A PROJECT REPORT ON INTERNATIONAL MARKETING

INTRODUCTION The popularity of snack foods is growing fast day-by-day and potato and banana wafers have emerged as a potential snack food. A number organized as well as unorganized groups are already there catering to the needs of tea stalls, restaurants, railway stations, tourist places etc. Still there is a huge demand to be met for these products in interior and remote places in different parts of the country. In USA potato wafers are very famous. People of USA eat wafers as their breakfasts. Still there is a great opportunity to fulfill the demand of potato wafers consumers. Different flavors of potato wafers are available in the market to attract the customers.

2 HISTORY OF POTATO CHIPS Where Was the Potato Chip Invented? . So it is certain that restaurants all over the country were serving fried potatoes but only at the Moon Lake Lodge in Saratoga Springs. As American people are very much health conscious. The "History of the French Fry" [http://www. We will be exporting our product to USA. Gradually we will be introducing new flavors of potato chips. 1.It is important to keep in mind that the idea of frying potatoes was a normal part of American cooking by the middle 1850s when the potato chip first appears. NY.1 INTODUCTION TO THE COMPANY: Our company is a potato chips manufacturer. CULTURAL ANALYSIS: 1.select-ware. They were also eaten with a fork at that time.html ] credits Thomas Jefferson with bringing the idea from France in the "late 1700s. they must have been sliced across the narrow axis of the potato and fried. Initially we will be launching few flavors of potato chips.com/fries/docs/history. did a chef slice them thin enough that they became something different.1. . Our product’s name would be CRUNCHY potato wafers and the punch line would be TASTE IT OR NOT?. The other details of the product are given in the preliminary marketing plan. our potato chips would contain less oil and salt." From the descriptions of what George Crum did with the sliced potatoes.

was a recipe for fried potatoes that required them to be cut very thin.T. 24. . One completely undocumented source I found on the web boldly states it was Aug. In 1854 in Soyer's Shilling Cookery. the a possibility of independent invention arises. 1997) 1853 is the year.When you consider how simple the idea of a potato chip is. however. Neither did another light history of famous watering places (Barrett 1941). a history of the community (Brandon 1901) made no mention of the invention. but no one else seems to be so certain.The summer of 1853 is clearly the approximate time period. but you will occasionally see the dates a little mixed up of 1835. This is not uncommon with items of popular culture like the potato chip and does not mean that it did not happen in 1853 in Saratoga Springs. 24) While it appears that Saratoga Springs is the place of origin. When Was It Invented? . There is good evidence that something very much like a potato chip was common enough in England to be included in a cookbook. fried in about two inches of fat and manipulated with a skimmer to keep them from sticking together (in Walton 1992. 1853 (D.

Virginia became the first British settlement in 1607. was a cook at Moon's Lake House on Saratoga Lake and later purchased his own restaurant on the lake. The first colonies attracted immigrants looking to get rich quick and return home. 1. part black. Other times only his Indian heritage is mentioned (Snack Food Association 1987. For many brief tellings that is all you find out about the man. England and France. Crow in Montana.Who Invented Potato Chips . but they were soon followed by migrants whose primary goal was to colonize. Colorado and Utah. He is occasionally mentioned in histories of significant African-American figures but not as often in collections dealing with native Americans. their descendants include the Pueblo People in what is now New Mexico. the French moved in on Maine in 1602 and Jamestown. Florida in 1565. "Crum was part Indian. and in his own way a rather colorful figure in this area" (Gribb 1975).000 years these pioneering settlers were essentially left alone to develop distinct and dynamic cultures. e. a former guide in the Adirondacks. The Spanish founded the first permanent European settlement in St Augustine.g. some 500 years before a disoriented Columbus accidentally discovered 'Indians' in Hispaniola (now the Dominican Republic) in 1492. There appears little doubt that he actually existed.3 HISTORY OF USA: The first Paleo-Indian inhabitants walked into North America across what is now the Bering Strait from Asia. much of the Americas had been poked and prodded by a parade of explorers from Spain. By the mid-1550s.All the writers agree that the inventor was a cook named George Crum. The Norwegian explorer Leif Eriksson was the first European to reach North America. Hopi in Arizona. Cherokee in North Carolina and Mohawks and Iroquois in New York state. Portugal. For the next 20. The first Africans arrived as 'indentured laborers' with the Brits a year prior to English Puritan pilgrims escaping religious . But other sources mention his racial background. Barrett 1941). Apache in Texas. Navajo in Arizona. In the modern US.

