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Submitted to IIBM in the partial fulfillment of the requirement for degree of Master of e-Business Management (Finance)
Name –Raju Goyal
International Institute of e-Business Management
Roll Number –2008/MeBA/07/098
PREFACE The successful completion of this project was a unique experience for me because by visiting many place and interacting various person, I achieved a better knowledge about sales. The experience which I gained by doing this project was essential at this turning point of my career this project is being submitted which content detailed analysis of the research under taken by me. The research provides an opportunity to the student to devote his/her skills knowledge and competencies required during the technical session. The research is on the topic “Angel Broking Demat Account”
It was a great opportunity for me to work with Angel Broking Ltd., pioneers in the field of Finance Industry. I am extremely grateful to all those who have shared their expertise and knowledge with me and without whom the completion of this project would have been virtually impossible. Firstly, I would like to thank our Company Guide Mr. Aditya Parmar, Training Manager who has been a constant source of inspiration for me during the completion of this project. He gave me invaluable inputs during my endeavor to complete this project. I am also extremely grateful to Mr. Aditya Parmar, Training Manager, to have given me this opportunity to work with him and gain valuable insights. I am indebted to all staff of Angel Broking Ltd for their valuable support and cooperation during the entire tenure of this project. Not to forget, all those who have kept my spirits surging and helped delivering my best. I thank my faculty guide Mr./Ms. Harbajan Singh who helped me out at every critical situation that I faced in my project and gave me his valuable advice to solve problems. I want to give my special thanks to all members of IIeBM, for providing me opportunity to work on this project with this great organization. At last I would like to thank all the respondents met in the preparation, who gave their valuable time to provide us required information and their honest support to complete our project in time.
RAJU GOYAL ROLL NO. -2008/MeBA/07/ 098
CERTIFICATE OF COMPLETION This is certify that the Final Project report entitled “Demat Account” submitted Summer training report of the requirement for the degree of MeBA. Project Guide: (_______________________) 4|Page . is a work carried out by RAJU GOYAL. Roll No. – 2008/MeBA/07/098 under my supervision and guidance.
RAJU GOYAL 5|Page . International Institute of e-Business Management. The Procedure in the report is based on the Standards provided in ISO 9001. Aditya Parmar helped me at various points while preparing this report. MR. my Project Guide Respected Mr. is compiled and submitted by me is my original frame work. I have not copied the data from any previous report.DECLARATION To The Director. Phase-1. I hereby declare that the Summer Training Report. which is entitled “Demat Account”. Respected Sir. However. Mohali.
It also includes different skills workshop including the contents. I. The main objective of my project was to “Demat Account”. 6|Page . Each level in organization was considered as separate entity and training procedure for them was also different. It is necessary to help employees in dealing with the changes caused by the changing business environment. The training design included departments. objectives of the skills imparted to the employees. sequence of training and methods of training. month of training. A proper matrix was formed differently for each level highlighting the requirements to be trained. RAJU GOYAL had done my project in ANGEL BROKING LTD. Most important in training process are the ice breakers and games which help the trainees in feeling relaxed and refreshed. and their training needs. which is a leading company in finance industry.EXECUTIVE SUMMARY Training and development is the essential job of human resources department of every organization.
TABLE OF CONTENTS FOR PROJECT REPORT Introduction Company Profile SWOT Analysis Discussion on Training Demat Account of Angel Broking Buying and Selling Need for the study Competitors Objective Research Methodology Data Analysis and Interpretation Observation and Finding Limitation Suggestion Summary and Conclusion Bibliography 7|Page 8 9 18 20 25 34 38 39 43 44 47 57 59 60 61 62 .
Angel Broking ltd – Transacting and investing simplified. prefer to invest in mutual funds. With its unique retail-focused stock trading business model. Angel is also registered as a Depository Participant with CDSL.ANNEXURE (contains questionnaire) 63 Introduction Angel Broking's tryst with excellence in customer relations began in 1987. life & general insurance products or avail money transfer and money changing services. Whether you wish to transact in equity. Simply open a Angel demat account and enjoy the convenience of handling all your key financial transactions through this one window. mutual funds and insurance. 8|Page . about Demat Account. Angel has emerged as one of the most respected Stock-Broking and Wealth Management Companies in India. In my project I explain in brief about the company. The Angel Group is a member of the Bombay Stock Exchange (BSE). Today. Get ready to change the way you transact and invest in financial products and services. about financial planning. FSWA is into FINANCIAL PLANNING which involves selling of financial products like D-mat account. and almost all the things that I have learned so that others can also read and learn from my experience. corporate FD’s. National Stock Exchange (NSE) and the two leading Commodity Exchanges in the country: NCDEX & MCX. equity & commodity derivatives. you can do it all through reliance money. Angel is committed to providing ‘Real Value for Money’ to all its clients.
Angel Broking Limited is one of the leading and professionally managed stock broking firm involved in quality services and research. which are efficiently integrated with the Head Office. which was eventually turned into a corporate membership in the name of Angel Broking Limited. demat account and more. equity research. insurance. Angel Broking Limited is a corporate member of The Stock Exchange. Angel has an in-house. which comprises of highly dedicated and qualified individuals. It offers world-class financial planning and a wide range of wealth management products to mass affluent and affluent customer segments. 1997. The membership of the company with The Stock Exchange Mumbai was originally in the name of Mukesh R. Gandhi. The group is well supported by a professional and qualified research team and efficient operations and back office team. The company in its endeavour to give its client the best has opened up several branches all over Mumbai. Angel Broking Limited is primarily into retail stock broking. state of art research department. incorporated on December. with a customer base of retail investors. a fifteen years veteran in the market.COMPANY PROFILE Angel Broking House Limited COMPANY BACKGROUND Philosophy of the Company Angel broking ltd. Dinesh Thakkar and he is well supported by Mr. investment products. financial planning. already has a presence in India through company Law. Angel believes in reaching out to the customer at the farthest end rather than by reaching out to them. Mukesh Gandhi. Angel Broking limited provides a complete range of financial products and services that include equity broking (internet based online trading as well as offline trading). Angel Broking Limited is managed by Mr. which has been increasing at a compounded growth rate of 9|Page . Mumbai.
