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LETTER FROM THE
October 3, 2011 Dear Delegates, Friends and Colleagues: Welcome to Advertising Week 2011. This is the 8th Advertising Week, will certainly be our biggest, and we hope, the best yet. Our mission is to inform and inspire the world of advertising about what is, and what could be. We have an outstanding program of events and seminars that will do just that. It is all focused around central Midtown venues, and The Week has been moved back into October to avoid clashing with the opening of the United Nations and The Clinton Global Initiative, so it should be possible for you to participate in more of the program than ever before. We’d like to thank our Corporate and Media Partners, without whose vision, commitment, and generosity Advertising Week simply couldn’t happen, Matt Scheckner, Lance Pillersdorf and their team for producing it so magniﬁcently, and you for participating. Sincerely,
Matt Freeman, Co-chair Vice-Chairman Global Chief Innovation Ofﬁcer McCann Erickson
Andrew Robertson, Co-chair President and CEO BBDO Worldwide
@ADVERTISINGWEEK + #AW8 · DOWNLOAD OUR APP AT ADVERTISINGWEEK.COM/ALERT
THE CITY OF NEW YORK
OFFICE OF THE MAYOR NEW YORK, NY 10007
October 3, 2011
Dear Friends: It is a great pleasure to welcome everyone to New York City for the Eighth Annual Advertising Week. New York is proud to be the ad capital of the world. Our City’s advertising and related industries employ nearly 150,000 people and generate more than $16 billion in annual wages, in fields from marketing to graphics to photography. The industry has certainly changed since Madison Avenue’s Mad Men era, but now, as then, there is no better place than New York to network and discuss the latest issues in content and product development. Our City’s workforce and customer base are vital players in the growing digital marketplace, and as we continue to serve as an engine for innovation and growth worldwide, we look forward to seeing advertising remain a critically important part of our economy and future. On behalf of all New Yorkers, I would like to thank Stillwell Partners for helping organize such a terrific event. Please accept my best wishes for a productive week and an enjoyable stay here in the world’s advertising and media capital. Sincerely,
Michael R. Bloomberg Mayor
ADVERTISING WEEK BOARD
Matt Freeman, Co-Chair
Andrew Robertson, Co-Chair
Nancy Hill, President and CEO
Laura Bartlett Director
Maryam Banikarim Director
Ron Berger Director
Jon Bond Director
Rick Boyko Director
Nick Brien Director
Tom Carroll Director
Mike Donahue Director
Gill Duff Director
John Greco Director
Robert Greenberg Director
Gina Grillo Director
Coleen Kuehn Director
Susan Lee Director
Byron Lewis Director
Robert Liodice Director
Wenda Harris Millard Director
Matthew Miller Director
Mari Kim Novak Director
Chuck Porter Director
Randall Rothenberg Director
Rosemarie Ryan Director
Linda Sawyer Director
Jerry Shereshewsky Director
Julie Thompson Director
Manny Vidal Director
Larry Woodard Director
Matt Scheckner Executive Director
Lance Pillersdorf VP, Marketing & Development
Heather Lylis Public Relations & Communications
Doug Zanger Community & Social Media
Danny Wright Sales & Development
Tony Salerno Producer
Doug Rowell Creative Director
ADVERTISING WEEK 8 · OCTOBER 3-7, 2011
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your ad can reach more consumers watching cable programming in major TV markets. all in one place. 8 ADVERTISING WEEK 8 · OCTOBER 3-7. online and mobile platforms. Now. Brought to you by NCC Media.COM . VOD. thanks to I+ from NCC. Proud Corporate Partner Everything you need to reach local consumers. 2011 ADVERTISINGWEEK. whether they are in cable. Can your current media plan do the same? Introducing a breakthrough in local market advertising. Built by the cable industry. Plus you can target specic audiences with customized messaging and expand your digital advertising efforts with iTV.NCC Media. satellite or telco homes.
Distribution and Technology. as we bring back the Friars Roast . and we could not be more excited as the curtain comes up on October 3. Social Media. Matt Scheckner Executive Director 875 avenue of the americas suite 2400 new york. Lance and our team @ Stillwell Partners work year-round to deliver for you all. ny 10001 (o) 212-967-0091 (f) 212-967-0098 www. So welcome and special thanks to our Board & the phalanx of corporate and media partners we are blessed with. Listening to you. Make our debut @ Radio City Music Hall . Trust. . Our annual objective is to identify the challenges that keep us up at night. .just a few of our touch points. . Rick Boyko. Once again. Delegates need only take a few steps from one venue to the next in our “Times Square Hub” to attend Advertising Week Seminars.com @ADVERTISINGWEEK + #AW8 · DOWNLOAD OUR APP AT ADVERTISINGWEEK. 2011 Dear Delegates: Welcome to Advertising Week 8. The 2011 calendar of events offers a veritable intellectual feast featuring leading luminaries who will enlighten us all on where we are . B:10. the Economy.25 in T:10 in S:9.5 in Sincerely. The Ocho.COM/ALERT 9 . . the 2011 thought leadership agenda tackles the convergence of Content. and a special “Holy Grail” programming block on emerging technology areas of the business -.October 3. 2012 back here in New York City. Central Park. . And where we are going. And close The Week in Manhattan’s backyard. Skewer retiring VCU Brandcenter Director. Accordingly. Talent. and then construct a program around these tent pole issues.stillwellpartners. . . We’re thrilled to expand our Leadership Breakfast Series to four days . we have finely honed our venue mix with an even heavier concentration in Times Square. our Delegates and constituents. we have woven a tapestry that unites best and brightest thought leaders by day and New York’s most iconic venues and world-class entertainers by night. . Enjoy the show and see you on October 1. all of whom contribute mightily to Advertising Week.
from the dot com collapse of 2000 to the banking meltdown of 2007 Get his views in an . ThuRSDAy. . ThREE TIMES SquARE. exclusive interview with Nicole Lapin of CNBC. ThOMSON REuTERS. is that MDC has consistently produced good growth in bad times. OCTOBER 6. AT nOOn. especially these days.GOOD ADVICE FOR BAD TIMES NICOLE LAPIN INTERVIEWS MILES NADAL. 72andSunny and kbs+p. to name a few. MDC is the home of some of the hottest agencies in the world including CP+B. But what’s even more interesting. Miles Nadal is the founder and chairman of MDC Partners. Anomaly.
45 48 .COM FACEBOOK. 110329. Tap into the world’s largest.53 56 .34 40 . most powerful network of global business executives who trust Bloomberg for unparalleled news.COM/ADVERTISINGWEEK ©2011 Bloomberg L. REDEFINING BUSINESS MEDIA.77 88 92 102 .45 48 . PUBLISHER EDITOR ASSOCIATE EDITOR DESIGNERS Learn more > > > Bloombergmedia.122 136 142 150 Lance Pillersdorf Doug Zanger Newbear Lesniewski Everett Ching Kevin Su New Yorker © 2011 Print Technical Group PUBLISHER EDITOR ASSOCIATE EDITOR DESIGNERS COVER ARTWORK BY COPYRIGHT PRINTED BY 12 12 ADVERTISING WEEK 8 · OCTOBER 3-7. All rights reserved.P. we cover the business world like no one else.COM > RADIO > MOBILE > MARKETS > CONFERENCES 12 12 ADVERTISING WEEK 8 · OCTOBER 3-7. 17 19 25 28 .COM FACEBOOK. 17 19 25 28 .34 40 .77 88 92 102 .65 68 76 .TABLE OF CONTENTS INTRO LETTER FROM CO-CHAIRS LETTER FROM MAYOR BLOOMBERG GOVERNANCE NOTE FROM EXECUTIVE DIRECTOR ADVERTISING WEEK CORPORATE PARTNERS NAVIGATE ADVERTISING WEEK ADVERTISING WEEK ORGANIZING COMMITTEE MONDAY CALENDAR OF EVENTS TUESDAY CALENDAR OF EVENTS WEDNESDAY CALENDAR OF EVENTS THURSDAY CALENDAR OF EVENTS FRIDAY CALENDAR OF EVENTS VENUE MAP AW SOCIAL CLUB VCU OPEN LETTER ABOUT ORGANIZING COMMITTEE MADISON AVENUE WALK OF FAME AW TALENT & FUTURES AW MVP 3 5 6 9 15.indd 1 9/1/11 1:45 PM TABLE OF CONTENTS INTRO LETTER FROM CO-CHAIRS LETTER FROM MAYOR BLOOMBERG GOVERNANCE NOTE FROM EXECUTIVE DIRECTOR ADVERTISING WEEK CORPORATE PARTNERS NAVIGATE ADVERTISING WEEK ADVERTISING WEEK ORGANIZING COMMITTEE MONDAY CALENDAR OF EVENTS TUESDAY CALENDAR OF EVENTS WEDNESDAY CALENDAR OF EVENTS THURSDAY CALENDAR OF EVENTS FRIDAY CALENDAR OF EVENTS VENUE MAP AW SOCIAL CLUB VCU OPEN LETTER ABOUT ORGANIZING COMMITTEE MADISON AVENUE WALK OF FAME AW TALENT & FUTURES AW MVP 3 5 6 9 15. 2011 ADVERTISINGWEEK. online. and analysis. and on air.53 56 .COM/ADVERTISINGWEEK . In print.com COVER ARTWORK BY COPYRIGHT PRINTED BY BUSINESSWEEK > TELEVISION > .122 136 142 150 Lance Pillersdorf Doug Zanger Newbear Lesniewski Everett Ching Kevin Su New Yorker © 2011 Print Technical Group BLOOMBERG. 2011 ADVERTISINGWEEK.65 68 76 .01_BBG_AdWeek_Guide_Ad_02. data.
online. .COM > RADIO > MOBILE > MARKETS > CONFERENCES ©2011 Bloomberg L. Tap into the world’s largest. In print. REDEFINING BUSINESS MEDIA. and analysis. and on air.P.BLOOMBERG. we cover the business world like no one else. All rights reserved. data. most powerful network of global business executives who trust Bloomberg for unparalleled news. Learn more > > > Bloombergmedia.com BUSINESSWEEK > TELEVISION > .
COM/ALERT @advertisingweek + #aw8 15 15 . These premier corporations work with us year-round to deliver high impact programs during Advertising Week.com/advertisingweek · DOWNLOAD OUR APP AT ADVERTISINGWEEK. @ADVERTISINGWEEK + #AW8 facebook. We extend our sincerest thanks to both new and returning partners.CORPORATE PARTNERS GOLD TIER Advertising Week’s Gold Tier Partners represent some of the very best in the business.
All rights reserved. Inc. All other trademarks are property of their respective owners.The Biggest Brands in the World are Succeeding in Mobile with Millennial Media Millennial Media is helping advertisers succeed in mobile.com/campaign-summaries. elegant targeting and the unparalleled ability to engage consumers at scale. visit www. .millennialmedia. Through innovative creative units. Buick. PROUD PARTNER OF ©2011 Millennial Media. To ﬁnd out how brands like Benjamin Moore. Paramount Pictures and Patagonia are succeeding in mobile. Millennial Media delivers results for some of the world’s top advertisers.
From traditional to new and everywhere in between.com/advertisingweek · DOWNLOAD OUR APP AT ADVERTISINGWEEK. Many of our partners stage major events or seminars during The Week. TRACK m a r k e t i n g g r o u p @ADVERTISINGWEEK + #AW8 facebook.COM/ALERT @advertisingweek + #aw8 17 17 . this incredible roster helps us spread the word and deliver robust and engaging content during The Week.AW PARTNERS Advertising Week is pleased to align with some of the world’s greatest media and mediarelated companies.
this is one opportunity you won’t want to miss. And even if you can’t make every event.com/ blog. Choose your package.com and click on the social icons to get in on the action.NAVIGATE ADVERTISING WEEK 8 REGISTER It all starts at advertisingweek. we’re very social folks.com/advertisingweek · DOWNLOAD OUR APP AT ADVERTISINGWEEK. We also have seminars in three adjacent venues: BB King Blues Club. Thomson Reuters and PwC Auditorium. A-list talent like TV on the Radio and the new AW Daily to help you keep track of everything that’s going on. SOCIAL Oh.com/aw. Facebook. SEMINAR VENUES Our main hub is the Times Center (242 W 41st St). Once you’ve logged in. Visit advertisingweek. Download it today at alert. log-in and start selecting thought leadership seminars that feed your knowledge quest. our blog is optimized for your iPhone-viewing pleasure at advertisingweek. our blog and plenty of other social spots. The conversations are happening all the time on Twitter.com. Alert gives you access to exclusive content not available anywhere else. From exclusive thought-leadership and networking to legendary evening events. ONE APP IS ALL YOU NEED Stay in the know with Alert – the official mobile app of Advertising Week. SUPER DELEGATES When you become a Super Delegate. sync events to your calendar and get real-time updates sent to your smartphone. @ADVERTISINGWEEK + #AW8 facebook. you’ll get the industry’s best-in-class and thoughtleadership. Also. This is also where you go to pick up your badge. Learn more about it all at advertisingweek. Get access to the complete Advertising Week schedule. you’ll get the chance to rub elbows with all kinds of new people in the biz. Delegate or Super Delegate. you’ll have around 100 seminars featuring the very best and brightest at your fingertips.COM/ALERT @advertisingweek + #aw8 19 . NEW STUFF As always.com.
Over 20 million professionals rely on Reuters. the leading source of news and insight for business decision makers around the globe .
com © 2011 PricewaterhouseCoopers LLP. New marketing channels. All rights reserved. But forward-thinking companies are harnessing the digital transformation of the media industry. which is a member ﬁrm of PricewaterhouseCoopers International Limited. and should not be used as a substitute for consultation with professional advisors. see the events calendar in this guide. This document is for general purposes only. theyíre doing extraordinary things. Changes are coming fast and furious. 2011. “PwC” refers to PricewaterhouseCoopers LLP (a Delaware limited liability partnership).See why. And together. Or wishing you were. New ways to collaborate. pwc. youíre either partnering. in the new media landscape. New content strategies. New ways of distributing media. For more information. Theyíre creating new partnerships. In this document. Now you can see the leaders whoíve done it best. PwC presents ìCollaboration in the Digital Ageî ï A 3-day series of 1-hour panels ï October 3rd ñ 5th. . each member ﬁrm of which is a separate legal entity.
just stand on the corner. preferably upwind from the wino using the sewer grate as a public restroom. and hold your smartphone in the air. And if the guy you just totally cab-blocked hollers. Faster than you can mispronounce Houston Street. it’s not another garbage strike.” 22 . yellow vehicle will pick you up. And because we don’t want you to end up in some sketchy hotel bathtub sans kidney. N-Y-F’n-C.Welcome to the Big Apple. that’s the smell of Advertising Week. we launched this handy app. With so many of our fellow ad biz buddies flying in. “Fokkyooz yoofakkin aass haat!” don’t worry. it occurred to us that navigating this concrete jungle can be a little bit overwhelming. baby. simply snap a picture of this icon: Now whenever you need a lift. that’s local dialect for “Have a fantastic Advertising Week. To download. You smell that? No. a TAXI-branded.
McC A N N WORL D G ROU P.) . ( I T’ S A M A Z I N G H OW L ARG E YOU WANT T HE LOGO W HEN YOU’R E T HE CLIENT. P ROUD SPONSOR OF ADV ERT ISING W EEK .
com/advertisingweek · DOWNLOAD OUR APP AT ADVERTISINGWEEK. expo.ORGANIZING COMMITTEE The bedrock of Advertising Week is the Organizing Committee. starting on page 102. Learn more about the Organizing Committee members. Online Publishers Association @ADVERTISINGWEEK + #AW8 facebook. our Organizing Committee members have grown with us and we are grateful to all for their tremendous support and enthusiastic participation and leadership. As The Week has evolved. seminar or special event during Advertising Week. conference.COM/ALERT @advertisingweek + #aw8 25 . Almost all of the members stage an awards show.
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Talent Agent. The ARF Robert Woodard. Featuring: Horst Stipp. Clear Channel’s Chairman of Media and Entertainment Platforms. kicks off Advertising Week 2011 with a one-on-one Q&A session conducted by Owen Van Natta. The Coca-Cola Company Mike Hughes.COM/ADVERTISINGWEEK ADVERTISINGWEEK. Marketing. Walmart Katherine Wintsch. Forbes Rich Karlgaard. Columnist. This provocative seminar examines the complex challenges of attracting.com 9:00 .advertisingweek. Jonathan Adelman. VP/Group Planing. Venue: PwC Auditorium (300 Madison Ave) Register: www. valid insights. MIXX navigates the new science and art of narrative and storybuilding in the digital age. Co-author. The Lighthouse Company Dr. Warner Bros Records Inc. eBay. SVP. Global Advertising Strategy and Content Excellence. R/GA Kenny Ochoa. Chief Business Officer at Zynga. Columnist. the ARF will present new insights focused on how to best use neuromarketing research to generate valuable.11:00 AM ARF ADVANCES IN NEUROMARKETING FORUM: NEUROSTANDARDS COLLABORATION PROJECT Continuing our groundbreaking NeuroStandards Collaboration Project launched at last year’s Advertising Week. President and COO of America Online. yet 3 out of 4 moms say marketers don’t understand them. Forbes Asia Moira Forbes. nurturing & retaining talent. Partner Architect. Advertising Effectiveness. President & CEO. Forbes & Former Assistant U. President of the ANA. The Martin Agency Michael Clements. CEO of Six Flags theme parks and co-founder of the MTV Network. Editor.10:00 AM ADVERTISING WEEK LEADERSHIP BREAKFAST SERIES: CLEAR CHANNEL Bob Pittman.7:15 PM IAB MIXX CONFERENCE & EXPO The Official Interactive Conference of Advertising Week. The ARF Venue: Hearst Headquarters (300 W 57th St) Register: www. President. Managing Partner.net/mixx/ 10:00 – 11:45 AM FAST COMPANY TALENT SUMMIT Talent is high atop the agenda of the Madison Avenue ecosystem. VP.com OCTOBER 3 8:30 . “The War for Talent” Bob Greenberg. 2011 FACEBOOK. Author Presented by The Martin Agency Venue: Times Center Hall (242 W 41st St) Register: www. Featured speakers include: Jonathan Mildenhall. Editor. IOpener Institute Brian Stern. Simon. Moderator: Suzanne Vranica. Curator. Global Marketing Solutions. ForbesWoman David Malpass. Publisher/Innovation Expert.iab. Presented by Clear Channel Venue: Thomson Reuters (3 Times Square) By Invitation Only 10:00 AM . Brillstein Entertainment Partners Presented in partnership with The Lighthouse Company Venue: Times Center Stage (242 W 41st St) Register: www. The Martin Agency Carolyn Everson. Paradigm Robert Safian.advertisingweek. Hosted by: Mike Perlis.thearf.com 8:00 AM . Fast Company Kathleen Saxton.S. Learn new insights about what to do and what not to do when talking to your most influential consumer. Beth Axelrod. Global Business Strategy. SVP. Microsoft Research Chris Anderson. These media innovators will discuss the range of challenges and opportunities facing advertisers and marketers in the digital era. Lutterbie. CEO & Global CCO. TED Presented by Microsoft Advertising Venue: Crowne Plaza Hotel (1605 Broadway) Register: www. For 2011. Chairman. WSJ Tony Rogers. Chief Product Officer. Facebook Jaron Lanier.org/assets/ad-week-2011 28 28 ADVERTISINGADVERTISING WEEK 8 ·· WEEK 8 · OCTOBERWEEK 8 ADVERTISING 3-7.COM OCTOBER 3-7. 2011 ADVERTISINGWEEK. SVP. Forbes Tim Ferguson. Part III: The Investment Perspective Rich Karlgaard interviews legendary Silicon Valley Investor Roger McNamee. Forbes Part I: Forbes Economic Roundtable Lewis D’Vorkin. Treasury Secretary and Chief Economist for Bear Stearns Part II: The Advertiser Perspective CMO Network Editor Jennifer Rooney goes one-on-one with Bob Liodice. former COO of AOL Time Warner.COM . EVP.MONDAY 9:30 . EVP.NOON FORBES ECONOMIC FORUM: INNOVATION DRIVES THE ECONOMY Forbes presents insights into the state of the economy and predictions for the near and long-term outlook for growth through the lens of innovation. Talent Agent.10:15 AM MOMS & THE NEW ZEITGEIST: THE COMPLEX WORLD OF THE WORLD’S MOST IMPORTANT AUDIENCE Moms control more than $2. CEO.advertisingweek. highlights Hollywood & the music industry which have long succeeded in managing talent and explores whether the time is right for the best talent to be represented by agents. VP. MIXX brings together the industry’s most prominent and influential figures. Partner. President.3 trillion in spending power. Elevation Partners.
