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“A CONSUMER PREFRENCE”
MBA SEM II,
Smt Sarlaben Vasantbhai malaviya School of Management ,Rajkot.
JYOTI CNC AUTOMATION PVT.LTD.
Rajkot Under the guidance of Dr Ratish Kakkad Professor, Faculty of Management, Smt Saralaben Vasantbhai malaviya School of Management Rajkot.
Smt.Sarlaben Vasantbhai Malaviya School of Management
I, undersigned Ms. Pankhaniya Pratap student of MBA, hereby declare that the Summer internship program Project work present in this report is my own work and has been carried out under the supervision of Dr. Ratish kakkad the faculty of Smt.Sarlaben Vasantbhai Malaviya School of management Rajkot. This work has not been previously submitted to any other university for any examination.
Place : Rajkot student
Smt.Sarlaben Vasantbhai Malaviya School of Management
There is a large gap between theoretically knowledge and practical knowledge about handling and managing a business. Only book‟s knowledge can‟t help in building up an effective administrator. A through and practical study, knowledge and learning can only be useful to become more eligible and competitive. Due to this point of view each and every student of M.B.A. has to undergo the industrial training to execute business enterprise as per Gujarat Technological University norms, which is really helpful to the students for making their bright career. Master of Business Administration course is design with the objective of preparing the most competent person with a view to achieve this objective in the best possible manner. Thus, Gujarat technological University has specially included the practical subject of industrial training as per syllabus. According to its compulsory for every students of MBA –sem.2 to take training under any enterprise of the industry for 6 to 8 weeks, to get information, knowledge and practical learning about specific specialized field and of industry at all.I consider myself very fortunate that I got an opportunity to work with a jyoti CNC automation pvt.ltd. a leading player in the CNC market. I studied the most modern and emerging department of jyoti CNC .It is a sincere attempt on my behalf to present the information, facts & findings regarding this company.
Smt.Sarlaben Vasantbhai Malaviya School of Management
Sarlaben Vasantbhai Malaviya School of Management 4 . I don‟t have adequate words to express my profound gratitude to project report in charge Mr.rajkot. My acknowledgement would not complete if I don‟t express my deepest sense of gratitude Mr.vincent Dabhi (Training Officer) for their cooperation & encouraging guidance.Ltd. Vincent Dabhi for providing me such a valuable opportunity of industrial training in Jyoti CNC Automation Pvt. He guides me thought the entire training program. Smt. I am thankful to all those people who have helped me in preparing this report directly and indirectly by providing necessary information regarding the project. I am grateful to the whole unit of JYOTI CNC for being very co-operative & helping me achieves my research objective successfully.RATISH KAKKAD who support me and guided me throughout my project training. The report would not have been possible without the opportunity provided by them to work as a trainee in the estimated organization. Also.ACKNOWLEDGEMENT I have a great pleasure in presenting this comprehensive project report that was undertaken by me as my final project. I would also like to thank all the faculty of college who supported me lot in preparing the whole project at the different time when I really need them. I would also like to thank my project guide DR. It was memorable experience for me to visit the industries.
3. 13. 2. 7. 11. 5. PARTICULAR PAGE NO. 4. EXECUTIVE SUMMARY INDUSTRY OVERVIEW COMPANY OVERVIEW MILSTONES OF JYOTI CNC AWORD OF JYOTI CNC SWOT ANALYSIS PRODUCTION DEPARTMENT HUMAN RESOURCE DEPARTMENT FINANCE DEPARTMENT MARKETING DEPARTMENT TECHNOLOGY DEPRATMENT RESEARCH DEPARTMENT DATA ENTERPRETATION DEPRATMENT TESTING OF HYPOTHESIS BIBLOGRAPHY 6 8 17 29 34 37 42 53 63 69 83 87 95 107 114 Smt. 12. 10. 6. 8. 1.INDEX NO.Sarlaben Vasantbhai Malaviya School of Management 5 . 14. 9. 15.
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EXECUTIVE SUMMARY Jyoti CNC Automation Pvt. Coimbatore and some parts of Rajasthan and M. the research is been conducted to know the performance level of Jyoti as compared to others. The company also supplies its products through its distributors and through its offices at main junction points. Pune. Ltd.Sarlaben Vasantbhai Malaviya School of Management 7 .P. Chennai. Smt. Aurangabad and areas nearby Delhi and Faridabad. The research has its concentration in Rajkot region to know the product and brand performance of Jyoti CNC. The company has a plan to be a public limited company in years to come. The company makes its presence in market by taking part in various machine tools fares and magazines. has a present capacity of approximately 40 machines per day. Ahmadabad and area near by. Bangalore. The company‟s intents to entertain all the inquiries that come up during such fares and else where. Ludhiana and surrounding. and is exported to many countries. Marketing department of this plant which is presently having its market in Rajkot and surrounding. which is planning to expand around more than 50 per day. Bombay. The main reason for this is the demand of such machines due to various changes in industrial trends in which the ISO norms and other quality standard requirements such as certificate of PUV to have the big customers.
Sarlaben Vasantbhai Malaviya School of Management 8 .Smt.
INDUSTRY OVERVIEW Topics Introduction History of CNC Vision of The industry Indian manufacturing and its potential Indian machine tool exports CNC technologies Future talks Competition attack competitor Smt.Sarlaben Vasantbhai Malaviya School of Management 9 .
1.000 skilled and unskilled personnel. Being an integral sector.50.000 Crore. The industry has an installed capacity of over Rs. The quality and cost of engineering products depends on the quality of mother machine tools and their automation level. and atomic energy. output of which is estimated to be worth over Rs. 1. in keeping with requirements of the European markets. especially India's manufacturing industry and is even more crucial for development of the country's strategic segments such as Defense. space.Sarlaben Vasantbhai Malaviya School of Management 10 . medium and small scale sector. growth of the machine tool industry has an immense bearing on the entire economy. 10. Machine tool consumption of Rs. Almost 70 per cent of production in India is contributed by ten major companies of this industry. which almost grab 50% of the market share of CNC machines tool industry. The Machine Tool Industry constitutes the backbone of the industrial sector and is vital for the growth of the capital goods industry. In terms of production normal production is 135 machines per month. Smt. Particularly if speaking about CNC machines tool industry again Bangalore based company ACE Designer is seating at the top. In India as well. And over threequarters of total machine tool production in the country comes out of ISO certified companies. railways.INTRODUCATION The Indian machine tool industry comprises of large.000 Crore truly supports the advancement of the country's engineering sector.000 million and employs a workforce totaling 65. Many machine tool manufacturers have also obtained CE Marking certification. Machine tool industry in India comprises about 450 manufacturers with 150 units in the organized sector. indigenous machine tools have the highest impact on capital output ratios.
It was simply a machine tool that held the piece of material being worked. Some machines have a fifth axis." and are referred to as "X" (usually left to right). except the cutting tool was placed in the rotating spindle.HISTORY OF CNC Although wood-working lathes have been in use since Biblical times. in turn. Each part that was produced required the operator to repeat the movements in the same sequence and to the same dimensions.Sarlaben Vasantbhai Malaviya School of Management 11 . or spindle. Slight differences in operation resulted in variation of the axis dimensions. This early milling machine was invented by Eli Whitney in 1818. and rotated it so a cutting tool could machine the surface to the desired contour. which allows the spindle to pivot at an angle. again through the use of hand wheels. The cutting tool was manipulated by the operator through the use of cranks and hand wheels. Dimensional accuracy was controlled by the operator who observed the graduated dials on the hand wheels and moved the cutting tool the appropriate amount. in a clamp. The work-table may also be rotated in the horizontal or vertical plane. and "Z" (up and down). "Y" (usually front to back). creating a fourth axis of motion. The work piece was mounted to the machine bed or worktable and was moved about under the cutting tool. which. to machine the work piece contour. Besides being monotonous and physically exhausting work. The first milling machine was operated in much the same manner. or work piece. One of the problems with these early machines was that they required the operator to manipulate the hand wheels to make each part. the ability of the operator to make identical parts was limited. created poorly fitting or Smt. The motions that are used in machine tools are called "axis. the first practical metalworking lathe was invented in 1800 by Henry Maud slay.
