A Project Report

On

Comparative Analysis between Nokia & Samsung

Submitted To:-

RIMT - Regional Institute Of Management Studies

Submitted To :Mrs. Kamaldeep Kaur

(ASST. PROFFESOR)

Presented By :-

RISHU KAPILA SUNNY BHATIA

Session 2011-2013

RIMT - Regional Institute Of Management Studies, Mandi Gobindgarh

Acknowledgement
I would like to express to all deep sense of gratitude and thanks to all those helped me in one way or the other in completion of project, which is the changing scenario of the consumption pattern of employed people. In particular I am indebted to Ms. Kamaldeep Kaur, who obliged me by providing an opportunity to carry out my research work I would like to thank other staff member of the organization for their help and time-to-time corporation.

Certificate
This is to certify that Group of MBA second semester students of RIMT Mandi Gobindgarh has completed his project report on the topic of STUDY OF COMPARITIVE ANALYSIS of NOKIA & SAMSUNG mobile phones under the supervision of Mrs. KAMALDEEP KAUR faculty member of RIMT MANDI GOBINDGARH

To best of my knowledge the report is original and has not been copied or submitted anywhere else. It is an independent work done by all.

Ms. Kamaldeep Kaur,

RIMT Regional Institute of Management and Technology Mandi Gobindgarh.

TABLE OF CONTENTS
Contents . CHAPTER 1 - INTRODUCTION History of Nokia S.W.O.T Analysis of the Nokia History of Samsung S.W.O.T Analysis of the Samsung Review of literature CHAPTER 2 - OBJECTIVES & METHODOLOGY Research Methodology Significance of the study Objectives of the study Scope of the Study Limitation of the study CHAPTER - 3 CONCEPTUAL DISCUSSIONS CHAPTER - 4 DATA ANALYSIS CHAPTER - 5 FINDINGS & RECOMMENDATIONS CHAPTER - 6 QUESTIONNAIRES CHAPTER - 7 BIBLIOGRAPHIES

CHAPTER - 1
Introduction History of Nokia: Nokia First Century (1865-1967) The first Nokia century began with Fredrik Idestam's paper mill on the banks of the Nokianvirta River. Between 1865 and 1967, the company would become a major industrial force; but it took a merger with a cable company and a rubber firm to set the new Nokia Corporation on the path to electronics... 1865: Fredrik Idestam establishes a paper mill at the western Finland, where the Nokia story begins. Tammerkoski Rapids in south-

1898: Eduard Poln founds Finnish Rubber Works, which will later become Nokia's rubber business. 1912: Arvid Wickstrm starts Finnish Cable Works, the foundation of Nokia's cable and electronics businesses. 1937: Former Olympic wrestler Verner Weckman becomes President of Finnish Cable Works. 1960: Cable Works establishes its first electronics department, selling and operating computers. 1962: The Cable Works electronics department produces its first in-house electrical device - a pulse analyzer for nuclear power plants. 1967: Nokia AB. Finnish Rubber Works and Finnish Cable works formally merge to create Nokia Corporation.

Nokia move to Mobile (1968-1991)

The newly formed Nokia Corporation was ideally positioned for a pioneering role in the early evolution of mobile communications. As European telecommunications markets were deregulated and mobile networks became global, Nokia led the way with some iconic products... 1979: Radio telephone company Mobira Oy begins life as a joint venture between Nokia and leading Finnish television maker Salora. 1981: Nordic Mobile Telephone (NMT), the first international mobile phone network, is built. 1982: The Nokia DX200, the companys first digital telephone switch, goes into operation. 1984: Nokia launches the Mobira Talkman portable phone. 1987: Nokia launches the Mobira Cityman, the first handheld NMT phone. 1991: Nokia equipment is used to make the worlds first GSM call.

