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R.P.B.

C RAJKOT

HOTEL CROSS ROAD

A Service Sector Visit Report On


epared By : - Sagar B. Jinjuvadiya

P r College Class Guided By Roll No. :- R.P.Bhalodiya :- S.Y.B.B.A ::68

Academic Year 2008-09

SUBMITTED TO SAURASTRA UNIVERSITY

R.P.B.C RAJKOT

HOTEL CROSS ROAD

PREFACE

Life is a series of experience, each one of which makes us bigger B.B.A. Degree is concerned with the study of business Administration of various activities in India. Industries of all kinds need good trained administrators so this course is offered by Saurashtra University. The practical training has enriched my student life as a B.B.A. student. A B.B.A study is a bridge between the world of business education and management and the world of practice. This helps the student to move over to the professional life with facility. "Learning is born out of experience and observation'. Learning is most effective when put into practice. The management students can perform better in an organization because of their familiarity with various techniques of management, compared to those who merely obtain theoretical knowledge. The practical training is an essential feature of business studies. The current rapidly changing businesses demand for dynamic youths and personnel.

DATE:PLACE: - RAJKOT.

SIGNATURE,

Sagar B. Jinjuvadiya

R.P.B.C RAJKOT

HOTEL CROSS ROAD

ACKNOWLEDGEMENT

Being a student of B.B.A. I am very glad to present my project report under standing the practical knowledge & I get the opportunity to integrate theory in practice. I would like to thank my principal and college for giving this opportunity. I am thankful to our proff. ----------------------- who give the guidance and help. I am also thankful to hotels manager & all staff that have help me directly or indirectly and helpful in giving information and help me.

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DECLARATION

I undersigned JINJUVADIYA SAGAR a student of S.Y.B.B.A, here by declare that the project work presented in this report is my own work and have been carried out under the supervision of MR.------------------------------ of R.P.Bhalodiya College. This work has not been previously report submitted to any other university for any other examination.

DATE : PLACE :- Rajkot SIGNATURE, Sagar B. Jinjuvadiya

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HOTEL CROSS ROAD

INDEX
Sr. No.
1. 2. 3. 4. 5. 6. 7. 8. 9. 10.

Particular
General information Front Office Services Provided Food & Beverage Department Personnel Department Financial Department Marketing Department Feature Plan S.W.O.T. analysis Bibliography

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06 16 23 28 33 43 53 63 64 68

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INDEX
Sr. No
1. 2. 3. 4. 5. 6. 7. 8. Introduction Hotel at a Glance Hotel history Hotel highlights Location Purpose Size of the organization Form of the Organization Time Keeping System

Particular

Page no
08 09 10 11 13 14 14 15

1)

INTRODUCTION

R.P.B.C RAJKOT

HOTEL CROSS ROAD

Today in this modern age, the world is becoming small, due to the expansion and development of business and with facility of communication. With the expansion of business the people have to go another city and state for the business purpose. At that time the hotel gives the facilities for living to the people and having the facilities as like as home.

HOTEL CROSS ROAD, at Rajkot, is one of the most famous hotel. The hotel is provided good service to their customers. The hotel with 15 well appointed rooms with good services and good surrounding environment. It offers all the requirement of modern travelers.

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2)

HOTEL CROSS ROAD AT GLANCE


Established in the year 2002 Hotel Cross Road is a professional and

reputed organization engaged in a service of hotel industry in Rajkot. Rajkot is well placed in the Saurashtra region of the Gujarat state in India. Rajkot, now a major industrial town, was once the capital of Gujarat. Rajkot the storehouse of Gujarati handlooms and handicrafts is famous all across India for their international standard quality. Hotel Cross Road Situated in the midst of prominent business & commercial area of Rajkot city. Hotel Cross Road is 2 Kms. Away from the Airport & 3 Km. from the Railway Station & half Kms from S.T.Depot. he accommodation options at the Hotel Cross Road Hotel in Rajkot are a plenty to offer a wide choice to the tourists. The comforts and luxury at the Hotel Cross Road Hotel in Rajkot make you feel at home even away from your home. Hotel Cross Road Hotel in Rajkot offers quality business services and facilities.

