INTRODUCTION OF THE PROJECT - IDEA

An old man of around 65 – 70 yrs, was sitting outside the lavish restaurant in reputed Mumbai suburbs. His cloths were full of mud and were tore from different place. His hairs were mostly grey and white. When we step outside we saw him staring us with tempting eyes. When we approached and ask him if he would want to eat something, he eagerly said yes. While eating he openly said about his life, and we were shocked knowing that this old man named Mr. Dhanraj Goel is from reputed family back ground and was thrown out of house by his own son.

A girl child by around 8 yrs old, named Geeta was standing outside school gate and keenly observing school children activities. This was clearly stating that she is very much interested in studies but because of some uncertain situations. She couldn‘t be a part of it.

Many such throbbing stories sweep our heart crying and leave some emotional moments. This is what motivated us to do some good deeds for people like the above and through this SAHAYA GROUP LTD. was born. Our main objective is to spread awareness and to encourage people to take initiative and help many such Mr. Dhanraj Goel and Geeta. With the help of this initiative we are here to not just help this people once or temporary. But we are here to make them capable to look after themselves and mould their life by their own efforts.

1

ABOUT SAHAYYA GROUP LTD.

SAHAYYA GROUP LTD. was incorporated in the year 2012 by six college musketeers in their college life. The main aim behind the formation of this organization is to promote HUMANITY in the society.

OUR belief behind the whole idea is-

‘It is one of the beautiful compensations in this life that no one can sincerely try to help others without helping himself.’
SO, HELP OTHERS to HELP YOURSELF… ‗HELPING HANDS‘ is a pilot project of SAHAYYA GROUP LTD.

2

Earlier the membership was limited by the founders to Mumbai University only. blogs etc. ‗HELPING HANDS‘ allows any users to declare themselves to be minimum 10 years old to become registered user of the site.HELPINGHANDS. This site invites people to register and create their personal profile. 3 . add other users as their friends and share ideas. college or other public communities. pictures.com is a social networking service and website launched in Jan 2012 operated and privately owned by SAHAYYA GROUP LTD. videos. It gradually added support by various other universities before opening to school children and eventually to anyone above the age of 10 years at PAN INDIA LEVEL. through this they will be given an opportunity to join common interest user groups organized by workplace. school. thoughts.

Darshil Shah Age: 21yrs. Designation: Marketing and Operations Head. Profile: Bachelor of Management Studies. Bachelor of Management Studies. Anupam Mardhekar Age: 21 yrs. Designation: Management Information System Head Profile: Bachelor of Management Studies.PROMOTERS Name: Mr. 4 . Post Graduate Diploma in Events Management. Designation: Finance Head. Name: Mr. Name: Mr. Siddhesh Zagade Age: 22yrs. 2. Designation: Finance Head. Profile: Bachelor of Management Studies. Profile: 1. Chirag Ruparelia Age: 25 yrs. Name: Mr.

Akshay Puppalwar Age: 21yrs. Profile: Bachelor of Management Studies. Designation: Management Information System Head.Name: Mr. 5 .

MARKETING & OPERATIONS DEPT. MANAGEMENT INFORMATION SYSTEM DEPT. S. Road. Donalds Vile Parle (W).LOCATION: (Owned property in residentials) 3-4. MUMBAI – 400 050 Office Structure FINANCE DEPT. V. Near Mc. Aman Spring. CONFERENCE ROOM RECEPTION 6 .

1. Particulars Reserves & Surplus Total Amount 1. 5.000 Sr.000 5.000 10. 7.000 1.00.000 1.000 3. 8.000 3. 6. 9.00. 4. Utilities Website Creation & Maintenance Windows 7 (2 Computers with heavy configuration for Graphics Designing) Amount 1.000 7 .CAPITAL INVESTMENT Capital Owned Contributions 100000 No. No. 3 DELL laptops.000 22.05000 45.000 4. Stationery Man power and Maintenance Miscellaneous Total 1. 1. of Partners 5 Total 500000 Total 500000 Sr. No. 2.00. 5 BLACKBERRY Cell phones Cannon ALL in ONE Printer Landline connections (022-54536755/56).00.00.000 10.

