Description from the company’s overall goals, What is the purpose company with the overall goals and

25 divisional marketing manager implementing manufacturing? In the case of 4-6 (grand jean Co.) that describes the company as a whole has the main goal is profit oriented, namely to provide a fashion product (jean) with how to produce various kinds of jean model by increasing the production capacity on the principles of efficiency, the speed and savings (time, effort and cost) in the production process. This is the goal factory made for the benefit of – the size of the. So the purpose of the company as a whole is different from the marketing division who have to work hard to master the market with models marketing, because the company put the division as a marketing profit center (the center of income), in other words the market becomes the spearhead of sale product companies (with estimates using marketing as a determine the basic unit of sales). Because the company that operates a benchmark to measure the performance of marketing with the view that the target achieved in the product sales. Also vary with the manager to-25 production, which is the purpose of managers is how to keep the production in order to meet market demand (in accordance with the estimated marketing) with the speed and saving both time, cost and effort because it is made by the company whether the size the performance of managers – the managers are good managers or not, if quick and sparing the company’s size means that the manager will get a good predicate, so vice versa.

2. Evaluation for the implementation of management and control Strength (strength) 1. Grand Jeans has 25 manufacturing executive with 20 contractors a reliable and proven for 30 years working together to make pants 2. The marketing department has 5 under field marketing vice president who works for the basic jeans, jean boy’s, men’s casual jeans, dress shirt and jean, clothes and women’s jeans 3. Develop kurva study as a basis to determine the standard of production, production time, and allocates costs in the production Weakness (Weakness) 1. Have occurred in the implementation of the storehouse of production undertaken by the executive manager means the absence of coordination 2. The lack of good communication between the deputy director of field production with the implementation of production so that many miss going production that does not comply with the order you want. 3. Agree with the concept of profit center for the company’s 25 manufacturing Grand Jean as a manager with the implementation of the executive recommends: o Knowing the extent to which total production time for each of the basic types of pants are made for cost budgeting implementation. o Knowing how long the production is needed on the type of pants to determine the usual standard of time that accompanies each reconstruction after the infusion started or changed products. o marketing staff estimate the quantity of part type pants that will be produced for several years to divide the amount of production in the implementation at the end of the year, top-level manager Jean Grand set to evaluate the performance bonus with a company’s overall profit in the year. o The performance of managers is measured by the marketing department that achieved the target to find changes in consumer demand, the frequency of changes in the product mixture is very important.

This approach can affect decisions implementing managers, performance and so as a manager implementing the strategy need to make trade offs in competing, to choose what not to do. A company can be better than a competitor can make a difference if you can be in terms of productivity, quality, value and compare with the price. Because of operational effectiveness is the main goal of the company means to do the same with better than their rivals. For example by reducing product defects and develop products better and faster.

a. Using recording by the selling price of marketing for Grand Jean pants sale to retailers and distributors. Marketing manager can check for every sale of products through marketing energy sales reports. This is quite effective in establishing communication between employees as a performance indicator of markekting. Namun not effective enough, due also to anticipate leakage guarantee validation reports, the need to survey and retail distributors.

b. Using the standard cost of production per unit plus a percentage mark up to a reasonable gross earnings Recording this model is quite effective to detect the return of each factory.

c. Using the average price paid contract in the Grand Jean make other companies for the kind of pants the same.

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