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. YouTube Marketing is an exciting new strategy we’ve come up with at Digital Marketer to take advantage of the web’s massive shift toward video. It’s also the second largest search site on the web -. In this report. we’ll show you how it’s going to benefit you. you’ve probably watched about a million hilarious cat videos on YouTube.” Not to repeat ourselves. As you can imagine.
Youtube MarketIng 2. YouTube is currently ranked 4th in the world in terms of traffic. In short.
What is YouTube Marketing?
Video is where the web is headed. At Digital Marketer. and other companies serving prime video. they’re predicting that by 2015 at least 90% of all internet traffic will be video. But you know what’s even more important? YouTube enjoys a very special relationship with the world’s undisputed search leader.DIGITAL MARKETER PRESENTS
YouTube Marketing 2.com. More than half of all web traffic after 5PM is ALREADY video traffic -. “Go where the puck is going to be. Netflix. According to Compete. we’re constantly referring to a Wayne Gretzky quote.ahead of both Yahoo and Bing.YouTube. this very special relationship has benefited both parties tremendously. Cisco is scrambling to re-engineer its routers to deal with what they call the “video onslaught. but all of these facts illustrate one thing: Video is where the web is going. Google has owned YouTube since 2006… so it’s pretty safe to assume that they’re pals. Actually.g. In fact.0
If you’re like the rest of us.” e. You may have even created a YouTube channel with a foggy notion that it may one day become very important to your business… Today is that day. There are currently 60 hours of video uploaded to YouTube every minute of every day -.one hour of video content every second. The numbers say it all.
Your videos are the webpages. Simply put. you’ll have an established presence with a top ranked video. Channels vs. because every video points back to your channel page. Every video you have on your channel strengthens the website. Believe us. the rules of good web design apply in YouTube the same
Youtube MarketIng 2. What percentage of clicks do you think it may get then?
1. As a bonus. a tipping point where the momentum will swing and things will all start to speed up. it’s important that you reset the way you look at YouTube channels versus YouTube pages.. Think about it: As others struggle to establish their company on YouTube. Did you know that the top listing in Google’s organic search results gets an average of 46% of the clicks? The second gets around 25%. Your channel is the homepage that anchors your YouTube website. That means all the rest of the results on page one (paid and organic) fight over the remaining 16%.2
Why You Need YouTube Marketing
This isn’t some amazing Nostradamus prediction or anything.” Imagine for a moment that the first listing has a YouTube thumbnail. It will give you a huge leg up on the competition moving forward. the easier it becomes for your site to rank. It’s just that now.0
.it’s a horrible affliction referred to as “ad blindness. the move toward video has reached critical mass. Pages
As you begin to think about YouTube strategically.. The more authoritative your channel/homepage becomes. you’ll also benefit from a massive and almost instantaneous rise in your Google ranking. The third gets 13%. it’s been happening for years now. The paid results only get about 5% of the traffic -. And it goes without saying that a front page Google rank is as good as gold. Here’s a key thing to remember. you need to think of YouTube as a kind of second website. it’s very hard to knock a popular YouTube video out of the number one spot. That’s why it’s so important to learn and test these strategies right now.
This move can often lead to an opt-in or even a sale down the road. it might actually be better if you don’t appear in your YouTube videos. Follow this rule and your ranking and quality score will skyrocket.0
. That would simply dilute your channel’s authority. In other words: There’s no benefit to throwing a ton of unrelated videos on one channel. But
This video became the number one result for the term “political copywriting” in less than 24 hours. Well.
Youtube MarketIng 2. page strategy perfectly. you should create a specific channel for each major topic. To build authority. In fact. you need to keep your videos relevant to the theme of your channel. Video Creation
This is usually the first big challenge that comes up when a first-timer wants to launch a YouTube Channel.
2. “Truth About Six Pack Abs” guru Mike Geary pulls off the channel vs.Your video is a great opportunity to encourage viewers to check out your “real” website. Most people are a bit camera-shy and don’t feel comfortable having their face plastered all over YouTube.
What’s your video’s purpose?
Before you even begin the creation process.3 way they apply elsewhere. Whether your niche is model trains or growing azaleas.
we’ll go into that discussion later in this report.you don’t have to become a YouTube celebrity. here’s the good news -. you have a very important decision to make: What purpose should your video serve? Here’s a list of goals you might want your video to achieve: To build your website’s readership .
and sequencing is the key to making sure your timing is perfect. In addition. and explain what visitors will get once they’ve opted in. it’s really hard to tell if you’re accomplishing anything.
