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PROJECT REPORT ON VISI PURITY AND COOLER CHARGING & FIND OUT THE METHODS OF INCREASING THE SALES AND DISTRIBUTION OF PEPSI
Presented By : Ghanshyam Gupa
TABLE OF CONTENTS
1. Executive Summary …………………………………….. 2. Rationale for the Study ………………………………….
04 06 07 09 10 13 16 30 31 32 34 35 36
3. Objective of Study ……………………………………… 4. Profile of the Company …………………………………. 5. History of PepsiCo...…………………………………….. 6. Research Methodology ………………………………….. 7. Data Analysis and Interpretation ………………………… 8. Observation and Finding ……………………………….... 9. Conclusion ……………………………………………….. 10. Recommendation and Suggestion………………………… 11. SWOT analysis …………………………………………… 12. Bibliography ……………………………………………… 13. Questionnaire ……………………………………………..
PepsiCo India holding Pvt. Ltd Company is engaged in the process of manufacturing and selling soft drink and other food item in India. In Haldwani (Uttarakhand), PepsiCo is doing good business its major strength is its Brand name and good market share in this area. My project was divided into two part first part was EVERY DEALER SURVEY (to do visi-cooler survey across Haldwani and pure and charging Pepsi visi-cooler and racks). Second part was to find out ways of improving sales and distribution of PepsiCo in Haldwani. The study was undertaken after having a full knowledge about PepsiCo routes with PepsiCo distributor vehicle for 20 days. The route ride was very useful in knowing the sales network and outlets where PepsiCo sells its product in Haldwani. This also helps me to complete second part of my project that is to find out ways of improving sales and distribution by finding gaps in sales and distribution and searching new market. The objective of this study was visi-cooler purity and charging and find out ways of improving sales and distribution of PepsiCo in Haldwani. The scope of this study was with the visi-cooler purity and charging company will increase its product visibility and its sales and by finding gaps and filling these gaps company can improve its sales and distribution. For execution of the study methodology adopted is the collection of data through observation and questionnaire, processing, and analyzing data with the help of tables and graphs. The time period for this project was 60 days and the sample size is 125 which were selected from different routes in Haldwani. The outlets which were selected were the one where PepsiCo sell its product. The area of the project is Haldwani (Uttarakhand) and its location where the survey has been undertaken is: NAINITAL ROAD, KATHGODAM, KALADUNGAI ROAD, RAMPUR RAOD, RAILWAY BAZAR, BAREILLY ROAD etc.
On the basis of the research I conclude that most of the retailer where selling both PepsiCo and Coco-cola product and there are couple of areas where company have a opportunity of improvement for increasing its sales and distribution like company Product availability, lack of communication between company and retailers, retailer not getting schemes and discount, behaviour of salesman with retailer were not good, poor services of cooler maintains staff, untimely distribution of product in few routes, no merchandising by the salesmen’s in outlets and there is good opportunity for the company to introduce Pre-sales and Tele sales in Haldwani. On the basis of conclusion, I recommend that:
IILM GURGAON . Company should take quick action to solve retailers visi-cooler complains. Company should communicate its customer care number properly. Company should improve the services of its cooler maintenance staff. Company should ensure that retailers were getting various schemes and discount. Company customer executive should regularly go to market and take feedback from the retailers. Company should ensure its customer retention through effective trade promotion. Company should provide proper training to distributor salesman. Extra focus on monopoly outlets. Company should increase its manpower in Haldwani. Company should ensure that its distributors are distributing good in time.33 • • • • • • • • • • • Company should ensure its product availability in the outlets.