Massachusetts in 1620 and signed the famous Mayflower Compact . The British were victorious but were left with a nasty war debt. and the war with Mexico (1846-48) secured most of the southwest. and the Civil War. freed the slaves and .persecution. many attracted by the 1849 gold rush in California. In the 19th century. Tensions were on the rise when abolitionist Abraham Lincoln was elected president in 1860. Virginia in 1781. and treaties not worth the paper they were written on led to Native Americans being herded into reservations. began the following year. Napoleon flogged the entire Great Plains for a pittance. The South ceded from the Union. British attempts to assert authority in its 13 North American colonies led to the French and Indian War (1757-1763). who ceremoniously dumped caffeinated cargo overboard during the Boston Tea Party. deprived of both their livelihoods and their spiritual connection to their land. by far the bloodiest war in America's history. America's mantra was 'Manifest Destiny. Besieged British general Cornwallis surrendered to American commander George Washington five years later at Yorktown. The systematic annihilation of the buffalo hunted by the Plains Indians. The rallying cry 'no taxation without representation' united the colonies.' A combination of land purchases. The pilgrims founded a colony at Plymouth Rock. and Spain chipped in with Florida in 1819. 19th-century immigration drastically altered the cultural landscape as settlers of predominantly British stock were joined by Central Europeans and Chinese. including California. The Battle of the Alamo during the 1835 Texan Revolution paved the way for Texan independence from Mexico. encroachment on their lands. The North prevailed in 1865. The South remained firmly committed to an agrarian life heavily reliant on African-American slave labor. In 1803. diplomacy and outright wars of conquest had by 1850 roughly given the US its present shape. which they tried to recoup by imposing new taxes.a declaration of self-government that would later be echoed in the Declaration of Independence and the US Constitution.

DC and the passage of the landmark 1964 Civil Rights Act and 1965 Voting Rights Act. America's trouncing of the Spaniards in 1898 marked the USA's ascendancy as a superpower and woke the country out of its isolationist slumber. The Civil Rights movement gained momentum in 1955 with a bus boycott in Montgomery. The end of WWII segued into the Cold War . . thanks largely to the Civil Rights movement. Politicians like Senator Joe McCarthy took advantage of the climate to fan the flames of anticommunism. Vietnam War protests and the discovery of sex. however. The 1960s was a decade of profound social change. sending over a million troops to help sort out the pesky Germans. Africa and Southeast Asia. but ushered in the nuclear age. drugs and rock 'n' roll. The 1929 stock market crash signaled the start of the Great Depression and eventually heralded Roosevelt's New Deal. Alabama.introduced adult male suffrage. As a non-violent mass protest movement. The movement peaked in 1963 with MLK's 'I have a dream speech' in Washington.a period of great domestic prosperity and a surface uniformity belied by paranoia and betrayal. died with his assassination. it aimed at breaking down segregation and regaining the vote for disfranchised Southern blacks. the US played a major role in defeating the Axis powers. Lincoln's vision for reconstruction. After the Japanese dropped in uninvited on Pearl Harbor in 1941. but finally capitulated in 1917. Atomic bombs dropped on Hiroshima and Nagasaki in 1945 not only ended the war with Japan. Post-war celebrations were cut short by Prohibition in 1920. The US still did its best not to get its feet dirty in WWI's trenches. while the USSR and USA stockpiled nuclear weapons and fought wars by proxy in Korea. Tensions between the two countries reached their peak in 1962 during the Cuban Missile Crisis.

committed thousands of troops to peacekeeping operations in Bosnia in 1995. and the American troops mired in Vietnam took off the rest. secured the majority of . 'Tune in. symbolized by the election and popular two-term presidency of actor Ronald Reagan. Nicaragua. and the Gulf War in 1992 gave George Bush the opportunity to lead a coalition supposedly representing a New World Order into battle against Iraq. drugs. drop out' was the mantra of a generation who protested heavily (and not disinterestedly) against the war in Vietnam. In a bid to kick start its then-ailing economy. The Democratic candidate. Al Gore. gun ownership. The US then concentrated on bullying its poor neighbors in Central America and the Caribbean. The collapse of the Soviet Bloc's 'Evil Empire' in 1991 left the US as the world's sole superpower. hosted the Olympic games in 1996 and enjoyed.took a little gloss off the party. invaded Haiti in its role of upholder of democracy in 1994. turn on.Meanwhile.John and Robert Kennedy. meddling in the affairs of El Salvador. balancing the budget. Malcolm X and Martin Luther King . America's youth were rejecting the conformity of the previous decade. Self-image took such a battering at the hands of Iranian Ayatollah Khomeni that a conservative backlash. Panama and Grenada. over the past few years. sought to put some backbone in the country. the USA signed the NAFTA free trade agreement with Canada and Mexico in 1993. bringing American patriotism to a new low. The 1970s and 80s were a period of technological advancement and declining industrialism. In 1974 Richard Nixon became the first US president to resign from office due to his involvement in the cover-up of the Watergate burglaries. The 2000 presidential election made history by being the most highly-contested race in the nation's history. the fruits of a bull market on Wall Street. growing their hair long and smoking lots of dope. gay rights. such as health reform. Assassinations of prominent political leaders . racial tension. Domestic matters. the tenacious Whitewater scandal and the Monica Lewinsky 'Fornigate' affair tended to overshadow international concerns during the Clinton administration. NASA's moon landing in 1969 did little to restore national pride.