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3)

HOTEL HISTORY
There is a very interesting story behind the

establishment of Hotel Cross Road. The managing Director of hotel Cross Road Mr. Bhupatbhai Bodar thought that there are good hotels for the businessmen and tourist in Rajkot. But some good hotel are far away from bus station & railway Station & Airport. So, For giving first class facilities to them Mr. Bhupatbhai Bodar decided to establish the hotel at middle of city at Dr. Yagnik Road

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HIGHLIGHT OF HOTEL CROSS ROAD


NAME OF THE HOTEL H T LC O S R A OE R S O D YEAR OF THE ESTABLISHED The hotel was established in 2 0 at Rajkot as 02 H te C ss ro d o l ro a ADDRESS B-Pramukh Swami Arcade, 3rd Floor, Malaviya Chowk Dr. Yagnik Road Rajkot 360 001. TELEPHONE & FAX No. Tel.: (+91-281) 2224424 Fax : 2224425 .

FORM OF ORGANIZATION The form of organization is Sole Proprietor. SIZE OF ORGANIZATION The size of organization is medium scale.

DAY OF WORKING Daily

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EMPLOYEES 14 ACCOUNTING YEAR From April to March BANKER HDFC & Punjab national Bank , Rajkot.

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5)

LOCATION PURPOSE
Selection of location is very important factor for any business unit.

Because once it would select, it will not to be change easily. The business in suitable area or a production in industrial estate is very useful tool for produces or industry to increase profitability or decrease cost of production. One of expert in this field remarks, The location of plant should be field in such a manner that people interested in this success, can sell goods most profitability and can manufacture with least expenditure. Hotel Cross road is situated at Dr.Yagnik Road, Rajkot. This company situated hears for some reasons are as follows. Midst of prominent business & commercial area of city Just 2 Km. from Airport Just 3Km. from railway station Just half Km away from S.T. Depot.

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6)

SIZE OF ORGANIZATION
According to Indian company act, there three main types of industry

SMALL SCALE MEDIUM SCALE LARGE SCALE HOTEL CROSS ROAD has under the category of MEDIUM SCALE.

7)

FORM OF ORGANIZATION
The main business form of organization is follows. SOLE PROPRIETOR CONCERN PARTNERSHIP FIRM JOINT STOCK COMPANY HOTEL CROSS ROAD has under the category of SOLE PROPRIETOR CONCERN

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8)

TIME KEEPING SYSTEM

Time keeping system for a one person or a firm should develop an effective time keeping system.

Each unit must have its own time keeping system. Since time must for every company to measure the regularity of its employee. In time keeping system the arrival and living of employees are recorded. HOTEL CROSS ROAD has a three shift of duties. The employees of this company enjoy one off-day in a week. Beside they can also enjoy the festival holidays.

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INDEX

Sr. No.
1. 2. 3. 4. 5. 6. Introduction

Particular
Service of Front office Process of Room Reservation Types of Room Tariff Term and Condition

Page no.
18 19 20 21 22 22

1)

INTRODUCTION

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Generally this office is known as Reception. Hotel Cross Road is known it as a Front Office. Front office employee is directly contact with the customer. This employee is also one kind of represented it firm. This works are advance booking of room, present room booking, arrange birth day party, carry about they customer service; provide all service of the hotel to its customer. Try to fulfill requirement of the customer.

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SERVICES OF THE FRONT OFFICE

The action of helping someone working for someone, system supplying a public need & ready to assist someone when required HOTEL CROSS ROAD is perfectly suitable with this meaning because it helps public by providing its facilities, by gibing its facilities, by satisfying public needs and also ready to assist them whenever required.

ADVANCE BOOKING

: - Through Direct Contact, By Telephone Contact, By Indirect contact

PRESENT BOOKING

: -Through Direct Contact, By Telephone

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3)

PROCESS OF ROOM RESERVATION

The room reservation process is very simple to understand for customer. Hear various type of method is applied for room reservation. Major two types i.e. 1) Direct method 2) Indirect method

1) Direct method: Generally this method is use to customer. In this method customer is directly contact with the hotel to its front office. And reserve the room in advance or for present.

