About Holcim

Founded in Switzerland in 1912, Holcim is one of the world's leading suppliers of cement and aggregates (crushed stone, sand and gravel). Holcim's core businesses include the manufacture and distribution of cement, and the production, processing and distribution of aggregates (crushed stone, gravel and sand), ready-mix concrete and asphalt. The company also offers consulting, research, trading, engineering and other services. Holcim's main business segments are the manufacture and distribution of cement and aggregates. Holcim offers customers a wide range of cement-based materials and develops customized blends for special applications. The production of aggregates centers on quarrying, preparing and sorting the raw material. Holcim entered into a strategic alliance with Gujarat Ambuja Cements to participate in the growth market of India, making a public purchase offer to the shareholders of The Associated Cement Companies (ACC) and Ambuja Cement Eastern. In the same year, Holcim acquired Aggregate Industries, thus entering the UK market and strengthening its aggregates and ready-mix concrete businesses in North America.

SWOT Analysis
• • •

Leading position in construction materials market Optimized product range along the value chain Presence in diverse geographic markets Greater proximity to customers

• • Substantial long term financial liabilities Reduced presence in Africa & Middle East Region

• • Increased focus on emerging markets Acquisition of Tarmac Iberia

• • • Intensifying competition Environmental regulations Declining US home-building industry

Resource and capabilities Resource and capabilities of a company can lead to competitive advantage only when they are:     Valuable Rare Inimitable Non-substitutable Holcim is a global company employing some 80. The cost in fact is lower than its competitors. Holcim maintains good relationship with suppliers. As markets mature and customer needs broaden.000 people. Relationship with government plays an important part from strategy point of view because generally there exists an uneasy relationship between the government and an MNC. Holcim reported sales increases in four of its five group regions in 2011. Holcim currently has more than 12 research and development projects. Following this strategy Holcim is able to occupy a strong position in the emerging markets. Holcim recorded sales of over 20 billion Swiss francs. other products bring us closer to the end-consumer. with production sites in around 70 countries. CSR activities like ccontributing to the provision of education for society’s future help in building long term relationship with the home country government. In recent years what has really been Holcim’s great strength is that its ability to move faster and better in the emerging markets. In 2011. led by emerging markets in Latin America and Asia. The takes corporate social activities seriously and 65% of the companies comply with CSR policy.market positioning to capture growth . concrete goods. Cement . Holcim considers R&D to be an important element of their business. 63% of group companies check suppliers for quality assurance and environmental management. Still they try to keep the R&D cost low. Holcim built up a strong cement portfolio in emerging markets while the aggregate portfolio is mainly focused on mature markets and on urban areas in emerging markets. So while cement and aggregates are the basis of the business. Holcim’s investment policy and product range are adapted to suit the maturity of each market and local customer needs. we offer readymix concrete. asphalt and associated services.

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