QASMS

November 2011

Executives in Action

Quaid-i-Azam School of Management Sciences (QASMS), Quaid-i-Azam University, Islamabad

introduced BBA program thereby admitting undergraduate students. QASMS also started the M.Phil program. The School was inaugurated by Dr. Masoom Yasinzai,Vice Chancellor, Quaid-i-Azam Univeristy. The event was covered by almost all the leading newspapers like DAWN, THE NEWS, The Nation, Daily Express, Pakistan Observer, Jinnah, The Daily Mail, Daily Din, Daily Ausaf etc. Prior to this the 'Department of Administrative Sciences', also known as DAS, (established in 1975) was the pioneer in the region in introducing MBA and MPA degree programs; thereby since 70's it is preparing highly skilled business leaders who can cater to the ever growing demands of the industry. In the last 36 years, the department's (now QASMS) alumni have made a significant contribution in Pakistan's economy and are included among Pakistan's top business leaders. The purpose of this transition was to extend the same quality education at undergraduate's level as is being imparted at the graduate's level. However, our main focus is quality instead of quantity. Our mission is to produce catalytic leadership and competent business graduates.

Editorial
t's been a busy season since the Department of Administrative Sciences (formerly known as DAS) evolved itself into Quaid-i-Azam School of Management Sciences (QASMS), and no doubt it has been a fruitful year. With this evolution, came along many changes like introduction of new programs of BBA and M. Phil. Publishing newsletter has been an old tradition and it has been a part of DAS (now QASMS), since its early ages. The revival of this tradition and at the same time meeting the high standards set by our predecessors was indeed a challenging task. However, this was achieved with the overwhelming support of our bright students. In addition to some brilliant contributions from our students, this edition also captures a glimpse at the life of a Business Student at QASMS. This life circles around weekly seminars, workshops, competitions, sports and for the rest, you have to go through this newsletter. Enjoy this ride with us! Have a great Day!

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The Inauguration of Quaid-i-Azam School of Management Sciences (QASMS)
n 2010, one of the Leading Universities of Pakistan, Quaid-i-Azam University (QAU), Islamabad took a historic initiative of including the bachelors program in its charter. The university also felt the need of a Management School as a result the foundation of Quaid-i-Azam School of Management Sciences (QASMS) was laid and the school got inaugurated on Monday October 18, 2010. For the first time in its history, QAU Advisors to Editorial Board: Mr. Adnan Shafaqat , Ms. Tooba Shahid Patron in Chief: Dr. Basit Basharat Tayyab Editor Board: Mr. Aqeish Parvez (MPA-IV), Ms. Misbah Majeed (MPA-IV), Mr. Wali Sultan (MBA-IV), Mr. Hisan Asif (BBA-III)
Quaid-i-Azam School of Management Sciences (QASMS) November 2011 1

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QASMS

Executives in Action

November 2011
Quaid-i-Azam School of Management Sciences (QASMS), Quaid-i-Azam University, Islamabad

MR. IMRAN INAYAT BUTT
Director (Securities Market Division) Securities & Exchange Commission of Pakistan MBA, Class of 1989

t the outset, I would like to express my gratitude for the team of this Newsletter for providing me this opportunity to share my thoughts about my experience at Quaid-i-Azam University (QAU). I believe that studying at QAU was one of the best choices in my life so far. The MBA program was incredible. Although, it was demanding, but really worthwhile because of its relevance with industry, highly qualified faculty, excellent academic environment and considerate career guidance. The knowledge that I gained from the Department of Administrative Sciences (DAS) really helped me in my practical life. The internship program and industrial tour during this program allowed me to apply my learning and prepared me for my future career. It was a life time opportunity to get to know the people from all the provinces of Pakistan and make such great friends from all the cultures of

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Pakistan. I chose QAU mainly for its reputation as a leading business education institute and for its diverse student body and faculty, which I believe, provide a good platform of preparation for a future career in a challenging business environment. The courses attended in two years gave me an excellent introduction to the field of management, accounting, finance and marketing by focusing on both researchoriented work as well as tackling business case studies in a team. I would particularly appreciate the faculty members and staff at DAS who were always friendly and helping in every possible way. From the very first day, we were cordially received by faculty members, senior students and administrative staff. They made it very easy for us to adjust in an environment totally new for most of us. The experience at QAU was beyond my expectations. Being a

student at DAS, it was challenging but also extremely rewarding. I have gained enormously from studying at DAS. All I can say is that I am glad about my choice to come to QAU. This long lasting experience had a great impact on my life and helped me a lot both academically and personally. I also take this opportunity to congratulate the Incharge, faculty members, students and staff of DAS for the transformation of the Department into Quaid-i-Azam School of Management Sciences (QASMS). This is the result of the sheer hard work and strong commitment of all the people associated with this institution. I am glad to know that after serving the graduate market for more than three decades, the business school has also started four year BBA program. I wish all the students of QASMS success in their career.