efficiency and integrity. Angel has a vision to introduce new and innovative products and services regularly. tie-ups with various agencies and sales agents. • Trading/Investments Strategies • State of the art technology and personalized service. buy-outs of smaller regional outfits and appointment of subbrokers and franchisees. who act as Chanel partners for the company. Angel has empowered its physical presence throughout India through various strategies which it has been adopting efficiently and effectively over a period of time. Moreover Angel has been one among the pioneers to introduce the latest technological innovations and integrate it efficiently within its business. Customer Promise They are passionate about their customers' success and promise to deliver exceptional service with every meeting. like opening up of branches at various places. The company has huge network sub-brokers in Mumbai and other places outside Mumbai. Angel has always strived in the direction of delivering ultimate client satisfaction and developing stronger bonds with its customers and chose partners. VISION: • To provide best value for money to investors through innovative products. Mission: To create long term value by empowering individual investors through superior financial services supported by culture based on highest level of teamwork.100% every year. interaction and dealing. They strive to 10 | P a g e . The company presently has total staff strength of around 150 employees who are spread accordingly across the head office and all the branches. registered with SEBI. Moreover Angel has been tapping and including high networth and self-employed individuals it its vast array of clients.
ANGEL DEALING IN EQUITY LIFE INSURANCE MUTUAL FUND COMMODIT Y Milestones Awarded with 'Broking House with Largest Distribution Network' and 'Best May. They are a financial company with a different attitude. friendly and trustworthy service. 2009 Retail Broking House' at Dun & Bred street Equity Broking Awards 2009 August. straightforward.offer simple. 11 | P a g e Crossed 500000 trading accounts .
2004 April. 2006 business July. 2006 October. Angel’s first investor seminar 2002 March. Angel Broking Ltd. 2004 Initiated Commodities Broking division April. 2003 First published research report November. 2005 Launched the PMS function Crossed 100000 trading accounts ‘Major Volume Driver’ award for 2005 September Launched Online Trading Platform . 2006 March. Angel Capital and Debt Market Ltd. 2002 Developed web-enabled back office software November.2008 November. Created 2500 business associates 2006 October. 2006 ‘Major Volume Driver’ award for 2006 September Launched Mutual Fund and IPO . 1998 Incorporated December. 2007 Crossed 200000 trading accounts December. incorporated 1997 12 | P a g e . ‘Major Volume Driver’ for 2007 2007 March.
He has handled several functions of the group like finance and operations. When it comes to analyzing the market. Mr. Thus India’s first retail-focused stock-broking house was established in 1987. Mr. He ventured into stock trading with an intention to raise capital for his own independent enterprise. Amit Majumdar is a key member of Angel’s strategic decision-making process. However. Research-based & personalized advisory services are Angel’s forte. Amit Majumdar Chief Strategy Officer A chartered Accountant by qualification. His views on the market trend are often quoted in the print and electronic media. Dinesh Thakkar. Under his leadership. more effective and affordable services to retail investors. Thakkar is valued for his understanding of the economy and the stock-market. treasury. Lalit Thakkar is truly a genius. He’s been a part of the senior management team since the Angel Group’s inception. Dinesh Thakkar Founder Chairman & Managing Director The Angel Group of Companies was brought to life by Mr. investment banking. to name a few. Lalit Thakkar Director – Research Mr. His hands-on experience and fundamental knowledge of the market can predict the market trend early.Angel Broking House Board of Director Mr. He has rich experience in finance. Mr. Mr. and Mr. consultancy and advisory services. He has been with the group since August 2004. Angel became the first broking house to embrace new technology for faster. Lalit Thakkar is the motivating force behind Angel’s highly acclaimed Research team. he recognised the opportunity offered by the stock market to serve individual investors. Mr. His technical and fundamental outlook has provided impetus to Angel’s market research team. Lalit Thakkar has undoubtedly been the brain behind it. 13 | P a g e . The print and electronic media often seek his views on the market trend as well as investment strategies.
Mr. which comprises Business Development. His career horizon spans Motilal Oswal Securities. Rajiv Phadke is a strategic thinker with expertise in the field of corporate planning. Mr. HRD and quality management. A Chartered Accountant by qualification. Mr. Vinay Agrawal leads the Equity Broking business at Angel. Rajiv Phadke Executive Director – HR & Corp. His area of focus is Business Development. Nagarjuna Securities and Tata Exports Ltd. Risk Management and Operations. Operations. He is also a well-known speaker in the HR and business development circuit and his views are featured on various electronic media as well. and since then he’s quickly climbed up the corporate ladder. He has been associated with HDFC Bank Ltd. in the past. Holding a major in Finance. Majumdar has led many successful initiatives for the group. Mr. Majumdar has been associated with Rabo India Finance. Vinay Agrawal Executive Director – Equity Broking Mr. Nikhil Daxini Executive Director . Nikhil Daxini has been instrumental in introducing the concept of professional marketing of broking services at Angel. financial services. brand-building. Mr. Product Development and Ebroking initiative. Ambit Corporate Finance and Ernst & Young. Mr. He is actively involved in exploring new ways to adopt technology for business enhancement. Rajiv Phadke has actively contributed to the Group’s growth over the last four years. Phadke has successfully led SBUs and financial companies from concept to commissioning. Mr.Mr. 14 | P a g e . With over 32 years of experience. communications Mr. Before joining the Angel Group. Mr. Times Guaranty Financials. Agrawal began his career with the Angel Group as Finance and Operations Consultant. Daxini has immense experience in the marketing of financial products and services.Sales and Marketing With an MBA in finance. Mr. international marketing.