Mobile Revolution (1992-1998) In 1992, Nokia decided to focus on its telecommunications business. This was probably the most important strategic decision in its history. As adoption of the GSM standard grew, new CEO Jorma Ollila put Nokia at the head of the mobile telephone industrys global boom and made it the world leader before the end of the decade... 1992: Jorma Ollila becomes President and CEO of Nokia, focusing the company on telecommunications. 1992: Nokia launches its first GSM handset, the Nokia 1011. 1994: Nokia launches the 2100, the first phone to feature the Nokia Tune. 1994: The worlds first satellite call is made, using a Nokia GSM handset. 1997: The Nokia 6110 is the first phone to feature Nokias Snake game. 1998: Nokia becomes the world leader in mobile phones. 1999: Nokia launches the world's first WAP handset, the Nokia 7110.

Nokia Now (2000-Now) Nokias story continues with 3G, mobile multiplayer gaming, multimedia devices and a look to the future... 2002: Nokia launches its first 3G phone, the Nokia 6650. 2003: Mobile gaming goes multiplayer with the N-Gage. 2005: Nokia introduces the next generation of multimedia devices, the Nokia N_series. 2005: Nokia sells its billionth phone a Nokia 1100 in Nigeria. Global mobile phone subscriptions pass 2 billion. 2006: Olli-Pekka Kallasvuo becomes Nokias President and CEO; Jorma Ollila becomes Chairman of Nokias board. Nokia and Siemens announce plans for Nokia Siemens Networks. 2007: Nokia recognized as 5th most valued brand in the world. Nokia Siemens Networks commences operations. Nokia launches Ovi, its new internet services brand. 2008: Nokia's three mobile device business groups and the supporting horizontal groups are replaced by an integrated business segment, Devices & Services. 2009: launch n-97 nokia with new applications. 2010: The year 2010 saw several big-ticket launches on the smartphone front. Nokia launch N8 2011: nokia launch nokia lumia 800

Future of Nokia By the year 2012 a quarter of all content will be user-generated and passed between friends, rather than being created and distributed by today's media brands, according to interviews with "trend-setting consumers". The Future Laboratory spoke to 9000 consumers on behalf of Nokia, all of whom are described as "active users of technology" and thus can be trusted to tell us what the world's going to look like. As Nokia's Vice President, Multimedia, Mark Selby describes it thus: "We think it will work something like this; someone shares video footage they shot on their mobile device from a night out with a friend, that friend takes that footage and adds an MP3 file - the soundtrack of the evening - then passes it to another friend. That friend edits the footage by adding some photographs and passes it on to another friend and so on." All of which will be done on their mobile phone, obviously. Driving users to prefer content mashed up by friends, as opposed to professionallyproduced, are four trends which The Future Laboratory and Nokia have identified through their research. Immersive Living reflects the way people are always on-line, while Geek Culture is a reflection of how everyone wants high-tech toys these days - at least, all the people interviewed for this study. G Tech is technology for girls - apparently not just technology for boys painted pink - and Localism sees users taking pride in content produced by their locality. All in all it's remarkable how closely this research matches Nokia's ideal vision of the future. Consumers using mobile phones to create and mash up content, taking power away from the media brands and placing it in the hands of those running the portals and controlling the mobile user experience. Now if they can just get rid of those power-hungry network operators then Nokia's plan for world domination will be complete, at least until the pills wear off

1.5 S.W.O.T ANALYSIS OF NOKIA

Strengths Is a dominant player in the smart phone market via its majority ownership of Symbian and its proprietary Series 60 user interface which are projected to represent majority of the 100M smart phones sold in the next 4 years. 33% market share still the largest cell phone vendor by far, with double the market share of nearest competitor Size should enable Nokia to amortize R&D costs and to get cost advantages Brand position: probably one of the top 20 brands in the world

Weaknesses The N-gage is considered a flop. Being the market leader and its increase role in Symbian is giving Nokia a bad image, much like Microsoft in the PC industry. Slow to adopt new ways of thinking: good examples are clamshell phones which are preferred by many customers. Nokia was reluctant to produce a clamshell until this year, when it launched its first model.