Weekly Seminars
eekly Seminars make the exciting life at QASMS even more informative, turning it into extremely valuable and learning experience. Detail of the seminars conducted to fulfill this purpose is given below: ? Mr. Shakil Haider, Managing Director at Bank of America Merrill Lynch (UK) delivered a seminar titled 'Corporate
Quaid-i-Azam School of Management Sciences (QASMS) November 2011 2

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QASMS

Executives in Action
Banking' on November 05, 2010.
? Ms. Seema Abdullah, Project

November 2011
Quaid-i-Azam School of Management Sciences (QASMS), Quaid-i-Azam University, Islamabad

Manager, University of

Marketing – Brands, Mobilink, delivered seminar titled 'Brand Management' on April 8, 2011.
? Mr. Qasim Nawaz (QASMS

'Recruitment / Selection and its current challenges' on December 31, 2010
? management arranged QASMS

Alumni – MBA, Class of 1986) Managing Director, Banking Services Corporation (BSC) State Bank of Pakistan (SBP) graced his presence on April 14, 2011. He delivered a seminar titled 'Overview of BSC - SBP; an equal opportunity employer'.

Melbourne, Australia delivered a seminar titled 'Introduction to Project Management' on December 10, 2010.
? Mr. Shahbaz Khan, Head of

Corporate Strategy & Planning, Ufone, honored QASMS by

on March 18, 2011 a seminar titled 'Capital Markets: Role of Stock Exchanges & SECP'. The guest speaker was Mr. Imran Inayat Butt, Director Securities Market Division, Securities and Exchange Commission of Pakistan.
? sman Mr. O

Haq, Senior Manager, Office of Strategy Management, Mobilink delivered a seminar titled 'Business Strategy and its Management' on March 25, 2011.

The management of QASMS is also thankful to Mr. Qasim on announcing one merit scholarship for QASMS students.
? A seminar titled 'Secrets of

? Mr. Sayyed

Ahmad Masud (Chair TiECON & Managing

delivering a seminar titled 'Transformation of Telecom Sector after Deregulation in Pakistan' on December 10, 2010.
? ar Semin

Advertising Revealed' was arranged on May 20, 2011. Distinguished guest speakers; Asif Suhail from ARY News, Tahir Jameel from Ausaf, Zara Basharat and Fahad Qureshi from DAWN News were invited to have an interactive and healthy discussion with

on 'Regulatory Framework of Capital Markets', was conducted on December 31, 2010. Guest Speaker was Mr. Imtiaz Haider, Managing Director, Islamabad Stock Exchange.

? Brig (R) Abdus Sattar Niazi,

Manager Human Resource and Industrial Relations, Coca Cola Beverages Pakistan Limited delivered a seminar titled

Director, Channel 7 Communications Pvt Ltd) along with TiE Islamabad Team delivered a s e m i n a r o n April 1, 2011. The topic of this seminar was 'Introduction of 'TiE' (The Indus Entrepreneurs) & 'YES' (Youth Entrepreneurial Society) Business Club’
? uddin Khan, Manager Mr. Saif

students.
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Quaid-i-Azam School of Management Sciences (QASMS)

QASMS

Executives in Action
Workshops

November 2011
Quaid-i-Azam School of Management Sciences (QASMS), Quaid-i-Azam University, Islamabad

Mobilink Student Development Workshop
QASMS proudly conducted the 'Mobilink Student Development Workshop' on November 25, 2010 at

Project Management – Skills for Success
Q A S M S i s thankful to Mr. Sajid Latif (PMP), Head of Project Management Office, Mobilink for conducting a 1day workshop titled 'Project Management Skills for Success' on May 21, 2011.

