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The Top 10 Restaurant Mobile Marketing Strategies for 2012 www. PunchMobileMarketing.com Copyright 2012

Mobile Marketing for Restaurants

Introduction
Dear Restaurateurs, Mobile phones are now the standard way for more than half the people living on this planet to learn, share, shop and communicate. For restaurants, food service providers and hospitality, it represents an unprecedented marketing opportunity that transcends traditional
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methods companies use to connect with customers. Industry giants like Google, Apple and Microsoft are all betting the farm on “Going Mobile.” Statistics show that over 30% of all local searches for restaurants are coming from mobile devices. Food service marketers can no longer afford not to be delivering the mobile experience that customers are currently demanding. This eBook report uncovers the major trends driving the need for Mobile Marketing in the food service industry, the exact experiences and information customers want from restaurants at the mobile level, as well as the most important mobile strategies the food service industry needs to employ this year or sooner in order to profit from the mobile revolution.
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Our overall goal is to help you understand that Mobile Marketing is not difficult or complicated to implement. Mobile Marketing can be very profitable if you have the right plan, tools and team. When you‘re armed with the right information, you can confidently take action and enable your customers to interact and engage with your business when and how they want to. Mobile Marketing makes this possible! Thank you for reading, Chris J Swemba Founder, Punch Mobile Marketing Join the discussion on Facebook at http://www.facebook.com/pages/PunchMobile-Marketing-forRestaurants/308501462518062
Copyright Statement: All content © 2012 by Chris J Swemba of Kinetica Media, LLC - Copyright holder is Page | 4
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licensing this under the Creative Commons License, Attribution-Noncommercial-No Derivative Works 3.0 Unported, http://creativecommons.org/licenses/by-ncnd/3.0/. (This means you can post this document on your site and share it freely with your friends, but not resell it or use as an incentive for action or pay.)

Table of Contents
Mobile Marketing Facts & Stats………………………………………………… …………………………..4 The 10 Most Critical Mobile Marketing Strategies Your Customers are Begging You to Implement Right Now………………………………………………… ……………………………………9 Strategy 1: Get a Mobile-Optimized Website……………………………………………… ……….10

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Strategy 2: Increase In-Store Foot Traffic from “Local Mobile” Search Engines…….15 Strategy 3: Gain More Takeout Orders with Mobile Menus………………………………….18 Strategy 4: Explode Word-of-Mouth with Mobile Sharing. …………………………………..20 Strategy 5: Acquire More Reservations with Click-to-Call…………………………………….22 Strategy 6: Increase Repeat Visits with Mobile Email & Text Marketing ……………… 23 Strategy 7: Improve Your Reputation & Positive Feedback with Mobile Reviews…28 Strategy 8: Eliminate Slow Times with Mobile Coupons………………………………….. …..30
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Strategy 9: Reach More Traveling Customers with Mobile Maps & Directions. ……..32 Strategy 10: Improve Marketing Effectiveness with QR Codes……………………………..33 Bonus Strategy: ………………………………………………………… ………………………………………...35 The Top 3 Mobile Marketing Strategies to Implement in the Next 30 Days……………36 Conclusion…………………………………………… ………………………………………………………… …….37 Free Resources: ………………………………………………………… …………………………………………38

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Mobile Marketing Facts & Stats
Your restaurant can’t ignore this any longer….
In the USA alone, over 250+ million Americans own mobile phones. That’s more than 80% of the nation’s population! Even more interesting, over 20% of those households are mobile only. So what does this mean for the food service industry and specifically for your restaurant? It means a lot more dough (pun intended!). Diners right now are using their mobile phone to search and order from local restaurants on an unprecedented scale.

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Here are the most recent mobile usage statistics that are impacting the food service industry and why it’s imperative for you to start profiting from “mobile customers” before your competitors do.

Access
Your desktop website is out. Your mobile website is in. 76% want directions, a phone number,
hours of operation and menu information as
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soon as they navigate to a restaurant’s website on their phones.

40% have turned to a
competitor due to a bad mobile website experience.

57% would not recommend a business
with a bad mobile site.

