SAPTRACK-0110

About the study: The study tracks the experience of mobile users in the city of Hyderabad across a number of parameters. It was conducted in January 2010. Methodology The study is conducted through quota sampling and sample selection was random and spread
0 .0 20 .0 40 .0 5 3.0 60 .0 8 0.0 100 .0 120 .0 A irc e l A w a re ne s s Le v e l 97 .4 8 8.7 87 .4 82.1 79.5 79.5 77 .5 73 .5 71 .5 A irc e l

across all age groups. The Sample size was 150 and equally divided across 5 zones in the city. Findings of Survey: Prime criteria for selection of Service Provider
R e a so n B e tte r N e tw o r k 8 5 .4 B e tte r N e tw o r k

Base-150

Aircel

is

held

good

position

in

awareness.

C. Ranking on the most critical selection criteria

Better Network 18.3 16.7 13.2 10.1 9.7

B e tte r s e r v ic e s

4 7 .7

B e tte r s e r v ic e s

8.8 7.7

V a lu e f o r m o n e y

4 0 .4

V a lu e f o r m o n e y

Aircel

7.0 5.9

Aircel

B e s t O ffe r s 0 20

2 2 .5 40 60 80 100

B e s t O ffe r s

0.0

5.0

10.0

15.0

20.0

Base-1

Base-150

There

is

general

sense

of

a) Adequacy and reliability of network

is the most sought after criteria in selecting a service provider. Costs of service comes a close second.

dissatisfaction across service providers on performance against this parameter.

D. Advertisement Recall
The top 5 ad campaigns by way of recall is asunder
A d R e c a ll 5 7 .1 5 5 .1 5 4 .3 5 2 .8 5 2 .4 50 51 52 53 54 55 56 57 58

B. Awareness Level: a) The awareness of service providers

spreads across a range from a high of over 98% to a low of 53%.

Sapience Consultancy & Research Pvt Ltd

1 January-10

SAPTRACK-0110
Base-1

b. Biggest reason for switching is High

call rates, Voice Clarity and Network Problem.
For More Detail Please Contact:
70% Yes No 30%

E. VAS Usage
VAS Usage

Mr. Arvind Singh Rathore Sapience Consultancy & Research Pvt. Ltd. #6-3-680/501, 5th Floor Regency House, Somajiguda, Hyderabad-500 082. (A.P) INDIA Cell: +91 98667 03991 Email: arvind.singh@sapience.co.in url: www.sapience.co.in

a. Overall 30% respondents are using

VAS.

b. 46% VAS users belong to age group

of 19-25.

b. Ring tones, hello tunes and voice

SMSs are highest used VAS.

c. Overall

54%

respondents

are

spending less then 50 Rs. For VAS.

d. Customers are not willing to spend

more money for VAS.

e. F. Churn Analysis
Will use same Service 7%

Yes No

93%

Base-150

a. Only 7% respondents are ready to

switch their service provider

Sapience Consultancy & Research Pvt Ltd

2 January-10