Contents

Introduction First Year - Course Details Trimester I Trimester II Trimester III Second Year Course Details Trimester IV Core Subjects Major Specializations: Marketing Finance HR Operations List of Verticals Trimester- V Core Subjects Major Specializations: Marketing Finance HR Operations List of Verticals Trim VI

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Introduction:

Program Objectives:

Plan of Study:

Foundation Week Courses: Foundations Courses are offered in first three
weeks for fresh students with following objectives.

a) To act as a bridge courses ( for students not expose to subjects earlier) b) All students will be evaluated at the end of each foundation course (objective
online test) to ensure that they have the basic knowledge of specified areas. c) They have the basic competence in Fundamental Accounting, Business Maths, Economics, Computer literacy, Communications.

Subjects for Trimester I, II and III Trimester I General Management Trimester II Trimester III

Perspective Management Legal Aspects of (100 marks) Business (100 marks) Business Communications Foreign Language (50 (100 marks) marks) German/Japanese Functional Areas Managerial economics Applied economics (50 Business Environment (50 marks) marks) (100 marks) Finance Financial A/C (50 marks) Management Financial Mgmt (100 Cost accounting (50 Accounting (50 marks) marks) marks) Taxation (50 marks) Marketing Marketing Principles (100 Financial Accounting & Marketing Applications marks) Financial Management-I & practices (100 marks) (100 Marks) HR Individuals in Managing groups for Human Resource Organization (50 marks) performance (50 marks) management (100 marks) Operations Operations Research Production (100 marks) management (100 marks) Quantitative Business Statistics (100 Research Methodology Techniques marks) & Marketing Research (100 marks) IT & Ebusiness E-Biz Foundation (100 Business Analysis – Outsourcing Subjects marks) includes Information Management (50 marks) Energy in Business, process design, HCI usability & UML ) (100 marks) E-Biz Technology (100 IT Security & ERP ( Enterprise marks) Compliance (100 marks)Solutions, Overview of ERP, SCM CRM Enterprise portals) Data ware housing & Mining (100 marks) Intro to Telecom (50 marks) Integrated Project (50 Integrated Project (50 Integrated Project (50 marks) marks) marks) Total Credits 8.5 (850 marks) 9 (900 marks) 7.5 (750 marks)

7. Fundamentals for personal and organizational success Group Dynamics. Resource Management Power of Vision. Principles of Management – Davar 3. Perspective Management I Learning Objectives Both principles and practices of management as an academic discipline as well as a profession are surveyed. Crisis management Decision making.Trimester I GM 101. Good to Great – Jim Collins . Students will acquire knowledge through the textbook. examined. 6. 5. and the outdoor programs (as well as the material accessible through audio visual media) and apply them to specific real world management phenomenon. Stretch Assignments Reference Text 1. and diversity issues in planning. Success Syndrome. 4. Time management Strategizing. Ethical Judgment Managing your Career. and objectives  to comprehend the significance and necessity of managing stakeholders  to conceptualize how internal and external environment shape organizations and their responses  to demonstrate empirical understanding of various organizational processes and behaviors and the theories associated with them  to demonstrate critical thinking skills in identifying ethical. Risk taking. Achievement Orientation Coordination. 8. 9. and reviewed. 3. organizing. global. controlling and leading functions of management  Understand organizational design and structural issues Course Content 1. Team building Leadership. Follower ship. middle and the top) levels  to explain the relationships between organizational mission. Organization structure Networking. goals. 2. Management – A competency building approach – Heil Reigel / Jackson/ Slocum 2. Following are specific objectives of this course:  to understand the roles and functions of managers at various (entry.

K. (2003) The study skills handbook – 2nd Ed Macmillan 2. Turner. Course content: 1. exchange of ideas 2. annual reports. evaluating the work of others in communication and delivering constructive feedback . Reference books 1. Drew. Payne. Buzan. J. presenting under difficult or unplanned circumstances. E. 8. running better meetings.GM 102 Business Communications Learning Objectives This course enhances students’ competencies in communicating with stakeholders. (1998) Studying @ university and college Kogan Page 8. reports. (letters. 9. N. Developing writing skills : the process . T. needs. B. barriers . and understanding of. flyers. Theosarus – Merrilium . I. a. Northledge. Interview techniques 5. Financial Times . The impact of technology on organizational and inter-organizational communication – widening our horizons. Understanding Communication: its process . Kogan Page 10. (1995) The manager’s good study guide The Open University 6. Cottrell. Giles. & Hedge. Intercultural communication – understanding the pitfalls to be able to overcome them. Developing Listening skills for the workplace. & Buzan. (2002) How to study: a short introduction – Sage 4. Developing Reading skills for different purposes 7. S. emails. (1990) The good study guide The Open University 5. and writing and evaluating strategic documents. (2001) The student skills guide Gower 7. (1998) Learning maps and memory skills. A. & Whittaker L. non-verbal aspects 6. S. & Bingham. Developing Speaking Skills: Making Presentations .Prentice Hall 3. (2000) The Mind Map Book BBC Books 9. Participating in discussions/ meetings .Oxford . Developing sensitivity to. Svantesson. O’Hara. leaflets. the practice for business purposes 3. advertisements) 4. R. S. (2000) Developing essential study skills. brochures.

revenue. Risk. Price-discrimination and Dumping. price. policies and practices. firm. Cost curves short term and long term – production function. maximization. Course Content : • Meaning and Features of Managerial Economics. competition. cost. and the relationship between market structure and the strategic choices that are open to the firm. Different market categories such as Perfect Competition. production. Demand forecasting. Managerial economics (Half Credit) Learning Objectives This course introduces the basic principles of economics and their applications to managerial decision making. profits.GM 103. Monopolistic Competition and Oligopoly. distribution. Concepts of Economics relevant to business :-wants. Managerial Economics – Milton Spencer & Louis Siegleman Economics – Samuelson . ranging from situations in which firms have many competitors and few tactical options to those in which there are a small number of firms competing vigorously along several strategic dimensions. • Determinants of Demand. uncertainty. Paul & Gupta. industry. innovation and profits. Revenue structure in different market categories. Monopoly. Applications covered include decision making in risky situations. wealth. economics and diseconomics. supply. Break-even analysis. Pricing decision. elasticity of demand and supply. Fundamentals of Mangerial Economics – James Pappas & Mark Hershey. welfare. Profits maximization and other Objectives of a Firm. appraisal of profitability of a project. utility. Market and equilibrium price. An effort is also made to envision the features and phases of Business Cycle. The course begins with the analysis of the decision making of individual consumers and producers interact with one another in a variety of market settings. consumption. average and marginal concepts. Macroeconomics – business cycle and business policies. demand. optimization. market. as no single firm works in isolation. pricing policies of the firms. micro and macro analysis. monopoly. Reference Text • • • • • Managerial Economics – Joel Dean Managerial Economics: Concepts & Cases – Mote.

Evaluation and Accounting of Inventory.F104 Financial Accounting . Fixed Assets and Depreciation Accounting. Impact of Accounting Concepts on Income Statement and Balance Sheet. 2. 7. Preparation and Complete Understanding of Corporate Financial Statements.Ghosh Financial Accounting – Reporting & Analysis – Stice & Diamond Financial Accounting: R. 8.P. Treatment of R & D Expenses. Preproduction Cost. In the Vertical Form of Financial Statements. Deferred Revenue Expenditure etc. Preparation of Financial Statements with Adjustment Entries. Concepts of Accounting. Revenue Recognition and Measurement. 3.Half credit Learning objectives: Designed to develop an understanding of accounting principles for users of accounting information. Course contents: 1. 4. Focus will be on recognizing. Introduction and Meaning of GAAP. 4. 2. An Overview of Income Statement and Balance Sheet. understanding and finally. Preparation of Cash Flow Statements Reference text: 1. 5. Important Accounting Standards. The course looks at how users of financial information interpret accounting reports when making business decisions. (Balance Sheet in Horizontal or Vertical Format) 9. applying in the real world the basic financial accounting concepts. 10. Accounting Mechanics : Process leading to preparation of Trial Balance and Financial Statements. Financial Accounting: Text & Case: Deardon & Bhattacharya Financial Accounting for Managers – T. Introduction to Accounting : Concept and necessity of Accounting. Narayana swamy Full Text of Indian Accounting standard – Taxman Publication . Capital and Revenue Items. The emphasis is on profitability concepts and performance evaluation. 6. 3. 5.

Course Content: • • • • • • • • • • • • Cost Accounting Fundamentals: The Accountant’s role in the organization. Overhead accounting and control. Measurement of cost in a required format. Materials & labour accounting and control.A managerial emphasis. An introduction to cost. The focus on basic concepts. Explain the use of cost management information in the different functions of management and in different types of organizations.design and application.Colin Durry. Srikant Datar.Charles Horngren. Classification of cost by function. • Cost Accounting. their use and importance. • Cost accounting. Methods of costing. Cost control system. Note: Students should refer the latest editions of the above texts. process costing and service costing. • Cost Accounting – Khan & Jain.F105 Cost Accounting . George Foster. Preparation of cost sheet. cost terms. strategic decisions and the management accountant etc) How the contemporary business environment has influenced cost management. financial accounting and cost accounting.job costing.Half credit Learning Objectives: The course emphasizes the decision facilitating aspects of cost accounting by using the theme of ‘Different costs for different purpose’. analyses. Reference texts: • Cost accounting. uses and procedures helps recognizing cost accounting as a managerial tool for business strategy and implementation.Babatosh Banerjee. . elements and behavior.(management accounting.