S. Hitungshu Debnath Executive Director . Ernst and Young. Mr. He is also a known speaker at public seminars and conferences organized by CII. He started his career with ANZ Grind lays Bank and he was also associated with Standard Chartered Bank in India as Director Transactional Banking. Indian School of Business and IIT. Mudit Kulshreshtha heads the advance analytics and strategic business intelligence division at Angel. Mudit Kulshreshtha has more than 12 years experience in the field of strategy and business consulting. Syam brings with him over 18 years of experience in the field of Transaction Banking. He has advised several big clients in the U. Debnath has over 18 years of industry experience. IPOs. He has been associated with Times Guaranty Financial Ltd. It includes the distribution of Insurance. in the past. Mudit Kulshreshtha Executive Intelligence & Analytics Director - Business Mr. and U. Treasury Banking. Hitungshu Debnath leads the Distribution and Wealth Management business at the Angel Group. He has been associated with reputed consulting firms like Deloitte Consulting India. Mr. Mr. Mr. mutual funds.Mr. personal loans and other wealth management products. NASSCOM.. Arthur Andersen and WNS Global. Fortress Financial Services Ltd. Consumer Banking and CBS. Santanu Syam Executive Director . Wholesale Banking.Operations Mr.. Alliance Capital Asset Management and HDFC Asset Management Ltd. 15 | P a g e .K. With a Bachelor’s degree in Engineering and PhD in Economics.Distribution & Wealth Management A marketing professional and a British Chevening scholar from the London School of Economics. Mr.
Naveen Mathur Associate Commodities Business 16 | P a g e Director – . Shah has over 18 years of industry experience. He has been involved in various aspects of Business Operations in his previous assignments. He has also attended Banking & Technology seminars organized by SCB Singapore. Ms. Pinky Kothari is responsible for development and expansion of the Angel Group’s business in Southern India. Mr. Pinky Kothari Associate Director . Ketan Shah is involved in the designing of Angel’s IT policies and Strategies. Mr.Mr. And Mr. BSE India & Euro Finance. Kothari has vast experience in business development in the financial services industry. Syam followed up his Engineering degree with an MBA. She started her career at Angel as Business Development Executive. Shah leads all IT-related activities from planning and budgeting to implementation and maintenance. Ketan Shah Associate Director . She was then appointed the head of Surat Branch and the South Gujarat region. Mr. A qualified Company Secretary and an MBA in Finance. Mr.Sales And Marketing Ms. before assuming the role of Associate Director. Ms.Information Technology IT is a strategic function at Angel.
Mr.A CFA of 1997. Lack of loyal clientage Developing product. treasury operations. Opportunity:• • • • Untapped Market Increased spending power Changing Mindset of Customers Unpredictable Sensex Threat:• • • Reach Stiff competition from existing players in the market Better products 17 | P a g e . and research activities in Futures and Options markets in his past assignments. Mathur holds a Post Graduation degree in Financial Management and Business Finance. He has been involved in several management activities. He brings with him over 14 years of experience in the financial markets He had been associated with Religare Commodities. Karvy Consultants and with BLB Ltd in the past. Mr. Mathur is a regular speaker on all the prominent financial news channels. SWOT ANALYSIS:Strength:• • • • Co-operative and Experienced Branch Managers Good Database Reliance Brand Low pricing Weakness:• • • • Inexperienced Staff Low awareness due to lack of advertisement. corporate and strategic planning.
Hence. Access to Research Reports Company provides the clients with access to the expert opinion of economists and analysts. with a profile of sales trainee. both for the company as well as for the customer. Transparency and Confidentiality Companies clients receive regular portfolio statements from relationship managers via email. This profile offers me to understand the need of customer and provide them the best deal possible with maximization of the profit. Hence it partners all its clients in realizing their long-term vision. Professional Advice Company offers expert advice on equity and debt portfolios with an objective to provide consistent long-term return while taking calculated market risks. 5. Long-term Relationship Company believes that long-term vision is the only means to steady wealth creation. OFFERS 1. 3. serving long-term objectives in the best way. 2. and not concentrate on just one individual product. 4. Companies approach helps clients build a proper mix of products. 18 | P a g e . However to achieve this one also needs to take advantage of short-term market opportunities while not losing sight of long-term objectives.WHAT DOES ANGEL BROKING LTD. Personalized Service Company believes in providing personalized service and individual attention to each client to ensure that we understand their goals and help them achieve it. DISCUSSION ON TRAINING Student’s work profile(role and responsibilities) I worked there with ANGEL BROKING LTD.
After I became known to the market and procedure I started attending calls alone only. Cold calling is one of the trusted ways of getting to the customers without meeting them. In the initial phase I was accompanied by more experienced staff. for cold calling the quality and accent remains a very important criterion. It took me one one day to crack Hi-tech Gears. I often got success and generated many leads through it but it also landed me in awkward position where the customer were in different mood and made us hear words for which a marketer should be always prepared to hear. Corporate calls always remained more difficult to crack with respect to retail sector.The most important aspect for the role of trainee is trust. The corporate were the most difficult and most temping to get the business from. 19 | P a g e . after getting the product knowledge in the first week at the branch I was also allotted distributor to work with. this activity give me mixed result. So far fulfillment of the targets one needs to: • Capitalize on the old and loyal clientage which can be building slowly by advising people in the best possible way. At ANGEL BROKING LTD. Generation of leads Since I was new in the field so I had to start from scratch and generate new leads to sustain in the market. Although the rate of conversion remained very less. • Generating new leads through various activities.
• • Time consuming Less success rate 2. Ability to project a telephone personality (Enthusiasm. we need to have: • • • • Good Communication Skills (Voice quality is clear and articulate) Persistent and able to bounce back from rejection Good organizational skills. friendliness) 20 | P a g e . Cold Calling • • Voice and accent plays a major role. Corporate • • Time consuming Contacts with higher authorities play a major role Description of live experience I was supposed to use the database provided by the company to make cold calls or by directly meeting people to get new leads.After the third week my performance also improved and I was able to get close to the targets. The right time to call a customer cannot be decided. as the customer may in a different mood at the time of calling. This helped me to implement cross selling to get better results. though it looked difficult to achieve in the beginning. LIMITATIONS: 1. To get awareness of the every product I attended diversified calls. While making cold calls.