2) Indirect method:Today, in world, people dont have time for go to hotel and reservation the room, but person use today technology i.e. mobile phone, internet. Customer reserve the room through on call and e-mail. In the room reservation, advance pay for new customer in, some time customer pays its payment on check out time. But the company office or regular customer is pay on its time.

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4)

TYPES OF ROOMS
In every hotel, there many types of room some of it is small, large, and

luxuries. This room have different name with different facility. The total number of room is 15. These rooms have many facilities i.e. color TV. With satellite transmission, direct STD/ISD facility. Executive room : -it is compact room with the require facility City View:Beauty room:Royal Villa:It is a compact room with the general required Facility. It is a big room having bath tub in its bothroom. It is the suite room having two attached rooms with All modern amenities in it.

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5)

TARIFF

Room Type Non A/c City View A/c Executive A/c Beauty A/c Business Class A/c Royal Villa A/c

Single 350 500 600 650 200 950

Double 500 750 850 900 750(5 bed) 1250

6)

TERM AND CONDITION


All rooms are subject to 15% Luxury Tax. Any Charges in Tax structure will be levied as applicable. All rates are subject to change without prior notice. Check out time 12:00 noon.

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INDEX

Sr. No.
1. 2. Introduction Service provided

Particular

Page no.
25 26

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1)

INTRODUCTION
WHAT SERVICE MEANS?

Service has got different meaning or can be understood in difference ways. From the above all meaning any meaning can be considered or is applicable for the service company. But the prefect meaning will be or can be the combination of all the meanings. The action of helping someone working for someone, system supplying a public need & ready to assist someone when required HOTEL CROSS ROAD is perfectly suitable with this meaning because it helps public by providing its facilities, by gibing its facilities, by satisfying public needs and also ready to assist them whenever required.

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SERVICES:
A service is the most important part and major key for the success of any unit. Without a service, marketing cannot be imagined. Service is one tool in the hands of the marketing through which it gives life to all marketing program. So, the main responsibility of the marketing would be to know its service well and to take proper service decision.

BIRTHDAY PARTY:
If some one wants celebrate Birthday in HOTEL CROSS ROAD, they are providing big hall for party and arrange the event. They provided music to the party, and also arrange for cold-drink and food to the members of party so; person can get both entertainment and food.

MEETING & CONFERENCE HALL:


They are providing business hall for meeting & conference. If any person wants to arrange business meeting they allow them.

By this way, HOTEL CROSS ROAD hotel provides various services to their customers. They try to provide all the types of services to the customer so customers dont feel trouble himself. They think that BEST QUALITY SERVICES provided to customer is their responsibilities.

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HOTEL SERVICES

15 Elegant Rooms having Color TV with Satellite Transmission,

Direct Dial STD/ISD facility. 24 Hour Room Services Money Changing Facility. Travel Counter. Laundry Services. Courtesy Airport Transfer. Doctor on Call Ample Parking with Valet Services. All major Credit Card Accepted.

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INDEX

Sr. No.
1. 2. 3. 4. Introduction Types Of Food Food To The Room Quality Control

Particular

Page no.
30 31 31 32

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1)

INTRODUCTION

The key department of hotel is food department. If the very nice service is providing by service department but the food is not that much good. The customer does not prefer that restaurant. In the food & beverage department, they have to making cleaning everyday. They have to use best items for making food. They have to taste quality and try to maintain quality, the main cooks having experience and ability to make best food. Hotel Cross road having well kitchen and cook is able & experience. Every day use best item for survive customer. They make list of item that they needed. They are always going to purchase quality product.

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TYPES OF FOOD
Hotel Cross Road has a multi type of food. They are provide vegetarian .

They are providing different food dishes. The objective of hotel is to provide best food & best quality to its customer. They provided following food dishes: Gujarati Italian Chinese Punjabi Continental Fast food

3)

ROOM SERVICE FOR FOOD


Customer calls to room service department and give order for food. Room

service department take this order and make food-according order and give to customer room within 20 minuets.

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4)

QUALITY CONTROL
Hotel Cross Road is maintaining quality by experience & expert person.

They never compromise to its quality & services. They always try to its level best.