I also find some untapped market in Haldwani were company have an opportunity to sale its product. PART SECOND: FIND OUT WAYS OF INCREASING SALES AND DISTRIBUTION OF COMPANY IN HALDWANI Any company can improve its sales and distribution by doing two things First: By finding gaps in sales and distribution and filling these gaps. which company visi-cooler are more pure and pure and charge Pepsi visi-cooler. So I tried to find the gaps in sales and distribution of PepsiCo in Haldwani for this my first part of the project help me a lot after observing company sales and distribution I have prepared a questionnaire and did the retailer survey. IILM GURGAON .33 RATIONALE FOR THE STUDY This project is mainly divided into two parts. I also make a record of which company stocks (empty) is more in each outlet. PART FIRST: EVERY RETALIER SURVEY In the first part I did EDS (every dealer survey) in which I visited all the routes with the distributor vehicles where the distributor supplies the product. I make a record of which company visi-cooler the retailer has. Second: By finding new market for its product.
3) Which company product is more in the outlets? 4) To find out which company visi cooler are more pure. 5) Visi -cooler charging and purity. PART SECOND: Find out ways of improving sales and distribution of PepsiCo in Haldwani and find out the scope of Pre-sales and Tele-sales in Haldwani. 2) To find out how many outlets sells only PepsiCo product.33 OBJECTIVE OF STUDY TITLE OF THE PROJECT Visi Purity and Cooler Charging & finding the ways of increasing the sales and distribution of Pepsi OBJECTIVE OF THE STUDY PART FIRST: Every retailer survey where PepsiCo sales its product to find out following things: 1) To find out in how many outlets there is only PepsiCo visi-cooler. SCOPE OF THE STUDY IILM GURGAON .
E. So the reliability may be doubted.33 • Through this study company will know which company has provided more visi-cooler to the retailer in Haldwani. Less cooperation of retailers. Getting the time of retailers. • Which company visi-coolers are more pure? • By finding gaps in sales and distribution company can fill these gaps and improve its sales and distribution in Haldwani. • What is the scope of improvement in after sales services? • What are the scope of pre-sale and Tele-sale in Haldwani LIMITATIONS OF THE STUDY • • • • • • • • Preparation of questionnaire. Data collected is on conveniences basis. Getting the correct information. what is the process of OYA scheme etc. Lack of information about company like which scheme is there in the market.D. I tried to cover whole Haldwani but it was difficult as some outlets were 50-60 km away. IILM GURGAON .M. and C. Getting the time of company T.
Chicago. These are some of the more popular ones: Pepsi-Cola. and its products are sold in approximately 200 countries. broker-warehouse. PepsiCo was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay. Apart from the New York Stock Exchange. The company employs approximately 185. Sunchips and Cracker Jack. Swiss and Tokyo stock exchanges. in 2001. BUSINESS PepsiCo's food and beverage products are available globally through a variety of go-to-market systems. PepsiCo is listed on the Amsterdam. and food service and vending. Pepsi-Cola beverages.33 PROFILE OF THE COMPANY PepsiCo is one of the world's largest food and beverage companies. Miranda. BRANDS PepsiCo has hundreds of brands around the world. Gatorade sports drinks. Fritos. Its principal businesses include: Frito-Lay snacks. Lay's. including Gatorade. Go Snacks. including direct store delivery (DSD). Funyuns. Ruffles. Tropicana juices and Quaker foods. Mountain Dew.000 people worldwide. Diet Pepsi. Doritos. 7UP. The PepsiCo portfolio includes 18 brands that generate $1 billion or more each in annual retail sales. The company acquired Tropicana in 1998 and PepsiCo merged with the Quaker Oats Company. LOCATION IILM GURGAON . with 2007 annual revenues of more than $39 billion.