If they agree to it then either we send across the agents to close the deal or close it themselves. Whether they want to go for investment purpose or insurance or both. I analyze their needs. Using a good database is very essential. 21 | P a g e . While talking to customers. There's hardly a sales executive who is not aware of the 80/20 rule”.• Flexibility: can adapt to different types of clients and new situations. Suggest them the plan that best suits them. “Eighty percent of our business comes from 20 percent of our customers" is a frequent statement at any sales convention.
Problems faced while selling products: • • Customer dissatisfied with the services. People fear that Angel Broking Being a Private company and a new entrant may
be able to sustain or not. • • • • Past experience, word of mouth. Misguidance by agents. People do not want insurance products. Lack of knowledge and less awareness about demat account.
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People risk appetite is very low, so they are afraid of mutual fund as well.
“Success is a journey, not a
ANGEL DEMAT ACCOUNTS
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Overview of Demat Account
Demat account allows you to buy, sell and transact shares without the endless paperwork and delays. It is also safe, secure and convenient. In India, a demat account, the abbreviation for dematerialized account, is a type of banking account which dematerializes paper-based physical stock shares. The dematerialized account is used to avoid holding physical shares: the shares are bought and sold through a stock broker. This account is popular in India. The Securities and Exchange Board of India (SEBI) mandates a demat account for share trading above 500 shares. As of April 2006, it became mandatory that any person holding a demat account should possess a Permanent Account Number (PAN), and the deadline for submission of PAN details to the depository lapsed on January 2007.
Is a demat account a must?
Now a day, practically all trades have to be settled in dematerialized form. Although the market regulator, the Securities and Exchange Board of India (SEBI), has allowed trades of up to 500 shares to be settled in physical form, nobody wants physical shares any more. So a demat account is a must for trading and investing.
The demat account reduces brokerage charges, makes pledging/hypothecation of shares easier, enables quick ownership of securities on settlement resulting in increased liquidity, avoids confusion in the ownership title of securities, and provides easy receipt of public issue allotments. It also helps you avoid bad deliveries caused by signature mismatch, postal delays and loss of certificates in transit. Further, it eliminates risks associated with forgery, counterfeiting and loss due to fire, theft or mutilation. Demat account holders can also avoid stamp duty (as against 0.5 per cent payable on physical shares), avoid filling up of transfer deeds, and obtain quick receipt of such benefits as stock splits and bonuses.
Steps involved in opening a demat account
First an investor has to approach a DP and fill up an account opening form. The account opening form must be supported by copies of any one of the approved
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i. under his signature.e. and custody charges vide circular dated January 28. 2005 advised that with effect from January 09. The DP will open the account in the system and give an account number. no charges shall be levied by a depository on DP and consequently. SEBI has rationalized the cost structure for dematerialization by removing account opening charges. Further. Further. production of PAN card in original at the time of opening of account has been made mandatory effective from April 01. DP should provide the investor with a copy of the agreement and schedule of charges for their future reference. 2006. 3. which details rights and duties of investor and DP. 2005. 25 | P a g e . 2. In case the BO Account at transferor DP is a joint account. by a DP on a Beneficiary Owner (BO) when a BO transfers all the securities lying in his account to another branch of the same DP or to another DP of the same depository or another depository. provided the BO Account/s at transferee DP and at transferor DP are one and the same. 2006. You can give a onetime standing instruction to your DP to receive all the credits coming to your depository account automatically. the BO Account at transferee DP should also be a joint account in the same sequence of ownership. All applicants should carry original documents for verification by an authorized official of the depository participant. No minimum balance is required to be maintained in a depository account. Rights 1. You can open more than one depository account in the same name with single DP/ multiple DPs. identical in all respects. transaction charges for credit of securities. Besides.documents to serve as proof of identity (POI) and proof of address (POA) as specified by SEBI. The DP may revise the charges by giving 30 days notice in advance. SEBI has vide circular dated November 09. which is also called BO ID (Beneficiary Owner Identification number). the investor has to sign an agreement with DP in a depository prescribed standard format.
Your DP would give you pre-printed instruction slips for depository services viz. Here is a broad list (you won’t need all of them though): • PAN card • A canceled check. should be quoted in all your future correspondence with DP/NSDL / Issuing Company/their registrar & transfer (R&T) agent. Give your DP the duly filled account opening form with introduction documents as may be required. dematerialization. The agreement will contain the fee structure of your DP.) Once your depository account is opened. 26 | P a g e . Your DP would give you a list of deadlines for giving instructions for various depository activities viz. In fact. The DPs also ask for a DPclient agreement to be executed on non-judicial stamp paper. along with your DP Id no. Both these nos. 3. (Account no. 2. If not... purchase etc. delivery instruction for trades. 4. banks usually offer additional incentives to customers who open a demat account with them. your photographs (with co-applicants) and proof of identity/residence/date of birth have to be submitted. DP would give you Client Id no.. Your DP would give you a copy of this signed agreement for your record. 6. Fill account opening form (available with your DP). Forms a unique combination. etc.. Required Documents The extent of documentation required to open a demat Account may vary according to your relationship with the institution. This Client Id no. 5. a savings account holder has an edge over the non-account holder. transfer for effecting sale.Procedure 1. If you plan to open a demat account with a bank. Along with the application form.Preserve these carefully. check with the DP. Sign agreement with DP (agreement will state rights & obligations of both parties).
check with the DP. Procedure 1. along with your DP Id no. delivery instruction for trades.etc.) once your depository account is opened. 5. 6. You will have to submit a passport size photograph on which you sign across.. purchase.. Your DP would give you a list of deadlines for giving instructions for various depository activities viz. etc. transfer for effecting sale. Sign agreement with DP (agreement will state rights & obligations of both parties). they will need the originals for verification. The agreement will contain the fee structure of your DP. 27 | P a g e .. 2. DP would give you Client Id no. 3. should be quoted in all your future correspondence with DP/NSDL / Issuing Company/their registrar & transfer (R&T) agent.• Voter’s ID • Passport • Ration card • Driver’s license • Photo credit card • Employee ID card • Bank attestation • IT returns • Electricity/ Landline phone bill While they only ask for photocopies of the documents. forms a unique combination. Your DP would give you pre-printed instruction slips for depository services viz. Both these nos. dematerialization. (Account no. If not.. Your DP would give you a copy of this signed agreement for your record. Fill account opening form (available with your DP).Preserve these carefully. Give your DP the duly filled account opening form with introduction documents as may be required. 4. This Client Id no.
