BSc Marketing

This programme will also expose you to the core disciplines of business and management and this will allow you to see the big picture and understand how marketing can be seamlessly integrated with the rest of the activities in the company to maintain a competitive edge in the industry. including the public sector.BACHELOR OF SCIENCE IN MARKETING What is Marketing? “Marketing is an organisational function and a set of processes for creating. Programme Overview This degree programme provides you with contemporary specialised marketing knowledge with additional competencies in other areas of business and general management. . The programme will give you a competitive edge in a range of jobs in marketing in any industry. effective administrative and student support. you will have the opportunity to hone the critical networking. numerical and analytical skills that every marketer needs. and think strategically and independently. Last but not least. It equips you with managerial. job availability and growth within the eld of marketing is expected to be good in response to the growing demand for skilled marketing professionals in all sectors of the economy. well-organised and exible. family and social responsibilities. are creative. All of them have post-graduate academic quali cations relevant to the courses they are teaching and most of them have at least 10 years of teaching at various tertiary institutions in Singapore. in particular: • Sales/Sales Management • Advertising & Promotion. As marketing is an essential business function in any commercial enterprise. have the ability to plan in advance. communicating and delivering value to customers and for managing customer relationships in ways that bene t the organisation and its stakeholders” (American Marketing Association). Public Relation/ • Corporate Communication • Customer Support Services • Product & Brand Management • Retailing & Wholesaling • Purchasing & Merchandising • Marketing/Consumer Research • Services Marketing • International Marketing • E-Marketing The specialised marketing courses will help you to understand and manage the key functional areas of marketing effectively. Marketing opportunities include careers in a variety of areas. Associate Faculty The teaching faculty consists of lecturers who have both academic knowledge and industry experience. and the latest technology will help you grow and thrive in an independent learning environment. presentation and team management skills required of business leaders in a rapidly globalised world. All of our associate lecturers have considerable industry experience in marketing or consulting and some of them have been involved in course development at UniSIM. With their vast experiences. dedicated faculty. The modular structure of the degree offers you the exibility of scheduling your courses in a way that allows you to balance your studies with career. Those who succeed in a marketing or sales eld typically have good written and oral communication skills. they will bring to life the theoretical concepts and share how these are applied in the business world. The robust academic standards. The faculty work in teams and this ensures that the curriculum is well integrated across classes.

“Give a man a sh. lecturers and tutors have lit the re of learning in every student. Teach him how to sh. UniSIM has laid a strong foundation for me. they have taught us how to think rather than what to think. 40 cu electives and 10 cu university core courses). Level 1 Compulsory Courses (Total 5 cu) Statistics Level 2 Compulsory Courses (Total 30 cu) Financial Accounting Managerial Accounting Contract & Agency Law Managing People Managerial Economics Marketing Management Level 3 Compulsory Courses (Total 35 cu) Financial Institutions. and you feed him for life”. We want our marketing graduates to be in positions to contribute signi cantly to the growth of their organisations.” Professor Koh Hian Chye Dean School of Business Curriculum Degree Requirements (80 cu compulsory. Instruments & Markets Financial Management Consumer Behaviour Integrated Marketing Communications Business-to-Business Marketing Services Marketing Marketing Research Level 3 Marketing Elective Courses* (Total 40 cu) Sales Management Retail Management Brand Management Multivariate Analysis Marketing for Financial Services Internet & Social Media Marketing Pricing Case Studies in Marketing Management Level 4 Compulsory Course (Total 10 cu) Strategy (10 cu) * * * * Up to 10 cu of the above electives can be replaced by General Electives. which are courses offered under the General Studies Programme (course pre-requisite applies) Message from Our Graduate In UniSIM. we train our students to be business leaders. As the old saying goes.Message from the Dean “In the School of Business. The latest know-how and essential life skills that I have acquired through UniSIM’s learning program has shaped my con dence in taking on the dynamic challenges of this knowledge-driven global economy. All courses are in 5 cu unless stated otherwise. Together with the rigorous learning program. molding us into creative and enterprising individuals who are capable of doing new and exciting things. you feed him for a day. the professors. Ms Yvonne Hu Cee Fung BSc in Marketing graduate .

classes. Tuition Fees and Government Subsidy The amount of course fee you pay in each semester depends on the number of courses you take in that semester. Internet Access All UniSIM students must have access to a computer or laptop and the Internet in order to use the electronic and website facilities.sg SIM University CPE/UEN: 200504979Z Registered: 4 June 2010 to 3 June 2016 Information is correct at time of print (August 2011) . Admission is solely within the discretion of UniSIM. Students enrolled in this programme may be eligible for up to 55% government subsidy on course fee. Please visit www. Incomplete applications will not be considered.unisim. They do not include costs for textbooks and other additional items specified by UniSIM from time to time. supervision. Shortlisted candidates may be required to undergo one or more interview(s) and/or take written admission or other evaluation tests. All applications are considered individually on merit. academic or administrative information. and the offer of admission depends on the number of places available. You must submit all the required documents together with your admission application. assignments and examinations. or local polytechnic diploma.unisim.edu. Course fees cover all study materials.Administrative Details Admissions You will be considered for admission if you meet these minimum eligibility criteria: • GCE ‘A’ level with two passes (prior to 2006) or two H2 passes (from 2006).edu. which allow access to course. Candidates with an acceptable SAT score may be considered for admission on a case-by-case basis. and • 21 years old and above.sg for current tuition fees and eligibility criteria for government subsidy. Contact Details: SIM University 461 Clementi Road Singapore 599491 Telephone: (65) 6248 9777 Fax: (65) 6763 9077 Email: student_recruitment@unisim. How to Apply Applications are to be made online via www.edu. • Two years of work experience or currently employed on a full-time basis.sg.

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