Opportunities Increase their presence in the CDMA market, which they are just entering, as well as 3G and Edge New growth markets where cell phone adoption still has room to go, including India and other countries. Leverage its infrastructure business to get preference and a stronger position with carriers

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Threats Late in the game in 3G creates a risk to be displaced by leaders like Motorola, LG, NEC and others. Asian OEMs who are entering the market very aggressively (TCL, nGo Bird) ODMs (HTC and others) enabling carriers to leverage their customer power bypassing the handset vendor. Operators want to lessen their dependency on handset vendors and the dominance of Nokia. Orange, O2, and many other operators globally are selling their own brand of phones.

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The History of Samsung Mobile Company

Although its line of sparkling Smartphone seems fresh and new, Samsung Mobile has been around since 1983. Samsung Mobile's parent company, Samsung Electronics, was founded in 1969. Once known for its televisions and other home appliances, Samsung recently eclipsed heavyweights Sony Ericsson and Motorola as one of the biggest cell phone manufacturers in the world. A Rough Beginning Samsung Mobile's first ever offering was a car phone it introduced in 1986. Because of poor reception and sales, manufacturing was halted. From this point until the early 1990s, Samsung Mobile would introduce mobile phone models, but sales were low because demand was low. The designs of these early attempts were bulky, and reception was poor. With Motorola holding a sizable advantage over the rest of a fledgling mobile phone field, Samsung nearly dropped its Mobile division. Turning Point In 1993, Samsung Mobile released the SH-700 series, which boasted a smaller and sleeker design and better sound quality. With a better product and a more aggressive marketing campaign, Samsung would reclaim more than half the mobile phone market share in Korea from Motorola. The Global Market Samsung cell phones found its way into American hands for the first time in 1996, when they partnered with Sprint on a line of sleek and compact phones. A few short years later, South America and Japan were enjoying the high-end design of Samsung Mobile phones.

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Samsung Mobile Today

In early 2009, Samsung Mobile's global market share stood at more than 17 percent, second only to Nokia. In the 3rd quarter of 2008, for the first time in its history, Samsung Mobile shipped more than 50 million handsets in a quarter--despite a global recession. Lee Byung-chull founded Samsung Group in 1938, naming the start-up company a Korean word which translates to "three stars" in English. Samsung Mobile enjoys agreements with major cell phone service providers such as T-Mobile, AT&T, Sprint and Verizon Wireless. In early 2009, Samsung Mobile and T-Mobile introduced the Memoir, a cell phone with a "Best in Class" 8-Megapixel camera.

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Samsung Mission & Vision 2020

As stated in its new motto, Samsung Electronics' vision for the new decade is, "Inspire the World, Create the Future." This new vision reflects Samsung Electronics commitment to inspiring its communities by leveraging Samsung's three key strengths: New Technology, Innovative Products, and Creative Solutions. And to promoting new value for Samsung's core networks -- Industry, Partners, and Employees. Through these efforts, Samsung hopes to contribute to a better world and a richer experience for all.

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1. PROMOTION :
Samsung shows there special performance for promoting products. In Bangladesh they promote product with 1. 2. 3. 4. 5. 6. Television; Newspaper; Radio; Campus Booth; Providing Sponsorship; Billboard.

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PROFILE OF SAMSUNG
Company Profile In 1938 the Samsungs fonder byung chull lee ser up a trade export company in Korea ,selling fish vegetables and fruit to china .within a decade Samsung had flour mills and confectionary machines and become a co-operation in 1951. humble beginnings.

From 1958onwards Samsung began to expand into other industries such as financial, media, chemical and ship building throughout the 1970s .in 1969, Samsung electronics was established producing what Samsung is most famous for television, mobile phones (througout90s),radios, computer components and other electronics devices .