EVP. Kraft Foods. Accuen Presented by OMG Venue: Times Center Hall (242 W 41st St) Register: www. Chief Marketing Officer. Group. L’Oreal USA Christine Bensen. make better decisions based on analytics results and increase brand performance. President. CEO.advertisingweek. Demand Media & Efficient Frontier Venue: Plaza Hotel (5th Ave @ Central Park South) Register: www. Delta Air Lines Rob Price.com 11:30 AM .advertisingweek. Demand Media Marc Speichert.COM/ALERT @advertisingweek + #aw8 29 29 . Please visit: www. GE Stephanie George.advertisingweek.12:15 PM THE SPACE IN BETWEEN: THE FUTURE OF ANALYTICS Senior management from the industry’s most innovative data-informed marketing platform reveal how to pick the right data. EVP. CEO. Moxie Presented by Demand Media Venue: Thomson Reuters (3 Times Square) Register: www. Census agency of record.com 10:30 – NOON OPERATION INSPIRE. NCC Media Frank Holland. Census to discuss the business implications of the survey’s findings. and why organic. Erika Nardini. Tim Mapes. Participants include: Beth Comstock. PART 1 This year’s Operation Inspire sessions continue the quest to connect with. Time Inc. Venue: ADC Gallery (106 W 29th St) Participating Students Only NOON .S. Draftfcb thought leaders join executives from the U. Specific Media / MySpace Venue: Thomson Reuters (3 Times Square) Register: www. Special focus on game-changing technology and how social media is shifting the dynamics of building brand loyalty.com 10:00 .2:00 PM A CELEBRATION OF HUMANITY: THE STARS OF MADISON AVENUE HONOR FEEDING AMERICA Honoring the important contributions of Feeding America and how it has been an effective force in helping feed the hungry and impoverished in the United States. Client Dev. relevance and authenticity is an expectation that consumers have. Univision Nigel Morris. Scott Hagedorn. Census is priceless for marketers and media companies looking to harness The New America. @ADVERTISINGWEEK + #AW8 facebook. CVP. authenticity and intent? Hear first-hand how leading marketers are connecting with customers amidst the constant “stream” of information. inform and excite a broad range of high school students from all cultural backgrounds about the opportunities and rewards available from a career in advertising and marketing. knows what the data means for marketers. Marketing & Biz Dev. Moderator: Jim Impoco. Walmart.12:45 PM WINNING THE MARKETING WAR MaryLee Sachs.10:00 – 10:45 AM REUTERS LEADERSHIP ROUNDTABLE Industry leaders set the stage for Advertising Week’s thought leadership program with a candid discussion on challenges and opportunities in today’s disruptive landscape. FedEx Venue: Thomson Reuters (3 Times Square) Register: www.com SEMINARS PARTNER EVENTS SPECIAL EVENTS Please Note: Events subject to change. Executive Editor.com 11:00 . Aegis Media Americas Tim Vanderhook. Thomson Reuters Bob Bowman. CMO. moderates this heavyweight CMO panel. The Nielsen Company. SVP. and Morgan Stanley. Presented by Draftfcb Venue: Times Center Hall (242 W 41st St) Register: www. CEO.com/advertisingweek · DOWNLOAD OUR APP AT ADVERTISINGWEEK. How do premium brand advertisers approach the subject of personalization. Advertising and Online. Annalect Josh Jacobs. MLB Advanced Media Andrew Capone. CMO. author of “The Changing MO of the CMO”. relevant and personalized content is the key to unlocking attention and trust.com 11:30 AM . CMO. CVS Raj Subramaniam. Media & Intelligence. CMO.11:45 AM REDEFINING THE PATH TO PURCHASE Personalization..S. yet is a rare find in their daily digital explorations.11:15 AM THE METRICS THAT MATTER The data revealed in the 2010 U.advertisingweek. CMO. Clear Channel Communications. SVP Sales & Marketing.com/calendar for the most up-to-date listings. President.advertisingweek. Its partner brands being honored at the event include United Airlines. Presented by The ADVERTISING Club & Ad Council In partnership with: Collective Media. the U.advertisingweek. Draftfcb.advertisingweek. Microsoft Lisa McCarthy.S.
Ah.Brr. NYC For more information . the energy of foward thinkers. Yeah. Join us for The collaborative Alliance at Advertising Week 2011 October 5 4-6 p. BB King’s House of Blues Times Square. Oh. See you there.m. the sound of New York. it must be Advertising Week. change agents & thought leaders. the shiver of the fall.
thearf.advertisingweek. COO. Google.3:00 PM OPERATION INSPIRE. PART I The first of a three-part series sharing realities. Senior Partner. memory encoding.COM . FedEx Presented by The Vidal Partnership & Ad Age Venue: Times Center Hall (242 W 41st St) Register: www. Presentations from college counselors and industry professionals will be included. ANA Jonathan Meyer Perelman.advertisingweek.COM/ADVERTISINGWEEK ADVERTISINGWEEK. Marketing & Business Development. American Express Jon Patricof. Ad Age Featuring: Steve Pacheco. implications.A. . Hispanics has never been greater. Featured speakers include: Edward Burns. Managing Dir. Google Russ Sapienza. Venue: PWC Auditorium (300 Madison Ave) Register: www.org/assets/ad-week-2011 2:00 .com 1:00 .com 1:30 – 2:15 PM THE TRANSFORMED GENERAL MARKET.S. President.12:45 PM ADVERTISING WEEK FINANCIAL FORECAST Top brass from the ANA. MORE THAN EVER Technology has created more options than ever to reach consumers via local media: TV. BuzzFeed Charlie Thurston. 2011 FACEBOOK. brand.com NOON . Both parties will aggressively target the 2012 Hispanic vote. co-anchor.advertisingweek. 2011 ADVERTISINGWEEK.2:45 PM THE FUTURE OF FILM Learn how the film business is shaking up as audiences go digital and how a renowned content creator. NCC Media Alexandra Cameron.advertisingweek.com OCTOBER 3 NOON . PART 2 Following lunch. Global Industry Relations. US Media & Marketing Correspondent. Senior Vice President.12:45 PM WILL LATINOS ELECT OUR NEXT PRESIDENT? With 40 percent of new voter registrations for the 2008 Presidential election coming from people with Latino surnames. Financial Times Tim Jones. and emotional response. VP Global Sponsorship Marketing. What are major local-market-focused companies. media and content producers in the general market. PwC Venue: PwC Auditorium (300 Madison Ave) Register: www.advertisingweek. Venue: ADC Gallery (106 W 29th St) Participating Students Only NOON .” Venue: Hearst Headquarters (300 W 57th St) Register: www. Comcast Spotlight Presented by NCC Media Venue: Thomson Reuters (3 Times Square) Register: www. examining their non-conscious reactions to ads and program content through metrics such as attention. and political advertisers. and platform maximize the opportunity.advertisingweek. the political clout of U.com 1:00 . Advertising. ZenithOptimedia N. the Art Directors Club will lead a session aimed at preparing students for applying to college. Market Manager.12:45 PM ARF SHOPPER INSIGHTS FORUM: CATALINA MARKETING CASE STUDY The ARF and Catalina Marketing unveil their new “Shopper Insights Initiative.MONDAY 1:00 . This breakthrough neuroscience goes inside your consumers’ hearts and minds.COM OCTOBER 3-7. PwC and ZenithOptimedia reveal new economic projections and assess various aspects of the economic impact of innovation. Tribeca Enterprises Venue: Times Center Stage (242 W 41st St) Register: www. MediaVest Jonah Peretti. SVP. but more critical than ever local marketplace? Moderator: Andrew Capone. EVP. print. Moderator: David Gelles. Bob Liodice. Founder & CEO.1:45 PM BRAVO’S GOT MIND READING DOWN TO A SCIENCE Join us for a panel on neuromarketing research. & solutions from major brands. CEO. Primer Impacto Featuring: Mark Mellman. really understand how to win with Hispanics? Moderator: Pamela Silva Conde. President and CEO. Director Rich Lehrfeld. The Mellman Group Presented by Univision Venue: Times Center Stage (242 W 41st St) Register: www. It’s sure to strike a nerve. Emmis NY Maribeth Papuga. radio and online. advertisers and agencies doing to reach the fragmented. . Do America’s candidates. Moderator: Matt Carmichael. Director Local Activation. President & CEO.1:45 PM LOCAL MATTERS .com 32 32 ADVERTISINGADVERTISING WEEK 8 ·· WEEK 8 · OCTOBERWEEK 8 ADVERTISING 3-7.
New York. MDC PARTNERS AGENCY LEADERS: WHERE MARKETERS SHOULD PUT THEIR MONEY TODAY. MONEY. Michelle Alexander. Featured speakers include: Karl-Heinz Land. Just when we think we have a handle on a new disruption in the marketing universe. Co-Chief Creative Officer. A Pandora musicologist will delve into the DNA that make up the playlists and interview their owners about all things music.com 2:00 . Google Creative Labs Marc Schiller.advertisingweek. Please visit: www.3:15 PM VOICES IN THEIR HEADS: THE SONGS THAT INSPIRE ADVERTISING’S TOP MINDS Find out what’s streaming through the headphones of the top minds in advertising. R/GA Presented by R/GA Venue: Times Center Stage (242 W 41 St St) Register: www. @ADVERTISINGWEEK + #AW8 facebook. Moderator: Paul Bellantone. Strategy & Technology. Tribal DDB Michael Relich. Join MicroStrategy as industry leaders and visionaries discuss the future of social media and what it means for marketing as we know it. SVP.advertisingweek. Peppers & Rogers Group Brian Solis.4:00 PM THE HOLY GRAIL OF MARKETING Is the end of advertising as we know it near? Learn how to leverage the Facebook Social Graph to drive new revenues. Scott Galloway. NYU Stern & Founder.A.com/advertisingweek · DOWNLOAD OUR APP AT ADVERTISINGWEEK. Chief Creative Innovation Officer.com 3:00 . Anomaly Matt Jarvis.from computer-assisted filmmaking (1977-1985) to an integrated digital studio (20052012). direct. something new comes along to throw it all back into chaos. CEO. Strategic Solutions.4:15 PM SMART.3:45 PM THE NEXT 9 YEARS The agency business is undergoing tumultuous change.advertisingweek. L2 ThinkTank Presented by MicroStrategy Venue: Thomson Reuters (3 Times Square) Register: www. of Strategy & Marketing.advertisingweek. President & CEO. kbs+p Matthew Bull. SVP. Featured speakers include: Barry Wacksman. 72andSunny Ed Brojierdi. Chief Executive Officer.advertisingweek. Altimeter Group Jason Rockwood. Creative Strategy. Chief Growth Officer. President . Guess?. Electric Artists Presented by JWT Venue: Times Center Hall (242 W 41st St) Register: www. PPAI Jeff Coburn. Director of Social Strategy. Momentum Jason Gross.COM/ALERT @advertisingweek + #aw8 33 33 .2:45 PM FIRING ON ALL CYCLINDERS Resonating with today’s consumer demands engagement via multiple channels with digital. Pandora Ben Malbon. Principal. CP+B Karina Wilsher. EVP. Chief Evangelist & SVP Social iCommerce. Dir.. R/GA Nick Law. JWT Heidi Browning. MicroStrategy Martha Rogers. Bull-White House Venue: Times Center Hall (242 W 41st St) Register: www. Executive VP.com 2:30 .com/calendar for the most up-to-date listings. Founding Partner. Andrew Keller.advertisingweek.com SEMINARS PARTNER EVENTS SPECIAL EVENTS Please Note: Events subject to change. Senior Music Analyst. Pandora James Cooper.2:00 . Chief Strategy Officer. VeriFone Media Presented by PPAI Venue: PwC Auditorium (300 Madison Ave) Register: www. Now R/GA is contemplating its next nine-year cycle and the fifth reinvention in the company’s history.com 3:30 . Perspectives from leading agencies of various sizes and specialities that will highlight the most intriguing examples of creative brilliance and effectivess and also conduct a frank discussion on best practices. experiential. promotion and traditional all playing a critical role much like an orchestra. Professor of Marketing. Throughout its history. Chief Creative Officer N. Inc. R/GA has reinvented itself every nine years -. Director of Strategy.
advertisingweek. VCU Brandcenter and SVA Venue: ADC Gallery (106 W 29th St) Participating Educators Only 8:00 . featuring Decode Jay-Z with Bing. PRESIDENT AND EDITOR-IN-CHIEF OF AOL HUFFINGTON POST MEDIA GROUP Today’s most urgent crises – unemployment. Tara Walpert Levy.7:45 PM ADVERTISING WEEK OPENING GALA The VIP event of The Week. a crumbling infrastructure – require us to move beyond the tired framing in which all issues are boiled down to simply “left vs.advertisingweek.com Venue: Best Buy Theater (1515 Broadway) GeneratioNext Supporters & Super Delegates Only 4:30 . hosts a conversation on the evolution of digital media transforming how consumers get their news.advertisingweek.advertisingweek. Moderator: Andrew Robertson. SVP and Publisher.com 6:00 . foreclosures. BBDO Worldwide David Droga.com 5:00 .MONDAY 5:00 . Featuring live musical performances and special guests. TODAY The Holy Grail for today’s marketers is visualizing information across multiple platforms and making decisions that improve business outcomes in real time. educators and guidance counselors to the breadth of career opportunities available to their students in the field of visual communications. Creator. The Torch Program. The role search plays in consumers’ lives is rapidly changing and growing ever more prominent.5:45 PM MOVING BEYOND LEFT VS. Droga5 Eric Hadley. Google Nick Fox.com OCTOBER 3 4:00 . CEO. PART 3 Introducing school principals. RECONSTITUTING THE CONCEPT OF NEWS Brad Grossman. GM Worldwide Marketing. Presented by Aol Venue: Radio City Music Hall (1260 Ave of the Americas) Register: By invitation only 4:00 . Venue: PwC Auditorium (300 Madison Ave) Register: www. RIGHT: A DISCUSSION MODERATED BY ARIANNA HUFFINGTON. Random House Venue: PwC Auditorium (300 Madison Ave) Register: www.6:00 PM OPERATION INSPIRE. Quentin George.COM FACEBOOK. Global Search Ads Marketing. IPG Mediabrands Presented by the IPG Media Lab Venue: Times Center Hall (242 W 41st St) Register: www. right. Grossman & Partners. a struggling middle class. Microsoft/Bing Julie Grau. 2011 ADVERTISINGWEEK. Managing Director. The IPG Media Lab will share ideas and methods for solving this problem using forward thinking & practical technologies. Founder & Creative Chairman. Brad delves into the evolution of digital media with a panel of stakeholders who are at the forefront of creating and fostering global movements through ideation and delivery of new technologies and information.com 34 ADVERTISING WEEK 8 · OCTOBER 3-7.5:15 PM THE CMO DESK OF THE FUTURE.4:45 PM USA TODAY PRESENTS: CANNES LIONS INTERNATIONAL FESTIVAL OF CREATIVITY USA TODAY presents a unique showcase of the 2011 Integrated Grand Prix winner. The Zeitguide™.6:00 PM USA TODAY PRESENTS: WHERE AMERICA IS GOING.11:30 PM MYSPACE AMP’D UP! A benefit for GeneratioNext.advertisingweek.4:45 PM THROUGH THE LOOKING GLASS OF SEARCH Think there’s nothing new to learn about search? Think again. Chief Digital Officer.com 4:00 .” Presented by Aol Venue: Times Center Stage (242 W 41st St) Register: www. In partnership with Billboard. Founder. Product Management. Presented in partnership with the Art Directors Club.COM/ADVERTISINGWEEK . live from iconic Radio City. Search Ads. Google Presented by Google Venue: Times Center Stage (242 W 41st St) Register: www. examining new platforms and tools.
nick law chief creative officer barry wacksman chief growth officer monday. october 3rd at 3:00 pm the times center 242 west 41st street .