Youtube MarketIng 2. Video Sequence
For those of you familiar with our other trainings. We’re actually shocked to see how few people actually do this! To sell an affiliate product . and then sending those educated leads to their affiliate link. showing viewers exactly what’s inside the packaging. you may have to go considerably longer. If yours is an in-depth training video. While most brands do this almost exclusive. it’s really important that you track all of the leads you get from YouTube -. because it’s not measureable in any way.4 To capture a lead .In these videos.YouTube reviews are another great way to relieve buying anxiety and provide an affiliate link. many affiliates make money by simply training viewers how to use a complicated product. Open box buy .There’s absolutely no reason you shouldn’t present a CALL-TO-ACTION in your video and provide a link that goes directly to an order form. To make a direct sale . the ideal length of your YouTube video is right around 3 minutes. 2.0
. they’ll provide their affiliate link to that product on Amazon or elsewhere. Timing is everything. Simply draw attention to a link listed below your video. you know that we like to stress the importance of sequencing. Still.You can also ask for an opt-in directly in the video. we recommend that you keep it under 10 minutes if at all possible.Here are the three best affiliate marketing strategies we’ve seen on YouTube. While we’re on the subject of timing.
3. Then. 3.This one’s really our least favorite. Training videos . Reviews . 1. To build your website’s brand . affiliates will simply open a product in a YouTube video.Lastly. And an informed lead is worth roughly 10 times the value of an uneducated lead.because they’re educated about your product.
The third step is where you actually deliver whatever information
you promised in your title. It may just be silence with an arrow pointing down to the link you’re
Youtube MarketIng 2.
Here’s the 7-step sequence that we use at Digital Marketer:
Intro and branding . You may say something like.0
maybe a minute or two.In the first step of this sequence.Immediately after your brief intro. did you? Of course not. subscribe to your list.
Tell them what’s in it for them .5 Also. LEAD.Referring back to our old marketing proverb.
Call to action (CTA) . this is the part
where you. “Tell them what you’re going to tell them. Tell them what you tell them. “What Is Facebook Timeline?” this is the part where you’d explain all the key ins and outs of Facebook’s latest overhaul.Offer some advice based on the information you just gave the viewer. leave a little dead time for emphasis. It
may be a recommendation.”
Advise them . you need to explain
2 things: WHY they should watch AND how long the video is going to run (most people don’t like open-ended commitments). tell them what you told them. or buy something. “Today we learned what Facebook Timeline is and how it works. YouTube videos are great places to explain concepts. So if your video is titled. or even a warning.
Give them the value .You didn’t produce this video just because you had some extra
time to kill. you just need to impart some form of helpful advice. don’t forget to include a call-to-action every 3 minutes! There’s an old marketing saying that goes. or BUY… ALL of your videos should have a CTA that asks viewers to become a reader. Then tell them what you’ve told them. It’s amazing to see how many YouTube marketers miss out on this step completely!
Drag at the end .Once you’ve delivered the CTA.
Recap with a conclusion . That’s why you need to memorize this mantra: READ. encouragement.” That’s more or less the format we recommend.g.e. Facebook or Twitter. you’ll want to inform viewers about
who you are and where else they can connect with your brand -.
because Google will immediate suggest other videos inside the player -. And ENGAGEMENT is the key. talking head videos don’t result in as much engagement as
Youtube MarketIng 2. their subconscious will be busy judging your appearance or your accent. visuals can often be distracting. You don’t want the video to simply end. Face it. talking head videos are rampant on YouTube and thus.
Notice the Twitter and Facebook branding information at the top of the white board. While the viewer tries to focus on your message. speech. There are two psychological reasons for this. The best spot for this is at the top of the screen. If you do choose to go with a talking head format.
Screen Capture Videos . If your objective is to build your brand and to become a recognized expert in your field -. your face. Where the talking head video really shines is personal branding.0
.and your link will disappear. where the viewer listens to your voice as they watch what’s happening on your computer monitor. First. mannerisms.talking head videos are an excellent vehicle. Video Types
Talking Head .As
we discussed above.These days. Second. these videos just seem passé and boring. the more distracting variables you can eliminate. and posture become a liability in a video. we strongly suggest that you clearly display your personal branding info (Facebook and Twitter URLs).
4.6 promoting. the easier it is for prospects to focus on your message. some of us aren’t pretty enough for TV. That’s why we recommend cartoon talking heads if you’re going this route. Thus.
One of the best ways to do this is through a screen capture video.
