By  David  Martin  |    davelikesthis.

com/8evolution
Tuesday, March 20, 2012

FACEBOOK IN 2012

Tuesday, March 20, 2012

FACEBOOK IN 2012
850  million  monthly  active  users

Tuesday, March 20, 2012

FACEBOOK IN 2012
850  million  monthly  active  users 483  million  daily  active  users

Tuesday, March 20, 2012

FACEBOOK IN 2012
850  million  monthly  active  users 483  million  daily  active  users 425  million  monthly  active  users  who’ve  used   Facebook  mobile  products

Tuesday, March 20, 2012

FACEBOOK IN 2012
850  million  monthly  active  users 483  million  daily  active  users 425  million  monthly  active  users  who’ve  used   Facebook  mobile  products Available  in  more  than  70  languages

Tuesday, March 20, 2012

FACEBOOK IN 2012
850  million  monthly  active  users 483  million  daily  active  users 425  million  monthly  active  users  who’ve  used   Facebook  mobile  products Available  in  more  than  70  languages Accounts  for  more  than  95%  of  social  networking   time  on  the  web  
Tuesday, March 20, 2012

THE NEW TIMELINES LAYOUT

Tuesday, March 20, 2012

THE NEW TIMELINES LAYOUT
Introduced  to  Pages  on  Feb.  29th  

Tuesday, March 20, 2012

THE NEW TIMELINES LAYOUT
Introduced  to  Pages  on  Feb.  29th   Grace  period  until  March  31st  

Tuesday, March 20, 2012

THE NEW TIMELINES LAYOUT
Introduced  to  Pages  on  Feb.  29th   Grace  period  until  March  31st   All  pages  switch  to  the  new  Timeline  layout  on   March  31st.

Tuesday, March 20, 2012

THE NEW TIMELINES LAYOUT
Introduced  to  Pages  on  Feb.  29th   Grace  period  until  March  31st   All  pages  switch  to  the  new  Timeline  layout  on   March  31st. Many  new  changes  such  as  no  default  landing  page,   bigger  custom  page  width,  large  cover  image  plus   many  more

Tuesday, March 20, 2012

What's  New  w ith  Timelines?

Tuesday, March 20, 2012

What's  New  w ith  Timelines?
Cover  Image Profile  Picture About  Section App  Display   Highlight  Feed Timeline  Navigation Activity  Feed
Tuesday, March 20, 2012

What's  New  w ith  Timelines?
Cover  Image Profile  Picture About  Section App  Display   Highlight  Feed Timeline  Navigation Activity  Feed
Tuesday, March 20, 2012

Friend  Feed Pin  Posts Milestones Starred  Stories Private  Message Admin  Panel Activity  Log

1.  Cover  Image 2.  Profile  Picture 3.  Timeline 4.  About  Section 5.  Apps 6.  Highlights 7.  Composer 8.  Pinned  Post 9.  Friend  Activity  
Tuesday, March 20, 2012

COVER IMAGE

Tuesday, March 20, 2012

COVER IMAGE RESTRICTIONS

Tuesday, March 20, 2012

COVER IMAGE RESTRICTIONS
851  x  315  pixels  (min.  399  pixels  wide)

Tuesday, March 20, 2012

COVER IMAGE RESTRICTIONS
851  x  315  pixels  (min.  399  pixels  wide) Make  it  stand  out;  represent  your  brand  well

Tuesday, March 20, 2012

COVER IMAGE RESTRICTIONS
851  x  315  pixels  (min.  399  pixels  wide) Make  it  stand  out;  represent  your  brand  well NO  –  Price  or  purchase  info

Tuesday, March 20, 2012

COVER IMAGE RESTRICTIONS
851  x  315  pixels  (min.  399  pixels  wide) Make  it  stand  out;  represent  your  brand  well NO  –  Price  or  purchase  info NO  –  Contact  info  such  as  website,  ph.  no.,  address