Good raw material Maintain quality by experience employee Food make by experience man Special dishes make by expert man

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INDEX

Sr. No.
1. 2. 3. 4. 5. 6. 7. Introduction Manpower Planning

Particular

Page no.
35 36 38 40 41 42 42

Recruitment & Selection Training & Development Performance Appraisal Wages & Salary Employees Benefits & Service

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INTRODUCTION

The main componential organization is their employee an organization requires the services of its employees to achieve is goals. Therefore human resources are the most evident part of an organization. Personnel management is the planning, organizing, direction, controlling of the procurement, development, compensation, integration and malignance of people of the purpose of contribution to organization, individual and social goal Personnel management is concerned with managing people at work. All the activity of the unit are initiated and determined by the employees, who make up plants, institutions or offices. All these are up productive without employees. Thus, personnel management covers the management of employees at all level. An organization may be manufacturing firm, a business concern, an insurance company, a government agency, social organization, hospital a university, a public school, religious trust or even families. It may be small or large, simple or complex, it needs to manage the efforts of the humans engaged in it and to direct them towards organization missions and goals. The internal department structure of personnel department varies widely from one company to another; the personnel department has to function as a medium to establish healthy relationship between the management and the employee.

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2)

MANPOWER PLANNING

Planning is the starting point of any managerial activities. It is an important function of management in every organization. Planning has been focused on every activity of the business like viz, marketing, production, finance, personnel etc.

Manpower planning is the process of determining manpower requirements and the means for meeting these requirements in order to carry out the integrated plans of the organization.

There are, many advantage of manpower planning which are as follows.

It reduces labour cost. Best use of skills of employees. It provides training facility. Improvements in all levels. It is useful for making employees skills upto date. It is evaluation tool. Useful to managerial succession.

From the above advantages we can say that Manpower planning is much useful to the management.

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3)

RECRUITMENT
RECRUITMENT is the process of attracting, potential, qualified a

competent employee with required characteristic and in proper quantity. Recruitment is the process of finding and attracting capable applicants for employment the process begins with the new recruit are sought and ends when their application are submitted the result is a pool of applicants from which new employee are selected In simple terms recruitment is understood as the process of searching for obtaining applicant for job, from among whom the right people can be selected. Recruitment is the process of selecting efficient & trustworthy employees who are willing to apply for the job. Recruitment aims to develop & maintain proper manpower resources. There are mainly three method of recruitment are as follows: DIRECT METHOD INDIRECT METHOD

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There are various sources of recruitment which are as above

Sources of recruitment
Internal recruitment 1) Present Employee External recruitment 1) Advertisement 2) Trade/professions 3) Employment exchange 4) Campus recruitment 5) Consul tans HOTEL CROSS ROAD adopted Direct method of recruitment & they recruit employee from the internal sources of recruitment.

2) Employee Referrals association 3) 4) Formal Employee Previous applicant

SELECTION

The objective of selection process is to determine whether an applicant meets the qualification for a specific job & to choose the applicant who is most likely to perform well in job.

This information is accrued in a number of steps or stages. It is a very complicated and it is generally based on the nature and technology of the unit. It is concerned with securing relevant information about an applicant like education, date of birth, age and his qualification etc. Selection is the process of choosing the individual who posses the necessary skills, ability and personality to successfully fill specific job in the organization

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Selection is the process of picking individual from pull of applicants with necessary qualification.

Selection process
Selection is a process by which the qualified personnel can be chosen from the application selection is process in the hand of management to get qualify and disqualify applicant by various methods. This process is follow

Interview
Preliminary Selection Final Selection Placement

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4)

TRAINING
Training is the act of increasing the knowledge and skill of an employee

for doing a particular job; it is a corner stone of sound management. It makes the employees and techniques of production more effective. Apart from this, it enables employees to develop and rise within the organization and increase their market value, earning power and security.

Training and development refer to importing of specific skills, abilities and knowledge and performance of employee. An every institutions or organization trains their worker after selection of the person. Training is a technique by which a management also gets information that, this employee is right for the job or not. HOTEL CROSS ROAD is giving training to new employees by senior. They are planning for giving training to employee in other branch.