Major focus on technology. Some have survived to this day and are called "Swiss" machines. Japanese & European collaborations. Achieve significant turnover. design and product development.Sarlaben Vasantbhai Malaviya School of Management 12 . a name synonymous with precision machining. As the cam rotated. and the rate at which the cam turned controlled the federate of the tool. Smt.unusable parts. but once set. TPM. Invest in capacity expansion to meet enhanced demand from Indian and overseas markets. Early attempts to "automate" these operations used a series of cams that moved the tools or worktable through linkages. etc. The cam face was shaped to control the amount of linkage movement. Scrap levels for the operations were high. VISION OF THE INDUSTRY Adapt new manufacturing techniques such as TQM. moving the cutting tool or the work piece through a series of motions. As production quantities increased. What was needed was a means to operate the motions of the machine automatically. the numbers of usable parts produced per operator per day were no longer economical. they offered excellent repeatability for their day. Manufacturers supply machines regularly to all major Indian companies with US. wasting raw materials and labor time. These early machines were difficult to set correctly. a link followed the surface of the cam face.
6) Strong backward integration with sub-suppliers / vendors for standardization. Over 75% output from ISO /CE certified manufacturers. 2) Key source of competitiveness & growth for Automotive and Auto Ancillary Industry.Sarlaben Vasantbhai Malaviya School of Management 13 . assembly & software development cluster alliances for developing world-class manufacturing solutions. reliability and competitive products specialized workforce in design. Proactive customer Smt.INDIAN MANUFACTURING AND ITS POTENTIAL 1) Enabling modernization of Indian Railways. 3) Backbone for development of competitiveness is Manufacturing & Jobshops : i) Technology ii) Innovation iii) Capability 4) High quality cost-competitive manufacturing solution Advantages : i) more productive ii) more efficient iii) more cost-competitive 5) Manufacturing base for low-cost components.
Sarlaben Vasantbhai Malaviya School of Management 14 . Focused export drive – expanding base in other potential overseas markets. MAJOR SAGMENT OF INDIAN MACHINE TOOL EXPORT CNC Turning Centers Machining Centers Metal – forming machines Grinding Centers General purpose machines Special purpose machines Range of machines tool accessories Cutting tools and tooling systems Smt.linkage and closer interactions.
Man not the salve of the machine. no technical progression is possible. It can readily be observed through the centuries how CNC technology developed in the shadow of other industries like defense industries. automobile industries FUTURE TALK The future trend in CNC machine tool technology is the reduction of the direct human involvement in production itself. but their work will be timely disconnected in such a manner that both will be working in their own manner. When the social incentive is missing & people do not want a product or can not afford to pay for it. The bond between man and machine is loosened. Customized in Smt. FUTURE & CHALLENGES AHEAD: The evolution of machine tool CNC technology responds to the driving force of the society. less human involvement.CNC TECHNOLOGY : PRESENT. Here man and machine will still need each other.Sarlaben Vasantbhai Malaviya School of Management 15 . which constantly requires more quality goods in larger quantity & at lower price. COMPETITION ATTACK The Indian machine tool industry manufactures almost the complete range of metal cutting and metal forming machine tools. Lower Price means fewer efforts.
robotics. US.Sarlaben Vasantbhai Malaviya School of Management 16 . Germany. the growth of China in CNC manufacturing will surpass every nation with manufacturing growth in India a close second. Hydrabad Bharat Fritz Werner. Mumbai TAL ( TATA Group Company) HMT. In the coming days. handling system and TPM friendly machines. Netherlands. With the growing demand. Banglore LMW. Banglore Batliboi Machine tool Groups. And this is what the industry is hoping to leverage so as to post and optimistic export turnover in the next few years.nature. There are other variants offered by Indian manufacturer too. today Indian machine tool builders are exporting machines to the developed countries like Japan. France. COMPETITOR Indian Players ACE Micromatics. Coimbotore Lokesh Machines Tools Ltd. Australia. Banglore Parishudh Machine Tools Galaxy Machine tools. East Asian and host of others.. the products from Indian basket comprise conventional machine tools as well as CNC machines. Banglore Aksher Micron Foreign Players HAAS Machine Tools DMG Smt. including special purpose machines.
MAKINO MAZAK HART FORD FUJI DAHLLI MURATA TOYADA MITSUSHIKI Smt.Sarlaben Vasantbhai Malaviya School of Management 17 .
COMPANY OVERVIEW Particulars Introduction History of jyoti Mission Smt.Sarlaben Vasantbhai Malaviya School of Management 18 .
was established in 1989. a famous name in the Indian machine tool industry. Vision Company goal Logo 5s of jyoti Quality certification Organization structure Massage from CEO INTRODUCTION JYOTI CNC. JTOTI CNC AUTOMATION PVT. Founder:.Sarlaben Vasantbhai Malaviya School of Management 19 .Prakramsinh Jadeja Sahdevsinh Jadeja Smt. Is India‟s one of the best manufacturing company of CNC machines. LTD.
HISTORY OF JYOTI With a fire in belly to create a technology driven empire.Sarlaben Vasantbhai Malaviya School of Management 20 . Those were the days of struggle as an optimistic dreams and techno savvy attitude was under shadowed by lack of resources. Parakramsinh Jadeja with a very tiny capital amount worth Rs. 30. Some of the raw material of Jyoti CNC is produced by the company itself.Jyoti CNC produces 125 machines per month. It is the First generation venture as the owner Mr. Jyoti CNC has adopted “change” as a continuous process & its technocrats are flexible enough to adopt any changes in the manufacturing process & in the final product with a view to giving the real value for money to their customers. A very small Smt. Jyoti was established in 1989 by Mr. It has got powerful market in the world of CNC technology Jyoti CNC has more than 15 branches in India and the products are exported in more than 10 countries.000 only from DIC loan. Jyoti CNC is India„s one of the best manufacturer of linear motor machine too.Jyoti CNC manufactures more than 10 types of machines which can be used for single or multitasking purpose. Parakramsinh Jadeja was belonging to a service oriented typical middle class family.
premise on rental basis and basic machinery procured through loan was the only Asset. As the story goes, once a reputed multinational company refused to sell Jyoti a CNC machine citing the reason that it could not afford it. This was really a turning point in the history of Jyoti. However, this journey took seven years, during which the company has manufactured products right from gear boxes to all geared head lathes and finally a state of art CNC machines. Jyoti is being respected as “A Temple of Technology” by people at Jyoti and people who know Jyoti. Jyoti has given an equal weight age to technology in terms of design and engineering with customer satisfaction and employee growth.
Our purpose leads to the advancement of technology in machine tool arena and thus contributing the comfort and enhancement to the existence of human life.
Prospering life Prospering Technology.
Seeks always to be considered as the major contributor to the society economically and culturally.
Smt.Sarlaben Vasantbhai Malaviya School of Management
Dedicated to the development of technology through scientific excellence and innovations.
Makes life merry to all those who are connected with us.
Provides perfect working environment and seeks to be the most preferred organization to work with.
Contributing enormously in economic development of the country.
A Conscious Corporation!!
“To be one of the Top Ten Machine Tool Manufacturer in the world by 2020 In Top 10 by 2020”
Having presence in all major engineering hubs Globally.
Smt.Sarlaben Vasantbhai Malaviya School of Management
Contributing humbly in making of a developed Nation by– Technological advancements, catering to 20% of the Domestic Market, establishing Technology Centers in 10 major cities Patronizing technical education by Instituting a Machine Tool Academy. Promoting Eco-friendliness by developing energy efficient solutions Considered to be the most preferred organization to work with by all our business associates including the employees. Facilitating all the team members to enjoy the higher standards of living for a happier & healthier life. Creating a work environment that fosters- passion, creativity and optimism with fun, respect and pride for all individuals. Being exceptionally customer centric, delighting all our customers by all means and action. Deeply admired brand among the Machine Tool fraternity.
Increase the production by 100% during the financial year 2008-09.
Deliver the machines as per commitments.
Minimize the down time of machines at customer end by less than 48 hours.
Smt.Sarlaben Vasantbhai Malaviya School of Management
Sarlaben Vasantbhai Malaviya School of Management 24 . Design and manufacture two more variance of HMC. 5 Axis machining centre with auto pallet changer and sixty tool ATC. Smt. LOGO Three planes (Surfaces) /dimensions indicates three axes which is in line with company‟s product terminology. Minimize the sheet metal related problems from all the products. Strengthen the minimum break supply chain up instances. with Each of the team members with undergo at least one training program on their functional area of working.
Sarlaben Vasantbhai Malaviya School of Management 25 . Machine & Material The synchronization of them by 4th M Method. The logo with three shapes represents our theory of 3M. Interestingly.) which indicates still the • scope of Enhancement • Betterment • Innovation Each shape shows the letter “ J “ of Jyoti.e Man. The individual shape gives the sense of Comma sign (. i. The shape does fall nearer to our great mythological single word Mantra(“AUM”) 5s OF JYOTI Smt.
sorting self discipline JYOTI CNC systematic arrangemetnt standardization cleaning Smt.Sarlaben Vasantbhai Malaviya School of Management 26 .