the company went bankrupt again. invigorating. the President of Loft Inc. Bradham sold 7. Eight years later. Bradham sought to create a fountain drink that was delicious and would aid in digestion and boost energy. In 1926. Bradham moved the bottling of Pepsi-Cola from his drugstore into a rented warehouse. In 1929. RISE During the Great Depression. He sought to replace Coco-Cola at his stores' fountains after Coke refused to give him a discount on syrup. but when the price was slashed to five IILM GURGAON . In 1903. Pepsi received its first logo redesign since the original design of 1905. automobile race pioneer Barney Oldfield endorsed Pepsi-Cola in newspaper ads as "A bully drink. In 1931. Pepsi's assets were then purchased by Charles Guth.33 PepsiCo World Headquarters is located in Purchase.848 gallons.refreshing. Pepsi gained popularity following the introduction in 1936 of a 12ounce bottle.968 gallons of syrup. approximately 45 minutes from New York City. PepsiCo brands are available in nearly 200 countries. Loft was a candy manufacturer with retail stores that contained soda fountains. Initially priced at 10 cents. and sales increased to 19. New York. a fine bracer before a race". sales were slow. The next year.. Assets were sold and Roy C. Megargel bought the Pepsi trademark. In 1929. Guth then had Loft's chemists reformulate the Pepsi-Cola syrup formula.. That year. and was later named Pepsi Cola possibly due the digestive enzyme pepsin and kola nuts used in the recipe. the Pepsi-Cola Company went bankrupt during the Great Depression-in large part due to financial losses incurred by speculating on wildly fluctuating sugar prices as a result of World War I. Pepsi was sold in six-ounce bottles. HISTORY OF PEPSICO It was first introduced in North Carolina in 1898 by Caleb Bradham who made a pharmacy which sold the drink which was known back then as "Brad's Drink". the logo was changed again.
environmental. we’re committed to achieving business and financial success while leaving a positive imprint on society – delivering what we call performance with Purpose. instead of the 12 ounces Pepsi sold at the same price. And in everything we do. our business partners and the communities in which we operate. Pepsi encouraged price-watching consumers to switch. we strive for honesty.” Our vision is put into action through programs and a focus on environmental stewardship.creating a better tomorrow than today. PERFORMANCE WITH PURPOSE At PepsiCo. From 1936 to 1938. Our approach to superior financial performance is straightforward – drive shareholder value. activities to benefit society and a commitment to build shareholder value by making PepsiCo a truly sustainable company. VISION “PepsiCo’s responsibility is to continually improve all aspect of the world in which we operate – environment. sales increased substantially. that's a lot / Twice as much for a nickel. IILM GURGAON . too / Pepsi-Cola is the drink for you. we also deliver on our purpose agenda. We seek to produce financial reward to investors as we provide opportunities for growth and enrichment to our employees.33 cents. social. which consists of human. economic." arranged in such a way that the jingle never ends. MISSION AND VISION OF PEPSICO MISSION PepsiCo mission is to be the world’s premier product company focused on convenient foods and beverages. obliquely referring to the Coca-Cola standard of six ounces per bottle for the price of five cents (a nickel). PepsiCola's profits doubled. Be addressing social and environmental issues. With a radio advertising campaign featuring the jingle "Pepsi cola the spot / Twelve full ounces. and talent sustainability. fairness and integrity.
“Pepsi: There’s nothing official about it” (during the wills world cup cricket held in India/Pakistan/Sri-Lanka) 1997-1998.“For those who Think Yong” 2000-2003.“Something for Everything” 2009. Drink Pepsi” 1995 – “Nothing Else is a Pepsi” 1996-1997.“Aazadi dil ki” 2003-2005. Have fun.“Yeh pyas hai badi” 2005-2006 .33 SOME SLOGANS OF THE COMPANY 1992-1993 – “Be young.“More Happy” 2008-“Yeh hai Youngistaan meri jaan’ 2008-2009.“An ice cold Pepsi” It’s better than sex” 2007-2008.“Generation Next” 1999-2000.“Refresh Everything or “Every Generation Refreshes the World” IILM GURGAON .
Where did the study being carried out? The study is being carried out in the various areas of Haldwani • • • • • • • • IILM GURGAON NAINITAL ROAD KATHGODAM ROAD KALADUNGAI ROAD RAMPUR ROAD MANGAL PARAO RAILWAY BAZAR ROADWAYS STATION NABBAI ROAD . Why is the study being made? To find out the ways of improving sales and distribution of company.33 RESEARCH METHODOLOGY What is the study about? The study is about finding the gaps in sales and distribution and how company can fill these gaps.
