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It is also an attempt to profile the users among different types depending upon their style of usage and their motivating factors. We have deliberately not included either online networks dedicated to business networking. or in a more public way such as a comment posted for all to see. This research aims at finding the response of the users and non-users towards this form of communication. there has also been considerable media coverage of the growth of social networking. Users of these sites can communicate via their profile both with their ‘friends’ and with people outside their list of contacts. confusion over privacy settings. and contact with people one doesn’t know. . or user-generated content (UGC) sites (as the latter’s primary focus is on content creation and sharing rather than the development of online social networks). conventions and practices which users have to navigate to make them understood and avoid difficulties. In parallel with this.EXECUTIVE SUMMARY The rapid growth of social networking that has been observed over the last two to three years is indicative of its entry into mainstream culture and its integration into the daily lives of many people. often called ‘friends’. They allow people to easily and simply create their own online page or profile and to construct and display an online network of contacts. Like other communications tools. These range from the etiquette of commenting on other people's profiles to understanding who one does and doesn’t add as a ‘friend’. such as the unintended consequences of publicly posting sensitive personal information. Social networking sites also have some potential pitfalls to negotiate. social networking sites have certain rules. For the purpose of this research report we have purposely focused on the social and communications aspects of social networking sites. its potential positive outcomes and concerns about the way that some people are engaging with it. This can be on a one-to-one basis (much like an email). Social networking sites offer people new and varied ways to communicate via the internet whether through their PC or their mobile phone.
How many people uses mobile phone to access social networking site Rationale and Scope of study Social networking sites are the most visited sites on internet today. .OBJECTIVE OF STUDY PRIMARY OBJECTIVE: To analyze the number of people using social networking sites nowadays. Apart from mailing and knowledge based services these sites are most demanded sites. 3. How much time they are spending on social networking sites. SECONDARY OBJECTIVEs: 1. They take major chunk of the usage time of internet for majority of users. In wake of this scenario there is a felt need to understand the number of people using social networking sites today and the most favorable social networking site among all those available on the internet. To find out the best social networking site. 2.
another user. Companies can also use social networks for advertising in the form of banners and text ads. Social networks connect people at low cost. and develop an online social network. These networks often act as a customer relationship management tool for companies selling products and services. consume and modify the relevant content Business applications The use of social network services in an enterprise context presents the potential of having a major impact on the world of business and work (Fraser & Dutta 2008). to be their ‘friend’. or people they only know or have met online. In this report we will use the term as it is used on a social networking site: anyone who has invited. social networks can make it easier to keep in touch with contacts around the world. this can be beneficial for entrepreneurs and small businesses looking to expand their contact bases. gender. In addition to profile information. which aims to interconnect professionals. Since businesses operate globally.INTRODUCTION SOCIAL NETWORKING SITES: At the most basic level social networking sites are sites which allow users to set up online profiles or personal homepages. In a more collaborative and peer-to-peer manner Users communicate and collaborate while at the same time contribute and participate Is shaping the way you work and interact with information on the web Mindset change towards collaborative participation Shifts the focus to the user of the information User can search. religion. The profile page functions as the user’s own webpage and includes profile information ranging from their date of birth. books quotes and what they like doing in their spare time. . users can design the appearance of their page. Users are able to build a network of connections that they can display as a list of friends. One example of social networking being used for business purposes is LinkedIn. It is important to note that the term ‘friend’. politics and hometown. choose.com. and add content such as photos. as used on a social networking site. is different from the traditional meaning given to the term in the offline world. or been invited by. and with whom they have no other link. to their favorite films. These friends may be offline actual friends or acquaintances. video clips and music files. LinkedIn has over 40 million users in over 200 countries.
Aggregation/combination of information: collection of information e. Collaborative filtering: Data is filtered to have a focused content Eg last. Content sharing: users share and discuss personal and professional contents. Widget or component based: Provides software applications and components.fm.g. On the basis of content there are their types of sites: 1. Download.com 3.Industry analysis The number of social networking sites is exploding throughout the world.fm . eg orkut and facebook 4. in. 2.