Don’t laugh.Just like sock puppets. Services like GoAnimate are incredibly
Believe it or not. Prezi is the cure for the common slide show presentation. but these videos get tons of views because they’re basically a pattern interrupt. Here’s the really interesting thing. This software makes creating engaging. animated videos a snap. Really. Prezi is an excellent tool.
Sock Puppet Videos . sock puppet videos get tons of clicks.
The presentation format combines screen-capture software with PowerPoint to deliver an extremely focused message. animated videos that look like cartoons are immediately noticeable and disarming.0
. Some of our highest converting videos have consisted of nothing but a voice reading plain black text on a white background. laugh if you want.com . We’ve found that the combination of text and voice-over narration is almost hypnotic.
these actually work… Okay.
Prezi . In a very short time. professional presentation that won’t detract from the core message. you can create a slick.
because it’s super simple and it’s been testing off the charts. you’d probably click on it.
Youtube MarketIng 2.
Presentations . BUT it can be extremely effective. Screen capture software like Camtasia for PC and Screenflow for Mac allow you to make videos using only your computer and a microphone. right? GoAnimate.7 This format is excellent for software demos and how-to videos.This is one of our favorite ways to produce videos at Digital Marketer.When you’re looking to turn up
the graphical “Wow” factor. This format isn’t pretty. asking viewer to click the link below your video.
In short. It allows you to give helpful advice and then present a call to action. This format consists of a PowerPoint (or Keynote) presentation that’s been filmed with screen capture software and then combined with a voice over. If you were searching on YouTube and saw a sock puppet video in the sidebar.
. If you’re feeling really crafty. You can even change your characters’ emotions. If there’s a doodle video posted for a given topic in YouTube.
Paper Cuts (CommonCraft.
Doodle Videos (Sellamations. Doodle videos like this are perhaps the most powerful video format online. but -. It’s actually pretty fun. just create your characters and type in the dialog. The reason behind why this format is so powerful is that. While conspicuously low-tech.com. when we watch someone drawing. Otherwise.This service actually creates
instructional and demo videos using paper cutouts and a dry-erase board. These quick draw videos make for impressive presentations. org) .com)
. it’s usually the most viewed video for that topic. There’s not much that’s left open to interpretation.
Youtube MarketIng 2. That’s why we recommend hiring Sellamations if you want a professional quality video. you can make your own paper cut videos using a program called StopMotionPro.8 easy to use.take it from us -. Once again. it’s the simplicity of the format that makes the video so effective. GoAnimate makes it possible to create videos like this in a matter of minutes. Search for yourself. these videos have proven themselves to be one of the most engaging formats on YouTube.they’re VERY difficult to pull off. a hand drawn presentation with all the shadows and mess-ups can be just as effective.Videos that feature voice-over narration illustrated by an artist’s hand doodling images on a white background (like in those UPS commercials) is the most powerful format we’ve found yet.
Stage one is to produce a video that’s worth watching and not boring or terrible. Conversely. you need
to absolutely zero in on EXACTLY what keyword phrase you’ll be targeting. Next.” Well. Years ago. we get caught up in the anticipation as if we need to see what the sketch is going to look like.
5. And. For example. you’re fighting a losing battle.” Basically. but then bounce off in 3 seconds because it’s a total snore. guess what? This tactic still works in YouTube. retitle your raw video to a filename that uses that keyword phrase. your video’s filename is definitely a ranking factor. you might choose a title like “Political Copywriting Perry Belcher Writes Political Copy. For example. With the Panda update. Title stacking gets you double relevancy in YouTube. you get a powerful SEO
Youtube MarketIng 2. Listing Optimization
Optimizing your listing is really stage two of the process. with slight variations. it’s time to add a title on YouTube. Google is focusing on quality factors like time on page. Then.Before you even begin to upload your video to YouTube. Psychologically. we discovered something pretty funny about Google’s algorithm. oddly enough. This is easily the most important step in optimizing your YouTube listing for SEO. Why is the filename so important? Simply because Google’s algorithm says so. While YouTube doesn’t actually list the filename anywhere publically.mov” or whatever the proper video format is. you can get a dominant edge in the YouTube rankings. marketers used an old SEO strategy called “title stacking.9 we really want to see the final product. if you chose “political copywriting” as your phrase. Here are the best ways to optimize your listing:
Video Title Stacking . if someone lands on your enthralling video and hangs around for a few minutes. We’ve been able to confirm this in our testing. When you combine this keyword double play with the filename trick. it’s the practice of listing your keywords twice in a title. then name your clip “politicalcopywriting.0
. If visitors click on your video.
