Project E-marketing

Tutor : Nguyen Minh Hang

2011
Motivation web is designed for our beloved Hanuers

Author Pham Khuong Duy 0804000022 Bui Quang Nghia 0804000073

Also we want to give many thanks to my friends in helping us broaden our view and knowledge and to the customers whose support help us complete this report without any hesitation .We would like to express our sincere gratitude to our lecturer. 2 . tutor Ms. Hang whose suggestions and encouragement helped us a lot in all the time of writing this report.

...................................................................................................................... Introduction: .......................................................................................................................... e) Implementation ................................................... III.............. 2................................ II........................................................... I........................................ a) Situation analysis .................................................................................................... Appendix: ....................................................................................... 3 ...... c) Objective............................................................................... 3.............................Table of Content Executive summary: ......... The trial web .............................................................................................. 1....................................................................................... Conclusion ................................................................................... Marketing planning: ............................................................................... Idea .... b) Strategic marketing ... Information search ..... d) E-marketing strategy ............................

Lots of people enjoy their happy life with their high income. gamble . but many of traditional fields disappear. there appear so many seducements especially game . they can get back the money and receive bonus from us 4 . To understand our web. spiritual life . and people.us” . a huge number of people have to live under the dark side of our society. we would like to briefly describe the basic principle or creative that go hand by hand with us on the page. unveil their difficulties to achieve the goal. however. voluntary amount of money set their goal and time  If they complete the goal within the time they set . groups. help them achieve their desired goal as well as improve social . illegal drugs and so on distracting people from the real life . make them sink in to the virtual world that is so difficult to get through. In addition. not a few people did give up or stop their way because of a little visible difficulties or a little unconsidered thinking. Besides. A lot of industries appear. Therefore. Viet Nam economic are changing to the bigger development. Provide them with specialized experts Help them strengthen the goal and have motives to continue to the goal they intend to achieve Let customer:   deposit enough . with the idea of encouraging individuals.Motivation website Introduction As a developing country. Idea The webpage provides to customer a space to help them confide . we tried to design a web called “ motivation.

they lose a part of money . and the lost money is delivered to Viet Nam charity‟s fund After getting consulted. If not. we will expand the web to other universities and then cover other aspects of our society. we believe financial punishment is a good way to make engines stimulating others. We conducted out an online survey using questionare with 6 questions (as can be seen in Appendix) 1) How often do you surf on Internet? 2) What types of webs you log in? 3) When you are in trouble how do you need consulting ( sourse of consultant) 4) How do you need motivation to complete your task? (the degree of need) 5) How do you like motivation web on Internet? (the degree of likeness) 6) Additinonal question : how much money do you spend per month? ( money pocket) The result 80% of students paticipating survey are male Question 1 10% of students spending less than 1 hour using web 60% of students spending from 1 to 3 hours on web 25% of students spending from 3 to 5 hours on web 5% using web more than 5 hours Question 2 5 .Of course. Information search before planning In this section. we prepared precisely internal or secondary information. It is also the sample for trial web at micro level.we only focus on how we find out the primary data of consumer and consumer behavior . The trial web The web model at present is dedicated or limited only to the students in Ha Noi university. If there would be a positive trend .

chatting. 58 by the Party Politburo.Most of Ha Nu student using web for social networking. and the creation of a new Ministry of Information and Communication. and reading news Question 3 Most of Ha nu student chose their sourse of consulting is their family or friends Question 4 Most of female student need motivating to complete the task Most of male student chose neuture one Question 5 Almost HaNu student like to be consulted on web Question 6 60% of HaNu student spending (pocket money) from 800 to 1 million VND per month 10% of them spending less than 800 24% of them spending more than 1. with the country‟s adoption of an open door policy leading toward international economic integration and modernization and industrialization by 2020. Environmental analysis Viet Nam and the explode of Information of technology Information and communication technology (ICT) is one of the top priorities in science and technology (S&T) development in Vietnam.5 million per month 6% of them spending more than 2 million per month Makerting planning `  situation analysis I. Concrete measures that have taken ICT development in Vietnam to a higher level include the Master Plan for ICT Development for 2005–2010 adopted through Government Resolution No. ICT 6 . the creation of the National Steering Committee for ICT headed by the deputy prime minister. It has been on the agenda of the country‟s policymakers since the mid-1970s and investments were made in ICT development in the 1980s and the 1990s. More recently.