Integrating Strategy and Finance
the campus. QASMS was privileged to have Mr. Suleman Ansar Khan, Manager HR Organizational Development, Mr. Hamza Amjad, Associate Staffing and Compensation, and Mr. Taher Khan Hussain (CEO, Pit Stop International (UK) & MD, theWinningCV (UK)), who was visiting Pakistan from U.K. and honored us with his presence. Mr. Syed Waqar A k b a r (professional t r a i n e r ) conducted a 1-day workshop titled 'Integrating Strategy and Finance' on June 04, 2011.

Competency Management System
1-day interactive and informative workshop titled 'Competency Management System' was conducted on May 07, 2011. Mr. Omer Nazir, AM (HR/Admin),

Building your CV Writing Skills with theWinningCV - an interactive workshop with Taher Khan Hussain’
Mr. Taher Khan Hussain (CEO, Pit Stop International (UK) & MD, theWinningCV (UK)), conducted an interactive workshop on June 11, 2011 for the students, titled 'Building your CV writing skills with theWinningCV (UK)-an interactive workshop with Taher Khan Hussain'.Mr.Taher is an internationally certified Master Trainer. He has trained over 8000 professionals from 38 nationalities and in 7 countries. The management of QASMS is also thankful to Mr. Taher Khan Hussain for designing "The QASMS CV" Format.

Government Holdings Private Limited was the facilitator.

Quaid-i-Azam School of Management Sciences (QASMS) Quaid-i-Azam School of Management Sciences (QASMS)

November 2011

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QASMS

Executives in Action
Clean Margalla Campaign
Clean Margalla Campaign was arranged by the students of MBA. Their purpose was to spread awareness about keeping our surroundings clean. 'Students of QASMS played their part in Clean Margalla Campaign', to preserve nature and the beauty of Margalla Hills, by collecting garbage and disposing it off.

November 2011
Quaid-i-Azam School of Management Sciences (QASMS), Quaid-i-Azam University, Islamabad
'Coke Cricket Junoon Activity' conducted by the team of 'Coke Brand Ambassadors' was a huge success. Management of QASMS is thankful to Brig ® Abdus Sattar Niazi, Manager HR & Industrial Relations, Coca Cola Beverages Pakistan Limited for this initiative.

Exhilarating Year at QASMS
? Zia-ul-Haq(BBA-III)

- 3rd

position (Urdu)

Visit to Power Radio FM 99
QASMS students visited Power

Students in conversation with U.S. Ambassador Mr. Cameron Munter at PTV Studio
U.S. Ambassador Mr. Cameron Munter and his wife, Dr. Marilyn Wyatt, held an open and candid conversation with students from selected universities/business schools of Pakistan, covering issues such as U.S.-Pakistan relations, the war against terrorism, and U.S. civilian assistance. The conversation was broadcasted on PTV.

Documentary Competition
A talented team of students comprising of Talha Sadiq, Farrukh Ali Baig, Alveena Mushtaq, Uzma Latif from MBA III and Rabia Khalid, Shoib Qamar and Miqdad Hussain Turi from MBA II, secured 3rd position for QASMS in a Short Movie Radio FM 99 to understand their functions and the way they perform their operations.

TiEcon TiEger @ QASMS

Bangladesh Delegation
A delegation of students from

Competition at FAST Peshawar.

Declamation Contest
Four of the talented students of QASMS secured 4 positions in 'Allama Iqbal Inter-departmental Declamation Contest' held at QAU. The high flyers of this event were:
? (BBA-III) - 1st Position Ali Raza

TiEcon Tieger was all about business plans.

University of Dhaka, Bangladesh visited QASMS.

Coke Cricket Activity

Junoon

Industrial Tour (For Graduating Batch of Spring 2011)
? has a long tradition of QASMS

(English)
?Rab Nizamani (BBA-III) Abdul

- 2nd Position (English)
? Khan (MPA-II) - 3rd Malheer

Position (English)

arranging Industrial Trip for its graduating batch. This year the Industrial Trip, for MBA batch 2009 – 2011, was arranged. Students availed the opportunity to visit following organizations in different cities: ?o d T e x t i l e M i l l , Maso Faisalabad.
November 2011 - December 2011 55 August

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QASMS

Executives in Action
? Interloop, Faisalabad. ? Mahr Textiles, Sialkot. ? Foods (Production Haleeb

November 2011
Quaid-i-Azam School of Management Sciences (QASMS), Quaid-i-Azam University, Islamabad
Students celebrated 'Corporate Theme Day'. Color code was black and blue.

