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the Science of Social timing

part 1

timing & social Networks

It’s important to know when the highest percentage of your audience is eavesdropping on your social networks—so that when you share content you’ll get maximum exposure. Use the following data to learn when your audience is most likely to tune in. Data courtesy of Dan Zarrella (@danzarrella). Note: All of the data below is presented in Eastern Time (EST) unless otherwise noted.

48%

Percentage of PoPulation by time zone (u.S.)
The chart below represents the percentage of population by timezone. Take this into account when publishing content.

33%

14% 4% 1% alaska & hawaii pacific mountain central eastern

 key takeawayS

50 %
Percentage of retweetS by hour
7%

Nearly 50% of the U.S. population is in the Eastern Time Zone.

80 %

The Eastern and Central Time Zones combined represent almost 80% of the U.S. population.

timing and twitter
6%
 key takeaway

3.5%

5pm
12am 6am 12pm 6pm 11pm

 best time to tweet

0%

Try tweeting in the afternoon. About 6% of all retweets (the highest percentage) occur around 5pm.

average ctr by linkS Per hour
350%

 key takeaway

350%

175%

1-4
7 10 13

 best tweeting frequency

tweets per hour

0%

1

4

The vertical coordinate represents the average click through rate (CTR)—followers to clicks. The horizontal coordinate represents the number of links tweeted per hour. Statistically, you can achieve a higher CTR if you tweet between 1 and 4 times per hour.

twitter ctr by day
120%

~ 100%

 key takeaway
 best days to tweet

60%

midweek & weekends
Sunday Wednesday Saturday Your CTR is generally highest midweek and during the weekend.

0%

twitter ctr by hour
80%

~ 60%

 key takeaway
 best time to tweet

noon & 6pm
CTR spikes occur around noon (lunch hour) and 6pm (getting home from work). 12am 6am 12pm 6pm 11pm

40%

0%

f
0.45

timing and facebook
~ 0.4
 key takeaway
 best day to share on facebook

facebook ShareS by day

0.28

saturday
Most Facebook sharing is done on Saturday. Sunday Wednesday Saturday

-0.1

facebook ShareS by hour
1.2

 key takeaway

~ 1.0

 best time to share on facebook

0.4

noon
Facebook shares tend to spike around noon and a little after 7pm. 12am 6am 12pm 6pm 11pm

-0.4

effect of PoStS-Per-day on facebook Page likeS
1.2m

 key takeaway

~ 1.1m

0.9m

0.5 posts per day
0.8 1

 best sharing frequency on facebook

0.6m

<0.1

0.1

0.3

0.5

0.7

The vertical coordinate represents the number of likes. The horizontal coordinate represents the number of posts per day. The data indicates that about 0.5 posts per day (1 post every 2 days) will achieve the most likes on Facebook.

data co ur tes y o f

@danzarrella