Marketing Principles Learning Objectives This course introduces students to the theoretical and conceptual aspects of the subject of marketing management. Designing Marketing Mix and Strategy: Product / Service and Brands. New Delhi: Pearson EducationBasic Marketing. Channels.M106. Promotions Reference Text 1. Targeting and Positioning 11. Scanning Environment: Scanning Macro-environment. Rajan Saxena (2003). 6. interpreting and reading market research reports 10. V. Marketing Management. Segmentation. Value and Retention 2. Perrault and McCarthy 2. Understanding 5. Rural Markets 8. Social Marketing 9. Information Systems and Demand Forecasting 4. Course Content 1. New Delhi : Tata McGrawhill 4. Marketing Management Text & Cases Tapan K. Specific course goals are to introduce students to concepts and terminologies of marketing. analysis and basic marketing strategy formulation. International Markets 7. Pricing. 3. Introduction to Marketing: Evolution of Marketing. Implementation and Control (3rd Edition). Market 3. New Delhi: Macmillan India Ltd. Marketing Management: Planning. 12. Class lectures and discussions provide an exposition of key concepts and are supported by research on current marketing practices. Ramaswamy and S Namakumari (2002). Consumer/Business Markets and Behavior and Dealing with Competition. Satisfaction. Evaluation of Market Opportunities: Strategic Planning Processes. Customer Centricity. Concentration is on the areas of market planning. Second Edition. . Panda. Market Research: Basics of research. The course employs a balanced mix of case and class discussions. Philip Kotler(2003). Marketing Management: Eleventh Edition.13th edition. S.

Personality Types. 4. Interpersonal Behavior: Interpersonal Conflict and Management of One-to-One Relationship. Personal Effectiveness. Reference Text 1. Effect of Values on Attitudes and Behavior. Individuals in Organizations (OB 1) (Half Credit) Learning Objectives This course is designed to provide students with an understanding of people's behaviour in organizations. Attitudes and Behavior. Values: Sources of Values. Personality: Meaning and Determinants of Personality: Process of Personality Formation. Origin. Motivation Concepts: Motives. Effect of perception on Individual Decision Making. Self Management: Learning Concepts and Skills. Process Theories. Assessment of Personality Traits for Increasing Self Awareness. Goal Setting. Need Theories. Stress Management. The course is designed to ensure students recognise that understanding human behavior is a pre-requisite to a fuller understanding of business and to give students a clear understanding of both the theoretical and applied basis of the subject. Organizational Behavior – Stephen Robbins 3. 6. Time Management. 7. MBTI 3. Course Content 1. Understanding Organizational Behavior – Udai Pareek 2. Nature & Scope of Organizational Behavior and its relevance to Organizational Effectiveness and Contemporary Issues 2. The course demonstrates the importance of people in the success or failure of organisations in the increasingly competitive. Johari Window. Conflict Resolution styles. Perceptual Errors. global work environment. Theories of Motivation and their Applications for Behavioral Change. 5. 8. Perception: Perceptual Processes. Attitudes: Components and Effects of Attitude and Work Performance. Organizational Behavior – Fred Luthans .HR 107.

Variance from Random Samples. Tests for specified values of Mean. Statistics for Management – Richard L Levin Statistics a fresh approach – D. Siegel Statistics for Business with Computer applications – Edward Minieka & Z. hypothesis testing and simple and multiple regressions Course Content The course aims at developing skills that are needed to deal with numerical information.One-way & Two-way Classification (for Equal Class) Reference Books 1. 4. Basic Statistics for Business & Economics – Mason.(F) Distribution 7. Particular emphasis is placed on topics that relate to model formulation. Test of Hypothesis 9. Chi-Square And Variance ratio . 5.C. estimation of model parameters. and variance. Marehas . conditional probability. Poisson. Simple Correlation & Regression /Multiple Correlation & Regression Spearman’s rank Correlation 11. Poisson. 6. Hyper geometric Negative Exponential. Analysis of Variance . 3. Test of goodness – of fit 10. and probability models such as the Bernoulli.Kurzeja 6. 1. Statistical Estimation Point & Interval estimation & confidence interval for Mean. Standard Normal (3). The role of probabilistic concepts such as independence. expectation. Uniform Sampling distributions: For Mean. 2. 5. 2. To reduce large amount of data into a meaningful form so that effective decision making is possible.H. binomial. Basic Statistical Concepts Summarization of Data Elementary Probability Theory: Elementary Statistical Distributions :Binomial. Proportion & Standard Deviation. Normal. 3.Sanders Statistics concepts & applications – H. Proportion. 4.D.Q108 Business Statistics ( Full Credit) Learning objectives: Introduces the statistical methods for analysis of business and economic data. Proportion & Variance 8. and normal are examined.Schefler Practical Business Statistics – Andrew F.

E-business models: Understand emergence of various e-business models.Emerging Trends: Cloud Computing and SaaS. The subject also covers emerging trends and a focus on India as potential e-business market.E-business and government. Course Content: 1. 4.com www.Emerging Trends: Web 2. e-Business 2. Class Presentations .Emerging Trends: Enterprise Business Mobility.com EB 110 E-business Technology (Full Credit) . 9. 2. The subject also introduces various e-business models. The Offshore Nation: The rise of services globalization: Atul & Avinash Vashistha 3. Don Tapscott.mckinseyquarterly. 11. Ravi Kalakota. Reference Books 1. their status and emerging changes.E-business and supply chains. 3.com. and Business Intelligence.com www.ittoolbox. Case Study: . The story so far: Gain a perspective into evolution of e-business and its impact on organization. Class Presentations. 10. infrastructure required to run e-business.economist.0: Roadmap for Success (2nd Edition) by Marcia Robinson. E-business concepts and frameworks. 6. role of government and businesses. 5. Class Presentations . Data Centers.com www.0. 8.com www. Freidman Websites www. Application Software. 7. The Long Tail: Why the Future of Business Is Selling Less of More by Chris Anderson 4.cio.Setting up an E-commerce venture in India. Technology Universe: Understand and demystify technology spectrum and their place in organization: Communication networks.EB 109 E-Business Foundation (Full Credit) Learning objectives: The objective of this subject is to introduce the phenomenon of e-business from a business perspective. The world is flat by Thomas L.emarketer. Group Exercise: A look into the future: Impact of emerging trends on organizations and management practices. Class Presentations. Web Technologies: Achyut Godbole & Atul Kahate 2.Amazon. Participants will learn about how e-business has evolved over years and where it is going. 5. Class Presentations.

The course will provide input on the overall technology landscape. the TCP/IP Protocol. Open Source – the open source movement – open source solutions in various areas such as OS. 3. Java Script etc. Pop3. Reference Books: 1. 2. other systems software.com.Net and Java – various concepts related to web development and web platforms such as the Virtual Machine. Tata McGraw Hill 2.gartner.Learning objectives: The purpose of this course is to provide an MBA student a perspective on the various technologies and platforms required to build IT/e-Business solutions. Database Management systems – the role and purpose of a DBMS. etc. the Transaction Monitor. the pros and cons of each technology option and provide a comparative understanding about competing technologies. Sample SQL statements for data manipulation – basic concept of database design and the notion of Normalisation of a database – features of a DBMS system. The technologies covered include Web technologies. Hardware components such as the desktop. Trade magazines. Component Development – pros and cons of each platform. Course Content: 1. IMAP. relative strengths of each and a comment from the buyers point of view. servers etc. Introduction to telecom. 3. Presentations by student groups on the technology component which they have studied – this should highlight competing products/brands. Web technologies – by Achut Godbole and Kahate . ftp etc overview of HTML . Web Application Development Platforms – overview of the two main platforms viz . Hence this course will focus more on the application side of e-business. DBMS.com . Web resources such as www. Computer and IT and Networking fundamentals – components of hardware and software – basic principle of working and the attributes of each hardware/software components forming part of a typical IT infrastructure – the discussion would cover Operating systems. While this course includes both hardware and software platforms hardware. applications on the Internet viz e-mail. Trimester II . the concept of Domain and IP for a domain. modem. various other protocols used in the Internet such as SMTP. products and platforms. mobile technologies. N Tier architecture. concepts related to RDBMS. 4. the OSI Model.ciol. 5. and Server and Network Technology platforms to name a few. Network Computing etc. Overview of Various other development languages for the front end and server side viz ASP. network infrastructure and telecom would be discussed in greater detail in courses such as Infrastructure management. 6. Express Computers. such as Dataquest. www. HTTP etc. Internet fundamentals – how internet works.

2. Negotiation Laws Exposure to Laws Governing Business Restructuring (including A&M. 8.Kapoor Business Law by Bhulchandani The company act by Avtar Singh Cyber Laws by Taxation Publishers GM 202 Business language . Closure etc. • To provide adequate knowledge of recent developments in Law Course content: 1. 3. Sickness. 4. 6. Legal aspects of Business Learning Objectives: • To familiarize the students with the basic concepts of law. Business Law by N.) 9. 7. 3.GM 201.Different Acts Exposure to International Business Treaties . Concept of VAT Reference Text 1.D. Consumer Protection Act 10. Indian Contract Act Sale of Goods Act Salient Features of Companies Act Restrictive & Unfair Trade Practices (Competition Act) Cyber Laws including e-commerce Regulations Intellectual Property Rights. 2. 4. 5.

www.in.imf. Course Outline : 1. They can choose between German. Applied Economics (Half Credit) Learning Objective This course will enable the students to have a through understanding of the principles of Economics that apply to an Economic system as a whole.in. the money supply process. 7.org.economist. 2. Monetary Policy Strategy: the International experience.com. Banking and Financial Markets. Introduction to Macroeconomics . Columbia University. genesis of India’s economic crisis of 1991.org. www. Pearson.rbi. 5. Mish kin. Introduction to Central Banking and Commercial Banking. 4.org. www. GM 203. http://finmin. Money and Inflation. www.Macro-economics and the Great Depression. and its comparison with other Asian economics.Students need to learn one foreign language. 3. Aggregate Demand and Supply Analysis. Objectives of Monetary Policy. Introduction to Monetary Economics: Monetarists versus the Keynesians. 3. and economic growth. World Development Report. (various years) 4. Economic – Samuelson F204 Management Accounting – Half credit . tools of Monetary Policy. Role of banking in the Economy. Role of money in a country’s economic development. www. 2004. stabilization policies. Goals of Macro-develop Economics – Conflict in goals . Reference Text 1. Key Web resources: www. Balance of Payment Crisis and role of IMF and World Bank.Tools of Macro-economics – National Income and related Concepts – Green NNP & Uses of National Income Data. and also develops students’ familiarity with Economic performance measures. the financial sector.com. how monetary policy impacts business and business cycles. Frederic S.bis. Causes of Financial instability. The Economics of Money. Role of Monetary Policy. 2.org. 8. World Bank.worldbank.feer. the connection between oil crises and India’s economic history – a comparison with the Latin American Countries. understanding banking crisis. Indian Economic History.nic. Japanese or French. 6. Various publications of the Reserve Bank of India. 5. Inflation and Employment. Money: Evolution of Money. Such a course places particular emphasis on the study of National Income and price level determination.