Colle + McVoy Venue: Times Center Stage (242 W 41st St) Register: www. Hosted by NBCU’s Lauren Zalaznick and featuring Bravo star Andy Cohen and New York icon. Vice President. CEO.is the subject of this special Women @ NBCU breakfast. Author of WikiBrands. the economy and politics. CEO. MIXX navigates the new science and art of narrative and storybuilding in the digital age. marketers and advertisers. MIXX brings together the industry’s most prominent and influential figures. Americas.iab. Social Media Theorist Kevin Slavin.html 8:30 – 10:00 AM ADVERTISING WEEK LEADERSHIP BREAKFAST SERIES: POWER OF THE PURSE Marketing the mother of all consumer groups . Chairman & CEO. Microsoft Venue: The New York Times (620 8th Ave. Chairman. Nick Brien. Pepsi Barbara Williams. GS&P Jimmy Smith. CEO . W+K 12 Venue: New World Stages (340 W 50th St) Register: www. LinkedIn Dennis Woodside. Mobile Marketing Global Practice Lead. Featured speakers include: Tony Hsieh. Unit 7 Chris Babel. Groupon Presented by MPA – The Association of Magazine Media and ASME – American Society of Magazine Editors Venue: Grand Hyatt New York (109 E 42nd St) Register: www. President & CEO. Roukas. 15th Fl) Register: www. TBWA/CHIAT/DAY Jim Riswold.COM . Co-Chairman and Creative Director. AMC is the premier industry gathering place for publishers. Join us around the fire. VCU Brandcenter Jeff Goodby.org/amc 8:30 AM – 11:00AM TRUST FORUM III . Loreen Babcock. Group Creative Director. LLC (formerly Global Marketing Officer. Author.com/ OCTOBER 4 7:45 – 9:30 AM AWNY MEDIA INSIGHTS BREAKFAST: SOCIAL. Zappos Chris Perry.THE GREAT PRIVACY DEBATE: SOCIAL MEDIA FUELS THE FIRE Are consumers giving up their privacy or are we taking it? We’re bringing together leaders who occupy the frontier of thinking about the business. Chairman & CEO. Marketing. Twitter Nick Brien.advertisingweek. President/CEO. Global Revenue. LOCAL AND MOBILE .magazine. Instructor. sweeping developments in technology. President.awny. CEO.IGNITING INNOVATION Moderator: Stuart Elliott. VP/Digital Brand & Social Media Development.wherearealltheblackpeople. Featured speakers include: Adam Bain.com 8:00 AM – 7:15 PM IAB MIXX CONFERENCE & EXPO The Official Interactive Conference of Advertising Week.org/EventsCalendar.advertisingweek. President & CEO. Global Hue Maria Luisa Francoli. Socialstruct Advisory Group Clay Shirky. Co-Founder. General Motors Jim Stengel. CEO and President. disruption and the new world order. TRUSTe Mike Dover. Google Presented by Microsoft Advertising Venue: Crowne Plaza Hotel (1605 Broadway) Register: www. Sarah Jessica Parker Venue: Gotham Hall (1356 Broadway) By invitation only 8:00 AM – 5:00 PM AMC – THE MAGAZINE MEDIA CONFERENCE The Official Magazine Media Conference of Advertising Week. President. Global CEO. Director. cultural and ethical questions that emerge when consumers “get naked” in front of us. Procter & Gamble) George Stephanopoulos. MPG John Partilla. Dentsu Network West Daryl Simm. McCann WorldGroup Don Coleman. COO.moms . 2011 ADVERTISINGWEEK.net/mixx/registration 9:00 – 9:45 AM ADVERTISING WEEK BLOOMBERG ROUNDTABLE Top CEO’s with a global view on technology.COM/ADVERTISINGWEEK ADVERTISINGWEEK. advertising.com 36 36 ADVERTISINGADVERTISING WEEK 8 ·· WEEK 8 · OCTOBERWEEK 8 ADVERTISING 3-7. For 2011. Head of Digital. Journalist Jeff Weiner. editors. Area/Code Presented by Unit 7 Venue: Thomson Reuters (3 Times Square) Register: www.S. ABC Aaron With. U. American Express Shiv Singh. The Jim Stengel Company.8:00 AM – 7:00 PM TUESDAY WHERE ARE ALL THE BLACK PEOPLE? Speakers & testimonials from creatives of African American backgrounds. News Anchor. Managing Director. The NY Times Pepper A. AMC content includes creative solutions. OMG Worldwide Christine Fruechte. McCann Worldgroup Charlie Rose.COM OCTOBER 3-7. portfolio reviews with agency recruiters. Co-Founder and Editor-in-Chief. and how these changes impact magazine media. 2011 FACEBOOK. Advertising Columnist. Rick Boyko.
Head of Trends & Insights. Managing Partner. HEC Montreal Marie-Josee Lamy. Presented by GLAAD Venue: Times Center Stage (242 W 41st St) Register: www. UM. OgilvyCULTURE is Ogilvy’s approach to “The New General Market” and is providing break-through client solutions.one where code is on par with content. Tribal DDB Worldwide Rei Inamoto. Brandon Berger. VP of Advertising and Global Operations Presented by Facebook Venue: Times Center Stage (242 W 41st St) Register: www. Chairman/CEO. North America Mobile Marketing Association Winston Binch. Spain Presented by Montreal. Infonomia. Ogilvy Venue: BB King Blues Club (237 W 42nd St) Register: www. give insights to agencies about the search process. Moderator: Lucy Stojak. Chairman & CEO. Moderator: Michael J.advertisingweek. US Client Service.advertisingweek.advertisingweek. Deutsch LA Marla Kaplowitz.com 10:30 AM – 11:15 AM MMA CONNECTED LEADERS FORUM Agency leaders in a free-wheeling discussion on the challenges and opportunities of mobile. Prehype Presented by Tribal DDB Worldwide Venue: BB King Blues Club (237 W 42nd St) Register: www.advertisingweek.advertisingweek. Cirque du Soleil Alfons Cornella.advertisingweek. Momentum Worldwide Venue: Times Center Hall (242 W 41st St) Register: www. Chief Digital Officer. NY. AOL. Managing Director. Ogilvy Steve Simpson. Presented by Universal McCann Venue: BB King Blues Club (237 W 42nd St) Register: www.CAN GENERATE MORE BUSINESS OPPORTUNITIES Cirque du Soleil shares Reebok/JUKARI and Desigual case studies with Spain’s co-society expert. Saatchi John Seifert. Buzzfeed Henrik Werdelin.advertisingweek. Ogilvy & Mather NA Jeffrey Bowman. EVP.com/advertisingweek · DOWNLOAD OUR APP AT ADVERTISINGWEEK. MEC Marita Scarfi. WHAT’S SMALL IS BIG The daily interactions that people have with both friends and brands add up to meaningful impact. Chairman and CEO. Chief Creative Officer. and the IPG Media Lab recently set to understand how new digital ad formats can effectively capture attention and seek emotional response. Partner/Chief Digital Officer. CEO. Barcelona.com 10:00 – 10:45 AM TODAY’S MARKETING REALITY: WHAT’S OLD IS NEW.com 11:00 – 11:45 AM MAKING ONLINE ADS THE TOPIC OF COCKTAIL PARTY CONVERSATIONS The early days of online advertising have focused on triggering immediate response and providing utility. Facebook examines how marketers can better measure brand effectiveness in a world that is more social and connected. Saatchi & Saatchi share their innovative. How is technology affecting the agency model and the creative process? Paul Gunning.ad Venue: PwC Auditorium (300 Madison Avenue) Register: www.com 9:30 AM – 10:15 AM WHERE’S THE LGBT? Join GLAAD and our advertising partners as we forge a new path to include the impressive clout of the LGBT community in the mainstream advertising arena. Practice Lead. Come learn findings and best practices to get people to notice and care about your digital advertising. President.com @ADVERTISINGWEEK + #AW8 facebook. Director of Global Creative Solutions David Fisher.com 10:00 AM – NOON 4A’S COMPETITIVE EDGE SERIES I.com 10:00 – 10:45 AM DO AGENCIES NEED TO THINK LIKE TECH COMPANIES? Advertisers are entering a brave new world . Broadcast. CEO. Saatchi Americas Sheldon Levy. Mary Baglivo. CEO.com 10:00 – 10:45 AM WHY CO. “Nothing Is Impossible” approach to attracting multicultural talent. Becker.advertisingweek. Presented by Montreal. President.ad Venue: PwC Auditorium (300 Madison Ave) Register: www. Chief Creative Officer. OgilvyCULTURE Venue: Paley Center (25 W 52nd St) Register: www. AKQA Allison Mooney.COM/ALERT @advertisingweek + #aw8 37 37 . II.com 9:00 – 9:45 AM OGILVY’S THE TRANSFORMATION OF MARKETING INTO CONTENT CREATION A behind-the-scenes to look how marketing is transforming into content creation and how brands are participating. Google Jon Steinberg.advertisingweek. Featured speakers include: Mark D’Arcy. Organic Chris Weil.S.9:00 – 9:45 AM THE AGENCY SEARCH PROCESS A group of seasoned search consultants from Canada and the U. Deputy Dir.
Advertising Week Brooding exec in all black Person seeking phone charger Stuart Elliott sighting Namedropper Copious note taker Photo op seeker QR code crusader SEO/SEM confusion Serial tweeter “Advertising is dead” declaration First in line every time Personal space violator FREE DRINK Self-proclaimed social media expert Matt Scheckner on his phone Provocative panelist Change agent looking to change jobs Person unimpressed with everything “Flushed out” for “Fleshed out” Inspiring speaker Extra-firm handshaker Someone falling asleep (and snoring) “Ecosystem” and “integrated” in one sentence Overstuffed bag of swag Attendee not yet on Facebook May you experience all of the fun that makes Advertising Week. collemcvoy.com . Advertising Week.
SVP/Group Planning Dir. VCU Brandcenter Gustavo de Mello. Moderator: Tyler Gray. Featured speakers include: Jane Clarke. AT&T AdWorks Andy Wiedlin. they are seeing results that are simply not possible in the online world. VP.advertisingweek.com NOON – 12:45 PM CULTURE – THE NEW CREATIVE BRIEF As the paradigm shifts from “Multicultural Marketing” to “Marketing to a Multicultural Nation” smart marketers (and their agencies) are realizing that many brands can present a more cohesive brand message – and be more efficient with marketing budgets – by using a single creative strategy across different audience segments.. And in some categories. Multicultural insights are taking the lead in everything from New Product Development to 360° marketing communications for the so-called “General Market”.advertisingweek. Director.advertisingweek. Euro RSCG 4D Kristin Frank. Sr.com 11:30 AM – 12:15 PM SORRY ONLINE MARKETERS—THE FUTURE IS MOBILE… Consumers are spending more time with their mobile device than ever (over 80% of consumers sleep with their phone!). For the savvy brands who are embracing mobile.com 11:00 AM – 12:30 PM PROCUREMENT: THE DEBATE CONTINUES Join the ANA as we discuss and debate the role of procurement and identify how this controversial arena can be turned into a win / win / win for all parties.COM/ADVERTISINGWEEK ADVERTISINGWEEK. Facebook Lee Brown. Managing Director. Fast Company Colin Westcott Pitt. IBM Rachel Stern. Advertising Sector Leader.com TUESDAY Best Places to Work honorees share stories about the culture they have created for their staffs as well as experts on the topics of workplace culture and talent from salaries.11:30 AM – 3:00 PM BEST PLACES TO WORK LUNCHEON OCTOBER 4 11:00 AM – 11:45 AM FAST COMPANY CONVERSATION Fast Company’s Danielle Sacks goes one-on-one with Publicis Groupe Chairman & CEO. technology is improving daily. CEO. Chief Digital Officer. Ernst & Young 40 40 ADVERTISINGADVERTISING WEEK 8 ·· WEEK 8 · OCTOBERWEEK 8 ADVERTISING 3-7. VP Marketing. Global Chairman.advertisingweek. Director/Consumer Comm. 2011 FACEBOOK. SVP.. Venue: Thomson Reuters (3 Times Square) Register: www.com NOON – 12:45 PM SOLVING THE CROSS-PLATFORM MEASUREMENT MYSTERY Achieving the right mix of advertising that targets the right audience at the ideal time is not easy – it is truly an art and a science.advertisingweek. CIMM Jim Spaeth. MTV.com NOON – 12:45 PM EURO RSCG AND FAST COMPANY PRESENT: UPDATE FROM THE FRONT LINES Leaders in government. Groupon Mike Gamson. The City of New York George Gallate. Deputy Editor. Presented by Ad Age Venue: Best Buy Theater (1515 Broadway) Register: www. Sr. VH1 Digital Jeff Brooks. assess the growth of mobile. in this special Advertising Week exclusive. Maurice Levy. Huffington Post Media Group Maria Mandel. technology & consumer goods discuss social media strategy and how to get the best return on your investment. and discuss where this may leave online advertising. Chief Revenue Officer. 2011 ADVERTISINGWEEK. Presented by the ANA Venue: PwC Auditorium (300 Madison Ave) Register: www. Alma Joan Dufresne. yet ad spend. Media Behavior Institute David Kohl. DDB Chicago Luis Miguel Messianu. CEO. CIMM examines the cross-platform challenged.advertisingweek. Presented by Millennial Media Venue: Times Center Hall (242 W 41st St) Register: www. Partner/Group Planning Dir. Media & Entertainment Reporter. however.com 11:00 – 11:45 AM CNBC MASTERS OF MONETIZATION Leading practitioners in the burgeoning arena of social media on the business of the business. Digital & Social Strategy. SVP. Sales. Marketers and agencies that are leaders in this field will share their secrets. General Manager.adage. retention. Marketing & Media Innovation. VP Sales. Industry luminaries from both the mobile and online world will look at the digital landscape. LinkedIn Taylor Gray. recruitment and diversity. President/CCO. Moderator: Julia Boorstein.COM OCTOBER 3-7. Ogilvy Kim Bealle. Euro RSCG New York Venue: BB King Blues Club (237 W 42nd St) Register: www. Dos Equis. Group. Amstel Light Ethan McCarty. VP Marketing & Social Media Strategy. Global Sales. Kraft Presented by Univision Venue: Times Center Stage (242 W 41st St) Register: www. CNBC Tom Arrix.COM . BuzzFeed Venue: Times Center Stage (242 W 41st St) Register: www. Global Leader. Moderator: Rick Boyko. business.
Executive Director of Client Services.com 2:00 – 2:45 PM PLAYING THE SYMPHONY OF SCREENS OR CREATING CACOPHONY? Designer and Researcher Bill Buxton believes we need to put a bullet in the words. SMG Alan Wurtzel.com 1:00 – 4:00 PM REAL TIME WITH TERRY KAWAJA With programming style fashioned after Real Time with Bill Maher. Google Peter Naylor.com 1:00 – 1:45 PM SILICON VALLEY. Senior Manager. CEO. Digital Media Sales.advertisingweek. EVP. broadcast or the new-fangled trendy ones like mobile. Creative Agency Management. The use of these digital influencers is changing the very way ideas. Chief Marketing Officer. Featuring: Function (x). as well as brands and advertisers.COM/ALERT @advertisingweek + #aw8 41 41 . President and COO. Global Research. A panel of marketers and agencies that worked together on this initiative will share the suggestions and insights behind them. GroupM North America Barry Salzman.com 1:00 – 1:45 PM ANA/4A’S GUIDANCE FOR AGENCY SEARCH ANA (Association of National Advertisers) and 4A’s (American Association of Advertising Agencies) have partnered to provide new guidance that can help marketers and agencies go through an effective search process and ultimately create a better working relationship. Global Research Director. outdoor. Research + Analytics. agency and publishing executives’ update on the ecosystem-wide initiative launched jointly by the ANA. Central Marketing. including operators. Senior Vice President for Industry Services. Principal Researcher. OS makers and developers.com 1:30 – 2:15 PM CREATING THE CONNECTED LIFE The mobile industry is entering a new phase. Group Marketing Manager. Intuit Venue: PwC Auditorium (300 Madison Ave) Register: www. Rather than beating the traditional drums like print. Marketing & Advertising Category Management and Agency Relations. Microsoft Kate Sirkin. HOLLYWOOD.’ this conversation aims to be a tell it like is forum that addresses the noise and the tools you need to navigate real time advertising. Bernstein-Rein Colleen Mascia. Horizon Media Rob Norman. Relativity Media. CMO Michael O’Hara leads a panel of experts who will discuss opportunities & implications for players across the ecosystem. brands and products are launched and spread today. Advertising Age Laurie Coots. IAB Deborah Wahl Meyer. The Richards Group Dave Lubeck. Microsoft Research. VP. Moderators: Rupal Parekh.com/advertisingweek · DOWNLOAD OUR APP AT ADVERTISINGWEEK. Pepsi. Americas. Moderators: Wenda Harris Millard. MediaLink. Agency Editor. SVP. NBC Presented by CIMM Venue: Thomson Reuters (3 Times Square) Register: www. Brand Management. Pfizer Eve Reiter. and start creating a concerto that follows consumer context. We need to stop generating a cacophony of marketing messages.advertisingweek. Opening with a forward thinking outlook on the digital ecosystem and closing with ‘New Rules.advertisingweek. Terry Kawaja. Senior Vice President & Chief Marketing Officer. PulteGroup Bill Koenigsberg. NBCUniversal Venue: Thomson Reuters (3 Times Square) Register: www.Panel Discussion: Moderator: Artie Bulgrin. @ADVERTISINGWEEK + #AW8 facebook. Presented by GSMA Venue: Times Center Hall (242 W 41st St) Register: www. MADISON AVENUE: USING VIRTUAL NETWORKS TO SPREAD INFLUENCE The Internet has become a network of networks--where the individual increasingly has the power to rule. EVP.advertisingweek. across business and personal lives. CEO.advertisingweek. the 4As and the IAB. ESPN Beth Uyenco.com Pioneering agency Mekanism and key power players that will include film studio heads. handset manufacturers. TBWA\Worldwide Diane Fannon. Head of Media and Platforms. author of the infamous LUMAscapes. marketers need to think about the ensemble of consumer experiences. slates. Presented by Quantcast Venue: Gotham Hall (1356 Broadway) Register: www. Author and Academy Award Winner Venue: Times Center Stage (242 W 41st St) Register: www. “Digital Marketing” and advance our thinking to a new marketing mindset that plays around natural consumer experiences. Virgin Mobile Presented by Mekanism Venue: BB King Blues Club (237 W 42nd St) Register: www. Sherrill Mane. President of Research. American Express Leo Tighe. will host a set of lively roundtable and one-on-one discussions focused on the future of real time media. Principal. Fortune 500 CMOs and Tech start-ups will lead a lively discussion on new ways of spreading your message. Executive Vice President.advertisingweek. Bill Buxton. one where virtually everything is connected by mobile. This new “Connected Life” is creating new opportunities and introducing new participants across the entire value chain.advertisingweek. or the next hot gadget.com 1:00 – 1:45 PM MAKING MEASUREMENT MAKE SENSE Leading marketing.