Get ready to change the way you transact and invest in financial products and services. IPO’s offshore investments or prefer to invest in mutual funds. 750/. • Its offers single – Through Angel’s associates. money transfer. we invite you to pay a flat fee of just Rs. 28 | P a g e . amongst others. you can transact in equity. This number works as a dynamics password to keep your account extra safe. equity & commodity derivatives.and transact through Angel.Angel Demat Account Service s Angel Broking – Transacting and investing simplified. Benefits of having an Angel account. money changing and credit cards. • It’s cost effective You pay comparatively lower transaction fees. offshore investments mutual funds. Whether you wish to transact in equity. • Its Safe your account is safeguarded with a unique security number that changes every 32 seconds. you can do it all through Angel. As an Introductory offer. general insurance. IPO’s life insurance. Simply open a Angel account and enjoy the convenience of handling all your key financial transactions through this one window. equity and commodities derivatives. life & general insurance products or avail money transfer and money changing services. • Its convenient You can access Angel’s services through •The internet •Transaction kiosks •The phone (call & transact) •Our all – India network of associates on an assisted trade.
• Reduction in transaction cost. thefts etc.added services at www. • Holding investments in equity and debt instruments in a single account. • No odd lot problem. delays. Benefit For Investors 29 | P a g e . retirement. • Transmission of securities is done by DP eliminating Correspondence with companies. • Reduction in paperwork involved in transfer of securities. • Nomination facility. you get • Reliable research. • Elimination of risks associated with physical certificates such as bad delivery. even one share can be sold. • Immediate transfer of securities. tax. etc. • Automatic credit into demat account of shares.angelbroking. • No stamp duty on transfer of securities.com.It provide you value. fake securities. including views of external experts with an enviable track record • Live news updates from Reuters and Dow Jones • CEO’s / expert views on the economy and financial markets • Tools that help you plan your investments. • Change in address recorded with DP gets registered with all companies in which investor holds securities electronically eliminating the need to correspond with each of them separately. in the personal finance section • Risk Analyzer for analysis of your risk profile • Asset allocators to build an appropriate investment portfolio • Innovative use of technology for facilitating The benefits:Benefits of Demat Account • A safe and convenient way to hold securities.. arising out of bonus/split/consolidation/merger etc.
thefts. Open depository account with the same holding pattern as there on existing physical securities. other conveniences. • It eliminates delays. . registration of power of attorney. You may choose your DP based on your evaluation of their reputation. paperwork and signing of multiple transfer forms is done away with. Although. charges. fake certificates. • Each share is a market lot for the purpose of transactions . Eg. Therefore. • Change of name. • It is a safe and convenient way to hold securities compared to holding securities in physical form. physical settlement is virtually not taking place for the apprehension of bad delivery on • account of mismatch of signatures. service standards. trades up to 500 shares can be settled in physical form. one account in name of X as first holder & Y as second 30 | P a g e . etc. etc. deletion of deceased's name. forgery of signatures. etc. 2. Any number of securities can be transferred/delivered with one delivery order.: If 100 securities of company ABC & 200 securities of company PQR are registered in the name of X as first holder & Y as second holder. address. Points To Remember 1. It facilitates taking advances against securities on low margin/low interest. • No stamp duty is levied on transfer of securities held in Demat form. interceptions and subsequent misuse of certificates. • Instantaneous transfer of securities enhances liquidity.so no odd lot problem. You will need to open separate accounts for every different combination of holding pattern.can be affected across companies by one single instruction to the DP.Demat account has become a necessity for all categories of investors for the following reasons/ benefits: • SEBI has made it compulsory for trades in almost all scrip’s to be settled in Demat mode..
Only securities admitted by NSDL can be dematerialized. 14. 13. provided the signature(s) of 31 | P a g e . 9. 11. the depository account should be opened in the name of the minor and the guardian’s name should be mentioned. Only securities registered in the name of the account holder can be dematerialized. For selling the securities of the minor. 3. you will need to open two accounts. Whereas. Account opening procedure should typically take 2-5 days.Demat requests with name(s) not matching exactly with the name(s) appearing on the certificates merely on account of initials not being spelt out fully or put after or prior to the surname. 8.Dematerialization would be done only when the issuer / their R&T Agent is satisfied of genuineness of securities & ownership status 12. 10. The list is available with your DP. if 100 securities of company ABC are registered in the name of X as first holder & Y as second holder & 200 securities of company PQR are registered in the name of Y as first holder & X as second holder.holder is sufficient. 7. In case of holdings of a HUF. Thus it may take you a month from the date you hand over shares. 6. In case of any difficulties. to receive demat credit. All the joint holders should sign the DRF. The guardian will sign as signatory on behalf of the minor.The pattern of holding in the DRF should match the pattern of holding on the share certificate & the pattern in which account is opened. the account should be opened in the name of the partner(s). a court order should be obtained. the account should be opened in the name of the Karta. 5. In case of a minor. 4.Dematerialization is normally completed within 15 days after the share certificates have reached the issuer/their R&T Agent. In case of holdings of a partnership firm. contact your DP. would be processed. one in the name of X as first holder & Y as second holder and the second in the name of Y as first holder and X as second holder.
contact your DP and if he cannot resolve the problem you may contact NSDL. 32 | P a g e . If the signature in the DRF does not match with the signature available with the issuer/ their R & T agent. etc.the client(s) on the DRF tallies with the specimen signature(s) available with the issuer/ their R & T agent.) to prove that the certificate belongs to the person who forwarded the DRF. the issuer/ their R & T agent may at the time of demat confirmation. 15. 16.In case there is any problem in processing the DRF. ask for additional documentation (like bank attestation/ notarization.