culture. This sector has created some concerns among families about young people neglecting their studies due to addiction to online games. online gaming services have remained on course. aimed to link central government offices in Hanoi and ministries to provincial offices for day to day management and data transfer. cheating. However.gov. e-Commerce According to the Ministry of Industry and Trade (MOIT). The overall aim is to perfect the provision of public services to citizens. 60/2006 regulating the production. and gambling. According to new rules. Thus. Since then there have been many improvements in ICT development in Vietnam. until 2000 ICT development efforts tended to focus more on industrial production targets for hardware and software that were sometimes unrealistic. To address the situation. However. e-Banking Among the most active online services is e-banking. Online game After the boom in 2006. due to fiscal mismanagement. supply. The domestic bank card market grew a staggering 137 percent in 2007 relative to the previous year. Ten banks that account for the largest number of automated teller machines (ATMs) are participating in this scheme. and e-payment services.500 enterprises (nearly 20 percentof the total) with websites. By the end of 2007. as more Vietnamese have switched to using plastic to pay for goods and services. Most enterprises also participate more actively in the emarketand there are several state-run portals to support enterprises in doing e-business. and to set up a forum for exchanges between government. ICT has been seen more as an economic sector rather than as an enabler of development. its agencies. and enterprises and the population at large. the program was suspended in 2007. phone banking. to communicate government policies. the police) issued Joint Document No. Home banking (payment of bills and money transfer over the Internet) and payment of salaries and pension funds over the Internet were introduced in 2006.e-Transactions and e-payments have become a popular mode of operation particularly in booking airline tickets. 38 percent ofenterprises had websites. called Program 112. which includes Internet banking. home banking.vn) withthree functions: to create an electronic database of government activities. in June 2006 several government agencies (on ICT. e-Government The program to computerize state management. most via an ADSL connection. the government has started its own website (www. pensioner and government officials should get a personal account and a card to receive payment.has once again been emphasized as a top priority among high technology initiatives. Almost all enterprises have access to the Internet. and other related crimes. by the end of 2004 there were 17. and use of online games in the country . mobile banking. As a separate initiative. 7 .

tender. many students really have a work done. Higher demand with the frequent improvement of service requiring faster and on tine deliver. financial matter. play truant out of class make them tired and fed up with anything.attack . business.It is so hard to anticipate a bright future will come to them.  The development of entertainment industries . toys with new. At that time . alcohol. II) Motivation. The changing of digital technology affects significantly on VietNamese social life. Pressures from study. Thereby. the student is less controlled by their families. and stronger in the youth. teacher from FMT-Hanu university . Economic change . Viet Nam has experienced a positive economic change that results to a good consequence . motives . cinema.It brings the opportunities for knowledge. They must to balance between their personal life. hardly to attract people -Hard to attract people who spend little time 8 . if there is a evil force lures . Nam Dinh lead to higher spending on total product.the effect on every aspect of life In general . careful guider Weakness -A young website that needs suppoting Opportunity -A lots of student need motives by online consulting ( as the result we collected on survey) Most of webusers are young people or Threat -Many consulting firm appears as competitors -At first. unhealthful lifestyle such as staying up late . no need to change theirself but replacing these alternatives.com and SWOT analysis Strength . The so-called “virtual life” is now visible as a second life of many individuals who partly forget the “real life “.However. but spend much time and neglect from working. Lots of unexpected situations happen to their immature mind. a series of medium webs appear to facilitate the transaction and be helpful in transferring the product to customer‟s hand.Enthusiastic staff. but they lack of engines. gamble. creative models help people have more sourse to relax. UK. Da Nang . lotto. games. study at university even part-time jobs.  The diversity of the goods make people be more attractive and have many substitutes to chose. trade and other useful activities but also poses the threats. Viet Nam student unhealthy lifestyle Graduating from high school . get up late. Almost of them live far away from home and under or expose their face to the society. shortcomings is still unavoidable  Everage income per family grows essentially in big cities such as Ha Noi .Professional expert from US. Therefore. Ho Chi Minh. they are so easy to fail and difficult to stand up. Additionally.

