Post Graduate Diploma in Business Administration (PGDBA)

Overview: SCDL's integrated learning methodology goes beyond facts and theories; it is a process that teaches individuals not only how to manage organizations, but also how to continually grow and learn throughout life. The PGDBA curriculum builds a foundation of business savvy knowledge, skills, and abilities to succeed. During the first two semesters, all students pursue common courses. The third and fourth semesters cover courses specific to a particular specialization. The curriculum enables students to master the fundamentals of management principles, latest theories and best practices in business. Students are prepared to face a challenging market by gaining knowledge of accounts and finance, learning about HR and finance functions, the current market trends and also IT skills to compete in today's IT savvy world. The students are also made aware of various laws pertaining to business and economics. Lastly, the package is complete with Business Communication which helps students create an impact in this competitive world. Dual (additional) Specialization

Dual (additional) Specialization is applicable for PGDBA program.

Duration and Registration Validity The duration of the PGDBA program is of two years, while the registration is valid for four years. Eligibility Graduate in any discipline, from a recognized University, OR Diploma holders, (3 years diploma from recognized Polytechnic) with minimum 5 years supervisory experience after completion of diploma, OR International/SAARC students who have graduated from a recognized University. **Students appearing for the final year of the graduation examination can also apply (subject to graduation within the time-line specified by SCDL). Curriculum:
CODE 1ST SEMESTER CODE 2ND SEMESTER

11.101.01 11.102.01 11.103.02 11.104.01

Principles & Practices of Management Organizational Behaviour Management Accounting Managerial Economics

11.107.02 11.108.01 11.109.01 11.110.01

11.106.01

Business Law

11.311.00

11.178.01

Business Communication

11.112.01

Production Operations Management Financial Management Human Resource Management Marketing Management Research Methodology & Statistical Quantitative Methods Management Information Systems

a) Specialization - MARKETING:
Code 3rd Semester Code 4th Semester

11.113.01 Consumer Behaviour 11.117.01 11.114.01 Sales and Distribution Management 11.118.01 11.115.01 11.111.01 Advertising & Public Relations Strategic Management 11.119.01 11.312.00 11.313.00
Code

International Marketing Marketing Research Services Marketing & Brand Management B2B Marketing Virtual Marketing
4th Semester

b) Specialization - HUMAN RESOURCE

Code 3rd Semester

11.121.01 11.122.01 11.314.00 11.111.01

Personnel Administration HR Development & Training Industrial Relations Strategic Management

11.125.01 11.126.01 11.127.01 11.315.00 11.316.00

Organizational Development Performance & Potential Management Compensation Management Strategic HR & TQM Labour Laws

c) Specialization - FINANCE
Code 3rd Semester Code 4th Semester

11.129.02 11.130.01 11.111.01 11.132.01

Project Finance Capital Market Strategic Management Financial Institutions & Banking

11.133.01 11.134.01 11.135.01 11.317.00 11.131.01

Code

Taxation Security Analysis & Portfolio Management Strategic Finance Corporate Governance International Finance
4th Semester

d) Specialization - OPERATIONS
Code 3rd Semester

11.137.02 11.318.00 11.139.01 11.111.01

Materials Management Operations Strategy Techniques for Operations Efficiency Strategic Management

11.141.02 11.142.02

Supply Chain Management Quantitative Techniques

11.319.00 Project Management (Operations) 11.320.00 11.321.00

Code

Technology Management World Class Manufacturing

4th Semester

e) Specialization - CUSTOMER RELATIONSHIP MANAGEMENT

Code 3rd Semester

11.113.01 11.174.01 11.111.01 11.187.00 11.160.00

Consumer Behaviour Customer Relationship Management Strategic Management Services Marketing E-Business

11.189.00 11.199.00 11.117.01 11.118.01

Advanced CRM B2B Markets and CRM International Marketing Marketing Research

Fee Structure: Post Graduate Diploma In Business Administration (PGDBA) (Specialization: Marketing/Finance/HR/Operations/CRM)
Registration Fees (Non-refundable): For Indian Residents (General or Civil / Defense Personnel / Paramilitary / Police / Symbiosis employee): Rs. 1000/ International Students: US $100 OR Rs. 4600 / SAARC Students: US $75 OR Rs. 3450 /Note: The registration fees must be paid along with the application form, failing which the form will not be processed. Registration fee implies application processing fees. Program Fees: General: Rs. 30,000 / Active Defense / Paramilitary / Police: Rs. 27,500 / SAARC Students: US $ 1000 / Rs. 46,000 / International Students: US $ 1900 / Rs. 87,400 /Note: Exam fees are not included in the program fees & have to be paid for each exam attempt along with the exam enrollment form, from time to time Additional (Dual) Specialization Fees for PGDBA: Additional (dual) specialization fees (non-refundable) are to be paid along with the application (service request form available on the website) for additional specialization. Students should first complete their primary specialization and only after successfully completing the primary specialization subjects, students can submit online assignment and can appear for online exam of additional specialization. The registration validity for the program remains same; no further extension will be provided for completion of additional specialization. If the student wishes to cancel his or her additional specialization, the student has to forward a written application to The Director. No refund request towards additional specialization fees paid will be entertained. General or Civil / Defense Personnel / Paramilitary / Police / Symbiosis Employee: Rs. 7,000/SAARC Students: US $ 300 OR Rs. 13,800 /International Students: US $ 600 OR Rs. 27,600 /-

Excella Institutions BD 371,Sector 1 Salt Lake City Kolkata 700064 Email :info@excellainstitutions.com Contact no-9748664444 Contact Persons-Shyam Dalmia 21 WEST BENGAL KOLKATA Mukti Chambers,Ground Floor,4 Clive Row,Kolkata 700001 West Bengal 033-22420074/75/72