Vary Vary 5. No. Registration fees collected in participation in competition.Return on Investment Sr. YouTube and Picasa Amount Rs.10 Paise Remark Per Ad Per click 3. Return on Investment Advertisements on the website PPC (Pay Per Click) revenue generated from Advertisements. 2. Sponsors for the Events and Promotion Donations from NGOs. Vary 8 . 4. 1. 10. 0. Organization. Registration Fees collected during SAHAYYA Events Vary 6.000 Rs. Associations and Individuals.

And here.Great Karma (Annually) 9 . This presentation explores these effects. and the ethical concerns social networking raises. Those are :1. at HANDSFORHELP.com we not only provide with social networking but also user gets an opportunity to do some good deeds for society and indirectly for himself. We at SAHAYA organize 3 events every year for the promotion of our project HANDS FOR HELP. These tools. The process is very much user friendly.Manav Kalyan (quarterly) 2. and the information they provide. have had a profound effect on litigation and the adversary system.PROCESS The internet has created a platform for a wide variety of new media. Among the most popular and most prolific is social networking.Manav Uddhar (half yearly) 3. the obstacles social networking presents at trial. including the impact social networking has on claims handling. This type of new media essentially provides a real time forum for the exchange of personal information in various contexts.

2. Helping victims of natural calamities. Personal help (Medical and educational).50 per event. In case of an event the winner will be selected on the basis of the 70 % voting of the community members and 30% rights remains with the Board of Directors on basis of various predetermined parameters. Others 10 . he/she can share his good deed on his/her profile on SAHAYA.Every event consists of same concept of ‗HELP OTHERS to HELP YOURSELF‘. it is the tag line of HANDS FOR HELP project. 3. For example. Helping under privileged people. 4. If a user wants to participate in any of the above events he/she has to enroll by paying an amount of Rs. Following are the categories for good deeds where the user has to specify his/her good deed under a particular category:1. whenever a user does some good deed for a particular day like helping an accident victim.com under the categories mention there. Tangible Help 5.

people from the community will be requested to watch and vote. Here. participants will get the URL link which needs to be post in the mentioned categories.Here. (picture for reference) 11 . decision would be taken. entries would be verified by the experts to check how far it is relevant and authentic and then approval will be given for the same. Further. On the basis of the voting. websites like YouTube and Picasa are our official partners in which participants can upload their deeds whether in video or picture format. in uploading. There in.

not the latest gadget. Focusing on technology first is working backward. in particular: — Expanding admissions inquiry pools — Tracking prospective students as they move through the recruiting funnel — Improving yield and conversion rates — Bringing alumni back home and integrating them into recruiting and fundraising — Expanding potential donor pools.BASIC STRATEGIES FOLLOWED BY SAHAYA GROUP LTD. 12 . particularly for annual funds — Broadcasting your brand through ―viral word of mouse‖ — Expanding the reach and constancy of institutional identity A powerful network can have a positive impact on all of these. Because of its relationship-building power. Too many IHEs are jumping into tactics and technology before clarifying their objectives. but it can‘t and shouldn‘t replace traditional marketing programs. So far. though they are now taking the lead role in many corporate efforts. they seem to work best as campaign feeders. 1. social networking could become a brave new tool to help achieve a number of significant goals for a higher ed institution. START WITH STRATEGY Social networks can strengthen a marketing campaign even in a secondary role. Successful social networks are built by people. They gain power from the interaction among community members. And it should never be undertaken without a clear strategy.

it also limits network potential. Most IHEs consider a similar set of key audiences. such as business and community leaders While the generic quality of this list helps limit scope. would you build one network for all.A viable strategy starts by defining key audiences and assessing their social media readiness and levels of participation. The more specific you are in defining them. including: — Prospective students and their parents — Current students and their parents — Prospective faculty — Current faculty — Current undergraduate and graduate students — Prospective donors — Donors and alumni — Friends. knowing that younger alums (ages 22-35) will probably not relate well to older. 13 . more well established alums? Does the category for business leaders include people from granting agencies? You can build a social network for any number of targeted audiences. For alumni. the greater the chance that your network will engage their common interests and needs.