1987 founder and chairman,byung-chull lee passed away and kun-hee lee took over as chairman. In the1990s Samsung began to expand globally building factories in the us,Britain, Germany Thailand Mexico Spain and china until 1997

In 1997 nearly all Korean business shrunk in size and Samsung was no exception. They sold business to relieve debt and cut employees down lowering personnel by 50,000. but thanks to the electronic industry they manage to curb this and continue to grow.

The history of Samsung and mobile phones stretches back to over 10 years .in 1993 Samsung developed the lightest mobile phone of its era the SCH 800 and it was available on CDMA networks.then they developed smart phone and a phone combined mp3 player towards the end of the 20th century .to this date Samsung are dedicated to the 3g industry . making video, camera phones at a speed to keep up with consumer demand .Samsung has made steady growth in the mobile industry and are currently second but competitor Nokia is ahead with more than 100%increase in shares.

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S.W.O.T ANALYSIS OF THE SAMSUNG

STRENGTH New product concept to rollout in five month. Catching the pulse of the consumer offering design & understanding emotions. Heavy investments in technology. Focus on innovative products.

WEAKNESS Not proactively coming out with newer mobiles. Lack in product differentiation. Different models at different price points. Focus on mass market. not very user friendly designs

OPPORTUNITIES Distinguish its service from competitors offer product variation. Demand for cell phones driven by the servers providers or carriers. Tie up with service providers lowering the price of the phone just by $20.

THREATS Motorolas dominance in the US the European market controlling more than world market. Aggressive competitors including Sony Erikson, Siemens eating into its share. Not keeping track of the new trends in the market. Not an accessory and fashion statement.

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REVIEW OF LITERATURE

Motorola Vs. Nokia

Link: Answer.com: Techsmart: The Bizarro World of Cellphone Makers. motorola (NYSE:MOT) verus Nokia (NYSE:NOK).While the Finnish phone maker has updated its handset portfolio at the high end to compete better with Motorola's supersuccessful Razr phone, the refresh has been less than inspired. ... "[Nokia's] high-end phones are small, but they're boxy. Motorola's high-end [models] are thin and slick." ... Motorola went for the wow effect, creating gotta-have-it phones. Now, Nokia is playing catch-up. "It all comes down to innovation and product development," says Hoffman. "Right now, Motorola is head and shoulders above Nokia in creating products that consumers desire. Nokia has maintained their market share, but they're using price and marketing dollars as the weapon." ... Surely the the RAZR was a brilliant move... Something as simple as naming a phone Razr has created enormous buzz for the company, says Kelleher. Granted, the Razr is a sleek little piece of telephonic technology, but the branding has given the phone cache. Kelleher makes a good point. When you mention Razr, people know what you're talking about. Just try and picture what the Nokia 6170 looks like. Great point. But just a piece of anecdotal evidence- the Nokia brand is still quite strong in Asia. And according to The Motley Fool, Nokia's pushing hard into emerging markets with low-cost phones, which while hitting margins, are building presence for the long term. 34% increase in handset volumes versus a 25% sales increase. ... To find growth, Nokia is venturing into emerging markets, such as China and Russia. ...

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Nokia is looking out for the long term by penetrating emerging markets. But it will take some time for the margins to improve as these consumers upgrade to premium handsets. Nokia appears to have positioned itself well because gaining recognition in these markets while they're still developing will give it an important market presence moving forward Nokia's strategy may be more sustainable than Motorola's "Wow!" strategy if it succeeds in building deep moats in emerging markets. Popularity of fashion and design can be fleeting, a fact which Nokia now knows well. Also, one weakness I've noticed in the RAZR currently is that it lacks many advanced functions which new smart phones have. And smart phones are no longer huge and boxy- and no longer for techies. While the RAZR had enough features for its time (and perhaps less-technologically-advancd US mobile phone market), Motorola shareholders should hope that Motorola features enough advanced features in its upcoming, well named SLVR and PEBL. This is because for fashionable technology, especially in emerging markets I feel, the prestige and allure of a product is built upon both its look and its array of the "newest" features, even if most functions are never used. Yours may look shiny, but if mine can send everyone last nights photos, then you've been one-upped. It would also be interesting to see Motorola's share of sales inside and outside the US, versus Nokia. Motorola could be overly US-dependent... perhaps for another post. For reference, each company's one year chart below.

