but all information is written in my own language. nothing is being copied. To the best of my knowledge the piece of work is original and no part of report has been submitted to any institute/ university earlier for reward of any degree/ diploma. Mr. student of Bachelor of Commerce (Honors) has completed dissertation on the topic “MARKETING ENVIRONMENT OF SINGAPORE” under my guidance. SIGNATURE CERTIFICATE This is to certify that VATSAL SINGH. ACKNOWLEDGEMENT I would like to thank the staff and the faculty of Amity Global Business School Singapore for giving me this opportunity to showcase my skills and ability through the Term Paper. Though I have taken material from internet and textbooks. Ashima Ahuja. Marut Singh Bisht.DECLARATION I hereby declare that I made this project myself completely and the data used in this project is all secondary data. . This could not have been possible without the guidance and the help of Ms. enrolment No. This is carried out in partial fulfillment of Bachelor of Commerce to be awarded by Amity University Haryana. Ms. A50004611028. It would be my first attempt in making a detailed Research report. Astha Gupta.

In the conclusion I will highlight advantages and disadvantages of the Singapore marketing environment. .369. Its area is only 704. level of competition and potential for economic growth. Singapore. but in two years separated from it. became self-government under the rule of UK on June. state of economy and level of technologies. official spoken languages. political and legal systems. 31 1963.  To develop my knowledge on Business Environment of Singapore INTRODUCTION Singapore is the nation of islands which is situated on the South of Malay Peninsula. the Prime Minister. Tamil and English.Lee Hsien Loong.0 square kilometers.35 billion of US dollars. 24 1951. as well as draw the picture of its marketing environment. Singapore received the city status on July.EXECUTIVE SUMMARY In this paper I will present my research results regarding Singapore. OBJECTIVES  To understand the basic Business Constraints in Singapore. It is Parliamentary republic and the President of Singapore is Sellapan Ramanathan. climate. Its anthem is Majulah Singapura and motto is called the same and sounds like Onward. religion and culture. Total GDP in 2007 was estimated on the level of 161. The population of Singapore is about 4. The capital of Singapore is Singapore city and there are four spoken official languages: Malay. Mandarin. 3 1959 and was declared independent on August.680. and it is the smallest country in Southeast Asia. Singapore‟s currency is Singapore dollar. population.2 per square kilometer. During the same year it merged with Malaysia. I will include the information about the location.600 people and the density of population is 6.

high level of humidity. Singapore‟s Marketing Environment Location Singapore contains 63 islands. The highest Singapore point is called Bukit Timah Hill and its height is 166 m. and the wettest are November and December. The level of temperature never fall below 18 °C and was never higher than 38 °C. According to Koppen system of climate classification. Singapore‟s climate can be characterized as tropical rainforest and it has also no distinctive seasons. The length of the light day is approximately constant during the year in Singapore. The largest islands in Singapore are Pulau Ubin. as well as abundant rainfalls. others are far smaller. Pulau Tekong and Sentosa. with the temperature almost never dropping below 20°C (68°F). The temperature range is from 22°C to 34°C. The hottest months of the year are said to be June and July. Jurong Island. the humidity level reaches 100 percent. It's warm and humid year round.It is a multi-religious country. The climate is characterized by universal pressure and temperature. as well as the mainland of Singapore itself. Singapore is a real attraction to tourists from all over the world. and tourism is one of the largest industries in the country. There are about 67.3 hectares of Botanic Gardens in Singapore. When there are abundant rains. In 2007 it attracted more than 10 million tourists and government adopts definite laws to attract even more tourists (for instance. The average levels of relative humidity vary from 90 percent in the morning to 60 percent in the afternoon. legalizing gambling) on the constant basis. Like most of Southeast Asia. Singapore is generally hot and humid. called the monsoon season. .