Sarlaben Vasantbhai Malaviya School of Management 27 .QUALITY CERTIFICATION The inherent quality emphasis through out the manufacturing process on some of the most modern machinery and equipment has gained Jyoti the coveted international mark of quality management system – ISO 9001. Smt.
ORGANIZATION STRUCTURE Smt.Sarlaben Vasantbhai Malaviya School of Management 28 .
Sheldon – “Organization is the process of so combining the work which individuals or group have to perform with facilities necessary for its execution that the duties so performed provide the best channels for its efficient.” Massage from CEO Smt.Sarlaben Vasantbhai Malaviya School of Management 29 . positive and co-ordinate application of available resources.The best definition of organization is the one give by O. systematic.
Machine Tool Industry is the backbone of most of the manufacturing industries which contributes significantly to the GDP of the Nation. P.Sarlaben Vasantbhai Malaviya School of Management 30 . Sincere Thanks. Furthermore.G. I bear the responsibility to uplift the society by means of creating better employment and also a better workplace to nurture raw youth talent of India to act as a catalyst for a bright future of India.Being a part of Indian manufacturing fraternity we are committed to extend the best of our efforts for the development of Nation economically as well as technologically.Jadeja CEO Smt. and hence the role of any machine tool manufacturing company in the development of nation is vital.
Sarlaben Vasantbhai Malaviya School of Management 31 .MILESTONES OF JYOT Smt.
Introduced trouble free gear-boxes for small lathes.
Designed all geared head lathes.
Designed several special purpose machines that helped textile industry to bring substantial price reduction in component manufacturing.
Smt.Sarlaben Vasantbhai Malaviya School of Management
Designed twin spindle (chuker) type machine. The first in Rajkot
Designed and Manufactured first CNC turning centre in Gujarat.
Achieved the international standard of quality mgmt. system an ISO 9001:1994 certification from TUV. Designed and Manufactured first CNC turn mill centre & participation in INTEC' 2000 at Coimbatore.
Designed and Manufactured "SECT" - The first Indian machine for non-circular turning applications. Designed and Manufactured "VMC 40 Linear" The first Indian machine having linear motors introduced to get higher dynamics for faster production rates Participated in IMTEX' 2001 : Honored with the CMTI-PMT award for "The Best Innovative Machine Design" at IMTEX 2001 Honored with the Machinist award for "The Best Stall in IMTEX' 2001"
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Participated in ENGIMACH' 02 organized in Ahmedabad. Honored with "The Best Innovative Technology Display" award at the show. Participated in National Technology (NMTS) at Bangalore. Manufacturing Show
Participation in EMO 2003 at Milano, Italy. Achievement of ISO 9001:2000 Certification from TUV.
Achieved CMTI-PMT award for "The Best Innovative Design" IMTEX' 2004 Mumbai. Designed and Manufactured CNC laser cutting machine for Diamond Industry. Achieved Fie foundation award for CNC oval turning matching during IMTEX' 20 Acquired the prestigious "CE Safety Markings" for our products
Honored with the CII “Best Entrepreneurship of the year” award for 2004-05.
Smt.Sarlaben Vasantbhai Malaviya School of Management
catering machines to sophisticated Aerospace and Automobile industries. JYOTI HURON-FRANCE TIE UP Export House Certification Black Pearl Award for Display & Demonstration of Best Innovative Technology at ENGIMACH 2006 2007.Sarlaben Vasantbhai Malaviya School of Management 35 . Acquired Huron Graffenstaden at Strasbourg. Smt. France which is one of the most reputed high tech CNC machine manufacturing company of Europe .2006. Meaningful Technological Innovation Award at Engimach‟08 held at Ahmadabad. 2008.
Smt.Sarlaben Vasantbhai Malaviya School of Management 36 .
Of India CII "BEST ENTREPRENEURSHIP AWARD" for year 2004-05 Smt.. Mr. has recently achieved a National award for “Best Entrepreneurship : Year 2003“ from his excellency president of India Dr. Parakramsinh Jadeja. APJ Abdul Kalam On behalf of Ministry of Small Industries.AWARDS DELIVERED TO JYOTI Meaningful Technological Innovation Award at Engimach’08 held at Ahmedabad. Ltd. Govt. CMD.Sarlaben Vasantbhai Malaviya School of Management 37 . Jyoti CNC Automation Pvt.
Sarlaben Vasantbhai Malaviya School of Management 38 . CMTI-PMT Trust Award in IMTEX' 2004 for the Best Innovative Machine Design "VMC 70 Linear" FIE award for Engineering Excellence in the IMTEX' 2004 "SECT". Smt.Black Pearl Award for Display & Demonstration of Best Innovative Technology at ENGIMACH 2006. Award for the Best Innovative Technology Display in ENGIMACH 2002.
Sarlaben Vasantbhai Malaviya School of Management 39 .Smt.
SWOT ANALYSIS STRENGTHS No regional competitors Excellent infrastructure Good vendor relationship Trustworthy people WEAKNESS Erratic supply chain management Lack of huge finance SWOT ANALYSIS OPPORTUNITIES THREATS Emerging markets Boom in machine tool industry Liberalized export policy Competition Price sensitive market Changing technology Smt.Sarlaben Vasantbhai Malaviya School of Management 40 .
Nicholas Cornea etc. Full success of first product i.e. Enjoy very good relationship with controller supplier Siemens which drastically reduce the cost of controller. Smt.e.STRENGTHS Low Cost Production. Good after sales service in Rajkot market. Branch offices at various locations in India. STC-200 within short span of time. various other VMC‟s TMC‟s and HMC). Having presence in overseas market i. Argentina etc. Rapid Innovation (machines like VMC 70L. Initiation of technical centre in market like Chennai which is most lucrative market. P. Entrepreneurial spirit of Promoter Mr. Implementation of Quality Circle will help in improving quality and communication between various departments.Sarlaben Vasantbhai Malaviya School of Management 41 . Quality if mother machine i. State of Art instruments of Quality Controls.Jadeja. having distributors in countries like Italy.e.G. Implementation of SAP which will help in streamlining the inventory management.
Smt. Large South Indian market is untapped so good opportunity to penetrate that market. production line is not fully utilized and idle time in production increases overall production time. Substituting of conventional machines with CNC machines. PPC is not good. Aggressive marketing by Siemens will also help in future to Jyoti. Inventory Management is not good (spares are not available in time). Availability of trained CNC programmers will also help in growth of CNC machines. OPPORTUNITIES Rapid growths of manufacturing in India so potential for Jyoti machines are high.Sarlaben Vasantbhai Malaviya School of Management 42 .WEAKNESS Consistency of quality is not maintained. Demand of Funk controller is high but company provides only Siemens controller to reduce the cost this will reduce potential of Jyoti machines. Tie up with various engineering institutes will help in creating strong Brand Awareness and Comfort ability with Jyoti machines. After sales service outside Rajkot may delayed due to lack of service staff.
THREATS Reduction of import duty on imported machines under EPCG license. Flood of low cost Chinese and Taiwanese CNC machines and second hand imported machines.Sarlaben Vasantbhai Malaviya School of Management 43 . Potential tie up with foreign manufacturer of CNC machines which will help in great way in penetrating the foreign market. Smt. Increased competition in machine tools market.
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Sarlaben Vasantbhai Malaviya School of Management 45 .PRODUCTION DEPARTMENT Particular Introduction Plant location & layout Organization structure Row matireal & its sources Material handling system Production process Purchase Department Branding & Packaging Quality control Smt.
In manufacturing terms: “Production is discharge of a function which has some utility” In jyoti there are three units in company located at metoda G I D C. the other is to market what is produced.assembling which are major activity of production are taken place in this unit and there is also foundry.Sarlaben Vasantbhai Malaviya School of Management 46 . sheet metal shop and paint shop are also there in this unit. Sahdevsinhjadeja is the production manager of jyoti.painting .INTRODUCTION Every industrial organization must do two things. “Location ultimately has the power to make or break a company’s business strategy. one is to produce something. Mr.Rajkot in unit no 3 is a place where major activity take place for production process in organization in this process are like casting .” Thus every entrepreneur of a business unit should give Smt. He has also good experience with CNC machines and he is also partner of the company. PLANT LOCATION & LAYOUT Plant Location Plant location is the process of determining a geographical site for a firm‟s operations achieving maximum operating economy and effectiveness. In paint department there are also in powder painting is there because in hand painting there were some king of gap is there so it is good to use powder painting.
tool servicing areas. An entrepreneur must choose an ideal location at the time of launching the enterprise.F. as it an encompasses production and service facilities and provides for the most effective utilization of resources contributing to the process. Rajkot. This is an industrial estate and is quite suitable for the production process of Jyoti and this location has proved profitable it is having a large area for operation including two large building and a well-established administrative office. Vill. At jyoti there is a very well arrangement of work station.:-Metoda Kalawad Road. Lodhika GIDC. It is a master blue print for coordinating all operations performed inside the factory. material storage areas. Plant layout is the overall arrangement of the production process. tool room. “A good layout is one which all owns material rapidly and directly for processing. exemption from octopi due to location in an industrial area they get benefit of government subsidies. Plant Layout Plant layout involves decisions about the physical arrangement of economic activity centers within a plant. F. The room. training hall. Smt. According to Prof. easy access for employees. Moore.due consideration to the suitable location of the enterprise. “JYOTI” is located at G-506.G. etc. store room etc.” This reduces transport handling and other costs per unit space requirements are minimized and it reduces idle machine and idle man time. rest room. Because of nearness to highway. Optimum location point is expected to give the lowest unit cost of production as well as of distribution and hence it can be most profitable for the business. lunch room. offices. stock room.Sarlaben Vasantbhai Malaviya School of Management 47 . customer service areas.