Visit to Islamabad Stock Exchange
The students of BBA enjoyed an informative 'study visit' to 'Islamabad Stock Exchange (ISE)'. The management of QASMS is thankful to Mr. Imtiaz Haider, Managing Director, Islamabad Stock Exchange (ISE) for arranging the visit.

Plant), Multan Road, Lahore. ? Intercool, Lahore. Varioline

ICC Cricket World Cup 2011 - Green Day
Cricket mania kept the whole nation busy during March 2011. As a solidarity notion, 'Green Day' was celebrated on March 30, 2011 when two traditional rivals, Pakistan and India met each other in a match that was famously called 'MATCH OF THE CENTURY’.

Competition for Corporate Social Responsibility
? Bata Shoes, Bata-Pur, Lahore. ? JANG News Office, Lahore

A competition was arranged to generate some innovative ideas emphasizing on Corporate Social Responsibility (CSR). It was chaired by; Mahmood (National Coordinator, United Nations Industrial Development Organization, UNIDO) ? Ms. Sara Pervaiz (Project Manager, British Council and Visiting Faculty at QASMS) Students from BBA took part in this competition and presented their ideas to the audience. They secured the following positions.
? anveer Mr. T

Gilori and Petals Passion
The students of MPA (III) under the supervision of their course

Students Visit to ARY News
The management is grateful to GM ARY News Mr. Sheraz Kamal for

his hospitality and for arranging an interactive session of students at ARY News.

? Hayat-1st Prize Abdullah ? Ali Raza-2nd Prize

Participation of Students in 'Faisala Aap ka' at Samaa T.V's Talk show
The students of QASMS got invited in the show 'Faisla Aap ka', hosted by Asma Sherazi, at Samaa T.V. The topic of program was 'What has three years of democracy given to Pakistan?'

Walk to Promote Anti-Littering Awareness
An anti-littering campaign was launched to make the campus clean, for which a walk was arranged, by students of MBA IV, in collaboration with students from different departments of the university. The group was called 'Visionaries'.

facilitator Mr. Faheem Azam, performed the task of branding two local products not advertised before (Paan as Gilori and Flowers as Petals Passion). The launch of the products was preceeded by a series of intersting and exciting advertising and promotional activities spaning over a period of more than two months.

Lipid Profile Test
A team of doctors from AFIC (Armed Forces Institute of Cardiology) visited QASMS to conduct the lipid profile test organized by the students of QMC (QASMS Marketing Club), a total of 500 students and teachers participated in the event.

Corporate Theme Day

Quaid-i-Azam School of Management Sciences (QASMS) Quaid-i-Azam School of Management Sciences (QASMS)

November 2011 - December 2011 66 August

QASMS

Executives in Action
Pride of QASMS

November 2011
Quaid-i-Azam School of Management Sciences (QASMS), Quaid-i-Azam University, Islamabad

Bronze Medal (Snooker) Asian GamesChina 2010
Mr. Shahram Changezi (MBA 2009-2011) won a bronze medal in Snooker in the Asian Games 2010 held in China. He was awarded the 'Pride of QASMS' award at farewell dinner of outgoing batch on January 6, 2011.

Book Launching
Mr. Shahzad Ali Gill (MPA 2009-2011) made the school proud by launching his poetry book titled 'Rage-Jaan Tha Jo Kabhi'. He was awarded the 'Pride of QASMS' award at farewell dinner of outgoing batch on January 6, 2011.

Brand as a Religion
hen we hear the term "brand as a religion" many of us get surprised. The reason behind this is that most of us being Muslims view religion as a complete model, a complete guideline as to how we should spend our lives. It tells us about the virtues, sins and the ultimate outcomes of the deeds that we perform during our life span. How can a brand which is merely the spoken part of a trademark, according to a marketer, be a substitute for religion? Some might argue that this is just another term which might prevail in the West but has nothing to do with our lives. Being Muslims we simply cannot say or even think that a single brand can be the ultimate way we

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live our lives but the reality is somewhat different. Personally, I feel that the term brand as a religion doesn't exactly mean the way that it sounds. In fact, a person who is a fundamentalist and performs his religious duties efficiently might consider a particular brand as an accessory or a tool which helps him/her to be a good Muslim, or a good Christian etc. Take the example of an individual who regularly buys a particular brand of soap as he thinks that it provides him with the necessary hygiene which he considers important when he is about to take a shower in order to prepare himself for the Jumma Prayer, or a person who buys a particular brand of a toothpaste only for the fact that his breath

will be fresh when he enters the mosque and greets people. Despite these common examples, let us consider a more general approach when our whole nation buys green shirts, paints their faces with green color paint, uses ring tones that have Pakistani national anthem and uses green colored mobile phone themes; they are supporting 'Team Pakistan'. When different categories of products associate themselves with the major brand, that is "Team Pakistan" then people tend to buy their products with pride. The reason behind this is again the same, they consider the products essential in order to show their loyalty towards Team Pakistan, they want to be a part of the culture,
November 2011 - December 2011 77 August