25” T:10” S:9.B:10.25” .
Director Emerging Media. Director. TWC & an expert panel explore the cross-platform offerings that are re-shaping the political landscape. OMD Ignition Factory In partnership with the TVB and OMVC Venue: Times Center Hall (242 W 41st St) Register: www. Time Inc. The Wall Street Journal Peter Moore. Kiki McLean & Erol Louis. advertisers and consumers? Moderator: Abby Auerbach. The Headblade Jess Greenwood. Communications Dir. Comedian Jason Feifer. CEO. COO. Bravo Presented by Nielsen Venue: Paley Center (25 W 52nd St) Registered Super Delegates Only 3:30 PM – 4:15 PM ADVERTISING WEEK NEW YORK CITY GAME CHANGERS Moderator: Hon. Media Product Leadership.COM/ADVERTISINGWEEK . Inventor. Skinny NYC Venue: BB King Blues Club (237 W 42nd St) Register: www. Fisher Communications Erik Moreno. President. and solutions from major brands. Host: Conway Williamson. dynamic and lasting relationships with their most connected and passionate consumers. Major League Eating Greg McCastle. ANYTIME Come learn how marketers are jumping on the scale and engagement possibilities of the new gaming frontiers to build positive. MobiTV Anne Schelle. Host: Steve Hasker. presenting for 7 minutes..advertisingweek.com 3:00 – 3:49 PM 7X7 Saatchi & Saatchi presents an ideas showcase featuring 7 experts. Founder & CEO. Senior Vice President. Contagious Matt Van Hoven. SVP Corp Development. National Alliances. Pandora.com 2:00 – 2:45 PM PUTTING IT TOGETHER: COLLABORATION IN THE DIGITAL AGE How do social media companies collaborate with others in the media/advertising ecosystem? Featuring: Foursquare Presented by PricewaterhouseCoopers Venue: PwC Auditorium (300 Madison Ave) Register: www.com 2:00 – 5:00 PM AN UNCOMMON SENSE OF THE CONSUMER Join Nielsen and industry experts as we follow the evolution of today’s consumer. CEO. NY1 Presented by Time Warner Cable Venue: Times Center Stage (242 W 41st St) Register: www. Live Nation Skip Brand. NYC Mayor’s Office of Media and Entertainment Al Dejewski. Pres.com 2:30 PM – 3:15 PM IS “LIVING ROOM QUALITY” TV COMING SOON TO YOUR MOBILE DEVICE? Mobile Digital Television is poised to make its first major consumer push this year. OMVC Jeff Minsky.COM FACEBOOK. Electronic Arts Presented by Electronic Arts Venue: Times Center Stage (242 W 41st St) Register: www. Fast Company Todd Green. PART II The second of a three-part series sharing realities. Fox Networks Group Charlie Nooney.advertisingweek. Electronic Arts Dave Madden. Deutsch New York Venue: Times Center Hall (242 W 41st St) Register: www. Katherine Oliver. Senior Vice President.. 7 backgrounds. 2011 ADVERTISINGWEEK. President & CEO.advertisingweek. Executive Director.advertisingweek. EVP & CMO. TVB Colleen Brown.com 4:00 – 4:45 PM CONNECTING WITH CONSUMERS ANYWHERE. Emily Steel. Martini Media Val DiFebo.com 3:00 – 3:45 PM POLITICAL ADVERTISING: THE CHANGING LANDSCAPE With a Presidential Election on the horizon. Ad Age Presented by The Vidal Partnership & Ad Age Venue: BB King Blues Club (237 W 42nd St) Register: www. CEO. Reporter. Nielsen Featuring: Pepsi.advertisingweek. AT&T AdWorks Russell Wallach.advertisingweek. What does the advent of broadcast TV simulcast on a mobile device portend for broadcasters. Global Marketing. the convergence of technology & political campaigns has redefined the path to the White House. Moderator: Nat Ives.TUESDAY OCTOBER 4 2:00 – 2:45 PM THE TRANSFORMED GENERAL MARKET. CCO. Commissioner.advertisingweek. President. media and content producers in the general market. Specific Media / MySpace Richard Shea. Data & targeting opportunities are fostering robust and hyper-focused advertising campaigns.com 44 ADVERTISING WEEK 8 · OCTOBER 3-7. Estee Lauder.. implications. Senior Editor. Saatchi & Saatchi NY Presenters include: Reggie Watts.
CP+B Venue: Times Center Hall (242 W 41st St) Register: www. Presented by NCC Media Venue: Gotham Comedy Club (208 W 23rd St) By invitation only @ADVERTISINGWEEK + #AW8 · DOWNLOAD OUR APP AT ADVERTISINGWEEK. JB Smoove.glaad. Chairman & CEO.advertisingweek. Co-CEO.com 5:30 – 8:00 PM AT&T ADWORKS CONNECTS AT&T Adworks and the Advertising Week Board host a nightly networking event. North America. CEO. marketing and public relations leaders together to celebrate fair.mixx-awards. Venue: Sentry Centers (810 7th Ave) Register: www. John Adams. the Radio Mercury Awards is the only major awards competition solely devoted to Radio creative.com 8:00 – 11:00 PM SAY MEDIA BATTLE OF THE AD BANDS A star-studded industry music competition. This year’s event features on-air radio personalities including Steve Harvey and Matt Pinfield. The Martin Agency Cesar Conde. Criteo Fred Foard. Presented by Aol Venue: Times Center Stage (242 W 41st St) Register: www. Communications Media Matt Freeman. Chairman & CEO. advertising. Mediavest Venue: Times Center Hall (242 W 41st St) Register: www. Univision Lee Doyle. Venue: The Altman Building (135 W 18th St) Register: www. Venue: Crowne Plaza Hotel (1605 Broadway) Register: www.A.COM/ALERT 45 . Publicis Worldwide in the U.com 7:30 – 11:00PM THE GLAAD AMPLIFIER AWARDS Bringing corporate. NCC Media Jeff Steinhour. but how do they fit into an overall media plan? What platforms are advertisers using? Join Jim Norton and Patch clients as we discuss monetizing local for national. President.radiomercuryawards. President. McCann Susan Gianinno. MEC Greg Schaefer.4:30 – 5:15 PM MSNBC VISIONARIES This dynamic group of industry leaders have all made their mark by staying ahead of the curve and instinctively gravitating to “What’s next” before it has arrived.com 7:00 – 10:30PM IAB MIXX AWARDS GALA Honoring the teams and talent that push interactive advertising to new levels.org/amplifierawards 5:00 – 7:00 PM RADIO MERCURY AWARDS Celebrating its 20th Anniversary. makes a very special appearance in character at Advertising Week. regional and local advertisers. President & CEO. CEO. perhaps best known as Larry David’s roommate. Greg Coleman. Presented by MPA – The Association of Magazine Media and ASME – American Society of Magazine Editors Venue: BB King Blues Club (237 West 42nd Street) By Invitation Only 5:00 – 5:45 PM THE POWER OF PATCH: A 360 LOOK AT MONETIZING A HYPERLOCAL PLATFORM Advertisers have developed local digital strategies. Vice Chairman. accurate and inclusive representations of the LGBT community. Venue: Highline Ballroom (431 W 16th St) Register: www.advertisingweek. topped off by the highly coveted $100.000 Best of Show Award. Venue: Aspen Social Club (157 W 47th St) Open to All Delegates & Super Delegates 6:00 PM – 7:30 PM AMC – PRIVATE COCKTAIL EVENT Exclusively for attendees of AMC.advertisingweek. President & Founding Partner. Rosemarie Ryan.advertisingweek. this private cocktail event will include a special guest performance. Co-Collective Bill Tucker.com/battle Included in Super Delegates Package 5:30 PM – 6:15 PM THE NEW YORK TIMES CEO FORUM New York Times Media Columnist David Carr leads a discussion of top agency and media brass on the convergence of communications & technology and impacts on consumer behavior and content consumption.S. EVP.com 10:00 PM – MIDNIGHT AN EVENING WITH LEON BLACK Curb Your Enthusiasm star.
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Be there. www. October 4th at 3PM. I should have called Time Warner Cable Media. The Times Center. Don’t miss our distinguished guest panel as they discuss Political Advertising: A Changing Marketplace. Be heard.” Reach your constituencies more effectively with Time Warner Cable Media’s I+ and cross platform solutions.com Time Warner Cable Media is a proud partner of Advertising Week .5” T:10” “Something tells me this isn’t the audience he envisioned. Tuesday.twcmedia.B:10. Be seen.25” S:9.
Global Advertising & Digital. Hollywood.magazine. USC Annenberg Norman Lear Center Vicky Rideout. formerly with.9:00 – 10:45 AM WEDNESDAY OCTOBER 5 8:00 AM – 2:00 PM AMC – THE MAGAZINE MEDIA CONFERENCE The Official Magazine Media Conference of Advertising Week. Hill Holliday Yaron Galai. Google Mike Carson. The Legacy Foundation Jason Rzepka. G2 USA Presented by G2 Venue: BB King Blues Club (237 W 42nd St) Register: www. Procter & Gamble Presented by MPA – The Association of Magazine Media and ASME – American Society of Magazine Editors Venue: Grand Hyatt New York (109 E 42nd St) Register: www. how the Legacy Foundation tackled smoking cessation on ESPN’s Bass Masters. President of Global Solutions. who is using it and how it stacks up in cost.COM . Global Marketing & Brand Building Officer. ADVERTISING & POP CULTURE Join the Ad Council & Google for a discussion on how Kaiser embeds health messages with Grey’s Anatomy. Moderator: Rob Norman.org/amc CONTENT INTEGRATION & SOCIAL CHANGE: SPARKING ACTION THROUGH PROGRAMMING. Co-Director of Content. CMO. Colgate-Palmolive John Dukakis. how MTV’s 16 and Pregnant is changing social norms. Health & Society. Chairman. MTV Sandra de Castro Buffington. Vice President. Presented by MSNBC Digital Network Venue: The Sea Grill (19 W 49th St) By invitation only 10:30 – 11:15 AM CONTENT MARKETING: THE FOUNDATION TO BRANDING ONLINE Join top marketers to learn why content marketing works.com 8:30 – 10:00 AM ADVERTISING WEEK LEADERSHIP BREAKFAST SERIES: MSNBC DIGITAL NETWORK America’s #1 newsman. advertising. CEO.COM OCTOBER 3-7. Director.com 48 48 ADVERTISINGADVERTISING WEEK 8 ·· WEEK 8 · OCTOBERWEEK 8 ADVERTISING 3-7. Deputy CCO. Moderator: Eric Pakurar. AMC is the premier industry gathering place for publishers. Cheryl Healton. performance & measurability. GroupM North America MEC Spokesperson: Eamonn Store.advertisingweek. Kaiser Family Foundation Calle Sjoenell. MEC North America Torrence Boone.advertisingweek. SVP. and how these changes impact magazine media. Executive Director of Planning and Strategy. predictability. Content Marketing Institute Jack Haber. 2011 ADVERTISINGWEEK.advertisingweek. Director of Web Content Strategy. Bartle Bogle Hegarty Venue: Times Center Stage (242 W 41st St) Register: www. Keynote and panel dialogues include creative solutions. Outbrain Jermaine Peguese. sweeping developments in technology. Managing Director. Vice President/Public Affairs. how Google’s groundbreaking Chrome Ads addressed LGBT bullying. Terry Lundgren. Founder. CEO.COM/ADVERTISINGWEEK ADVERTISINGWEEK. anchors this very special breakfast in the shadow of 30 Rock. editors. President and CEO. Myxer Presented by MEC Venue: BB King Blues Club (237 W 42nd St) Register: www.com 10:00 – 10:45 AM IS BUZZ-WORTHY ALWAYS BUSINESS-WORTHY? Does our obsession with new technologies distract us from the business of achieving results? Opinionated industry leaders in a highly caffeinated discussion about doing the right things for the right reasons.advertisingweek.com 9:00 – 9:45 AM BRIDGING THE SILICON VALLEY AND MADISON AVENUE DIVIDE A panel of clients and agencies debate the disconnect between the future-thinking digital companies’ frustration with agencies too slow in their world and the agency frustration with the latest craze that doesn’t actually move the needle on client metrics. marketers and advertisers to convene around the rapidly evolving magazine media landscape. Brian Williams. Moderator: Joe Pulizza. the economy and politics. Agency Business Development. 2011 FACEBOOK. University of Phoenix Presented by Outbrain Venue: Times Center Hall (242 W 41st St) Register: www. Macy’s Marc Pritchard. CEO.
SAYING THINGS A lively discussion about production. Inc. Co-Founder. mobile. Mekanism James Spindler. Curtis Sliwa. CBS Sports Greg Shaheen. video and display audience buying) will deliver Brand Effectiveness Case Studies and “compete” for votes from viewers.advertisingweek. SVP.advertisingweek. Facebook Jason Harris. Smith & Keith Sweat Presented by NYMRAD Venue: Best Buy Theater (1515 Broadway) Register: www. earning attention and the meritocracy of modern marketing. Chegg Michele Madansky. Taxi Danny Robinson. CEO. VCU Brandcenter Venue: BB King Blues Club (237 W 42nd St) Register: www. WIRED Mark D’Arcy.advertisingweek. and Sports. flirt with brands & build lifetime relationships. CBS. Twitter Chris Hughes.com 1:00 – 1:45 PM MAKING THINGS VS.11:00 – 11:45 AM DENTSU’S FUTURE FORWARD: LOOKING AT CHANGING TRENDS THROUGH THE YOUTH LENS After the disaster in Japan had left the headlines. Chief Creative Officer. influential personalities and all its digital content prove to be highly entertaining. VP of Business Development. Sean McManus. yet elusive demographic. Creative Director. Global Creative Solutions.advertisingweek. Turner Broadcasting System. Moment Factory Lyne Tremblay. THE SOUND OF INFLUENCE Come “listen” to provocative discussions and demonstrations of how Radio. Chegg Presented by Chegg Venue: Times Center Hall (242 W 41st St) Register: www. Creative Director. John Partilla. Facebook Radio personalities & entertainers including Nick Cannon. Zarkana With special participation from Gerald Tremblay. And the nexus of tomorrow. Dan Rosensweig. Hear from students. Moderator: Jason Tanz. Mayor of Montreal Presented by Montreal.com/advertisingweek · DOWNLOAD OUR APP AT ADVERTISINGWEEK.com NOON – 12:45 PM DISCOVER THE CREATIVE FORCE BEHIND ASSASSIN’S CREED. Senior Partner.media Dave Clemans. Featured Speakers Include: Master of Ceremonies: Steve Harvey Biz Stone. building a successful partnership in corporate marketing and multi-platform media distribution. .com 1:30 – 2:15 PM THE AD EFFECTIVENESS X-FACTOR Experts from four vertical areas of Online Advertising (social. President and Founder. Executive Creative Director. Dir.ad Venue: BB King Blues Club (237 W 42nd St) Register: www.com NOON – 12:45 PM PUTTING IT ALL TOGETHER: COLLABORATION IN THE DIGITAL AGE What are the collaboration imperatives for a media company? Turner Sports. what makes them tick as they navigate millions of choices.COM/ALERT @advertisingweek + #aw8 49 49 . Distribution. PwC David Levy.advertisingweek. President. NCAA Sharon Byers. Coca-Cola North America Presented by PricewaterhouseCoopers Venue: Times Center Stage (242 W 41st St) Register: www. Ubisoft Sakchin Bessette. Interim. Moderator: Russ Sapienza. New York Editor. a studentled initiative from VCU Brandcenter re-connected people with a real cause exclusively through the intangible online realm.com 1:00 – 7:00 PM LISTEN .com @ADVERTISINGWEEK + #AW8 facebook. informative while simultaneously delivering significant results for marketers. Marketing Assets. Co-Founder. Executive Vice President. 41st St) Register: www. COO.advertisingweek. We’re taking a closer look at how the innately tech-savvy youth culture shapes the future of the industry.com 11:00 – 11:45 AM WIRED INNOVATION ROUNDTABLE The genesis of big ideas.advertisingweek.and take a real look at this powerful.the inside network for college . . CEO. @radical. Dentsu Network West Rick Boyko. and the NCAA teamed up for the first time in 2011 on the NCAA Men’s Basketball Tournament. Digital Insights Pioneer Elizabeth Harz. Director. CELINE DION’S NEWEST LAS VEGAS SHOW AND ZARKANA Moderator: JF Bouchard. Sales.nymrad. Vice President. Presented by The Barbarian Group Venue: BB King Blues Club (237 W 42nd St) Register: www. President/Executive Producer. The Martin Agency Venue: Times Center Stage (242 W. Stephen A.org/listen 11:30 AM – 12:15 PM GET SCHOOLED! Join Chegg . The session will include live feedback from well known Industry judges and Audience voting! Presented by Kontera Venue: Times Center Hall (242 W 41st St) Register: www. SID LEE Yannis Mallat. Chairman.
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registered in the U.75” T:10” WE’RE ON01. .25” S:9.12 IT All titles on tablets by only ©2011 Time Inc. and in other countries.01.S. or its afﬁliated companies. The above marks are trademarks of Time Inc.B:10.