D.Organization structure Production Manager (P. Jadeja) Head of the Department Supervisor of the Department Foreman Workers Smt.Sarlaben Vasantbhai Malaviya School of Management 48 .
is imported material from. The market is very dynamic. “Jyoti” uses best quality raw material for their product. That‟s why Jyoti CNC Automation Pvt. .RAW MATERIAL & ITS SOURCES Raw material is the basic components of any product raw material cost is the major cost in the over all cost of the product mainly two type of raw material. Where they find good quality at reasonable price they go to it.. Every movement according to the situation it changes.Germany. has no fixed buyer for their raw materials. Grass Raw material Pure Raw material A single CNC machine is the assemble of more than 500 parts and 60% of them. . Smt.united state of Americas and many more other countries & states. .Sarlaben Vasantbhai Malaviya School of Management 49 . Ltd.Japan.
Warehousing of raw materials is also done in the most perfect manner. JYOTI CNC AUTOMATION has its own storage department and distribution is done by this department. They buy raw materials from India only. It has its importance in many ways. MARETIAL HANDLING SYSTEM The word storage means holding the stock of raw materials and goods for a specific period of time. FUNCTIONS OF STORE DEPARTMENT Ensuring smooth flow of materials to the concerned department Maintaining perfect stock register Physical keeping of the stock so that they are easily available Periodic checking regarding wear and tear of raw materials and submitting the same to the purchase department Making of daily material receipt report Material issue slip and registrar updating on a daily basis Smt.Sarlaben Vasantbhai Malaviya School of Management 50 . The store department will analyze in such a way that raw materials are distinguished and they are delivered to their respective department to which they belong to. Their customers are……. But if need arises they import raw materials from other countries also.Jyoti CNC Automation gets raw material from local market as well as from national and international market. It is to be taken for granted that when goods are in store or warehouse they are not damaged and also they are available as and when their requirement arises.
Sarlaben Vasantbhai Malaviya School of Management 51 . The JYOTI CNC AUTOMATION supplies different designed cnc machines to all over the country and in foreign countries and its main process in detail goes as under: Smt. Co-ordination with planning department on a daily basis for proper communication regarding present stock in hand and future requirements Calculation of materials consumption report with respect to the orders in hand PRODUTION PROCESS After receiving the order the following production process is to be carried by the production unit of the company.
implementing and maintaining the Instructions of Materials Department related Purchase activities. Process followed by the department: 1st Proper Communication with supplier 2nd Negotiation 3rd To reach at an Agreement 4th Follow up actions Responsibility and Authority of Purchase The Purchase shall be responsible for establishing. then to negotiate the prices and also ensure the quality of material.PURCHASE DEPARTMENT One the department that comes under purview of Material Department is Purchase Department. Purchase Department‟s main area of work is to find the suppliers of raw material and spare parts of machinery. Purchase Department coordinates with the production department in order to know the requirement of raw material to manufacture the demanded item. in line with the Quality Procedures and Environmental Smt.Sarlaben Vasantbhai Malaviya School of Management 52 .
as required by the user departments. At present cones are packed in cardboard. BRANDING & PACKAGING After winning the cones and hank. which are filled by inspection side. in time. Boxes then the cartoons. These fully packed & sealed cartoons are sent to bond stored room for sales department to be dispatch. Finally other steps are applied at the joint of top flaps of cartoons. second is kept inside the record purpose. The Purchase shall be responsible for procuring Materials and Services.Sarlaben Vasantbhai Malaviya School of Management 53 . they are sent to the packing section where they are visually checked by the inspectors and grades are given as per their quality. One is paste on cartoon. There packing slip is having following details. After that a computer packing slip is made heaving various necessary details. After that the cartoons are stepped with polly propylene type. helpers are first brought to the weighing balance where the weight is balance as per pre-determines standard. at optimum cost and which are eco friendly. Name of parts Date of packing Quality grade and weight Registered trademark of company Smt. of the right quality.
Operating system – makes a product/provides a service QUALITY POLICY We are committed to……… 1. 2. 3. maintain high morale of employees Use eco-friendly technology and maintain friendly environment between employees.QUALITY CONTROL “QUALITY IS AN ASSET WHICH MAY BE OFFERED TO THE POTENTIAL CUSTOMER OF A PRODUCT OR A SERVICE” It mainly depends upon two factors: 1. Product or service design. Meet customers‟ expectations of quality and services in premium segment. customers and neighborhood. Smt. ENVIRONMENT POLICY We believe that preservation of environment is essential for the survival of our business.Sarlaben Vasantbhai Malaviya School of Management 54 . 2. employees. society and surroundings. vendors. We shall achieve it with the involvement of our workforce.
Sarlaben Vasantbhai Malaviya School of Management 55 .MAJ OR FUN CTI ONS UN DER TAK EN BY JYOTI Regular checking of set parameters Checking individuals Checking of abnormality in the accuraracy and also highlight variation Smt.
HUMAN RESOURCEDEPARTMENT Particular Introduction Organization of HR department Smt.Sarlaben Vasantbhai Malaviya School of Management 56 .
Smt.HR department is necessary to devlope effusion of personnel to achieve the goal buy the management.Sarlaben Vasantbhai Malaviya School of Management 57 . Recruitment Selection Training Promotion & transfer policy Welfare facilities Wages &salary administration Introduction This department is the combination of th personnel and management. In real field human resource does not mean any specific but if just manage the behaviour of the people working harmonically to the firm to achive the specific goal.
Smt. staffing. so.Human resource is the greatest asset of any business enterprise. social and organizational goals. It is the manpower that operates the machines. Henceforth we can say that personal management is the most essential department of an organization in order to have a proper manpower planning. there are only three persons in HR department in Jyoti CNC. services etc. directing and controlling in order to achieve individual. organizing. Jyoti CNC believes that in less manpower but providing best facilities in case of quality. processes the raw materials into a finished product and makes it possible to sale in the market.Sarlaben Vasantbhai Malaviya School of Management 58 . The workers are the heart of the organization.
M.O / G.E.ORGANIZATION OF PERSONAL DEPARTMENT C.Sarlaben Vasantbhai Malaviya School of Management 59 . Finance Manager Head Marketing Manager Sales Executive Assistant Production Manager Head Quality Checking Head Assistant Supervisor Assistant Foreman Workers RECRUITMENT Smt.
employees agencies. is mostly on external sources. External sources. Internal sources means to select the required person from the company it self. The Jyoti CNC Automation Pvt.” There mainly two sources of recruitment 1. Smt.Recruitment is defined as “It is the process to discover the source of Man power to meet recruitment to the supplying schedule and to employee effective Measure for attracting that Manpower in adequate number to facilitate effective selection of an effective efficient worker. While external sources means to recruit the person from the out side the organization through advertisement. Internal sources 2. other professionals.Sarlaben Vasantbhai Malaviya School of Management 60 . Ltd. But they also sometimes use the internal sources.
Smt.Sarlaben Vasantbhai Malaviya School of Management 61 . Application Bank Interview Psychological test Reference checking Final selection Induction After going through all the above quoted steps the company get the best person for the required job. recruited ones.SELECTION Selection is the process of the choosing the right person right job. which is form.
or take pride in the fact that we can be trend-setters. but those who cannot learn.Sarlaben Vasantbhai Malaviya School of Management 62 . The fact that we are one of the few organizations which has a separate Unit dedicated to Training & Development makes us special. TEACH HIM HOW TO FISH.TRAINING "The illiterate of 21st century will not be those who cannot read and write.Jyoti team Training and Development holds a special attention and place at Jyoti. YOU FEED HIM FOR A LIFETIME” . And the training doesn't stop here. Smt. unlearn and relearn" “GIVE MAN A FISH. YOU FEED HIM FOR A DAY. Even CNC Operators are equivalent to Service Engineers after undergoing few years of Training and Development activities that we provide. Each new employee is brought up speedily so that he can be productive as quickly as possible. The Training and Development unit can grumble about having no role models. We are arranging various periodical training programs that can help them to learn and practice their field of work in depth.