Rights 33 | P a g e .Buying and Selling of Dematerialization INTRODUCTION The procedure for buying and selling dematerialized securities is similar to the procedure for buying and selling physical securities. Such instruction should reach the DP’s office at least 24 hours before the pay-in as otherwise DP will accept the instruction only at the investor’s risk. In case of sale:The investor will give delivery instruction to DP to debit his account and credit the broker’s account. The difference lies in the process of delivery (in case of sale) and receipt (in case of purchase) of securities. However one can give standing instruction for credit in to ones accounts that will obviate the need of giving Receipt Instruction every time. In case of purchase:• The broker will receive the securities in his account on the payout day • The broker will give instruction to its DP to debit his account and credit investor’s account • Investor will give ‘Receipt Instruction to DP for receiving credit by filling appropriate form.
Make sure you tell your broker you want only demat shares.In this segment delivery obligation can be met by delivering dematerialized or physical securities at the option of the seller. two segments would be available to trade in dematerialized securities : ○ Unified (erstwhile physical) segment . 2. NSE. After your broker executes the trade. Over a period. 2000. LSE. CSE. BGSE.In this segment delivery obligation can be met by delivering dematerialized securities only. However. your DP will help to deliver shares to your broker (in case you sell) on the basis of valid instruction given by you to your DP and receive shares from your broker (in case you buy) on basis of valid instruction given by your broker to his DP. this list would cover all actively traded securities. At present. Dematerialized securities can be traded on those stock exchanges connected to NSDL. 34 | P a g e . This list presently covers 160 securities. for a select list of securities prescribed by SEBI. DSE. Physical securities cannot be delivered in the exclusive demat segment. securities cannot be delivered in physical form in the unified segment. MSE. ○ Exclusive demat segment . At these stock exchanges. Buy dematerialized securities 1. OTCEI. This list has been expanded to cover a total of 200 securities with effect from January 17.1. ISE & ASE are connected to NSDL. BSE. You purchase securities in any of the stock exchanges connected to NSDL through a broker of your choice and make payment to your broker. Procedure Trading in dematerialized securities is done through your broker just like trading in physical securities. of stock exchanges connected to NSDL.
Sell dematerialized securities 1. your broker gives instruction to his DP for delivery to clearing corporation/clearing house of the relevant stock exchange. You sell your dematerialized securities in any of the stock exchanges linked to NSDL through a broker of your choice. 3. 5. your account with your DP is credited. 3. so that your brokers clearing account is credited at the time arranged with him. If the instructions match. one working day prior to the pay-in date or before the deadline prescribed by your DP.2. Broker arranges payment to clearing corporation/ clearing house of the stock exchange. Broker gives instructions to his DP to debit his clearing account and credit your depository account. 2. 4. He can immediately transfer these securities to your depository account.e. On the pay-in day. You give instruction to your DP for debit of your depository account and credit of your brokers clearing member account at least 24 hours i. 35 | P a g e . If you have given standing instruction to receive credits. The broker receives payment from the clearing corporation / clearing house. provided your account is already active. no separate instruction for receiving credit will be required. Broker receives credit in his clearing account with his DP on the pay-out day. You give instruction to your DP for receiving credit in your depository account. 4. 6.
Points To Remember 1. one working day prior to the pay-in date or before the deadline prescribed by DP. In case your broker does not give a delivery instruction. In case of any problem in execution of trade. contact the DP and if he fails to resolve the same you may contact NSDL. If your depository account is not credited. contact your broker and if he fails to resolve the problem you may contact the stock exchange. the DP is liable to compensate you for the loss incurred. 2. When you buy securities through the stock exchange. you have to give a delivery instruction to your DP to transfer the securities to your brokers clearing account. Securities are not directly credited to your account by the clearing corporation/ clearing house of the stock exchange. When you sell securities. In case the DP fails to resolve your problem. in spite of your broker giving valid instruction to his DP. on receipt of instruction from clearing corporation/ clearing house of the stock exchange. Your depository account is credited only when your broker gives a delivery instruction to his DP. You receive payment from the broker for the sale in the same manner you would receive payment for a sale in the physical mode. your brokers clearing account is credited to the extent of the securities purchased. contact him or concerned stock exchange or SEBI.e. In case the DP defaults in executing your instruction. 36 | P a g e . 3. They are not automatically debited from your account by NSDL or by the clearing corporation/ clearing house of the stock exchange.5. provided your instruction was in order and has been submitted to the DP at least 24 hours i. Trading continues to be through brokers. you can contact NSDL.
NEED OF THE STUDY The need of the study arises because of the reason that a trainee must understand the company. after understanding and collecting information about the organization and its competitors. 37 | P a g e . its products and services offered. its achievements and tasks. a trainee will be able to work well for the organization. which helps me a lot at my working days. From the study I have learned very much. So that. products and services and also to collect information about its competitors. about the company as well as the strategy of the customers.
Features & Benefits As opposed to the earlier form of dealing in physical certificates with delays in transaction. Electronic credit in public issue. 38 | P a g e . HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments. HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL). without the hassle of handling physical documents that get mutilated or lost in transit. holding and trading in Demat form has the following benefits: Settlement of Securities traded on the exchanges as well as off market transactions. over a period of time.COMPETITORS HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts. Pledging of Securities. Shorter settlements thereby enhancing liquidity.