DEVELOPMENT

The management is the dynamic life giving element in business. The caliber and performance of the manager will largely determine the success of business. Therefore this company also takes care for the development of the employees. The company provides special training to improve the performance level.

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5)

PERFORMANCE APPRAISAL SYSTEM


For personnel management a performance appraisal is an important tool.

Performance appraisal means persons performance in the company. Ones the employees have been selected trained and motivated; he is then appraised for his performance. Performance appraisal is the step where the management finds out how effective it has been at hiring and placing employee. A performance appraisal consists of evaluating an employees performance of a job in terms of a job in terms of its recruitment. HOTEL CROSS ROAD consider its employees as its most valuable and therefore it believes in perfect and accurate performance appraisal system. They believe that employees efficiency, productivity and great performance is a ladder to success. HOTEL CROSS ROAD has an efficient performance appraisal system for evaluating their employees performance.

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6)

WAGES & SALARY


Wages and salary is one of the important functions for organization as

well as staff working in it. It is motive the person to effective, so it is most important work.

In HOTEL CROSS ROAD hotel wages & salary is to be paid on monthly basis. They pay salary to their employee on 2ND OR 3RD day of every month.

7)

EMPLOY BENEFIT
In today companies gives benefits to their worker or employ. HOTEL

CROSS ROAD hotel provides following facilities.

o Festival gift o Bonus o Loan o Provident Funds o Overtime o vehicle

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INDEX

Sr. No
1. 2. 3. 4. 5. 6. 7. 8. 9. Introduction Origination Chart Financial Planning Financial Sources Capital structure

Particular

Page no
45 46 47 48 49 50 51 52 52

Management of Working Capital Management of Fixed Assets Profit Account

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1)

INTRODUCTION

Finance is the lifeblood of the business. It is impossible to run a business without finance. In every function of business need finance. In this way the finance is important role in business. Finance is like an arm or left either you use it or loose it. Financial management is that manage real activity, which is concerned with the planning and controlling of the firms financials recourses. A capable financial management can lead the unit to the path of highly profitability with limited financial turnings. Financial management is responsible for estimation of financial resources; their procurement and their application in a manner in which they help the enterprise grow according to well-defined objectives. All the activities requires finance for their implementation like to establish a business, to buy row materials and machines, to make production, to pay wages, salaries, to market the products etc.

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2)

ORGINIZTION CHART
As a financial activity has become more complex at present most of the

organization keeps a separate department you handling the matter of finance. Finance department is one the key departments. Financial and accounting activates are carried our through this department. So the organization of this department is of much importance to every industry. The chart of finance department of Hotel Cross Road is as under.

Finance Department Finance Manager Chief Accountant

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FINANCIAL PLANING
Planning is very necessary for the smooth running of the business.

Planning means deciding in advance what is to be done.

Financial planning means deciding in advance the financial activities to be carried on to achieve the basic objective of the firm. The success or failure of any business enter price depends up on the formation of financial planning if the financial planning is prepaid carefully, accurately and without any fault, than enter price will get success in its business. If involves the setting of objective and identification of the variable affecting the objective.

In Hotel Cross Road they also are doing financial planning. The top management does the financial planning every year.

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4)

FINANCIAL SOURCES
Sources of finance mean that from where to collect funds and from where

money comes for industries and also at sometime in which way it comes at the time of requirements. Generally there are two source of finance i.e.

(1) Internal Sources (2) External Sources

HOTEL CROSS ROAD has both internal sources and external sources of finance.

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5)

CAPITAL STRUCTURE

Capital structure is a very important decision for the company. Here the company determines the formation of capital or mix of different types of long terms funds.

Capital structure refers to the composition of long terms sources of funds as debentures, long terms debtors, preference share capital, equity share capital and retained earnings i.e. reserve and surplus.

The board of directors or financial manager of the companies should develop an appropriate capital structure and this can be done only when all those factors, which are relevant to the companys capital structure decision, are properly analyzed and balanced.

HOTEL CROSS ROAD has its own capital and also has a loan from the bank.

