Competitor Analysis: There are two categories of beer in the market Mild and strong.

Mild beers category ranges from 3.25 to 5.25 and the strong category ranges from 5.25 to 8.25The main competitor of the Mount Shivalik Breweries ltd. is Kingfisher and Haywards.

Kingfisher is an Indian beer brewed by United Breweries Group. The brand was launched in 1978. With a market share of over 36%, it is India's largest selling beer, with 1 out of every 3 bottles of beer sold in India being a Kingfisher brand. It is currently available in 52 countries outside India. There are 4 variants of the beer that kingfisher offers. They are as follows:

Kingfisher Premium Kingfisher Strong Kingfisher Strong Fresh Kingfisher Draught

Kingfisher Premium: Indias favorite beer is one of the oldest, most widely recognized and respected brands in India.

Kingfisher Strong: The brand was launched in 1999 to cater to the growing strong beer segment in the country. It is available in 4 SKUs- 650ml & 330ml bottles and 500ml & 330 ml cans.

Kingfisher Strong Fresh: Kingfisher Strong Fresh is the first ever strong draught beer available in the Indian market. It is packaged in a 500 ml cans.

Kingfisher Draught: One of the most popular drinks at pubs where pitchers/ mugs are available off the tap, Kingfisher Draught has defined the concept of fresh beer in India. It is packaged in a 500 ml cans.

Kingfisher Ultra: It was launched in Mumbai in 2009. It is an entry in the premium beer segment in the country to compete with international players like Carlsberg, Heineken and Budweiser.

Kingfisher Blue: The brands core target group is the young male population. Kingfisher Blue tries to occupy an imagery of adventure sports. It is available in 4 SKUs- 650ml & 330ml bottles and 500ml & 330 ml cans.

Kingfisher Red: It is marketed as Indias 1st ALL SEASON beer.

To promote its beer it organizes music shows, live concerts it sponsors lifestyle events and the Kingfisher Calendar has attained a cult status. This helps them to promote their product in India. As the beer companies are not allowed to advertise any ads in the television or newspapers etc.

Haywards is the largest selling strong beer brand which perfectly combines strength with quality credentials that meet the high expectations of todays demanding consumers. There are three types of the beers that Haywards of offers they are as follows: Haywards 2000 Haywards 5000 Haywards 10000

Haywards 2000: it is a mild beer with 5.5% alcohol.

Haywards 5000: it is a top selling strong beer that contains 7% alcohol.

Haywards 10000: the rarer super strong Haywards 10000. Lovers of stout beer may be interested in Haywards Black -- India's first genuine stout beer. It's a strong dark colored beer, with 8% alcohol, and a heavy sweet malty taste that apparently hints of caramel

Mount Shivalik breweries Ltd. is one the largest selling brand of beers in India. It manufactures a large variety of beers. They are as follows: Strong beer Segment o Thunderbolt Super Strong o Thunderbolt Gold Premium o Punjab Extra Strong o Stroh's Super Strong Mild beer segment o Slimms Lite o Golden Peacock Premium Lager o Punjab Extra Special o Stroh's Premium Lager It offers two types of beer that are divided into eight different variantsThere are some beer manufacturing companies that only make one kind of product i.e. they either make strong beers or mild beers, but MSBL make both strong as well as light beers which gives them an edge over others. They also manufacture mineral water as well as sodas so through that they advertise their products and establish their names in the market. For promotion it covers marketing activities other than advertising, publicity and personal selling that stimulate consumer purchasing and dealer effectiveness. Suchactivities are displays, shows, exhibitions, demonstrations and many other non-routine selling efforts like spot selling.

MADE A SALE OF 4.5 LAC HL IN 2010-2011