Executive Summary Project Title: To build the supply chain channel for eco-friendly products being produced

and manufactured in rural India by interacting with various N.G.O / producer groups for rural livelihood initiative. Name of organization:- network Green, Faridabad Name of the students:- Alok Kumar Objective:
 To link network Green with rural Artisans and going into partnership with NGOs.  To Create market for eco-friendly for products.  To Create livelihood option for rural people.  To reestablished the partnership with existing NGOs.  To make competitor analysis for fair idea of product range.  To prepare product catalogue and corporate brochure.

Methodology: Methodology of the Project consists of the following steps:
 Categorization of Products in different product categories and addition of new one.  Searching of organization working on this Product line.  Made an e-mailer and sent to the organization.  Made phone calls to the chief functionary of the organization.  Initiation with source organization for product picture and pricing.  Analysis of pricing of comparative product and comparing it with other sourcing.

 Negotiation on pricing.  Product finalization from each category.  Finalization the deal from source organization.  Category wise product description.  Developing the competition analysis after visiting online portal of earthy goods, aurovill

and fab india.

Findings and conclusion:
People in rural India are lack of income opportunities and low margins provided by the middlemen lobby. The market of handicrafts and village industry products should be increased to create employment opportunities. Also, a model where artisans, farmers and micro entrepreneurs can market their products directly to customers or retailers and get higher margins needs to be devised to free them from the middlemen lobby. network Green procures from artisans / NGOs directly, thereby reducing the supply chain and enabling the customers get handicrafts at a fair price, thus increasing consumption of handicrafts viz-a-viz machine made products and also removes the role of middlemen. We have found that dealing with different artisans directly requires longer period of interaction and intervention into other aspects of social development. Physical distance from the beneficiary group also leads to inefficiency of the process. Therefore, network Green has found that interacting with the beneficiary groups through NGOs and private enterprises enables network Green create bigger impact. The project is in its starting phase and we have found that we have been able to provide a market opportunity and thereby sustainable livelihood opportunity to artisan groups some of which did not have any market access. Recommendation:

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network-Green can adopt promotion strategy through focused advertising. network- Green can set up a community owned company. network- Green should also focus on store layout. network Green should increase its products range in garments and body care product line.

Alok Kumar(10201003)

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