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Objective Of The Study:

To study the Mutual funds industry in detail To study the Investment procedure in Mutual funds To study in brief various Mutual funds promoted by different AMC To study the investors Preference regarding Investment in Mutual Funds

RESEARCH METHODOLOGY
The methodology used was data collection using Schedule. Secondary data was collected from Internet and Books. Primary Data was collected through survey among existing clients along with the other investors. The procedure adopted to select sample was simple random sampling The research design is analytical in nature. A questionnaire was prepared and distributed to Investors. The investors profile is based on the results of a questionnaire that the Investors completed. The Sample consists of 60 investors from various brokers premises. The target customers were Investors who are investing in mutual fund. The area of survey was restricted to people residing in chikamagalore.

SOURCE OF DATA COLLECTION Both Primary and Secondary data are required

Primary data Is the first hand information collected directly from the respondents . The tool used here is questionnaire. Primary Data is collected through survey among existing clients along with the other investors Secondary data Is collected through internet , books I had prepared a questionnaire for collecting information about second part of the project.

Sample size: Sample size for the survey is 60. Breakup of the sample 20 Service Class 20 Business class 20 Professionals Age Group: Between 25 to 55 years of age Research Instrument: - Questionnaire Type of sampling: Stratified Random & Convenience sampling technique is used for collecting the primary data. The data is collected only from the respondents of Chikmagalore who have invested in Mutual Funds. Data Analysis Procedures The major focus is on the results of the questionnaire survey. (1) I will screen all the questionnaires in order to gain a first overview over the data gathered. (2) The analysis of the data generated during the study with the help of various statistical tools like bar charts & pie charts. (3) At the last I will draw conclusion regarding customers preferences and satisfaction about mutual funds.

Limitations:
There were certain limitations faced during the study. Some people were not willing to disclose the investment profile. The biasness was being taken care of. The area of sample was decided after taking into consideration the major factors like Availability of investors. Approachability, Time available with investor for interaction, etc.

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