Research Report - Impacts Of Social Networking Sites

A Research Report On

Impacts Of Social Networking Sites
Prepared For:
Sadia Jabeen Rahman
Assistant Professor, Faculty of Arts and Social Science American International University-Bangladesh

Prepared By:
AHMED, MOHIUDDIN ALAM, KAZI ALIMUL AUBHI, REZWAN UL HAQUE HAQUE, MD. MINHAJUL
(10-15954-1) (10-16092-1) (10-15904-1) (10-16006-1)

DATE OF SUBMISSION: 25.04.2011
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Research Report - Impacts Of Social Networking Sites

LETTER OF TRANSMITTAL

April 25, 2011 Sadia Jabeen Rahman Assistant Professor, Faculty of Arts and Social Science American International University-Bangladesh Subject: Submission of Research Report.

Dear Madam: It is an immense pleasure for us to submit the term paper on Impacts of Social Networking Sites, which is prepared as a partial requirement of the course named Business Communication of BBA program under Faculty of Business Studies, American International University-Bangladesh. This study has given us the opportunity to learn about the both positive and negative sides of Social Networking Sites. The experiences that we have gathered through this study will help us in our career, indeed. We would like to convey our special thanks and gratitude to you for patronizing our effort & for giving us proper guidance and valuable advice. We have put our best effort to ensure the authenticity of the report. We earnestly request you to call us if you think any further work should be done on the topic that you have chosen for us.

Thanking you Sincerely Yours AHMED, MOHI UDDIN ALAM, KAZI ALIMUL AUBHI, REZWAN UL HAQUE HAQUE, MD. MINHAJUL

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Research Report - Impacts Of Social Networking Sites

Preface

The social networking sites are gaining a lot of popularity these days with almost all of the educated youth using one or the other such site. These have played a crucial role in bridging boundaries and crossing the seas and enabling them to communicate on a common platform. It has become a popular and a potential mean for them to stay friends with the existing ones and to grow up their social circle at least in terms of acquaintances. The question regarding the safety, privacy and the legal issues have been cropping up all this time. Through this research we try to find out the impact of these networking sites on the personal and professional lives of people using them. It is a very subjective question to answer and is very opinion based and the same is reflected in the research methodology adopted by us.

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SADIA JABEEN RAHMAN of AMERICAN INTERNATIONAL UNIVERSITY-BANGLADESH for her constant support. This provided us with an opportunity to understand the fundamentals of research methods in a better manner and apply them.Research Report . Page 4 of 39 . The insistence on taking up a socially relevant topic like the impacts of social networking sites help us to understand the psychology of the people using these sites better and correlate the research to human behavioural aspect. guidance and motivation which helped us immensely in completing this research. Prof. We also would like to thank our respondents for giving us their valuable time and providing us with the information needed to carry out the research successfully.Impacts Of Social Networking Sites ACKNOWLEDGEMENT We express our deep gratitude to Asst.

..................................3 EXAMPLES OF SOCIAL NETWORKING SITES.....34 3...................................................................................................................................7 CHAPTER 1...................................................2 Negative/bad experience from networking sites....................12 1........................................16 CHAPTER 2.......................................15 1................17 2...........................................................................................................................................................................................................................................................................................................................8 1..................32 2...........................................................5 Abstract..............................3 Other insights..............................................................1 LETTER OF TRANSMITTAL............................8 UTILIZATION IN BUSINESS...4 LIMITATIONS..........................................................................................................................................................................................................................................................................................34 4.........2 Preface.0 CONCLUSION....................................................................................4 Table of Contents....................................................................Research Report ...........................................................................4 LITERATURE REVIEW....................................................................................................................................................................1 Influence of networking sites on lifestyle..............................................................................Impacts Of Social Networking Sites Table of Contents Impacts Of Social Networking Sites..........................................................................................................................................................................................17 2...................0 INTRODUCTION.............................33 CHAPTER 3..................7 ISSUES OF CONCERN...0 ANALYSIS AND INTERPRETATION.3 ACKNOWLEDGEMENT..................10 1..2 SOCIAL NETWORK SITES (SNS): A DEFINITION.................15 1.......................................14 1...........10 1..................................................................................................31 2..........................................................................................8 1..............9 1..........................................35 List of Illustrations Page 5 of 39 .....................................................................................................................................................32 2..........................................................................................................................................................................5 RESEARCH METHODOLOGY.....................................................................................................................................................1 OBJECTIVE.................................................0 Suggestions.................6 SAMPLING.............................................................................................34 CHAPTER 4...............................................................................................

17 Pg. 26 Pg. 25 Pg. 22 Pg. 21 Pg. 23 Pg. 19 Pg. 24 Pg. 18 Pg. 20 Pg. 18 Pg.Research Report .Impacts Of Social Networking Sites Graph – Graph – Graph – Graph – Graph – 1 2 3 4 5 Graph – 6 Graph – 7 Pie Chart – Pie Chart – Pie Chart – Pie Chart – Pie Chart – Pie Chart – 1 2 3 4 5 6 Age of the respondents How many sites do the respondents use Most popular sites Reason for surfing the internet Let us see what made these sites the most attractive Beneficial effects Parent’s monitoring Site popularity Occupational/educational status The impact on youth General Impact Cause of negative impacts IF THERE IS INVASION OF PRIVACY Pg. 25 Pg. 27 Page 6 of 39 .

