Key words: awareness raising, information, communication, marketing, dissemination, press releases, etc Companies to look at: Mercedes, BMW

, AUDI, Volvo, VW, Toyota, Bosch, Continental

Marketing Activities
Company Activity campaign? events? demo? When? (period) Target B2B? end-users? select preferred model + configure colour and options. Then view chosen car with all the options selected Description

Mercedes Mercedes Mercedes

Configure your car Brochure request Test Drive Request BMW Assist™ with Bluetooth® Wireless Technology

end users end users end users demo available on the website + link not working end users

BMW

BMW

Dynamic Stability Control

demo available on the website

end users

See how DSC helps maintain control when stability is compromised; DSC sensors detect wheek spin or under-or oversteering; DSC applies brake to a particular wheel to prevent a spin; stability is regained. Known for its performance in frontaloffset crash testing, your BMW has a history of state of the art safety systems, which help to protect its occupants.

BMW

Frontal Offset Crash Test

no demo available

end users

. At the end of the video show. BMW BMW Run-Flat Tires 3 Series: Xenon Adaptive Headlights demo available on the website demo available on the website end users end users BMW 3 Series: Xenon Adaptive Headlights video available on the website end users BMW Dynamic Stability Control: demo available on the 3 Series Coupe website end users . HDC knows exactly how much pressure to put on the brakes to keep you moving downhill at a consistent speed + button to deactivate HDC. "build your own" and request a test drive" See how DSC helps maintain control when stability is compromised. Comparison between conventional tire cross-section and reun-flat tire crosssection + button "Deflate the tires". result is: integrated reinforcements allow the tire to maintain shape. then all again "inflate the tires" button. DSC sensors detect wheek spin or under-or oversteering.BMW Hill Descent Control demo available on the website end users Turn on Hill Descent Control to reduce an closely regulate the X3's descent speed from your steering wheel + button to activate HDC. DSC applies brake to a particular wheel to prevent a spin. 3 links are available: "explore the 3 series coup". stability is regained. etc… Turn the wheel on the left to see how Xenon Adaptative Headlights work Our Xenon Adaptive Headlights with distinctive corona rings began as a groundbreaking idea that went on to become a major advancement in safety. (0:40)..

Nasty weather. DSC sensors detect wheek spin or under-or oversteering. Terrible road conditions. stability is regained. A deer crossing.At the end of the video show. there's usually more than one factor involved. 3 links are available: "explore the X5". "build your own" and request a test drive" BMW X5: Dynamic Stability Control demo available on the website end users BMW X5: Dynamic Stability Control video available on the website end users . DSC applies brake to a particular wheel to prevent a spin. When a driver loses control.BMW Dynamic Stability Control: video available on the 3 Series Coupe website end users Learn how BMW's Dynamic Stability Control can help you get out of harm's way quickly (0:48) See how DSC helps maintain control when stability is compromised.

2008: Auto motor und sport : Best Cars Les Audi A3. A4.Audi events news available online /Audi s'implique dans le Prestige. l'Evénementiel et la Culture. 14 oct. Le calendrier et les commentaires vous sont présentés. 2008: Audi Equestrian Masters 2008 La cinquième édition de l’Audi Equestrian Masters réunit l’élite mondiale du sport équestre à Bruxelles 14 mars 2008: Les lecteurs de 26 pays du magazine "Autobild" se sont prononcés 7 févr. A6 et R8 premières de classe end users/B2B .

2007: La nouvelle Audi A8 Un plaisir de conduite constamment renouvelé 6 sept. 2007: La nouvelle Audi A4 Berline La nouvelle berline end users available online available online available online end users end users end users .000 newtonmètres pour la « catégorie reine » 28 janv. 2008: Audi R8 V12 TDI concept 1. 2008: Audi TTS Coupé et Roadster Le plaisir fait voiture 6 sept.Audi Peugeot 3008 Peugeot 3008 Peugeot 3008 products news Peugeot car range Brochures Peugeot New Car Test Drive Request Find a Peugeot Dealer/ Peugeot Dealer Locator available online / Découvrez ici toutes les nouveautés de la gamme Audi 30 janv.

Volvo Cars Merchandise website link If you can. The unique items you'll find here have been created for you in close collaboration with the Volvo design team and leading designers around the world. We trust you will find an expression of the finest items available for your selection. you should also try to visit The Shop at Volvo Cars in Gothenburg at the Volvo Cars Visitor Centre. end users Brochure/ Test Drive/ Used Cars/ Build your own VolvoVolvo Dealer Locator end users VOLVO Services online .VOLVO Volvo Cars Merchandise Introducing the Volvo Cars Global Collection of gifts and apparel. Sörredsvägen.

fixed headlights. airbags) OPEL SAFETEC SAFETEC . adaptative forward lightning .High Tech Headlights 90% better road illumination vs. Low Emission Zones. Adaptative forward lighting end users OPEL Increasing safety by maximizing high-beam usage. interior safety. What does Opel offer? Design (aerodynamics/exterior dynamics/ Inerior style & comfort) videos available is Opel's synchronized active and passive safety systems structure.see better. Opel's innovative range of passive safety features are featured in different films (Structural safety.a comprehensive safety strategy Look good. High Beam with SAFETY (lightning system) Assist . exterior safety.OPEL OPEL OPEL AMPERA Lighting Technology hybrid vehicle available in end users (clips 2011 downloadable) Leading the way in Lighting Technology end users benefits (How far can you go? What's the cost? What's the output?) / technology (How Voltec Works? Not a "hybrid"!) described in details / Go Electric!. Changing Energy Mix. seat belt.

quick finance quote + Comparison calculator / Toyota Optimal Drive / Hybrid Synergy Drive end users permanently online. order a brochure end users TOYOTA end users/B2B your nearest dealer. blog. Press conferences and fairs . B2B BOSCH media shop.VW Services online Today/Tomorrow . regular updates permanently online. charts and files. regular updates end-users. category divisions/products CONTINENTAL end-users. B2B end-users. Continental imagefilm or product videos. book a test drive. regular updates end-users. This series has been developed in collaboration with Bosch.Our blog News and events Motorsport Toyota and the environment Related Toyota links book a test drive. You can download material of the divisions. It is aimed at readers seeking information about specific automotive technology components or systems. build your own. B2B . Continental product and application images or poster. category events media center.you can download the images. Statements. request a brochure end users for each model: explore. specialist literature permanently online. find a retailer. regular updates permanently online. gallery. category videos media center. TOYOTA Services online TOYOTA CONTINENTAL CONTINENTAL Services online media center.

regular updates end-users. CDROMs and other media.BOSCH brochures and media permanently online. . B2B You can order the latest free and in-depth information on initial issue automotive equipment in the form of brochures.

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