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INDEX INTRODUCTION ABOUT BIG BAZAAR CHARECTERISTICS MISSION VISSION HISTORY RETAILING STRATEGT:COMPETITIVE ADVANTAGE & .
.bigbazaar. currently with 92 stores.Mumbai Part of the Future group companies “Naye India Ka Bazaar” Currently 152 outlets in 90 cities Website:www.cosmetics.food. It has considerable success in many Indian cities and small towns. Future Group. One stop shopping at discounted prices.furnishing and general merchandise. Provides the best products at the best price Reflect the look and feel of Indian Reflect the look and feel of Indian bazaars at their modern outlets. touch and feel of Indian bazaars with aspects of modern retail like choice. Supermarket chain. It is owned by KishoreBiyani‟s Pantaloon Retail India Ltd .Introduction Hyper market Discount store Value segment Head quarters-Jogeshwari. convenience and quality and Central. blends the look.com Approx 50000 sq feet Best products at best prices Classless destination Big Sized Indian “Mandi” Includes apparels. a chain of seamless destination malls. About us Chain of department stores in India.accessories.
Retain Values” Vission To deliver everything. every time to every Indian Customer in the most profitable manner One of the Core Values at Future group is „Indianess‟ and its corporate credo is“Rewrite rules.Characteristics Store Based Retailer Retail chains Hyper market Discount store Wide assortment of merchandise Food oriented and general merchandise sold Mission To deliver everything. everywhere. everywhere. every time to every Indian Customer in the most profitable manner One of the Core Values at Future group is „Indianess‟ and its corporate credo is“Rewrite rules. Retain Values” .
a local store in Chennai First 4 stores-Calcutta. Indore. Big Bazaar is popularly known as the "Indian Walmart” On successful completion of ten years in Indian retail industry. in 2011. replacing the earlier one: 'IsseSastaAurAcchaKahinNahin'.History Is se sastaaurachakahinnahi---Naye India Ka Bazaar Was launched in Sep 2001 Inspiration-SaravanaStores. Big Bazaar has come up a new logo with a new tag line: „Naye India Ka Bazaar‟. . there are now 152 Big Bazaar stores in 90 cities and towns across India As the modern Indian family's favorite retail store. Bangalore and Hydrabadiin 22 days Within a span of ten years.
RETAILING STRATEGY Competitive advantage Target Audience Big bazaar targets higher and middle class customers. Big bazaar specifically targets working women and home makers who are the primary decision makers. . The large and growing young working population is a preferred customer segment.
Ice Creams Farm Produce: Fruits and vegetables . In the first year apparel accounted for 70% of the off-take and the price. Packaged juices .MERCHANDISE MANAGEMENT Merchandise mix Main attraction . Buying process for most of the categories at Big Bazaar was largely price driven.Large product mix offered Stocked about 1. Utensils Chill station: Soft Drinks. ethnic wear Accessories: Under garments. Fabrics and cut pieces Food: Staples.000items in over 20 product categories. casual wear. Tea and coffee Home and Personal care: Shampoos. Deodorants .Home cleaners. Ready to eat .Milk Items Frozen foods . Liquid wash Creams. Detergents. Imported bazaar.ready to cook. largely responsible for the success. spices International food. party wear. Soaps. PRODUCT RANGE: Apparels: Denims & T-shirts: Formal wear.30.
Kitchen Appliances Fashion and Jewelry: Footwear bazaar. Washing machines . Toy bazaar.Computer accessories. Kids room Been bags . small appliances. Child care .personal care Micro waves.Decorative items Child care and toys: Kids wear. Laptops .Dairy Products Electronics bazaar: TV sets. Dining rooms. Beauty care. Stationary.MeenaBindre Furniture bazaar: Living room. Kitchen.Paintings . Navara Star parivaar . Bedroom.Refrigerators .Imported Fruits .