No stamp duty on transfer of securities held in demat form.com Secured & easy transaction processing HDFC Bank Ltd provides convenient facility called 'SPEED-e' (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (https://speede.Auto Credit of Rights / Bonus / Public Issues / Dividend credit through ECS. feedback & complaints . You are requested go through the guidelines of the depositories before taking any further action. Signature.nsdl. In case you need any more information or have any queries . can be effected across companies held in demat form by a single instruction to the Depository Participant (DP). For detailed guidelines. Also HDFC Bank 39 | P a g e . Auto Credit of Public Issue refunds to the bank account. No concept of Market Lots. HDFC Bank will not be responsible for any misunderstanding / act based on the above. transmission etc.com). Change of address. you are requested to approach your nearest HDFC Bank branch. Holding / Transaction details through Internet / email. registration of power of attorney. you may please mail us at dphelp@hdfcbank. The 'IDEAS' facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis. SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant. Dividend Mandate. Disclaimer: Whatever have been stated above are in the good interest of the Investor / Demat Applicants / holders to provide a brief picture about the depository system.
Spot Trading. it also provides facility to invest in IPOs. Share Trading Account Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE.com website is the primary trading platform for this trading account. Trading is available in BSE and NSE ICICI Direct offers 3 different online trading platforms to its customers Type of Account 1. They also provide installable application terminal based application for high volume trader.might ask for additional information / documentation than what has been stated above to process your application / instruction. Mutual Funds and Bonds. Along with stock trading and trading in derivatives in BSE and NSE.com) is stock trading company of ICICI Bank. Margin PLUS Trading. ICICIDirect. Buy Today Sell Tomorrow and Call and Trade on phone. ICICI DIRECT ICICI Direct (or ICICIDirect. 40 | P a g e . Margin Trading. This account allows Cash Trading.
com brokerage varies on volume of trade and inclusive of demat transaction charges. 0. It ranges from 0. Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode. It allows investor to use online and offline stock trading. service taxes and courier charges for contract notes.4% to 0. ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund.425% for squared off trades and 0.1% to 0. Brokerage and fees Account opening fees : Rs 750/. This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds.15% for margin trades.2. 2. 41 | P a g e . Systematic Investment plans.Wise Investment Account 1. Online Mutual funds investment allows investor to invest on- line in around 19 Mutual Fund companies.85% on delivery based trades. Redemption and switch between different schemes. Active Trader account gives more personalized investment options to the investors. It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI.2% to 0. Active Trader also provides commodity trading.(One time nonrefundable) Brokerage: ICICIDirect.
Getting access to ICICIDirect. OBJECTIVE • To find the market potential and market penetration of angel broking product offerings in Panchkula. India infoline. Unicon.com website during market session can be frustrating. 42 | P a g e . • To expand the market penetration of Angel broking ltd.g. • To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms e. Religare.Disadvantages of ICICI Direct 1. Share khan.kit. Zirkpur. and local area nearby them. India bulls. Alan.
RESEARCH METHODOLOGY INTRODUCTION Research Methodology refers to search of knowledge .one can also define research methodology as a scientific and systematic search for required information on a specific topic. The word research methodology comes from the word “advance learner ‘s dictionary meaning of research as a careful investigation or inquiry especially through research for new facts in my branch of knowledge for example some author have define research methodology as systematized effort to gain new knowledge. 43 | P a g e . • To increase the product awareness of Angel broking as single window shop for investment solutions.• To provide pricing strategy of competitors to fight cut throat competition.
SAMPLE SIZE: Considering the constraints it was decided to conduct the study based on sample size of 100 people in specific age groups. Primary data collection: In dealing with real life problem it is often found that data at hand are inadequate. METHODS OF DATA COLLECTION In the project work Primary data secondary data (both) sources of data has been used . Primary data can be collected either through experiment or through survey. time and other resources at the disposal of the researcher. 1. 44 | P a g e . it becomes necessary to collect data that is appropriate. and hence. There are several ways of collecting the appropriate data which differ considerably in context of money costs.TYPES OF RESEARCH ANALYTICAL RESEARCH:It has to used facts or information already available and analyze these to make a critical evaluation of material.
books. Secondary sources of data: In the secondary sources of data is used. RESEARCH DESIGN For the proper analysis of data simple quantitative technique such as percentage were used. Through Tele-Calling:Information was also taken through telephone calls. journals) TOOLS OF ANALYSIS In the project work quantitative technique & percentage method are has been used.The data collection for this study was done in the following manner: Through personal interviews:A rigid procedure was followed and we were seeking answers to many preconceived questions through personal interviews. (Internet . 2. Through questionnaire:Information to find out the investment potential and goal was found out through questionnaires. mazazine . It help in marketing more accurate generalization 45 | P a g e .
So. In which of these Financial Instruments do you invest into? Financial Instrument Mutual Fund Bond Online trading Derivative Percentage of respondent 75% 16% 7% 2% Result of Preference of Investment Interpretation: This shows that although the mutual funds market is on the rise yet. income and educational background was used for the classification purpose .Demographic factor like age.The data which was collected from a sample of population was assumed to be representing entire population was interested . with 46 | P a g e . DATA ANALYSIS AND INTERPRETATION Q1. the most favored investment continues to be in the Share Market.From the data available .
47 | P a g e .a more transparent system. the awareness towards online share trading has increased by leaps and bounds. This awareness is expected to increase further with the increase in Internet education. investment in the Stock Market can definitely be increased. Are you aware of online Share trading? Aware of online share trading Percentage of respondent Yes No 72% 28% Result of awareness of online trading Interpretation: With the increase in cyber education. Q2.
This brand image should be further leveraged by the company to increase its market share over its competitors. Q4.Q3. Heard about Angel Broking? Awareness of Angel Broking Yes No Percentage of respondent 48% 52% Interpretation: This pie-chart shows that reliance money has a reasonable amount of Brand awareness in terms of a premier Retail stock broking company. Do you know about the facilities provided by Angel Broking? Awareness of Angel Broking Services Yes No Percentage of respondent 36% 64% 48 | P a g e .
the company should concentrate more towards promotional tools and increase its focus on product awareness rather than brand awareness.Interpretation: Although there is sufficiently high brand equity among the target audience yet. Q.5 Which bank is easily available everywhere? Company Name Angel ICICI HDFC Percentage of respondent 15 20 15 Interpretation:30% have respondent of Angel Broking Ltd. 30% have respondent of HDFC. that.6 Which banking Demat account offered you a large no. Q . 40% have respondent of ICICI. it is to be noted that the customers are not aware of the facilities provided by the company meaning thereby. of services? 49 | P a g e .