November and December is the rainy season.0 2.4 2.383.532.750.282.9 . Most buildings are air-conditioned (to the point that you may want to take a sweater). Don't let the climate stop you from going.7 2.646.229. Humidity is high. Population Time Series on Population (Mid-Year Estimates) Year 1960 1961 1962 1963 1964 1965 1966 1967 1968 1969 1970 (Census) 1971 1972 1973 1974 1975 1976 1977 1978 1979 1980 (Census) 1981 1982 1983 1984 1985 1986 1987 Total Population ('000) 1.353.013.9 2.324. and pains have been taken to make everything as comfortable as can be. When it does rain.9 1.6 2.112.152.even at night.293.702. So when you're in Singapore.3 2.262.4 2.8 2.365.012.886.193.841. however.5 2.9 2.4 1.553. all things considered.518. Singapore is an ideal place for beach lovers.406.6 2. June-August is considered to be the best time to visit.443.042.2 2.5 2.0 2.681.2 2.4 2.795.5 2. just bring along your cooling apparels and hats.977.7 2.732.6 2. For those who enjoy the sun and the beach. it's generally only for a short period.074. it even reached till 35°C.3 2.774.1 2.6 2. as you get the hot hot sun throughout the year. Recent times.646.8 Singapore Residents ('000) 2.413.2 1.6 2.6 2.6 1.736.733. and usually climbing to 30°C (86°F) during the day.5 2.482. but even then it rains often.4 1.8 2.934.0 2.1 2.4 1.325. mounting over a 75% mark.0 1.

135.4 3.985.849.068.5 3.0 4.900 998 34.927.642.5 2.1 2.0 2011 5.5 100.4 3.814 1.027.3 3.9 4.8 138. Total population comprises Singapore residents and non-residents. Last updated: 28 Sep 2011 Extracted from www.325.8 3.7 4.839.771.013.366.singstat. 972 38.1 3.846.598.8 4.3 3.959.000 females) Median Age3 (Years) Age Composition3 (%) 1970 2.gov.5 3.7 3.2 ('000) Resident Population2 ('000) Singapore Citizens ('000) Singapore Permanent Residents ('000) Density (Total population per sq km) Sex Ratio3 (Males per 1.789.sg Key Demographic Indicators.9 287.419.0 4.3 87.6 1.7 Data from 2000 onwards are based on the register-based approach.273.9 2.7 2.4 100.8 100.0 1980 2.796.5 5.0 1990 3.7 5.5 3.588.076.4 2.0 7.771.623.1 4.382.183.904.7 112.265.413.930. Data for 1980 and earlier Censuses refer to all persons present in Singapore and enumerated on Census Day.2 532.5 2.230.9 3.8 3.1 3.4 4.9 3.735. 2.0 .4 3.670.230.467.4 4.074.0 100.229.a.7 3.7 4.9 2.076.313.958.126 974 37.6 5.9 3.273.987.794.138.8 2.183.0 100.1 3.9 2.7 541.401.9 3.049 19.4 100.7 2.735.524.7 3.1 3.032 24.647.282.9 3.5 2.0 3.733.0 n.7 3.1 2. Resident population comprises Singapore citizens and permanent residents.027.0 3.2 3.013.6 4.1 2.538 1.789.3 Source: Singapore Department of Statistics Notes: 1.180.0 2000 4.1988 1989 1990 (Census) 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 (Census) 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 (Census) 2011 2.8 3.7 3.7 3.0 2010 5.413.6 2.176.7 3.8 3.907 1.9 3.166. 1970 – 2011 Population Total Population1.9 29.874.525.