General Manager.COM/ADVERTISINGWEEK ADVERTISINGWEEK.COM OCTOBER 3-7. Director of Digital Media. President. This session unites a disparate group of leading-edge thinkers who are navigating forward through turbulent waters. Associate Director. Mediabrands Presented by NCC Media Venue: Times Center Stage (242 W 41st St) Register: www.com OCTOBER 5 2:00 – 2:45 PM TUNING TALES THROUGH TECHNOLOGY “Storytelling” is the new digital buzz word. Introduction: Andrew Capone. MediaLink & Wenda Harris Millard. will help untangle the important issues like how to achieve scale. Digital. Chief Revenue Officer. Strategy& Operations. NCC Media Sankar Patel. JWT Eddy Moretti. North American President. EVP. do traditional content creators and agencies need to fear the hand that feeds them? Moderators: Michael Ovitz. Unilever Kamel Ouadi. Michael Kassan.com 2:00 – 2:45 PM BANDS AND BRANDS: THE RESURGENCE OF BRANDED ENTERTAINMENT AND THE DEATH OF “SELLING OUT” The resurgence of brands playing a role in entertainment and driving the cultural conversation. CBS Interactive Bryan Wiener. Online Marketing NA. MediaLink Participants to include: Jonathan Mildenhall.advertisingweek.com 52 52 ADVERTISINGADVERTISING WEEK 8 ·· WEEK 8 · OCTOBERWEEK 8 ADVERTISING 3-7. VP of E-Commerce. Microsoft Advertising Presented by Microsoft Advertising Venue: Times Center Stage (242 W 41st St) Register: www. creativity and nimble systems development are crucial partners in the development of your brand message across the Social Media landscape. Criteo Ben Barokas. Senior Vice President.advertisingweek.WEDNESDAY 3:00 – 3:45 PM NEW THINKERS . Alloy Media & Marketing Venue: Times Center Stage (242 W 41st St) Register: www. . Jennifer Creegan. Global Strategy Officer. New Products and Marketing. North American Media Director. President. The Walt Disney Studios Rob Master. CEO. Presented by GSD&M Venue: BB King Blues Club (237 W 42nd St) Register: www.advertisingweek. CP+B Jason Forbes. Google Zack Rodgers. 360i Grazia Ochoa. Socialistic and Rooster for a roller coaster ride through the new world of content creation.com 3:00 – 3:45 PM CONTEXT/CONTENT/CO-CREATION Technology. CEO. VP Global Advertising Strategy & Content Excellence. NEW THINKING More than ever before.advertisingweek. In addition to bringing together client brands and artists. Digital Media Advertising. Join CNN anchor Kaj Larsen. VICE Robert Kyncl. The Coca-Cola Company MT Carney. 2011 FACEBOOK. many agencies are joining forces directly with artists and entertainment brands. NBC Universal Barry Salzman. Starwood Hotels & Resorts Nate Richardson. EVP Digital. Microsoft’s Head of Brand Advertising. EVP & ECD. .COM . Media & Platforms.THE NEW SEARCH? The future of performance display advertising is here and Criteo is inviting you to be part of the conversation. President & COO. CEO NA. President. Storytelling just got real.advertisingweek. Worldwide Director. TWC Media Liz Ross. Marketing & Business Development.com 2:30 – 4:15 PM PERFORMANCE DISPLAY. distribution and audience engagement. 2011 ADVERTISINGWEEK.com 4:00 – 6:00 PM BRANDS AS CONTENT/CONTENT AS BRANDS With brands creating quality content. ROI and how to optimize creative assets across screens. Carat Steve Nesle. Presented by Socialistic Venue: BB King Blues Club (237 W 42nd St) Register: www. Brand Advertising Business Group. vehicles and engagement? Jenn Creegan. SVP. Google Stephen Friedman. Admeld Peter Naylor. Chairman & CEO. SVP Strategy. Vice Founder Gavin McInnes. new thinkers and new thinking are at a premium. Managing Dir. And you’ve probably got a great tale to tell – but who can land their story without the right audience. Executive Creative Director. MTV Matthew Diamond. Featured speakers to include: Greg Coleman.advertisingweek. President of Marketing. Nowness David Eastman. Tommy Hilfiger Venue: Times Center Hall (242 W 41st St) Register: www... Gilt City/Gilt Groupe Jared Blank. Deutsch Suzanne Powers. Vice President Film & Entertainment.
Pearl Media Venue: Times Center Hall (242 W 41st St) Register: www. Media. Support provided by Aurasma & Demand Media Venue: Friars Club (57 E 55th St) By Invitation Only 4:30 – 5:15 PM LEADING EDGE TECHNOLOGIES A forward-looking discussion with an eclectic gumbo of new technology gurus. EVP & CMO. Shine. President & CEO. Vice President. TAXI Andrew Keller.4:00 – 6:00 PM THE COLLABORATIVE ALLIANCE AT ADVERTISING WEEK Executives from leading brands.COM/ALERT @advertisingweek + #aw8 53 53 . Stern & Partners Sharon Napier. Presented by Contagious Magazine. some of the most celebrated creative names in advertising will gather for a chance to share their war stories during the second annual “Worst Day in Advertising” open mic Moth StorySLAM.com 5:30 – 8:00 PM AT&T ADWORKS CONNECTS AT&T Adworks and The ADVERTISING Club of New York host a nightly networking event. Vice President. President & CEO.B. marketers and researchers in the space will separate fact from fiction and provide reallife examples of how brands can take advantage of new technology and the advertising opportunities they create.advertisingweek. Business School Communications & Media Management Professor.com 7:00 – 10:00PM THE WORST DAY IN ADVERTISING For one night only. VP & Managing Director. Co-Chairman. Aurasma Christian McMahan. President. Director. MPG Global and Havas Media North America James D. CMO. CEO/Partner. Partners + Napier Venue: Times Center Hall (242 W 41st St) Register: www. Moderator: Quentin George. Organic and The Moth Venue: Lucille’s Grille at B. CDO. Fidelity Investments John Carey. Mediabrands Anne Frisbie. Venue: Aspen Social Club (157 W 47th St) Open to All Delegates & Super Delegates 7:00 – 10:00PM FRIARS CLUB ROAST: RICK BOYKO Retiring VCU Brandcenter Director & beloved industry leader is given the royal send-off with a Friars Roast.com/advertisingweek · DOWNLOAD OUR APP AT ADVERTISINGWEEK.advertisingweek. Panasonic David Tice. Join Organic and friends celebrate the art of storytelling with true tales from our industry’s finest.advertisingweek. Speros. Jon Kamen & Paul Lavoie. King’s (237 W 42nd St) Register: www. Product & Marketing. Touchtunes Philip Smolin. Roasters include Friars Legends & noted industry figures including Mike Hughes.com 9:00 PM – MIDNIGHT MICROSOFT LIVE! Microsoft Advertising presents a live performance by TV On The Radio Venue: Terminal 5 (610 W 56th St) GeneratioNext Supporters & Super Delegates Only @ADVERTISINGWEEK + #AW8 facebook. CEO.com 5:30 – 6:15 PM BLOOMBERG CEO SUMMIT Next generation leadership takes the stage for this focused conversation on engagement and breaking through the clutter. Turn Josh Cohen. Butler. inMobi Matt Mills.advertisingweek. Fordham University Merwan Mereby. VP. Crispin Porter + Bogusky Matt Ryan. Durk Barnhill. Hosted by: Maria Luisa Francoli. Euro RSCG New York Greg Stern. Knowledge Networks Presented by MPG & Media Contacts Venue: BB King Blues Club (237 W 42nd St) Register: www. CEO. Interactive Content & Services Group.
Introduce yourself to the future and see the “Penki” case study at dentsunetwork.com 54 ©2011 . That’s what leads to projects like “Penki. 11 countries and an obsession with finding the ideas and technologies of tomorrow. It allows people to paint with light and reveal 3D messages in long-exposure photographs.” the app from Dentsu London. 38 offices. the most future-obsessed agency network in the world. today.We’re Dentsu Network. used to make this ad.
All Rights Reserved. 55 .Whatever you play Wherever you play Play EA Connect with Millions of Engaged Consumers through the World’s Leading Interactive Entertainment.com. © 2011 Electronic Arts Inc. All trademarks are the property of their respective owners. For more information. email advertise@ea.
David Carey. print and radio media. Natasha Hritzuk. Adweek. Director of Global Insights & Analytics. President. But with the explosive growth of the U. brand and station professionals who create Radio commercials and campaigns featuring Radio Mercury Awards winning creative and production pros. AMC Edward Wise. President.radiomercuryawards. distribution. Dir.advertisingweek.C. 2011 FACEBOOK. Funny or Die Presented by TargetCast tcm Venue: Times Center Hall (242 W 41st St) Register: www. of National Broadcast. TargetCast tcm Michael Parents.advertisingweek.org 9:00 – 9:45 AM RADIO ON! CREATIVE WORKSHOP A one-day workshop targeted to agency. Chief Revenue Officer. Time Inc. Tony Pace. EMMIS NY Jeff Haley. Vice President. TAXI Presented by TAXI Venue: Times Center Stage (242 W 41st St) Register: www. CMO.com.com 9:00 – 9:45 AM DOUBT Unconventional thinking from the world’s greatest shit disturber. Kirshenbaum Bond Joe McCarthy. Richards Theater (32 Ave of the Americas) Register: www. Advertising. TargetCast tcm Paul Caine. Author & Founder. CEO & Co-Founder. Microsoft Advertising Presented by Microsoft Advertising Venue: BB King Blues Club (237 W 42nd St) Register: www. Executive Vice President Marketing & Advertising.advertisingweek.com 9:00 – 9:45 AM A CONVERSATION WITH MICHAEL WOLFF A conversation with Michael Wolff. Marketing. financial viability. TargetCast Linda Schupack. President & CEO. Acculturation is one of the most-used (and least understood) buzzwords in the marketing lexicon. SVP. 2011 . President & CEO. CEO. Publicis NY Venue: Thomson Reuters (3 Times Square) Register: www. Strategy and Business Development. CEO. SVP.advertisingweek. Subway Franchisee Advertising Fund Trust Martine Reardon.com 9:00 AM – 2:00 PM MOSAIC AWARDS The Diversity Achievement and Mosaic Awards recognize successful multicultural marketing and diversity efforts. talent management and a marketer’s strategy for using each medium. Vice President.com 56 56 ADVERTISINGADVERTISING WEEK 8 ·· WEEK 8 · OCTOBERWEEK 8 ADVERTISING 3-7. Advertising Planning/ Operations Video Moderator: JP Colaco. Co-Founder. Co-Founder & Chairman. SAY Media Richard Kirshenbaum. TargetCast tcm Alexandra Cameron. EVP. President. it’s more important than ever to understand what mainstream cultural traditions they are adopting.aaf. this session will explore via three in-depth sessions the significant impact technology has had on the television. Macy’s Inc. Radio Moderator: Steve Farella. Market Manager. former New York Yankee & Latin GRAMMYnominated recording artist Venue: Bryant Park Grill (25 W 40th St) By invitation only THURSDAY Reuters Creative Conversation Troy Young. bicultural Hispanics comes to life in the shadow of the New York Public Library @ Bryant Park. Entercom Communications Print Moderator: Audrey Siegel. and Rupert Murdoch biographer Presented by Adweek Venue: PwC Auditorium (300 Madison Ave) Register: www. Hispanic population.COM OCTOBER 3-7.COM/ADVERTISINGWEEK ADVERTISINGWEEK. Venue: P.9:00 – 9:45 AM OCTOBER 6 8:30 – 10:00 AM ADVERTISING WEEK LEADERSHIP BREAKFAST SERIES UNIVISION The New American Reality of bilingual. Chairman. Ad Sales. NYTimes. including implications on content development.com 9:00 – 11:45 AM PHOENIX RISING: TECHNOLOGY ADVANCES TRANSFORM FOUNDATIONAL MEDIA Continuing our annual investigation into the impact of digitization on foundational media. SVP. Paid Products. Hearst Magazines Steven Kolvin. Hulu Steve Minichini. SVP.advertisingweek.com ADVERTISINGWEEK. Presented by the AAF Venue: Roosevelt Hotel New York (45 E 45th St) Register: www. Newsweek/The Daily Beast Paul Smurl. Seminar Leader: Paul Lavoie.COM 9:00 – 9:45 AM THE CONSUMER JOURNEY If life is a journey – not a destination – what can we learn about a woman’s journey to buy shampoo? Learn how your audience is making decisions and evolve your own journey with a deeper understanding of the digital ecosystem where these consumer voyages take place. Radio Advertising Bureau David Field. Editorial Director.S. Bernie Williams.
advertisingweek. CEO. CCO.com 11:00 – 11:45 AM HOW THE INTERNET KILLED MASS MARKET MEDIOCRITY New creators come together to discuss how they retain authenticity. Whether you’re an agency or a brand.Me Ben Lerer.. Cramer-Krasselt Cindy Gallop. Moderator: John Abell. Shine. SocialiCommerce.com 10:00 – 10:45 AM SHESAYS PRESENTS SHEDOES: ADVICE AND ACTION PLANS TO GET FURTHER FASTER Some of the industry’s most respected leaders will offer practical counsel and personal perspective on a range of concerns from real women.com 10:00 – 10:45 AM WE RACED.com 11:00 – 11:45 AM BE A LITTLE SCRAPPY. Presented by Butler. Director. Meltzer Media Productions Presented by NARC Venue: Lucille’s Grille at B. Daily Candy Alexa von Tobel. Frankfurt Kurnit Klein & Selz PC Thomas A. King’s (237 W. Esq.advertisingweek. Moderator: Susan Credle. Consultant/Entrepreneur Erin Matts. VP. Shine. Digital Connections.advertisingweek. expert and celebrity testimonials to connect with their target audience and create greater brand awareness. Founder & CEO.advertisingweek.advertisingweek. Group Director. CEO & Co-Founder. WIRED. Founder & CEO. Chris Erb. Author. Along the way they’ll look at the importance of community. CEO and Founder.advertisingweek. maintaining the brand’s unique point of view and measuring what really matters. THINK LIKE A STARTUP Be fearless. Thrilist Kenny Tomlin.advertisingweek. GM.com Troy Young.com 10:00 – 10:45 AM THE STATE OF DIGITAL BRAND STRATEGY Join Interbrand and top digital experts from some of the world’s most valuable and digitally savvy brands as we explore brand strength through a digital lens. MicroStrategy David Karnstedt. Forbes Alessandra Lariu. xoJane. how they create and cultivate memorable experiences for their followers. Founder. Cohn. Actress.COM/ALERT @advertisingweek + #aw8 57 57 . ERSP Jeffrey A. and how they maintain some level of privacy (and sanity) in an always-on world where more is more. Digitas Jane Pratt. Esq. President.com David Sable. 42nd Street) Register: www.advertisingweek. EA Sports Josh Hernandez. SheSays Anne Bologna. Senior Vice President.9:30 – 11:00 AM TESTIMONIAL CLAIMS IN SOCIAL MEDIA PLATFORMS Part I: Legal ramifications of testimonials in social media Part II: Creative challenges involved in effectively using consumer. WE WON. Stern & Partners Venue: BB King Blues Club (237 W 42nd St) Register: www. Venable LLP Tom Chernaik. The Barbarian Group Colleen DeCourcy.. Peter Marinello. Esq. EVP/General Manager. Be ferocious. The panelists will discuss what types of campaigns resonate with this targeted audience and offer insights into the success of their brands’ influence on this demographic. VP of Brand Marketing. Socialistic Karl-Heinz Land. WE LOST. CMP. MINI USA’s Tom Salkowsky and Chris Cardinal from Butler. Editor-in-Chief. LearnVest Kathy O’Brien.com/advertisingweek · DOWNLOAD OUR APP AT ADVERTISINGWEEK. SAY Media Presented by SAY Media Venue: Times Center Stage (242 W 41st St) Register: www. Unilever US Personal Care Division Venue: Thomson Reuters (3 Times Square) Register: www. Global Chief Executive Officer. Greenbaum. transparency and credibility within their communities while partnering with marketers.com 10:00 – 10:45 AM WIRED SOCIAL MEDIA SUMMIT A “Murderer’s row” of social media experts. NY Bureau Chief. Rockfish Presented by Rockfish Venue: BB King Blues Club (237 W 42nd St) Register: www. Presented by Interbrand Venue: PwC Auditorium (300 Madison Ave) Register: www. President. Global Director. Moderator: Jennifer Rooney.com @ADVERTISINGWEEK + #AW8 facebook. AB InBev Venue: Thomson Reuters (3 Times Square) Register: www. Mommy Blogger Beth Ellard.com 11:00 – 11:45 AM WOMEN AND MARKETING The female demographic continues to evolve and growwith the mommy blogger segment gaining strength and brands increasing their focus on reaching women.LY Jeff Meltzer. Chief Evangelist & SVP. John McCarus. Efficient Frontier Venue: Times Center Stage (242 W 41st St) Register: www. Y&R Benjamin Palmer. Tap.. President & CEO. Leo Burnett Soleil Moon Frye.B. Co-founder & CEO. Stern & Partners discuss the evolution of MINI’s social media strategy. CMO Network Editor. it’s time to think like a start up. CEO.
W18+. Telemundo. May 2011 NHI. TWC. Total Day (M-Su 6a-6a).2439. G4. [NBCU: Bravo. TV1] . we can help you grab the attention of the 111 million women NBCUniversal’s world-class portfolio reaches every month. SYFY. Oxygen. VS. Mun2. 1 min qualiﬁer. MSNBC. USA.THERE ARE BETTER WAYS TO GRAB A WOMAN’S ATTENTION. Sleuth. Style. Sprout. Brand-tailored. 75% uniﬁcation. sequin blazers are so 1994. A Division of NBCUniversal Source: Nielsen TV Toolbox. CNBC. NBC. Contact Susan Malfa at 212. With unrivaled consumer insights and integrated programs that drive ROI. L7. Golf.664. multi-platform marketing solutions that laser target your female consumers across the widest female-skewing platforms in the media business. Chiller. By the way. And we know what they are. E!.