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QASMS

Executives in Action
the mainstream and the lifestyle that is favorable at that point in time and they want to be a part of the hype just because of a single brand. People in the West have developed an enormously high affinity for the products related to the football teams that they admire. They like and prefer the ads which use the same colors in their themes as their football team's color. They buy the products that are somehow related directly or indirectly to their beloved team. This is the reason why companies

November 2011
Quaid-i-Azam School of Management Sciences (QASMS), Quaid-i-Azam University, Islamabad
merely to capture the huge audiences and attain their loyal support. In short we can conclude that 'Brand as a religion' is the future phenomenon when people are going to fully associate themselves with certain brand and it will become more and more difficult for competitors to lure them or have their attention. Ghulam Abubakar, MBA-IV

such as Nike and Adidas pay huge amounts of money to become the official suppliers of the merchandise of teams such as Manchester United, Chelsea, Arsenal, Liverpool, Real Madrid and Barcelona. Other companies around the world pay millions of dollars to the clubs to endorse their brands, simply because they know people follow the brands like they follow their religions. Nowadays companies create long term relations with their customers. They use celebrities to endorse their brand name,

Impact of Entrepreneurship on Economy
t has been observed that most of the developed economies attract entrepreneurs as they offer proper infrastructure, consistent rules and policies, easy access to capital, adequate management and business skills and better availability of energy/power. An entrepreneur is a person who has possession of a new enterprise, venture or idea and assumes significant accountability for the inherent risks and the outcome (Wikipedia). Entrepreneurs often come up with innovative and creative business ideas which are based on emerging technologies. The best examples include Facebook and Google. Both were innovative business ideas that started off as an entrepreneurship venture. Today, they have been transformed into big corporations. Therefore, the role of the entrepreneur is indispensible for development and growth of an economy.

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Currently our economy is struggling hard to curb the increasing level of unemployment. Unemployment is a serious problem because when unemployment is high, resources are wasted and people's incomes are depressed; during such periods, economic distress also spills over to affect people's emotions and family lives. High unemployment is a symptom of waste; for during recessions, when unemployment is high, the economy is not producing up to high level (By Samina Khalil and Rao Noman Saleem; Applied Economics Research Centre). Entrepreneurship and SMEs (Small and Medium Enterprises) generate 78 percent of nonagricultural sector employment and contribute 30 percent to GDP. Entrepreneurship brings more businesses that create more jobs; the more the jobs the better the economy. Google has 26,316 employees, whereas Facebook has more than 1,400 employees. In Pakistan, entrepreneurs

counter various hurdles including shortage of electricity and gas, inconsistent laws and policies, inflation, poor infrastructure and lack of capital sources. Despite all of the above mentioned hurdles, Pakistan offers a bright prospect for entrepreneurial ventures. Over the last 10 years Pakistan has developed a market for technology and electronics. Successful entrepreneurs always respond to new market opportunities, which include identifying new products or services to offer existing customers or attracting new customers for existing product or services. Concerned authorities should acknowledge the significance of entrepreneurial ventures by providing them with easy and immediate access to capital for an improved and sustainable economy. Faridoon Hassan, MBA-III
November 2011 - December 2011 89 August

Quaid-i-Azam School of Management Sciences (QASMS) Quaid-i-Azam School of Management Sciences (QASMS)