How is the interaction of salesman with retailer? How is the service of cooler maintenance staff? Where can the required data are found? The required can be found from theses sources: • • • • • Retailer Observation by route visits company personnel Distributor Internet What period of time did the study include? The research include the period of 60 days IILM GURGAON .33 • • • MUKHANI BARELLY ROAD AWAS VIKAS & SHUBHASH NAGAR What type of data is required? • • • • • • Total number of visi cooler provided by the company in Haldwani How is company product availability? Are the retailer getting the scheme or not Did the company personnel solve retailer services related problem or not.
IILM GURGAON . Which technique of data collection is being used? I used survey method of data collection How will the data be analyzed? By using data table. making graphs I have analyzed data. Which sampling method did the study consider? Both questionnaire and interview methods are considered.33 What will be the sample size? The sample size consists of 125 retailers across Haldwani.
33 WORKING METHODOLOGY ROUTE VISITS • • • • I visited the routes with the distributor vehicles where the distributor supplies the product. Every morning I went to one corresponding route and observed all the techniques of selling product to the retailers by salesman. I observed the display of PepsiCo product in all route and each type of outlets. IILM GURGAON . I visited the following routes: • • • • • • • • • • • NAINITAL ROAD KATHGODAM ROAD KALADUNGAI ROAD RAMPUR ROAD MANGAL PARAO RAILWAY BAZAR ROADWAYS STATION NABBAI ROAD MUKHANI BARELLY ROAD AWAS VIKAS & SHUBHASH NAGAR EVERY DEALER OR RETAILER SURVEY 1) Find out which company visi-cooler is there in outlets and its size.
Which company soft drink do you keep in your shop? a) Pepsi b) Coco-cola c) Both a & b d) Any other WHY -To find out how many retailer are selling only Pepsi product IILM GURGAON . BRANDS PEPSI COCO-COLA BOTH A & B ANY OTHER NO. OF RETALIER 26 13 85 0 By doing visi-cooler purity and charging and solving problems of the retailers I was able to increase the empty or stocks of Pepsi by 15% in the short span of 60 days. 6) I also check whether retailers were getting the sales promotion schemes and discount or not. 4) I also check which company stock is more in the outlets? 5) I tried to find out retailer problems and with the help of company C.33 2) How many bottles are there in the visi-cooler and racks? 3) I charge and pure PepsiCo visi-cooler and racks. DATA ANALYSIS AND INTERPRETATION Q1.E tired to solve it. 7) I enroll some retailers in company new sales promotion schemes in the last month of my summer project.
33 ANALYSIS: 21% retailer are selling only Pepsi product in their outlet which is very less where 68% retailers selling both brands.cooler do you have? a) Pepsi b) coco-cola c) Both a & b d) Any other WHY . OF VISI COOLER 56 22 43 4 IILM GURGAON . Q2.To find out which company has provided more visi.cooler in the market? BRAND PEPSI COCO-COLA BOTH A & B ANY OTHER NO. Which company visi.
Q3. So company should take advantage of this to enhance its market share. how frequently the distributor vehicle comes at your counter? a) Less than once b) 1 or 2 times c) 3 or 4 times d) more than 4 times WHY – To find out how frequently the distributor send the product in the market. OPTION LESS THAN ONCE 1 OR 2 TIMES 3 OR 4 TIMES NO. OF RETALIER 0 15 22 IILM GURGAON . In a typical one week.33 ANALYSIS: It is clear from the above graph that PepsiCo has provided more number of cooler in the market.
How is the company product availability? a) V.good b) Good c) Average d) Poor e) V.GOOD NO. OF RETALIER 0 IILM GURGAON .33 MORE THAN 4 TIMES 87 ANALYSIS: It is clear from the above graphs that distributor send his vehicle in the market almost daily.poor WHY.To find out how is the company product availability OPTION V. Q4.