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Conclusion
Moto is gaining great grounds in emerging market like India, China and South America. Though Nokia has a well-established market here; Motorola is making great in-roads into Nokia's shares by an array of products like SLVR, PEBL, SLIM and RAZR strongly backed by an aggressive marketing strategy and competitive pricing.

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CHAPTER - 2
OBJECTIVES AND METHODOLOGY

RESEARCH METHDOLOGY

Research comprise defining and redefining problems, formulating hypothesis or suggested solutions; collecting, organizing and evaluating data; making deductions and reaching conclusions; and at last carefully testing the conclusions to determine whether they fit the formulating Hypothesis. In short, the search for Knowledge through Objective and Systematic method of finding solutions to a problem is

SIGNFICANCE OF THE STUDY

The present study is quite significant because it discusses values cultures vision, mission and strategies of two companies .Nokia and Samsung to make comparative analysis between these two companies it identifies the current positions of the company . The report finds that high quality and advanced technologies are important factor for Nokias success moreover they are concentrating on ne area that is telecommunication while Samsung is indulging in many areas Moreover the other finding is that Nokias financial position is surpassing its competitors in the telecommunications report concludes that Nokia has established its leadership in telecom companies Samsung is gaining its area in style point of view or advanced features in their products.

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OJECTIVES OF THE STUDY To find what attract consumer in a particular brand To find customer satisfaction level regarding nokia and samsung To determine what offer made by other brand . To know consumer behavior towards Nokia and Samsung. Why people use the these brands

SCOPE OF THE STUDY As learning is the human activity and is as natural ,as breathing despite of the fact the learning is all pervasive in our lives, psychologists do not agree on how learning takes place .how individuals learn s a matter of interest to marketers they want to teach consumers in their roles as their roles as consumers. They want consumers to learn about their products product attributes, potential consumers benefit, how to use, maintain or even dispose of the product and the new ways of behaving that will satisfy not only the consumer needs, but the marketers objectives.

The scope our study restricts itself to the analysis of COMPARITIVE ANALYSIS, perception of Nokia and Samsung.

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LIMITATIONS OF THE STUDY

The findings of the study will be based on opinion of the respondents, which may be based. The study is confined to Mandi Gobindgarh areas only Lack of time and finance may prevent from carrying out in depth study. We find that in some questions respondent are confused what they have to fill

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CHAPTER - 3
Conceptual Discussion

Research Design

the study under taken was descriptive in nature and information about the consumer about the consumer references was to be determine the study was also statistical because factors studies have been quantitative analysed and numerically expressed

Type of Research: -

Descriptive research Descriptive research includes Surveys and fact-finding enquiries of different kinds. The main characteristic of this method is that the researcher has no control over the variables; he can only report what has happened or what is happening.

Data Source: There are two types of data. Primary Data: The data was mainly obtained from the people feedback on the questionnaire which was distributed by the group members at various places Secondary Data: The secondary data was obtained from various journals, internet, magazines etc.

Research Instruments Selected instrument for Data Collection for Survey is Questionnaire.

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Sample Design

Who is to be surveyed? The marketing researcher must define the target population that will be sampled.

The sample Unit taken by me; General public of different age group, different gender and different professions.