The next part of the research has the literature Review which is the articles we took up from the published reports. Then the issues of concern which have come up along the way in all these years since these sites gained popularity are discussed. The last part deals with the suggestions and recommendations that the group has come up with after carefully analysing and incorporating the opinion of all concerned. Page 7 of 39 . sample size. methods used for the purpose of conducting survey. The various issues and concerns of the respondents are also incorporated there. Subsequent to this is the Introduction to the networking sites along with a brief description of the most popular sites. We then analysed and interpreted the data at length.Research Report .Impacts Of Social Networking Sites Abstract The report is initiated with the definition of the objective followed with the research methodology used along with the research design. It also incorporates the sampling frame and the data collection procedure.

then those friends tell their friends about the site and soon the site is a huge database of users connected by friends. like their inception. What followed was a slow but steady growth in numbers of social networking websites to the overwhelming number of sites we have today. The reason that social networking websites work so well is that. The site starts off with a few people who then tell their friends about the site. Page 8 of 39 . or just random people. Social networking web sites help people keep in touch with old friends make new friends. 2007). distribute new data or product.Research Report . and many more aspects of our everyday lives. 2007). social networking websites are a must for the Internet community to stay in touch with each other.Impacts Of Social Networking Sites CHAPTER 1 1.com which was founded in 1995 (Social Network.” (Social Network 2007).0 INTRODUCTION Wikipedia states that a social network is “…a social structure made of nodes (which are generally individuals or organizations) that are tied by one or more specific types of relations…” (Social network. they start of small and then grow exponentially. With the rapid growth of people who use or have access to the Internet. The web sites are made to “…allow users to create a "profile" describing themselves and to exchange public or private messages and list other users or groups they are connected to in some way. The first official social networking web site was Classmates. acquaintances.

Hence the objective that we wanted to achieve through our research is to: Find out the influence of social networking sites on the personal and professional life of the people.how it affects their relations. The social networking sites have also played a crucial role in bridging boundaries and crossing the seas and bringing all people at a common platform where they can meet like minded people or find old friends and communicate with them. Communication has become effective as never before thanks to the advent of internet.1 OBJECTIVE In this age of globalization. the world has become too small a place thanks to the electronic media and portals. It has become a potential mean to relation building and staying in touch with all known. what are its uses for each individual and how have they been influenced by these sites. Page 9 of 39 .Impacts Of Social Networking Sites 1.Research Report .

2." 1. and these meetings are frequently between "latent ties" (Haythornthwaite. In fact. number 2 on the list. Articulate a list of other users with whom they share a connection. The nature and nomenclature of these connections may vary from site to site. it is not the primary practice on many of them. To emphasize this articulated social network as a critical organizing feature of these sites. Page 10 of 39 . Google employee Orkut Büyükkökten. participants are not necessarily "networking" or looking to meet new people. Google is probably still more popular since it appears as the second (the Brazilian version) and seventh most visited site (the international version). This can result in connections between individuals that would not otherwise be made.9% of the traffic come from Brazil. instead.2 SOCIAL NETWORK SITES (SNS): A DEFINITION We define social network sites as web-based services that allow individuals to: 1. they are primarily communicating with people who are already a part of their extended social network. but rather that they enable users to articulate and make visible their social networks. 62. What makes social network sites unique is not that they allow individuals to meet strangers.COM Orkut is an Internet social network service run by Google and named after its creator. we label them "social network sites.Research Report . often between strangers. Orkut is the most visited website in Brazil. and 3. 2005) who share some offline connection. While networking is possible on these sites.Impacts Of Social Networking Sites 1. Orkut has permitted users to create accounts without an invitation. Orkut goes a step further by permitting the creation of easy-to-set-up simple forums (called "communities") of users. the term "social networking sites" also appears in public discourse. Since October 2006. The initial target market for orkut was the United States. being more visited than Google Brazil. nor is it what differentiates them from other forms of computermediated communication (CMC). but the majority of its users are in Brazil. Friendster and MySpace. View and traverse their list of connections and those made by others within the system. as of November 2007. In total visits. but that is often not the goal. While we use the term "social network site" to describe this phenomenon. Construct a public or semi-public profile within a bounded system. Similar to Facebook. and the two terms are often used interchangeably.3 EXAMPLES OF SOCIAL NETWORKING SITES ORKUT. It claims to be designed to help users meet new friends and maintain existing relationships. On many of the large SNSs. "Networking" emphasizes relationship initiation.

