CONFIDENTIAL 2011/TTS3123&COS321A/MID SEM EXAM

AUGUST

Diploma in Business Information Technology MID SEMESTER EXAMINATION

COURSE

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COURSE CODE : DURATION :

BUSINESS INFORMATION SYSTEMS TTS3123/COS321A 1 ½ HOURS

INSTRUCTIONS TO CANDIDATES:
1. This exam paper consists of 3 (THREE) parts: PART A (10 QUESTIONS) PART B (10 QUESTIONS) PART C (06 QUESTIONS)

1. Answer ALL questions from PART A , PART B and PART C
i. Answer in Answer Booklet provided. 3. Do not bring any material into the examination hall unless permission is given by the invigilator. 4. Please write your answer using a ball-point pen.

IC NO ID. NO. LECTURER SECTION

: ____________________________________ : ____________________________________ : ____________________________________ : ____________________________________

Do not open the question paper until you are told to do so The question paper consists of 5 pages including the cover page

and customer service are called downstream management. A transaction processing system (TPS) is an organized collection of people. Technology infusion is a measure of how widely technology is spread throughout an organization. 7. activities such as managing finished product storage. Three basic components of a successful e-commerce model include content. outputs and feedbacks. AUGUST 1. 10. 8. 3. procedures. marketing and sales. this phase involves reinforcing changes to make the new process second nature. and performance-based management. In the last stage of change model called “refreezing”. Businesses have passed through at least three major stages in their use of information systems. 6. 4. Effectiveness is a measure of what is produced divided by what is consumed. outbound logistics. Click fraud is one type of Internet’s fraud that entails sending bogus messages purportedly from a legitimate institution to pry personal information from customers by convincing them to go to a “spoofed” Web site. accepted. software. Business-to-consumer (B2C) e-commerce is a form of ecommerce in which customers deal directly with an organization and avoid intermediaries. 9. processing mechanisms. In the value chain of a manufacturing company. (TOTAL: 10 MARKS) 2 . which are cost reduction and productivity. 2. commerce and community. The components of a system include inputs. and part of the job. 5. competitive advantage. and devices that support problem-specific decision making.CONFIDENTIAL 2011/TTS3123&COS321A/MID SEM EXAM PART A – TRUE FALSE QUESTIONS Instruction: Answer all questions. databases.

CONFIDENTIAL 2011/TTS3123&COS321A/MID SEM EXAM AUGUST PART B – MULTIPLE CHOICE QUESTIONS Instruction: Answer all questions. Which of the following are NOT the components of a computer-based information system (CBIS)? a. People Procedures Processing Hardware 2. Transaction processing system (TPS) Management information system (MIS) Decision support system (DSS) Enterprise resource planning 3. c. 5. databases. d. ___________ is an organized collection of people. c. robotics natural language processing e-commerce neural networks 4. b. b. c. What stage in the systems development that defines the problems and opportunities of the existing system? a. d. d. d. c. All of these are the elements of Artificial Intelligence (AI) except ____________ a. a. c. procedures. and devices that provides routine information to managers and decision makers. software. b. b. Virtual Team Traditional Project 3 . Systems Systems Systems Systems analysis implementation investigation design Which type of organizational structure that centered on major products or services? a. 1. d. b.

Rolex only makes high-quality. a. eBay is an example of a _________ e-commerce site.CONFIDENTIAL 2011/TTS3123&COS321A/MID SEM EXAM AUGUST 6. a. Which of the following are NOT strategies that have been used by organizations to control/cut costs? a. c. d. d. cost leadership differentiation niche strategy altering the industry structure 7. d. After-sales service 10. b. and the company doesn’t produce inexpensive. a. plastic watches that can be purchased for $20 or less. Product and service delivery d. expensive watches for its specific target customers or buyers. Selection and negotiation c. providing customer support and quick response to their feedback. a. business-to-business (B2B) consumer-to-consumer (C2C) business-to-consumer (B2C) e-Government 9. Phishing c. Outsourcing On-demand computing Downsizing Total cost of ownership 8. This is an example of how an organization using _________ in their strategic planning to gain competitive advantage. Digital rights management b. _________ refers to the practice of web advertisers recording online behavior for the purpose of producing targeted advertising. Online profiling (TOTAL: 10 MARKS) 4 . c. _________ activities that has been carried out by organizations within the multistage model for e-commerce include updating customer information in customer’s database. c. b. Click fraud d. Search and identification b. b.

1. (6 marks) 4. list down FIVE (5) global challenges in information systems. (4 marks) (TOTAL: 30 MARKS) 5 . Explain any TWO (2) advantages of electronic and mobile commerce. With explanation and appropriate example(s). (6 marks) 6. Briefly explain any THREE (3) general strategies employed by organization to achieve competitive advantage. (6 marks) 5.CONFIDENTIAL 2011/TTS3123&COS321A/MID SEM EXAM AUGUST PART C – STRUCTURED QUESTION Instruction: Answer all questions. Define information system and briefly describe FOUR (4) characteristics of valuable information. (3 marks) 2. Distinguish or make a comparison between Business Process Reengineering and Continuous Improvement (minimum of any THREE (3) differences for each method/approach). Identify and briefly describe THREE (3) different forms of e-commerce using appropriate example(s). (5 marks) 3.

CONFIDENTIAL 2011/TTS3123&COS321A/MID SEM EXAM AUGUST END of PAPER 6 .