The missing „Dislike“-Button


Misplaced and unwanted advertisments
Just the other day I noticed the „System“ flooded my laptop with advertisements for cheap “British Airways” flights inviting me to visit London of England and other locations around the planet. It may have been a general offensive action to attract passengers and raise passengers numbers in the starting spring season. Anyway it didn't work and in fact the advertisement had a negative impact on my attitude to “British Airways” or visits and travels to the island's locations. After what BA had done to me at the Heathrow Hassle of 12th August 2006 it had been clear to me that I never would ever think of stepping into a BA-machine for the rest of my life. I even swore to avoid the BA-alliances to be sure I could not be reorganized from a partner's flight into a BA-flight where I might experience another of the Heathrow Hassles which are rather common in London. Of course I know the way the web-system works, detects our keywords in eMails, in clicks and search-lines. All web-activities are being registered, documented and stored in global databases. These data and profiles are being sold, analyzed by the FBI, CIA, numerous advertisement companies, and unknown manipulating societies. I am aware of these observations and I know we receive advertising triggers to buy things, order flights and sell cars or books which have been identified as our property. The “system” knows what we have, what we like and what we need. The only thing the “system” ignores is what we dislike. I have invested considerable amounts of energy to spread the news how badly British Airways the 12 th of August 2006 and the following months1. I had to write hundreds of letters, faxes and mails to reach the customer service in order to pay back my expenses2. This effort was all in vain and ended up in a harsh letter by a German lawyer who summoned me by legal action to never contact customer services again. I also informed my relatives, friends, neighbors and colleagues and advised them to avoid BA. Of course these letters and web-entries are still stored in the web's database and probably the “system” still analyzes the keywords and notices my frequent contacts to British Airways, thinking “Hey, this man is a BA-fan and probably may be interested in a nice flight to London in April”. Well, of course any suggestion to fly BA to Heathrow would be the last thing on my mind and it probably still raises my adrenalin level to dangerous levels. I certainly never activated the “I Like”-button for BA and I am pretty sure there had not been a “like”-button at the time of 12th of August 2006 or before. As a matter of fact I avoid to push “I like”-buttons. I considered the advantages of the “dislike”-button. Of course the “system” has some problems in identifying “dislikes” and “likes” in the mails and web-activities. Any occurrence of keywords will trigger advertisements, which may result in lost bandwidth or even harm the advertising companies for the bad feelings in potential customers who remember how they have been treated five or six years ago.
1 Published reports in various languages are Is the EU going to reorganize the Chaos at the Airports ??, The Heathrow Hassle and the Heathrow Hysteria – unfit to provide any kind of …, Zur Definition der Höheren Gewalt, EU verärgert über Flug-Chaos. In contrast I even mentioned the bad Heathrow experience to illustrate positive experiences at other airports such as in a trip to Krakau-Poland (Een Citytrip Naar Krakau (reisbericht / dagboekfragmenten 23-27 november 2011). 2 It may have been 1400 pounds for new tickets for Lufthansa flights if my memory serves me well.

The “dislike”-button might end the flood of advertisements of disliked companies and I suggest this button should be considered as a sort of “Robinson”-marker: “do not bother me with any advertisement for this special brand or company”.

The Dislike-Button
I remember I saw a “dislike”-button at the “Federal Reserve System”-entry in Google Maps3 and I remember to have activated it in my worries and nightmares that the central banks are going to ruin the global economy with their abstruse ideas of flooding the world with cheap money. Most probably this button will not be respected or evaluated by any of the search machines. The rating with two stars is “not very good”, which is rather remarkable for a US-institution filled with pride for its currency. There are 34 notes recorded at this site and most of these are negative.

30 Constitution Avenue Northwest, Washington, DC, Vereinigte Staaten +1 202-452-3000 ·

London Heathrow Airport
I now entered London Heathrow Airport and tried to enter my evaluation in order to let Google know I did not want any advertisements for London Heathrow Airport or flights to and fro this location. Evaluation immediately had been accepted in the case of the “Federal Reserve System”-entry, but has been denied for London Heathrow Airport, although I had been logged in with my Googleaccount. The “system” summoned me to define an alias to enter my personalized evaluations.