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Questions to ask yourself:

“What does my current website look like on mobile phones.” “How many customers could I gain if my website was optimized for mobile phones?”
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“If I were a new customer and went to my website from my phone, what would my first impressions be? Would it be an experience that compels me to want to dine there?” ----------------------------------------------------------------------------------------------------

Search
The phone book is out. ‘Mobile Local’ search is in. 30% of all restaurant searches are done
from a mobile phone.
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66% of AT&T mobile users
have searched for a local restaurant on their phones.

59%

of local information seekers visit a business after looking up information about it from their phones. of mobile local searches lead to a purchase.

50%

55% of traveling diners search for local
restaurants via their mobile phones first.

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Questions to ask yourself:
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“Can customers find my restaurant when they search locally, or are they finding my competitors instead?” How much more business could I be getting if I were consistently found in Local Mobile search engines?”

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Coupons
Paper coupons are out. Digital coupons are in. 42% of diners want to receive specials &
coupons by text message &/or email to their phones from restaurants they like.
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20% redeem mobile coupons,
and that number is expected to increase to 30% in 2013.

71% have said they are more likely to
visit a restaurant if mobile coupons were readily available via their phone.

2 out of 5 diners like the
convenience of mobile coupons over paper ones.

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Questions to ask yourself:

“How many customers am I losing because I’m not regularly text messaging or emailing coupons to
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their phones?”

“How do I make my coupons more readily available online so they can be easily shared and used more often and found by traveling customers?”

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Marketing
Word-of-mouth is out. Social sharing & reviewing is in. 39%
of diners said they share and recommend restaurants to friends and colleagues from their mobile phones.
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31% read, leave reviews and
check-in on sites like Yelp, Foursquare and Facebook from their phones.

8 of 10

people say they are influenced regarding where to eat by others.

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Question to ask yourself:

“Can my restaurant be easily found, shared and reviewed on the major mobile restaurant review and social websites?” What are people really saying about me online? Is it good or bad? How do I become part of this conversation?”
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Bottom-Line:
As you can see, Mobile is changing everything, FAST! Not just in regards to the way that 30% of customers are becoming acquainted with your business for the first time, but also in regards to how they want to connect and do business with you. If you understand the writing on the wall and embrace Mobile Marketing, then you’ll make your customers happy and continue to grow your business. Here’s how….

The 10 Most Critical Mobile Marketing
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Strategies Your Customers Are Begging You To Implement Right now.
Strategy 1: Get a Mobile-Friendly Website.
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Have you looked at your website on a mobile phone yet?
If not, then you need to do so right after reading this eBook, because 30% of ALL of your website traffic is coming from customers using their mobile phones. If your website is like most other restaurants’, then there’s a good chance you won’t like what you see and be embarrassed at how it looks and functions on mobile phones and devices, like the iPad and other tablets. Why? It’s because your desktop website was not built or optimized for mobile screen sizes and the operating systems/browsers that power them. That’s why smart restaurant owners have begun to create a mobile-optimized version of their desktop
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website so customers can find what they’re looking for quickly. So…

Does your website look like this to 30% of ALL your website traffic?

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The 5 Major Problems That Are Driving 40% of
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Your Mobile Customers Away From You Are: 1.
Slow Loading Speeds:
71% of users expect a mobile website to load as fast as a desktop site. If your site loads slowly, they’re gone!

2.

Core Info Not Found:

Phone number, location(s), hours, and menu are not visible at first glance. If customers have to hunt for these core informational items, they’re gone!

3.

Small Text: Site's text is

not visible without pinching or zooming. If customers want to delve
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deeper into your website but can’t read your text easily, they’re gone!

4.

Poor Navigation & Images: Site looks unprofessional
and is un-friendly to navigate because main pages and links are not thumb-friendly. Plus, it has broken, incomplete and mashed together images.

5.

Non-Mobile Features:

Website does not display at first glance all of the core info and features like placing takeout orders, reservations, call-ahead seating and coupons, etc that mobile customers want from restaurants while on the go.

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Don’t Worry! All of These Major Problems Can Be Solved With a MobileOptimized Version of Your Website.
Let’s take a look at how a mobile-optimized website will make you look more
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professional while making it easier for customers to find what they’re looking for fast, which in-turn will boost profits and customer loyalty. Loading Speed: All images load super fast because they’re optimized for mobile!