S Dhoni Shakti card . two Ruf n Tuf Jeans for Rs 499. and a Motorola C115 for Rs 1. and DurgaPooja). difference in rate based on peak and non-peak hours or days of shopping is also a pricing technique used in Indian Retail which is aggressively used by Big Bazaar. this is to divert the weekend crowd.) Differentiated Pricing: Time pricing i. Bundling: selling combo packs to the customers and adding value.9 etc.399. Promotion Wednesday-Cheapest day to divert the weekend crowd “Sabsesaste din” “Bring anything old and take anything new”(exchange coupons and Direct exchange for electronics) Republic day-Maha Savings day(For example pressure cooker for Rs 299. 99. 999.) Full page advertisements on saturdays and sundays Brand endorsement by Asin and M. GudiPadva. 49. Psychological Pricing: concept of Psychological discounting (Rs. offers financing at low interest rate Special Event Pricing (Close to Diwali. Wednesdays for example being the cheapest day.Price adjustments Value Based pricing – give your customer more quality at a price less than they expected to pay Promotional pricing: is used as promotional tool.e.
Lifestyle and Tata‟s West side.Make a smart choice!” “Shoppers!Stop.Make a smart choice!” “Change your Lifestyle. “keep West-aside. Taking on the biggies like shoppers stop.Playing new tactics Guerilla marketing Strategies:3 catchy ad campaigns which caught ones eye.Make a smart choice!” .
who can take decisions and resolve the customer‟s problems. without defects. your call is being taken seriously. To service any product purchased at Big Bazaar.” . Alternately. Prompt customer support: Customer support is manned by dedicated call centre personnel. no questions asked. The invoice accompanying the product is the warranty document. In case of receiving a different product/damaged in transit. “Be assured that when you call us. you can drop it off at the nearest Big Bazaar Secure payment: To ensure that no payment misuse happens. customer can visit the authorized service centre of the manufacturer. and the chances of fraud in these channels are actually very low. Guaranteed delivery: To deliver the exact product that had been selected. as long as it is in its original packaging and accompanied by its invoice. Just contact our customer support and we‟ll arrange to pick up the product from your home. they work with banks and payment gateways to ensure that all information is protected. Payments are protected both by it and by the policies of customer‟s bank.Level Of Customer service: Manufacturer’s warranty: Big Bazaar promises to sell original products from the authorized dealers so that all applicable products carry the original manufacturer‟s warranty. 15 Days return policy: Product can be returned. In case they cannot solve the problem at their end. they will trigger the required action on your behalf or advise you the best possible method. the customer should contact it within the stipulated time period and Big Bazaar will ensure that it is replaced or refunded.
Catalogues: Have different catalogues for everything. Customers will be encouraged to browse through the entire range of products on digital screen.www. the delivery of which will be arranged by the shop to their homes within a few hours .futurebazaar.Multi Channel Retailing E-Tailing: To overcome location disadvantage. yet many products meet the customer‟s eye at the same time.comwhich targets high end customers ready to use credit cards.150 sq. fitted with 40 digital screens. discount catalogues from furniture to electronics etc. BB launched a merchandise retailing website. including gift catalogues. E-commerce hybrid: Format of small shops . They will be able to place the order. ft. More visual and convenient as it is portable.
STORE MANAGEMENT .
ceilings. Should entice potential customers into the store All stores are easily accessible and are easy to spot due to the Bill board advertisements placed right outside the store Has massive appeal. . floor etc to meet the customer‟s eye Each Cashier is marked with a number and states if the counter is open or closed.Place Initially identified future/potential development areas Acquires such areas at an early phase before the real estate value booms Located at high traffic areas Online trading Designed to look crowded Exterior Design Facilities like parking and ease of access Store front is inviting and catchy for the customers.schematic that shows: Where merchandise and customer service departments are located How customers can circulate through the store Different Shelves with Product category boards Discount and promotional offers are stuck on walls. exterior look justifies its name “THE BIG BAZAAR Interior-Space Layout Space planning/Floor plan. they should feel welcomed.
Human Resource Review of in-house talent management. Skills & Attitude areas. competence and attitude An inventory check of the existing talent base and addressing their development need Development centers: in. which involved mapping every managerial position in the organization for their skills. Training: Learning & Development Team is responsible for training employees at all the levels across the country. . which further aid in identifying potential resources and helped chalk out post assessment development plans.house assessors. The emphasis is on creating product and process knowledge through well defined programs. focusing on primary and secondary research into various aspects of retail and assessment of training needs across Knowledge. The company‟s „Gurukool‟ programme provides the front-end employees an opportunity to imbibe the company‟s values and a sense of ownership to the company. Employee Growth Trust Fund that was launched during the last financial year for the senior management.
SWOT ANALYSIS: .
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