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Content & Distribution collide in this total immersion program on the future of video on all screens Presented by AT&T AdWorks Participants include: Robert Aksman.com NOON – 12:45 PM GOOD ADVICE FOR BAD TIMES. Partner/CEO. Microstrategy. CMO. Chief Consumer Engagement Officer. @radical. The Media Kitchen Venue: PwC Auditorium (300 Madison Ave) Register: www. Jonah Peretti. Paul Dunay. CEO.com Jon Howland. Digital Platforms. ABC Courteney Monroe. VP & General Manager. President. Acquisition strategy. 2011 ADVERTISINGWEEK. Senior Director. Venue: Thomson Reuters (3 Times Square) Register: www.com 12:30 – 6:OO PM TV 20/20: INSIDE THE FUTURE OF TV AND VIDEO Technology. Frank Cooper. Executive Vice President.advertisingweek. Pres. HBO Tom Rogers. EVP.advertisingweek. Sports Marketing. CHAIRMAN & CEO. Research.advertisingweek. Machinima Steve Stoute. recent data revealed 68% of all marketers cannot measure social media ROI. Translation Manny Vidal. EVP of Advertising. President. IMRE Mark Rooks. MicroStrategy reveals proven monetization strategies for Facebook and how insights from your Facebook data can help you know and sell more to your prospects and customers. CMO. @radical. Sales & Partnerships. Media & Entertainment. PepsiCo Jon Kamen. US.advertisingweek. YES Network Scott Ferris. Senior Director Marketing. CEO and Founder. SVP.advertisingweek. GM TV/Video Media Group. CEO. Horizon Media Venue: Times Center Stage (242 W 41st St) Register: www. NCC Media Laura Caraccioli-Davis. The world. Electus Olivier Delfosse. Chairman & CEO. Moderator: Mark Eber. Chief Digital Officer. BuzzFeed Darren Herman.tv Charles Kennedy. VP. Daily Motion Mike Judack. co-author of Facebook Marketing for Dummies and Facebook Advertising for Dummies Presented by MicroStrategy Venue: PwC Auditorium (300 Madison Ave) Register: www.com NOON – 12:45 PM WILL YOU STILL “LIKE” ME IN THE MORNING? MEASURING THE TRUE VALUE OF A FACEBOOK FAN When measuring Facebook ROI. SVP Marketing & Biz Dev. Stanley Black & Decker Jennifer Wislocki. TiVO Sam Schechner.THURSDAY NOON – 12:45 PM BLOOMBERG ROUNDTABLE Leading the way forward on the competitive brandbuilding battlefield. Travelers Insurance Presented by IMRE Venue: BB King Blues Club (237 W 42nd St) Register: www.com OCTOBER 6 11:00 – 11:45 AM BUZZFEED: SUPERSHARING AND SOCIAL ADVERTISING Marketers are shifting their focus to creating branded content that consumers actually enjoy and want to share. NICOLE LAPIN WITH MILES S. Managing Director.media Allen DeBevoise. VP. co-author of Facebook Marketing for Dummies and Facebook Advertising for Dummies Richard Krueger. Fremantle Media Enterprises Tracy Dolgin. MDC PARTNERS Join Miles Nadal as he discusses MDC’s consistent growth in bad times with CNBC “Worldwide Exchange” anchor Nicole Lapin. A candid discussion how these principles apply to both traditional and branded content.media Frank Foster. Communications. Blip. The economy. Chairman & CEO. PGATOUR.com 60 ADVERTISING WEEK 8 · OCTOBER 3-7. ABC News Venue: Times Center Hall (242 W 41st St) Register: www. Partner & President. President. President. Founder & CEO. BrightLine Andrew Capone.com NOON – 12:45 PM LEVERAGING SPORTS SPONSORSHIPS: NEW REALITIES A top lineup of sports marketing experts will open their playbooks and share the best ways to engage sports fans. Wall Street Journal Ben Sherwood. And everything in between. The Vidal Partnership Bill Koenigsberg. Pepsi Paul Asencio. Networked Insights. Time Warner Cable Roland Hamilton. Vice President.COM FACEBOOK. Microsoft Bob Friedman. Senior Vice President. Dir. IPTV Solutions of AT&T AdWorks Joan Gillman. CEO & Founder. TV Industry Reporter. Sports Marketing. NADAL. New York Mets Lee Bushkell.advertisingweek.COM/ADVERTISINGWEEK .
Chief Brand Strategist. what’s hot.com 1:00 – 1:45 PM MANAGING SOCIAL MEDIA FROM A GLOBAL PERSPECTIVE Join leaders from Big Fuel.com Moritz Loew.com executives and Today. Enter MSNBC.org/assets/ad-week-2011 1:00 – 1:45 PM SOCIAL INNOVATION = SOCIAL CHANGE Social media is fueling rapid change in ways that were unimaginable just a short time ago. but few have really achieved it. and communications in this decade. General Manager. Facebook Ben Rattray. CEO.com producers. Laura Hagen. Co-founder and CEO.advertisingweek. who have moved beyond the barriers of inconsistent formats and screens to land campaigns that move seamlessly on-air. will provide insights and several case studies that describe their company’s approach to media and marketing in today’s evolving consumer environment. Privacy & Global Public Policy.com 2:00 – 3:45 PM ARF MEDIA FORUM: PRINT Michael Clinton.COM/ALERT @ADVERTISINGWEEK #AW8 DOWNLOAD OUR APP ADVERTISINGWEEK. and technology with leaders from the digital space about how they approach building brands online. implications.advertisingweek. Census intensified the spotlight shining on the fact that the General Market as we knew it no longer exists. Hearst Magazines Venue: Hearst Headquarters (300 West 57th St) Register: www. commerce.com and its producers. Presented by Amobee Venue: PwC Auditorium (300 Madison Ave) Register: www. media and content producers in the General Market. President of Marketing and Publishing at Hearst Corporation. along with clients to discuss case studies and strategies including cross-platform editorial executions and learnings around on-air to online lift and social traffic trends. and what’s not in mobile advertising. Hearst Magazines Marlene Greenfield. VP. MSNBC.com 2:00 – 2:45 PM THE TRANSFORMED GENERAL MARKET. Co-founder. online and across mobile and social. Join MSNBC.advertisingweek.S. Google. Pictela Presented by Aol Venue: Thomson Reuters (3 Times Square) Register: www. Purpose Robert Wolfe.advertisingweek. Marketing and Publishing Director. PART III The 2010 U. Moderator: Matt Carmichael. MSNBC. and showcase strategies which are transforming mobile advertising into the most exciting marketing medium yet. President. Crowdrise Adam Connor.com 2:00 – 2:45 PM INSIDE MOBILE: THE VIEW FROM SILICON VALLEY Amobee’s Michael Bayle leads a discussion of leading industry luminaries to discuss what’s next. content. Chief Agency Officer. Presented by Big Fuel Venue: BB King Blues Club (237 W 42nd St) Register: www.org Presented by Sunshine Sachs & Associates Venue: PwC Auditorium (300 Madison Ave) Register: www.com @ADVERTISINGWEEK + + #AW8· · DOWNLOAD OUR APP ATADVERTISINGWEEK. The last of a three-part series sharing realities.com 2:00 – 2:45 PM REINVENTING CROSS-MEDIA-MARKETING WITH MSNBC Many marketers are chasing the concept of delivering a truly cross-media campaign. Ad Age Presented by The Vidal Partnership and Ad Age Venue: BB King Blues Club (237 W 42nd St) Register: www.com Presented by Microsoft Advertising Venue: Times Center Stage (242 W 41st St) Register: www. Executive Director of Research. Hosted by: Greg Rogers. Change.1:00 – 1:45 PM THE RACE TO THE TOP: BUILDING YOUR BRAND ONLINE What does “bringing your brand to life” really mean in the digital space? Examining creativity.thearf. Coca-Cola & Crimson Hexagon as we discuss the do’s and don’ts of managing your brand’s social media presence on a global level.COM/ALERT AW 61 .advertisingweek. Al Jazeera leads a discussion on how social media has become a driving force in creating and sustaining movements. and solutions from major brands. General Manager. Michael Clinton. Founder. This phenomenon is changing the game definitively for marketing.advertisingweek. Jeremy Heimans.
org for the step-by-step advice and support you need. Inc. .©The Partnership for a Drug-Free America. go to drugfree. Now what? At the first sign of your teen using drugs or alcohol.
CP+B Suzanne Powers. Global Strategy Officer. innovators and venture capitalists were the also the leaders of advertising agencies. Presented by Millennial Media Venue: Times Center Stage (242 W 41st St) Register: www. Coke Zero. how do you inspire word of mouth that scales to meet your marketing goals? Join us for a discussion about how a holistic ad and engagement strategy that blends the art of storytelling with the science of ad optimization best positions brands to capitalize on our exploding social world. sat on the Board of Directors of a dozen other clients. Their presentations will delve into what they are thinking and doing now. Worldwide Chief Creative Officer. Find out what is on their minds and what should be on yours. CEO. leads a discussion of C-level executives on the current landscape. CP+B Venue: Times Center Stage (242 W 41st St) Register: www. but mobile consumer behavior has evolved as well. Moderator: Tanzina Varga. it has become more important than ever to understand the ecosystem. Media Reporter. talked about and award-winning agencies in the world. CP+B. Chief Creative Officer. first broadcast the Marx Brothers. Rovio and an ever-quickening landscape of media re-inventions? Discussion led by McCann Vice Chairman & Global Chief Innovation Officer.advertisingweek. Old Navy. Their blue chip client list includes: Microsoft. discovered Dr.com 4:00 – 4:45 PM A VIEW FROM THE TOP: HOW MAJOR BRANDS ARE SUCCEEDING IN MOBILE In the last few years. 2011 FACEBOOK.COM . The New York Times Gonzalo Del Fa. So. MDC Partners Rob Reilly. Kraft. Chairman. Managing Director. 2011 ADVERTISINGWEEK.advertisingweek. Executive Creative Technology Director. American Express and MetLife. CP+B Jeff Benjamin. Millennial Media. Executive Creative Director. brands are responding by making mobile a required component of all campaigns. from the latest technology and the newest brand trends. As smartphone adoption increases and mobile technology improves.COM OCTOBER 3-7. CP+B Tiffany Rolfe. 15th Fl) Register: www. Domino’s Pizza. In this changing landscape.advertisingweek. Paul Palmieri.com 3:00 – 5:00 PM HOW TO USE MULTICULTURAL INSIGHTS THAT DRIVE BRAND GROWTH The inaugural AWNY multicultural event. Matt Freeman Presented by McCann Worldgroup Venue: BB King Blues Club (237 W 42nd St) Register: www. some of the most breathtakingly radical inventors.org/eventscalendar. Managing Director. How does advertising relearn the lessons of the past to re-claim leadership in the age of Zynga. Chuck Porter. CP+B Scott Prindle. distinct campaign goals. Brands that understand the space are using innovative targeting. there was an adman who actually bought two of his own struggling clients and sold them for a fortune. brands now need to be storytellers – smart storytellers.advertisingweek. custom creative and much more to build campaigns that uniquely hit their objectives in ways not possible in other mediums.THURSDAY 3:00 – 3:45 PM BRANDS AS STORYTELLERS: THE ART AND SCIENCE OF CAPITALIZING ON SOCIAL MEDIA With the advent of social media.html 3:00 – 3:45 PM MDC PARTNERS PRESENTS CRISPIN PORTER + BOGUSKY’S SIX FOR SIX: WHAT CP+B IS THINKING ABOUT IN SIX-MINUTE BITES CP+B has long been one of the most highly regarded. invented a better floor wax and paved the road to the White House. Presented by Efficient Frontier Venue: PwC Auditorium (300 Madison Ave) Register: www. and Chief Strategist. to how best to engage consumers.awny.COM/ADVERTISINGWEEK ADVERTISINGWEEK. This compelling session consists of a series of six-minute presentations from the agency’s top thought leaders and creatives who are defining brands and shaping pop culture.com OCTOBER 6 3:00 – 3:45 PM THE INDUSTRY TIME FORGOT Uncovering the Treasures of Advertising¹s Origins and Illuminating Our Own Future Once upon a time. the “experimental” tag has been taken off of mobile. Not only are there frequent changes in the top operating systems and individual devices.com 64 64 ADVERTISINGADVERTISING WEEK 8 ·· WEEK 8 · OCTOBERWEEK 8 ADVERTISING 3-7. Firefly/Millward Brown Venue: The New York Times (620 8th Ave. MEC Bravo Ola Mobolade. Seuss. was the original investor in Technicolor. A century ago. and the major trends brands can expect to see in the near future.
Vice President. Tom Herbst. CEO.org 8:00 – 11:00 PM MICROSTRATEGY GENERATIONEXT WRAP PARTY in partnership with LinkedIn A benefit for GeneratioNext. A Ford Motor Vehicles and Kraft Foods case study will be presented to demonstrate how people are targeting different segments using social and mobile media. Manager.thearf. marketing and media communities for a two-hour networking reception. Featuring research demos from the MIT Media Lab Presented by Aegis Media Venue: BB King Blues Club (237 W 42nd St) Register: www. Venue: Aspen Social Club (157 W 47th St) Open to All Delegates & Super Delegates 4:00 – 4:45 PM THE VIRAL BUSINESS: HOW BRANDS CAN CREATE ONLINE VIDEO HIT MACHINES Brands are not interested in viral video one-hit wonders the goal now is to create sustainable programs that deliver great video content to audiences that will regularly see and share them. to examine how Social Media has impacted the trends and future directions in Multicultural and diverse spaces. Taylor Adam Pincus. People and Social Media. CEO and Co-Founder. research. Venue: ARF Headquarters (432 Park Ave S) Register: http://my. Director of Marketing.org/assets/ad-week-2011 @ADVERTISINGWEEK + #AW8 · DOWNLOAD OUR APP AT ADVERTISINGWEEK. Mediacom Dan Greenberg. Nielsen Venue: Hearst Headquarters (300 West 57th St) Register: www.com 5:00 – 5:45 PM THE VARIETY CONVERSATION Hollywood comes to Madison Avenue with a surprise guest.com 6:00 – 8:00 PM ARF: BEST & BRIGHTEST RECEPTION Need more time to get to know the amazing people you’ve met during Advertising Week? Hosted in conjunction with Barefoot Wines.advertisingweek. Managing Partner. Senior Manager CMR. Sharethrough Presented by Sharethrough Venue: PwC Auditorium (300 Madison Ave) Register: www. Venue: Times Center Stage (242 W 41st St) Register: www. VP of Digital Strategy. Social Activation Strategy and Execution. Business Development Manager. Client Service. PepsiCo Jackson Jeyanayagam. Venue: Wollman Rink @ Central Park GeneratioNext Supporters & Super Delegates Only 4:00 – 6:45 PM ARF PEOPLE/SOCIAL MEDIA JOINT FORUM: HOW DIFFERENT SEGMENTS ARE USING SOCIAL AND MOBILE MEDIA The Advertising Research Foundation will join two of our popular forums. Aegis Media Americas.thearf. Millward Brown Tanya Cameron. Social Media Strategist. Sr.advertisingweek. Hear from top brands.COM/ALERT 65 . Content. Jennifer Batchelor. Rums at Diageo George Smith. Dir.4:00 – 4:45 PM HOW TO BUILD BRANDS AND BUSINESSES IN A CONVERGENT WORLD Hosted by Nigel Morris. Google Jon Gibs. Zubi Advertising David Burgos.com 5:30 – 8:00 PM AT&T ADWORKS CONNECTS AT&T Adworks and the Advertising Week Board host a nightly networking event. Kraft Foods Chris Genteel.advertisingweek. SVP Analytics and Insight. the Advertising Research Foundation invites you to join the other great minds in the creative. agencies and distribution technology companies about the ingredients needed to make social video advertising a core part of your program.
celebrity and ideas. ocT. B.m. King Blues cluB 237 WesT 42nd sTreeT a panel hosTed By . Tues.B. 4. silicon Valley.madison aVenue and the use of virtual networks to spread influence. hollyWood. 2011 1 p.
2011 ADVERTISINGWEEK.com/calendar for the most up-to-date listings. In addition to a vendor fair the day also includes business development workshops and networking opportunities.COM FACEBOOK.sesconference. Head of Organizational Change. Xaxis. WPP Josh Jacobs. 45th St) Register: aafevents. kbs+p Johnny Vulkan.advertisingweek. Rosetta Lori Senecal.FRIDAY 11:00 – 11:45 AM REASONS TO BELIEVE: AN UPDATE ON DIGITAL AD TRADING FROM THE BUY SIDE Back for its third year. North America.COM/ADVERTISINGWEEK . CEO. spanning the gamut from brands to agencies.org/form1. Accuen Media. President. Cathay Pacific Toni Hess. Interpublic Kurt Unkel. CEO. 10:00 – 10:45 AM MAKING CHANGE HAPPEN IN YOUR COMPANY. Anomaly Presented by Lookinglass Consultancy Venue: PwC Auditorium (300 Madison Ave) Register: www. Managing Director. will provide you with an in-depth look at their strategies.advertisingweek. Moderator: Charles Day.com 68 68 ADVERTISING WEEK 8 · OCTOBER 3-7. Cadreon. Venue: Time. STARTING MONDAY After a week of ideas and inspiration. Founder. and how you can immediately do the same at yours. insights and best practices. Please visit: www.com OCTOBER 7 9:00 AM – 4:30 PM MOSAIC VENDOR FAIR – NYC Mosaic Vendor Fairs are one-day events created to help WMBEs connect with leading ad industry companies to discuss their supplier diversity programs. President & CEO. Senior VP. Publicis Presented by CONTEXTWEB Venue: PwC Auditorium (300 Madison Ave) Register: www. CEO & Founder. VivaKi Nerve Center. (1271 Ave of the Americas) Register: www. our agency trading desk panel will explore the state of digital ad trading—why are we still dealing with dumb pipes and limited capabilities? Are trading desks being pushed down the proverbial throats of agencies and clients? How far have we come in the last year and what does 2012 hold in store for trading desk clients? Moderator: Jay Sears. Inc.advertisingweek. CONTEXTWEB Exchange Paul Dolan. a group of industry leaders discuss how they have turned theory into practice at their companies.php?sessLink=3 FRIDAY CALENDAR STUFF 9:00 AM – 4:00 PM SES LATINO CONFERENCE SES Latino 2011 will be taking a critical look at ways to grow your brand and maximize your results in this burgeoning marketplace. Omnicom Brendan Moorcroft. Presented by American Advertising Federation Venue: Roosevelt Hotel New York (45 E. Lookinglass Consultancy Graham Barkus. GM.com/latino SEMINARS PARTNER EVENTS SPECIAL EVENTS Please Note: Events subject to change. Our elite panel of experts.
Vice-Chairman & Global Chief Innovation Officer. President & GM.media Paul Lavoie. . Fashion.the Crossroads of the World -. . Chairman/CEO/Global Chief Creative Officer. Key influencers from major bellwether industries which shape pop culture and public opinion . Clear Channel Spectacolor Rick Boyko. Bob Greenberg. McCann Erickson Maria Luisa Francoli. Global CEO.The Inaugural Crossroads Media awards Inspired by Times Square -. . Co-Founder & Chairman. Taxi FoUNdiNG Co-Chairs Alan High. MPG JUrY MeMBers (iN ForMatioN) . @radical. VCU Brandcenter Matt Freeman. Chairman & CEO. R/GA Jon Kamen. Director. . collide in NYC in 2012.the Crossroads Media awards bridges the gap between Madison Avenue and the broader arena of popular culture. Film & Video and Music .
MONTRÉAL’S FAMOUS CREATIVITY ON SHOW DURING AD WEEK.ad twitter.com/montreal.WE’LL START BY TEACHING YOU THE TWO-CHEEK KISS.com/montrealad . Follow us: facebook.