3. 4. Master Budget. Profit Centre. 5. operate v/s shut down. Responsibility Accounting – Cost Centre. achieving success with ZBB and drawbacks of ZBB. Revenue Centre & Investment Centre Approaches – Use of Responsibility Accounting in Performance evaluation. Reference texts: 1.A Managerial Emphasis. 5. Budgets and budgeting cycle. Flexible Budgeting –its importance.Learning objectives: This course focuses on the basic concepts and techniques in management accounting and their application in the changing competitive environment. Management accounting. 3. Standard costing and Variance analysis. 2. essentials of CVP analysis. Cost accounting. 2. George Foster. Zero Based Budgeting. Management Accounting –Khan & Jain. 3. Product mix. profit Planning. 4. Management accounting for profit control. and Budget manual. Responsibility budget and performance Budget.Charles Horngren. Course content: Distinction between Cost Accounting & Management Accounting.make v/s buy. Computation of Break even Point. Transfer pricing for decision making. 3. Margin of safety. capacity utilization. Angle of incidence. budget committee. 5. Functional Budgets. Tools for planning and control-Budgetary Control: 1. Note: Students should refer the latest editions of the above texts. Using CVP analysis for decision making. advantages of budgets.Charles Horngren. Cost-volume-profit assumptions and terminology.Colin Durry. Srikant Datar. export pricing etc. Marginal Costing & Cost Volume Profit Analysis: 1. Limitations of absorption costing. F205 Financial Accounting & Financial Management – (Full credit)( Currently under revision) Existing syllabus given in Trim I & Trim III respectively . 4. 4. Cost Accounting. Segregation of Costs – purpose and importance.Keller & Ferrara. 2.

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It helps in demystifying the complicated subject of taxation. Heads of Income and Computation there under. Circulars. Clarifications 3. 2. 5. Rules. Sales taxes Excise duty Reference Text 1. (Chapter VI A) Indirect Taxes 1. Taxation – Singhvi & Chopade (Only Chapters pertaining to Central Excise.Direct & Indirect Taxes – Half credit Learning Objectives The course aims to inculcate the spirit of understanding a complex law like Income tax Act through the text of the law itself and understanding the rationale for the scheme of the law.T & MVAT) . 2. Singhania Vinod 4. Students guide to Income Tax – Dr.S. Bare Text of Direct Tax Laws.F 206 Elements of Taxation . Residential Status and Scope of Income – Incidence of Taxation 4. Exclusion from Total Income (S. Deductions from Gross Total Income 7. Course content Direct Taxes 1.10) 6. Government Notifications. Definitions/Concepts (To the extent necessary to compute taxable income) 3. Scope of Income Tax 2. C.

Distributed Leadership. leadership styles and effectiveness. size. environment of organization. 5. By the end of this course. empowerment. interpersonal and group processes within organisations. Structure. Organizational Roles: Concept of roles. group conflicts and group decision making 7. cross functional and self directed teams. Organization Behavior. leadership and managerial roles. organizational conflicts – causes and resolution 2. tactics and strategies. Fred Luthans. successful students will recognise the key issues in managing people across different hierarchal levels and utilise appropriate conceptual frameworks to explain differences. They will also be able to identify and explain the impact of variables in the application of key organisational behavior theories by managers. The course aims to enable students to explore the key dynamics of the multi-cultural work environment produced by the interaction of the above processes. role conflicts and stress. Prentice Hall. contemporary issues in leadership. organizational culture and climate. March 2004 2. 10th Ed. 3. politics at workplace. Role of Leader in creating Cultures. Team Effectiveness: Nature of effective groups. 8. Mary Ann Young Von Glinow.HR 207 Managing Groups for Performance (Half Credit) Learning objectives This course covers key concepts associated with individual. Organizational Design: 7 S Framework. contemporary issues relating to business situations. McShane. Culture: Environment. Organization Behavior. Leadership: Concepts and skills of leadership. McGraw Hill / Irwin. making team effective – impact of job design on work motivation. Stephen P Robbins. role dynamics.. 9. Organizational Change: Process of change and Organizational Development Reference Text: 1. McGraw-Hill College. Organizational Behavior: Emerging Realities for the Workplace Revolution Steven L. 6. February 2004 OP 208 Operations Research ( Full Credit) . technology. Power and Politics: sources and uses of power. November 2004 3. 4. Group Behavior: Work groups formal and informal groups and stages of group development. Group Dynamics: Concepts of Group Dynamics. Course content: 1.

Formulation of Models. Course content: 1. The primary emphasis will be on linear programming and its applications. and the transportation and assignment problems. 6. and General Service Time. Inventory Models: Types of Inventory Situations Fixed Quantity/Fixed Review Period – Cost Involved – Deterministic Probability Models – Economic-Order- . Diverse Problems – Graphical Explanation of Solution . 3. post optimality analysis. 7. and Application Potential to Diverse Problems in Business &Industry. Addition/Deletion of Variables/ Constraints – Dual Simplex Method – Problems Limitation of LP visà-vis –Non-linear Programming Problems. 4. Linear Programming (LP): Duality Principle – Primal / Dual Inter-relation – Post Optimal Sensitivity Analysis for changes in b-vector. With and Without Limitations of Queue Size. The emphasis is on solution methods and strategies. Unbounded ness. The objective is to introduce the student to the OR process and to a number of different areas within OR. the simplex method. (M/G/1) Single Channel with Poisson Arrival Rate. Formulation of Model – Solution Procedures for IFS and Optimality Check .Balanced / Unbalanced Maximization / Minimization – Case of Degeneracy – Prohibited Routing Problems – Post-Optimal Sensitivity Analysis. c-vector.Maximization / Minimization – Simplex Algorithm – Use of Slack / Surplus / Artificial Variables – Big M Method/ Two Phase Method – Interpretation of the Optimal Tableau – (Unique Optimum. Brief Introduction to Non-LP models and associated problems. covering modeling. and Hungarian Method of Solution – Maximization / Minimization – Balanced / Unbalanced – Prohibited Assignments – Problems. Infeasibility & Redundancy Problems. Formulation of Model.Learning Objectives: The purpose of this course is to study the basic tools for quantitative methods for decision making. Transportation Problem (TP): Concepts. Events – Arrow Diagrams – Time Analysis and Derivation of the Critical Path – Concepts of Floats. Network Analysis: Minimal Spanning Tree Problem – Shortest Route Problem – Maximal Flow in Capacitated Network – Concepts and Solution Algorithms as Applied to Problems – Project Planning & Control by use of CPM/PERTConcepts.) 5. free. and Negative Exponential Service Time. 8. Jobs. 2. Genesis. Queuing (Waiting-line) Models: Concepts – Types of Queuing Systems (use of 6 Character Code) – Queues in Series and Parallel. Scope and Limitations. independent) – Crashing of a CPM Network – Probability Assessment in Pert Network. Introduction to OR: Concepts. Assignment Problem: (AP) – Concepts. PKFormulae 9.Problems based on the results of following models (M/M/1) Single Channel Queue with Poisson Arrival Rate. Linear Programming (LP): Concepts. interfering.This is an introductory course in operations research (OR). Definitions of Project. Multiple Optimum.

Inventory. 6. 4. 2. Sub-games Method for m x 2 or 2 x n games – Graphical Methods 13.sum and Non-zero-sum games.Solution Procedures to 2-person zero sum games – Saddle point. Individual Replacement Policies. Mixed Strategy.D.K. n-person games – zero. Operation Research . Maintenance etc. 3.Sharma Operations Research.Vora Quantitative Techniques in Management – J. Profitability. 12. 11.Kapoor . Methods & Problems – Sasieni M. New Product.Taha Quantitative Techniques in Management – N. Game Theory : Concepts-2-person.M. Replacement & Maintenance Models: Replacement of Items Subject to Deterioration and Items Subject Random Total Failure – Group vs.K.Quantity (EOQ) and EBQ for Finite Production Rate. 10. Equivalence of Game Theory and Linear Programming Models – Solution of 3x3 Games by LP Simplex including Duality Application for Maximizing/ Minimizing Players’ Strategy Reference Text 1. 5. Digital Simulation: Concepts – Areas of Application – Random Digits and Methods of Generating Probability Distributions – Applications to Problems in Queuing. & others Principles of Operations Research – N. Wagher Operation Research – V.Sensitivity Analysis of EOQ – EOQ Under Price Break – Determination of Safety Stock and Reorder Levels – Static Inventory Model – (Insurance Spares).

Consumer Panel. Retail Panel Reference Text The faculty will be sharing a list of relevant reference sources throughout the course. Syndicated Research – Brief Introduction to TAM. Brand and Communication Research 9. Relevance and Scope of Research in Management 2. Analysis Part 1 6. Research Design. Presenting Research Data 10. The module provides a framework to students for designing and executing research. Analysis Part 2 7. 5. 4.Q 209 Research Methodology And Marketing Research ( Full Credit) Learning Objective This course attempts to define what research is. . IRS. Steps involved in the research process & Converting Business Problems to Research Objectives. and the various methods that researchers use to investigate problems. Data Collection: Questionnaire Design. Course Content 1. 3. why we do research. Product Concept & Pricing Testing 8.

