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A PROJECT REPORT ON MANAGEMENT OF ISKCON

SUBMITTED IN PARTIAL FULFILLMENT OF BACHELORS OF MANAGEMENT STUDIES

L.S RAHEJA COLLEGE OF ARTS AND COMMERCE UNIVERSITY OF MUMBAI ACADEMIC YEAR 2010-2011

SUBMITTED BY: RASHMI SOMANI

PROJECT GUIDE: PUNIT D’SOUZA

───────────── Signature of the Student (Name of the student) . The information it comprises of is true and original as per my research and observation.DECLARATION This is to certify that the project report entitled Management of ISKCON is submitted by me in partial fulfillment o f the requirement of Bachelors of Management Studies in the academic year 2011-2012.

.CERTIFICATE This is to certify that I RASHMI P SOMANI. PUNIT D’SOUZA in the academic year 2011-2012 and has submitted the same to the university of mumbai in partial fulfillment of the requirement og the Bachelors of Management Studies course. Ms M. Madlani) ────────────── Signature of the Project Guide (Prof Punit D’souza) ─────────────────── Signature of the External Examiner. has completed the project under the guidance of Prof.B. ─────────────── Signature of the principal (Dr.

I would also like to thank to all those who helped me in making of this project.L. encouragement. a project consultant with ISKCON. Saraf. PUNIT D’SOUZA for her invaluable support. . G.ACKNOWLEDGEMENT I would like to express profound gratitude to my project guide. Her continuous guidance enabled me to complete my work successfully and overcome my doubts in doing this project. I would like to thank Mr. Juhu for guiding me and providing me useful information regarding the management of ISKCON. supervision and useful suggestions throughtout this project work. I am deeply thankful to Brij Hari Dasa for taking some time out from his busy schedule for an interview.

The list of the books and the web sites referred are mention in the bibliography LIMITATIONS Financial figures were not provided. known colloquially as the Hare Krishna Movement. ISKCON IN WORLD – Prabhupada started ISKCON in New York in 1966 and now it has more than 400 centers. 50 schools and 90 restaurants. we also take into account the difference and similarities between managing a spiritual organization and a profit making corporate RESEARCH METHODOLOGY: I have collected all the information by help of the research methodology tools. motivation. etc. Through the case of ISKCON Juhu temple. . i. is a spiritual society. A. including 60 farm communities. BHAKTIVEDANTA – ISKCON was a religious revolution carried out by One man who spread his spiritual vision among the materialistic Westerners by his exemplary leadership qualities like visionary.a worldwide religious movement was started and is now managed from the point of view of a manager. It recommends the chanting of the Holy Names: Hare Krishna Hare Krishna Krishna Krishna Hare Hare/ Hare Rama Hare Rama Rama Rama Hare Hare. many web sites of ISKCON. primary data’s well as the secondary data’s. dedication. resourcefulness.C. INTRODUCTION .e. some aiming for self-sufficiency.The International Society for Krishna Consciousness (ISKCON). The primary data has been collected by “Informal Interview Method” The secondary methods of collection of data’s are relevant books.EXECUTIVE SUMMARY The aim of this report is to analyse how ISKCON .

A spiritual organization’s body is like a corporate but its soul is different.C.Hare Krishna Land (ISKCON Juhu) is set upon four acres of prime land and a stone throw away from Juhu beach. CONCLUSION .The Deities were personally installed by His Divine Grace A. Bombay and Vrndavan being its one of the firsts. life membership. The presiding Deities at the temple are Sri Sri Gaura-Nitai.After all the glory. execution of plans and policies.e tc. the temple president was taken and information gained about the chain of command in the temple. Govinda reastaurant.Despite facing many difficulties ISKCON is widely spread in India with around 40 temples across India. Mayapur. even a big spiritual organization like ISKCON had developed cracks as it veered from the path that the divine guru envisioned. ISKCON IS A CON? . C. inspired the construction of one of India’s most beautiful temple of Lord Krishna in Mumbai. book distribution. GBC body ISKCON IN INDIA . the cost center philosophy.MANAGING ISKCON AT WORLD-LEVEL – Srila Prabhupada commission GBC representative Temple President. founder of ISKCON. . Sri Sri Radha Rasabihari and Sri Sri Sita Rama Laxman Hanuman. ISKCON JUHU . Some of the activities undertaken by ISKCON Juhu are Guest house. A. Bhaktivedanta Swami Prabhupada. Bhaktivedanta Swami Prabhupada. etc. RESEARCH METHODOLOGY – An informal interview of Brij Hari Prasad.

15 .C PRABHUPADA PAGE NO. 1–4 5 .2 The start of the movement in India 6 7 8 9 10 11 ISKCON IN JUHU RESEARCH METHODOLOGY ISKCON IS A CON? CONCLUSION BIBLIOGRAPHY ANNEXURE 26 – 39 40 – 45 46 – 63 64 65 66 – 73 16 – 18 19 – 20 21 – 25 TITLE INTRODUCTION A.2 Excerpts from his Disciples 2.1 The Difficulties it faced in India 5.INDEX Sr No.3 His leadership Qualities 3 4 5 SPREAD OF ISKCON AROUND THE WORLD MANAGEMENT OF ISKCON .1 His Life 2.WORLDWIDE ISKCON IN INDIA 5. 1 2 2.