Promotion policy of lower level employees depends on past records. punctuality & other relevant factors. There is no fixed time period for promotion.Sarlaben Vasantbhai Malaviya School of Management 63 . seniority etc and it totally depends upon the decision of the management. here the transfer policies are of different type. A mere shift of an employee to a different job that has better working hours. performance. It considers so many aspects like hard work. qualification. Here transfer takes place between one section. JYOTI CNC AUTOMATION is using promotion as a tool of recruiting personnel authority. TRANSFER Unlike most of the companies. punctuality.PROMOTION & TRANSFER POLICY PROMOTION Promotion means importance of pay. It is totally in the hands of the employer and management and depends on the performance criteria that they consider for a particular job. unit etc to another. While salary and responsibility remains unchanged in most of the cases. Smt. performance. prestige. position and responsibilities of an employee within his/her organization. department. employee behavior.
WELFARE FACILITIE Employee benefits include monetary as well as non-monetary benefits given to the employees. The provision of benefits and services could be an important bunch to keep employees enthusiasm for work and also for the purpose to reduce the ratio of turnover and absenteeism. The JYOTI CNC AUTOMATION gives following kinds of monetary benefits to its employees Attractive pay scale Life insurance policy Accident insurance policy Employees provident fund Loan facilities with almost negligible interest Justified pay against overtime The JYOTI CNC AUTOMATION gives following kinds of facilities to its employees Canteen facility Transportation facility Club house facility at a free of cost Smt. A non-monetary benefit is a kind of compensation which is given to employees as a means against his sincerity and faith within the organization.Sarlaben Vasantbhai Malaviya School of Management 64 .
wage & salary administration is important. Leave facility Uniform facility Clean Safety and healthy working environment Sports and cultural activities etc Vacation facilities Education assistance Safety WAGES AND SALARY ADMINISTRATION Wage and salary administration refers to the establishment & implementation of the employee‟s compensation. They are paid salary within first 10 days of every month.Sarlaben Vasantbhai Malaviya School of Management 65 . For maintaining equitable labor cost structure. Above all production bonus is distributed equally from the highest authority to small cadre employee like gardener of security person on their basic salary. It is concerned with financial aspects of needs. Payment of wage Act Provident Fund Act Welfare Fund Act Income Tax Act All the employees are paid salary or wages according to their level and work. Though the company is private limited it follows all government regulations and laws. which is easy and accurate to calculate. Company has well developed software to calculate all compensation related matters whether it may be salary. daily wages. motivation and reward. Smt. production bonus etc. overtime.
Sarlaben Vasantbhai Malaviya School of Management 66 .Smt.
FINANCE DEPARTMENT Particular Introduction Organization of finance department Function Operational area Sources of finance Working capital management Market share of jyoti cnc Smt.Sarlaben Vasantbhai Malaviya School of Management 67 .
utilizing of finance..O Manager Accountant Clerks Assistance Smt. and preparing distributing of finance.E. in modern business world. It is impossible to remain a business without finance. dr. But it is so.Sarlaben Vasantbhai Malaviya School of Management 68 . According to prof.INTRODUCTION The finance. is the lifeblood of business. It is such that businessman take money to take money.ratish kakkad “financial Management includes getting finance. yes they are making money by managing the money means the extra ordinary management of finance.” ORGANIZATION OF FINANCE DEPARTMENT C.
Sarlaben Vasantbhai Malaviya School of Management 69 . financial institutions and other suppliers of credit. Financial and investment decision making.FUNCTIONS Funds requirement decision Account & Auditing Evaluation of financial performance. Account & Auditing OPERATIONAL AREA Book keeping Pay role Credit control Management accounts Cash flow Tax compliance Budgets control Smt. Negotiating with banks. Monitoring the funds collections and payment.
ICICI. DEBTORS. etc. IFCI. Working Capital includes current assets and current liabilities areas of balance sheet. and choose. Smt. and commercial bank). Jyoti previews. impress on staff.Sarlaben Vasantbhai Malaviya School of Management 70 . Working Capital Management Working capital is the name given to the “short-term” area of the balance sheet.Sources of Finance There are numbers of non-equity funding sources available and many factors need to be taken into consideration when choosing between them. the right or source of combination of sources of finance. Keeping stock level as low as possible. Not only do the corporate access foreign exchange through this market (loans in foreign currencies are also available from team leading institutions like IDBI. “Just In Time” stock mgt is under consideration. Trade Finance. they tap the global pool of savings. Planning standard for stock days. Through understanding business and its strategic objective we aim to ensure that we are introduced to. debtors days and creditor days. Having set planning standards. CASH. It can be called by its alternative name – “Net Current Assets”. which is gradually opening up for Indian corporate of global market.but also more important . etc. CREDITORS. Grant Finance. Working capital includes for a balance sheet items : STOCK. Lately this source has been increasing in importance YOKOGAWA. These sources includes: Asset finance. Another very important sources of funds.
Market Share (Jyoti CNC) Puma Micromatic 2% PMT 2% Cosmos 2% BFW 2% 2% Ace 24% Ace Jyoti Macpower 14% Macpow er DMG BFW Puma DMG 8% Jyoti 44% Smt.Sarlaben Vasantbhai Malaviya School of Management 71 .
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Sarlaben Vasantbhai Malaviya School of Management 73 .MARKETING DEPARTMENT Particular Introduction Organization of marketing department Product Policy of price Sales and promotion Market segmentation Chanel of distribution Service network Major competitor Valued customers Warranty Media Smt.
Smt. “A market may considered as a convenient meeting place where buyers and sellers gaiter to gather of goods and services.Sarlaben Vasantbhai Malaviya School of Management 74 .” The Indian CNC machine Jyoti CNC Automation Pvt. which tries to provide maximum satisfaction to the customers while having reasonable. Marketing means working with the markets to actualize potential exchanges for the purpose of exchanging human needs and wants. The concept of market brings us full circle to the concept of marketing. profits on the other hand.Has a very efficient and excellent marketing department. A market consists of all the potential customers sharing a particular need or want who might be willing & able to engage in exchange to satisfy the need or want.INTRODUCTION Marketing is a process by which individuals and groups obtain what then need and want by creating and exchanging products and value with others. Ltd .
ORGANISATION OF MARKET DEPARTMENT Smt.Sarlaben Vasantbhai Malaviya School of Management 75 .
PRODUCT The product is anything that can be offered to satisfy the need or want. characteristics that a stability. Product Planning involves three important considerations. The development and introduction of products The modification of the existing products The elimination of unprofitable products Indian Rayon & Industries Ltd. plans its product design according to the demand of the clients.Sarlaben Vasantbhai Malaviya School of Management 76 . Product is most important and tangible component of marketing program. “Product planning determines the characteristics of the product best meeting the consumers‟ numerous desires.” Product planning involves three major important considerations: Introduction and development of products Modification of the existing Products Elimination of unprofitable products Product planning dreaminess the characteristics of the product best meeting the consumers numerous desires characteristics that a stability to products and incorporate these characteristics into finished products. Smt. its competitors. price of the product. market situation. to products and incorporate this characteristics into the finished products.
TMC 200 Overview Bringing a new revolution in turning centre technology in today‟s competitive market putting itself on a superior platform TMC 200 is a Turing Centre by Jyoti CNC which is the answer to best surface finish for both smaller and bigger diameter jobs that too. TMC 250 (1000) Overview Putting a step ahead in turning centre technology building a world class machine having a dynamic performance giving marvelous results even in Hard Part Machining Jyoti CNC introduces TMC 250 series of machines with Monoblock 45° Slant bed structure for superior rigidity and durability providing value for money. Smt. TMC 250 (700) Overview Putting a step ahead in turning centre technology building a world class machine having a dynamic performance giving marvelous results even in Hard Part Machining Jyoti CNC introduces TMC 250 series of machines with Monoblock 45° Slant bed structure for superior rigidity and durability providing value for money.Sarlaben Vasantbhai Malaviya School of Management 77 .