0 16.9 35.1 30.5 11. From those residents.0 7.2 35.2 8.8 41.1 1990 661.3 8.1 20.2 74.a.The present population of Singapore is 5.1 9.5 2000 915.8 32.4 percent are people of other groups and Eurasians.1 10.9 10. Data for 1990 onwards are based on de jure concept (i.2 41.6 67. n.4 73. Households & Housing Resident Households5 ('000) Average Household Size5 (Persons) Home Ownership Rate5 (%) Resident Households5 Living in HDB 4-Room / Larger Flats & Private Housing (%) 1970 380. 5) Data refer to resident households (i.5 3.2 17. Singapore citizens and permanent residents) and non-residents.1 3.9 1980 472.9 10.1 14.a. . the person’s place of usual residence).6 percent are Malays.e.7 15.4 27.3 22.3 13.8 40.9 23.1 57.9 68.0 71.a.9 3.0 6.0 48.8 24. the population of the country (in 2007) was about 4.9 17.e.7 4. 2) Data for 1970 and 1980 are based on de facto concept (i. except for 1970 which refer to total population.68 million people. except for 1970 which refer to private households.4 29.7 92. 75.5 12.a.7 9.7 12.0 67.5 18.4 18.9 2010 1.5 4.a. Notes: 1) Total population comprises Singapore residents (i. n.a.Under 15 years 15-64 years 65 years & over Age Dependency Ratio3 (Per 100 population aged 15-64 years) Total (Under 15 years and 65 years & over) Child (Under 15 years) Old-Age (65 years & over) Old-Age Support Ratio3 (Number aged 15-64 years per elderly aged 65 years & over) Proportion Single Among Residents Aged 35-39 Years4 (%) Males Females 39.183. 8.5 8.1 5.6 7.257.000 are Singapore citizens).5 51. n.145.8 73.9 9. 13.5 87.e.9 7.e.7 23. it is necessary to mention that in accordance with the statistics of the government. the person is present in the country when enumerated at the reference period). 3) Data refer to resident population.700 (of whom 3.2 87.8 percent are Indians and only 2. n. about 80 percent of the population constitute citizens of Singapore and permanent residents.3 73.7 4.5 5. 4) Data refer to resident population.0 21.4 17. households headed by a Singapore citizen or permanent resident). Speaking about the demographical situation in Singapore.8 19.1 n.9 58.9 70.8 5.2 percent are Chinese.4 2011 n.

performing arts. Singapore cuisine is the bright example of cultural diffusion and diversity of the country. satay and chilli crab. as well as into its architectural heritage. Local people enjoy eating mee poh. a center of performing arts. There is also National Arts Council. Singapore for the last two decades is being promoted by the government as the center of culture and arts.Culture To describe the culture of the country in the full extent. Food of Singapore is very diverse and includes a lot of seafood with clams. Malay. music and dance. sambal stringray. Chinese and Tamil influences can be observed. Singapore Biennale is also held from 2006 to . sports and recreation. media. Esplanade. built in 2002. oysters and crabs. was a big step in that direction. All kind of food is usually served in hawker centers. Government wants to transform Singapore to the cosmopolitan gates between the West and the East. squid. it is necessary to investigate into its cuisine. which organizes annual arts festival that includes theatre and visual arts. and Indian. bak chor mee. nasi lemak.

The government‟s goal is to establish the reputation of Singapore and make it the global media hub. MediaCorp is the state-owned corporation that broadcasts 7 local channels and 14 radio channels. The print industry is also predominantly controlled by state-owned Singapore Press Holdings. They are all 280 meters high. Biennale will include Southeast Asian works of art.present the contemporary art from all around the world to the broad public. There are a lot of temples and worship places that were built in the colonial times. I must say that tallest buildings in Singapore are situated at the Raffles Place and they are: OUB Centre. Languages . which are actively circulated. There are also such ethnic neighborhoods in Singapore as Little India and Chinatown. there are 16 newspapers. UOB Plaza One and Republic Plaza. So. This year. In general. It is illegal to own private satellites with uncensored content from abroad. Media of Singapore plays an outstanding role in the development of the country and is one of the key media center in the Asia-Pacific region. all television and radio (with the exception of 4 stations) are owned by the government. The Straits Times is the most popular newspaper in the country. As to the Singapore‟s architecture.

but there are also versions translated into other official languages. It was so historically formed that the official language of Singapore is Malay and the national anthem is also written in Malay language. and is also the most widespread language in the literature. But the population doesn‟t speak English. Tamil. Mandarin and Malay. Singapore has four official languages: English. English remains the first language medium in schools and colleges of the country. but also contain some American English influences. . Chinese dialects. and Indian and Malay languages. All signs and official publications are written in English. English is the administration language of Singapore and it is mainly British English. but so-called Singlish with Creole characteristics.As I have already mentioned.

