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The competition among the indian car industry is growing day-by-day. Especially, many foreign companies have kept their foot in the indian market, so each and every company is trying to survive in the market. Therefore the companies mainly focus on acquiring the new customers and also in retaining the existing customers through the service rendered by them. Also by satisfying the customer needs and expectations through new product development, by increasing the technology and features of the vehicles. The Society of Indian Automobile Manufacturers, however, forecast a slowdown in the rate and predicted a 12-15 per cent growth in 2011-12 (but still it is in gradual growth rate). At present variety of factors, including good GDP growth, higher spending on infrastructure development, strong consumer confidence, government's focus on rural areas, moderate price hike by the auto makers despite steep rise in commodity rates and introduction of new models, helped the industry to survive in the market. The general expectation is that the Indian auto industry will undergo tremendous changes, with the opening up of the domestic market to imports and development of local assembly by leading MNCS. To meet the challenges ahead, vehicle manufactures will have to strive to cut costs further, improve productivity, enhance market orientation and successfully create a high level of consumer loyalty. The ultimate success of a car manufacturer is depending on one important factor i.e., now for the car manufacturers are able to convince the customers about the respective brands. In the present study, an attempt is made to study the consumer preference to Hyundai cars in Trichy city.
etc. etc. Then we studied these variables in the software SPSS (Statistical Package for Social Sciences). maintenance cost. looks. So the consumers is also differentiating while purchase. On the basis the project is carried out. we came to know that it is the price which matters most for the consumers in buying the cars. comfort. We surveyed that on what points (price. Indian Car Industry is one of the most Tiruchirapalli. brand. durability. They ranked as per their thought and replied as. One of the survey questionnaire has been shown above which shows how people replied for the various variables.. maintenance cost. . comfort. It mainly focuses on the Hyundai car users with special reference to Arasu Hyundai. after that it is the maintenance cost. durability.INTRODUCTION OF THE STUDY: This study helps to find the preferences of consumers towards the Hyundai cars. looks. brand.) the consumers where differentiating between various models and brands. etc. the competitive industries of the world. mileage. On the basis of the results. The main motive was to know what the consumer wants in the car these days. The surveyed people replied to us on the basis of ranking between 1 to 7. style. KEY VARIABLES STUDIED: We studied the consumer preferences depending on the various variables such as price. mileage. mileage. Now at the present scenario.
OVERVIEW OF VARIOUS COMPANIES IN THE INDUSTRY Maruti Suzuki India Limited: The first company in India to mass-produce and sell more than a million cars. Skoda Motors: Making entry into India with its model Skoda Octavia. its flagship model is Mitsubishi Lancer. Its flagship model is Tata Indica V2. Tata Motors: Tata Motors Ltd. It is largely credited for having brought in an automobile revolution to India. It mainly produces luxury cars but also it has a model Chevrolet Spark which is a good competitor in small car market.which is a luxury car in India. With a very limited number of models in India. Hyundai Motors India Limited: Hyundai Motors is the world's Sixth Largest Automaker. To this day it is the market leader in India in its segment. . In India it produces car with the brand name Chevrolet. is a part of Tata group. The one flag ship car for Hyundai is Hyundai Santro they are strong competitors for Maruti. GM Motors: General Motors is one of the largest car manufacturers in the world. in luxury market its main car is Chevrolet Optra. Mitsubishi Autos: Mitsubishi Autos has limited models in India. Hyundai motors has various models of cars in the market. Skoda also serves niche segment of luxury car segment. It is one of the most important car in the small car segment.
PAL and FIAT launched the Fiat 1100 DELITE in India. FIAT: In 1951. Pandit Nehru has a dream of building a modern. With his departure Mahindra & Mohammed is renamed by Mahindra & Mahindra in 13thJanuary 1948. On October 2nd 1945. K. In sep 1964. But fiat decided to stick it out and committed itself full-fledged manufacture of the Millicentoin 1954. the Mahindra brothers joined hands with Ghulam Mohammed to set up a company to assemble American Willys Jeeps in India. But after Independence Ghulam Mohammed migrates to Pakistan. The Padminies wereeasy for maintenance in terms of spares and labour cost. industrially advanced nation. Five years later. in 1954. which had assembly operations in India. . Companies like Ford and GM. Kailash Chandra Mahindra and Jagadish Chandra Mahindra. the tariff commission spelled out future for the auto industry – indigenize or get out. At one point 70 per cent of the sales were assured by army and government. Roos was the inventor of rugged ‘General Purpose’ vehicle or the Jeep. In 1952. PAL singed up with Fiat to assemble the Fiat 500 in India. the first completely indigenous Jeep rolled out of the factory floor. It was everything that a taxi driver wants.Mahindra during his tenure in the United Stateshad met Berney Roos. easy to drive and reasonably tough. The first M&M built Willys Overland Jeeprolled out of the Mazaogaon plant on 3 June 1949.C.The biggest customers for PAL’s were Bombay’s taxi drivers. low on running cost. The first vehicles are assembled in Mazaogaon in Bombay. The collaboration between M&M and its original partner Kaiser Jeep Corporation and later American Motor Corporation is for the phased manufacture of CJ3B Jeep. packed their bags and went home. The company is named Mahindra and Mohammed. And inspired by Nehru’s vision are two brothers.Mahindra& Mahindra: The story starts some time in the 1940’s. The Jeep had earned reputation in the battle fields of World War II.