Core Info: Locations, hours,
menu and coupons, etc., are found at first glance without having to hunt.

Text / Images: Easily read
without pinching & squeezing.

Page Navigation: Core info
pages are 1-click, thumb-friendly and highly visible.
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All the main features The Top 10 Restaurant Mobile Marketing Strategies for 2012 www. PunchMobileMarketing.com Copyright 2012 your customers want from you while on the go are easily found.

Features:

These problems are driving many of your mobile customers away to competitors. If they’re not fixed, then you’ll continue to lose your mobile customers, and they’ll tell others of the bad experience they had with your website from their phones.

Examples of Mobile Website Designs You Should Model Your Mobile Website After For the Best Results:

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Bottom-Line:

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Which website do you think mobile customers would prefer to use?

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The mobile website OR The desktop website
The answer is pretty clear…isn’t it?

-

Strategy 2: Increase In-Store Foot Traffic From “Local Mobile” Search Engines.
The phone book is out. “Mobile Local” search is in. People use search engines, in particular Google, which gets roughly 80% of the worlds search traffic, to look for businesses. Local search has grown exponentially every year and now makes
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up over 30% of all search queries. Even more important is that 30% of ALL restaurant searches are done from a mobile phone, and 55% of traveling diners search for local restaurants via their mobile phones.

Is your restaurant an option in the Local Mobile Search engines when local and traveling customers are searching for somewhere to eat?

So does your
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what this mean for

The Top 10 Restaurant Mobile Marketing Strategies for 2012 www. PunchMobileMarketing.com Copyright 2012

restaurant? It means you must have a strong, competitive presence in Google Local and other top Local Mobile search directories, GPS devices and mobile apps so you can at least be an option when customers are looking for your restaurant type in your location area(s).

Being Listed In Local Mobile Search Engines Is Critical To Being Found By Customers Searching For “Your Food Type + Your Area”.
Here’s the daily scenario… Its lunch time and some potential traveling customers are asking colleagues: “What are we doing for lunch today? I don’t know…. What’s around here anyway? I’m
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not sure…let me pull up Google on my iPhone to see what restaurants are nearby. Let’s see…there’s Restaurant X, Restaurant Y, Restaurant Z, & Your restaurant.” They see your restaurant listed in Google Places with a special offer that says “Lunch specials just $4.95” and a free dessert coupon. “Wow that looks like a good deal for lunch. Let’s see their menu.” They click on your website link from Google Places and go to your mobile-optimized website to easily see your mobile lunch menu and your coupon in more detail. “Oh good, I see they have Chicken Salad on the menu! Let’s go there for lunch.” They tap the Click-to-Call feature for callahead seating, save your mobile coupon for a free dessert in their phone, click the GPS
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map feature for exact directions to your place, and they have lunch with you. You’ve won the lunch war for that day! This exact scenario is happening right now, all day, every day, in every place in the world where there are mobile phones and restaurants. To be a choice to customers in this scenario, you need to have a strong presence in the top Local Mobile search engine directories and Social Review websites for the opportunity to gain these customers.

The Top 20 Local Mobile Engines You Need a Presence In:

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Although a Google Places listing is ground zero for local search, having a detailed listing in these other top local search directories will strengthen your Google Places listing, thus increasing your overall rankings and the ability for more customers
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to see you by being closer to the top of Google’s search results. You can go to all 20+ sites individually to claim and update your listings, but that’s incredibly time consuming. Thankfully, dedicated service providers that will claim, optimize, submit and manage your Local Mobile search listings for a small monthly fee to ensure that new local and traveling customers can find you when they’re hungry and ready to eat!

Bottom-Line:
If you don’t get serious about your presence in these top “Local Mobile” search engines and you’re still asking yourself “Why am I not increasing my business or getting exposure in front of traveling or new local customers?”, then this is your answer. Now go fish where the fish are!

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Strategy 3: Gain More Takeout Orders With Mobile Menus.
If your current website menu is not optimized for mobile and in most cases it’s not, then the chances are that your customers are not able to access your menu properly from their phones.
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This major problem would be the same if a customer came into your location and your menu was not readable or available to look at. How would they order? This is more than likely happening to 38% of all your mobile customers trying to access your menu from their phones. This is happening right now. Customers are frustrated, you’re losing valuable market share and potential new business.