9% 0.0% 5.3% 14.2% +1. Sikhism. hear.2% 42.1% 14.2% -13. Islam. Hari Raya. Mdm Adeline Tso.7% 22.0% Change +11. Singapore is home to 10 religions. "We encourage our children to see.9% +2.1% +0.5% 33.0% +0.6% 0. From a very early age.3% 3.4% 8. .7% +2.4% +0. racial and cultural backgrounds can coexist peacefully.6% 18. Baha'I.7% 14. As a multi-religious nation.Religion Major Religions in Singapore Religion Year 1990 2000 2010 1990 2000 2010 1990 2000 2010 1990 2000 2010 1990 2000 2010 1990 2000 2010 1990 2000 2010 Adherences 31. freedom of worship is enshrined in Singapore's constitution as one of the nation's top priorities.7% 4.3% 12.5% 10.8% 17.7% 14. while practicing their own religion.2% Buddhism Christianity Hinduism Islam Taoism Other religions No Religion Adherences amongst total resident population aged 15 years and above If you are new to Singapore. one of the first things you will notice about the country is how diverse its citizens are.4% -0.1% -0. In fact.6% 0. Jainism and the non-religious form the minority cluster. Judaism. Principal at Praiseland Childcare and Learning Centre said." Everybody looks forward to Deepavali. Zoroastrianism. Singaporean children are nurtured to participate in harmony outreach programmes and understand each other„s customs and practices. taste and experience the essence of our Singaporean culture.3% +1. Singapore is a rare but living example of how people from diverse ethnic. Hinduism and Christianity as its principal religions.9% 14. with Buddhism/Taoism.1% 15.3% -9. Vesak Day and Christmas (major festivals celebrated here) with equal fervour.7% +0.9% +3.

which is probably stipulated with the fact that state-owned companies are dominating in different sectors of the economy (utilities. The regulatory environment is flexible and transparent.5.Economy and Technology Singapore‟s economy can be described as developed market-based one. mechanical engineering. State ownership and involvement in key sectors . making its economy the 2nd freest in the 2012 Index. While the private sector has been the source of Singapore‟s economic success. London and Tokyo. and its overall score remains significantly higher than the world average. the government maintains a proactive role in guiding economic development. manufacturing). Speaking about the competition. public transport and media). encouraging vibrant commercial activity. Manufacturing takes about 25 percent of the country‟s GDP and includes petroleum refining. South Korea and Hong-Kong. with competitive tax rates and low government expenditures. Singapore is called one of the Four Asian Tigers along with Taiwan. It has also the rating of the most business-friendly economy of the world. The Singapore‟s economy is export-oriented and mainly depends on export of refined import goods (for instance. Singapore is ranked 2nd out of 41 countries in the Asia–Pacific region. It is the least corrupted country in Asia. reflecting gains in freedom from corruption and financial freedom that offset losses in labor and monetary freedoms. electronics. biomedical science manufacturing and chemicals production. Its score is slightly higher than last year. The foundations of economic freedom in Singapore are firmly sustained with strong protection of property rights and effective enforcement of anti-corruption laws. A strong tradition of openness to global trade and investment continues to boost productivity while facilitating the emergence of a more dynamic and competitive financial sector. The government is very efficient. it is important to mention that there is almost no competition in government-owned sectors of economy. It is important also to know that Singapore has the busiest port in terms of shipped tonnage in the world and is the fourth biggest foreign exchange country after New York. Singapore‟s economic freedom score is 87.

Its economy is dominated by services.remains substantial. . but the PAP has also embraced economic liberalization and international trade.remain restricted. such as freedom of assembly and freedom of speech. the Central Provident Fund. A government statutory entity. health care. 2010. Certain rights. election left the PAP in power but put six opposition members into Parliament with the PAP winning its lowest percentage of the popular vote since independence. and public debt is over 90 percent of GDP. Background Singapore is a nominally democratic state that has been ruled by the People‟s Action Party (PAP) since 1965. The May 7. administers public housing. and various other programs. Singapore is one of the world‟s most prosperous nations. when the country became independent. but the country is also a major manufacturer of electronics and chemicals.