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fastcompany.com .Progressive | Creative | Innovative www.
transcend boundaries.“WHAT’S THE STORY?” MIXX 2011 navigates the new art and science of storybuilding in an age when technology powers the creation of immersive. FEATURED SPEAKERS INCLUDE President Global Revenue Twitter Adam Bain Chief Executive Ofﬁcer IDG Communications Bob Carrigan Vice President Global Marketing Solutions Facebook Carolyn Everson Chief Executive Ofﬁcer and Founder Buddy Media Michael Lazerow Jonathan Mildenhall Vice President Global Advertising Strategy and Content Excellence The Coca-Cola Company Charlie Rose Journalist PRESENTING SPONSOR: PREMIER SPONSORS: TITLE SPONSORS: . Join industry leaders as they explore how brands and consumers can create stories that cross platforms. interactive. and allencompassing narratives. and blur the lines between who is telling the story and who is shaping it along the way.
www.net/mixx Chief Executive Ofﬁcer LinkedIn Jeff Weiner Dennis Woodside President Americas Google OFFICIAL INTERACTIVE EVENT OF VIP SPONSORS: SUPPORTING SPONSORS: MEDIA SPONSOR: . 2011 Crowne Plaza Hotel Times Square. New York BUILDING NARRATIVE IN THE DIGITAL AGE This year IAB collaborates with The Martin Agency to curate the most thought-provoking content and to convene the industry’s most adept storytellers.iab.net/mixxawards.OCTOBER 3-4. Limited individual seats and tables are available at iab. Be among the first to learn who has earned the most important award in interactive advertising. OCTOBER 4 Celebrate creativity and President The Martin Agency Mike Hughes Partner Architect Microsoft Research Jaron Lanier impact at the IAB MIXX Awards Gala.
2. 4. 5.COM/ADVERTISINGWEEK . 8. ASPEN SOCIAL CLUB (157 W 47TH ST) 13.COM FACEBOOK.ADVERTISING WEEK VENUES 1. GOTHAM COMEDY CLUB (208 W 23RD ST) 20. FRIARS CLUB (57 E 55TH ST) 15. 9. 2011 ADVERTISINGWEEK. HIGHLINE BALLROOM (431 W 16TH ST) 14. 7. WOLLMAN RINK @ CENTRAL PARK 16. THOMSON REUTERS (3 TIMES SQUARE) CROWNE PLAZA (1605 BROADWAY) THE TIMES CENTER (242 W 41ST ST) PWC AUDITORIUM (300 MADISON AVE) ART DIRECTORS CLUB (106 W 29TH ST) RADIO CITY MUSIC HALL (1260 AVE OF THE AMERICAS) BEST BUY THEATER (1515 BROADWAY) THE NEW YORK TIMES (620 EIGHTH AVENUE) GRAND HYATT NEW YORK (109 E 42ND STREET) 19 13 10. BRYANT PARK GRILL (25 W 40TH) 19. BIG FUEL (40 W 23RD ST) 18. 3. PLAZA HOTEL (CENTRAL PARK SOUTH & 59TH ST) 17. 6. GOTHAM HALL (1356 BROADWAY) 11. SEA GRILL ROCKEFELLER CENTER (19 W 49TH STREET) 17 76 ADVERTISING WEEK 8 · OCTOBER 3-7. BB KING BLUES CLUB (237 W 42ND ST) 12.
8 11 3 1 7 2 12 6 15 16 14 9 10 5 18 4 20 7 @ADVERTISINGWEEK + #AW8 · DOWNLOAD OUR APP AT ADVERTISINGWEEK.COM/ALERT 77 .
621. Tickets.PALEYDOCFESTNY Great Films. 25 West 52 Street New York. Sponsored by Schedule. CA 90210 310.1000 . Beverly Dr. NY 10019 212.org.6800 465 N. or call 866. Death and Technology 10/12 Being Elmo : A Puppeteer’s Journey 10/17 Become a Member for Ticket Discounts and Members-Only Events Join online or call 212.786. Great Discussions with the Filmmakers.4111 to book tickets.6780 The Education of Dee Dee Ricks 10/25 California State of Mind: The Pat Brown Legacy 10/26 Programs are subject to change.621. and other upcoming Fall Events @ paleycenter. October 2011 Rin Tin Tin: The Life and the Legend 10/6 Wham! Bam! Islam! New York Premiere 10/11 Miss Representation 10/3 Connected: An Autoblogography about Love.811. Beverly Hills.
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12 of us sat on a rooftop deck to talk about blogging for Advertising Week. They tweet with reckless abandon. ever-evolving conversation. 2011 ADVERTISING WEEK 8 · OCTOBERWEEK 8 · OCTOBER 3-7.COM ADVERTISING 3-7. Thanks for your support of our work.and a tight-knit group dedicated to being an optimistic voice for the industry we love.and anywhere else we can be social.COM . It is the core of what has become the Advertising Week Social Club. They tell stories with Audioboo . And it is a true family. They share the world through the unique lens of Instagram. this family will grow. we’re a social bunch . Willing to experiment for the common good of productive coversation. 2011 ADVERTISINGWEEK.COM FACEBOOK.THE ADVERTISING WEEK SOCIAL CLUB Last year. But those original 12 have grown to over 70 social contributors from around the world. They write powerful blog posts. We asked them to be candid.com/blog 88 88 ADVERTISING WEEK 8 · OCTOBER 3-7. advertisingweek. They make our Facebook Fan Page sing. We weren’t sure what was next. #aw8 Get to know us and join our never-ending. And after we close the curtain on Advertising Week 8.COM/ADVERTISINGWEEK ADVERTISINGWEEK. They show their passion with Spotify playlists. 2011 ADVERTISINGWEEK.
They’re the brains behind wildly successful start ups. So come hear their stories during Advertising Week. Our panel of experts do. So they know a thing or two about growing a successful business in today’s market.Be fearless. including how brands and agencies can ﬁnd ways to partner and work with startups. Be ferocious. Whether you’re an agency or a brand. . it’s time to think like a start up. you’ll leave with a lot of good stuff to chew on. innovative approaches for driving agency revenue streams and bold new venture investment models. We promise.
October 5 Time: 9am Location: BB Kings www.mecglobal.ARE YOU IN CONTROL ENOUGH TO LET GO? Bridging the Silicon Valley and Madison Avenue Divide Date: Wednesday.com .
which adds meaning and value to a greater good. I’ve also witnessed a movement by them as they have transitioned from doing ads to having a distinct interest in solving marketing problems by bringing a brand story to life in new ways. The Martin Agency and Droga 5.AN OPEN LETTER TO THE Over the past eight years it is has been my privilege and pleasure to have taught and learned from the over 700 VCU Brandcenter students who have graduated and gone on to work at just about every agency in the world including: Wieden & Kennedy. Goodby Silverstein & Partners. As we search for our next director of the VCU Brandcenter. They will not do things the way they’ve always been done. making it necessary for those above them to better understand the digital landscape as well. TBWA/Chiat/Day. each class of students has demonstrated they expect and want to be challenged by someone who will instill in them a passion and caring for our craft. You can expect them to infuse digital thinking and strategy into any problem they are given. you can expect to be inspired and reinvigorated about the possibilities that this business offers. here are a few thoughts on what he or she can expect and look forward to in helping fuel the industry with the next generation of talent.COM/ADVERTISINGWEEK ADVERTISINGWEEK. You can expect them to challenge and question everything. making companies like Ideo. package design and in-store displays to content development. Lego. 2011 FACEBOOK. During my tenure. They are digital natives. Google and Microsoft. Expect their interests to include all aspects of branding from product design. Expect them to want to affect change and therefore try to solve social issues around sustainability and creating a better life by asking the brands they work for to do the same.COM OCTOBER 3-7. the students are constantly curious so you can expect them to demand the same of you. CP+B. This is why our curriculum has changed six times over the past eight years and why it has to continue to change and evolve to meet with their desire to do things differently. ensuring that whoever takes on this position will find it the most rewarding job they will ever have. PR and social media campaign urging people to remember the tsunami victims. challenging the school and the companies that hire them to infuse engineering into their thinking and understanding. Finally. One good example of this is the students’ Still4Japan web. as well as with marketers like Target. being around the students.COM . Audi. First and foremost. Redscout and What If? places of interest to them. Anthropologie. 2011 ADVERTISINGWEEK. NEXT DIRECTOR OF THE BRANDCENTER VCU FROM RICK BOYKO 92 92 ADVERTISINGADVERTISING WEEK 8 · WEEK 8 · OCTOBER 3-7. Nike. You can expect them to have a strong entrepreneurial spirit and a desire to create their own intellectual property.
There’s Brandcenter and there’s everyone else. They’d much rather solve big problems than simply make ads.edu adweek_rev. As a result. they hit the ground running faster and contribute far more than you could hope for. Goodby. The Brandcenter structure prepares students for true multidisciplinary collaboration to take on real business challenges.” / David Droga / Creative Chairman. progressive. the VCU Brandcenter has made a significant impact on the marketing communications industry by producing graduates who are less conventional. and thoughtful. Othmer / author of ADLAND 1. and acclaimed graduate program in advertising. but only one that cocoons this creativity in the necessary strategic and business sensibilities.” / Jim Stengel / President/CEO. communicators and explainers to traditional brand clients.that rare mix of fresh thinking about what brands and communication need in order to thrive today. we need new hires who are innovative. program.indd 1 8/31/11 4:34 PM . and one part laboratory for experiments in 21st-century branding. and those kids come out knowing the realities of working in the ad business and can hit the ground running.” / Bob Gilbreath / Chief Strategy Officer.vcu. Especially thoughtful.” / Gareth Kay / Director of Brand Strategy. world-class teachers.A. The Richards Group “If I were a young student aspiring to break into advertising. Ogilvy Toronto “Brandcenter students come to the agency and their ideas.” / Nancy Vonk / Co-Chief Creative Officer. Their exposure to different disciplines. creative. thinking and discipline would have you believe they’ve worked in the industry for years.311. hungry.” / Rob Schwartz / Chief Creative Officer. Silverstein & Partners “One part ad agency. Shine. And they make the seniors very. They get that this business is about problem solving and can look way beyond traditional media solutions. one part rogue M.” / John Butler / Creative Director. Butler. Possible Worldwide “Brandcenter is a favorite resource of ours because the grads always arrive talented.“Brandcenter graduates emerge armed with the type of flexible thinking necessary to tackle the tremendous complexity of the communications ecosystem. more responsible and strive to change the industry for the better. I believe these are the kinds of students the Brandcenter is developing.800.” / Rick Webb / Co-Founder and CCO. the Brandcenter is widely considered the nation’s most demanding. TBWA/Chiat/Day “Today. I would go out of my way to become part of the VCU alumni.3341 | www. The thing that really impresses us is that the program is structured to replicate real world agency experience. smart digital-age students into great presenters. It’s an incredibly impressive program. There are many good creative schools out there. and on the cutting edge of the real world who have a hunger to define the new rules. combined with the practical understanding of how business and agencies work. Big Spaceship “VCU Brandcenter grads are big thinkers.B. Procter & Gamble “What attracts me to the Brandcenter is their ability to shape amazing. very nervous. The Jim Stengel Company and former Global Chief Marketing Officer.” / James P. Stern & Partners “One of the most innovative programs in higher education. The Barbarian Group “The VCU Brandcenter manages to continually produce the planning talent that is desperately needed today .brandcenter. and a progressive curriculum that evolves with our industry make these grads trump most juniors.” / Amanda Vendal / Recruiter.” / Michael Lebowitz / Founder & CEO. Droga5 “VCU churns out some of the freshest thinking of all the schools as far as I have seen.
you’ll be a part of: • World-class award-winning events reaching millions of runners and spectators • Year-round activation opportunities • Integrated media programs. With 57 annual race events. IT’S THE WAY THEY LIVE. WE’RE MORE THAN JUST A SPORTS ORGANIZATION. COME RUN WITH US. we deliver a global audience of millions of sports and non-sports enthusiasts alike. AT NEW YORK ROAD RUNNERS. When you partner with NYRR. delivered online and ofﬂine Contact us at email@example.com to learn more about becoming a New York Road Runners marketing partner. including the ING New York City Marathon. .IT’S NOT JUST A SPORT.
S:9. O C T O B E R 4 T H . C O M B. 4 2 N D S T .5” T U E S D AY . 3 P M T:10” PRESENTS G E T T H E D I G I T A L P R O G R A M A T S A A T C H I 7 X 7. B. SEVEN DIVERGENT TOPICS. N Y C PA R T O F A D V E R T I S I N G W E E K #7X7NYC . K I N G ’ S .25” B:10. SEVEN MINUTES EACH.SEVEN SPEAKERS.
THE STATE OF DIGITAL BRAND STRATEGY
Join Interbrand and top digital experts from some of the world’s most valuable brands as we explore brand strength through a digital lens. October 6, 2011, 10am PwC Auditorium Times Center Hall 300 Madison Ave 242 West 41st Street (E 42nd St & Madison Ave) New York, NY 10018
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THERE IS A STORY.
“A shimmering piece of work, in which the flash illuminates the creative act”
ARF is a nonprofit and the pre-eminent organization in advertising. inspiring action and saving lives.COM . We challenge conventional maxims. Engagement Council.COM/ADVERTISINGWEEK ADVERTISINGWEEK. Multicultural Super Council. Usually open exclusively to ARF Members. colleges and universities.org ADVERTISING EDUCATIONAL FOUNDATION The Advertising Educational Foundation (AEF) is a non-profit. The AD Club is the facilitating sponsor of the International ANDY Awards. Our mission: improving the practice of each discipline in pursuit of more effective communications. which acknowledge outstanding creative achievement around the world in the field of advertising.org 102 102 ADVERTISINGADVERTISING WEEK 8 ·· WEEK 8 · OCTOBERWEEK 8 ADVERTISING 3-7. www. offers its members a forum to exchange ideas. Having produced literally thousands of PSA campaigns addressing the most pressing social issues of the day. 2011 FACEBOOK.we’re an open forum where the best and brightest gather to exchange ideas and strategies.aef. everyone is welcome to join for special meetings of the 360 Media and Marketing Super Council. tremendous positive change by raising awareness. Representing more than 400 organizations . make connections and honor excellence. the Ad Council has affected. Super Council subcommittees drive industry change in more concentrated areas. ARF Councils address major issues in the advancement and practice of advertising. AEF programs and materials are designed to stimulate a balanced dialogue about advertising and attract the highest level of talent to the industry. Thus. The AEF acknowledges that advertising is a vital and highly visible force in American society. how it works and what it contributes to our social and economic life is important for all who play active roles in our society.theadvertisingclub.org ADVERTISING COUNCIL The Advertising Council is the industry leader in public service advertising. The Club.Fortune 500 companies to nimble start-ups . www.S. 2011 ADVERTISINGWEEK. www. a realistic understanding of how advertising is created. It provides and distributes educational content to enrich the understanding of advertising and its role in culture. marketing and media research. The Ad Council is a private. advertisers and media companies. founded in 1896.org ADVERTISING RESEARCH FOUNDATION (ARF) Founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies.adcouncil. www.COM OCTOBER 3-7. society and the economy.ORGANIZING COMMITTEE THE ADVERTISING CLUB OF NEW YORK The ADVERTISING Club is the premiere organization for all communications professionals in New York. The Club’s Foundation offers students numerous educational outreach programs that give back to build a stronger and more diverse advertising and marketing community. operating foundation created in 1983 and supported by ad agencies. This collaboration yields something invaluable: knowledge empowering our members to make truly beneficial impact.thearf. People Council and Social Media Council during Advertising Week 2011. and continues to impact. non-profit organization with a rich history of marshalling volunteer talent from the advertising and media industries to deliver critical messages to the American public. take on issues and discover insights. Targeting students and professors at top U.
Here’s to the thought-leaders in advertising. This week.Usually you create the headlines.468. you inspire them. We’re very proud to support Advertising Week.dglaw. New York.com . NY 10019 212. Davis & Gilbert LLP 1740 Broadway.4800 www.
5 Seconds that Matter SM to you? . what will be the 6.In a week filled with inspiration.
aicp. the AAF provides 6. and acts as the industry’s spokesman with government.100 member agency offices in the U.COM . The organization holds 35 events per year. Andrea Alstrup and Shelly Lazarus have all spoken at AWNY events. www. the interests of United States companies that specialize in producing commercials in various media—film. agencies and media companies. to serve as a catalyst for the advancement of women in the communications field and to promote and support philanthropic endeavors through the AWNY Foundation. acts as the “Unifying Voice for Advertising”. AWNY’s membership today stands at over 1. Cathie Black. Renetta McCann. www. D. in business circles.000 professionals in the advertising industry. It was founded in 1912 and throughout its history. www. Each program seeks to enhance career skills and illuminate current industry trends and strategies. Barbara Walters.ORGANIZING COMMITTEE ADVERTISING WOMEN OF NEW YORK Advertising Women of New York (AWNY) is a professional organization for women and men in the advertising/communications industry. 2011 ADVERTISINGWEEK. and place 80 percent of all national advertising. The AAF has a national network of 200 ad clubs located in ad communities across the country. exclusively. offer a wide range of marketing communications services. the AAF is the oldest national advertising trade association that represents 50.500 advertising students with real-world case studies and recruitment connections to corporate America. Keith Reinhard. It represents more than 1. www.org AMERICAN ASSOCIATION OF ADVERTISING AGENCIES The 4A’s is the national trade association of the advertising agency business.aaf. that employ over 65. media. Many events attract top-ranking media personalities as keynote speakers.C.COM OCTOBER 3-7.org ASSOCIATION OF INDEPENDENT COMMERCIAL PRODUCERS The AICP represents. The AAF also has 130 blue chip corporate members that are advertisers. comprising the nation’s leading brands and corporations.COM/ADVERTISINGWEEK ADVERTISINGWEEK. digital—for advertisers and agencies. and marketing American production. The management-oriented association helps its members build their businesses.S. representing the production industry within the advertising community. and the public sector. the mission has remained constant: To provide a forum for personal and professional growth. 2011 FACEBOOK.000 people. providing professional development.awny. Now in its 19th year.300. is an exhibit of marketing in the motion image. through the AICP Show and Next Awards.org AMERICAN ADVERTISING FEDERATION The American Advertising Federation (AAF).org 106 106 ADVERTISINGADVERTISING WEEK 8 ·· WEEK 8 · OCTOBERWEEK 8 ADVERTISING 3-7. AICP serves as a collective voice for this $5 billion-plus industry. headquartered in Washington..aaaa. the Show. Celebrating its 100th anniversary in 2005. Through its 215 college chapters. video. disseminating information. presented with the Department of Film at MoMA in New York. developing industry standards and tools. Leslie Stahl. in labor negotiations and before governmental officials.
