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World Wide Fund for Nature
Prince Bernhard of Lippe-Biesterfeld Julian Founder(s) Max Peter Guy Godfrey A. Rockefeller Type Charitable trust April Founded Morges, Switzerland) Location Key people Area served Focus Method Revenue Motto Website Gland, Switzerland President: Yolanda Kakabadse World wide Environmentalism Lobbying, research, consultancy €525 million (2010) For a Living Planet wwf.org panda.org 29, 1961 Huxley Nicholson Scott Mountfort
(First office opened in September, 1961 in
The World Wide Fund for Nature (WWF) is an international non-governmental organization working on issues regarding the conservation, research and restoration of the environment, formerly named the World Wildlife Fund, which remains its official name in Canada and the
and by the 1980s started to take a more strategic approach to its conservation activities. much of its work focuses on the conservation of three biomes that contain most of the world's biodiversity: forests. its operations expanded into other areas such as the preservation of biological diversity. Its establishment marked with the signing of the founding document called Morges Manifesto that lays out the formulation ideas of its establishment. sustainable use of natural resources.. working in more than 100 countries. it continues to operate under the original name in the United States and Canada.for educations among those who would care.. WWF was conceived on 29 April 1961. In 1986. freshwater ecosystems. money. under the name of World Wildlife Fund.” -Morges Manifesto WWF has set up offices and operations around the world. USAID) and 11% from corporations.. WWF is a foundation. For sending experts to danger spots and training. DFID. The group says its mission is "to halt and reverse the destruction of our environment". and oceans and coasts. In the 1990s. and climate change. the organization changed its name to World Wide Fund for Nature. for example. 17% from government sources (such as the World Bank.. Making it all possible that their needs are met before it is too late. and its first office was opened on 11 September that same year in Morges. Rockefeller also played an important role in its creation. “. to pay guardians of wildlife refuges . However. Among other issues. by: • conserving the world's biological diversity • ensuring that the use of renewable natural resources is sustainable . History The idea for a fund on behalf of endangered animals was initially proposed by Victor Stolan to Julian Huxley in response to articles he published in the Observer.. supporting around 1. As more resources became available. to carry out missions and to meet conservation emergencies by buying land where wildlife treasures are threatened... Max Nicholson thought up the name of the organization.300 conservation and environmental projects. was merged into the WWF.United States. the reduction of pollution. The organization also began to run its own conservation projects and campaigns.. retaining the WWF initials. It is the world's largest independent conservation organization with over 5 million supporters worldwide. pollution and climate change. The American Conservation Association.They need above all money. This proposal led Julian Huxley to put Victor Stolan in contact with Max Nicholson. it is also concerned with endangered species. Switzerland. WWF revised its mission to: “Stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature. It originally worked by fundraising and providing grants to existing non-governmental organizations. a person that had had thirty years experience of linking progressive intellectuals with big business interests through the Political and Economic Planning think tank. Godfrey A. A separate organization. in 2010 deriving 57% of funding from individuals and bequests. assembling the first staff. Currently. to better reflect the scope of its activities. based on the best-available scientific knowledge and with an initial focus on the protection of endangered species.