com (Facebook.COM Facebook is another example of social networking site. music and videos internationally. HI5. the owner of Fox Interactive and therefore MySpace. user-submitted network of friends. MYSPACE. personal profiles. users create an online profile in order to show information such as interests.Research Report . Developed by sophomore Mark Zuckerberg of Harvard University in 2004. MySpace is currently the world's sixth most popular English-language website and the sixth most popular website in any language.000 per day. The service has gradually gained more popularity than similar websites to achieve nearly 80 percent of visits to online social networking websites. 2007) Facebook. Hosting the most members for a college based social networking site. As of December 18. 2007). The company employs 300 staff and does not disclose revenues or profits separately from News Corporation.COM MySpace is a social networking website offering an interactive. there are over 300 million accounts. groups.2% from India. boasting several million uploads daily. Facebook. The company was founded in 2002 by Ramu Yalamanchi who is also the current CEO.000 the site was originally developed for college and university students as a way to connect with each other (Facebook. where it shares an office building with its immediate owner.COM hi5 is a social networking website. FACEBOOK. the site reportedly attracts new registrations at a rate of 230. With the 100 millionth account being created on August 9.com users check their account daily and that 93% of Facebook. in turn. in the Netherlands and a news story claiming 106 million accounts on September 8. Google dropped orkut from the drop-down menu of its international homepage. It is said that 80% of Facebook. As of December 2007.com generates its revenue from advertisement since it boasts a huge number of registered users. According to Alexa Internet. 2007. 2006. Fox Interactive Media. Purchasing the domain name of Facebook. Facebook.com has now been opened to anyone with a valid email address and offers its members options of joining the millions of networks of people with similar interests. which. age Page 11 of 39 . was one of the 25 most visited sites on the web. News Corporation. and the third most popular website in the United States. blogs.Impacts Of Social Networking Sites followed by 19.com is also the number one site for uploading pictures. 2006. hi5 had over 98 million members. Since its inception. is headquartered in New York City. photos. California. It is headquartered in Beverly Hills. In hi5.com was originally TheFacebook. throughout 2007. though it has topped the chart on various weeks.com users check their account at least monthly (Facebook. USA. Facebook. In December 2007. 2007).com in August of 2005 for $200.

Nevertheless. Studies have indicated that internet communications may supplement traditional social behavior rather than increase or decrease it. 2008). Mukhopadhyay. seek attention and/or keep up with their peers. & Scherlis. 2001). Users can also send friend requests via e-mail to other users. Increasingly. The user will then appear on the person's friend list and vice-versa. For some people. and other visible indicators (Hogan. However. a study by the Office of Communications (Ofcom. particularly for young people. keep in touch with current friends. The network of friends consists of a user's direct friends (1st degree). usage. the more they will socialize online. 2009). and continuing an analysis trend Page 12 of 39 . studies are indicating that social networking has a positive impact on social connectedness and wellbeing (Valkenburg & Peter. More recent studies have revealed a more complex set of outcomes (Beer. friendships are sustained without any face-to-face interaction.4 LITERATURE REVIEW The use of online social networking sites to communicate with family and friends and to meet people has had a significant effect on the ways in which people interact. This is consistent with a social network theory which implies that the more a person socializes in a traditional sense. Kraut. This has led to fears about online social networking and calls for increased regulation and accountability of providers of these sites. Research is just beginning to understand the challenges. Much media attention has focused on the „dangers‟ of online social networking. Lundmark. the two will be connected directly or in the 1st degree. For example. cyber bullying and inappropriate use of personal information have been identified as problems (Cross et al. 2009). Online social networking has increased people‟s capacity for making and sustaining such friendships as well as having more regular communication with family and other friends. Patterson. 2008) found that those using networking sites use them to meet new people. seek out old friends. Nie.g. the friends of those direct friends (2nd degree) and the friends of the friends of direct friends (3rd degree) 1. OTHER RESEARCH Networks and Network Structure Social network sites also provide rich sources of naturalistic behavioural data. in press). Further.Impacts Of Social Networking Sites and hometown and upload user pictures where users can post comments. research in this area largely focuses on children and adolescents. 2002).Research Report . benefits and negative consequences of this different way in which people interact with each other. 1998. This has occurred in the past through having pen pals where people developed life-long friendships with people they had never met. If the user accepts another user as a friend. Profile and linkage data from SNSs can be gathered either through the use of automated collection techniques or through datasets provided directly from the company... Kiesler. Early studies suggested that internet communication had a negative impact on the individual by reducing face-to-face interactions and increasing level of loneliness (e. who are avid users of social networking sites. it has been suggested that online social networking may have benefits for those who find face-to-face contact difficult such as those who are shy or introverted (Wolfradt & Doll. enabling network analysis researchers to explore large-scale patterns of finding.