TMC 350 (1000) Overview Putting a step ahead in turning centre technology building a world class machine having a dynamic performance giving marvelous results even in Hard Part Machining Jyoti CNC introduces DX 350 series of machines with Monoblock 45° Slant bed structure for superior rigidity and durability providing value for money. Smt.Sarlaben Vasantbhai Malaviya School of Management 78 . TMC 350 (1500) Overview Putting a step ahead in turning centre technology building a world class machine having a dynamic performance giving marvelous results even in Hard Part Machining Jyoti CNC introduces DX 350 series of machines with Monoblock 45° Slant bed structure for superior rigidity and durability providing value for money.TMC 350 Overview Putting a step ahead in turning centre technology building a world class machine having a dynamic results performance even in Hard giving Part marvelous Machining Jyoti CNC introduces DX 350 series of machines with Monoblock 45° Slant bed structure for superior rigidity and durability providing value for money.
all the directors of Jyoti CNC meet together and they fix maximum price level by negotiating with their competitors. Smt. COMPETITION ORIENTED PRICING POLICY Under this policy. Determining demand. This helps the company to avoid price competition and price war in the market. 5. 3. 2. Selecting final price. 1. It has not adopted any clear pricing policy but it follows the mixture of the following pricing policy: 1. 4. the company uses the method of pricing at market. Sometimes the company also uses the prestige pricing method because it is believed that the product with higher quality can attract the customer with the higher prices.POLICY OF PRICE “THE VALUE OF THE PRODUCT ATTRIBUTES EXPRESSED IN MONETARY TERMS WHICH A CONSUMER PAY OR IS EXPECTED TO PAY IN EXCHANGE AND ANTICIPATION OF THE EXPECTED OR OFFERED UTILITY” The term has considered many factors in setting Jyoti CNC” policy.Sarlaben Vasantbhai Malaviya School of Management 79 . Pricing objective 2. 6. Estimating costs. Jyoti CNC gives some limitations to their marketing persons to give some discounts to their customers according to requirements. Price is the only element in the marketing-mix that product revenue. Analyzing competitors prices and offers. Pricing methods. DEMAND ORIENTED PRICING POLICY Under this policy.
Sarlaben Vasantbhai Malaviya School of Management 80 . Creating demand. Exhibitions (Domestic & Abroad) Jyoti CNC uses above mediums for advertising purpose. COST ORIENTED PRICING POLICY Under this policy. preparing ground for new product. The most powerful advertising medium is exhibitions. It fixes a target return of total cost. Students 6. the company uses the method of target pricing. creating or enhancing goodwill. 1. SALES & PROMOTION “ANY PAID FORM OF NON-PERSONAL COMMUNICATION OF IDEAS. 3. Website 5. General catalogue 2. ADVERTISING MEDIUM OF JYOTI CNC.3. It uses break even analysis for deciding cost plus pricing which helps it to determine the level of outputs. 4. Smt. GOODS OR SERVICES BY BUSINESS FIRM IDENTIFIED IN THE ADVERTISING MESSAGE INTEND TO LEA TO SALE IMMEDIATELY OR EVENTUALLY. Facing the competition. Jyoti CNC participates in so many industrial exhibitions and it plays important role to attract the customers. Industrial magazine 4. 2. Detail catalogue 3.” Advertising is basically used for…………… 1.
so jyoti have less sales outside the west region due to less awareness of jyoti‟s CNC machine. Today. So sales and services are providing by the respective dealer in every region. and mobile devices. JYOTI has given dealership also in outside region like north. Direct marketing is one of the fastest growing avenues for serving customers. Direct marketing is the use of consumer-direct (CD) channels to reach and deliver goods and services to customers without using marketing middlemen. typically a customer order. Jyoti is comparatively new in CNC market. This is sometimes called direct-order marketing. (Customer relationship marketing). Web sites. catalogs. many direct marketers use direct marketing to build a long-term relationship with the customer. south and in foreign country also.JYOTI is doing sales promotion by the Direct Marketing.Sarlaben Vasantbhai Malaviya School of Management 81 . Smt. but now by the help of dealership jyoti is trying to reach every corner of the country and trying to expand their boundary globally. These channels include direct mail. telemarketing. Direct marketers seek a measurable response.
“A market segment consists of a group of custom who share a similar set of needs and wants.” Market segment is group of people who demand for same goods. The company can often better design better design, price, disclose, and deliver the product or service and also can fine-tune make the marketing program and activities to better reflect the market. Jyoti CNC identifies different ways to segment the market and develops the profiles of the resulting market segments. There are two approaches regarding market segmentation of Jyoti CNC. 1. People oriented approach. 2. Product oriented approach. Jyoti CNC uses both methods for market segmentation. They classify their consumer on the basis of place, income, geographical location etc. The branches of Jyoti CNC are located at Ahmadabad, Bangalore, Chennai, Coimbatore, Indore, Kolkata, Mumbai and Prune. Its head office and manufacturing units are in Rajkot that takes all the decisions regarding the company‟s product. There are three manufacturing units in Rajkot that consumes and demands for specific type of customers of vey fine quality. So Jyoti CNC has segmented the total market on the basis of product application consumer industry wise. Its main office is in Rajkot. The company has various types of segments. They are selling its products in India as well as exporting in many countries.
Smt.Sarlaben Vasantbhai Malaviya School of Management
Channel of Distribution
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Smt.Sarlaben Vasantbhai Malaviya School of Management
Smt. Addg. Ltd. Steel.Sarlaben Vasantbhai Malaviya School of Management 85 . we can say that competition is prevailing in each & every industry all around the world. “Jyoti CNC Automation Pvt. Ltd. Simence and many more industries are international. The major competitors of the “Jyoti” are as under Anil CNC Technologies. kadwani forge ltd is domestic company.MAJOR COMPETITORS There are many competitors in the market today. Empower CNC. Tucson VALUED CUSTOMERS “Jyoti CNC Automation Pvt.” Have many value customers which are as under.” Has many more contact in the world which as under.
Smt. services and maintenance of goods.Sarlaben Vasantbhai Malaviya School of Management 86 . In this time with the help of media your can earn more profit. But “Jyoti” not take help of media. Jyoti does not give any advertisement in news papers magazines or in any way because the jyoti believe that by peoples mouth is the fastest way of marketing.Jyoti is providing one year warranty of its machine.WARRANTY It is the insurance of the quality. A service and performance. It will ensure the consumers. there is every thing to media. Even though they participate in exhibition such as IMTEX ENGIMACH. It points out the responsibility of markers repairs. MEDIA In this modern time. Each & every company to earn more profit they are taken help of media. Warranties are the promotional devices.
Sarlaben Vasantbhai Malaviya School of Management 87 .Smt.
TECHNOLOGY DEPARTMENT Particular Introduction Technology center Implementation of SAP Smt.Sarlaben Vasantbhai Malaviya School of Management 88 .
by the society. ITI‟s and other institutes. The same is also rendered to the operators of customers. At jyoti we maintain the same culture. First of its kind we have established at Chennai. imparting the same on machines. As social status we also believe that we are here. for the society & with the society and understanding our responsibility towards that we framed and started our technology centers. For Pune we have procured land and plans are submitted for approval We are providing these tech centre facilities to universities. colleges. polytechnics. for the people & with the people.Bill Gates TECHNOLOGY CENTRE Like our social status of republic country we are by the people.INTRODUCTION “The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. now in Rajkot and the third one we have opted for Pune. Tech centers are facilitated with various training programs like programming.” . The second is that automation applied to an inefficient operation will magnify the inefficiency. We have equipped Smt. preventive maintenance etc. We have framed the training schedules for them.Sarlaben Vasantbhai Malaviya School of Management 89 .
stringent quality assurance. in fact. IMPLEMENTATION OF SAP Here again. managing the growth aspect-comes into the picture. and above all customer delight Smt. practical & efficient production planning. Considering such a future scenario. In future. Currently . using the existing IT systems. close monitoring of products under any manufacturing process.Sarlaben Vasantbhai Malaviya School of Management 90 . it might be difficult to cope up with a significant rise in volume. After a candid evaluation of all the alternatives available. SAP will help them in terms of smooth inventories. the management took a decision to in for SAP.these tech centers with simulators and advanced machines for practical purpose. it is implemented and the core team of jyoti is redefining most of the business processes to gear4 sup for the big volume game. they have to foresee all probable bottlenecks that might affect our business operations.
Sarlaben Vasantbhai Malaviya School of Management 91 .Smt.
Sarlaben Vasantbhai Malaviya School of Management 92 .RESEARCH&DEVLOPMENT DEPARTMENT Particular Introduction Research limitation Research error Smt.