Customers want easy mobile access to your menu(s) for two reasons: 1.
To look at your food selection when placing takeout orders.

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2. To bookmark (save) your menu on their
phones for easier future access.

5 Tips to Creating a Mobile-Friendly Menu Experience: 1.
Make sure your current website menu is not built with Flash technology because most mobile phones have difficulties reading Flash. More than likely, customers are seeing a red X or a blank space altogether where the menu should be.

2.

Shorten up your menu so that it has no more than 10 pages.

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3.

Ensure the link to your menu is just 1-click away on your mobile website home page. Don’t make customers hunt for it. Consider slimming down your menu(s) to feature only the most popular items, specialty menu items and/or your most ordered takeout items. Organize your menu in sections i.e. “Lunch”, “Sandwiches”, etc, so it’s easier to navigate by header and food/occasion type.

4.

5.

Bottom-Line:
Your menu is a BIG part of your success. If your menu doesn’t completely work on mobile phones, you are losing takeout and
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reservation business to competitors, while frustrating customers. Customers want fast, on-demand, mobile access to your menu so they can share it with friends, save it on their phones and order where and how they want to.

Strategy 4: Explode Word-of-Mouth With Mobile Sharing.
As you know, 39% of food service customers said they share and recommend restaurants to friends and colleagues from their mobile phones. Are customers able to share your restaurant with friends and family easily? Do they have the ability to
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tell all of their friends and co-workers good things about you with just 1 click? Word-of-mouth is the most effective method of advertising for the food service and hospitality industry. Whether you do what you do well or poorly, customers are guaranteed to tell others in today’s alwayson, Social Media driven world. With the invention of blogs and Social Media, sharing information and recommendations to millions of people is now instantaneous. Unless you’ve been under a rock these past few years, you have probably seen buttons saying “share this” or “like me” or “tell friends about us”, etc on most websites. This is happening because the web is becoming more personal and easier to share information with people within our own personal online network(s). When businesses are shared with people in these
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social networks, it’s a genuine referral, vote and recommendation that’s personal, honest, unbiased and more importantly… FREE.

The most popular mobile customer sharing services for restaurants are:

Example of a Successful Mobile Sharing Opportunity:

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Bottom-Line:
If you make it easy to share your business with friends and family, then you have a 39% chance that more mobile customers will do just that. When customers can share your menus, phone number, location(s), etc., no matter where they are, more people will get to know about you via FREE mobile word-of-mouth advertising and your brand image and sales will benefit. People want to share you wherever they are. Mobile sharing makes this possible.

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Strategy 5: Acquire More Reservations With Clickto-Call.
Impatient mobile customers don’t want to have to hunt for your phone number(s). They want them to be clearly accessible from your
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mobile website so that it’s easy for them to call. Click-to-Call enables them to click on your listed phone number and your number is then automatically dialed, so they don’t have to bother entering the number into the phone themselves. It’s one-click, instant contact between you and your mobile customers! According to recent surveys, mobile restaurant customers said that Click-to-Call gives them a faster and more convenient way to call and perform more of the features listed below with local restaurants, than with restaurants that did not offer this feature or have a mobile-friendly website.

Click-to-Call has been found to increase:
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Takeout orders, call-ahead seating, gift certificate purchases, group parties, special event reservations and bookings.

Bottom-Line:
Having a mobile website with Click-to-Call will help your customers communicate with your business more efficiently while on the go and in doing so, you’ll be rewarded with more business and increased customer loyalty. Growing sales is all about making it as easy as possible for customers to buy from you with little work. The Click-to-Call feature makes this happen.