Extent:-

I have covered entire residential area of Gobindgarh city for the survey

Sampling Frame:The source from which the sample is drawn

Sampling Technique: In the Project sampling is done on basis of Probability sampling. Among the probability sampling design the sampling design chosen is stratified random sampling. Because in this survey I had stratified the sample in different age group, different gender and different profession

Sample Size/ Population Size: No. of respondent is 100

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CHAPTER 4

DATA ANALYSIS PART - A

Q1

Gender Particular Male Female No. Of Respondent 62 38

Male Female

Q2

Area Particular Urban Rural No. Of Respondent 99 01

Urban Rural

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Q3

Age Group Particular 10-20 20-30 30-40 40 & Above No. Of Respondent 21 57 12 10

10 to 20 20-30 30-40 40-above

Q4

Occupation Particular Self Employed Professional Salaried House Wife Student Other No.Of Respondent 20 08 12 01 55 04

self employed professional salaried house wife student others

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Q5

Education level Particular University Degree & above High School Elementary level Illiterate No. Of Respondent 90 10 00 00
university high school elementary iliterate

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Part B
Q.1 Do you use Mobile Phone? Particulars Yes No Number of Respondent 100 0

Q.2

How long you are using the mobile phone? Particular Less Than 1 Year 1-2 Year 2-4 Year Above 4 Year Number of Respondents 10 10 12 68

Q.3

Which brand of Mobile Phone do you own? Particular Nokia Samsung Number of Respondents 45 55

Q.4

Why do you use mobile phone? Particular Number of Respondents Every body around you have 04 one so you wanted to buy one You want to stay connected 70 to your family and friends You use mobile phones for 13 professional reasons

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Q.5

Which features do you look for while buying Mobile Phone? Particulars Looks & Design Battery Backup Size/Weight Camera Quality Price Any other Number of Respondents 24 34 03 09 01 29

Q.6

Does the phone you have fulfills the above said features? Particulars Yes No Number of Respondents 76 24

Q.7

How satisfied are you with the mobile phone you have? Particulars Very Satisfied Satisfied Nutral Not Satisfied Number of Respondents 20 30 40 10

Q.8

How often do you change your mobile phone? Particulars Less than 1 year 1-2 years 2-4 years Above 4 years Number of Respondents 20 25 27 28

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Q.9

If YES, what mobile would you buy next? Particulars Samsung Nokia Any other Number of Respondents 55 40 O5

Q.10

Which mobile phone do you think has best screen size and keypad? Particulars Nokia Samsung Number of Respondents 45 55

Q.11

Which out of two do you think is male/female oriented phone? Particulars Nokia Male/Female Samsung Male/Female Number of Respondents 50 50

Q.12

Which network technology does your phone support? Particulars 3G 2G Both Number of Respondents 15 17 68

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Q.13

Which out of two has best sound quality? Particulars Nokia Samsung Number of Respondents 46 54

Q.14

Which out of two do you think has comfort handling? Particulars Nokia Samsung Number of Respondents 46 54

Q.15

Why you chose the above mobile? Particulars Appearance Price Functions Quality Brand Image Service Recommended by Friends Other Number of Respondents 10 31 10 14 10 20 05 00

Q.16

Where did you often see the mobile advertisement? Particulars Television News Paper Magazine Online Other Number of Respondents 20 18 02 40 20

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Suggestions given by the respondents.

During our survey we asked the people to give some suggestions to the companies there is similar suggestion for both the companies given by 25 peoples that they should not increase their prices. And 1 suggestions given by only 2 person out of 100 that is cellular companies that there should be some function to indicate the person is driving this will avoid accidents during driving.

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CHAPTER - 5
FINDINGS AND RECOMMENDATIONS

FINDINGS Nokia introduces a new phone into the market every two or three months. In Nokia's human resource management, the features are to improve employee's techniques by regularly training and developing effective teamwork. While Samsung always improving model of their product with different features Nokia's financial position is surpassing its competitors in telecommunication. While Samsung in indulging itself in more than telecom it has more products more than mobiles. Nokia has established its leadership in mobile phone market according to its successful marketing strategies and internal management. while Samsung is always trying to indulge with media . Nokia's philosophy is to learn continuously, to satisfy consumers, and to respect individual and pursue professionalism.