It is also known as a scientific and systematic search for information on particular topic or issue. Research Topic: An Empirical Study of Consumer’s Preference about CNC Machines of Jyoti CNCResearch Objective The main objective of the study is To understand the Consumer Preference for Jyoti CNC To understand the consumer behavior of CNC Industry in Rajkot Research Designs Research Objective Research Data Source Research Method Research Technique Type of Questionnaire Type of Questions Primary data Survey Method Questionnaire Structured Closed ended/ Open ended Questions Smt.Meaning of Research Research in simple terms. refers to a search for knowledge. Research methodology Research methodology is the way of systematically solving the research problem. It is also known as the art of scientific investigation.Sarlaben Vasantbhai Malaviya School of Management 93 .
which is of 50 only. Smt. relations with the owners. etc.No of Questions Sample Size Place 10 50 Rajkot Research limitation The limitations of the study are as follow: Personal Bias Individuals may have personal bias towards Company. their policy. past experience. Decision Maker Conclusion is derived by oneself (Decision Maker) Improper Research Technique Lacks of advanced scientific techniques for analysis and interpretation.Sarlaben Vasantbhai Malaviya School of Management 94 . working environment. Sample Size: The last limitation is Sample Size. due to which we may not get the proper effective results. Pricing policy.
Sarlaben Vasantbhai Malaviya School of Management 95 .Research Error Some of the respondents were not giving the proper attention on the questioner and they were also lake of education so language become barrier for them but to minimize the error I explain question in local language. Smt.To minimize the error we ensure them to keep their identity in confidential. Some questions are related to each other so some error may occur due to the diversification of the meaning. To minimize the error we made the questionnaire as simple as possible Fear of consequences .
that there should be world peace) but for all practical purposes is an appropriate definition. Preference and acceptance can in certain circumstances mean the same thing but it is useful to keep the distinction in mind with preference tending to indicate choices among neutral or more valued options with acceptance indicating a willingness to tolerate the status. and indeed social science in general. Consumer preference means consumer prefer any goods by identifying quality . Smt. This is an economic definition and does not tap into „wishes‟ or „dreams‟ (for e. The following definition of key terms is provided in the hope of clarifying the following discussion of the litterateur.Sarlaben Vasantbhai Malaviya School of Management 96 .price or various things consume preference also includes consumer satisfaction and consumer acceptance and consumer concern and awareness definition of all these are as follow. This is acknowledged within the academic literature and steps are being taken to rectify this situation. Meaning of consumer preference This is used primarily to mean an option that has the greatest anticipated Value among a number of options.CONSUMER PREFRENCE Consumer Preferences As with much research on consumers.g. that safe drinking water was free. there is a lot of terminological confusion and sometimes a lack of rigour.
g. when the service provided corresponds with their preferences. Satisfaction is the fulfilmentand gratification of the need for a stated good or service.e. Consumer acceptance and satisfaction are related. For example. acceptance does not automatically lead to satisfaction. as the first is a precursor of the latter. This determines the way in which people evaluate companies „or utilities‟ performance. Customer satisfaction can be enhanced when their needs are met (in terms of both quality and quantity) and accord with their preferences. despite the fact that satisfaction and acceptance can be thought of as lying one continuum. Consumer Expectations Smt. a customer might accept the occurrence of a certain number of yearly supply interruptions given a certain price. Weighing needs or preferences against provided product or service attributes results in the balance of satisfaction pointing in a negative or positive direction. However.Sarlaben Vasantbhai Malaviya School of Management 97 . Only when a consumer‟s needs for a stated good or service are met.discoloured tap water or a proposal to change the water pricing structure. depending on whether interests are conflicting or corresponding. will they feel satisfied. Consumer Concerns These are expressed anxieties or unease over an object broadly defined (e. i. customers may experience feelings of dissatisfaction. At the other end of this dimension. where the service provided conflicts with the prevailing needs or preferences. Consumer Acceptance Acceptance describes consumer willingness to receive and/or to tolerate.Consumer Satisfaction Consumer satisfaction and acceptance are often considered in the literature to be closely linked yet these are distinct concepts.
water which includes the water company. say.g. regulatory framework. the safety of the supply. that the water comes from a river when it comes from an aquifer) and differing perspectives on. Most consumers in Europe expect that clean and safe water will come out of their taps the next time they turn them on. Unfortunately expectation is also used more loosely to mean a requirement or demand for something and in this sense is a kind of strong preference. Consumer Awareness Consumer awareness is the level of knowledge about. imply that more than one state is possible and that there are some options. as in the above definition. in this case. What is acceptably safe is a matter of judgment (potentially based on „good science‟ but a judgment under uncertainty nonetheless) and may or may not be a misperception Smt. These first two definitions can be distinguished from preference in that preferences refer to some desired state and. Where consumer awareness does not equate with this industry perspective this is often termed a consumer misperception. Expectation is used in three slightly differing senses in the literature.The distinction between expectations and preferences is often blurred though the concepts are distinct. One is the act of expecting or looking forward – a belief about what will happen in the future. or the water itself. A related but more technical use of expectation is to denote a more formal estimation of the probability of an event occurring. In the latter example assessments of safety are judgments made under uncertainty about the future and thus have a legitimately contestable truth status. supply system and service. it should be noted that there is a distinction between holding factually incorrect knowledge about the supply system (for e.Sarlaben Vasantbhai Malaviya School of Management 98 . However. In most research the adequacy or otherwise of this awareness is anchored against the service provider or regulator‟s perspective on the supply. When reading the literature it is important to ascertain which definition is being used.
Smt.Sarlaben Vasantbhai Malaviya School of Management 99 .
To know about consumer preference I used questionnaire and it cover various questions and analysis of these question are as follow. Note: The questionnaire is divided in to 10 questions and Some questions are applicable to more than one criterion. Overall analysis.DATA INTERPRETATION ANALYSIS The interpretations are listed here along with tables and charts in the following sequence. In this survey I take sample of 50 companies which use CNC/VMC machine for production process. Analysis about respondent‟s preference to different brand and company.Sarlaben Vasantbhai Malaviya School of Management 100 . Smt. Analysis about customer satisfaction level.
1.Sarlaben Vasantbhai Malaviya School of Management 101 . Which brand of CNC/ VMC machine do you use? Jyoti Mac Power Electronica Makind BFW Haas LMW Mazak Other 24 4 4 0 0 4 1 0 13 Smt.
ltd in current scenario.25 20 15 10 5 0 Series1 Findings: In my survey I had taken 50 companies as sample and found that out of that 50 companiesJyoti CNC was preferred by 24 companies. It suggest that Jyoti CNC has 48 % of Market share. and other companies ace designer is stand second in other companies .in my survey I found that Ace designer and Mac power are major competitor of jyoticnc automation pvt. 2.of Respondent Price Production Ease of maintain Local manufacture 24 3 5 4 4 Smt.Sarlaben Vasantbhai Malaviya School of Management 102 . Why do you select Jyoti? Total no.
Service 8 8 7 6 5 4 3 2 1 0 Series1 Findings: In my survey of 50 companies Jyoti was preferred by 24 companies from that 8compnies preferred because of a service 5 companies preferred because of production capacity 4companies preferred because of ease of maintain 4 companies preferred because Jyoti is local manufacturer and 3 company preferred because of price. How do you select a brand? Total No.of respondent Through advertisement Through reference 50 4 13 Smt. 3.Sarlaben Vasantbhai Malaviya School of Management 103 .
of respondent Price 50 3 Smt.Personal Experience All of above 26 7 30 25 20 15 10 5 0 Series1 Findings: In my survey of 50 companies in answer of these question of factor affecting for purchase of machine tools. 4.Sarlaben Vasantbhai Malaviya School of Management 104 . How do you select Product / Company? NO.and 7 people purchase through all these three things and 4 companies take decision through advertise. 13 companies give preference to reference . 26 companies take decision regarding Purchase of CNC machine through personal experience.
Sarlaben Vasantbhai Malaviya School of Management 105 . You select product because? No .of Respondent Competitor has that product Market needs 50 6 5 Smt. quality and feature of machine and 3 companies consider price and 2 companies consider feature of machine.Feature Quality All of above 2 24 21 25 20 15 10 5 0 Series1 Findings: In my survey of 50 companies. 5. 21 companies consider all these 3 factors Price. 24 companies consider quality of machine to select the brand.
Better production Cheaper rate 33 5 35 30 25 20 15 10 5 0 Your competitor use same product Market needs Better Production Cheaper Rate Series1 Findings: In my survey of 50 companies out of that 29 companies use CNC and VMC machine for better production.Sarlaben Vasantbhai Malaviya School of Management 106 . 9 companies consider these entire four factor (your competitor use the product. Companies consider factor of market needs and3 companies consider factor of competition. better production and cheaper rate) 5 companies consider factor of cheaper rate. 6. market needs.Have you change your machine of Jyoti CNC and Switch over to another Brand? Smt.