and even though there are some other parties in Singapore (Singapore Democratic Party. Singapore is argued to be a one-party country. The official residence of the President is called the Istana. The Presidential Office has some veto powers for some key decisions. but more to have procedural kind of democracy. including the appointment of judiciary positions and use of national reserves. Political views are generally controlled by the People‟s Action Party. Singapore cannot also be called purely democratic state. etc. . Many laws of Singapore were taken from British and British Indian legislative systems. although the People‟s Action Party rejected the adoption of liberal democratic values. the Head of which is the Prime Minister. Parliamentary elections of the country are based on plurality for group representation constituencies. There are also particular laws that allow capital punishment (for drugs distribution and murder of the first degree). The legislative branch of the power is presented with the Parliament. Singapore is frequently criticized by international organizations for having the highest rates of executions in the world. as regime in the country has both elementsdemocratic and authoritarian.Political and Legal System Singapore has the parliamentary democracy and the Westminster system of government that represents various constituencies. They are usually elected at the General Election. Important note is that there are no jury trials in the country and the freedom of speech is restricted by the law.). Worker‟s Party of Singapore. Singapore Democratic Alliance. But Singapore answers that it has the sovereign right to decide and determine juridical system and impose death penalties for serious crimes. The executive power belongs to the Cabinet. nominated or nonconstituency members. The Members of Parliament contain elected. as it considered being incompatible with Singapore.

I finally came up with „Marketing Environment of Singapore‟ as my term paper topic. Media sources used : Internet. Hence I chose it as my primary topic.RESEARCH METHODOLOGY While making this project I followed 6 steps . STEP 2 : FIND BACKGROUND INFORMATION In the second step we are supposed to do a research on the background on the topic. STEP 3 : COLLECT VARIOUS CASE STUDIES. This would give the reader a judgement on the analysis skills used by the candidate on the topic. In this case I found out the significance of using „Marketing Environment‟ as a tool to develop various Business Strategies. Case Studies gives a brief outlook on our topic. STEP 4 : ANALYSIS BASED ON THE RESEARCH MATERIAL COLLECTED A personal analysis is done on the topic with the help of secondary data. This basically includes its history. Hence the rules have to be followed in order to fulfil the needs of our examiners. Being in Singapore I tried to co relate the topic with Singapore. Here is a brief summary of those six steps: STEP 1 : IDENTIFY AREA OF INTEREST AND DEVELOP YOUR TOPIC The first step is to identify your main area of interest in your subject. The research is mainly based on Secondary Data. Statistics have been used to support the analysis and text research material. I chose mine as Business Environment and External Constraints influencing Business activities. . STATISTICS AND INFORMATION Here the main research on the topic begins by using different media sources for secondary data. It gives clear understanding about the topic. STEP 5: FOLLOW THE STANDARD FORMAT OF A RESEARCH PAPER This step is very important as we have been advised to follow the proper format of a research paper. significance and application of it in the business world. The marking scheme (100 marks) of the term paper itself shows the importance and seriousness of the term paper. Newspaper.

If a business wants to enter Singapore they would need to understand the Macro Environment of the Singapore i. A quick review of the term paper has been done. Social. Usage of Secondary Data was only allowed. I would like to highlight the absence of competition in many sectors of economy for the reason that they are totally controlled by government. as well as unique mixture of cultures and religions. RESULTS AND FINDINGS Following the research on the Business Environment of Singapore. RECOMMENDATIONS The research has given me and insight on the role of Business constraints in influencing the Business strategies of a firm. Ethics. The awareness about the markets in Singapore has increased as well. Death penalty is also a great disadvantage. which is obviously the advantage. as the modern country nowadays should think and implement more contemporary legislative decisions to prevent and control serious crimes. LIMITATIONS OF PROJECT    Primary Research was not allowed. It has four official languages spoken. Demograhic. The economy of the country is mainly based upon manufacturing. Technology.STEP 6 : REVISION It is very important to recheck the content of your research paper and you have to make sure that the information is not outdated and invalid or illegally used. Economy. and genuine landscapes. especially electronics. the knowledge about the Culture. It has favorable climate for the development of agricultural sector. along with one of the ten lowest levels of corruption in the world. Speaking about weak sides. as it provides larger business opportunities.7 millions of inhabitants and open and transparent market economy. Political and Legal constraints. Source of research was only Internet. Singapore is an island nation with almost 4. Having the busiest port in the world is also a strong side of Singapore. which are great attraction to tourists.e its Demography. Legal and Economy of Singapore has been gained. . Conclusion So.

com http://www.co.uk .net www.REFERENCES         http://www.singaporeexpats.singstat.bized.com/about-singapore/climate-and-location.tradingeconomics.htm www.wikipedia.org/wiki/Economy_of_Singapore http://www.google.sg http://en.gov.best-singapore-guide.com Tutor2u.com/singapore/ http://www.

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