& Lan. They examined the ways in which the performance of tastes (favorite music. as opposed to meeting new people. inviters. Kleinberg. For instance. Golder. and linkers "who fully participate in the social evolution of the network". Novak. Scholarship concerning Live Journal's network has included a Friendship classification scheme (Hsu. Raghavan.Impacts Of Social Networking Sites that started with examinations of blogs and other websites. For instance. In one of the first academic studies of privacy and SNSs. SNS researchers have also studied the network structure of Friendship. 2006). Paradesi.Research Report . and studies on what motivates people to join particular communities (Backstrom. Steinfield. Gross and Acquisti (2005) analyzed 4. Kumar. Based on Orkut data. Research in this vein has investigated how online interactions interface with offline ones. Huttenlocher. an analysis of the role of language in the topology of Friendship (Herring et al. but typically there is some common offline element among individuals who friend one another. primarily concerning the safety of younger users (George.. Lampe.000 Carnegie Mellon University Facebook profiles and outlined the potential threats to privacy contained in the personal information included on the site by students. 2007). they suggest that sites can use this to recommend additional communities of interest to users. These kinds of data also lend themselves well to analysis through network visualization. Sahami. and Steinfield (2007) explored the relationship between profile elements and number of Facebook friends. research into the importance of geography in Friending (Liben-Nowell. Analysing the roles people played in the growth of Flicker and Yahoo! 360's networks. etc. Ellison. Ellison. 2006). & Weniger. & Tomkins. Lampe. Researchers have investigated the potential threats to privacy associated with SNSs. the available research suggests that most SNSs primarily support pre-existing social relations. which they call a "taste fabric.) constitutes an alternate network structure. 2006. such as hometown and date of birth. film. and Tomkins (2006) argued that there are passive members. such as the potential ability to reconstruct users' social security numbers using information often found in profiles. This is one of the chief dimensions that differentiate SNSs from earlier forms of public CMC such as newsgroups (Ellison et al. and Davenport (2006) argued that Friend connections are not the only network structure worth investigating. and Lampe (2007) suggest that Facebook is used to maintain existing offline relationships or solidify offline connections. Ellison. 2005). Page 13 of 39 . Spertus. Lancaster. 2007). Maes. Kornblum & Marklein. Liu. These relationships may be weak ties. books.. Novak. Privacy Popular press coverage of SNSs has emphasized potential privacy concerns. Wilkinson and Huberman (2007) examined an anonym zed dataset consisting of 362 million messages exchanged by over four million Facebook users for insight into Finding and messaging activities. and Steinfield (2006) found that Facebook users engage in "searching" for people with whom they have an offline connection more than they "browse" for complete strangers to meet. and Büyükkökten (2005) identified a topology of users through their membership in certain communities. Kumar. finding that profile fields that reduce transaction costs and are harder to falsify are most likely to be associated with larger number of friendship links. such as a shared class at school. 2007)." Bridging Online and Offline Social Networks Although exceptions exist. Finally.

suggesting that teens are aware of potential privacy threats online and that many are proactive about taking steps to minimize certain potential risks. Jakobsson. 2007).Impacts Of Social Networking Sites Acquits and Gross (2006) argue that there is often a disconnect between students' desire to protect privacy and their behaviours.5 RESEARCH METHODOLOGY A considerable amount of work has been done in this field and several articles are available on the internet and magazines about the social networking sites. Johnson. In analyzing trust on social network sites. their targets were much more likely to give away information to this "friend" than to a perceived stranger. This form of questioning helped the respondent to understand the questions better and answer accordingly.Research Report . Pew found that 55% of online teens have profiles. The responses were taken from the guests of two restaurants – one is in Dhanmondi and the other one is in Elephant road. 66% of whom report that their profile is not visible to all Internet users (Lenhart & Madden. Data Collection method: After secondary data collection through data collection over the internet. 46% reported including at least some false information. Jagatic. So first we carried out a literature survey of the available data for collection of secondary information. Two methods of questioning were used for the data collection: 1) Person Assisted: The responses were collected by personal questioning. Dwyer. In another study examining security issues and SNSs. unlike the other method employed where the questions could be explained if required. Survey data offer a more optimistic perspective on the issue. Page 14 of 39 . and Menczer (2007) used freely accessible profile data from SNSs to craft a "phishing" scheme that appeared to originate from a friend on the network. The nature of the questions was such that it avoided ambiguous responses from the respondents and it also helped in quick analysis of the data collected. and Passerini (2007) argued that trust and usage goals may affect what people are willing to share— Facebook users expressed greater trust in Facebook than MySpace users did in MySpace and thus were more willing to share information on the site. We followed it by a descriptive research design in order to understand the problem and carry out the research in a lucid manner. a theme that is also explored in Stutzman's (2006) survey of Facebook users and Barnes's (2006) description of the "privacy paradox" that occurs when teens are not aware of the public nature of the Internet. a primary research was carried out through a questionnaire. 1. A flaw that we realized here was that some of the respondents did not understand the questions and hence could not answer them to the best of their capability. 2) Web enabled: The questionnaire was e-mailed to respondents who filled it and then mailed it back to us. Hiltz. The questionnaire was well structured and the responses were sought from the respondents. Of the teens with completely open profiles.

com. However. the availability of being able to customize one’s own site has allowed people to use phishing html code to create phishing profiles that allows that person to access anyone’s profile who have visited the phishing profile. 1.7 ISSUES OF CONCERN Although many people don’t think of it. In the person assisted survey.Research Report . To some extent judgment sampling was also used. With social networking web sites like Orkut.6 SAMPLING Sampling Design: The target population for our research was defined as the guests who form the major chunk of users of these social networking sites. especially in the online survey. In a case with MySpace.Impacts Of Social Networking Sites 1. where the questionnaires were sent only to our acquaintances in the other areas. and passwords.com. almost everyone in the sampling frame had an equal chance of being selected and we got the responses filled through those people who were readily and willingly accepting to fill it. This was done to have a better insight into the research as the target population was one which is the most avid user of these sites and could provide good responses. social networking web sites harbour many dangerous elements and many people are concerned about some major problems that they contain. One such problem is privacy issues. Even the understanding of the questionnaire was easy to them as they were familiar with the sites and quite clear about the reasons they use it for and the various problems that they face. The extent of the survey was limited to the KFC and Dish & Dessert fast food shop. Phishing can often lead to the loss of personal information such as usernames.com and MySpace. Page 15 of 39 . Facebook. credit card numbers. it is almost too easy to retrieve personal information about someone and use it to harm them. Sampling frame: It can be defined as all the users of social networking sites in the neighbourhood.com. Once the sampling frame was decided. simple random sampling method was used to select the respondents. through online survey some regions outside Dhanmondi and Elephant road were also reached to validate the information collected from these two fast food shops. (Phishing 2007) This in turn causes great privacy issues since that person can now access personal information and then sell it off to marketing companies for a profit. 2007) This selling of information to companies has led to the rise in spam emails that we all receive. (MySpace.