20% have respondent of HDFC.Company Name Angel Broking HDFC ICICI Percentage of respondent 22 10 18 INTERPRETATION: 44% have respondent of Angel Broking Ltd. 36% have respondent of ICICI. Q.7 Which bank provide you a better email facility? Company Name Angel Broking HDFC ICICI Percentage of respondent 15 13 22 INTERPRETATION: 50 | P a g e .
.26% have respondent of HDFC. 34% have respondent of ICICI. Q. 30% have respondent of Angel Broking Ltd. 44% have respondent of ICICI.8 Which company provide a less BROKARAGE rate ? Company Name Angel Broking HDFC ICICI Percentage of respondent 22 11 17 INTERPRTETATION: 44% have respondent of Angel broking ltd.. Q. 9 Which company provide you a large number of product and services? Company Name Angel Broking HDFC ICICI Percentage of respondent 22 10 18 51 | P a g e . 22% have respondent of HDFC.
36% have respondent of ICICI. 20% have respondent of HDFC.INTERPRETATION:Ltd. 44% have respondent of Angel Broking Represent a pie chart OBSERVATION 52 | P a g e ..
5. 6. 1. response and mindset towards the product and services the company offers. 7. 4. 36% have respondent of ICICI. 44% have respondent of ICICI.. Better email facility provided by bank 30% have respondent of Angel Broking Ltd. 16% in Bonds. Awareness of Angel Broking 48% consumers are know about Angel Broking and 52% consumers are not know about Angel Broking. 53 | P a g e . 7% in online trading and 2% in Derivatives. 40% have respondent of ICICI. 20% have respondent of HDFC.To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior. 3. Availability of Bank 30% have respondent of Angel Broking Ltd. Awareness on Online Share Trading 72% consumers are aware of online share trading and 28% consumers are not aware of online share trading. Which banking Demat account offered you a large no. 2. 30% have respondent of HDFC. Preference of Investment: Consumers want to invest 75% in Mutual funds.. of services? 4% have respondent of Angel Broking Ltd. Awareness about facilities provided by Angel Broking: 36% consumers are aware about the facilities provided by Angel Broking and 64% consumers are not know about the facilities provided by Angel Broking. 26% have respondent of HDFC.
36% have respondent of ICICI. 54 | P a g e . 34% have respondent of ICICI. 9.Provide a less BROKARAGE rate 44% have respondent of Angel Broking Ltd. 8. 22% have respondent of HDFC. of Products and services 44% have respondent of Angel Broking Ltd... Provide a large no. 20% have respondent of HDFC. LIMITATION • The time constraint was one of the major problems.
• The lack of information sources for the analysis part. SUGGESTION 55 | P a g e . • Geographical locations. • Extreme variability in MARKET.• The study is limited to the different schemes available under the Demat account selected.
They should provide should offers and facilities to their customers to increase their attractiveness about demat. Although the business generation becomes easier with time as we serve more people who then get added 56 | P a g e .1. They should focus on print and electronic media advertisements to make more people aware about them. And also change the Market strategy. They should provide proper guidance to their customers about demat. SUMMARY AND CONCLUSION SUMMARY OF LEARNINGS EXPERIENCE • To get initial success in this field is very difficult. 3. 4. 2. For opening an account they require lots of signatures in a kit. which should be reduced. is good in market but according to customer satisfaction the company has to provide the better service. The Brand image of Angel Broking Ltd. 5.
is still growing industry in India Angel Broking Ltd. • • Also the corporate remains a very important segment which gets business in Customer remains in the pivotal position. It provide a security with the use of special type of key . bulk but retail cannot be ignored which makes your business ticking. Thus time and service are two most factors to get in this field. account have less brokerage rate .up in the loyal clientage. have good return of investment. A good brand is always welcomed over here people are aware of quality so they go for ready to spend bucks of money. Angel Broking Ltd. CONCLUSION Angel Demat Account is better than other Demat account. BIBLIOGRAPHY Websites: 57 | P a g e . At last all conclusion be concluded by that Angel Broking Ltd.
com www.com www.angelbroking.www.com www. FINANCIAL INSTITUTIONS AND MARKETS 2.google.icicidirect.com www.INVESTMENT MANAGEMENT 58 | P a g e .demataccount.hdfc.com Reference books: 1.
59 | P a g e .ANNEXURE MARKET RESEARCH QUESTIONNAIRE PLEASE TICK MARK THE APPROPRIATE CHOICES DEMOGRAPHIC NAME: …………………………………………………………………………………….
00.000 d. Male b. 4.001-12..00. Gender a. Female Your annual income? a.001-15.00. Are you aware of online Share trading? 60 | P a g e . In which of these Financial Instruments do you invest into? Shares Derivatives Mutual Funds Bonds Q2. 12.00.001-8.000 QUESTIONNAIRE Q1. 8.00.000 c. Types of business: ………………………………………………………………………………….Address …………………………………………………………………………………… Phone no: …………………………………………………………………………………. 0-4..00.00.000 b.
Which bank is easily available everywhere? Angel broking HDFC ICICI Q7. Which banking Demat account offered you a large no. With which company do you have your DEMAT account? Angel Broking ICICI Direct HDFC Others (please specify) Q6.Yes No Q3. Do you know about the facilities provided by Angel Broking? Yes No Q5. of services? Angel broking 61 | P a g e . Heard about Angel Broking? Yes No Q4.
Which bank provides you a better email facility? Angel broking HDFC ICICI Q9. HDFC ICICI Q8. Which companies provide a less BROKARAGE rate? Angel broking HDFC ICICI Q10. Which company provide you a large number of product and services? Angel broking HDFC ICICI 62 | P a g e .
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