Strategy 6: Increase Repeat Visits With Mobile Email & Text Marketing Campaigns.
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As you know, retaining your customers and having them come back to you more often than your competitors is how you make money in the restaurant business. Yep…that’s right. Repeat business! Since 42% of customers want to receive specials and coupons by text &/or email to their phones from restaurants they like, taking care of your best customers and creating that
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one-to-one marketing relationship has never been more important than right now. Getting in front of customers more frequently than your competitors are will enable you to stay on their minds, with offers to increase repeat visits. Building your text and email lists and sending promos and news via these channels is critical because the…

Top 3 communication activities people use their phones for are: 1. Calling 2. Texting 3. Emailing

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With this in mind, you need to have an email and text marketing plan in place so that you can feed your customers with special offers, news and incentives so they know what’s new and come back with friends to dine with you more frequently. Text marketing has a 95% open rate, and email a 20% open rate. You’d be crazy not to use these mediums to communicate with your bread-and-butter customers and give them incentives to choose to come back to you over your competitors.

How to Build a Mobile Email/Text Marketing List, FAST!
Here are the most successful methods that restaurants are using to build their opt-in permission email/text marketing lists.
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QR code table tents Short codes print ads

QR code

Point-of-Purchase displays Menus Mobile Website

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Table tents: A popular and simple way

to build your email/text marketing list automatically. The tents contain a QR code that when scanned from your customers’ phone, will take them to a mobile landing page where they can enter their email/text info to join your list(s).

Short codes & mobile optin pages:
Short codes are special text numbers that allow customers to text a
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message to the short code to join a list or get something sent back to them by text or email. For example, “Get a 20% off coupon by texting Pizza to 32345 and join our mailing list!” When this happens the customer is added automatically to the list and receives the coupon, which they can use instantly.

Print ads, point-of-purchase displays, bill jacket inserts & menus: Place QR codes on print

coupons, print ads or mailers, on a sign at your register, a card inserted in the bill jacket, presented by servers or of course right on your menus. Customers see your QR code(s), scan them, and have the opportunity to be added to your list(s) automatically.

Mobile website: Enabling customers

the ability to join your list on your website, especially for mobile customers, is a critical and easy method for collecting a big and
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profitable list quickly. This method allows for a simple opt-in form placed on your website usually provided by your text/email marketing solution provider that enables customers to enter in their email and text info on your site which will instantly subscribe them to your list. It’s a numbers game. If you make it convenient for customers to subscribe to your list(s) via their phone, you’ll build one quickly of customers that will respond to your mobile offers and come back more often, thus increasing your business and their loyalty immensely.

What Kind of Mobile Content/Messages Do Customers Want?
The top mobile content and promos that customers want via text and email are:
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1.

Exclusive coupons (i.e.) Buy 1 Get 1 Free or Get 25% off your entire bill, etc. They want strong offers, something that they absolutely can’t say no to! Special event & entertainment dates. (i.e.) “Don’t forget about the 80’s dance party this Friday night from 9pm-2am”, etc. Specials, new dishes & drink specials. (i.e.) “Chef Joe just got in some fresh Grouper this weekend, come join us with friends!”, etc. A strong birthday offer sent to them at the beginning of their birthday month. (i.e.) “Happy Birthday! Join us on your birthday for a free meal when you bring a guest”, etc.
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2.

3.

4.

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5.

Exclusive specials that they can use if they bring-in or share you with a friend. (i.e.) “Bring a colleague to lunch this week and get 25% off your bill,”etc. Create reasons/offers around holidays, special events, sports or a time when people are usually looking for something to do. (i.e.) “Buy 1 get 1 Free appetizers this week from 59pm for March Madness,” etc.

6.

As with all promotions, the better your offer, the better the response.
Put yourself in your customer’s shoes and ask yourself, “if you were a customer, what promotions and info would I want to know about that would get you excited to bring
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friends, and come back sooner and more frequently?”

Mobile Text & Email Marketing Words of Wisdom:
Mobile text/email marketing is one of the most effective and lucrative marketing tools you can use for your business, but if used incorrectly, it can actually cause damage to your brand image, profits and relationship with your customers. Follow these great practices to ensure you respect your customer’s time, attention, and the medium, for optimal effectiveness.

1.

Send at least 1 text and 1 email at a minimum of once per month to keep in constant contact. The maximum you should send is 4 each
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month. Based on research, any more than that is not recommended for restaurants.

2.

Make it count it by sending only strong offers that your customers can’t refuse. If you send just for the sake of it, customers WILL block you out. Only send to customers that have opted-in directly themselves to get your text/email messages. Don’t add them to your list without their permission…that’s spamming. Some customers have to pay to receive your text messages. So again, when you send, make it count with a strong offer and always keep this fact in mind…because IT IS on your customers’ mind.
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3.