Rating Heathrow Airport
This was very strange. It looked like a filter to avoid negative evaluations. Now I under stood the very positive evaluations (“very good”), which are quite uncommon for the location which even is famous for its ruinous “Heathrow Hassles”.

Fig. 1: System summoning me to enter an alias for evaluation Heathrow Airport

Premium evaluations
There even are 4 premium evaluations marked as “excellent”, which is quite uncommon for an institution which has been titled as “big obstacle”, “blow not only to hoteliers and retailers”, “undermine London's status”. The hassle of using Heathrow could undermine London's status as a leading financial centre, the City minister warned today. K 4 Consider tourism. Foreign visitors spend nearly £17 billion in the UK each year, half of it in London. Three quarters fly in, many through Heathrow. Every one who decides not to return is a blow not only to hoteliers and retailers, but to the public purse too5. …. Complaints about "Heathrow hassle" aren't new. It has blighted the airport for years. But the trouble it's causing is mounting. Only this week, the head of a major international airline was kept waiting for hours in a typical example of the pointless and embarrassing failure to focus checks appropriately. In a censured “Like/Dislike”-button it is easy to avoid any entries form outside and fill it with some positive fake evaluations, including the “Excellent”-premium notes. Some of the company's staff may write a number of praising reports and that's all you need for good representations. Of course insiders immediately will identify these fake entries and the censored evaluation buttons.

Google Places
In a test I managed to get access to the rating system named Google Places and rated a few airports I had visited. In fact I have been flying many miles, mostly one flight each year. Only a few of these flights and airlines turned into bad dreams and only one turned into a nightmare. But things had changed and I remember to have experienced the BA-service before, in 1959.

4 'Heathrow hassle' could harm the City | Mail Online - 30 Jul 2007 5 Point-scoring hides harm of 'Heathrow hassle' - News - Evening … - 11 Nov 2011

8 December 1959 – London - Caracas
I remember to have flown British Airways way back in 1959 when the airline must have been named BOAC. At that time the British Empire was still intact, the Pound was strong and British industry impressive. BA had been known to be famous and known for quality and service. These facts of course have deteriorated from those days... At the 8th of December 1959 I have been traveling by flight BA696/060 from London to Caracas. The plane is a Bristol 175 Britannia 312 with serial number G-AOVC 6. This all has been documented in the diary fragments for the years 1954-1960 (in Dutch language).7 Strong winds force the pilots to choose an unplanned deviation from London to Boston via the Bermudas, Barbados and Trinidad towards Caracas. I still own some flight plan documents of this flight for the trajectory Bermuda-Barbados: • • • • • • height: 5900 meters Cabin pressure: height 1500 meter temperature: -5°C ground speed: 580 km/hour Delay: 4 hours Arrival at Barbados: 17:45 GMT

Fig. 2: Flight London-Caracas at 8th of December 1959

6 Foto (G-AOVC) 7 Dagboekfragmenten 1954-1960 (in Dutch language)

Fig. 3: Flight Plan BA696/060 for the 8 December 1959

Fig. 4: BOAC Bristol Britannia 312 G-AOVP landing at Manchester (Ringway) Airport
Author: RuthAS - licensed under the Creative Commons Attribution 3.0 Unported license.

It is very courageous for the Fed to allow an uncensored “Like/Dislike”-button for their GoogleMaps representation. Even in the case of a dislike the system will accept my vote and I consider the statistical evaluation as a truthful representation of the voters' opinion. In contrast I consider the Heathrow “Like/Dislike”-button for their Google-Maps representation as a fake-button, which does not represent the public opinion. I am unable to document my “dislike”opinion, which might help the “system” to control the flow of advertisement to my web-site. Censored “Like/Dislike”-buttons are unable to help the “system” to save bandwidth and to prevent unwanted messages to unsatisfied customers, by flooding irritated web-users with advertisements for abhorred and cursed products. Maybe a new Robinson-database needs to be installed in which unsatisfied customers may enter their cursed brands to avoid any advertisement for the cursed products. The first entry may be reported at the end of this essay: please mark the author jwr1947 of this report for the entries: “British Airways”, “London” and “Heathrow”. Thank you!

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