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MANAGEMENT OF WORKING CAPITAL


Working capital refers to the funds locked up in materials, working

progress, finished goods, receivable and cash, etc. since this asset are known as current assets, in very simple terms, working capital may be defined as capital invested in current assets

According to Hoagland, working capital is decretive of that capital which is the fixed. But the more common use of the working capital is to consider it as the different between the book value of the current assets and current liability.

Working capital plays as an important role in any organization. The management of working capital is done in such a way so that the firm dose not faces financial crises because or the secrecy of financial will create disturbance in the working of the unit.

In HOTEL CROSS ROAD working capital is Rs. 5, 00,000. Financial manager dose the management working capital. It is a major concern of the financial manager such as the accomplishment of the value of maximization of goal depends essential on prudent working decision.

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MANGEMENT OF FIXED ASSETS

Management of fixed assets is very important in any organization. Fixed assets of a company are the permanent capital of the company. They are helped in the production process. They can be used year by year for a long period of time, they must be checked. A large fixed asset does not mean that the firms are very well but there must be proper use of fixed assets.

There must be proper and appropriate provision for depreciation of on fixed assets. The financial manager is responsible for maintaining proper management of fixed assets. Financial manager has to take proper decision for the investment in fixed assets.

The total fixed assets of HOTEL CROSS ROAD is Rs.2,00,00,000 /- only.

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8)

PROFIT
Over and above the other objective of a business the basic objectives of

any organization is making profit. The entire existents of the business depend on its profitability. Profitability of a firm means consist ratio and percentage of total profit earned on an annual bases. It is always observe to be well maintaining in every firm. HOTEL CROSS ROAD L has successfully in earning a profit of 20% only.

9)

ACCOUNT
Hotel Cross Road maintains its account by double entry system and

accounting is computerized. This is managed by the financial manager.

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INDEX

Sr. No.
1. 2. 3. 4. 5. 6. 7. 8. 9. Introduction Marketing mix Product Mix Pricing Policy Promotion Mix Advertisement Sales promotion Competitors Market Research

Particular

Page no.
55 56 57 58 59 60 61 61 62

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1)

INTRODUCTION
In this global economy, marketing management occupies a significant

place whether it is a new firm or it is an establish unit. In this combative world every concern organization objective, an efficient & effective organization of marketing department is a prime condition. Marketing occupies an important position in the organization of business unit. Without proper marketing the company cannot achieve its goal. According modern marketing concept," marketing starts with the products idea and ends with customers satisfaction.

According to Philip Kotler, Marketing is the process of planning, and executive the conception, pricing promotion and distribution of goods ideas to create exchanging with target groups that satisfy customer and organization objective. The concept of market is very much impotent in marketing. The American Marketing Association defines A market as the aggregate demand of the potential buyer for product/service. It is said that without efficient marketing of the goods, even though we will create best product, but we cannot sell it.

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Marketing mix
Marketing mix is the set of marketing tools that the firm uses to pursue

its marketing objective in the target market - Philip Kotler

The basis of marketing operation is the co-ordination of four key variables namely,

Product Price Place Promotion

Product

Promotion

4P`S of Mark eting

Price

Place

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Product Mix
Product mix is the list of all product offered for sale by a company. It is

defined as The composite of product offered for sale by a firm or a business unit. The product mix of a company has two characteristics: (1) Depth (2) Width Depth depends on the number of products items with in each product line. Width depends on the number of products group of products line with in the company. Hotel Cross Road has product width in food dishes. i.e. Mexican, Thai, Italian, Punjabi, Chinese, & continental items. Hotel Cross Road has product width also in Room. i.e. executive rooms, suit rooms

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4)

PRICING POLICY

Pricing is a very critical decision in marketing management. It is a price regulator of production, distribution and consumption of goods. Pricing strategy determines the firms position in the market.

Pricing decision has strategic importance in any enterprise. It means decision of determining price of a product. Price can be defined as the exchange value of the goods or services in the terms of money. The price of products should be determined in such a matter so as to offer a reasonable amount of profit to the manufacturer, a reasonable remuneration to middle man and the maximum satisfaction to the consumers. Price is an important element in the marketing mix. The policy is only factor that generate revenue other factor are expense. Price is only revenue generate element. So profits depend upon the price. While deciding the price of product, following factor are consider as cost: Cost of raw material Wags paid Electricity expenses Promotion expenses Estimating cost Other cost

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5)

Promotion mix

The marketing mix activates or product planning and distribution are performed mainly with in business or between a business and the member of its distribution channels. However, though its promotional activities, a firm communicates directly with potential customers and as well we see, it is not a simple process.