and the elimination of the most toxic chemicals. Local offices also work on national or regional issues. forestry and water). Current conservation approach WWF's current strategy for achieving its mission specifically focuses on restoring populations of 36 species (species or species groups that are important for their ecosystem or to people. As the only giant panda residing in the Western area at that time. fishing. Panda symbol The Panda has become the symbol of WWF The well-known panda logo of WWF originated from a panda named Chi Chi that was transferred from the Beijing Zoo to the London Zoo in the same year of the establishment of WWF. and ecological footprint in 6 areas (carbon emissions. endangered species conservation. including finance. and consumption choices. WWF works with a large number of different groups to achieve its goals. governments. cropland. its work was focused on a subset of these eco-regions. Gerald Watterson. including elephants.” WWF scientists and many others identified 238 eco-regions that represent the world's most biologically outstanding terrestrial. business. scientists. panda is seen to serve the need of a strong recognizable symbol of the organization. in the areas of forest. freshwater and marine habitat conservation. but we shall save a great deal more than if we had never tried. dolphins and porpoises. fishers. business practices. investment banks.• promoting the reduction of pollution and wasteful consumption. In the early 2000s. whales. farmers and local . climate change. — Sir Peter Scott In 1996. the organization obtained general consultative status from UNESCO. including other NGOs. laws. The logo was then designed by Sir Peter Scott from the preliminary sketches made by a Scottish naturalist. the organization also needs an animal that would have an impact in black and white printing. Moreover. We shan't save all we should like to. along with its physical features and status as an endangered species. The organization also works on a number of global issues driving biodiversity loss and unsustainable use of natural resources. grazing land. based on a worldwide biodiversity analysis which the organization says was the first of its kind. tunas. freshwater and marine habitats.
transferred GBP500. Criticism WWF has been accused by a number of environmental groups and campaigners. It also undertakes public campaigns to influence decision makers. for what De Haes called a private project. it was revealed that Prince Bernhard had used the money for an operation called Project Lock to hire KAS International. owned by SAS founder David Stirling. and seeks to educate people on how to live in a more environmentally friendly manner. former president of the WWF. guidelines and laws that affect biodiversity and natural resource use. It also ensures the governments to consent and/or keeps their commitment to international instruments relating to the protection of biodiversity and natural resources. in order to raise awareness and provide information to policy and decision makers. Project Lock In 1988. WWF claims partnering with companies such as Coca-Cola. Prince Bernhard.communities. accounting for 11% of total revenue for the year.000 to raise money for the World Wildlife Fund. The organization also regularly publishes reports. In 1991. director-general of the WWF. Along with their ecological footprint calculations the index is used to produce a two yearly Living Planet Report to give an overview of the impact of human activity on the world. fact sheets and other documents on issues related to its work. strengthen and/or change policies. sold paintings for GBP700. The money was deposited in a Swiss WWF bank account. Mekong River dolphins report . In 1989 Charles de Haes. such as Corporate Watch and PR Watch of being too close to businesses to campaign objectively. WWF received €56 million (US$80 million) from corporations in 2010 (an 8% increase in support from corporations compared to 2009). Publications WWF publishes the Living Planet Index in collaboration with the Zoological Society of London. Work with governments The organization works with governments as collaborator and lobbyist. enforce. Lafarge and IKEA will reduce their impact on the environment. to use mercenaries—mostly British—to fight poachers in nature reserves. Laws and regulations become one of the organization’s global priorities.000 back to Bernhard. Policy making National and international law plays an important role in determining how habitats and resources are managed and used. The organization convinces and helps governments and other political bodies to adopt.
a Singaporean company. but have very slim chances of survival because no fruit trees remain and the habitat is too small to sustain them. even though the establishment of the plantation led to the destruction of over 14. He also threatened the Cambodian branch of WWF with suspension unless they meet with him to discuss his charges. To survive. WWF-India is not active at the tiger reserve given as the example.In June 2009. Aerial photographs show that around 4000 hectares. chairman of Cambodia's Commission for Conservation and Development of the Mekong River Dolphins Eco-tourism Zone. The program also alleges WWF certified a palm oil plantation operated by Wilmar International. Touch Seang Tana. Presidents .000 hectares of rainforest. WWF notes that the plantation filmed is PT Rimba Harapan Sakti. the ARD documentary claims. which has not been certified as a sustainable producer by the Round Table on Sustainable Palm Oil. charged that the WWF had misrepresented the danger of extinction of the Mekong Dolphin in order to boost fundraising. Only 80 hectares were ultimately conserved. two orangutans live on the conserved land. or about a third of the forest cover. has been conserved. providing sustainability certification in exchange for donations (a form of green-washing). the program alleges that WWF contributes to the destruction of habitat and species it claims to protect. ARD documentary The German public television ARD aired a documentary on the 22nd of June 2011. WWF has rejected the allegations as factually wrong misrepresentations . they steal palm nuts from the neighboring plantation. thereby risking being shot by plantation workers. allegedly showing how the WWF cooperates with corporations such as Monsanto. He called the WWF report unscientific and harmful to the Cambodian government.it is not in "a partnership" with Monsanto and sustainability certification for commodities (not companies) requires independent assessment against social and environmental sustainability criteria drawn up by multi-stakeholder round tables. According to the programme. on the Indonesian island of Borneo. and would not make any attempt to prevent WWF from continuing its work in Cambodia. By encouraging high-impact eco-tourism. Touch Seang Tana later said he would not go forward with falseinformation charges. but it is active elsewhere seeking to limit adverse tourism impacts and better sharing of tourism benefits to local communities.