In the body of the description. it was already ranked 10th. say your keyword term is “forex practice account. including the URLs. That’s because -. For instance. Remember. paste the YouTube video’s actual URL. including the “http://” to make your link clickable. These aggregators automatically post the content to their sites.was an automated content blog with our video embedded. You’ve taken all the guesswork out of tagging your video. only an hour after we posted our “Political Copywriting” video. so this sneaky tactic couldn’t be any easier.” Simply search the term in YouTube and see which videos come up. which Google also checks for to generate a quality score.0
. you’ll want to include a link to your main website somewhere in the first line of your description.that script should be loaded with relevant keywords.10
trifecta. The closer to the front. These tags have already proven themselves to be the ones Google likes best for this topic. Two spots above it -.
Youtube MarketIng 2.
Notice how this title features the primary keyword phrase AND a slight variation. There you go. we often use the same voice-over script that we used to produce the video. Last. Sounds crazy.if it was well written -. you must include the entire URL. Then copy all the tags from the top 3 videos.in 8th place -. doesn’t it? The reason we do this is that YouTube is constantly being scraped by aggregators and automated content sites.
All the tags are public.
First things first. tag ripping is all about finding the most competitive videos for your chosen search term and swiping all of their relevant tags. the easier your link will be to find. At the tail end of you description. after your video has actually posted.
Just like it sounds. you’ll want to go back and edit your description again. For example. It also contains many of the semantically related terms.
. that blog had also posted our description -. Five Minute Video SEO
At this point in the process.
6. and written a description. so include the YouTube URL as well as your website URL.with a big.
Captions and Annotations
YouTube allows you to insert captions and annotations throughout your video by clicking on the plus sign on the right side of your player. Don’t go overboard when it comes to annotations. Shoot for just one or two short annotations per video.
Annotations like this provide yet another great place to insert some keywords.
Youtube MarketIng 2. uploaded it. juicy BACKLINK to our YouTube video. Now it’s time to do some off-page SEO work. These are great places to insert other keyword variations.11
Content aggregators scrape your YouTube listing for links. BUT here’s the really good part: Underneath the video. tagged it. you’ve created an engaging video. or try to overstuff those little blocks with keywords.
which builds relevance. Here’s the KEY to making this strategy work for you… It’s where 99% of marketers make a huge mistake.
Youtube MarketIng 2.12 For this.make sure these postings include a link back to your YouTube video page -.
Advanced Tip: We recommend that you just go ahead and drop $25 bucks on Fiverr’s
SEO experts immediately after uploading your YouTube video. Always look for service providers who have an excellent gig rating and you pretty much can’t go wrong.com is an amazing resource for SEO work. whether it’s Traffic Geyser.it’s phenomenal. The possibilities are practically endless. very important YouTube concept. Other experts on Fiverr will add your video to 500+ social bookmarks for $5.
YouTube is the New Twitter
And finally. all of the descriptions will be similar. HaySpread. Whatever network you choose to distribute your video. you’re going to need to add a new word (at least a new spelling) to your vocabulary: Fiverr. we found an expert on Fiverr that specializes in SEO for YouTube videos.NOT your main homepage. we’d be remiss if we didn’t at least mention this one. or TubeMogul -. This guy literally grabbed our video and uploaded it to all the video sites inside Traffic Geyser for $5. We’re constantly amazed by how many tasks we can delegate to people on Fiverr -.
Here’s why it works.
We strongly recommend taking advantage of the incredibly valuable. modestly priced offers on Fiverr. Second. Specifically.0
Fiverr. YouTube LOVES backlinks from other video sites. It’s how we got our “Political Copywriting” video on the front page of Google in LESS than 24 hours.
and engagement your videos get. That means. It’s an amazingly powerful strategy and it will help you position yourself for growth as the “video onslaught” powers on across the web… BUT the best part -.13 YouTube is no longer just a video search site -. viewers. By utilizing the best practices in this report. the more friends.is how unbelievably fast this strategy can improve your search rankings.the real cherry on top -. Fortunately for us.
YouTube is one of the largest. you can now create engaging videos.0
. So get started today… and you may be on page 1 of Google tomorrow!
Youtube MarketIng 2. the better they will rank.it has aspirations to become a top-tier social networking site as well. and send your videos surging up the search rankings on both YouTube and Google. most visited websites in the world. likes. dominate SEO. This service is notable for being highly effective and for playing by the rules of YouTube’s terms of service. it’s also one of the easiest places to get massive amounts of traffic with minimal effort. If you’re looking to maximize your YouTube channel’s social engagement. we’ve heard nothing but positive feedback about Tube Toolbox.
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Youtube MarketIng 2.