Tuesday, March 20, 2012

COVER IMAGE RESTRICTIONS
851  x  315  pixels  (min.  399  pixels  wide) Make  it  stand  out;  represent  your  brand  well NO  –  Price  or  purchase  info NO  –  Contact  info  such  as  website,  ph.  no.,  address NO  –  Like  or  Share  references

Tuesday, March 20, 2012

COVER IMAGE RESTRICTIONS
851  x  315  pixels  (min.  399  pixels  wide) Make  it  stand  out;  represent  your  brand  well NO  –  Price  or  purchase  info NO  –  Contact  info  such  as  website,  ph.  no.,  address NO  –  Like  or  Share  references NO  –  Calls  to  Action  i.e  Click  Like,  Sign  up  Now  

Tuesday, March 20, 2012

GREAT COVER IMAGE EXAMPLES

Tuesday, March 20, 2012

GREAT COVER IMAGE EXAMPLES

Tuesday, March 20, 2012

PROFILE PICTURE

Tuesday, March 20, 2012

PROFILE PICTURE
180  x  180  pixels  –  gets  resized  to  32  x  32  pixels

Tuesday, March 20, 2012

PROFILE PICTURE
180  x  180  pixels  –  gets  resized  to  32  x  32  pixels Follows  you  around  Facebook  and  the  Web

Tuesday, March 20, 2012

PROFILE PICTURE
180  x  180  pixels  –  gets  resized  to  32  x  32  pixels Follows  you  around  Facebook  and  the  Web Should  be  your  logo,  brand,  product  or  spokesperson

Tuesday, March 20, 2012

PROFILE PICTURE
180  x  180  pixels  –  gets  resized  to  32  x  32  pixels Follows  you  around  Facebook  and  the  Web Should  be  your  logo,  brand,  product  or  spokesperson If  your  brand  is  you,  use  a  headshot

Tuesday, March 20, 2012

PROFILE PICTURE
180  x  180  pixels  –  gets  resized  to  32  x  32  pixels Follows  you  around  Facebook  and  the  Web Should  be  your  logo,  brand,  product  or  spokesperson If  your  brand  is  you,  use  a  headshot Can  be  creatively  combined  with  your  Cover  Image

Tuesday, March 20, 2012

COMBINING PROFILE PICTURE & COVER IMAGE

Tuesday, March 20, 2012

ABOUT SECTION

Tuesday, March 20, 2012

ABOUT SECTION
155  characters  long

Tuesday, March 20, 2012

ABOUT SECTION
155  characters  long Good  to  include  URL  (start  with  http://  to  make  it   clickable)

Tuesday, March 20, 2012

ABOUT SECTION
155  characters  long Good  to  include  URL  (start  with  http://  to  make  it   clickable) If  URL  is  too  long,  use  shortening  service  (bit.ly)

Tuesday, March 20, 2012

ABOUT SECTION
155  characters  long Good  to  include  URL  (start  with  http://  to  make  it   clickable) If  URL  is  too  long,  use  shortening  service  (bit.ly) Should  describe  your  company  and  what  you  do

Tuesday, March 20, 2012

ABOUT SECTION
155  characters  long Good  to  include  URL  (start  with  http://  to  make  it   clickable) If  URL  is  too  long,  use  shortening  service  (bit.ly) Should  describe  your  company  and  what  you  do Entire  box  is  automatically   linked  to  your  Info  page

Tuesday, March 20, 2012

APP DISPLAY

Tuesday, March 20, 2012

APP DISPLAY
Only  4   displayed  –users  must  click  the  drop  down  /  more  arrow

Tuesday, March 20, 2012

APP DISPLAY
Only  4   displayed  –users  must  click  the  drop  down  /  more  arrow 1st  one  –  photos,  can’t  be  changed;  others  can  –  make   good  use  of  this  prime  real  estate

Tuesday, March 20, 2012

APP DISPLAY
Only  4   displayed  –users  must  click  the  drop  down  /  more  arrow 1st  one  –  photos,  can’t  be  changed;  others  can  –  make   good  use  of  this  prime  real  estate Thumbnail  is  customizable  –  111  x  74  pixels