4. slightly larger than China. the base boundary is 29 km Coastline: 19.418 sq km land: 9. Mexico 3. a ruling by the Florida Supreme Court in favor of partial recounts. Bush was declared the winner.495 sq km note: includes only the 50 states and District of Columbia Area comparative: about half the size of Russia. semiarid in the great plains west of the Mississippi River. Bush.924 km Maritime claims: territorial sea: 12 nm contiguous zone: 24 nm exclusive economic zone: 200 nm continental shelf: not specified Climate: mostly temperate. who was ahead of Gore in that state by only 500 votes. arctic in Alaska.631.893 km (including 2. 97 00 W Map references: North America Area: total: 9.141 km note: US Naval Base at Guantanamo Bay. about half the size of South America (or slightly larger than Brazil). 1. but tropical in Hawaii and Florida. bordering both the North Atlantic Ocean and the North Pacific Ocean.1 Geographical setting: Location: North America. Cuba is leased by the US and is part of Cuba.the popular vote but lost the election when all of Florida's electoral college votes went to George W. After five tumultuous weeks.923 sq km water: 469. between Canada and Mexico Geographic coordinates: 38 00 N. Demands for recounts.477 km with Alaska).4 BRIEF COUNTRY PROFILE 1. and a handful of lawsuits generated by both parties were brought to a halt when the United States Supreme Court split along party lines and ruled that all recounts should not continue.161. .034 km border countries: Canada 8. about three-tenths the size of Africa. almost two and a half times the size of the European Union Land boundaries: total: 12.

but not ratified: Air Pollution-Persistent Organic Pollutants. petroleum. Hazardous Wastes Geography . copper. hurricanes along the Atlantic and Gulf of Mexico coasts.22% other: 80. and earthquake activity around Pacific Basin. mud slides in California. Climate Change.194 m Natural resources: coal. low winter temperatures in the northwest are ameliorated occasionally in January and February by warm chinook winds from the eastern slopes of the Rocky Mountains Terrain: vast central plain. molybdenum. tornadoes in the midwest and southeast.note: world's third-largest country by size (after Russia and Canada) and by population (after China and India). phosphates. flooding. iron. Antarcticagreements: Environmental Protocol. desertification Environment international party to: Air Pollution. Antarctic Seals. McKinley is highest point in North America and Death Valley the lowest point on the continent . Antarctic-Marine Living Resources. Ozone Layer Protection. Tropical Timber 94.65% (2001) Irrigated land: 214. timber Land use: arable land: 19. Desertification. natural gas. tungsten. rugged. Endangered Species. water pollution from runoff of pesticides and fertilizers. Ship Pollution. Tropical Timber 83. mercury. Marine Dumping. gold. Wetlands. bauxite. potash. nickel.000 sq km (1998 est. the US is the largest single emitter of carbon dioxide from the burning of fossil fuels. uranium. Antarctic Treaty. zinc. silver. Air Pollution-Nitrogen Oxides. Climate Change-Kyoto Protocol. hills and low mountains in east. a major impediment to development Environment current issues: air pollution resulting in acid rain in both the US and Canada.and arid in the Great Basin of the southwest. Biodiversity. Whaling signed.13% permanent crops: 0. volcanoes. forest fires in the west. limited natural fresh water resources in much of the western part of the country require careful management. permafrost in northern Alaska. Mt. Environmental Modification.) Natural hazards: tsunamis. Air Pollution-Volatile Organic Compounds. volcanic topography in Hawaii Elevation extremes: lowest point: Death Valley -86 m highest point: Mount McKinley 6. mountains in west. lead. rugged mountains and broad river valleys in Alaska. Marine Life Conservation.

Alabama. Rhode Island. judicial review of legislative acts. New Jersey.1.2 Government (Political System) Country name: conventional long form: United States of America conventional short form: United States abbreviation: US or USA Government type: Constitution-based federal republic. Palmyra Atoll. Michigan. accepts compulsory ICJ jurisdiction with reservations Suffrage: 18 years of age. 4 July (1776) Constitution: 17 September 1787. Louisiana. Johnston Atoll. Northern Mariana Islands. Kingman Reef. Vermont. universal Executive branch: chief of state: President George W. Missouri. Puerto Rico. Washington. Virgin Islands. Maine. South Carolina. BUSH (since 20 January 2001). New Hampshire. Midway Islands. Nevada. Palau concluded a Compact of Free Association with the US (effective 1 October 1994) Independence: 4 July 1776 (from Great Britain) National holiday: Independence Day. Idaho. Maryland. New York.the president is both the chief of state and head of . Wake Island note: from 18 July 1947 until 1 October 1994. Ohio. of which all but one (Louisiana's) is based on English common law. effective 4 March 1789 Legal system: federal court system based on English common law. Wisconsin. Iowa. each state has its own unique legal system. Alaska. California. Kansas. Wyoming Dependent areas: American Samoa. Pennsylvania. Delaware. Colorado. Guam. Georgia. Tennessee. South Dakota. Arizona. Texas. Howland Island. note . Florida. Utah. Oregon. West Virginia. Minnesota. Nebraska. Oklahoma. Mississippi. Arkansas. District of Columbia*.4. North Dakota. Baker Island. strong democratic tradition Capital: Washington. Navassa Island. Kentucky. the Federated States of Micronesia signed a Compact of Free Association with the US (effective 3 November 1986). the Republic of the Marshall Islands signed a Compact of Free Association with the US (effective 21 October 1986). Jarvis Island. New Mexico. the US administered the Trust Territory of the Pacific Islands. it entered into a political relationship with all four political units: the Northern Mariana Islands is a commonwealth in political union with the US (effective 3 November 1986). Massachusetts. Hawaii. Virginia. North Carolina. Connecticut. DC Administrative divisions: 50 states and 1 district*. Montana. Indiana. Illinois.

