Center for Performing and Digital Arts (CEPDA)
J. P. Rizal Extension, West Rembo, Makati City



Semester of Academic Year 2010 – 2011

Subject Code: Subject Title: Course Credits: Subject Description:

This course involves the consideration of the ways in which theories are constructed and have been broadly applied to human communication and then moves on to consider specific theories about contemporary broadcast media, particularly television, radio, and Internet streaming media. It will present a variety of different perspectives on the media within a framework that should complement the students’ production experiences and goals; cultivating skills that will enhance their development as participants in the evolving media culture. Course Objectives: At the end of this course, the students should be able to: appreciate the scope of major communication theories locate relevant research and literature understand major communication theories analyze the process of theoretical inquiry review and critique primary researches on related topics compare and contrast major communication theories apply communication theory to first-hand experience evaluate strengths and limitations of various communication theories 9. Effectively conduct researches on various topics preparatory to a formal baccalaureate thesis 1. 2. 3. 4. 5. 6. 7. 8. Course Requirements: To pass this course, the students should have exhibited, participated in or accomplished the following: 1. Satisfactory to Excellent Attendance records. • The prevailing University standard is recognized, that if a student garners the prescribe number of absences he or she is dropped from the class roll. • Inability to confirm presence during roll call is immediately considered as an absence. 2. Active participation in classroom discussions and activities. • Students should be participative in classroom discussions by making sure that researches and home reading assignments are accomplished. • Students should have efficient performance in classroom reporting and sharing activities. 3. Satisfactory to Excellent scores in quizzes, exercises and major examinations. • Students will be given a total of twenty (20) quizzes for the whole semester totaling to 100 points where the students are expected to garner at least 75 points. 4. Efficient essays on designated topics. Prepared by: Prof. Mark Cashean E. Timbal, November 2010 1

• FAILURE TO ADHERE TO PRESCRIBE FORMATS AND GUIDELINES CONSTITUTE AN AUTOMATIC FAIL. TNR): Assignment # (size 20) -5 spacesBroadcast Theories -8 spacesRupert Gregorovitch Steiner von Stauffenburg -1 space3BR __ -10 spacesNovember 5. 2011 • Assignments which will not be submitted at the prescribed time WILL NOT BE ACCEPTED AND WILL CONSTITUTE AN AUTOMATIC FAIL. size 11. Comprehensive research works on designated topics. November 2010 2 . • Students will be given a total of eight (8) research papers for this course. • FAILURE TO ADHERE TO PRESCRIBE FORMATS AND GUIDELINES CONSTITUTE AN AUTOMATIC FAIL.5 spacing • Justified paragraphs • Proper documentation • The students should have affixed their signatures on their papers as proof of aunthenticity. • Works which will not be submitted at the prescribed time WILL NOT BE ACCEPTED AND WILL CONSTITUTE AN AUTOMATIC FAIL.5 spacing. Mark Cashean E. except that the heading will be “Research #” instead. 6. The content formats for each will be announced at the point once the research topics are designated. The student will be resource person 6-8 minutes. • INABILITY TO PRESENT CRITICISM REPORT CONSTITUTES AN AUTOMATIC FAIL. Book Antiqua font. The Cover page remains the same as with assignments. except in some reasonable cases. Essay assignments should be submitted in this format: • Minimum of 2000 word count • Short bonds (stapled) • Times New Roman (TNR) Font • Font Size: 11 • 1. name and section of the student and the date of submission arranged in such manner (centered. Font size 20. Font size 20. Minimum page count is ten (10). 5. 1. Prepared by: Prof.COURSE SYLLABUS • Students will be given a total of twenty assignments for the semester. Timbal. • Cover page with the Heading as Assignment # (centered. TNR) and below it the subject. Theory presentations. Preferably a short clip or power point presentation should contain the body of content. • A 6-8 minute presentation that overviews for the rest of the class some interesting aspects of what the reporter found in researching his designated topic. justified.