Tuesday, March 20, 2012

APP DISPLAY
Only  4   displayed  –users  must  click  the  drop  down  /  more  arrow 1st  one  –  photos,  can’t  be  changed;  others  can  –  make   good  use  of  this  prime  real  estate Thumbnail  is  customizable  –  111  x  74  pixels Choose  thumbnails  that  encourage  the  user  to  click
Tuesday, March 20, 2012

HIGHLIGHT FEED

Tuesday, March 20, 2012

HIGHLIGHT FEED
Allows  users  ability  to  choose  how   they  interact  with  your  page

Tuesday, March 20, 2012

HIGHLIGHT FEED
Allows  users  ability  to  choose  how   they  interact  with  your  page Highlights  –  what  FB  deems  most   important

Tuesday, March 20, 2012

HIGHLIGHT FEED
Allows  users  ability  to  choose  how   they  interact  with  your  page Highlights  –  what  FB  deems  most   important Posts  by  Page  –  only  admins’  posts  shown

Tuesday, March 20, 2012

HIGHLIGHT FEED
Allows  users  ability  to  choose  how   they  interact  with  your  page Highlights  –  what  FB  deems  most   important Posts  by  Page  –  only  admins’  posts  shown Posts  by  Others  –  everyone  except  admins’  posts.   Allows  users  to  see  what  others  are  saying  about  your   brand  
Tuesday, March 20, 2012

TIMELINE NAVIGATION

Tuesday, March 20, 2012

TIMELINE NAVIGATION
Allows  users  to  easily  navigate  your  page  by  date

Tuesday, March 20, 2012

TIMELINE NAVIGATION
Allows  users  to  easily  navigate  your  page  by  date Since  users  can  now  dig  deeper  into  your  page’s history,  make  sure  you  prune  your  page

Tuesday, March 20, 2012

TIMELINE NAVIGATION
Allows  users  to  easily  navigate  your  page  by  date Since  users  can  now  dig  deeper  into  your  page’s history,  make  sure  you  prune  your  page Go  through  each  date  in  your  page’s  past  and   ask,“Does  this  represent  my  company  the  way  I   want  it  to?”  

Tuesday, March 20, 2012

TIMELINE NAVIGATION CONT’D

Tuesday, March 20, 2012

TIMELINE NAVIGATION CONT’D
Statistics  box  appears  at  the  end  of   each  month

Tuesday, March 20, 2012

TIMELINE NAVIGATION CONT’D
Statistics  box  appears  at  the  end  of   each  month Shows  what  /  who  the  page  has   liked,  how  many  likes  the  page  has and  how  many  people  are  “talking about  this”  i.e.  engaging  with  your  page  

Tuesday, March 20, 2012

ACTIVITY FEED

Tuesday, March 20, 2012

ACTIVITY FEED
Activity  Feed  is  the  new  Wall

Tuesday, March 20, 2012

ACTIVITY FEED
Activity  Feed  is  the  new  Wall Facebook’s  Edgerank  algorithm  decides  which  stories   are  to  be  displayed  and  which  are  to  be  hidden.

Tuesday, March 20, 2012

ACTIVITY FEED
Activity  Feed  is  the  new  Wall Facebook’s  Edgerank  algorithm  decides  which  stories   are  to  be  displayed  and  which  are  to  be  hidden. Admins  can  change  /  edit  any  post  with  the  little   pencil  icon  at  the  top  right  of  all  posts.