Green Party [leader NA]. John KERRY (Democratic Party) 48. . UNMOVIC.Republican Party 231. ILO.9%. IFC.1%. MIGA.government head of government: President George W. ICC. UNRWA. House of Representatives . UNMIL. CERN (observer). NATO. Libertarian Party [Steve DAMERELL].0% Legislative branch: bicameral Congress consists of the Senate (100 seats. EBRD.last held 2 November 2004 (next to be held November 2006).Republican Party 55. seats by party . OECD. president and vice president serve four-year terms. one-third are renewed every two years.George W. BIS. UPU. NAFTA. IOC.NA%. IFRCS. SPC.last held 2 November 2004 (next to be held November 2006) election results: Senate . UNESCO. AsDB. ICFTU. UNCTAD. NEA. BUSH (Republican Party) 50.8. Paris Club. election last held 2 November 2004 (next to be held November 2008) election results: George W. ARF. note .the president is both the chief of state and head of government cabinet: Cabinet appointed by the president with Senate approval elections: president and vice president elected on the same ticket by a college of representatives who are elected directly from each state. ISO. OPCW. UNMEE. Interpol. IDA. independent 1. percent of popular vote . other 1.NA%. IHO. IMO. UNHCR. United States District Courts. United States Courts of Appeal. ITU. BUSH reelected president. Democratic Party 200.percent of vote by party .percent of vote by party . UNTSO. IMF. OSCE. PCA. ICAO. BUSH (since 20 January 2001). OAS. NAM (guest). House of Representatives . ICRM. UN. NSG. CBSS (observer). CE (observer). UNOMIG. State and County Courts Political parties and leaders: Democratic Party [Howard DEAN]. UN Security Council. APEC. ANZUS. IADB. UNITAR. MINUSTAH. undecided 4 Judicial branch: Supreme Court (its nine justices are appointed for life on condition of good behavior by the president with confirmation by the Senate). IAEA. two members are elected from each state by popular vote to serve six-year terms) and the House of Representatives (435 seats. IEA. ASEAN (dialogue partner). G-5. EAPC. Democratic Party 44. FAO. Republican Party [Ken MEHLMAN] Political pressure groups and NA leaders: International organization AfDB. G-7. PIF (partner). IFAD. members are directly elected by popular vote to serve two-year terms) elections: Senate . seats by party . G-10. IOM. participation: Australia Group. CP. G. IBRD.

) Age structure: 0-14 years: 20. including Chile. and Puerto Rico 2.095.725/female 29. WIPO. WTO.6% (male 31.703. Liberia. there is a blue rectangle in the upper hoist-side corner bearing 50 small.324. WHO. the 50 stars represent the 50 states. ECONOMIC ANALYSIS: 2.1 POPULATION: Population: 295.134 (July 2005 est. five-pointed stars arranged in nine offset horizontal rows of six stars (top and bottom) alternating with rows of five stars. known as Old Glory. white.126) . Malaysia. the design and colors have been the basis for a number of other flags. the 13 stripes represent the 13 original colonies.734. ZC Flag description: 13 equal horizontal stripes of red (top and bottom) alternating with white. WCO.WCL.997) 15-64 years: 67% (male 98.914. WMO.382/female 99.

397. Asian.) Total fertility rate: 2.) .) Population growth rate: 0.000 population (2005 est.228) (2005 est.4% (male 15.) Net migration rate: 3. Jewish 1%.6% (2003 est.9%.) HIV/AIDS .25 deaths/1.97 male(s)/female (2005 est.000 live births (2005 est. etc.08 children born/woman (2005 est. Roman Catholic 24%.) Sex ratio: at birth: 1.000 population (2005 est.72 male(s)/female total population: 0.000 live births female: 5.) Birth rate: 14.8 deaths/1.5 deaths/1.05 male(s)/female under 15 years: 1.31 migrant(s)/1.89 years female: 80. black.67 years (2005 est.000 (2003 est.) Death rate: 8.) HIV/AIDS: HIV/AIDS .14 births/1.676/female 21. or Puerto Rican origin) living in the US who may be of any race or ethnic group (white.) Median age: total: 36.) Infant mortality rate: total: 6.) note: a separate listing for Hispanic is not included because the US Census Bureau considers Hispanic to mean a person of Latin American descent (including persons of Cuban.) Religions: Protestant 52%.17 deaths/1. Asian 4.71 years male: 74. Mormon 2%. other 10%.05 male(s)/female 15-64 years: 1 male(s)/female 65 years and over: 0.) HIV/AIDS .298.adult prevalence rate: 0. Amerindian and Alaska native 1%.92% (2005 est.94 years female: 37.2%. none 10% (2002 est.people living with 950.7%.) Nationality: noun: American(s) adjective: American Ethnic groups: white 81. Muslim 1%. Mexican.000 (2003 est.6 years (2005 est.deaths: 14.27 years male: 34.65 years and over: 12.2% (2003 est.000 population (2005 est.000 live births male: 7. black 12. native Hawaiian and other Pacific islander 0.) Life expectancy at birth: total population: 77.