RECOMMENDATION After analyzing all the data we have some recommendations such as:-

Advertisements: Nokia use advertisement mode of promotion after launching a new cell phone in the market. So people dont have much knowledge about their latest models. While Samsung have lots of ads in market before launching it

EXAMPLE: Giving advertisement on television or cable Giving print media add which explain all the features of cell phone SPECIAL SCHEMES: Nokia always launch high range products. So to increase the sales it has to give advertisement or special discount or special schemes with every purchase of new cell phone. Samsung have color variety in their cell phones as Nokia dont have this much.

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CONCLUSION
The customer analysis of this coursework highlighted that the upper segment of the population are the major consumers of mobile phones. Extensive research was conducted into the strategies being implemented for the rural market.

Nokia and Samsung segment the market on a similar basis. However, they have different interpretations Nokia has saturated the urban market including the B and C class cities and is now targeting potentially untapped markets. Samsung on the other hand has chosen to focus its energies on the B and C class cities since which it had not ventured into so far.

The prominent brands in the Indian cellular phone industry are Nokia, Sony Ericsson, Motorola, and Samsung. Samsung has the single largest market share in India of 60%. We have analyzed that Samsung is better than Nokia. Samsung and also one of its major competitors;

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CHAPTER - 6 QUESTIONNAIRE COMPARITIVE STUDY NOKIA vs. SAMSUNG

PART- A

Name : _____________________________________________ Gender : a) Male Area: a) URBAN b) RURAL Ph: __________________ b) Female

E-Mail : _______________________________ Age Group: a) 10 - 20 c) 30 40 Occupation: a) Self Employed c) Salaried e) Student Education Level: a) University degree &above c) Elementary Level

b) 20 30 d) 40 & Above

b) Professional d) House wife f) Others

b) High School d) Illiterate

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PART - B
Q.1 Do you use Mobile Phone? a) Yes Q2 b) No

How long you are using the mobile phone? a) Less than 1 year b) 2 4 years c) 1 2 years d) Above 4 years

Q.3

Which brand of Mobile Phone do you own? a) NOKIA b) SAMSUNG

Q.4

Why do you use mobile phone? a) Everybody around you have one so you wanted to buy one. b) You want to stay connected to your family and friends. c) You use mobile phone for professional reasons. d) Any other. Please Specify: ___________________________

Q.5

Which features do you look for while buying Mobile Phone? a) Looks and Design b) Battery Backup c) Size/Weight d) Camera Quality e) Price f) Any other. Please Specify: ______________

Q.6

Does the phone you have fulfill the above said features? a) YES b) NO

Q.7

How satisfied are you with the mobile phone you have? a) Very Satisfied c) Neutral b) Satisfied d) Not Satisfied

Q.8

How often do you change your mobile phone?

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a) Less than 1 year c) 2 4 years Q.9 If YES, what mobile would you buy next? a) NOKIA c) Any other: _______________ Q.10

b) 1 2 years d) above 4 years

b) Samsung

Which mobile phone do you think has best screen size and keypad? a) NOKIA b) Samsung

Q.11

Which out of two do you think is male/female oriented phone? a) NOKIA Male / Female b) Samsung Male / Female

Q.12

Which network technology, does your phone support? a) 3G b) 2G c) Both

Q.13

Which out of two has best sound quality? a) NOKIA b) Samsung

Q.14

Which out of two do you think has comfort handling? a) NOKIA b) Samsung

Q.15

Why you chose the above mobile? a) Advertisement c) Price e) Quality g) Service b) Appearance d) Functions f) Brand Image h) Others (Specify)___________________

Q.16

Where did you often see the mobile advertisement?

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a) TV c) Magazine e) Others_______________________

b) News Paper d) online

(Signature)

CHAPTER - 7
BIBLIOGRAPHY
BOOKS

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 Kothari, C.R.(2007), Research Methodology Methods and Techniques,

INTERNET: 1. www.projectsmonitor.com 2. www.nokia.com 3. www.samsung.com 4. www.scribd.com

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