4.

The Top 10 Restaurant Mobile Marketing Strategies for 2012 www. PunchMobileMarketing.com Copyright 2012

5.

Never forget that when customers opt-in to get your messages, they have given you a unique invitation to personally advertise directly to them. This is as close as you can get in marketing. Respect the invitation as sacred.

Bottom-Line:
Email marketing delivers $45.00 in business for every $1.00 spent. Text marketing return on investment is coming very close to that as well. If you don’t have a plan to implement this into your marketing mix this year, you will continue to lose customers and business, especially new mobile customers that are reading their email and texts on their phones every day. Email and text is “Win-Win” marketing! Your customers give you permission to
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advertise to them, so make it worthwhile for them and they’ll come back to you.

Strategy 7: Improve Your Reputation & Positive Feedback With Mobile Reviews.
As you know, 31% of diners read, leave reviews, and check-in on sites like Yelp, Foursquare and Facebook from their phones. The popularity of Social check-in sites enable people, at any time, to see what others have to say about businesses, which is a major factor in how people shop and where they choose to eat. Making existing reviews or providing the ability to create new customer reviews about your restaurant from mobile phones
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is critical to creating more word-of-mouth activity, while controlling your overall reputation online. If you make it easy for people to talk about and share you while on the go, they will do so more often.

The top 3 Social Review sites your restaurant needs to have a solid, postive presence in:

Many of these social check-in sites use GPS technology which track a mobile user’s location, allowing them to ‘check-in’ at places via their mobile phone. The ability to claim virtual real estate and instantly tell the world, “Hi everyone, I’m currently
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eating an amazing steak at Restaurant X. You got to try this place!” is most likely the main reason why Social Review sites are appealing and popular. Some sites even offer various designations such as “Mayor” or “best customer” for people that check-in the most.

Top 5 Practices for Monetizing the Social Review Sites:

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1.

Go to all 3 of the Social Review sites listed previously above and search for your business name or

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location(s). Do you see good or bad reviews; what’s there?

2.

Claim ownership of your ‘listing’ on these sites. Doing so gives you access to all the listings’ content, allowing you to respond and add, to existing customers reviews. Set-up a free mobile Google Alert with your business name so you’ll be notified anytime someone posts online about your business on these sites. Add more detailed content or correct mistakes about your business listing(s) and respond to the customer’s reviews and questions. The more content you add to these sites, the better resource it will become for customers.
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3.

4.

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Doing this also helps to naturally increase your Mobile Local search engine rankings so that more customers can find you.

5.

Make it easy for customers to access these sites from your main website and especially your mobile site. Encourage people to leave you reviews. The more reviews you have, the stronger your reputation will be, which creates more foot traffic and free buzz.

Bottom-Line:
Diners are reading and leaving reviews about your restaurant right now from their phones. Customers are talking about you on these Social Review sites. If you’re not a part of this conversation, then you’re leaving your reputation and profits on the table for someone else to control.
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Strategy 8: Eliminate Slow Times With Mobile

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Coupons.
Paper coupons are out. Diners want digital coupons. Remember that 71% of mobile phone users have said they are more likely to visit a restaurant if mobile coupons are readily available. 2 out of 5 diners like the convenience of mobile coupons over paper. One of your main Mobile Marketing priorities this year needs to be ensuring that customers can easily access your coupons online, anytime, via their phones. If your coupons are digitally accessible 24/7 via your mobile website, more customers will use them, which in-turn increases your business and overall coupon reach. The equation is this:

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Online coupons + mobile phones = the future of coupons
Today’s customer wants to show you their phone with your coupon on it and expect that you honor it right on the spot. Now this idea may make you feel a bit uncomfortable, but it’s what customers expect from businesses today. If you don’t accept digital coupons, or are not quickly moving towards a plan to do so now, then many customers will go to a place that does. That’s a fact. Don’t fight the digital coupon revolution. Embrace it. Give customers what they want. Use it to your advantage to get and keep their business before your competitors do.