but had a small impact on overall GDP growth for the year. other Indo-European 3. and the federal and state governments buy needed goods and services predominantly in the private marketplace.7%. and the subsequent occupation of Iraq. GDP (purchasing power parity): $12. practically all the gains in household income have gone to the top 20% of households. rapidly rising medical and pension costs of an aging population. their advantage has narrowed since the end of World War II. required major shifts in national resources to the military.8%. The response to the terrorist attacks of 11 September 2001 showed the remarkable resilience of the economy. US firms are at or near the forefront in technological advances. and other benefits. At the same time. and to develop new products. Asian and Pacific island 2. aerospace. and military equipment. sizable trade and budget deficits.7%.800.) GDP (official . The war in March/April 2003 between a US-led coalition and Iraq. Hurricane Katrina caused extensive damage in the Gulf Coast region.1%. The onrush of technology largely explains the gradual development of a "two-tier labor market" in which those at the bottom lack the education and the professional/technical skills of those at the top and. especially in computers and in medical. US business firms enjoy considerably greater flexibility than their counterparts in Western Europe and Japan in decisions to expand capital plant. and stagnation of family income in the lower economic groups. The economy suffered from a sharp increase in energy prices in mid2005. they face higher barriers to entry in their rivals' home markets than the barriers to entry of foreign firms in US markets. Spanish 10. private individuals and business firms make most of the decisions.7% (2000 census) Literacy: definition: age 15 and over can read and write total population: 97% male: 97% female: 97% (1999 est.) 2. to lay off surplus workers. with a per capita GDP of $41. Since 1975. more and more.Languages: English 82. but by late in the year those prices dropped back to earlier levels.37 trillion (2005 est. fail to get comparable pay raises. health insurance coverage. Long-term problems include inadequate investment in economic infrastructure. The rise in GDP in 2004 and 2005 was undergirded by substantial gains in labor productivity. In this marketoriented economy. other 0.2 ECONOMIC STATISTICS : Economy overview: The US has the largest and most technologically powerful economy in the world.

8% percentage share: highest 10%: 30. and technical 34. extraction.) Public debt: 64.) GDP . steel.9%.$41.composition by sector: agriculture: 1% industry: 20.) GDP .7%. forestry. corn. dairy products. pork. cotton. forest products.1% (2005) Population below poverty line: 12% (2004 est. managerial.7% services: 78. chemicals. consumer goods. transportation. professional. vegetables.4%.3% note: figures exclude the unemployed (2005) Unemployment rate: 5.3% (2005 est.) rate: Electricity - .2% (2005 est. including capital expenditures of NA (2005 est. fish Industries: leading industrial power in the world. poultry.3 million (includes unemployed) (2005) Labor force . beef.45 (2004) Gini index: Inflation rate (consumer prices): 3.) Household income or consumption by lowest 10%: 1. food processing. other services 16. telecommunications.77 trillion (2005 est.800 (2005 est. aerospace.real growth rate: 3.8% of GDP (2005 est.) Agriculture products: wheat. electronics.7%. lumber. manufacturing.) GDP .per capita: purchasing power parity .) Labor force: 149.7% of GDP (2005 est.exchange rate): $12. and crafts 22.) Budget: revenues: $2. petroleum.2% (2005 est.5% (2005 est.) Investment (gross fixed): 16. other grains. highly diversified and technologically advanced. sales and office 25. fruits.by occupation: farming.119 trillion expenditures: $2.5% (1997) Distribution of family income . motor vehicles. and fishing 0.466 trillion. mining Industrial production growth 3.

Japan 6. China 13. 0. Mexico 13.) Oil . Germany 5.) and gold: Debt .9 billion cu m (2001 est.production: 7.external: $8.3%.03 million bbl/day (2003 est. (2005 est.) Exports .6944 (2001).39 billion kWh (2003) Oil .8%.6661 (2002).) Natural gas proved reserves: 5.) Economic aid donor: ODA.2% (2004) Reserves of foreign exchange $86.656 trillion kWh (2003) Electricity exports: 23.7%.45 billion bbl (1 January 2002) Natural gas production: 548.proved reserves: 22.892 trillion kWh (2003) Electricity consumption: 3.imports: NA (2001) Oil .) Oil .727 trillion f. China 4.5693 (2002). Mexico 10. Japan 8.3014 (2004).97 billion kWh (2003) Electricity imports: 30.consumption: 20.1.) Natural gas consumption: 640.o.exports: NA (2001) Oil . $6.6%.) Natural gas exports: 11.4045 (2003).9 billion (1997) Currency (code): US dollar (USD) Exchange rates: 1 British pounds per US dollar .837 trillion (30 June 2005 est.5457 (2004). UK 4.7%. 0.production: 3. 1.) Imports . Canadian dollars per US dollar . 0.o.94 billion (2004 est.6139 (2003).6596 (2000). 0.5488 .16 billion cu m (2001 est. 1. (2005 est.partners: Canada 17%.) Exports: $927.1 billion cu m (2001 est.1 billion (2005 est. 1.partners: Canada 23%.3% (2004) Imports: $1.b.0.) Natural gas imports: 114.5 billion f.b.195 trillion cu m (1 January 2002) Current account balance: $-829.1 billion cu m (2001 est.4%.61 million bbl/day (2005 est.