com has 160. (YouTube.com actually help many people searching for jobs and many companies looking for employees to find each other. The first aspect of a business that could use a social networking website for would be the hiring of employees. commercial products are being reproduced by individuals and uploaded to these social networking web sites.Impacts Of Social Networking Sites Another great issue of concern with social networking web sites is that of child safety. Karine. MySpace. Research has shown that almost three out of every four teenagers who use social networking web sites are at risk due to their lack of using online safety. Also. 2007) 1. Israel to meet and engage in sexual relations with a twenty year old male whom she had met through MySpace. The only real way that copyright infringement is reported is through the self-policing of the YouTube community. Even if they don’t lie about their age the average age requirement is around fifteen years old.com. YouTube.000 videos that belong to Viacom on their site without Viacom’s permission. Members can pretty much upload anything they want on to YouTube. 2007) Although a lot of the social networking web sites are trying to implement new ways to keep children safe. Myspace. (MySpace. predators are finding ways around these new implementations and kids are still naive to the fact that not everyone online is who they say they are. 2007) A lot of the web sites do have an age requirement but it is easily bypassed by the lying about of one’s age. 2007) With the easily missed copy right infringement YouTube has been sued many times in the past and is now being sued for over one billion dollars by Viacom on the claim that YouTube.8 UTILIZATION IN BUSINESS There are many ways that business’ can use social networking web sites to their advantage but we are going to focus on three. Such sites as Monster.com included.com then Page 16 of 39 . A third issue of concern with social networking web sites is that of copyright infringement.com is a great example of how copy right infringement can come about using a social networking website.Research Report . (Joly.com to be viewed by anyone who comes across it. (YouTube. This leads to many people committing copyright infringement and uploading files and video clips that don’t belong to them. It’s as simple as creating your own resume and putting it out there.com has been specifically targeted for these child safety issues after a sixteen year old girl flew to Tel Aviv. With the massive amount of files shared through social networking web sites it has to tell sometimes who the original owner of the selected file is. Monster.

With so many businesses’ out there creating virtually the same product it’s easy for one to get lost in the broad spectrum of products. Not only is online advertising more effective than commercial advertising such as TV ads and magazines. and get reviews on nearly anything that is mass produced today. This a lot faster and involves a more broad spectrum of resources for which a company can use to find the perfect employee. Through its great reputation to gamers many gaming companies are willing to spend thousands of dollars for advertising space since they know that gamers who view the web site will most likely learn about their product. CHAPTER 2 2. it’s also more cost effective and reaches far more people than other forms of advertising. This in turn is also great for businesses. This in turn leads to better products being made to suit the customers’ needs and wants. With social networking websites people can get advice from experts. video streams and page views. With the millions of people that use social networking web sites. some have calculated that YouTube's potential revenues could be in the millions per month.0 ANALYSIS AND INTERPRETATION Site popularity Page 17 of 39 . what better way to market your product then by buying space on those web sites? Whether it’s through banners or links millions of people will view your ads should they be placed on a social networking website. With all this information out there concerning products it’s easy for a company to look through it and see what customers want and for how much. gain knowledge of product through others who have used it. An example is that of 1up.Impacts Of Social Networking Sites takes your resume and compares it to the needs and wants that companies have posted on the web site and connects the company with people who meet or exceed their posted standards.com in which experts have estimated that “Given its traffic levels. An example of the effectiveness of internet advertising is YouTube.com. Another aspect of business affected by social networking websites is marketing. 2007) A third aspect of business that is affected by social networking websites is that of fair pricing.” (YouTube.Research Report .

Analysis of the data tells us that 98% of the students users at least one of the networking sites. Male Female 69 31 31% m ale fem ale 69% Age of the respondents below 15 years 15-19 years 20-24 years 25-29 years 0 64 28 Page 18 of 39 .Research Report . especially amongst the youth.Impacts Of Social Networking Sites The popularity of the social networking sites is immense.

Research Report .Impacts Of Social Networking Sites 30 years and above 1 70 60 50 40 30 20 10 0 2 below 15 yrs 0 20-24 yrs 28 below 15 yrs 15-19 yrs 20-24 yrs 1 30 yrs and above 25-29 yrs 30 yrs and above 64 Occupational/educational status Undergraduate: 10 Graduate: 52 Post graduate: 38 Page 19 of 39 .

Page 20 of 39 . 2% using no such networking sites and 39% of them using more than 1 site. Out of the ones who use more than one site.Impacts Of Social Networking Sites How many sites do the respondents use 59% of the respondents use only 1 site regularly.Research Report . 31% amongst them use two sites and 5 % use three sites with an exception of 3% use four and above networking sites. N m e o ne ok gs e u e u b r f t w r in it s s d percentage users 7 0 6 0 5 0 4 0 3 0 2 0 1 0 0 1 2 3 n me o s e ue u b r f it s s d 4 5 By this we infer that although these networking sites are getting very popular these days. most of the students use one site with the second majority being of those who use two networking sites.