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6 Great Practices for Mobile Coupons:
1. Ensure your coupons are
accessible online at anytime especially from your mobile website so your customers can share, save and use them more often. Digital coupons are accessible and convenient, and literally in a customer’s pocket everywhere they go.

2. Deliver your
coupons via Text/Email/Social Media sites, like Facebook and Twitter. Text, Email & Social equates to almost half of what people do on their
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mobile phone besides talk. Enable them to get your offers via these channels so they can share them with friends and co-workers more often.

3. Prevent fraud and abuse by
making sure you have very clear, restrictive language that stipulates how mobile coupons can be used. Train your staff and customers exactly how they work to avoid any confusion.

4. Use time or holiday based
coupons giving you the ability to use them on your slow days/times or special events. Text/Email/Social a coupon that says: (i.e.) “Free appetizer with 2 drink purchases for today only, from 5-7pm”, etc.

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5. Use QR codes, unique bar codes or
special tracking numbers on the coupons so you can scan and track the effectiveness of your mobile coupon campaigns and curb fraud and waste.

6. Create a policy plan with your
staff to ensure that every time a customer flashes a coupon on their mobile phone, they can be processed consistently and smoothly.

Bottom-Line:
Paper coupons drive sales. Mobile coupons drive more sales. The more access people have to your coupons, especially on the go via your mobile website, the more they will use and share them with others. Make it a priority to mobilize your coupons and you will reap the benefits of
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increased business and customer loyalty. Guaranteed!

Strategy 9: Reach More Traveling Customers With Mobile Maps & Directions.

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It’s all about location, location, location. Typically, the general dining radius for most restaurants is 5 miles. For new, local and especially, traveling customers who need to find something fast to eat, the easier and faster they can find your location(s), the greater
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chance there is that you will gain their business. Since you now know how traveling customers search, find and dine…making it easy for customers to get directions to your restaurant has never been more crucial. How many times does your staff answer the phone to give your hours or directions? If you’re like most restaurants, it’s probably half of all your daily call volume. By having a mobile website with an automatic GPS map/direction function to your location(s), you will eliminate many of these time wasting calls and enable mobile customers to make a quicker decision to dine with you, because they’ll have all the directions and the vital “how close is the restaurant?” info they need - right from your mobile website.

Bottom-Line:
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Having instant GPS map/directions to your location(s) from your mobile website on your customers phone, will finally let you truly harness the “location, location, location” aspect, by enabling you to cast an even larger net so more new and traveling diners know exactly where you’re located. The Mobile GPS map feature makes this possible.

Strategy 10: Improve Marketing
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Effectiveness With QR Codes.

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QR codes are the little bar codes you keep seeing everywhere on everything. When scanned by a mobile phone, (with a readily available free scanner app download), the QR code opens a web page on the customers mobile phone for them to view specific content tailored to that particular QR code’s message.

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QR codes enable advertisers to create interactive mobile content experiences for customer’s on-demand, enabling them to take action faster without having to type in a web address directly. Creating a QR code is free and easy. There are many affordable services that allow you to create QR codes in just minutes. QR code technology and restaurant promotions work very well together. Below are some of the exciting ways that smart restaurants are using QR codes to grow their business and keep customers more engaged with their brand.

Image by Microsoft Corp

Hot Mobile QR Code Uses for Restaurants:
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Mobile Menus & Coupons: By putting QR codes on your print menus and coupons, you enable customers to be directed to your mobile website, which provides quick access to your menus, coupons and other content. Join Your Marketing Lists: Increase marketing list sign-ups by directing people to your mobile website to opt-in for your Text/Email/Social promotions and specials. Adding a ‘deal’ to get people to scan and opt-in increases opt-ins considerably (i.e.) “Scan here to join our mobile text eClub list and get a free dessert coupon texted back to you instantly,”etc. Social Follows and Likes: Use QR codes to direct customers to your mobile website, Facebook &/or Twitter page, so they can become fans and can tell their friends about you.
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Call Ahead Seating / Takeout Orders / Reservations: QR codes can initiate a phone call directly from a scan with Click-to-Call. This means customers can be connected directly with you by voice, or can be easily directed to your mobile website, where they can place an online reservation or takeout order instantly. Recipes & Events: Drive more interest in your food with recipes and invoke awareness with your special events, functions and entertainment. Comment Cards: Your customers are the best people to get feedback from. Create a QR code directing customers to your mobile website, where your digital comment card is there for them to complete instantly.