vehicle carrier 14 foreign-owned: 49 (Australia 2.8048 (2004).) Pipelines: petroleum products 244. petroleum tanker 79. 1.) Heliports: 153 (2005 est.120 over 3. 1.53 (2001).) Airports .(2001).550 km (2003) Waterways: 41. Netherlands 1. Sweden 1.047 m: 223 1.393. chemical tanker 19.009 km (19.213.8866 (2003). 0. euros per US dollar . passenger/cargo 57.435-m gauge (2003) Roadways: total: 6.630.524 to 2. Malaysia 2. 116.603 km paved: 4. 107. Canada 8. refrigerated cargo 2. including the Saint Lawrence River of 3.402 914 to 1.047 m: 1 2.857 (2004 est. 1.39 (2002).180.08 (2003).4851 (2000).769 km.047 m: 7 1. passenger 17.053 km (including 74. Japanese yen per US dollar .438 to 3. container 92.000 GRT or over) 12.523 m: 1.116 DWT by type: barge carrier 7. Singapore 11. natural gas 548.436.736 km 1.620 km.047 m: 191 2.658 GRT/14.736 km standard gauge: 227.524 to 2. Norway 2. 125.438 to 3.406 km of expressways) unpaved: 2.058 km.355 under 914 m: 949 (2005 est.523 m: 2.with paved runways: total: 5. 121.with unpaved runways: total: 9.08540 (2000) Fiscal year: 1 October .108. 1.30 September 2.665 km (2003) Railways: total: 227.3 TRANSPORTATION: Airports: 14. cargo 152.736 under 914 m: 7.0.312 km used for commerce) note: Saint Lawrence Seaway of 3. roll on/roll off 28. shared with Canada (2004) Merchant marine: total: 486 ships (1.) Airports .13 (2004). bulk carrier 19. China 1.0626 (2002).77 (2000).873 (2005 est. Denmark 20.437 m: 156 914 to 1.1175 (2001).773 over 3.437 m: 1. United Kingdom 1) registered in other countries: 680 (2005) Ports and .

us Internet hosts: 115. multipurpose communications system domestic: a large system of fiber-optic cable.main lines in use: 181. and domestic satellites carries every form of telephone traffic. Texas City note: 13 ports north of New Orleans (South Louisiana Ports) on the Mississippi River handle 290.4 COMMUNICATION: Telephones .61 Intelsat (45 Atlantic Ocean and 16 Pacific Ocean).599. New Orleans. Philadelphia.000 tons of cargo annually. a rapidly growing cellular system carries mobile telephone traffic throughout the country international: country code .terminals: Corpus Christi. 2. Hampton Roads. microwave radio relay.950. coaxial cable. Houston.900 (2003) Telephones mobile cellular: 158. satellite earth stations . New York. 5 Intersputnik (Atlantic Ocean region).740 (2004) stations: Internet country code: . FM 8. Los Angeles.958 (2002) Internet users: 159 million (2002) . 24 ocean cable systems in use.000. and 4 Inmarsat (Pacific and Atlantic Ocean regions) (2000) Radio broadcast stations: AM 4. Duluth. Tampa. shortwave 18 (2004) Television broadcast 1. Long Beach.311. technologically advanced.722 million (2003) Telephone system: general assessment: a large.1.854.

as compared to 1994. store brands reported a 15. Kraft Foods Inc.1 percent from 2000. private label brands of salty snacks grew at unprecedented rates. pork rinds. and extruded snacks such as cheese puffs. tortilla chips. the craze for low fat and no fat snacks was on the decline. by the beginning of the twenty-first century. Potato chips and tortilla chips controlled the snack foods market. 3. holds second place with total 2002 retail sales of $29.4 percent increase compared to an 11 percent increase in sales of national brands. ready-toeat popcorn (except candy-coated). with the Nabisco brand business. retail dollar sales for snacks during 2001 totaled $21. since Frito-Lay controlled more than 67 percent of the total market share with total retail sales of about $14. low fat and no fat salty snacks experienced tremendous growth. However. low fat and no fat tortilla chips grew 67 percent in 1995. Although the industry has some elements of a monopoly (aggressive pricing and distribution policies among chip .3. corn chips.2 ORGANIZATION AND STRUCTURE The salty snack foods industry has a unique structure. In the mid-1990s. an increase of 5.2 billion in 2002. potato sticks. Low fat and no fat potato chip sales grew 48 percent in 1995. Overall.1 INDUSTRY SNAPSHOT The "salty snack" industry includes potato chips. Even though the salty snacks industry experienced an almost flat overall growth rate in the mid-1990s. According to the Private Label Manufacturers Association. again compared to 1994. SNACK INDUSTRY OF USA: 3. also.8 billion.7 billion..

3 CURRENT CONDITIONS Sales for the snack food industry reached $21. Spicy flavors such as jalapeno and Cajun seasonings had become a popular and profitable trend in potato chips in the early 2000s. the regional presence of many large and small manufacturers keeps it highly competitive. New flavor introductions accounted for the rise in sales along with a continuing increase in the snack trend in general. also became an important trend in chips. including Frito's Tostitos Chips & Salsa kits. 3. however. Prepackaged chip-and-dip snacks.1 percent from 2000. Pound volume also increased 3 percent to 1. tortilla chips.makers). sometimes with a specialty product such as kettle-style potato chips or baked chips sold through health food stores. and mass merchant—rose in 2001. drug. . Larger manufacturers are generally full-service snack companies— those offering a full range of products. up 5. 2001. create a market niche. If their products meet with success among customers. with more than $6 billion. the smaller makers can often charge higher prices than the biggest manufacturers. as well as a chili and cheese dip version of its Frito Sloppy Joe and Scoops. Sales in all markets—food. Others. The smaller producers are more likely to specialize. although some find it difficult to price their products competitively with the larger manufacturers. Many compete only on a regional level. including potato chips. Potato chips increased 7 percent in sales from 2000 to 2001. and other salty snacks. Numerous companies of varying size make up the snack industry.85 billion pounds. Much of the continued strength of the snack industry in the face of a wounded economy was attributed to the desire for "comfort foods" following the events of September 11. • Potato Chips.8 billion in 2001. Frito-lay also introduced the market's first gourmet chip in 2001—Lay's Bistro Gourmet Potato Chips—with a variety of gourmet flavors. convenient for on-the-go consumers.