to anyone aged 13 and over. The website is named after its creator. It later expanded further to include any university student. 47. followed by India with 38. it is one of the most visited websites in India and Brazil. Although Orkut is less popular in the United States than competitors Facebook and MySpace. The service is designed to help users meet new friends and maintain existing relationships. Users can add friends and send them messages. users can join networks organized by city. school. the Ivy League. Dustin Moskovitz and Chris Hughes while he was a student at Harvard University. then high school students. The website's membership was initially limited to Harvard students. and. Features: Themes Photo and video sharing Sending gifts Educational and other applications . ORKUT Orkut is a free-access social networking service owned and operated by Google.6% of Orkut's users are from Brazil. and Stanford University. but was expanded to other colleges in the Boston area. workplace. Inc. finally. The website's name stems from the colloquial name of books given at the start of the academic year by university administrations with the intention of helping students to get to know each other better. FACEBOOK Facebook is a social networking website that is operated and privately owned by Facebook.5% Features: Themes Photo sharing Video sharing Gaming and horoscopes applications Communities 2. Additionally.ANALYSIS OF SITES 1. and update their personal profiles to notify friends about themselves. The website currently has more than 350 million active users worldwide. Mark Zuckerberg founded Facebook with his college roommates and fellow computer science students Eduardo Saverin. In fact. Google employee Orkut Büyükkökten. and region. as of December 2009.
The service rapidly gained worldwide popularity. with over 300 million users as of 2011. It has been described as "the SMS of the Internet. It was created in March 2006 by Jack Dorsey and launched that July. Features Messages Tweet contents Rankings Adding and following content Trends Authentication Demographics . with additional servers and offices in New York City.6 billion search queries per day.3. generating over 300 million tweets and handling over 1." Twitter Inc. is based in San Francisco. TWITTER Twitter is an online social networking service and micro blogging service that enables its users to send and read text-based posts of up to 140 characters. known as "tweets".
On September 20. Features Stream Circle Hangouts Messengers Instant upload Spark Games . 2011. following Google Buzz (launched 2010. 14+ in South Korea and Spain. sometimes abbreviated as G+) is a social networking and identity service. It was opened for a younger age group (13+ years old in US and most countries. which has over 800 million users. Google+ is available as a website and on mobile devices. Google+ is considered the company's fourth foray into social networking. and introduces new services identified as Circles. GOOGLE PLUS Google+ (pronounced and sometimes written as Google Plus. to be retired by March 2012) and orkut (launched in 2004. now operated entirely by subsidiary Google Brazil). Early invites were soon suspended due to an "insane demand" for new accounts. retired in 2011). Google Friend Connect (launched 2008. operated by Google Inc. Google+ was opened to everyone 18 years of age or older without the need for an invitation. The service was launched on June 28. 2012. 2011. in an invitation-only "field testing" phase. Sources such as The New York Times have declared it Google's biggest attempt to rival the social network Facebook.4. Google+ integrates social services such as Google Profiles and Google Buzz. Hangouts and Sparks. 16+ in Netherlands) on January 26.
Sampling Technique: Convenient Sampling Sample Unit: Members of houses with internet connection Sample Frame: SNS users and non-users in Mohali Sample Size: 30 QUESTIONAIRE DESIGN: Questionnaire was divided into five major heads: General information Time spent on sites Activities Their analysis of sites DATA ANALYSIS: We had 30 filled up questionnaire. Depending upon the various motivating factors and the styles of usage heretical clustering techniques was applied. The data from these questionnaires was analyzed through following techniques. CLUSTER ANALYSIS: Cluster analysis or clustering is the assignment of a set of observations into subsets (called clusters) so that observations in the same cluster are similar in some sense.RESEARCH METHODOLOGY Primary data is collected through personal interviews with the help of structured questionnaires. There was no need felt for factor analysis as only few variables emerged from the study .
RESULTS Q1. Which is your favorite social networking site? Favorite SNS 20 18 16 14 12 10 8 6 4 2 0 Facebook Orkut Google Plus Twitter 2 3 6 19 . Which of these social networks are you a member of? SNS 6 8 25 4 Facebook Orkut Twitter Google Plus Other 15 Q2.
Q3. Do you use social networks to interact with new people you do not know? Strongly Agree 4 Agree 6 Neutral 9 Disagree 8 Strongly Disagree 0 1 2 3 3 4 5 6 7 8 9 10 Q4. How many times do you use social networks? Once a month 1 Once a week 7 3 times a week 9 Daily 13 0 2 4 6 8 10 12 14 .
Can you access your favorite social network effectively using a slow connection? No 24 Yes 6 0 5 10 15 20 25 30 Q8.Q7. Do you use video chat when using social networks? No 13 Yes 17 0 2 4 6 8 10 12 14 16 18 .
What time do you frequently use social networks? Random times 21 In the evening 7 In the afternoon 0 In the morning 2 0 5 10 15 20 25 . Do you use social networking sites for playing network games? Strongly Agree 2 Agree 4 Neutral 11 Disagree 9 Strongly Disagree 0 2 4 4 6 8 10 12 Q10.Q9.
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