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Bottom-Line:
QR codes marry your offline and online marketing perfectly. The possibilities are endless. Check out the numerous free QR creators online and start experimenting. Customers will want you to make it easy for them to connect with you on the go, and QR codes make this happen.

Bonus Strategy: Continue to Learn How Mobile Marketing Impacts Your Business & Customers.
Start thinking “Mobile” in everything you
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do. The faster you do it, the happier your customers and your bottom-line, will be. Customers have their phones on them 24/7 without fail. Whether you like it or not, you need to create the mobile experience your customers want as soon as possible. Here are important tips on how you should continue to learn and grow your Mobile Marketing know-how and soon to be laid Mobile Marketing plans.

How to enhance your Mobile Marketing knowledge:
Keep Your Eyes Open: Mobile Marketing for the food service industry will be
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evolving very fast over the next few years. Be sure to always keep an eye out for Mobile Marketing promotions and know the uses of Mobile Marketing in the industry. Ask yourself how you can integrate these techniques and tools into your business. Connect with a Mobile Expert: Get help with the technology, planning, execution and marketing ideas needed to take full advantage of Mobile Marketing so you can integrate it into your business ASAP. Reach out to an individual or firm that has experience in Mobile Marketing for restaurants and build a relationship with them. It’s a relationship that will be as valuable as the one you have with your cooks. Ask Your Customers: Creating a memorable and fun Mobile Marketing experience is all about making your
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customer happy so they share you with others and dine with you more often than they do with competitors. Ask them what they really want at the mobile level so you can create and continually grow a genuine mobile experience that will benefit you both.

Action Steps: The Top 3 Mobile Marketing Strategies to Implement In the Next 30 Days.
Follow and execute in this order:
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1. Team Up with a Mobile Marketing
Expert: Seek out a relationship with a Mobile Marketing team that works with restaurants, so you can integrate the next two core strategies into your business in the next 30 days.

2. Mobile Website: First and foremost,
you need a mobile-optimized website with the features and capabilities described in this eBook report, so you can deliver the experience your mobile customers are expecting.

3. Local/Review Search Engine
Mobile Placement: You need to claim and enhance your Mobile Local search engine listings and rankings in search engines like Google Places, so you can get exposure to more local and traveling customers, as well as the Social Review sites like Yelp, so
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you can join the conversation your customers are having about you right now.

Bottom-Line:
Mobile Marketing is not hard or complicated. There are providers right now that can help you implement these critical Mobile Marketing strategies into your restaurant within the next 30 days. Don’t wait. Get started today. Simply do a search for “mobile marketing for restaurants” and find one. Or, you could just contact us here at Punch, the company that brought you this eBook report and our mobile pros can have you ‘mobilized’ in less than 3 days.

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www.punchmobilemarketing.com Toll-Free: 1-888-726-5881

Conclusion
If you’re not completely convinced that mobile is the future of marketing and a non-negotiable requirement that needs to be integrated into your business, then please, re-read this eBook until you are. Your customers will thank you for it with their recommendations and repeat business. Mobile Marketing is here. Embrace it and grow your restaurant.
Sources: Google, Microsoft, Compuware, Yelp, Samsung, Apple, ComScore, PayPal, Kinetica Media Page | 96
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Free Resources
Thank you! We appreciate you taking the time to read this eBook report. We hope that we were able to teach how important Mobile Marketing is to your customers. Feel free to share this eBook report with anyone you know that can benefit from this information. If you have questions or need help with anything, please feel free to contact us here: report@punchmobilemarketing.com Free eNewsletter: Get our Mobile Marketing newsletter with news, tips & hot mobile marketing strategies and tools, so you can grow your business online. Join here - its free! http://restaurant-mobilemarketing.com/restaurant-mobilenewsletter-subscribe/ Follow & Share Us:
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Blog: Check out our food service based Mobile Marketing Blog for everything Mobile Marketing: www.Restaurant-MobileMarketing.com

Sponsored by: Scan for more information!

Mobile Marketing for Restaurants

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