No.Sarlaben Vasantbhai Malaviya School of Management 107 . 7. of respondent Yes No 50 1 49 50 45 40 35 30 25 20 15 10 5 0 Yes No Series1 Findings: In my survey of 50 companies‟ only one company change CNC machine of Jyoti CNC and move to another brand rest of them are move to another brand they consider factor of quality the owner of that company believed that HAAS is better than the others. Have you change your machine of another brand and switch over to Jyoti CNC? Total no of Respondent Yes 50 0 Smt.
Sarlaben Vasantbhai Malaviya School of Management 108 . 8.No 50 50 45 40 35 30 25 20 15 10 5 0 yes No Series1 Findings: In my survey of 50 companies no one changed their brand and switch over to JYOTI CNC Automation pvt. Have you face any problem in JYOTI machines regarding mechanically or electronically? Total no of respondent 24 Smt.Ltd In this survey I can conclude that switch over ratio of change in machine is very low so I can say that the rate of switch over is very low.
5 companies face mechanical problem. 2compnies face electronically problem .1 company face both problems.Sarlaben Vasantbhai Malaviya School of Management 109 . Smt.Mechanically Electronically Both No complaints 5 2 1 16 16 14 12 10 8 6 4 2 0 Mechanically Elecrecly Both No Series1 Findings: In my survey of 50 companies I found 24 companies which prefer Jyoti CNC out of that 24 companies 16 companies have not face any problem of Jyoti CNC . Mechanical problem include spindle problem and electronically minor problem.
Average hours worked per week: Smt.good Good Satis factory Acceptable 24 7 10 4 1 2 10 9 8 7 6 5 4 3 2 1 0 Series1 Findings: In my survey of 50 company out of that 24 company prefer JYOTI CNC.and 1 give level of satisfaction 2 give rank of acceptable 10.of Respondent Excellent v. The rank regarding satisfaction of user of JYOTI CNC.9.Sarlaben Vasantbhai Malaviya School of Management 110 . Total no .7 give excellent 4 give good .good rank . 10 companies give v. Please give rank to after sales service provided by Jyoti.
Minimum Maximum 10 65 38 Sole occupation turners: minimum maximum Smt.Sarlaben Vasantbhai Malaviya School of Management 111 .
Hypothesis testing/significance.Sarlaben Vasantbhai Malaviya School of Management 112 .TESTING OF HYPOTHESIS Meaning of hypothesis A hypothesis is a statement about population parameter. Testing is procedure that helps us to decide whether the Smt.
CHI SQUARE TEST Which brand of cnc/vmc machine do you use? Null hypothesis (Ho): Alternative hypothesis(Ha): All brand are equally popular Jyoti is more popular.Sarlaben Vasantbhai Malaviya School of Management 113 . Null hypothesis: A statistical hypothesis which is stated for the purpose of possible acceptance is called null hypothesis. It is usually denoted by H0.hypnotized population parameter value is accepted or rejected by making use of the information obtained from the sample.” Alternative hypothesis: Any hypothesis which is complementary to null hypothesis. “Null hypothesis is the hypothesis which is tested for possible rejection under the assumption that it is true. There are many chances that the calculated value is less or equal or more then null hypothesis. Smt. the null hypothesis may be expressed symbolically.
67 -4.45 2.33 8.25 2.Sarlaben Vasantbhai Malaviya School of Management 114 .33 8.33 4.67 29.33 -7. Personal experience is most preferable Smt.25 6.62 45.33 50 15.0863 X2 cal > X2 critical Therefore.Total investment instrument covered under the survey Equally population mean Expected frequency(E = N * probability) 6 1/6 =20(50*1/6) Investment instrument Actual no Expected Frequency O-E (O-E)2/E Jyoti Mac Power Electronica Haas LMW Other Total Degree of freedom = 6-1 = 5 Level of significance = 1% Critical value = 15. Null hypothesis (Ho): Alternative hypothesis(Ha): All Factors are preferred equally.33 8.25 2.33 8.33 -4.33 8.48 2.30 Conclusion: Jyoti is most popular Z-Test How do you select brand? In this question out of 50 respondent 26 respondents refers to personal expereince for select a brand . Ho is rejected 24 4 4 4 1 13 50 8.33 -4.
0064 Critical value of z=2.oo64 Level of significance is 1% Calculate value of Z=4.p /n = √ 0.Here.52. Therefore. Smt. In this survey main rivals of Jyoti Jyoti cnc is 48% machine tools cnc are ACE-DESIGNER.5 P^=26/50 =0.326 Calculate value> critical value. There for q^= 1-p^= 1-0.HASS also have a good market share in industry area of RAJKOT.Sarlaben Vasantbhai Malaviya School of Management 115 . Ho is rejected Conclusion: personal experience is more preferable. P=0.52-0. Research Findings The overall findings of the research are given below: It is seen that market share of industry.48 Z = p^ . MACPOWER.52=0.50 =4.
Customers of Jyoticnc prefe jyoticnc for its excellent service JYOTICNC provide 24 hr round the clock service to its customer JYOTICNC. SUGGESTION Consistency of quality must be maintained to survive in the cut-throat competition (by China and Taiwan) prevalent in the machine tools market Smt. It is seen that consumer of cnc industries give more preference to quality when they made purchase decision. It is seen that mechanical problem in machine of JYOTI majority customer complain about spindle problem in machine of JYOTICNC.Sarlaben Vasantbhai Malaviya School of Management 116 . also a minor electronically problem in machine of JYOTICNC. There is also demand from wire cut industry of Rajkot to produce CNC Wire cut machine because only one Indian company ELECTRONICA is manufacturer of CNC Wire cut it is a new opportunity for JYOTI CNC to manufacture CNC wire cut machine.
Company should also produce CNC wire cut machines because local customer demands that. Smt.Sarlaben Vasantbhai Malaviya School of Management 117 . CONCLUSION Jyoti CNC AUTOMATION PVT.LTD. If necessary. the company should increase the service staff also. Company should make arrangement for the regular availability of spare parts. RAJKOT (SAURASTRA) is an India‟s one of the best CNC manufacturer company. Company should develop long term relationship with more than one supplier for its programmed control requirements and it should ask for more Company should also produce their own controller. Company should ensure satisfactory after sales service.
Customer survey shows quality of Jyoti CNC is very good. Mac power. Jyoti CNC provides sales services & it is India‟s only one company which provides fast sales services.Sarlaben Vasantbhai Malaviya School of Management 118 . ACE Designer Consumers were satisfied with the after sales service provided by Jyoti CNC Smt.These date show. Jyoti CNC has adopted „change‟ as a continuous process and its technocrats are flexible enough to adopt any changes in the manufacturing process in the product with a view to give the real value for money to their customer. From the analysis I can conclude that Jyoti CNC has 48% market share. major competitors of Jyoti CNC are HAAS. Jyoti CNC is fastest growing machine tools manufacturing company.
Sarlaben Vasantbhai Malaviya School of Management 119 .Smt.
Kothari pg. www.techneu.no 200 Websites: 1. www.no 290.jyoti.291 Busines statistics-ken black Marketing management-Philip kotlar Pg.R.php?page=production 3.imtma. www.in/categary 2.org/fileadmp/files/publication/deliverable Smt./index.Sarlaben Vasantbhai Malaviya School of Management 120 .BIBLOGRAPHY Books: Research methodology-C.co.
ANNEXURE QUESTIONNAIRE 1) Which brand of CNC/VMC/ machine do you use? Jyoti Electronica Haas Mac power Makind Mazak LMW BFW Other IF other than specify ……………………………………………. 2) Why do you select JYOTI? Price Production capacity Ease of maintain Local manufacturer Service 3) How do you select brand? Through advertisement. All of above Smt. Personal experience.Sarlaben Vasantbhai Malaviya School of Management 121 . Through Reference..
Your competitor has that product Market needs Better production Cheaper rate 6) Have you change your machine of JYOTI CNC and switch over to another Brand? Yes If.Sarlaben Vasantbhai Malaviya School of Management 122 .4) How do you select product/Company? By price By Features By Quality All of above 5) You select a product because of…. yes than why? Quality of machine Service Price No 7) Have you change your machine of another brand and switch over to JYOTI CNC? Smt.
Good Good Satisfactory Acceptable 10) Do you suggest any improvement required in the current product offering by JYOTI? Smt. yes then why? Quality of machine Service Price 8) Have you face any problem in JYOTI machines in following regards: Mechanically……………………………… Electronically……………………………..Yes No If.Sarlaben Vasantbhai Malaviya School of Management 123 . 9) Please give the rank to after sale service provide by JYOTI: Excellent V.
Sarlaben Vasantbhai Malaviya School of Management 124 .Smt.