At which time does you gets the product? a)Morning b) Afternoon c) Evening WHY.POOR 18 82 25 0 ANALYSIS: Most of retailers were not happy with the company product availability.33 GOOD AVERAGE POOR V.To find out whether the retailer were getting the product in time or not? IILM GURGAON . Q5.
Q6. OF RETALIER 40 68 17 ANALYSIS: Most of the retailers were getting the product in the afternoon but they are demanding it in morning so they have enough time to store them in cooler to make them chill.33 OPTION MORNING AFTERNOON EVENING NO. How is the behaviour with the sales man with you? IILM GURGAON .
OF RETALIER 55 48 22 ANALYSIS: It is clear from the above graph that the relationship of salesman with most of the retailer is very formal instead of friendly relationship. Does you like salesman comes at your counter to take order? a) Yes b) No IILM GURGAON .33 a) Formal b) Friendly c) Rude WHY. Q7.To find out relationship of salesman with the retailer OPTION FORMAL FRIENDLY RUDE NO.
Do you like salesman call you to take your order? IILM GURGAON . Q8. OPTION NO. OF RETALIER YES 125 NO 0 ANALYSIS: Every retailer want a pre-seller should come at their counter to take order.To find out the opportunities of pre-selling in Haldwani.33 WHY .
To find out the scope of Tele-sale in Haldwani. Q9.Does the salesman does merchandising in your shop? IILM GURGAON . OF RETAILER YES NO 125 0 ANALYSIS: Every retailer wants this type of facilities. OPTION NO.33 a) Yes b) No WHY .
To find out whether the salesman were doing merchandising or not. Q10.33 a) Yes b) No WHY . Does the salesman or distributor tell you about various sales promotion schemes? IILM GURGAON . OF RETALIER YES NO 27 98 ANALYSIS: It is clear from the above graph that most of the time salesman does not do merchandising in shops. OPTION NO.
Q11. OF RETALIER 38 45 24 18 ANALYSIS: It is clear from the above graph that most of the retailers were getting the schemes.To find out whether the retailer were getting the schemes or not. Dose the company Customer Executive come at your counter regularly? IILM GURGAON . OPTION ALWAYS SOMETIME RARELY NEVER NO.33 a) Always b) Sometime c) Rarely d) Never WHY .
E to visits all the outlets in Haldwani. OPTION NO. OF RETALIER YES NO 52 73 ANALYSIS: It is clear from the above graph that it is very difficult for the company C. Q12.To find out the interaction of company with the retailers.33 a) Yes b) No WHY . Does company solve your service related problem quickly? IILM GURGAON .
Q13. How do you rate the services of cooler maintenance staff? IILM GURGAON .33 a) Yes b) No WHY – To find out whether company solved retailer service related problem quickly or not. OF RETALIER 37 88 ANALYSIS: Most of the retailer where not happy with the company after sales services. OPTION YES NO NO.
OPTION V. Poor WHY – To find out the level of service given by the cooler maintenance staff. NOTE: The total number of retailers answers this question where 86 only.33 a) V. Good b) Good c) Average d) Poor e) V.GOOD GOOD NO. Q14. Do you know the company cooler maintenance customer care number or any other number? IILM GURGAON .POOR 34 0 ANALYSIS: It is clear from the above graph that most of retailers were not very happy with the cooler maintenance staff. OF RETALIER 0 10 AVERAGE 42 POOR V.
OPTION NO.33 a) Yes b) No WHY – To find out whether company has communicated its customer care number properly to retailer or not. OBESERAVATION AND FINDINGS IILM GURGAON . OF RETALIER YES NO 33 92 ANALYSIS: Most of the retailers do not know the company customer care number.
