ENTREPRENEURSHIP ASSIGNMENT

Compiled and Prepared by: Aditi Singh PGDM-IVth Semester Section A 002/DSPSR/PGDM-FT/2010-2012

we still lack a reliable picture describing in detail that specific impact. Not only have women lower participation rates in entrepreneurship than men but they also generally choose to start and manage firms in different industries than men tend to do. Women entrepreneurs create new jobs for themselves and others and by being different also provide society with different solutions to management.Women’s entrepreneurship needs to be studied separately for two main reasons. The industries (primarily retail. they still represent a minority of all entrepreneurs. As a consequence. The second reason is that the topic of women in entrepreneurship has been largely neglected both in society in general and in the social sciences. education and other service industries) chosen by women are often perceived as being less important to economic development and growth than hightechnology and manufacturing. However. mainstream research. 2000) are responses to this lack of knowledge and have focused the attention of policy makers and researchers on this important topic. Thus there exists a market failure discriminating against women’s possibility to become entrepreneurs and their possibility to become successful entrepreneurs. equal opportunity between men and women from the . The first reason is that women’s entrepreneurship has been recognised during the last decade as an important untapped source of economic growth. This market failure needs to be addressed by policy makers so that the economic potential of this group can be fully utilised. policies and programmes tend to be “men streamed” and too often do not take into account the specific needs of women entrepreneurs and would-be women entrepreneurs. While without a doubt the economic impact of women is substantial. Furthermore. Recent efforts initiated by the OECD (1997. organisation and business problems as well as to the exploitation of entrepreneurial opportunities.

improving the position of women in society and promoting entrepreneurship generally will have benefits in terms of women’s entrepreneurship. organising information seminars and meetings and/or providing web-based information to those wanting to start and grow a business. Co-operation and partnerships between national and international networks can facilitate entrepreneurial endeavours by women in a global economy. • Promote the development of women entrepreneur networks. In order for policy makers to address the situation the report makes a number of recommendations. This can be done by ensuring that the impact on women's entrepreneurship is taken into account at the design stage.perspective of entrepreneurship is still not a reality. Key policy recommendations • Increase the ability of women to participate in the labour force by ensuring the availability of affordable child care and equal treatment in the work place. • Periodically evaluate the impact of any SME-related policies on the success of women-owned businesses and the extent to which such businesses take advantage of them. Such offices could have programme responsibilities such as providing women's business centres. The creation of government offices of women's business ownership is one way to facilitate this. These are major sources of knowledge about women’s entrepreneurship and valuable tools for its development and promotion. More generally. The objective should be to identify ways to improve the . • Incorporate a women's entrepreneurial dimension in the formation of all SME-related policies. • Listen to the voice of women entrepreneurs.

is a . today Indian women have ventured into various field and encountered great success. The Indian women entrepreneurs are making their presence globally. Having overcome the controversial situations. especially over time. Infosys-1998. • Improve the factual and analytical underpinnings of our understanding of the role of women entrepreneurs in the economy. Good practices that are identified in this way should be disseminated and shared internationally. They not only are successful entrepreneurs. Lets have a look on the most admired Indian Women Entrepreneur in Inida who are the source of inspiration for others. which is a marketing advisory firm and the author of the book No Money Marketing. This requires strengthening the statistical basis for carrying out gender-related cross-country comparative analyses and longitudinal studies of the impact of important developments and policies.effectiveness of those that should be retained. IT People's Award for Women in Leadership-2008. but are doing a wonderful job striking a balance between their home and career. Paul Writer Strategic Advisory. DataQuest's list of most powerful women in IT in India. Her own company. Jessie Paul is currently the CEO of Paul Writer Strategic Advisory. Jessie Paul With many awards and recognitions in her kitty. 2007. Business Today's List of Women Achievers in India. She has been part of Wipro for four and half years where she created the shared-marketing unit for Wipro Technologies and Wipro Infotech. such as Chairman's Award. 2005.

Calcutta. She was named on Wall Street Journal's list of 50 women to watch in 2007 and 2008 and also listed among Time's 100 Most Influential People in The World in 2007 and 2008. she enrolled in Yale School of Management and earned a Master's degree in Public and Private Management. Chemistry and Mathematics from Madras Christian College and a PG Diploma in Management from Indian Institute of Management. Her career rolled on as a product manager position at Johnson & Johnson and textile firm Mettur Beardsell. . she became the fifth CEO in PepsiCo. Indra Nooyi Indra holds a Bachelor's degree in Physics. She directed the company's global strategy and led the company's restructuring. In 1978. She is considered as an expert in brand globalization.marketing platform for B2B early-stage companies in the traditional and new media space like social blogging. She joined PeopsiCo in 1994 and was named president and CFO in 2001. Iin 2007.

Her revolutionary work in the sector has earned her several awards. the biotechnology company based in Bangalore. She also has carved her place in the Forbes list of the world's 100 most powerful women.Kiran Mazumdar-Shaw The founder of Biocon. . She was recently named among TIME magazine's 100 most influential people in the world. Kiran also held as Chairperson of Syngene International and Clinigene International. including the prestigious Padma Shri and the Padma Bhushan from the government of India.

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