The more the time spent.Impacts Of Social Networking Sites Most popular sites Facebook is a hand down winner in this regard. 99% of them use Facebook. more probability of these sites being beneficial is there. The second most popular is Orkut which is used by 34% people followed by a 6% share by each yaari. myspace and Hi5. One major interpretation here is that 59% users who use only 1 networking sites. Page 21 of 39 . The majority of the students spend on an average of about 6 to 9 hours every day surfing these networking sites. ranging between 10 to over 15 hours being spent every week.Research Report . Considering the overall data. 94% students seem to use Facebook site which makes it the most popular one. The number of hours spent on these networking sites should be analysed here to determine what impact it would have on the users. Amongst those about 28% users spend more than 1 hour everyday.

Impacts Of Social Networking Sites Reason for surfing the internet Activities Studying Socialising Constructive work Reading novels Others Percentag e 18 48 11 22 8 Page 22 of 39 .Research Report .

Impacts Of Social Networking Sites Most of the students would use the spare time for Socialising or hanging out with friends if they were not using these networking sites. 40% were of the opinion that they would be studying or reading novels and books which mean that these networking sites are leaving the students with less time to study and to read books and novels. Let us see what made these sites the most attractive Page 23 of 39 . sports. pursuing their hobbies etc.Research Report . 8% said that they would be doing some other things like social work.

people are looking for relationships over there. Also 20% tend to use these sites for making new friends.Impacts Of Social Networking Sites Usage to make new friends to find old friends to communicate with existing friends for relationships to find people with common interests Percentage 20 52 60 6 8 This shows that the desire to find old friends along with the need to communicate with the existing friends is making more and more students use these networking sites.Research Report . Page 24 of 39 . In only rare case.

the question arises regarding safety and trust as a lot of people fake their profiles.Impacts Of Social Networking Sites The impact on youth About 29% of the users have met someone personally through these networking sites which are a huge number as it takes a lot of trust in meeting someone personally.Research Report . For 49%. For some. It raises question as to how real they are while they act with people in personal or in their normal routine life. these networking sites make them feel comfortable in their sexuality. Page 25 of 39 . Here. it is easier for them to be themselves while interacting through these sites.

Impacts Of Social Networking Sites Personal meetings Who met through networking sites Who did not meet through these sites Beneficial effects BENEFITS Page 26 of 39 .Research Report .

Another benefit is the opportunity to connect with the prospective recruiters and to find employment through these sites. Also people seem to have more friends through their use.Impacts Of Social Networking Sites More friends Better connectivity Found my life partner Enjoy leisure or time when I am alone Link with prospective recruiters USERS 25% 63% 1% 22% 7% Better connectivity is what these sites definitely provide. It happens due to finding out old friends and also remaining in close connection with the old as well as the existing friends. Only an exception of 1% found their life partners through this. This also gives its users a way to enjoy themselves or the leisure time when they are alone. They can be themselves and also remain in touch with friends at the same time.Research Report . General Impact Page 27 of 39 .

L S O P IV C ( ) OS F R A Y a L S O T E( ) O S F IM b R L N EO EE T O ICM D M( ) EIA C N L C R N E IU C L S E O IO A B N INR L T N( ) E S M T N L O D EA IO d A YO H R( ) N TE e 5 % 5 % 1% 5 2% 0 5% 5 Page 28 of 39 .Research Report . Only 5% of the 20% people feel that it creates some emotional disturbance or less emotional bonding in relationships. Only 20% of the sample population feels that there is a negative impact on their personal lives. 80% of the people find that there is no as such negative impact in their personal life. 2% 0 8% 0 NGT E P C ( ) E AIV IM A T a P S IV IM A T b OIT E P C ( ) Cause of negative impacts From that of 20%. 55% feels that loss of time is the major cause of negative impact while 20% feels its loss of privacy and 15% feels that it makes them more dependent on electronic medium.Impacts Of Social Networking Sites As per the survey.

Impacts Of Social Networking Sites Parent’s monitoring Weather it is required while their children use these social networking sites.Research Report . Because 48% of the Respondents thought that it is required while 52% said that they don’t think it is correct. Page 29 of 39 .

So we see that these things indicate that there is no as such anything wrong with the social networking sites and people find it useful too. we get almost 48 saying definitely yes.Research Report .Impacts Of Social Networking Sites The survey also shows that only 36 people feel that social networking sites invade in their privacy. IF THERE IS INVASION OF PRIVACY YES (a) NO (b) 36 64 Page 30 of 39 . When we looked at the specific question asking about if parents discretion and monitoring is required in this case for children using these sites.