QASMS

Executives in Action
persistent rise in the prices of the consumer basket is termed as inflation. This phenomenon manifests itself in many forms and in varying degrees. There are myriad reasons for this inflation present in the roots of the economy. Out of these numerous reasons, the most applicable to Pakistan's scenario are the increasing population, bottlenecks in supply of goods and services, rising costs of factors of production and the faulty policies of the government. The population rise is actually a boom that has caused the demand to rise uncontrollably, leading to a rise in the prices. Pakistan's estimated population in 2011 is over 187 million, making it the world's sixth most-populous country, behind Brazil and ahead of Bangladesh. There are also the bottlenecks in the supply of consumer goods. This is caused by the low levels of capacity and other problems like the lack of proper chain management and inconsistent availability of raw materials. Moreover, a rise in the cost of factors of production is also a major cause of inflation. Pakistan's currency is very instable and is greatly dependent upon the dollar. Minor fluctuations in the dollar value magnify the effect on the rupee. Hence a rise in the price of, let's say petroleum, will cause greater than normal rise in price in Pakistan. One of the greatest factors is the faulty policy of the government e.g. the increase in the regressive taxation causes the purchasing power of the people to fall drastically, particularly the lower class families. According to a report,

November 2011
Quaid-i-Azam School of Management Sciences (QASMS), Quaid-i-Azam University, Islamabad

Inflationary Pressure on the Economy

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the International Monetary Fund (IMF) recommended Reforms General Sales Tax (RGST) of 15 percent would only increase inflationary pressures and prices. Tax Levels such as the Flood Relief Surcharge and the increased Special Excise Duty on imports and domestic produce will add to the inflationary pressure. Given this abysmal scenario, it is extremely cynical that the Pakistan economy will improve on its 2010-11 growth rate of two percent in fiscal year 2011-12. With the growth rate expected to be slump, rampant inflation is likely to prevent the income of the common man from increasing. A report on Pakistan suggests that 40 percent of Pakistan's 175million-strong population (approximately 70 million) will continue to live in absolute poverty. When such a large number of people are living below the poverty line, they will definitely pose a huge burden on the economy because their consumption greatly exceeds their contribution. Another issue that cannot be ignored is the fact that an already distressed Pakistan economy is caught in the vicious cycle of having to borrow externally to pay off existing foreign debt. This circular debt is killing the economy slowly but surely. Although we frequently hear news every other day that the government wants to cut its foreign borrowings, nothing as such happens in reality. The creditors like IMF then want the government to implement policies that are not in the interest of the economy. A major

example is the requirement of the IMF to implement the RGST. This would downgrade the already slumped economy. The government's domestic net financing needs have increased after the floods and about two trillion rupees in treasury bills are to be rolled over this fiscal year, while domestic private demand will soften and undermine the already weak recovery in private sector growth. There is a link between political reality and economic progress. Overall revenue collection is slipping away compared with the target, whereas total expenditures to the security arrangements are increasing. Last but not the least; we come to the flawed policies of the government, although the government claims to have taken steps to control it. These steps include a liberal import regime for food items including zero rating of the imports of these commodities. In order to provide relief to the low and fixed income groups, the government has been selling wheat flour and sugar through the outlets of the Utility Stores Corporation (USC) at much lower prices than the market. To augment supplies of essential commodities in shortest possible time and at lower freight charges, the government has also allowed the import of various items through land routes from neighboring countries. However, all these are secondary measures. Problems like 'inflation' cannot be resolved by applying the secondary measures directly, strategic planning is needed. Domestic production needs to be
November 2011 - December 2011 10 August 9

Quaid-i-Azam School of Management Sciences (QASMS) Quaid-i-Azam School of Management Sciences (QASMS)

QASMS

Executives in Action
encouraged and boosted so as to meet the demand locally and at low cost. Excessive imports have to be curtailed to reduce the deficit. Inflation needs to be attacked from both the demand and supply sides. Only then is the equilibrium point achievable. The government should

November 2011
Quaid-i-Azam School of Management Sciences (QASMS), Quaid-i-Azam University, Islamabad
economy out of the clutches of this vicious beast; otherwise it will devour the whole economy crushing the middle and lower class in the process. Azzam-ul-Asad Mazhar, MPA-II

implement structural policy measures to support long-term growth by enhancing revenue generation, broadening the tax net, containing circular debt in energy and commodity sectors, and reducing the burden of losses from state-owned enterprises. It is very important to pull the

Attract more Clients using ‘Linkedin’
ocial networking websites are nowadays providing a new platform for supporting existing businesses and building new ones. There are some social networking online sites like 'Linkedin.com', that are synchronizing with the needs of business organizations and more specifically with business men. Linked-in was founded in 2003. The foundation of this website had only one sole purpose "professional networking". The website allows you to maintain a list of contacts and details of people called connections. As of now, Linked-in reports more than 100 million registered users across 200 countries worldwide. It is one of those websites which accountants, lawyers, and marketing professionals use to attract more clients. This website has witnessed a substantial increase in their regular customer base.