Tuesday, March 20, 2012

ACTIVITY FEED
Activity  Feed  is  the  new  Wall Facebook’s  Edgerank  algorithm  decides  which  stories   are  to  be  displayed  and  which  are  to  be  hidden. Admins  can  change  /  edit  any  post  with  the  little   pencil  icon  at  the  top  right  of  all  posts. Admins  can  also  disable  posting  for  specific  fans  in   case  someone  starts  spamming  your  page

Tuesday, March 20, 2012

PIN POSTS

Tuesday, March 20, 2012

PIN POSTS
Pinning  posts  keeps  it  at  the  top  of  your  activity  feed   for  7  days

Tuesday, March 20, 2012

PIN POSTS
Pinning  posts  keeps  it  at  the  top  of  your  activity  feed   for  7  days Use  it  for  important  updates,   contests,  announcements  etc

Tuesday, March 20, 2012

PIN POSTS
Pinning  posts  keeps  it  at  the  top  of  your  activity  feed   for  7  days Use  it  for  important  updates,   contests,  announcements  etc Add  links  and  additional  info  in   the  description

Tuesday, March 20, 2012

PIN POSTS
Pinning  posts  keeps  it  at  the  top  of  your  activity  feed   for  7  days Use  it  for  important  updates,   contests,  announcements  etc Add  links  and  additional  info  in   the  description Pin  posts  by  clicking  pencil  icon   at  the  top  right  of  the  post
Tuesday, March 20, 2012

FRIEND FEED

Tuesday, March 20, 2012

FRIEND FEED
Focuses  on  highlighting  the  users’  friends’  interaction   with  the  page.

Tuesday, March 20, 2012

FRIEND FEED
Focuses  on  highlighting  the  users’  friends’  interaction   with  the  page. Shows  interaction  from  your  fans’  friends

Tuesday, March 20, 2012

FRIEND FEED
Focuses  on  highlighting  the  users’  friends’  interaction   with  the  page. Shows  interaction  from  your  fans’  friends Increases  social  proof

Tuesday, March 20, 2012

FRIEND FEED
Focuses  on  highlighting  the  users’  friends’  interaction   with  the  page. Shows  interaction  from  your  fans’  friends Increases  social  proof Feature  can  be  turned  off in  admin  panel

Tuesday, March 20, 2012

MILESTONES

Tuesday, March 20, 2012

MILESTONES
Used  to  highlight  important  dates  &  events  

Tuesday, March 20, 2012

MILESTONES
Used  to  highlight  important  dates  &  events   Admins  set  the  date  of  milestones  which  enter  the   timeline  at  that  date

Tuesday, March 20, 2012

MILESTONES
Used  to  highlight  important  dates  &  events   Admins  set  the  date  of  milestones  which  enter  the   timeline  at  that  date Milestones  hold  more  weight  in  FB’s  algorithm  so   they  will  appear  in  more  fans’  newsfeeds

Tuesday, March 20, 2012

MILESTONES
Used  to  highlight  important  dates  &  events   Admins  set  the  date  of  milestones  which  enter  the   timeline  at  that  date Milestones  hold  more  weight  in  FB’s  algorithm  so   they  will  appear  in  more  fans’  newsfeeds Use  for  new  store  opening,   new  product  launch,  when   you  company  was  founded  etc  
Tuesday, March 20, 2012

STARRED STORIES

Tuesday, March 20, 2012

STARRED STORIES
Similar  to  Milestones  but  not  as  big  of  an  event

Tuesday, March 20, 2012

STARRED STORIES
Similar  to  Milestones  but  not  as  big  of  an  event Any  post  can  be  starred  so  that  it  stands  out

Tuesday, March 20, 2012

STARRED STORIES
Similar  to  Milestones  but  not  as  big  of  an  event Any  post  can  be  starred  so  that  it  stands  out Stretch  to  fill  up  entire  page  (both  sides)

Tuesday, March 20, 2012

STARRED STORIES
Similar  to  Milestones  but  not  as  big  of  an  event Any  post  can  be  starred  so  that  it  stands  out Stretch  to  fill  up  entire  page  (both  sides) Dates  can  be  changed  so  they   appear  where  you  want   them  to  in  your  page’s   timeline

Tuesday, March 20, 2012

PRIVATE MESSAGE

Tuesday, March 20, 2012

PRIVATE MESSAGE
Fans  and  non-­‐fans  can  send  messages  to  pages

Tuesday, March 20, 2012

PRIVATE MESSAGE
Fans  and  non-­‐fans  can  send  messages  to  pages This  feature  can  be  turned  on  or  off