7 percent in 2001.• Tortilla and Corn Chips. Flavor intensification also ruled this segment. For the year ending October 2002.7 million. Frito-Lay's second-place Tostito line is one of the fastest growing tortilla chip brands. Frito-Lay's Doritos Extreme line of generously spiced chips enjoyed considerable success in 2001. outspends every other company in marketing and merchandising. • Extruded Snacks. with Frito-Lay pulling its fat-free Wow! Chips off the shelves of some retailers after a 10. with makers introducing zesty new flavors and lively packaging. with more than $1 billion in sales.6 percent decrease in sales. The company also developed Doritos Ranchero and Doritos Salsa Verde tortilla chips. Flavor introductions were also a trend fueling tortilla chips. Pound volume rose 1.3 percent that year. Fritos Sabrositas lime and chili corn chips.6 million in sales.5 billion pounds. Corn snacks sales rose 2. Independent companies in the industry continued to consolidate or go out of . to 1. Continued negative publicity caused sales of many fat-free snacks to plummet in 2001 and 2002. and has a superior distribution system. followed by Frito's Scoops with $128.6 million. with more than 67 percent of industry sales. Whereas Doritos held the top spot in tortilla chip sales in 2002 with $677. Frito's was also the corn chip leader with $176. along with changes in shapes and textures. which featured a color-changing additive to turn the consumer's tongue blue or green. • Reduced Fat and Fat-Free Products. Tortilla chips showed an increase of 5 percent in sales for 2001. In 2001. • Regional Competitors.15 billion.1 percent that year. and Churrumais fried corn strips with chili and lime seasonings. Frito-Lay is the undisputed leader in the salty snack category. Frito-Lay launched Flamin' Hot Cheetos and Mystery Colorz Snacks Cheetos. Cheese snacks were up 3. standing at 4. The company has a firm grip on premium shelf space.

a fight analysts will be watching closer. Pringles was generating $1 billion in sales each year and sales were growing at about 20 percent a year. P&G bought the Eagle brand in 1996 and waited until 1998 to begin test marketing the brand. beginning in Portland. all decided to get out of the salty snack business. Before the . After losing about $75 million on the brand. Keebler. and in the late 1990s. Frito-Lay has cause for concern. P&G stuck with Pringles. 3. One exception is Utz Quality Foods Inc. a relatively new type of chip. The family-owned. With a small investment in software. A competitive battle for market share during the early 1990s prompted Frito-Lay to carry out a reorganization. a leader in packaged goods. The closest brand to competing nationally against Frito-Lay was Eagle. The FritoLay Company is based in Plano. In addition. Because of its 67-percent market share. 30 years after its introduction. For years large corporations tried to challenge Frito-Lay's dominance in the snack business. Some analysts look to P&G's development of Pringles as a sign they're in for the long haul. and Borden all tried and. which in 2001 became the third leading maker of salty snacks in the United States. by 1998. which included repricing products and laying off 1.4 INDUSTRY LEADERS The Frito-Lay Company reported sales of more than $14 billion in 2001. $200 million company is making headway in the segment commanded by Frito due to marketing on the Internet. a brand owned by Anheuser-Busch for 20 years. there were 111 snack companies. and has 30. 2.business and. has the money and the stamina to take on FritoLay.800 executives.000 employees were shifted from administrative positions into sales jobs. Anheuser-Busch. Frito-Lay's activities and innovations reverberated throughout the salty snack food industry.. after battling the giant in advertising and merchandising dollars. P&G. Maine. Anheuser-Busch sold the division to Proctor and Gamble (P&G). the company experienced a 12 percent rise in sales to supermarkets and convenience stores—three times the industry's growth.000 employees. Sales from the manufacturer accounted for 60 percent of the total of its parent company Pepsi Co. Texas.

with $20. with $117.28 billion.06 percent in 2001.Eagle brand began its testing.S. down 16. the leading food producer in the United States.5 AMERICA AND THE WORLD The snack market worldwide reached $55 billion in 2001.83 percent. Other export markets included Latin America. . with $2. down 4.0 million. elsewhere in Africa.37 percent. The company is ranked second in the snack industry.3 million. $3.4 percent.8 million. a 6. acquired Nabisco. the largest cookie and cracker company in the world.1 percent of the U. relatively unchanged from 2000.65 percent.49 percent. Eastern Europe.8 percent to 7. totaling $1. U.S. down 16. Western Europe.9 million. which accounted for 52. $109. with $117. in 2001 and reported snack sales of more than $5 billion in 2001 and 2002.2 million.43 percent. with $65. 3. with $128. the Middle East and North Africa. Japan/Chinese Economic Area.9 million. Kraft Food Inc. P&G's share of the snack market had started climbing —from 5. export market with exports valued at $667. an increase of .. and the rest of the world.31 percent. up 19. export growth slowed that year.3 million. elsewhere in Asia.8 million.7 million.5 million.83 percent. down .15 percent from 2000. Australia/New Zealand. up 17.2 percent increase from 2000. with $47. down 42. up 2. The largest markets were Canada and Mexico.

