grabbing a foothold in the market and won a market share. Pricing Methods Good pricing decisions are based on an analysis of what target customers expect to pay. as well as the allocation of adequate money and resources to produce. and take external factors such as economic conditions and competitors in to account. Loss leaders. which is not as highly perceived by businesses. There are 5 strategies available to business: Market skimming pricing. If the price is too low. while it sits in the shelf and during use by consumers. Market based pricing and Competition based Pricing. Penetration pricing.

and. having the right product at the right place in the right place at the right time may still not be enough to be successful. Promotion In today’s competitive environment . The choice for a distribution channel for any business depends on numerous factors. as the choice will determine sales levels and costs. and free samples. Place and Distribution The place P of the marketing mix refers to distribution of the product. or buy more of an old product.The distribution of products starts with the producer and ends with the consumer. Coca Cola also utilizes below the line promotions such as contests. Promotion is also used to persuade the customers to try a new product. The business will tend to have a larger market share. Because most of the target is most likely to be exposed to media such as television. radio and magazines. Selecting the most appropriate distribution channel is important. Coca Cola has used this as the main form of promotion for extensive range of products. advertising. transport. radio. it is the most effective way of reminding and exposing potential customers to Coca Cola Products. it was first the follower but through effective management has now become the leader of the market and is working towards achieving the marketing objectives of the Coca Cola. and billboards and in newspapers and magazines. these include: • How far away the customers are. own 60 % of market share by 2007. • The costs associated with transport. Effective communication with the target market is essential for the success of the product and business. Survival in the market place. sales promotion and public relations that it uses in its marketing plan. increase further awareness of product and a return on 20% on capital employed for August 2007. loyal customers and some technological edge. exclusive and direct distribution. Above the line promotions refers to mainstream media:Advertising through common media such as television. selective. • The lead times required. thus the case currently with Coke. coupons. These activities are an effective way of getting people to give your product a go. these are: intensive. how good your product is and where they can buy it.business in the market which is thought to be the market leader. The promotional mix is the combination of personal selling. Promotion is the p of the marketing mix designed to inform the marketplace about who you are. Although advertising is usually very expensive.the ways of getting the product to the market. There are four types of distribution strategies that Coca Cola could have chosen from. One key element of the “Place/Distribution” aspect is the respective distribution channels that Coca Cola has elected to transport and sell its product. It is apparent from the popularity of the Coca Cola’s product on the market that the business in the past used the method of intensive . • The type of product being transported.

anywhere you go you will find the Coca Cola products . From supermarkets to service stations to your local corner shop.distribution as the product is available at every possible outlet.

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