PRIVACY COVERAGE PROTECTED PRIVACY WITH TRUSTe IT WHERE YOU NEED TRUSTe can help you design a Privacy Strategy to build Consumer Trust across all your Online Channels The Trust Forum III October 4. 2011 8:30 – 11:00 AM The Thomson Reuters Center The leader in online privacy Ads Cloud Mobile Web .
ANA’s membership includes 400 companies with 9.org ASSOCIATION OF NATIONAL ADVERTISERS Founded in 1910. Production guidelines.com ART DIRECTORS CLUB The ADC is the premier organization for integrated media and the first international creative collective of its kind. Its mission is to advance and promote the editorial. AICE facilitates dialogue on critical industry issues with agencies. AICE members regularly collaborate with ad agencies. AMP is the first organization to represent the music production industry on a broad platform of creative.ampnow.org ASSOCIATION OF MUSIC PRODUCERS The Association of Music Producers (AMP) was founded in 1998 for the purpose of educating its members. and protect all advertisers and marketers. industry education. advertisers and production companies on the editing. 2011 ADVERTISINGWEEK. advertisers and suppliers. on all facets of music production. advertising and media communities. as well as the production. collaboration. Minneapolis. and advance. www. AICE member companies and their editors. legal issues relating to rights. long-form branded content. With chapters in Boston.COM/ADVERTISINGWEEK ADVERTISINGWEEK. public relations and industry charitable endeavors are among the bullets on AMP’s agenda. the ANA (Association of National Advertisers) leads the marketing community by providing its members with insights.000 brands that collectively spend over $250 billion in marketing communications and advertising. New York. lead industry initiatives.. Los Angeles. virals and other forms of marketing communications.COM OCTOBER 3-7. and advocacy. manage industry affairs. licenses and composer royalties. talent negotiations. designers and artists and the significant role they play in the ever-changing media creation process. design and visual effects companies. Founded in New York in 1920. and serves as a uniquely qualified educational resource to the marketing communications industry.net 110 ADVERTISINGADVERTISING WEEK 8 · WEEK 8 · OCTOBER 3-7.adcglobal. The ANA strives to communicate marketing best practices. web videos. design and visual effects industries and to be an advocate for their editors. Chicago. influence industry practices.aice. Dallas. connecting creative visual communications professionals from around the world. Global membership spans the disciplines of design. promote.COM . designers and artists are a significant and influential segment of the marketing communications industry. from creation to final use. business and community matters. the ADC is a self-funding. Detroit. www. www. With regional chapters around the U. 2011 FACEBOOK.S. www.ana. San Francisco and Toronto. not-for-profit membership organization that celebrates and inspires creative excellence. design. visual effects and finishing of content for TV commercials. advertising and visual communications.ORGANIZING COMMITTEE ASSOCIATION OF INDEPENDENT CREATIVE EDITORS AICE is an international trade association whose members are independent creative editorial.
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independently verified information essential to the media buying and selling process. From setting standards and rules for print media to providing credibility for the burgeoning online advertising industry. total cable advertising revenues have soared from $122 million to almost $17 billion in 2003. acting as a central source of information for the industry.accessabc. A primary mission of the Cabletelevision Advertising Bureau is to provide information and resources to the advertising community to support their marketing and media planning. cinema screens based on 38. the CAC’s membership is also comprised of companies that provide services and products to the cinema advertising industry. Since its founding in 1981.org THE CINEMA ADVERTISING COUNCIL Established in 2003. www. CIMM will explore and identify new methodologies and approaches to audience measurement through a series of pilot studies and whitepapers with independent measurement companies focusing on two key areas: the current and future potential of television measurement through set-topbox data.com CABLETELEVISION ADVERTISING BUREAU The CAB represents virtually all ad-supported cable networks and most ad-insertable cable systems. www.COM/ADVERTISINGWEEK ADVERTISINGWEEK. while our interactive division.COM OCTOBER 3-7. 2011 ADVERTISINGWEEK.794 cinema screens.COM . the theatrical exhibition community and the advertising community.cinemaadcouncil. ABCi.ORGANIZING COMMITTEE AUDIT BUREAU OF CIRCULATIONS As the leading third-party media auditing organization in North America. Innovative reporting options allow members to incorporate a wide-range of media products to best reflect today’s expanding media portfolios.org 112 ADVERTISINGADVERTISING WEEK 8 · WEEK 8 · OCTOBER 3-7. regionally and nationally. meets the growing demand for online accountability. and new methods for cross-platform media measurement.org COALITION FOR INNOVATIVE MEDIA MEASUREMENT (CIMM) The Coalition for Innovative Media Measurement (CIMM) was founded by several leading television content providers. CAB assists its industry members in maximizing advertising revenues and to promote the use of cable as an advertising medium locally. the Audit Bureau of Circulations (ABC) provides credible. media agencies and advertisers to promote innovation in audience measurement for television and cross-platform video. www.S. In addition to representing cinema advertising companies that account for over 82 percent of U.onetvworld. ABC serves as a forum for the world’s leading magazine and newspaper publishers. advertisers and agencies.cimm-us. the Cinema Advertising Council is a national non-profit trade association which serves cinema advertising sellers. www. 2011 FACEBOOK.
and even their whereabouts. habits. October 4 Thomson Reuters Building 3 Times Square Breakfast served at 8:30 am Program from 9:00 am – 11:00 am . hosted by Unit 7. www. dislikes.com/trust Tuesday.unit7. Are consumers giving up privacy? Or are you taking it? What are the boundaries of this value exchange? Explore the challenges that marketers and social media companies face in a world of newly emerging privacy concerns at this year’s Trust Forum.SHOULD YOU BE CONCERNED ABOUT CONSUMERS’ PRIVACY EVEN WHEN THEY’RE NOT? TRUST FORUM III – THE GREAT PRIVACY DEBATE: SOCIAL MEDIA FUELS THE FIRE. We know their likes.
cinema screens based on 38. CAB assists its industry members in maximizing advertising revenues and to promote the use of cable as an advertising medium locally. ABC serves as a forum for the world’s leading magazine and newspaper publishers.S. while our interactive division.onetvworld.org COALITION FOR INNOVATIVE MEDIA MEASUREMENT (CIMM) The Coalition for Innovative Media Measurement (CIMM) was founded by several leading television content providers.COM .794 cinema screens. and new methods for cross-platform media measurement. meets the growing demand for online accountability.com CABLETELEVISION ADVERTISING BUREAU The CAB represents virtually all ad-supported cable networks and most ad-insertable cable systems. www. From setting standards and rules for print media to providing credibility for the burgeoning online advertising industry. the Audit Bureau of Circulations (ABC) provides credible.org 112 ADVERTISINGADVERTISING WEEK 8 · WEEK 8 · OCTOBER 3-7. independently verified information essential to the media buying and selling process. the theatrical exhibition community and the advertising community. Since its founding in 1981. acting as a central source of information for the industry.org THE CINEMA ADVERTISING COUNCIL Established in 2003. A primary mission of the Cabletelevision Advertising Bureau is to provide information and resources to the advertising community to support their marketing and media planning.ORGANIZING COMMITTEE AUDIT BUREAU OF CIRCULATIONS As the leading third-party media auditing organization in North America. total cable advertising revenues have soared from $122 million to almost $17 billion in 2003.cinemaadcouncil. the Cinema Advertising Council is a national non-profit trade association which serves cinema advertising sellers. 2011 FACEBOOK. www.COM/ADVERTISINGWEEK ADVERTISINGWEEK. the CAC’s membership is also comprised of companies that provide services and products to the cinema advertising industry. In addition to representing cinema advertising companies that account for over 82 percent of U.accessabc. advertisers and agencies. media agencies and advertisers to promote innovation in audience measurement for television and cross-platform video. www. regionally and nationally.COM OCTOBER 3-7. ABCi. Innovative reporting options allow members to incorporate a wide-range of media products to best reflect today’s expanding media portfolios. 2011 ADVERTISINGWEEK.cimm-us. CIMM will explore and identify new methodologies and approaches to audience measurement through a series of pilot studies and whitepapers with independent measurement companies focusing on two key areas: the current and future potential of television measurement through set-topbox data. www.
For a copy of the new issue of Gravy magazine. email firstname.lastname@example.org .
www.mmaglobal.iab. increases acceptance. DC. with a government affairs office in Washington. www.The Association of Magazine Media . GLAAD promotes understanding. and of its members’ share of total marketing spend.ORGANIZING COMMITTEE GLAAD The Gay & Lesbian Alliance Against Defamation (GLAAD) amplifies the voice of the LGBT community by empowering real people to share their stories. Working with its member companies. of interactive’s share of total marketing spend.COM/ADVERTISINGWEEK ADVERTISINGWEEK. By ensuring that the stories of LGBT people are heard through the media.C.magazine. and helping grassroots organizations communicate effectively. agencies. include all members of the mobile media ecosystem. 2011 ADVERTISINGWEEK. nearly 50 international companies and more than 100 associate members.org. Founded in 1996. and advances equality. the IAB is dedicated to the growth of the interactive advertising marketplace. The MMA’s global headquarters are located in the United States and it has regional chapters including North American. European. holding the media accountable for the words and images they present. MPA is headquartered in New York City.000 titles.COM OCTOBER 3-7. 2011 FACEBOOK. Staffed by magazine industry specialists. the IAB is headquartered in New York City with a Public Policy office in Washington. D.COM . The MMA is an action-oriented organization designed to clear obstacles to market development.glaad.net C M Y CM MOBILE MARKETING ASSOCIATION Mobile Marketing Association is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. representing over forty countries around the globe. On behalf of its members. Latin American and Asia Pacific branches. establish mobile media guidelines and best practices for sustainable growth and evangelize the use of the mobile channel. www. please visit www.com MY CY CMY K MPA: THE ASSOCIATION OF MAGAZINE MEDIA MPA . the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Established in 1919. media companies and the wider business community about the value of interactive advertising. The IAB educates marketers.org INTERACTIVE ADVERTISING BUREAU The Interactive Advertising Bureau (IAB) is comprised of more than 460 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. The more than 700 member companies. MPA represents approximately 225 domestic magazine media companies with more than 1. For more information. 116 ADVERTISINGADVERTISING WEEK 8 · WEEK 8 · OCTOBER 3-7.is the industry association for multi-platform magazine companies.
NATIONAL ADVERTISING REVIEW COUNCIL
The National Advertising Review Council was established to provide guidance and set standards of truth and accuracy for national advertisers. NARC sets the policies for the National Advertising Division (NAD) and Children’s Advertising Review Unit (CARU) of the CBBB. Today, national advertisers, ad agencies, consumers and regulators alike rely on NARC to establish NAD and CARU guidelines that help maintain the highest standards of honesty in advertising. www.narcpartners.org
ONLINE PUBLISHERS ASSOCIATION
Founded in June 2001, the Online Publishers Association is an industry trade organization whose mission is to advance the interests of high-quality online publishers before the advertising community, the press, the government and the public. Members of OPA represent the standards in Internet publishing with respect to editorial quality and integrity, credibility and accountability. OPA member sites have a combined, unduplicated reach of 131.7 million visitors, or 73% of the total U.S. Internet audience. www.online-publishers.org
Online Publishers Association
PARTNERSHIP FOR A DRUG-FREE AMERICA
The Partnership at Drugfree.org is a national nonprofit organization that helps parents prevent, intervene in and find treatment for drug and alcohol use by their children. By bringing together renowned scientists, parent experts and communications professionals, we not only translate innovative research on teen behavior, addiction and treatment into easy to understand, actionable resources at drugfree.org, but we offer hope and support to the parents of the 11 million teens and young adults who need help with drug and alcohol problems. Our website allows parents to connect with each other, tap into expert advice and find support in their role as hero to their kids. Our tollfree helpline 1-855-DRUGFREE is staffed by licensed social workers. And, across the nation we have trained more than 1,500 professionals who are working daily with local leaders, concerned citizens, parents and teens - in neighborhoods, schools, civic organizations, community centers and churches - to deliver research-based programs designed to help communities prevent teen drug and alcohol abuse.
POINT OF PURCHASE ADVERTISING INTERNATIONAL (POPAI)
POPAI is an international trade association for the marketing at retail industry. Founded in 1936, POPAI prepares to celebrate its 75th anniversary with over 1,700 member companies representing Fortune 500 brand manufacturers and retailers, as well as, marketing at retail producer companies and advertising agencies from six continents and over 45 countries from around the world. Our membership draws on leaders from some of the industry’s premier companies, like: Anheuser-Busch, Coca-Cola, Energizer, Johnson & Johnson, McDonalds, Pepsi-Cola, Target, Walmart, and Wendy’s to name a few. www.popai.com
ADVERTISINGADVERTISING WEEK 8 · WEEK 8 · OCTOBER 3-7, 2011
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ADVERTISING WEEK 8 · OCTOBER 3-7, 2011
lasting footprints in the sand and is making a difference. 2011 ADVERTISINGWEEK.COM/ADVERTISINGWEEK ADVERTISINGWEEK. From OperatiOn inspire conducted each year by Vcu Brandcenter Director Rick Boyko to adVertising Futures. the return of the aaF’s MOsaic aWards.COM .A in dvertising Week is deeply committed to developing future talent and exposing young people to the industry. Brooklyn. re-energized efforts by the 4A’s.COM OCTOBER 3-7. 142 ADVERTISINGADVERTISING WEEK 8 · WEEK 8 · OCTOBER 3-7. which enjoins 20+ high school classes with an equal number of agencies to the development of the HigH scHOOl FOr innOVatiOn adVertising and Media in Canarsie. 2011 features more programming around diversity and young talent than ever before as we welcome tHe One cluB’s “WHere are all tHe Black peOple?”. Advertising Week is leaving meaningful. a new initiative by aWnY. and dynamic leadership from the art directOr’s cluB and the adVertising cluB OF neW YOrk. 2011 FACEBOOK. creative career fair moderated by Jeff Goodby and Jimmy Smith.
Room 300 | 1:30PM .com ARE YOU NO DO YOU WANT THE RIGHT AUDIENCE AND TO BE SEEN? YES KEEP DOING WHATEVER YOU’RE DOING NO SOCIAL | MOBILE | DISPLAY | EDITORIAL PLACEMENT Learn more about Effective Brand Building Effectiveness Panel | Wednesday October 5.EFFECTIVE? YES USE KONTERA www. 2011 Times Center Hall.kontera.
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COM/EVENTS . FINANCIAL AND TECHNOLOGY TRENDS TRANSFORMING FILM.Buckley@variety.VARIETY. ARTIST AND TOURING COMMUNITIES. CO-PRODUCED WITH DIGITAL HOLLYWOOD FILM & TECHNOLOGY SUMMIT OCTOBER 7 FILMMAKING IS NOW SQUARELY IN THE DIGITAL AGE. FILM INDUSTRY LEADERS WILL DEBATE HOW TECHNOLOGY WILL CONTINUE TO IMPACT FILMMAKING AND EXHIBITION. SPECIAL EFFECTS DRIVE STORYTELLING. MUSIC AND BOOKS. PRESENTED BY VARIETY AND DICK CLARK PRODUCTIONS DECEMBER 1 APPS conference entertainment FOCUSING ON EFFORTS TO DEVELOP NEW BUSINESS MODELS AND STRATEGIES FOR MONETIZING LONG-FORM MEDIA CONTENT THROUGH SELF-CONTAINED APPS. SPEA KER A ND SPONSORSHI P OPPORTUNI TI ES CONTACT: LINDA BUCKLEY-BRUNO • Linda. PRODUCED IN PARTNERSHIP WITH STRADELLA ROAD OCTOBER 17 ANALYZING HOW FILM AND TV IS EVOLVING TO REACH TODAY’S CONSUMER. OCTOBER 4-5 DRIVING FRESH INSIGHTS AND NEW VIEWPOINTS THAT HAVE DIRECT AND IMMEDIATE APPLICATION TO MOVIE MARKETING. DIGITAL MUSIC. REVIEWING DAILIES AND EDITING CAN HAPPEN SIMULTANEOUSLY FROM DIFFERENT PARTS OF THE WORLD. AND DIGITAL IS DRIVING GLOBAL CINEMA GROWTH. GAMES. They are produced to make sure you are well informed and educated so you can stay competitive in the industry. PRESENTED BY VARIETY AND DIGITAL MEDIA WIRE STATE OF THE MUSIC BUSINESS entertainment NOVEMBER 18 THE LUNCHEON’S CENTRAL PANEL DISCUSSION WILL FEATURE LEADERS FROM THE LABEL/ PUBLISHING. APPS conference ANTI PIRACY AND CONTENT SECURITY IN THE DIGITAL AGE DECEMBER 8 PROVIDING INSIGHTS ON EFFORTS TO THWART ILLEGAL DIGITAL DISTRIBUTION OF MOVIES. PRESENTED BY VARIETY & CDSA CONTEN PROTECTI T CONTENTSPROTECTION ENT U M M I PRESENTED BY E N T E R T A I N M E N T FO R REGISTRATION . WHO WILL BE IDENTIFYING THE BEST STRATEGIES TO CONNECT TO TODAY’S MUSIC FAN. INCLUDING DISTRIBUTION OVER EXPLODING NUMBERS OF PLATFORMS AND MARKETING THROUGH SOCIAL MEDIA.com • (323) 617-9429 SIGN UP FOR INFORMATION ON VARIETY CONFERENCES AND EVENTS WWW. PRESENTED BY VARIETY AND DIGITAL MEDIA WIRE NOVEMBER 8 FOCUSING ON THE EMERGING BUSINESS AND THE LEGAL.CONFERENCES Variety delivers content-driven conferences that provide a platform for opinion leaders to discuss and debate the future of the entertainment industry.
Manning. By sharing and posting content.Jordan.advertisingweek. Ruth. Gretzky. MVP Go big or go home. Visit www. You? Have what it takes to become Advertising Week’s MVP? Now’s your chance to prove it.you can become the Advertising Week MVP.COM/ADVERTISINGWEEK . 150 ADVERTISING WEEK 8 · OCTOBER 3-7.COM FACEBOOK. We’ve teamed up with ShareThis to find out who’s the most socially savvy Advertising Week attendee. 2011 ADVERTISINGWEEK.com/mvp to learn how you can become the 2011 Advertising Week MVP. connecting with other Advertising Week attendees and attending events -.
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For over 70 years. Thank you for your devotion. talents and hearts so that millions of Americans can lead a better life. It will be felt for generations. agencies and media companies have volunteered their time. .
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