1 Influence of networking sites on lifestyle Social networking sites have some or the other sort of influence on the lifestyle of the people. They take the views and suggestions of the people before taking any such decisions and feel quite comfortable with it. On the other hand.Research Report . 2. The responses suggest that some people have got addicted to the networking sites and use them more often and as such their life is completely influenced by these. While some people did not feel that it influences the lifestyle as they use these networking sites just for connecting with friends and did not feel its influence on their lifestyle.Impacts Of Social Networking Sites 36% YES (a) NO (b) 64% It clearly shows that social networking sites are having no crucial negative impact on people’s life. People find it trendy to use these networking sites and being a member of the sites is considered trendy and in vogue thing. Some people surf these sites to interact with people with similar preferences and it helps in their decisionmaking ability. Page 31 of 39 . those who feel that it has some influence on their lifestyle had a lot to share. Some people get knowledge about latest trends in fashion. electronic gadgets etc.

Some people use abusive words to vent out their feelings on these networking sites and the same has been seen in their personal life of late. They tend to use the similar words in their day to day life and even in official communication and often have suffered due to this. They feel that life would have been incomplete without these sites. Communities like “I hate Muslims” or “I hate Hindus” have created differences among the people and have often invited unwanted tension and rift. Some people find it very Page 32 of 39 . Many users have suffered from the same. The albums are accessible to everyone and as such the pictures can be easily copied and have even been distorted in some cases and put on fake profiles.2 Negative/bad experience from networking sites Generally the networking sites have been of great utility to the users and they have found it of immense importance. People pose as someone else and tend to seek personal or confidential knowledge.Impacts Of Social Networking Sites The most staggering influence of these networking sites for some people is the use of abbreviated words like‘d’ for ‘the’ and likewise. These bad experiences have been seen observed more by the female users than male users. These have shrunk the entire world and provided a common platform for all. The verification of genuine identity of the people is a problem.Research Report . Some community had an Indian flag burning which shook the entire users of world and the national sentiments as a whole. But some people have had bad experiences from these networking sites. 2. For students. communities targeted to humiliate one or the other community has mushroomed.3 Other insights Social networking sites have become a way of expression for some individuals. The language is also offensive on many occasions. Same is the case with scrapbooks or message boxes which is visible to everyone. it often comes across during exams. The communities have even created furore over national and religious sentiments. Certain people often use communities to dishonour their teachers and bosses or use bad-mouthing words for even celebrities and sports stars. Information meant for one person is visible to everyone and is often harmful in relations. Due to absence of any strict monitoring. 2. This has led to breach of trust of a section of respondents. Some unknown people also put their comments on the scrapbooks to attract undue attention.

Like each system has its good things as well as bad things. All the uses of these networking sites vary from person to person and their mentalities.Research Report . Even the use of a social security number or some unique national identity could be asked for while opening an account to prevent its misuse. Effective utilization is the source to gaining maximum advantage out of these networking sites.4 LIMITATIONS 1. The analysis done is mainly judgmental in nature. 5.Impacts Of Social Networking Sites important in this age of ever changing world where people move from one place to another very frequently. 2. It now depends on the individual how well they are going to use the same. The concept of social networking sites is not very old in Bangladesh thus not much of research has been done in regards to its effects. 4. Privacy is a concern which some of the sites like Orkut have got sensitized to and are providing security option to the users as to enable them use it as per their own discretion and avoid mishandling of their information or pictures. The expertise of the questionnaire design is limited. etc. The need is to utilize it effectively for good reasons and find ways to curb its negative influence. 2. 6. Page 33 of 39 . these sites also have both the aspects. 3. The underlying assumption is that the survey conducted in limited area represents the general psyche of the users of the social networking site. The situation also demands some kind of moral trafficking and policing to regulate its use. It has also bridged borders and brought about cross-cultural understanding and sensitivity. The sample size that we have taken is 100 which we are assuming that it is homogeneous and enough to carryout the research. Most of the sample population consists of students and hence our research mainly focuses on students using social networking sites.

CHAPTER 4 Page 34 of 39 .com. why. Such questions will require large-scale quantitative and qualitative research. both for practitioners and researchers. Since their start in 1995 with Classmates. social networking web sites are still one of the best inventions of the modern era because they connect so many people.com. Although they have issues. Through these sites businesses’ can use social networking web sites to connect to potential employees. We hope that our findings and the work described here will help build a foundation for future investigations of these and other important issues surrounding social network sites. The work described above contributes to an on-going dialogue about the importance of social network sites. and for what purposes. and the protection of copyrighted material. and orkut. social networking web sites have grown enormously to include such huge sites today as hi5.0 CONCLUSION A social networking web site is an online community in which people can connect to others with similar interests. market new products. Methodologically. Vast. Facebook.Impacts Of Social Networking Sites CHAPTER 3 3.Research Report . Although there are many valuable assets to social networking web sites. and get feedback on their current products as well as new ideas for future products. uncharted waters still remain to be explored. the protection of children. SNS researchers' ability to make causal claims is limited by a lack of experimental or longitudinal studies. scholars still have a limited understanding of who is and who is not using these sites. Although the situation is rapidly changing.com. there are also major issues that the sites must address such as the protection of private information.com.