Every social networking site‘s primary function is to display user-generated content. First. and other site features and applications. photographs. Users create profiles they can individualize through text. powerful networks function in line with user expectations. 14 . For today‘s users—particularly millennials—the web has always been the center of their lives. CREATE A POWERFUL NETWORK BUILT ON USER-GENERATED CONTENT The key to understanding social media is to remember that content matters most with all transactions in this world. networking technology. Your network—and all social networks are really just websites—has to do the same. and. Evolutions in software. blogs. contrary to popular but mistaken perceptions. Second.2. and hardware have transformed the web into a highly fluid place where individual sites are no longer seen as closed destinations but as open platforms that connect users to a wide world of other sites and services. Social networking sites draw users who want to create content. Social media enables what the authors of the Hanover Research Council‘s 2008 report have dubbed ―a participatory culture. They exist for no other purpose.‖ This is a culture defined by highly active participants who use it to express themselves and attract others. are not simply virtual yearbooks. What Users Want Powerful networks have two big things in common. they thrive in today‘s web environment.

The social web. photo album. Even YouTube has built-in comment features enabling viewers to praise. from social networks to open-source software development. is much more. dissect. such as Voice of the Faithful (VOTF). When users share content. where social and political movements are born. journal. It‘s a space where people decide what news matters and what doesn‘t. where issues can be examined in greater depth than in traditional media. however. At the heart of Web 2. is content sharing. filing cabinet.For many. This reacting to and sharing drives traffic to and from social networking sites. such as the Egyptian journalists fighting for free speech who tracked each other‘s whereabouts on Twitter after they had been arrested. Content should be shared through tagging or bookmarking or using miniapplications like widgets that connect users to the internet and enable them to pull content off one site and put it on another. and where people have communicated in profound ways.0 services and technologies. and other social media implementations. Content Is Active All social network content is designed to elicit reaction. blogs. it‘s a virtual social club. and up-tothe-minute encyclopedia—that is.‖ building awareness by spreading it through the digital domain. critique. if we limit our view to well-known networks like Facebook and MySpace. or make fun of videos. they give it what Larry Weber calls ―viral word of mouse. 15 .

instead. How much user-generated content will you allow? This is crucial. By determining precisely what your institution is willing to share. however. you can be proactive in defending against such violations. Many institutions also worry about sharing content they create for fear of it being used against them. Mashups—taking original content and remixing or mashing it into something of your own creation—abound on the social web and are something to be concerned about. it needs transparency. 3. particularly in intellectual property terms. a different thing altogether. Offering users the same kinds of content opportunities they can get elsewhere is counterproductive. Defining what that content will be and what form it will take is the crucial next step. GIVE THE NETWORK CONTENT A FOUNDATIONAL IDENTITY Allowing for user-generated content is a worthy first step but is not enough to make a network powerful. Why should they join your imitation YouTube site when they already belong to a superior version? Offering users the chance to do what they can already do on your 16 .Sharing Institutional Content Thinking about how content will be shared is as important as enabling users to generate content. And how much institution-generated content will you share on the site? This content does not have to reveal anything you wish not to reveal. A social network page does not require this kind of disclosure. because this content will drive the site‘s growth and attract other users. The goal is to develop networks people want to join.

and a distinctive experience. podcasts. share. Once institutions note how little activity their Facebook pages have generated. Throwing up a network in the hopes that members will network on their own without any stimulus or incentive will undoubtedly also fail.institutional website—connecting alums to job opportunities. Its distinctive shape and nature will be what ultimately builds community. How will the environment draw on shared interests of like-minded audiences? What areas or great ideas can users focus on and interact with? 4. Twitter allows members to broadcast messages limited to 140 characters of text. Think beyond the confines of the Facebook or MySpace model. Each site has a unique identity that caters to a specific audience. Their predominance has created the expectation—especially among millennials—for member engagement on a much 17 . and co-create that content. and Facebook offer different kinds of foundational content. different ways to share that content. MULTIPLY THE NETWORKS POWER The bulk of social media tools and technology—RSS. The network that develops draws members interested in its foundational content and gives them distinctive ways to view. video— don‘t only facilitate conversation. they will begin to shut them down. Popular networks like BTMS. blogs. Elftown. The key to any successful network lies in the member experience. for example—is redundant and not original enough to draw them to your network. Virtual Social Environments Building a network is really creating an environment.