To help participants appreciate the relationship between Information Systems/IT to business and organizational strategy To train participants in designing a good MIS report To train participants to study and document business processes. To document the decision process and highlight the information needed for taking the decision. To study Business Processes and Information flows in a variety of businesses. • • • • • • • Course Content • Basic Concepts about Information & the need for Information in an Organisation • Info Energy for day to day workflows • Defining MIS needs of a manager • CSF Methology a more complete understanding • Information Energy for Business Decisions • Relationship between Information Systems and Organisation • Information as a Strategic Tool • Information as an Asset and the need for Information Security • The role of IT in Information Systems Reference Text • • MIS a Conceptual Framework by Davis and Olson McGraw Hill Publication 2nd Edition Case Studies : o Cases/Caselets Authored by Prof Pradeep Pendse on  Determining Information Needs  Evaluating Information Requirements .EB 210 Business Analysis (Information Energy in Business)( Full Credit) Learning Objectives • • • To help participants understand the importance of Information and Information Systems in today’s world To clarify Key terms and concepts related to information To expose participants to a few typical information systems such as Accounting. To introduce the concept of Information Security. To train participants to map the information required for a given decision making process. MRPII. To understand how information can be used in various areas to bring about competitive advantages to an organization. The purpose of the exercise is to get a good understanding of a business process. Inventory etc – To explain these in terms of information flow as well as broaden their perspective on these in terms of the variations in these systems based on the nature of business.

Caselet on Information Security

EB 211 IT Compliance & IT Security ( Full Credit) Learning Objectives   General understanding about compliance requirements for enterprise risk in the current context. Understanding the principles and basic provisions and implementation requirements for each of the standards.

Course Content • • • • • • • Explaining the context and overview of compliances in various areas IT Act and related Indian Laws Sarbanes Oxley Act and related US Legislations SAS 70 BS-7799 HIPAA ITIL • IT Governance Framework – COBIT – The COBIT model, key IT processes etc Reference Text • • • • COBIT 3.0/4.0 – IT Governance Institute BS – 7799 – IT Security Standards Appropriate Standards like Sarbanes Oxley IT Act 2000 IT Security Learning Objectives    Understand risk associated with IT Appreciate need for the framework in accordance to IT Security Governance. Understand the Audit view point

Course Content 1. Importance of Risk Management in IT. View of Information as an asset and the need to protect it. 2. Risk Management- Definition of Threat / risk 3. Risks associated with IT, Broad approaches to Risk management.

4. Various Controls such as for:  Physical Security  Anti-Virus, Anti Spam etc  Media Handling  Application Security  Access Controls  Environmental Controls  Security w.r.t External Agencies 5. Mapping of security products to various areas and controls 6. Business Continuity Management 7. Business Continuity Plan 8. Disaster Recovery Plan 9. Emergency Response Management • Backups – onsite, offsite and escrow • Enterprise view of IT Security : IT Policy, Organisation for IT Security, need for enterprise wide monitoring of IT Security 10. Concept of IT Governance – COBIT Framework overview, Identifying various IT Management Processes as per COBIT 11. IT Standards – BS7799 – overview . Relating previous learning to BS7799 12. Auditing considerations – Approaches to Audit , Collecting Evidence , Tools for auditing Reference Text 1. 2. 3. 4. 5. 6. 7. IT Security Governance by IT Governance Institute (ITGI) BS:7799/ISO/IEC:17799 Business Application (System & Web) Process Flow and Security Database Security Network and Communication Security Business Continuity Management Information Systems Control and Audit – Ron Weber -- Pearson

6.Trimester III GM301 Business Environment (Full Credit) Learning Objectives: • • • • • • Understand the meaning of business within the context of the changing environment Environmental Analysis and Scanning to identify growth opportunities and threats Identify Key Business Growth Engines for the world Understand the forces that shape the relationship between government and business and between business and society Understand the forces and trends in both the national and the international business arena Understand the meaning and scope of the modern corporation: Multinational National Corporations. 3. Lectures will provide the basic material coverage and the projects/ presentations will provide the students the opportunity to explore some of these issues in more depth and detail. Francis Cherunilam.K. S. Himalaya Publishing House. They will focus on particular themes and issues. Global Companies. 5. Himalaya Publishing House. Business Environment – Aswathappa. 2005 2. 7. 8. 2.Puri. 4. Economic Environment of Business. Business Environment. Course content: 1. Transnational Companies The module will be delivered through lectures and presentations on 11 industry segments. 2005 3.K.Misra and V. HPH . Introduction to business and its environment Economic forces that shape the business Social forces that shape the business Competitive environment – Five forces analysis Swot analysis of industry / product category Industry sector presentations & analysis Impact of M&A in shaping business environment Review of infrastructure and oil industry Reference Text: 1.

Financial Performance Appraisal using Ratio Analysis. Receivable Management 8. 2. Fund Flow Analysis & Cash Flow Analysis 3.Pandey . Financial Management (Full Credit) Learning Objectives The objective of the course is to introduce the students to the fundamentals of Financial Management. Objective of Financial Management 2. Sources of Finance – Short Term / Long Term.Maheshwari Financial Management – S. Financial Management . 4.Khan & Jain Financial Management . Domestic / Foreign.C. Dividend Policy/Bonus – Theory & Practice Reference Text: 1. 3.Brigham Financial Management . Inventory Management 7. The course covers the introduction of basic concepts in the subject. Cash Management 9. Capital Budgeting & Investment Decision Analysis (using Time Value for Money Theory) 5. 5. 4. Cost of Capital & Capital – Structure Planning. Working Capital Management – Estimation & Financing 6. Equity/ Borrowings/Mixed etc.F302. Course Content 1.Prasanna Chandra Financial Management .

Announcement of term projects Awadh Agro foods case analysis & STPD applications Suzuki Samurai case analysis & Market positioning & differentiation applications Standard Machines case discussions & Branding/value pricing issues for industrial products 5. 2. Marketing Applications & Practices (Full Credit) Learning Objectives: The course introduces students across specializations to the application aspects of marketing Management. Demand Forecasting and its application in Agro products 8. Essential component of this module is a term project in groups covering all industry verticals. 2. B2B marketing & Industrial buyer behavior for Black & Decker products 7.13th edition. Students will also be exposed to specialized aspects of marketing practices in B2B marketing. Perreault and McCarthy Tata McGraw Hill Marketing management – Indian context Dr. its relevance in an organization and equips them with the subject aspects to understand marketing decision making. 4. Marketing Overview. Philip Kotler – 11th edition. 6. Course content 1. Phillips Hi Fi stereo case & Integrated marketing communications 11. Services business. McDonald Marketing – Zickmund & d’Amico .M 303. rural markets. Wall mart case analysis & Retail strategies 10. Rural marketing & practices of FMCG companies 9. 3. Retail management. 3. and market research practices in the field of marketing. Direct Marketing Reference Text 1. 4. Haire. 5. Marketing Management Prentice Hall India Basic Marketing.Rajan Saxena Tata McGraw Hill Marketing Management – Ramaswamy & Namkumari Macmillan Marketing – Lamb . one-to-one marketing. Services marketing & Starbucks value proposition 6.

Job – enrichment. Scientific Recruitment and Selection Methods. Management Development Programme. Role of Line manager in HR functions. Mammoria . Motivating Employees – Motivational Strategies. Management of Organizational Change 9. Training & Development – Identification of Training Needs Training Methods.B. Performance Counseling. Relationship with other social Sciences – Approaches to Human Resource Management / Inter – Disciplinary Approach. Empowerment – Job-Satisfaction. Performance Appraisal. Human Resource Management – It’s Scope. To understand the need for planning.HR 304.R. Job Description. Course Content 1. Human Resource Management – P. HR Planning: . ROI of Training.Manpower Planning. Its Organization Policies. Morale. Marketing in H. Organization Development – Organization Structures – Re-engineering. Career Planning. 5. HRD Strategies for Long Term Planning & Growth Productivity and Human Resource Management. Human Resource Management (Full Credit) Learning Objective • • • To understand the psychology of Individual and organizational behavior. 6. 3. 7. Responsibilities and Place in the Organization. Personnel Management – C. Organization of HR Functions – HR Department. To link the actual Individual performance to salary. and HR Score cared.Subba Rao 2. Personnel Turnover. 2. and Compensation Strategies. BPR 8. 4. Performance Management Systems – MBO Approach. Reference Text 1. Recent Trends. Job Analysis. practice. Budgeting. Incentive Schemes. MultiSkilling.

Reliability. Quality Control: Total Quality Control. Dilworth 3. Facility Loading. Master Scheduling. What is Quality. Emerging Trends: World Class Manufacturing Practices with respect to other Continents. B. 8. Inspection. interface with other functional areas like Marketing. 11. 4. 2. superiority of flow production. value addition process thru latest techniques such as JIT. Plant Layouts: Flow or line layout. Sequencing Problem of Scheduling. The subject coverage includes introduction to production function and systems. Cellular layout. 9. The Production Function: Nature & Scope. Chary 2. Production and Operations Management -By Norman Gaither 5. Course content: 1. SMED. Theory and problem in Production and operations Management -By S. Chary 6. JIT: Just in Time Management 6. Selective Inventory Control Techniques like ABC Analysis. Quality Control. Elements of Scheduling. Make and Buy Decision. Proportionate Defective (‘p’) and (‘c’) Charts. Q.OP 305. HML Analysis. BUFFA 4. Maintenance & Plant Services: Objectives. Finance. FSN Analysis. Types of Maintenance. Introduction to Estimation of Systems Reliability. Personnel. and MRP Systems. It blends theoretical and practical perspectives. Modern Production Management -By E. Workstation 5. Production & Operations Management -S. 10. Reference text : 1. Priority Planning.By Chunawalla Patel . Inventory Management: Type of Inventory Management Systems. Batch Sizing: SMED (Single Digit Minute Exchange of Dies) for Batch Size Minimization 7. Batch & Flow Systems. U-shaped Cells. N. planning process in scheduling and inventory. Types of Production Systems: Job. Scheduling Objectives. Production & Operations Management -James. Detailed Mathematical Treatment of P. Assembly Lines. Fault Free Analysis. reliability in manufacturing thru efficient plant layouts and maintenance and lastly control thru quality control measures. and Materials.. Production Management (Full Credit) Learning Objectives: This course covers the production management related issues in manufacturing systems. Process Plants. Intermittent & Continuous Production. Breakdown and Preventive Maintenance. Range. Introduction to Control Charts & Types of Control Charts – Mean. SDE Analysis etc. Concept of Value Adding Ratio or Manufacturing Velocity: Organizing production function to maximize manufacturing velocity. The module also covers world class manufacturing practices. N. Production and operation Management . 3. S.