9) Coco-cola visi-coolers are more pure as compare to Pepsi visi-cooler. 2) PEPSI is providing more schemes to the retailer as compare to Coco-cola. 7) Coco-cola has provided on an average bigger visi-cooler to retailer as compare to the Pepsi. 3) Competition with coco-cola and local juice counters. 12) Found so many outlets which do not have company visi-cooler but there name is in the list given to me by the company. CONCLUSION IILM GURGAON . FATEHPUR. 6) Find so many OYA. 4) Irregular supply in small areas like FATEHPUR.33 1) Company new product NIMBOO PANI is big hit in HALDWANI. 11)Found so many outlets which want company visi-cooler and OYA fridge. 15)Shortage of manpower in Haldwani. DOGAON etc. KATHAGIRIA etc where company has an opportunity to enhance its business. 13) There is communication gap in distribution channel so the retailers where not getting advantage of discounting and trade scheme 14) Distributor salesmen are not well trained. D-FRIGDE of the company in different area which show that company has good market coverage but there is some area like BOLCK. VISI-COOLER. 5) Untimely distribution of product in few routes. 10)Found some dead or useless cooler of company. DAMUADHUGA. 8) Found only few pure visi-cooler of company which is not good for the company.
No merchandising by salesman in outlets. Lack of communication between company and retailers. Services of cooler maintenance staff are not satisfactory. Untimely distribution of product in certain routes like Rampur Road. Most of the retailers were selling both Pepsi and Coco-cola product. Coco-cola visi-coolers are more pure as compare to Pepsi or any other company. RECOMMENDATON AND SUGGESTION IILM GURGAON . There are certain gaps in company sales and distribution in Haldwani which are as follows: • • • • • • • Company product availability is average.33 Pepsi has more number of visi-cooler in the market. There is good opportunity for the company to introduce Tele-selling and Pre-selling in Haldwani. Because they have more manpower as compare to Pepsi. Relationship of salesman with the retailers was very formal instead of close relationship. Level of service is not good.
5) Company C.E must visit different route on weekly basis and take proper feedback from the retailers and solve their service related problem. (If we keep our customer happy……. 6) The sales executive should try to avoid making false commitment for realizing short term goals. This can be done by visiting outlets regularly by company C. IILM GURGAON . and MUKHANI. . 8) Company should take quick action to solve retailer’s services related problems like visi-cooler complain .they will keep us in the business) 9) Company should properly communicate company customer care number to the retailer because most of the retailers don’t know whom to contact when there is any problem in company visi-cooler. Haldwani is big market and company has only one employee which is not sufficient. 3) Company should ensure its product availability in the market and on self by accurately demand forecasting.. 11)Company should provide proper and regular training to the distributor salesman at least twice in a year because they are the one who are representing the company in this market. 4) Company should maintain close relationship with the retailers by improved downward communication.33 1) Company should improve its market in KATHGODAM. Company should ensure that the distributor’s salesmen are providing regular schemes to the retailer when it is there by surprise checks or visits.Because in this competitive world if we don’t take care of our customer quickly someone else will. 2) There are some untapped market like BLOCK AREA. DAMUADHUGA. Because product availability builds brand and store loyalty. FATEPUR. What is the process of applying OYA fridge and other facilities. Company should keep at least two employee in Haldwani or make an RSPM in this area.BAZAR. which increase RIM selling.E. 10)Company should do proper external communication as most of the retailers were complaining that they don’t know which scheme is there in the market. 7) Shortage of manpower in Haldwani. RAILWAY. NAWABBI ROAD.
