Reebok Channel Structure: Reebok Manufacturer Aurora, Ont.

Warehouse

Specialty Sport Retailers

Online Retailers

Outlets

Independent Retailers

Customers

Market segments served Reebok Caters to two main types of consumers, the Performance Conscious Consumer and the Fashion Conscious Consumer. Their marketing scheme changes from time-to-time depending on the particular demand for the current campaign year. The main groups targeted are as follows: Performance Conscious Consumers (Athletes)1
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Runners Aerobic Dancers Tennis Players Basketball Players Step Exercisers Golfers Comfort and Style Conscious Walkers Children

Fashion Conscious Consumers (Non-Athletes)2

http://www.utdallas.edu/~esteffes/6 http://www.utdallas.edu/~esteffes/6

Split of Functions between firm and Channel Members: Physical Movement of Goods Reebok uses many different currier systems depending on the size and relationship with a particular client. Some of these include UPS, Fed Ex, and Sometimes even Canada Post. The contact we spoke with from Athletes World receives their shipments through UPS.3 However not every retailer we spoke to gets their goods from Canada. Stores such as Champs, Athletes World, and Footlocker have buyers in the United States that choose their product line from a National Shoe Expos and each retail outlet receives shipment due to their demand. Training4 Management trains all staff Staff gets a manual on the merchandise and they get tested on the info that they learn. Staff gets trained on greeting, how to set up a shoe displays, how the shoes should look (appearance, how to tie laces, etc) Staff has to be knowledgeable about their shoes (especially top selling shoes)

Shipping5 Head office calls UPS and places an order of what shoes need to be delivered to what store. UPS picks up the shoes from a factory (warehouse) where Reebok and other running shoes are stored. UPS delivers shoes to Athletes world.

Warehousing

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Lisa Reebok Customer Service Rep (1-800-668-1800), Oct 19th 2004 April Athletes World, Pickering Town Center, Oct 16th 2004 5 April Athletes World, Pickering Town Center, Oct 16th 2004

Reebok handles all of its major warehousing tasks through their main office located in Aurora, Ontario.
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Selling Function to Retailers Reebok sends out catalogs to its retailers in which they can review and make potential orders.7 Retailing Functions The individual retailers handle these functions. Reebok may give some guidance when it comes to a new promotion; however its only a guide to the retailers. Advertising Functions Reebok hires Advertising firms to handle the creative side of advertising.8 Customer Service/Return Policy If you still have the receipt you should return the item to the retail shop where it was purchased. If there is no proof of purchase available you would call the Reebok Consumer Relations Team at 1-800-668-1800 so that they could arrange for the product to be returned for inspection.9 Financing Offered to Retailers Reebok sets up an account with its clients, which includes shipping and handling costs. The clients are then invoiced and billed.10 Consumer Promotions See the Last 12 months of Promotions

In Store Merchandising

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April Athletes World, Pickering Town Center, Oct 16th 2004 Lisa Reebok Customer Service Rep (1-800-668-1800), Oct 19th 2004 8 April Athletes World, Pickering Town Center, Oct 16th 2004 9 http://www.reebok.com/ca_en/about/faq/default.htm#q23 10 Lisa Reebok Customer Service Rep (1-800-668-1800), Oct 19th 2004

Reebok sends out merchandisers to its retail stores to help out with its retail stores in house setup for their big promotions. At other times they send pictures of their set up and the staff will set it up accordingly.
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Reeboks Differences and Similarities to Nike Similarities Both Nike and Reebok use a lot of athletes to endorse their shoes. If customers had a problem with their shoes they can send them back to the manufacturer (if the retailers cannot help them). Both companys websites have general information on the companies. Nike and Reebok are always used as sponsors to support different sporting events. Reebok and Nike both compete for the same target market. Both companies spend large amounts of money investing it in marketing programs, technology research and development. Differences Reebok uses music artists that are currently on billboards top ten list to endorse their products as well as design shoes for them. Hip Hop artists such as Jay-Z, 50 Cents, Eve, Fabolous and Canadian rapper Choclair. Reebok has formed a partnership with the Indy Racing League. Reebok does not sell as many womens training shoes as Nike does.

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April Athletes World, Pickering Town Center, Oct 16th 2004

Reeboks focuses on more diversification where as Nike focuses on product development.