Basically, promotion is a attempt to influence, and more specifically promotion is an element in an organization marketing mix that serves to inform, persuade and remind the market of the product and the organization selling it, in hopes of influencing the recipient s feeling, belief or behavior. Promotion consists of those activities that are designed to bring a company goods and services to the favorable attention of customer There are four forms of promotion are as follows. Personal Selling Advertising Sales Promotion Publicity And Public Relation Hotel Cross Road makes a promotion activity. So they can increase the volume of sales and earning maximum profit.

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6)

Advertising
Advertisement is one of the most essential that is carried on by most of the

companies. The main purpose of every organization is to promote sales and for this purpose each and every organization use advertisement. Advertisement can define as Mass, paid communication presentation and promotion of goods, service or ideas by an identified sponsor, it is paid communication, because the advertising has to pay for the space or time in which his advertising. It is a modern business word and in modern business world no business can survive without advertisement. So advertisement is must. Advertising is nothing but a paid from of non-personal presentation or promotion of ideas, goods or services by an identified sponsor. The advertisement at Hotel Cross Road is mainly media like Print Media like newspapers, magazines, trade journals etc. Out Door Media advertise is like poster hoardings, Television, etc.

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7)

SALES PROMOTION
Now, day in competition are sales promotion activities become most

powerful in any of the organization to promote the sale? Hotel Cross Road also tries it best for sales promotion. Hotel Cross Road gives discount on their regular customer. They are also provide group package on food, they provide discount on some special event. They are doing sales promotion activity by this way.

8)

COMPETITORS
In the market have many hotels but some hotel have very good quality &

reputation in city. Hotel Cross Road is one of them; in short period Hotel Cross Road makes good value in the market but competitors still today. The owner of Hotel Cross Road does not believe in competition and also not compete with competitors but we known that in every firm has competitor. These are following, The Imperial Palace Hotel Silver Palace Hotel Kaveri Hotel K.K. Hotel Galaxy

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9)

MARKETING RESEARCEH

Marketing research is a systemizing gathering recording and analyzing the date about the marketing problem to facilitate decision making. Thus, marketing research concentrates on the study of product planning, advertising and sales promotion, distribution, structure, marketing strategies, marketing competition, buyers behavior and attitude in the marketing place. Hotel Cross Road is high quality business hotel. The hotel offers consistently high standard of facility and accommodation. Therefore Hotel Cross Road is no.1 business hotel in Rajkot.

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The future plan of the HOTEL CROSS ROAD is as follows:

o Going for improvement in quality. o Going for improvement in infrastructure o Improvement in services o To open the new branches.

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S.W.O.T. analysis is a too for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issue. Ones key issues have been identify the feed in to market objective. SWOT stands for Strength Weakness Opportunity Threats

Strengths

Weakness

S.W.O.T. Analysis

Opportunity

Threats

Strength and Weaknesses are internal factor. Opportunity and Threats are external factor.

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STRENGTH

The staff of HOTEL CROSS ROAD is well manner. They treat customer generally.

There is a chain command means only top management can take decisions. The location of HOTEL CROSS ROAD adds the middle of the city. Internal personal relationship is very nice between staff and owner.

WEAKNESS
Front area is very small, so people can not found easily. People park their vehicles out side because of small parking area. Building of hotel is not proper, it is not look like three star from out side.

Hotel Cross Road does not give more important on Advertisement.

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OPPORTUNITY

HOTEL CROSS ROAD situated at the middle of city, they having a more market share.

Hotel Cross Roads image is very nice.

THREAT

Today world, firm only threat by competitor Now days, these organization is suffering from the fear of constantly increasing price of raw material.

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MARKEING MANAGEMENT
(PHILIP KOTLAR)

PERSONNEL MANAGEMENT (ASHWATHAPPA, C.B. MAMORIA) FINANCE MANAGEMENT


( I. M. PANDEY)

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