The first reduced fat chip to be able to maintain the integrity of the classic chip. Our potato wafers would be available in different flavours: 1) 40% Reduced Fat. The chips inside this bag cook darker than other potato chips. THE PRELIMINARY MARKETING PLAN: 1. THE MARKETING PLAN A. B. Generally they use to go in theatres. these chips are not fabricated potato crisps made from dehydrated potato flakes nor do they contain any bizarre fat substitute.4. 2) No Salt. 3) Robust Russet. Product adaptation & modification: American people are more health conscious so it would be differ from the taste of Indian potato wafers. but don’t worry --they’re not burnt. we’ve produced a potato chip with the same intensity as our classics without altering or sacrificing the purity of the process or ingredients.This is a unique potato chip made with real Russet potatoes. dance bars. Russet potatoes. children (age: between 10 to 18). etc. so for them we have prepared less calorie wafers. Marketing Objectives: Target market: Our main focus would be youngsters. It would contain less oil.The same legendary crunch and all natural goodness of our Classic chip without salt being added. contain higher amounts of . By combining our traditional hand-cooked process with flash baking. unlike white potatoes. salt & chilly powder. They eat wafers while watching movies. Old age people are more health conscious.

a combination that is the perfect complement for our crunchy hand-cooked potato chips. without being overbearing. so wafers will remain fresh and crunchy. The back side of the packet would show the ingredients. all natural ingredients. The result is a pepper-based blend of spices that are the ideal compliment to our delicious hand-cooked chips. Packaging component: The wafers packet would be made up of plastic and would be air tight. 7) Jalapeño & Aged Cheddar. more robust chip that maintains the integrity of the potato. 5) Beachside Barbecue. The result is a delicious chip with a light. SEAL of SNACK FOOD ASSOCIATION.a flavor that comes from blending the finest sea salt with carefully dried vinegar. and the expiry date etc.A special blend of cracked pepper and delicate white pepper. batch no. yet creamy jalapeño cheddar flavor that is sure to please even the most discriminating "heat junkies".We’ve blended the authentic extreme heat of the southwestern jalapeño cheddar flavor with our rich Premium Aged Cheddar. The PUNCH LINE would be TASTE IT OR NOT? .This chip is a delightful flavor balance of some of the finest herbs. such as thyme.sugar and when cooked carefully will produce a darker. manufacturing date. combined with a natural sea salt and other subtle seasonings make our Sea Salt & Cracked Pepper potato chips. sage and basil.A blend of tangy barbecue seasoning made from carefully selected.. appealing taste. 4) Sea Salt & Cracked Pepper. The colour of the packet would be ORANGE and pictures of wafers would be there on the packet. 6) Sea Salt & Vinegar. 8) Reduced Fat Fresh Garden Herb. The result is a spicy.

2. Internet. Media Mix: The different Media would be used for an advertisement like Television. Promotion Mix: 1. quality of the wafer with less calorie. C. d. Costs: The cost of the advertisement would be 15% of revenues. b.The picture of the packet is shown below. Objective: The advertisement would be such that it should attract the people to purchase the wafers and would show that we provide wafers with less calorie along with better taste. Newspapers.Better taste. c. SALES PROMOTIONS: . Message: The message would be. food related magazines. ADVERTISING: a.

3. Mode selection: Motor carriers would be selected for the distribution because they would be more cheaper and effective mode of transportation for short distance or to distribute within city.Theatres . D. For long distance.Stalls and Exbitions . either railroads or ocean carriers will be used. For long distances railroads are more cheaper compared to motor carriers.Door to Door Selling .a.Local Groceries Shop . WHOLESALE MIDDLEMEN: Local wholesalers would be the middlemen to provide wafer packets to the retailers. PERSONAL SELLING: sales persons would be hired to do door to door selling of wafers. TYPES OF RETAILERS: . E. Coupons: To increase the sell of the potato wafers discount coupons would be given on big packets of wafers. Distribution: From origin to destination 1. .disco theque 2. Objective: sales promotion would be done to increase the sell of the products. providing discount coupons. They will be meeting to individual retailers to persuade them to purchase wafers. Sales promotion would be done by sponsoring events. Channel of distribution: 1. b.Hospitals and School Canteens .

The warehouses would be clean and spacious. time or date drafts Resource Requirements: Finances Production: 1. machinery . The number of warehouses would be more where the demand of chips is more in particular areas. Methods Of Payment: Open accounts would be provided to the existing retailers and wholesalers and advance payment would be taken from the new retailers. F. Letters of credit Sight. The other methods can also be adopted like: I. Price Determination: Price will be determined after considering the different costs likeCost of the shipment of goods Transportation costs Handling expenses Wholesale & retail mark-ups and discounts H.3. WAREHOUSING: Warehouses would be placed to different areas because it would be convenient and cost effective to distribute products to the retailers.

Personnel required for production. promotion etc. marketing.2. CONCLUSION . salt. chilly powder & other ingredients . Raw materials like Potato. distribution.

BIBLIOGRAPHY 1. WEBSITES: .

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