Technology Infrastructure required for Call Centres 11. Players . 3. Infrastructure required for a BPO 6. Logic used in call handling 12. Future Trends – emergence of KPO 16. Operational processes in a BPO company 8. Segments etc India’s Competitive Position in BPO/ITES BPO Services offerings and their Metrics • Accounting and Transaction Processes • HR Processes • Supply Chain Management 5. Challenges in managing a BPO unit. Evolution of Call Centres 9.CMP Press 2. Determining Trunking and Seats required etc 15. Introduction to BPO/ITES as a concept Industry Perspective – Growth. India’s strengths and weaknesses in the BPO world Understand Delivery and Measurement Techniques for BPO Services. How a call Centre Works – In bound and Outbound 10. Hiring Processes in BPO companies 7. SLAs. Integration of all Requirements 14. 4. Staying Competitive Reference Text 1. Presentations from Faculty . Call Vectoring 13. 2.EB 306 Outsourcing Management (Half Credit) Learning Objectives • • • • Understand Business Processes and types of processes that can be outsourced. Managing a Call Centre – Call Forecasting. Course Content 1. Handbook of Call Centre Management – Keith Dawson -. Business Process Outsourcing – Jyoti Kulkarni – Welingkar Publication 3.

Telecom. ERP – Dr Rahul Altekar 3. advanced concepts such as Demand planning and Supplier Relationship management – functional and product perspective Customer Relationship management – Concept of CRM. Healthcare etc Enterprise Resource Planning (ERP) . and other unstructured content.Challenges in integrating various enterprise applications – evolution of platform neutral concepts such as XML to achieve integration. contact management etc Business Intelligence and Data Warehousing – o Purpose of Data Warehousing. modules of a CRM product and what they do – such as sales force automation. Enterprise Application Integration. Overview of ERP.Need for KM. Transformation and Loading (ETL) etc Data marts v/s Data Warehouse o Multidimensional Analysis tools o Data Mining – Concept of Data Mining. storing. Overview of Applications in various Industry verticals such as Banking and Finance.EB 307 ERP ( Enterprise Solutions. forecasting. Steps in building a data warehouse – Extraction. Presentations from the professor 2. Benefits of ERP. technology tools used for data mining Knowledge Management . Various models and algorithms for mining. – other modern technologies for application integration • • • • Reference Text 1. Demos/Screen Shots of ERP Software such as SAP CRM and SCM etc . Enterprise Content Management – role of content management – ERP and other transaction related records. Types of Knowledge. Supply Chain Management – Need for Supply chain integration. SCM CRM Enterprise portals) Data ware housing & Mining (100 marks) Course content: • • • • • • Overview of IT applications in a common manufacturing cum marketing organizations. web content. Capturing . Application overview of supply chain solution. Retail. difference between data warehouse and a conventional Database . Implementing a KM initiative – application of KM in various industries. Integrating Content management in organizational workflows and ERP systems etc Examples of content management tools and applications in various businesses Enterprise Portals – Concept of an enterprise portal. Data warehousing products.Functional view of business processes and how they are integrated using an ERP. reusing Knowledge . benefits to an organization. technologies available for building such portals.

The telecom technology world 6.The Economist .EB 308 Intro to Telecom (Full Credit) Learning Objectives Learning Objectives Understanding the Telecom Industry and its evolution. Wireless technologies 9. Telecom and E-Business 5. Course Content 1. the use of telecom in e-business. Telecom in India 4. Wireline technologies 7.Wireless Reference Text 1. World telecom market 3. 4. Networking technologies. Introduction to Telecommunication -. 3.PWC Making sense of broadband -. Evolution of telecom 2.McKinsey Quarterly Survey of Telecom -. the future of telecom. the various technologies used in telecom. Networking technologies 10.Gupta Technology Forecast 2003 -. 2. Wireline and Wireless technologies 8.

Trimester IV Marketing General Management (250 Marks) International Business (100 Marks) Services Management (100 Marks) Summer Project Evaluation (50 Marks) Grooming (50 Marks) Finance International Business (100 Marks) Services Management (100 Marks) Summer Project Evaluation (50 Marks) Grooming (50 Marks) Operations International Business (100 Marks) Services Management (100 Marks) Summer Project Evaluation (50 Marks) Grooming (50 Marks) HR International Business (100 Marks) Services Management (100 Marks) Summer Project Evaluation (50 Marks) Grooming (50 Marks) IR and Labour Laws (100 Marks) OSTD (100 Marks) Psychometrics (100 Marks) Functional Areas (300 Marks) Product and Brand Advanced Financial Management (100 Management (100 Marks) Marks) B2B Marketing (100 Corporate Law (100 Marks) Marks) Distribution and SCM (100 Marks) Productivity Techniques (100 Marks) Production Planning and Control (100 Marks) Financial Markets & Materials Security Analysis Management (100 (50 Marks) Marks) Mergers & Acquisitions (50 Marks) IT & Ebusiness Subjects (200 Marks) IT Infrastructure IT Infrastructure ( 50 Marks) ( 50 Marks) Digital Business & Digital Business & Strategy (150 Marks) Strategy (150 Marks) Industry Industry Vertical(100 marks) Vertical(100 marks) 8.5 9 IT Infrastructure IT Infrastructure ( 50 Marks) ( 50 Marks) Digital Business & Digital Business Strategy (150 & Strategy (150 Marks) Marks) Industry Industry Vertical(100 Vertical(100 marks) marks) 9 9 Verticals (100 Marks) Total Credits (900 Marks) .

Trimester V Marketing General Management Finance Operations HR Integrative Manager Integrative Manager Integrative (300 Marks) (300 Marks) Manager (300 Marks) Strategic Cost Management (100 Marks) Integrative Manager (300 Marks) Functional Areas Strategic Marketing (300 Marks) (100 Marks) Sales Management & Sales Promotion (100 Marks) Marketing Finance (50 Marks Fiscal Policy and Corporate Tax Planning (100 Marks) SAPM (50 Marks) World Class Compensation Manufacturing (100 Benefits (100 Marks) Marks) Quantitative Quantitative Managerial Techniques in Techniques in Counseling (100 Marketing (50 marks) Finance (50 Marks) Marks) Design and New OD & Change (50 Product Marks) Development (100 Marks) Logistics’ and SCM HRP (50 Marks) (100 Marks) IT & Ebusiness Subjects (200 Marks) Managing IT Projects Managing IT Projects Managing IT ( 50 Marks) ( 50 Marks) Projects ( 50 Marks) Digital Business & Digital Business & Digital Business & Strategy(100 marks) Strategy(100 marks) Strategy(100 marks) IT Quality (50 Marks) IT Quality (50 Marks)IT Quality (50 Marks) Managing IT Projects ( 50 Marks) Digital Business & Strategy(100 marks) IT Quality (50 Marks) Verticals (100 Marks) Total Credits (900 Marks) Trimester VI Industry Verticals (100 Marks) 9 Industry Verticals (100 Marks) 9 Industry Verticals Industry (100 Marks) Verticals (100 Marks) 9 9 Final Project (2 credits) (200 marks) .

Trimester IV Course structure: Core subjects .Two credits Core subjects are common for all specializations and subjects focus on areas like business policy. Electives – Two credits All students have a choice of selecting two courses from a basket of electives assigned for their specialization. A minimum batch size requirement for offering an elective is 25. . economics and general management Functional majors – Four credits All students opting for different specializations are required to complete all majors listed under respective specializations. This will enable the students to pick up electives across all specializations and will also allow them to choose courses fitting to industry verticals they would like to focus for their career.

5. 2. 8. 10. 3. 2. 4. 9. 6. 11. Overview of the International Business Process PEST factors affecting International Business Government influence on trade International Trade Theories Foreign Direct Investment (FDI) Country Evaluation and Selection Collaborative Strategies International Marketing International Trade Agreements International Trade Organizations Foreign Exchange International HR Strategies International Diplomacy 5.General Management GM401. 7. Reference Text 1. 12. 13. International Business International Business International Business International Business International Business – Daniels and Radebough – Sundaram and Black – Roebuck and Simon – Charles Hill – Subba Rao . 4. 3. International Business ( Full Credit) Learning Objectives To give the students an overview of the International Business Process and the various collaborative strategies from the industry perspective Course Content 1.

Designing the service environment 8. Gremler (2006).Service Productivity and Quality 11.GM402.Word of Mouth referrals Reference Text 1. students will have a clear understanding of marketing and management issues faced by service organizations. operations and human resource management issues need to be integrated and driven by a customer focus to create a successful service organization. Jochen Wertz. Course content: 1. capacity and service assets 7. Branding. pricing 6. Introduction – Nature of services. 5th Edition. strategy. positioning. V. Services Marketing. service recovery and other critical elements in services marketing. and D. McGraw Hill 2. Managing customer loyalty 9. and Human resources issues relevant to service firms and firms developing service as a source of competitive advantage.HRM in services 12. M. and how marketing. Creating service products 4. Designing service processes 5. Managing demand. At the end of this course. 4th Ed. marketing.Services Management ( Full Credit) Learning objectives: This course integrates operations. the services marketing mix 2.J. customer satisfaction. 3. Chatterjee Services Marketing.loyalty. Pearson Edition. The course also looks at the implications of relationships. information technology. Bitner. . Consumer Behavior consumer expectations of service. Christopher Lovelock. Customer complaints and service recovery 10. Zeithaml.

The assessment for this project will be thru presentations followed by Viva.Grooming ( Half Credit) IT & E-Business Subjects (200 Marks) IT 403 IT Infrastructure ( Half Credit) Learning Objectives  Understand Role of the IT Function and the processes and tasks involved Managing the IT function in a large organization  Understanding various frameworks used for Planning IT and Information Systems and evaluating the success or other wise of the IT function  Dealing with Vendors and Managing the process of Outsourcing  Understand the complexity of modern IT infrastructure and the challenges in managing these. GM 404 . Reference Text • Managing IT Infrastructure – TMI . as well as by project guides for respective students from industry. Frameworks such as ITIL & COBIT would help.GM 403 Summer Project Evaluation ( Half Credit) All students need to submit a project report of their summer internships by end July. Discussion /cases in this area. Course Content • • • • • Long Term Planning of IT IT Governance overview of frameworks such as COBIT etc Managing IT as a function/appreciation current challenges faced by CIO IT Scorecard IT Services Management etc.