Research Report . Although this would most likely end up a great hassle. Help without expecting immediate returns – you never know. Here are some ‘Golden Rules of Networking’ that we suggest to be followed: 1. 2.Impacts Of Social Networking Sites 4.it’s the People to build a network With!! Page 35 of 39 . be genuine – people will see through your façade sooner or later To summarize at this point1. Base these interactions on the 3 principles to increase your effectiveness at networking.0 Suggestions Some ideas for future research for social networking websites would be personal contact offices to register on these sites to determine the legitimacy of the person who is trying to register. Pursue excellence in all you do – ensure that people recommend you because of your good work 3. it would provide the best security out there for people who are trying to have safe fun and connect with people that share similar interests and ideas. Another future tool social networking websites could use would be a licensing agreement with certain parties to prevent copyright infringement from happening on the Internet. if the small favour you give to other person might get you his recommendation for the coveted position in his company a few years down the line. But…Wait a minute! Aren’t we missing something? Ah…. Use each interaction with someone as an opportunity to network – to build a relationship 2.

Research Report .Impacts Of Social Networking Sites Page 36 of 39 .

Journal of Computer-Mediated Communication. (1998)..pdf Valkenburg. McGrath. Consumer Reports (2010). & Peter. J. Social networking: A quantitative and qualitative research report into attitudes. E. Social consequences of the internet for adolescents: A decade of research.Impacts Of Social Networking Sites Bibliography Beer. H. Melbourne: Alannah and Madeline Foundation.htm Cross.org/cro/magazinearchive/2010/june/electronics-computers/social-insecurity/overview/index. R. Page 37 of 39 . 1 – 5. J. Nie.. M. & Hillygus. 1017-1032. & Van Vugt. Retrieved from http://stakeholders. S. et al. Current Directions in Psychological Science. Mukhopadhyay. Internet paradox: A social technology that reduces social involvement and psychological well-being? American Psychologist. & Doll. Journal of Educational Computing. Lundmark. 18. 53. 13 – 27. Kraut.. W. Retrieved from http://www. H.. U.. J. 1 . Social network(ing) sites …revisiting the story so far: A response to danah boyd & Nicole Ellison. S. 24.org. Wolfradt. (2008). (2009).20. Motives of adolescents to use the Internet as a function of personality traits..consumerreports. (2008). Kiesler. D. P. personal and social factors. 516 – 529. behaviours and use. (2001). (2002). N. Australian covert bullying prevalence study. Perth: Edith Cowan University. (2009). Ofcom. T.Research Report . & Scherlis. (2009). Young people and technology: A review of the current literature (2nd edition). Social insecurity: What millions of online users don't know can hurt them.ofcom. IT & Society. D.uk/binaries/research/media-literacy/report1. 13. D. The impact of internet use on sociability: Timediary findings. M. 1. Patterson. V.

1-2 f. I am able to connect easily with my existing friends.Impacts Of Social Networking Sites APPENDIX Survey Questionnaire A study on impacts of Social Networking Sites The information collected here will be kept secret & will be used only for this research purpose. Hi5 f. I have more friends b. If you were not using these sites. to find someone I can share a relationship with e. doing more constructive work d. less than 1 5. No 8. 6-9 d. Yes b. Name: 1. 3 c. What do you use social networking sites for? a. to interact with people with common interests 7. Any others (please specify) _________________________________ 4.Research Report . 10. studying b. Select the sites that you use: a. hanging out with friends/socialising c. Any others (please specify) __________ 6. Do you use any social networking sites? a. 4 and above b. Yes b. Otherwise terminate. 3-5 e. Yes b. How has social networking sites benefited you as a user? a. How many hours per week do you spend on using these sites? a.14 c. to communicate with existing friends d. Have you ever met someone in person that you have come to know through a social network site? a. Do you think social network sites help you to feel comfortable in your sexuality? a. 1 3. Facebook c. No 9. How many social networking sites do you use actively? a. 2. 15 and above b. to find old friends c. Yaari d. continue. Orkut b. Myspace e. 2 d. reading novels e. what would you have done to utilise that time? a. No If yes. to make new friends b. Page 38 of 39 .

Yes b. No If yes. Others Thanks for your co-operation. Do you think that there is invasion of privacy through these networking sites? a. Below 15 yrs b. Pvt. No 13. What is your educational qualification? a. Student e. What is your profession? a.15-19 yrs c. 25. Yes b. Link with prospective recruiters and find employment. Do you feel these networking sites have created any negative impact on your personal life? a. 10. d. Any others ( please specify) ___________________________ 11. I have found a life-partner through these sites. What is your age-group? a. Male b. Post Graduate 19. Yes b. Govt.Research Report . No If yes. Undergraduate b. would you please describe the same? ______________________________________________________________________________________ ______________________________________________________________________________________ ______________________________________________________________ 15. Organigation c. No If yes. I find it a great way to enjoy my leisure or whenever I am alone. Do you feel that parents’ discretion and monitoring is required in this case for Children using these sites? a. Page 39 of 39 . Less emotional bonding in relations e.29yrs e. Any other insights you would like to provide? ______________________________________________________________________________________ ______________________________________________________________________________________ ______________________________________________________________ 16. e. Loss of time c. Loss of privacy b. Gender? a. Female d. Yes b. then what do you feel can be these impacts? a. Business b. 30yrs and above 17. Have you ever had any negative/bad experience from these networking sites? a. how will you describe the influence? ______________________________________________________________________________________ ______________________________________________________________________________________ ______________________________________________________________ 14. No 12. Graduate c. Yes b. More reliance on electronic medium d. 20-24yrs 18. Service d.Impacts Of Social Networking Sites c. Emotional disturbance e. Do these networking sites influence your lifestyle in any way? a.