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The most suitable way to use Linked-in is to create a professional looking profile. You need not necessarily to list your past accomplishments, as the clients are not interested in them. Instead they want to see what you can actually do for them. This can be done by describing what you do for other clients. More focus should be on your on job accomplishments. Business organizations use this website to the best of their advantage and business professionals are constantly on the look-out for potential employees. The first thing that a business proprietor will do is that he will seek other people with similar interests. They may be professionals from different countries or simply those who share your interests (as in a hobby or a sport). By using specific keywords, you can search for these kinds of connections. It is

indeed an affluent source for finding new clients. Furthermore, addition of testimonials or simply a statement of support to your profile by the people whom you have done business with, adds in increasing your credibility in the market. Be sure that you ask your current or former business partners to post testimonials on your profile. There are countless ways to use Linked-in for marketing; it can bring success to your business, so it's quite helpful for professionals who are willing to do whatever it takes to make it work for them. This website provides added profit in the form of more clients. There is simply no excuse for not using this website to expand a thriving business. Hisan Asif, BBA-III

Alumni

Shazda Zia, MPA, Class of 1979 Vice President HR, ZTBL

Muhammad Nehmatullah Toor MBA, Class of 1981 SEVP Finance/CFO, PTCL

Mahmood Karim Qureshi MBA, Class of 1984 Senior Vice President, ZTBL

Qasim Nawaz MBA, Class of 1986 Managing Director, Banking Services Corporation State Bank of Pakistan

Quaid-i-Azam School of Management Sciences (QASMS)

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QASMS

Executives in Action

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Quaid-i-Azam School of Management Sciences (QASMS), Quaid-i-Azam University, Islamabad

Mansoor Ahmed MPA, Class of 1988 Director HR, Canteen Stores Department (CSD)

Sayyed Ahmad Masud MBA, Class of 1989 Managing Director, Channel 7 Communications (Pvt) Limited

Hamid Asadullah MPA, Class of 1989 Director, Arrows Advertising (Pvt) Limited

Muhammad Zafar Iqbal MPA, Class of 1990 National Manager Sales, Atlas Honda Limited.

Muhmmad Siddique Afridi MBA, Class of 1991 Senior Manager (Cost Management), PTCL

Syed Zulfiqar Ali Zaidi MBA, Class of 1995 Head of Staffing & Compensation, Mobilink

Nisar Ahmed Shaikh MBA, Class of 1996 CEO, Brandact Pvt Limited

Mansoor Niaz Janjua MBA, Class of 2005 Senior Accountant, Baker Hughes EHO Limited

Adnan Shafaqat MBA, Class of 2005 Associate HR Operations & Employee Relations, Mobilink

Quaid-i-Azam School of Management Sciences (QASMS)

Fouad Mustafa MBA, Class of 2006 Senior Officer Fleet & Corporate Cards, Cards Division, PSO

Samrina Zahid MPA, Class of 2006 Senior Executive (Technical), Ufone

Zafar Iqbal MBA, Class of 2007 Assistant Manager (Sales), Berger Paints Pakistan Ltd

Sabeen Gul Kayani MPA, Class of 2007 Executive HR Operations (North), Wi-tribe Pakistan

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Hassan Tayyeb Tirmizi MBA, Class of 2007 Manager HR, Developments in Literacy

Amin Haider Shah MBA, Class of 2009 Incharge Trade Finance, Bank Alfalah Limited

Earge Ali MBA, Class of 2010 Regional Channel Development Representative, Double A Int. Network Co. (Pvt) Ltd. Pakistan

Quaid-i-Azam School of Management Sciences (QASMS)

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November 2011
Quaid-i-Azam School of Management Sciences (QASMS), Quaid-i-Azam University, Islamabad

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Paradigm
Your Business Handyman

With Expertise in the area of HR Operations, HRM System Development, Organizational Development, Trainings and other HR services, Paradigm Pakistan promises its clients the best and the most cost effective, efficient HR options available today in the Competitive Market. What’s more, our stand ards are high enough to consistently exceed customer expectations, and attentive, personalized service, quick response and timely delivery make us your best option for a human resources partnership.

Pakistan

We believe data integrity and relevance is as important as the sophistication of analysis. Our approach is individualized; no two organizations are ever identical! We offer total package solutions —

Our Partner Firm

Quaid-i-Azam School of Management Sciences (QASMS)

November 2011

12

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