Both are essentially broadcast vehicles. a lone RSS feed there. and distribute content through mini-applications. your network will ultimately fail as a marketing tool. they broaden the types of interactions available significantly. with no connection to one another. videos posted on YouTube or iTunes U should have the capability—through widgets—to be grabbed by users and posted on their own Facebook pages. Video and social network content can often work together to seamlessly increase traffic. alerts and updates.deeper level. Without this kind of action leading to growth. A few videos here. For example. and icons that members can post on their profiles and share with others. Users should always have several ways to post. Many Tools Working Together The Hanover Council Report advises ―a multipronged approach‖ to building a network or a Facebook page. and the combination might entice prospective students to join the network. Social media tools are simply much more powerful in combination. One idea: Could your admissions blog be turned into something delivered via a social media site instead of the institutional site? This could work with a number of conventional web features. undermines their effective range. news feeds. create. They also work poorly in isolation. however. The goal—on Facebook or on your own site—is to integrate these tools to expand opportunities for connection and growth. Ultimately. This is why so many are incorporated onto Facebook. 18 . A network should be able to continuously deliver content in a variety of media and ways. it‘s the relationship you build with your community members and the larger community of the social web that will set things in motion.

Some would say Web 2. 19 . Then they might become passionate believers in and advocates for your community and hence your brand. For instance.0 has more to do with sociology than with marketing. Facebook‘s new ad format could help IHEs combine old and new tactics—it certainly paid off for San Diego State University‘s sports MBA program. You can‘t ask them to tell your story exactly the way you want it told as you would an admissions ambassador. Here IHEs are creators of communities. Members of this generation don‘t reject the concept of marketing. The social web favors communication and interaction over traditional messaging. social media can extend a brand campaign by raising awareness in a nearly unlimited domain. avoid the pitch approach to communicating with community members. Institutions used to be the senders. You must learn to empower your users to tell your story through member postings on blogs and message boards and elsewhere. you have to develop content to build trust. How can you promise ROI when social networking appears to have only an indirect connection to recruiting and marketing? How do you commit institutional resources to a not-so-sure thing? Rethink your basic assumptions about marketing. a social profile might reap bigger dividends than banner ads (considered too aggressive in the social web). Strong brands will come from strong dialogue. They simply want better control over their marketing experience. MEASURE THE NETWORK'S POWER The rise of social media has brought about a radical shift in marketing.5. rather.0 world where the audience is in control and the metrics are hard to define. In this way. Traditional marketing struggles in a 2. Still. their audiences the receivers.

10crs and year-over-year growth of 20 percent are impressive numbers. It seems. According to SAHAYA GROUP LTD. 20 . SAHAYA‘s view is that the advertising revenues from social networks in 2012 are likely to be very significant in absolute terms: total industry revenues of Rs. individual companies may experience even higher growth rates.. revenues on a persubscriber basis are unlikely to match search or traditional media in the next year or two. advertising rates. that social networks‘ long-term market value will continue to polarize opinions in 2012. might exhibit faster growth. at least in the short term.FUTURE PROSPECTS OF SAHAYA GROUP LTD. measured on a CPM (cost per thousand impressions) basis. social networks will most probably surpass the breathtaking milestone of one million unique members in INDIA till 2013 and deliver over 10 thousand advertisements. promising even greater rewards than the decade-old phenomenon of search advertising. therefore. with some looking at it as the technology sector‘s ―next big thing‖. Others compare social networks to the dot-com bubble and argue that monetizing their users at dollar levels similar to online search has not yet been demonstrated. such as payment systems and e-commerce. Also. Despite social media‘s large and growing audience. its advertising revenues represent less than one percent of the worldwide advertising spend total and may remain relatively modest compared to other media. implying advertising revenues of about Rs. Other sources of social network revenues. Yet.10 crs. are likely to remain low compared to other forms of online advertising as well as traditional media.