Tuesday, March 20, 2012

PRIVATE MESSAGE
Fans  and  non-­‐fans  can  send  messages  to  pages This  feature  can  be  turned  on  or  off Pages  can  only  respond  –  not  initiate  a  conversation

Tuesday, March 20, 2012

PRIVATE MESSAGE
Fans  and  non-­‐fans  can  send  messages  to  pages This  feature  can  be  turned  on  or  off Pages  can  only  respond  –  not  initiate  a  conversation Pages  can  only  send  2  messages  back  for  every  1   received

Tuesday, March 20, 2012

PRIVATE MESSAGE
Fans  and  non-­‐fans  can  send  messages  to  pages This  feature  can  be  turned  on  or  off Pages  can  only  respond  –  not  initiate  a  conversation Pages  can  only  send  2  messages  back  for  every  1   received Not  to  be  used  to  sell  –  use  it  to  build  trust  and   relationships  with  your  fans

Tuesday, March 20, 2012

ADMIN PANEL

Tuesday, March 20, 2012

ADMIN PANEL
Appears  at  the  top  of  your  page

Tuesday, March 20, 2012

ADMIN PANEL
Appears  at  the  top  of  your  page Can  be  hidden  from  view  

Tuesday, March 20, 2012

ADMIN PANEL
Appears  at  the  top  of  your  page Can  be  hidden  from  view   Allows  for  quick  access  to   stats  such  as  notifications,   likes,  messages  and  Insights

Tuesday, March 20, 2012

ADMIN PANEL
Appears  at  the  top  of  your  page Can  be  hidden  from  view   Allows  for  quick  access  to   stats  such  as  notifications,   likes,  messages  and  Insights Also  where  you  edit  your page  info  and  settings

Tuesday, March 20, 2012

ACTIVITY LOG

Tuesday, March 20, 2012

ACTIVITY LOG
Allows  admins  to  see  page  activity  broken  down  by   category

Tuesday, March 20, 2012

ACTIVITY LOG
Allows  admins  to  see  page  activity  broken  down  by   category Provides  admins  with  easy  access  to  all  parts  of  their   page

Tuesday, March 20, 2012

WRAP UP

Tuesday, March 20, 2012

WRAP UP
Timelines  become  mandatory  as  of  March  31st  2012.    

Tuesday, March 20, 2012

WRAP UP
Timelines  become  mandatory  as  of  March  31st  2012.     Default  landing  pages  /  welcome  tabs  do  NOT  exist   inside  the  new  timelines  layout

Tuesday, March 20, 2012

WRAP UP
Timelines  become  mandatory  as  of  March  31st  2012.     Default  landing  pages  /  welcome  tabs  do  NOT  exist   inside  the  new  timelines  layout All  apps  will  function  as  normal

Tuesday, March 20, 2012

WRAP UP
Timelines  become  mandatory  as  of  March  31st  2012.     Default  landing  pages  /  welcome  tabs  do  NOT  exist   inside  the  new  timelines  layout All  apps  will  function  as  normal Custom  page  sizes  have  increased  to  810  pixels  wide

Tuesday, March 20, 2012

WRAP UP
Timelines  become  mandatory  as  of  March  31st  2012.     Default  landing  pages  /  welcome  tabs  do  NOT  exist   inside  the  new  timelines  layout All  apps  will  function  as  normal Custom  page  sizes  have  increased  to  810  pixels  wide Embrace  the  changes  or  become  obsolete!

Tuesday, March 20, 2012

LEARN MORE ABOUT USING FACEBOOK TO BUILD YOUR LIST

Tuesday, March 20, 2012

LEARN MORE ABOUT USING FACEBOOK TO BUILD YOUR LIST
Visit: http://www.davelikesthis.com/jevolution

Tuesday, March 20, 2012

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