• Introduction to the study of communication • Four functions of theory • Paradigms and systems perspectives Week 3 • • • Quiz 3 Assignment 4 Research 2 Prepared by: Prof. Timbal. • For the midterm period. • FAILURE TO ADHERE TO PRESCRIBE FORMATS AND GUIDELINES CONSTITUTE AN AUTOMATIC FAIL. (Format is same with research with slight logical modifications) • For the final period. students will be required to submit a special movie review were they will apply the communication theories learned in the analysis of their selected film. • The definition of theory and models • The development of communication studies. • The importance of theorizing in communication studies Theory Building in Communication: Major Theoretical Perspectives and A Review of Historical underpinnings of Communication theories. Week 2 Integrating Experience/ Practice. Term Requirements.COURSE SYLLABUS 7. Course Guide: Week Week 1 • • • • Topics General Introduction Class Overview Setting up of Class Routines Setting up of Class Rules • • • • • • • Activities Distribution of Class Documents Home Reading Quiz 1 Assignment 1 Quiz 2 Assignment 2 & 3 Research 1 . • Works which will not be submitted at the prescribed time WILL NOT BE ACCEPTED AND WILL CONSTITUTE AN AUTOMATIC FAIL. Mark Cashean E. November 2010 3 . students will be required to submit a critical study (thesis format) that evaluates a particular media of their choice using communication theories. Theory & Research • Why study communication theories & models? • The various perspective and approaches in communication studies.

9 Research 3 Reports Prepared by: Prof. Mark Cashean E. 8. November 2010 4 .6 • • • • Quiz 6 .COURSE SYLLABUS • The development of approaches to communication o trait approaches o persuasion approaches o verbal behavior approaches o non-verbal behavior approaches • • Quiz 4 & 5 Assignment 5& 6 Week 4 Understanding Theories through the Process of Inquiry • Classical theories o Authoritarian o Libertarian o Soviet/Communist o Social Responsibility • Additions o Development Communication o Participant Media Interpersonal communication & Theories of Relationships: Personal & Discourse Process o Attribution Theory o ACT* Theory o Argumentation Theory o Contagion Theories o Classical Rhetoric o Cognitive Dissonance theory o Elaboration Likelihood Model o Expectancy Value Model o Interpretative and Interaction Theories o Language Expectancy Theory o Network Theory and Analysis o Sensemaking o Social Identity Theory o Symbolic Interactionism o Social Cognitive Theory o Speech Act o Theory of Planned Behavior/ Reasoned Action o Uncertainty Reduction Theory Week 5 . 9 Assignment 7. 8. 7. Timbal.

Mark Cashean E. November 2010 . 14.COURSE SYLLABUS Week 7 . Timbal. 17 Assignment 17. 15 Assignment 14. 18 Research 7 Criticism presentations. Week 9 • • • Submission of term requirements Written Exams Consolidation of graded works Quiz 11. Culture and Society Altercasting o Domestication o Cultivation Theory o Dependency Theory o Gatekeeping o Knowledge Gap o Medium Theory o Mental Models o Modernization Theory o Spiral of Silence The Study of Critical Theories of Communication • Feminist Theory • Muted Group Theory • Marxists critique • Universal pragmatics • • • • Week 12 13 • • • • Quiz 13. 12. Research 5 Week 10 -11 Theory Building in Communication contexts o Interpersonal contexts o Group contexts o Organizational contexts o Mass Media contexts o Intercultural contexts o Emerging communication contexts Media. 15. 13 Criticism presentations. 5 Prepared by: Prof. 12 Assignment 11. 16 Research 6 Criticism presentations Week 14 • • • • Quiz 16.8 Mass Media Theories o Agenda Setting Theory o Priming o Framing o Cultivation Theory o ▪ Dependency Theory o Hypodermic Needle Theory o Knowledge Gap o Media Richness Theory o Medium Theory o Spiral of Silence o Two Step Flow Theory o Uses and Gratifications Approach MIDTERM EXAMS • • • • Quiz 10 Assignment 10 Research 4 Criticism presentations.

20 Criticism presentations. November 2010 6 . 19. Timbal. 20 Assignment 19. Mark Cashean E.COURSE SYLLABUS • Week 15 Transformation of a society • • • • • Quiz 18. MARK CASHEAN TIMBAL FACULTY Prepared by: Prof. Research 8 Criticism presentations. The Concept of Euro centric versus Asian centric Approaches o Euro centric studies in Communication o Asian centric studies in Communication o Philippine Perspectives in Communication Studies Research Period FINAL EXAMS Week 16 17 Week 18 • • • • Consultations Submission term requirements Written Exams Consolidation of graded works Grading System: Major Examinations Class Standing Quizzes & Exercises Recitation & Reports Research works Essay assignments Attendance Behavior TOTAL 30% 10% 15% 20% 10% 10% 5% ____________ 100% PREPARED BY: __________________________________ PROF.