The Engineering view. benefits of using design patterns Explanation of key Design patterns – GRASP Patterns etc Explanation of key Architectural patterns Overview of Enterprise Architectural Framework – The Zachmanns Framework Reference Text • The Art of Software Architechture – Stephen Albin . Outputs and other interfaces Documenting Software requirements .various documents used at different stages of software development process – User Requirement Specifications – (2 sessions) Software Estimation – challenges in Estimation of software – methods of software estimation such as Line of Code. Spiral. overview of Automated methods for testing – (2 Sessions) Review of Student Presentations on exercise which requires them to analyse a business process. COCOMO. Application Architecture etc What is a Pattern ? Application to software design . Stress tests. Preparing Test Data and Test Cases. Prototyping. the Usecase view etc 4+1 view of architecture Layers of architecture – organizational Architecture. Rational Unified Process. Agile Methodologies – Various phases in each lifecycle model. Quality assurance of software at each phase in the lifecycle. Analysis and Conceptual design of the system. Entity Relationship diagrams etc – Use of Object Analysis and Design o Use Cases and visualization of the IT based solution o Design of Inputs . and the pros and cons of these approaches to software development (2 sessions) Analysis and Design of Information systems (4 sessions) o Assessing the Feasibility of a system o Gathering detailed requirement o Use of Structured methods such as Data flow. Functional test. Use Case Point Method etc – Estimating a Coding Task versus non-coding activities such as Documentation etc Software Quality and Testing – Need for testing. estimation of the software size (1 Session) What is architecture ? Why Software Architecture ? – goals and purpose of architecture Types of Architectural views of software – Project Managers view. Various types of tests such as Black box v/s White box. Information Architecture. document the requirements. load tests etc Use of Use Cases for functional testing. code reviews .IT 403 Digital Business & Strategy ( One & Half Credit) (currently under revision) Course content: • • • • • • • • • • • • • • Exposure to software development process – Software Lifecycles such as Waterfall. IT Architecture . Function Point.

Pressman .• Software Engineering -.

12. Strategic Brand Management. Free Press. Product Strategy and Management.Logos. the selection of product market strategies. 16. 6) Keller. 1998 2. D A. 17. New Delhi: Prentice Hall 2) Baker. Managing Brand Equity. 4) Hisrich. D A. 1997 10) Gilmore. 8. 4. R. . S. and Peters. 1994. 1999 3) Morse. M. product-line modification. brand equity and brand building strategy. New Delhi: Tata Mcgraw Hill. Jean Noel. Course Content 1. M & Hart. 1999 7) Aaker. Name. 9. Harper Collins Business. 1994 9) Kapferer.(2002). Kogan Page. 11. 10. Packaging. 1991 5) Lehman. S. 2nd Ed. Building Strong Brands. Brand Articulation: Articulating brand identity through Brand Design. Prentice Hall. Prentice Hall.DR and Winer. 1996 8) Aaker. Marketing Decisions for New and Mature Products. New Jersey. new product development. Successful Product Management. Introduction to product management: Role of product management in contemporary marketing environment Product policy issues Product marketing planning process/Annual product plan Product analysis: category/competitor/customer/ demand Developing a product strategy New product development strategy Market selection and direction-Role of product portfolio planning Managing existing products over product life cycle Understanding brands and the brand building process Brand Equity Analysis Brand Positioning Strategy Brand Identity 13.Functional Areas (300 marks) Marketing Specialization M 405 Product & Brand Management ( Full Credit) Learning Objectives The course examines the tools and techniques available for strategic market product and brand planning. 6. 7. Free Press. 5. 14. 15. Specific decisions to be addressed are product policy. Mascot Brand Execution: Executing brand identity through integrated marketing communications Brand Extensions: Extending brand identity through line and category extensions Managing Brand in Global Markets Legal Issues in Branding Reference Books 1) Ramanuj Majumdar (1999) Product Management in India. 3. K. prentice Hall. Strategic Brand Management. Kogan Page. Product Management. F Brand Warriors.

product or solution development. quadruple the size of the consumer market.Chaudhary (2001). Briety and Betty Reeder – Prentice Hall of India. Successful Branding. and by creating. Differences between Industrial & Consumer Marketing 2. Internet Marketing Reference Text 1. 2. High Technology & Commodities 7. Thomas W. Branding of Industrial.” which comprises market intelligence.11) Pran K. How do companies sell to other companies effectively? To succeed in this sector we need to understand organizational buying behavior and the needs of their target audiences. 6. This course focuses on the strategies. Types of Customers. Hyderabad: University Press M 406 B2B Marketing ( Full Credit) Learning Objectives The business market is huge. Segmentation 3. Edward G. positioning for value and go-tomarket tactics: distribution channels. B2B Product Decisions. Industrial Marketing – Analysis. Key among these is the notion of the “demand chain. Role of Services in Industrial Marketing 11. Industrial Buyer Behavior . 8. Industrial Marketing Management – By Michael D. tools and techniques of successful business marketing. 9. Industrial Advertising & Promotions. account penetration and customer relationship management. sales force management. New Product Development. delivering and measuring value. demand generation. Industrial Distribution 12. Hutt [Arizona State University]. Planning and Control By Robert Reeder. Industrial Marketing Research. Speh [Miami University] – Published by Holt Sarenders . 10. Industrial Marketing Environment. Derived demand concepts 4. 5. Industrial Pricing Decisions. Course Content 1. Introduction to Industrial Marketing.

Havaldar – Tata McGraw Hill M 407 Distribution and SCM ( Full Credit) Learning Objective In addition to developing the knowledge and understanding of distribution functions. using and working with numerical information. logistics. reporting and evaluating distribution decisions. negotiating. Systems. industrial products. and supply chain management. 10. Reference Text 1. this course also aims to develop skills required to manage logistics & supply chain related issues. 2. rural markets and services. Managing channel members. Inventory & stock management 11. rail and sea 13. 6. Fiscal levies / regulations in distribution – CST . The students should be enabled to appreciate. Excise duties etc 9. Industrial Marketing – By Krishna K. & Operations) by S Chopra. order processing. & analyze. SCM – issues. Handling & resolving channel conflicts. motivation and performance appraisal of channel members. Logistics & SCM by Martin Christopher 4. Channel design and management for consumer.K. Octroi . 2. 5. 7. solve them. Physical Distribution Management Logistical Approach Dr. The roles of distribution function in the marketing mix and the meaning of distribution. by working collaboratively within groups. packing and transportation 4. . resolving conflicts and making. material handling. and strategies. Forecasting and managing supplies across the supply chain. ERP solutions – opportunities and challenges. Use of technology. warehousing. Planning. & P Meindl .3. selection. development. Logistical Management Donald J Bowersox / Bowersox & Closs. Techniques Of Modern Physical Distribution Management – Logistics Management. 8. air. distribution problems. OR models related to SCM. SCM (Strategy. Alternate modes of transportation – Road. Value chain. opportunities. Distribution budgeting and control systems: Cost of distribution: inventory. training. Warehouse Management 12. Financial dimensions of dealer management. Course Content 1. VAT .Khanna 3. 3.

Risk Analysis.Due Diligence Procedures Credit Rating of Countries / State / Investment & Instruments Joint Venture Formulations . Financing Options . Financial Management – Brealey & Myers 2. Investment Banking Valuation of Corporate / Projects / Investment Opportunities . Financial engineering Financial Benchmarking . 2.structuring & evaluation Off-shore / On-Shore Instruments.Finance Specialization F 404 Advanced Financial Management Learning Objectives The objective of the course is to extend the knowledge given to the students in FM I to the higher level. Pricing & Earning Model) Financing Options Sick companies Act / Provisions of BIFR / Rehabilitees of sick units / Restructuring of Sick units. Course Content • • • • • • • • 1.concept of shareholder value . Indian Financial Systems – M. This course takes detailed study of the subjects in Financial Management. Indian financial systems.Khan . Financial Management – Brigham & Houston 3.IPO .maximization. • • Reference Text: 1. 4. Corporate Finance Capital Structuring .Loan Syndication . Infrastructure Financing Issues & Considerations (Financial Feasibility. Multiple Option Bonds .Y.FIPB / RBI Merchant Banking -.Role & Functions .Primary Issue Management 3.Theory & Practice Investment (Project) Identification & Feasibility Analysis with sensitivities.

7. 2.D. 6. 4.Gulshan Merchantile Law by M.Commercial aspects SEBI laws relating to M&A etc. Reference Text 1. 2. Business Restructuring. 6. 9. Business Law by N.C. 8. Indian Contract Act Sale of Goods Act Salient Features of Companies Act Competition Act 2002 Cyber Laws – Information Technology Act and E-commerce Regulations Intellectual Property Rights – Laws relating to IPR Exposure to International Business Treaties. 7. To give a brief overview of the Competition Act To acquaint students with provisions of the Consumer protection act Course content 1.) Consumer Protection Act       5. Sick Industrial Cos. 5.Narayanan Merchantile Law by S.Kapoor Business Law by Bhulchandani The company act by Avtar Singh Cyber Laws by Taxation Publishers Intellectual Property Law by P. Corporate law ( Full Credit) Learning Objectives: To familiarize the students with the basic concepts of law.Kucchal . 3. Negotiation Laws Exposure to Laws Governing Business Restructuring (M & A.F408. 4.S. 3. Foreign Collaboration & JV’s. To demonstrate an understanding of the main principles of contract law and company law To understand the relation and importance of the relation of industry and legal framework To provide adequate knowledge of recent developments in Law.