friends Goal-setting Help and encourage as many students as possible Find the main.-Only online channels -Supporting for the better life not for profit -Getting sponsor from FMT faculty . retain customers Philosophy: Motivation.Housing co-operation. new methods Using PR and IMC to inform.motivate yourself  E-marketing strategic planning Segmentation Ha Noi university student : Location : student live in Ha Noi or big city versus the countryside Both male and female (80% are males) Income (money pocket per month) 9 . April 10th construction company -Apply new ways and methods compared to other consulting webs students to surf web Many people like other source of consulting like their family . attract. common reasons and the remedy for improving staff‟s experiences Help the student know how to motivate theirself Strategy Core advantage: well-qualified expert .

the web and its service must be distinguished against its competitors. they have more chance to assess our webs than others . with those people who usually join in facebook . Differentiation strategies After finding the target market. 10 . People with money pocket per month is under 1. The strategy bases too much on primary information and experience . tuvantamly. After searching and collecting data. it is quite risky for a new website like us . we find that most of psychographic consulting webs in Viet Nam emphasize on 3 main facet : Educational consulting like AITC Psychographic consulting such as tamsubantre. there are two strategies we consider  Niche marketing : we intend to chose the segment of the third year and the fourth year students .  Micromarketing :Using the web tool to track on people accessing our page and focus on individuals who come to our page at least several times or people who have highly comment or intend to stay along with our page Micromarketing strategy is quite suitable for the small market like Ha Nu „s university.- Age ranges from 18 to 23 ( 18 is the first year student ) Social network communities such as . sharevn Sex education such as giaoducgioitinh.vn. Also.org . SIFE Hanu .org. Marketing club. or shared comments from people who have the same situation. this strategy is not hard to measure as well as reducing cost of risk-taking. google plus . Go Green Attitute and behavior : many of the students in Hanu like to be consulted online (as in result of our survey) Usage segment : home access versus access at Ha Noi university Targeting After dividing the market into those segments above . Students with low-to medium pocket money are more fear of losing money .5 mil VND and those student who usually get online in the facebook and google plus to target. hi5 Education communities : LAF club .so we move to another strategy.Also. people comes to service by unveiling their difficulties and waiting for the answer from specialist. vietgiaoducgioitinh In those pages. facebook . know more about the life and get more stressed and pressured than others. The reason for chosing two above segments is that : the two last year student tend to think more about job in the future.

value . The web is simply designed and focus mainly on service we provide. Fast access and no to little waiting time . so we make the web more formal and attractive . User category This is the page dedicated for HaNoi university student  Objectives The first 2 month.com” directly communicate to customer about the servise. forcus only one aspect of psychology and it is about stimulating people. communication and relationship management to achieve plan objectives.The web is for better student life .even online culsuting.so fee is free or voluntary paying. But how to positioning these prominent firgures on customer‟s mind? Strategies for positioning Benefit positioning our philosophy :motivation – motivate yourself . Therefore.However. the webpage is for any student who want to be motivated and help people learn how to encourage others . Motivation is the first web using many different characteristics compared to the old . 11 .Directly advise on motivation page or quikly send email if the consulting is so long. google plus and other famous web like nhaccuatui.  Pricing strategies : voluntary pricing but under the advise of experts  Distribution strategies : marketing the web through other social network page such as facebook. our web is more active by giving customers motives and help them achieve their goals.  Product strategies : the service purely is provided through the webpage .increase the number of comments Increase database size Achieve customer relationship management Widen the market to other universities  E-marketing stratergy The strategy must regard to the 4Ps : the offer . The web own the nam” motivation.The benefit of using the page is very obvious : to complish and better improve the set goal Competitor positioning : directly touch the customer‟s need . The web is the new idea for the old consulting field with the effect of fearness of lost money . the page has an atvantage on hand. attract about 2000 views. consulting 90 students and permenantly hold 18 million Gain experience .distribution. traditional sites.com. motivation web is born for satifying customers.

Secondly: Send the web to experienced expert .email save as customer database.cookies. finding customer‟s need . 12 . PRm software to save database for the bette serve in the future . With the hope that all the student at HaNu university will be more confident more encouraged in their studying and more concrete not only in the spiritual but also in the social life . conducting the plan . Then.finally we did have a web call motivation.CRM and PRM We use email .then get feedback and comment from them Thirdly : Marketing through facebook . holding a workshop to introduce the web Implement to consult students and check the compability with the set goal Conclusion After doing the survey . handout and poster to Ha Noi university. brand name on facebook to contact or communicate with customer and use tool . Using site forms. feedback. FMT‟s forum .  Implementation Plan As follow the strategies and respect to the goals we implement the plan Firstly :collecting information from student by using online survey and revise internal source.us .

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