Green Prefab

Short Project Description: Green Prefab ties together an International network of real estates, producers of prefab elements, building contractors, designers, engineers, who work together to innovate the building industry. Green Prefab is a product life-cycle management platform for the building industry sector. Green Prefab enables the production of a new generation of sustainable buildings by means of online collaborative softwares and industrial production method. HOW DOES GREEN PREFAB WORK? Green Prefab offers a digital platform to international stakeholders, that brings together all of the prefabricated building industry’s processes from building conception to end-user. Green Prefab’s collaborative platform is composed by: -a database of 3D prefabricated components -collaborative and interoperable online tools for life cycle management to control building performances, timing, costs -a global network of stakeholders. Green Prefab's current target marketplaces are: China, USA, Scandinavia, Germany, UK, South Korea, Italy. One-Line Pitch: With our open life-cycle management platform, everyone can access to the production of modern, ecologically and affordable buildings. Business Summary: Green Prefab is a product life-cycle management system for the building industry sector. Green Prefab enables to design and construct a new generation of green prefabricated buildings by means of collaborative open software solutions based on a model of industrial production. Green Prefab ties together an International network of real estates, producers of prefab elements, building contractors, architects, engineers, universities, and research centers.

Company Profile
City: Rovereto Province: Trento Country: ITALY URL: Industry: ICT Sector: Software Subsector: Vertical-Market Applications Software Founded in: 2011

Name: Furio Surname: Barzon Job Title: Founder & CEO Email: Phone: +39 0464 443313 Mobile: +39 380 2621972

Financial Information
Company Stage: Start-up Previous Capital: € 400K Seeking: € 1 million For capital seeking and other economics, please refer to company presentation.

Customer Problem: “Building industry has a huge request to produce green buildings, but at the end of the day they are too expensive and produced by closed-loop software infrastructures.” That's what Prof. Qin Youguo (Former Dean at Tsinghua University in Beijing, China), a Green Prefab's advisor, says about the main customer problem. Green Prefab has been conceived with this issue in mind, in order to design and realize green and affordable buildings thanks to an innovative open platform. Products and Services: Green Prefab sells a suite of solutions for the different stakeholders involved in the building industry. Solutions alltogether lead 7 phases in the production process: 1. Cross-sectional database system 2. Design 3. Engineering and testing 4. Executive output 5. Production off-site 6. Realization on-site 7. Operative and dismantling (building automation tools). Solution is provided as apps or separated modules so can work separately. Target Market: World market of the Green Buildings: $ 406,000,000,000 in 2015 (from “Report on Green Building Materials market” by Global Industry Analysts, 2010). Annual growth rate of the market: 5.24% (from “Global Green Buildings Market Analysis and Forecasts to 2015” by Global Markets Direct, 2009). Green Prefab’s goal is 0.0001% in 5 years ($ 4,060,000 revenue at year). Main customers are: real estate and public entities, prefabricators. designers. Sales & Marketing Strategy: Green Prefab has carried out tests on possible frameworks, business models, global marketing strategies, different software solutions, and selections of partners for two years. We are now exploring financing and commercial possibilities for Green Prefab and we have enabled a first operative network specifically devoted to build a pilot building case in Trento Province, Italy. Business Model: Green Prefab produces apps for green building industry. Main clients are Real Estates or public entities leading construction processes, who use the whole platform in order to control time and costs. Since a reduction in costs is tangible, they deliver to Green Prefab a percentage of the construction costs (from 0.5 to 5%). Industrial prefab suppliers enters Green Prefab to obtain new orders through the system, so they are eager to reserve up to 4%. Customized implementations and other business related to web services (cloud computing included) make business plan even stronger.


Competitors: Globally there are few competitors, mainly software industries with closed-loop and expensive licensed softwares (Gehry Technologies, Autodesk Seek). Green Prefab is democratizing the domain with an open and easily accessable platform. There are some brands w’eve analyzed that can become competitor or partners: Google Warehouse, Ecolect, Traceparts, Alibaba, Bimserver, Onuma. Some of their leaks: different business model, lack of 3d interoperable catalogue, expensive installation and training. Most are still under development. GFP advantages over competitors: database ontology, interoperability (fully IFC compliant), affordable, international network of stakeholders. Competitive Advantage: Values from the view point of promoters and real estates (main customers) are-: high control of total costs in the pre-building phase, with a reduction of uncertainties during the production phases; - reduction of the final cost of the buildings through massive industrial production; - drastic reduction of construction phases and delivering time; - production of ecological buildings, with high performances in energy saving and pollution control. Management Team: Furio Barzon (1972), Founder and CEO of Green Prefab (90% of equity) Renzo Taffarello (1960), Marketing strategy (10% of equity) Advisory Board: Uwe Fischer, Köln (Germany-) business accelerator, and R&D Ian Mc Nally, London (United Kingdom) - business accelerator, and ITC development Prof. Vladimir Bazjanac, U.S. Department of Energy, Berkeley (USA) - interoperability and R&D Prof. Qin Youguo, Tsinghua University - Beijing (China) - R&D Paolo Privitera, Digitix San Francisco (USA) - business accelerator, and ITC development Revenue Model: Market place, percentage on transactions, savings on green building life-cycle Foreseen within 2 years, after pilot cases in database, building projects portfolio at third year

Break-Even Analysis: about € 20 millions Previous Investments:

Marketing exploration, R&D, prototypes, community building, partnerships

Use of Funds: ICT development (cloud computing, bidding module and competition module first), pilot cases development on building projects, international marketing Past Significant Milestones: 20,000 Italian architects in the community, marketing in Cina, USA, and EU, EU research projects MACE and VENUS-C spin-off, MDM, 1st demo design phase, 1st prototype engineering in the cloud Exit Strategy: Sale trade and profit sharing Sale trade

Comparable Exit Markets: Value Proposition: price

Enabling building industry's stakeholders to develop green energy effective buildings at affordable

Resources Beyond Capital:

marketing relationships, new pilot projects, research projects, skilled personnel

Additional Information: Green Prefab is eager to participate in Start-up events and competitions. This teaser has been initially produced for StartUp Initiative by Intesa Sanpaolo Bank upon their proprietary format.


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