Khan Financial Services by Dr. 2. S. Course Contents: 1. Financial Services by M.F408. Gurusamy . Introduction to Financial Markets and Services Innovative methods of project financing (Securitization. credit cards. Forfeiting etc. Debit card and Smart card Credit rating Venture capital Financing Reference Text: 1. Financial Markets & Security Analysis ( Half Credit) Learning objectives: Build awareness of various financial services on offer in the modern financial market place and how they work. 5. 6. venture capital financing and credit rating. Build awareness and knowledge about project financing. 4. 2. 3.) Management of Public Issue Credit card. securitization.Y. Factoring.

Income Tax Act (Sec 72A) Reverse mergers. 8. 5. Rational 3. 7. Issues relating to Take-over.Copeland Valuation. Company Act procedure. Boundaries of negotiation. 16. 13.Damodaran HLL-TOMCO Case study . Courts view on exchange ratio. Impact of Mergers on the EPS of the receiving company. Chain letter game.F407 Mergers & Acquisition – Half credit Learning Objectives Build awareness and basic knowledge of how mergers and acquisitions happen and how they are implemented from proposal to valuation to integration. Leverage buyouts. Valuation -DCF. 2. Reference Text 1. Clause 40 A & 40 B 11. Managerial issues involved in Take-over. 15. Identification of the target company 14. 9. Principal of corporate finance. 4. 10.Brealey Myers Valuation. SEBI Code 12. 4. 3. 6. Other methods. Introduction / Types. including dealing with regulatory hurdles and opportunities Course Contents 1. 2.

Value Engineering and applications. 4. Indian case studies.Shrike Introduction to work study – A Hand book --. classification of movements. 5. Role of TQM / QCs / JIT in productivity 12. Work Measurement / Work study Method Study: Intro and solution of jobs. travel charts. synthesis.S. string dia. Micro motion study. Job Evaluation 7. 5. 6. predetermined motion time systems. simo-charts Work Measurement: Purpose. effectiveness and productivity. Value Analysis. use. design and measurement of work “New York John Wiley and Sons. 6. flow process chart. Learning Curve & Ergonomics 8. 3. Measurement of productivity 3. flow diagram. Wage Incentives 9. Productivity Techniques – P. Approach to productivity Improvements 4.ILO Quality Circle in Action –Mike Robson Productivity Journals Handouts Ralph M Barnes “Motion and time study. how this affects national prosperity Course Content 1. 2. Productivity Techniques ( Full Credit) Learning Objectives The Purpose of this subject is to bring the concept of efficiency. time study.Operations specialization OP 404. . Concept of Productivity and applications 2. techniques and procedure of work measurement. multiple activity chart. Benchmarking and setting standards 11. Reference Books 1. analytical estimating. principles of motion economy. O & M applications 10. activity sampling.

Inventory control of WIP 13.L. Reference Text 1. use of compute models like 6. Long-short term plans phases of aggregate planning – Preparing of Demand forecast – Determination of Optimal production Strategy – Heuristic methods.By Seetharama L Narasimhan. 4. 4. Flexible Manufacturing systems 11. 2. Manufacturing Planning & Control . Capacity Planning – Determination of capacity requirements. Plant Layout Determination – Objectives. Job shop scheduling 10. Aggregate Planning – Types of production plans. Evaluation of PPC function. Bery . Role of computer in PPCS – Exposure to ERP packages 12.By Samuel Eilon PP & Inventory Control .John F Magee Production Planning & Control . Billington 5. Mc Leavey. everything synchronized to meet Customer demands without losing out on Cost or Quality. evaluation of alternative plant sizes.OP405. 3. Factors affecting layout optimization. Jacobs . Production Planning & Control Systems ( Full Credit) Learning Objectives Optimal use of all resources going into manufacturing processes is the key objectives of PPC: Be it plant & machinery. capacity for a single and multistage systems. Peter J. Role of production Planning Objectives and control in different manufacturing systems – meaning of PPC – Various functions and responsibilities 2. 3. Course Content 1. Design of continuous flow system 8. Jhamb Elements of PPC .By Vollman . manpower or methods. Dennis W. use of travel chart. Documents used in PPCS / Importance of process knowledge 7. Intermittent Production systems 9. Why bark. Decision based on capacity utilization 5. Production Planning & Inventory Control . materials. C. determination of equipment requirements for successive production stage.

OP407. • • • • Need for inventory control Types of inventories Factors influencing inventories Techniques of inventory control inventory control system – Conventional systems and recent systems WIP and effect on inventories Inventory control systems related to finished goods Purchasing Management Objectives / Profit centre concept essentials of purchase function Purchase policies procedures Purchase cycle / Ordering system Make or Buy Decisions Legal aspects of Purchasing Right pricing / price – cost analysis / Price forecasting techniques Negotiations in Purchasing Purchasing ethics / Buyer – seller relationship Vendor Development / ancillarization / purchasing systems Use of IT in purchasing Imports in the liberalization era. Materials Management • Strategic role of MM / SCM from the point of view of Finance and Cost • Origin and basic concepts of Materials Management • Profit centre concept of MM • Integrated concept of MM • Centralization Vs Decentralization system of MM • MM as a prelude to Supply Chain management 2. Materials Management ( Full Credit) Learning Objectives      Understand basic principles of MM / SCM Strategic role of MM / SCM Integrated approach Purchasing as a profit center Warehousing principles and practices Course Content 1. Stores Management Objectives / Types of Stores / Major functions and responsibilities Stores layout / MH and storage systems Quality Preservation methods and shelf life items Stock verification / Records Management . Inventory Management • • • • • • • 3. • • • • • • • • • • • 4.

Donald W Dobles Lamber Lee Jr.S Menon 4.• • • • Codification / Standardization / Variety Reduction Controlling costs ON materials Tools / Dies / Spares inventories and Management Management of Scrap / Disposals Evaluation of Materials Management Norms and Yardsticks for measurement Various parameters for evaluation Use of IT and efficiency. 2. and Davind N Burt “Purchasing and Materials Management” New Delhi: Tata Mc Grow Hill 4th Edition – 1994 . Material Management – M M Verma – Sultan Chand and Sons. Data analysis and continuous Improvement 5.R Mohanty 3. Purchasing & Inventory Management –K. 5. Materials Management –Prof P Gopalkrishnan SCM – Prof R. • • • • Reference Text 1.

8. 4. Industrial and Labor Laws – S. Voluntary arbitration – meaning. – An overview 2. To understand the psychology of individual and organizational behavior. settlement 8. 6. 3. Factory Act . Industrial relation audit – how. 3. 5. 2.N. Industrial Relations & Labor Laws Learning Objectives 1. Employees & Govt. live case studies and trends in settlements. Sarma. design. scope traditional v/s modern 6. Dynamics of Industrial Relations – C. To conduct an Industrial audit – climate survey. Standing orders . procedure. conducting an audits.Trend analysis of case laws (overview only) Reference Text 1. 9. Industrial & Labor Law. scope and methodology 4. analysis and presentations. Course Content Industrial Relations 1. Role of trade unions – meaning.1946. design of process. P. Industrial jurisprudence – Indian Constitution Labor Laws 1. Collective bargaining – conciliation – adjudication – Concepts. 9. Lockout.Mamoria 2. 3. .A. why. 2. Jain 3. Grievance handling – meaning.meaning. IR – Role of Employer. scope and methodology 7. Strike.1970 Provident Fund Act ESIC/S Act Workman Compensation Act Shop & Establishment Act Standing Orders. 7. Public utility service – meaning and scope 5.1948 Industrial Disputes Act. B .HR specialization HR404. To understand the Laws of the land & their application. scope.1947 Bare Act Contract labor regulation.

Understanding of organization structure and Design Organizational theories and their critical evaluation power and authority 6. People relationship – people and their impact on organization structure and viseversa 5. structure and its effectiveness. Determinants of Structure Environment. Control & power 3. Gerloff 3. designing organizational Structures in HR practice. Organization structure and their impacts. To link Individual performance to organizational structure and goals.Any 2 Organisation as a system Models. Course Content 1. Budgeting.population. OSTD – Pradeep Khandwala 4. Size technique.Ecology Model Resource dependence Model Any 2 Models Rational contingency Model must be done Transaction Cost Model Institutional Model Challenges of organizational design and Inter Organisation relationships Reference Text 1. Williamson 2. To understand the need for planning. Decision Making Models. Structure – Technology – Environment 4. 2. Organizational Theory – Oliver E. Organizational Theory – Edwin A. OSTD – Madhur Shukla . Theory and Design) Learning Objectives     To understand psychology of individual and organizational behavior.HR 405 OSTD (Organization structure. Designing of Organization in changing corporate environments 7. assessing the existing organization.

standardization. Factors affecting reliability.HR 406 Psychometrics ( Full Credit) Learning Objectives   To help students understand different Quantitative techniques.Robert M. Measurement of individual differences 2. Interpretation of test scores. Use of psychometric tools in behavior assessment 9. Assessment Centers How/Why selecting faculty/Consultants. Individual Differences . Test construction procedure and scaling techniques. Item development. Kaplan Industry Vertical ( Full Credit) Banking Telecom Media Retail . 16PF/Firo A/B 10. limitations. Social considerations and myths in testing Reference Text 1. Psychological tests – scope. Personality tests – use – MBTI. Evaluation 12. Norm Development 5. Measurement of Intelligence 6. ANOVA 11. 2. Course Content 1.Anne Anastasi & Susana Urbina Psychological Testing . Types of validity 4. Creativity measurement test 7. Objectivity in administering and scoring. validity. 3. Characteristics of scientific measurement techniques – Reliability.Meaning – scope. 4. Training Instruments for Human Resource – Udai Pareek Journals of Training and Development – Pfeifer & Jones Psychological Testing . Item analysis. Factor Analysis. Types of intelligence. Aptitude tests – types – use of these tests for recruitment and selection 8. Ethics in testing. Essentials while considering and choosing a test 3. To develop a test – make it valid and reliable.