An assessment of social networks‘ potential hinges on three metrics: subscriber growth. as the ability to mine the myriad of data on social networks may find new 21 . there have been hopes that this would enable social networks to deliver superior advertising results. social groups. while its users and third party app developers provide all the content. When social networks attain the billion unique user milestone. as smart phones and 3G networks become more widespread. So. and behaviors are without equal. That could well change. This could put a ceiling on future growth if global Internet adoption continues to expand at the pace that consensus analysts expect. So.may be signed up by year-end 2013. nearly half of one global user base – computer-based Internet users . but paradoxically. thanks to a low cost base. and CPMs. social network CPMs have remained among the lowest of all forms of online advertising. A social network‘s cost of content is close to zero since it merely provides the infrastructure. the base of active social network users should rise accordingly. preferences. it might be increasingly difficult for social networks to sustain their impressive subscriber growth trajectories. Social networks‘ understanding of individuals‘ backgrounds.Nevertheless. time spent on the network. Many social networking companies have been recording impressive gains in some of these metrics. then the burden would primarily fall on CPM to drive revenue growth. social networks might still achieve impressive gross margins despite their relatively low revenue-per-user particularly when compared to the traditional media companies that they are competing against. However. If there are limits to audience growth and time spent. activities. particularly in developing countries where mobile penetration continues to rise steadily. but it is worth examining how much additional growth they can achieve.

SAHAYA GROUP ltd. for instance. as in previous years. Also. 22 . to help a brand manage its presence on social networks. once social networks figure out how to rapidly and economically analyze their data. The thousands of stated ―likes‖ may not all necessarily signal an intention to purchase.business models that allow for much higher advertising revenues. a new seam of valuable customer insights will be available to mine and exploit. however. privacy concerns may constrain the ability to collect the most valuable data. Studies have shown that word-of-mouth feedback and peer reviews exert tremendous influence on purchasing decisions. in fact. in 2011. compared to just 14 percent who trust advertisements. Nevertheless. Perhaps the vastness of social networks‘ repository of user information is itself a limiting factor. yet have already achieved levels of market acceptance that might have seemed inconceivable just a few years ago. will definitely remain an emerging business founded on innovation. and to monetize the billions of recommendations made. agencies might begin pushing other forms of advertising or decide to sell high value advisory services. Thus. Till 2013. For 2011. will likely need to expand their use of social media to protect their image and reputation in a world increasingly influenced by personal opinions and grassroots communications. Advertising firms and their clients. as of 2012. it is difficult to find the levers that would cause social network ad revenues to further accelerate from their already rapid pace. one survey found that up to 78 percent of people trust peer recommendations. such as public relations and reputation management. it remains a challenge to economically extract useful insights from the volumes of user data that social networks generate.

 This Project will not only help every Indian to socialize but also he/she can contribute towards society.  SAHAYA Group will be helping students to organize their college fest and it will help to generate revenue and will work for mutual benefits.  Once it get popular in ASIAN countries. 23 . the SAHAYA Group has planned to expand the whole network over the ASIA continent and with this all the ASIANS will get an opportunity to work for humanity.  SAHAYA Group will get associated with producers upcoming movies and will help in the promotions of it.  Social networking and Advertisements plays a very crucial role in the success of the corporate. the whole Project wont take much time to get popular across the globe.So here are the Few Highlights of Future Prospects:  JAN 2012.  By 2015. considering this we are also looking forward to join our hands with corporate alliances to have a mutual benefit and also for the betterment of the society. SAHAYA has just launched one project for the spread of humanity all over the country. so that in returns they will donate some amount of money for societal help.

To every new concept. Looking at this restless battle field. which provides us convenience and economics. It is been misused by some alliance as well aiming to target the peace of the world. culture and life style etc. However. SAHAYA is playing a huge role to help the privileged people of the society and to give them an opportunity to prove themselves and to show their community a booming one in the modern societies. It has its own pros and cons. The future of the SAHAYA is not just to help and mould people from India but to give a good pose to the various back ward communities across the globe. which has given me the opportunity to know numerous things about the same – its ethnicity. we have come up with a project entitled Social Networking considering Cause and highlighting the same. we are living with many paradoxes while we are most modern and most advanced in some areas we are also considered backward in many. its history. materials. Here. we are progressing and adopting new technologies. 24 . Social Networking has emerged to a great extent. Some uses them to the most of their advantage for their business and social purpose. Considering all the factors. there is a new segment to oppose. Yet. we can say that social networking is a huge boom for any society to reach towards its target. People take it for various purposes. its popularity and various concepts.CONCLUSION In modern world. Social Networking happens to be one such area / field which is most recent battlefield for every young entrepreneur.

com 25 .com  www.informationweek.universitybusiness.BIBLIOGRAPHY:  www.