discount or schemes to retailer keeping pure visicooler this can be done on monthly basis. They can also work as pre-seller.33 12)Company should provide some incentive as motivation to the distributor salesman on the following basis: a) Sales volume: whose sales volume is more? b) Number of new account open: Those who open more new accounts. 13)Company can outsource two – three employees during season time in Haldwani to ensure the visibility of company product. pre-selling. Tele-sales. 20)Company can make a small distributor or sub. Company can provide some motivation like gifts. c) Visi.cooler purity and charging: salesman whose route visi-cooler were more pure and charge with company product. Company should give extra benefits. 18)Multiple distribution channels like ready stock. 15)Company should increase customer retention through effective trade promotion. Currently in Haldwani there is only ready stock company should introduce Tele-sales. 14)In order to motivate retailer to keep company visi-cooler pure. 21)Company can use board displaying location and their distance from the road should be used having PEPSI written on them. 17)Company should open its own showroom or outlet in the city during season time on rent it will do two things first it will do marketing for the company and second it will also be used as an office where retailer can directly complain their problem. 19)Company can ask the distributor to tie up with the Banquet halls or marriage halls. 16)Extra focus on monopoly outlets because these outlet sell only Pepsi product and give good sales to the company. discount and other gifts to these shops and tries to keep them happy and make long relationship.distributor for small areas where it is difficult for the company other distributor to distribute company product. IILM GURGAON . So they purchase only company product in any event held in their place. Who should pure company visi-cooler and charge it with company product. and preselling to improve margins.
Changing consumer preference. Fatepur etc.T ANALYSIS OF PEPSICO IN HALDWANI STRENGTH • • • • Brand name & Brand strength. New product introduction. Poor After sales services. Providing more schemes and discount. BIBLIOGRAPHY IILM GURGAON . • • • • WEAKNESS Product availability. Changing distributor. Pre-sale and Tele. • • THREAT Stiff competition.O.W. Direct distribution. Good market coverage. Good market share in this area. Lack of manpower in Haldwani.33 S.sales. OPPORTUNITY • • • • Wide market and untapped market like Block.
org GLOSSARY: C.wikipedia.E --.D.com www.pepsico.33 REFERENCE: www.TERRIORTY DEVELOPMENT MANGER IILM GURGAON .com www.CUSTOMER EXECUTIVE T.google.M.
How is the behaviour of the salesman with you? a) Formal b) Friendly c) Rude d) No interaction Q7. Which company cold drink do you keep in your shop? a) Pepsi b) Coco-cola c) Both Pepsi & Coco-cola Q2. Which company cooler do you have? a) Pepsi b) Coco-cola c) Both Pepsi & Coco-cola d) Any other d) Any other Q3. In a typical one week.good (>8/10) b) Good (6-7/10) c) Average (4-5/10) d) poor (2-3/10) e) V.33 RETALIER QUESTIONNAIRE Dear Respondent. Q1. At which time do you get the product? a) Morning b) At noon c) Afternoon d) Evening Q6.Does the salesman does merchandising in your shop? a) Always (8-10/10) b)Sometime(5-7/10) c) Rarely(2-4/10) d) Never(<2/10) Q10. How is the company product availability? a) V. satisfaction level provided by the company and its distributor across Haldwani. This survey will also benefits you in future so please cooperate and fill the questionnaire. Do you like salesman comes at your counter to take order? a) Yes b) No Q8. Do you like salesman call you to take your order? a) Yes b) No Q9. we are conducting this survey to find out the gaps in sales and distribution. how frequently the distributor vehicle comes at your counter? a) Less than once b) 1 or 2 times c) 3 or 4 times d) more than 4 times Q4. level of service. Does the salesman or distributor tell you about various sales promotion schemes? a) Always(8-10/10) IILM GURGAON b) Sometime(5-7/10) c) Rarely(2-4/10) d) Never(<2/10) .poor (<2/10) Q5.
Do you know the company visi-cooler customer care number? a) Yes b) No NAME OF OUTLET MARKET & DISTRIBUOTR RETALIER CATERGORY IILM GURGAON . Does company solve your services related problem quickly? a) Yes b) No Q13.Good (8/10) b) Good (6-7/10) c) Average (4-5/10) d) poor (2-3/10) e) V. Does Company C. How do you rate the services of cooler maintenance staff? a) V.33 Q11.poor (<2/10) Q14.E come at your counter regularly? a) Yes b) No Q12.
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