5.Handsets .Data Services: PDNs. IPLCs. Remittances 14. Credit – different types of credit schemes and their features 8. Regulation in the Telecom Industry Telecom Industry structure Service Providers . etc.Cables . Legal aspects of lending. IDCs.commonly used financial ratios 9.Telecom equipment . important laws in banking. retail banking. Banking Sector Reforms – Narasimham Committee I & II 4.Wireless Industry . Equipment Providers . Credit Appraisal. VSATs. Carrier grade VOIP. VOIP. Central Banking – changing role in the wake of globalization – study of Central Banks of different countries 3.. Financial System and the economy – role of financial system in economic growth 2. CDR 12.Wireline Industry . Early warning signals in credit monitoring 11. N P A Management. Banks’ Investment Portfolio 13. Basic Banking – Sources and uses of Bank funds. Financial statements of banks 6.Banking ( Fundamentals of Banking) Course Content 1.VPN. ISPs. Non-Resident Deposit Accounts 15. documentation 10.. Case studies Telecom Course Content • • • Telecom Reforms overview.Network equipments . Reserve requirement for banks and its significance in the economy 7.

Evaluation of right tech mix: DWDM Vs.indiabandwidth. plan and implement a multi-channel communications program in synergy with the marketing strategy. sales promotion.com/ http://www.Industry size .gov.supercommindia2003.trai. Optical.CASE STUDY METHODOLOGY .Enterprise network services .Cellular services & networks . Introduction to Integrated Marketing Communications: Evolution of IMC.Basic telecom services .com http://www. Need for IMC.Cellular services .Carrier backbone . direct marketing. WAN) Global Perspective . WILL Vs. DM.ILD/ NLD services Network design & commercials(ROI). • • • • Resources http://www.com/ http://www.Players in the industry Study of various services . CDMA Vs. GSM etc.in/ Media – (Integrated Marketing Communications) Learning Objectives: The course enables students to strategize. Overview of IMC components – Advertising.Comparison of select services with Global scene . Personal Selling and E-commerce . PR. personal selling and other newer media of communication Course Contents: 1. Consumer and Trade Promotions.investindiatelecom. public relations. Cell.idcindia.China comparison Role of technology in future .Telecom lastmile .com/ http://www.Enterprise network design (LAN.• For each industry we need to study . The course gives an overview of the process of communication with specific concentration on advertising.

Internet and Mobile Advertising 14. Advertising – preparing and executing an advertising strategy through process of copy and art direction. Building media relationships 13. Consumer attitude and market structure 5. viral marketing 11. With select case studies 10. setting benchmarks. media planning and buying 9. Conducting a Situational Analysis. Brand Image Building 7. production.2. San Diego University Advertising Management: Rajeev Batra. Setting objectives with specific reference to 7 Box Strategy. The emerging trend towards CRM 12. John G.Direct marketing – the evolution from mail order selling to database marketing.using appropriate metrics. David A. Aaker No Logo: Naomi Klein Aekar: Building strong brands. Strategies and tactics for effectiveness.Personal selling – Conventional selling practices and new trends – call centers. Michael Belch.PR and media management – profiling target audiences and crafting media exposure strategies. Developing the overall campaign 8. Targeting and Positioning for an Integrated Marketing Communication programme 6. Advertising Research 4. free press 1996 Retail – . Evaluation of agency functioning.Evaluating IMC Programs. Reference Text Advertising and Promotion: An Integrated Marketing Communications Perspective. Segmentation. Advertising – Organizational structure of advertising agency and its function. Brand objectives. George Belch. multi-level marketing. Promotions – Trade and Consumer Promotions. 3.3C’s analysis. Myers. determining effectiveness levels.

Orients 50 Marks) Verticals (100 Industry Verticals Marks) (100 Marks) Total Credits (900 Marks) 9 CRM (50 CRM) Industry Verticals (100 Marks) 9 CRM (50 CRM) CRM (50 CRM) Industry Verticals Industry (100 Marks) Verticals (100 Marks) 9 9 .Trimester V Marketing General Management 300 Marks) ( (300 Marks) Finance Operations HR Integrative Manager Integrative Manager Integrative (300 Marks) Manager (300 Marks) Strategic Cost Management (100 Marks) Integrative Manager (300 Marks) Functional Areas Strategic Marketing (300 Marks) (100 Marks) Sales Management & Sales Promotion (100 Marks) Marketing Finance (50 Marks Fiscal Policy and Corporate Tax Planning (100 Marks) SAPM (50 Marks) World Class Compensation Manufacturing (100 Benefits (100 Marks) Marks) Quantitative Quantitative Managerial Techniques in Techniques in Counseling (100 Marketing (50 marks) Finance (50 Marks) Marks) Design and New OD & Change (50 Product Marks) Development (100 Marks) Logistics and SCM HRP (50 Marks) (100 Marks) IT & Ebusiness Subjects (200 Marks) Managing IT Projects Managing IT Projects Managing IT ( 50 Marks) ( 50 Marks) Projects ( 50 Marks) IT Compliance (50 IT Compliance (50 IT Compliance (50 Marks) Marks) Marks) IT Quality (50 Marks) IT Quality (50 Marks)IT Quality (50 Marks) Managing IT Projects ( 50 Marks) IT Compliance (50 Marks) IT Quality (50 Marks) Blended Subjects CRM (50 CRM) (50% Tech.

Learning Outcome • • • • Students experiences real life situations which involve decisions at a top management level. Reference Text HBS Cases HBS Articles Key Takeaways Industry structure Analysis Timing is important in Strategy Dilema – Rich V/S King Serial Entrepreneurs Opportunity Identification Entrepreneurship Entrepreneurs need not own resources . Student is able to integrate knowledge and skills from various functional areas and is able to go beyond narrow functional perspectives. The course is Case based and discussions would invariably lead to evaluating multiple options apart from the actions taken by the protagonists. The course thus aims at developing the correct mindset and attitude of an integrative manager who integrates knowledge & skills and brings them to bear in real life scenarios. Students ability to analyze situations from a holistic perspective will be developed Students will understand several alternate courses of actions for each case scenario.General Management (300 Marks) GM 501 Integrative Manager (300 Marks) Learning Objectives The course Draws upon the conceptual knowledge gained from various subjects in the past four trimesters and unfolds leadership dilemmas which go beyond the realm of functional areas and have implications across the organization.

Discussion /cases in this area. Configuration Management 6. For instance Setting up a Large Data Centre.IT E-Business Subjects (200 marks) 502 Managing IT Projects (50 marks) Learning Objectives  To train and sensitize participants to various challenges and the way to deal with them in full life cycle IT projects whether for Software or Infrastructure. Perculiar Nature of IT Projects 4. Software Engineering Project. Long Term Planning of IT 11. Implementation of Enterprise Solutions.  Learn fundamentals concepts related to Projects and provide technical knowledge on topics such PERT/CPM etc  Widen the Participants horizon about various project Domains and be able to build a body of knowledge consisting of Standardised Work Breakdown Structures for various such domains. Managing Customer Needs and Expectations 10. Frameworks such as ITIL & COBIT would help. PMI Framework – Detailed Discussions on all the 9 knowledge areas 2. Mass Multilocation rollouts. Case Studies on Planning and Tracking IT Projects 3. Feasibility Study – Cost/Benefit 8. Managing the Estimation Process 5. Managing People 9. Setting up a Call Centre etc  Learn how to identify Risk and manage risk effectively  Understand the technical and managerial aspects of managing requirements and customer expectations in any project  Understand Role of the IT Function and the processes and tasks involved Managing the IT function in a large organization  Understanding various frameworks used for Planning IT and Information Systems and evaluating the success or other wise of the IT function  Dealing with Vendors and Managing the process of Outsourcing  Understand the complexity of modern IT infrastructure and the challenges in managing these. IT Governance overview of frameworks such as COBIT etc . Goals/Scope/Requirements Management  CSFs  characteristics of a good requirements document  IEEE Standard on Requirement Management 7. Course Content 1.

Managing IT as a function/appreciation current challenges faced by CIO 13. key IT processes etc Reference Text • • • • COBIT 3. Course Content • • • • • • • Explaining the context and overview of compliances in various areas IT Act and related Indian Laws Sarbanes Oxley Act and related US Legislations SAS 70 BS-7799 HIPAA ITIL • IT Governance Framework – COBIT – The COBIT model.12. Reference Text 1. Various Cases on the subject – Prof Pradeep Pendse 503 IT Compliance ( 50 marks) Learning Objectives   General understanding about compliance requirements for enterprise risk in the current context. Understanding the principles and basic provisions and implementation requirements for each of the standards. IT Services Management etc.0/4. A Guide to PMBok – Project Management Institute 2. IT Scorecard 14.0 – IT Governance Institute BS – 7799 – IT Security Standards Appropriate Standards like Sarbanes Oxley IT Act 2000 .

Permission marketing/Viral marketing. Flickr. e Customer Relationship Data Mining. Newsletter. forum e. Features of social software tools and discuss how to use it in business practice. http://www.) to learn how to handle the dynamic of Social Software in marketing 2. RSS. deli. Yahoo!Messanger). Instant Messaging (Skype.504 IT Quality (50 marks) 505 CRM (50 Marks) Learning Objectives to learn the strategy and activities of internet and online marketing to deepen knowledge of internet and online marketing in the marketing concept and marketing mix to learn how to develop a customer relationship management to learn how to use and practice marketing with the help of Social Software (weblogs. employee blogs. Key words of blogging: bloggershere.and e-mail marketing. Tagging.icio.g. WebMining Search Engine Marketing. Social Bookmarking (YouTube.us. Wiki.icio. wiki. public relations blogs e.g. how to evaluate success factors of an internet site Internet Advertising. Perma link.us/.g. Avatar/Affiliation Marketing eCommerce. ICQ. Telemarketing – Mobile Marketing Weakness of traditional promotion marketing Categorize blogs: corporate blogs.diggvsdot. Weblog.com) . tagging. marketing blogs. http://del. RSS feeds. trackback e. Social Service (OpenBC. research blog.0 to learn how marketing activity could be integrated into a successful concept Course Content • • • • • • • • • • • • • Features of the old economy Features of new economy What’s the difference between old and new economy Communications tools of new economy Website Expertise: Criteria of a good internet site? Develop a system with scores. Social Software Technique and Tools. Forums.

g. Social Media Optimizing (SMO).• • Others: Google Earth. mushups e. Word of Mouth Marketing Reference Text .

Trim VI Specialization Project ( 2 Credit) .

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