Last 12 Months of Promotions Three new lines introduced and promoted by hip hop artists in both Music Videos and Commercials: Jay-Zs - S.CARTERS 50 Cents G 6, By G-Unit *NEW* Pharrell Williams Ice Cream Footwear JULY 2004 - Reebok and Jay-Z team up with Beyonce, Tyra Banks, Joy Bryant, Fergie, and Queen Latifah to design custom kicks for charity. All of these artists were involved with the fundraiser for charity where consumers could bid for shoes designed by their favorite celebrities with bids starting a $100 US. In addition to receiving the shoe, the winning bidder took home the celebrity's sketch of the designed shoe accompanied with an authentic autograph.12

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http://www.reebok.com/useng/news/REEBOK+AND+JAY-Z+TEAM+UP+WITH+BEYONCE.htm

AUGUST 2004 Pharrell Williams launches a new line of clothing with Reebok called the Billionaires Boys Club13 SEPTEMBER 2004 Reebok launched nationwide Ad campaign to promote the famed Chivas Rayadas Del Guadalajara Soccer Team14

REEBOK HISTORY 1890-1930's J.W. Foster and Spikes of Fire Reebok's United Kingdom-based ancestor company was founded for one of the best reasons possible: athletes wanted to run faster. So, in the 1890s, Joseph William Foster made some of the first known running shoes with spikes in them. By 1895, he was in business making shoes by hand for top runners; and before long his fledgling company, J.W. Foster and Sons, developed an international clientele of distinguished athletes. The family-owned business proudly made the running shoes worn in the 1924 Summer Games by the athletes celebrated in the film "Chariots of Fire." 1950-1980 A Gazelle Named Reebok, A Company on the Move
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http://www.reebok.com/useng/news/WHO+WANTS+TO+BE+A+BILLIONARE.htm http://www.reebok.com/useng/news/chivas.htm

In 1958, two of the founder's grandsons started a companion company that came to be known as Reebok, named for an African gazelle. In 1979, Paul Fireman, a partner in an outdoor sporting goods distributorship, spotted Reebok shoes at an international trade show. He negotiated for the North American distribution license and introduced three running shoes in the U.S. that year. At $60, they were the most expensive running shoes on the market. 1980's By 1981, Reebok's sales exceeded $1.5 million, but a dramatic move was planned for the next year. In 1982, Reebok introduced the first athletic shoe designed especially for women; a shoe for a hot new fitness exercise called aerobic dance. The shoe was called the Freestyle, and with it Reebok anticipated and encouraged three major trends that transformed the athletic footwear industry: the aerobic exercise movement, the influx of women into sports and exercise and the acceptance of well-designed athletic footwear by adults for street and casual wear. Explosive growth followed, which Reebok fueled with new product categories, making Reebok an industry leader. In the midst of surging sales in 1985, Reebok completed its initial public offering (stock symbol is NYSE: RBK). A year later, Reebok made its first strategic acquisition, The Rockport Company. Rockport was a pioneer in using advanced materials and technologies in traditional shoes and the first company to engineer walking comfort in all types of dress and casual shoes. In the late 1980s, Reebok began an aggressive expansion into overseas markets and Reebok products are now available in more than 170 countries and are sold through a network of independent and Reebok-owned distributors. Creating innovative products that generate excitement in the marketplace has been a central corporate strategy ever since Reebok introduced the Freestyle. In the late 1980s, a particularly productive period began with The Pump technology and continues today, with breakthrough concepts and technologies for numerous sports and fitness activities.

REEBOK
White, Ervin and Joseph Pereire. Reebok to Introduce Its Super Bowl Shoes, The Wall Street Journal, 1 February 2002: B3. The Super Bowl is a huge event not only for sport fans, but also for firms. This year the NFL gave a right to 39 companies to produce goods related to the game. One of them is Reebok International, which obtained ten years contract with NFL in 2001. For Reebok, it is great opportunity to build its brand. According to the article, Reebok manufactured a special edition of sneakers related to the Super Bowl, which are sold through the sports retailers such as Foot Locker and Champs Sports since February 1. But, what makes those shoes so distinctive? So, Reebok produced only 2,002 pairs of those shoes, which has logos of the St. Louis Rams and the New England Patriots. Moreover, this is a first time that the Super Bowl was linked to the shoes. Another company mentioned in the article, producing goods for Super Bowl, is Hallmark Cards. The third firm the article refers to is VF, which along with Reebok will produce the locker room T-shirts. 2. Collector shoes- if the number of given good is limited, such as 2002 pairs of Reebok shoes, they are trophies to the

Reebok Limited Type Industry Founded Headquarters Area served Products Parent Website Subsidiary of Adidas[1] Sports equipment Bolton, United Kingdom (1895) Canton, Massachusetts, US Worldwide sportswear, Footwear Adidas reebok.com

Features Light weight. Good for Jogging, Walking and Casual wear. Super sole for excellent grip.
Reebok shoes company offers a wide range of shoes, apparels and accessories and the prices of these stuffs depend upon the design, comfort and material used. Reebok shoes, apparels and other accessories in India are expensive when we compare it with other brands but still are popular and the choice of the elite class of the society. Now a day the shoe price starts from Rs.1000 and goes up to Rs.15000 depending upon the kind of shoes one is looking for. The brand has achieved great recognition amongst youngsters, middle aged and old people because of its comfort, fitting characteristics and style.

HAND BAGS

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