on May 5. and replaced every "WWF" reference on the existing site with "WWE".com to WWE. the World Wide Fund for Nature sued the World Wrestling Federation (now named WWE) for unfair trade practices. as a prelude to changing .com. set up the 1001 Nature Trust. The conservation organization claimed that the wrestling company had violated a 1994 agreement regarding international use of the WWF initials. WWF abbreviation dispute In 2000. 2001. On August 10. 2002. The World Wrestling Federation filed an appeal in October 2001. The club garnered 1001 members who each contributed $10. its purpose being to cover the administrative and fund-raising aspects of the WWF. However. Sara Morrison 2001–2010 Chief Emeka Anyaoku from 2010 Yolanda Kakabadse 1001 Club In the early 1970s. the World Wrestling Federation changed its Web address from WWF. Both parties had shared the initials "WWF" since 1979.Prince Bernhard of Lippe-Biesterfeld in 1942. Duke of Edinburgh 1996–1999 Syed Babar Ali 2000 Ruud Lubbers 2000–2001 Hon. an English court ruled in favor of the World Wide Fund for Nature. Presidents 1962–present Years Name 1962–1976 HRH Prince Bernhard of Lippe-Biesterfeld 1976–1981 HRH John Hugo Loudon 1981–1996 HRH Prince Philip of Great-Britain. together with a few associates.000 to the trust. Prince Bernhard of the Netherlands and Prince Philip of the United Kingdom.
while now the organization is interested in the process of labeling Roundup Ready Genetically modified soy as "responsible"." Its stock ticker also switched from WWF to WWE. Cynthia Alexander. featuring artists that included Up Dharma Down. However. In 2010 a group consisting of scientists and experts published a report criticizing the labeling process and stating their objections to the cultivation of genetically modified Roundup Ready soy and the use of glyph sate (Roundup) herbicide. Environmentally Sound: A Select Anthology of Songs Inspired by the Earth is a benefit album released in 2006 for WWF-Philippines. action figures. who were commissioned by WWF-UK to write several environmental musicals as part of an education plan. 2007.the company's name to "World Wrestling Entertainment. WWF in music No One's Gonna Change Our World was a charity album released in 1969 for the benefit of the WWF. video games. Notable programs and campaigns . and Joey Ayala. Round Table on Responsible Soy (RTRS) The RTRS was founded in 2005 by the WWF. In 2009 there was a protest against this move at the WWF office located in the Netherlands and several NGO's (Friends of the Earth. Syngenta. Earlier reports and statements by the WWF indicate their initial strong opposition to genetically modified organisms. FERN. Monsanto. Some were narrated by Sir David Attenborough. and DVDs with the "WWE" initials. WWE was mandated to issue newly branded merchandise such as apparel. Entering the RTRS has been a controversial move for the WWF. and ASEED) have criticized the WWF for their involvement in The RTRS. Radioactive Sago Project. the court order required the company to remove both auditory and visual references to "WWF" in its library of video footage outside of the United Kingdom. In 2009 the RTRS declared Monsanto's genetically modified Roundup Ready soy to be "responsible". Peter Rose and Anne Conlon are music theatre writers. the World Wide Fund for Nature petitioned the court for $360 million in damages. Additionally. Its goal is a label for "responsible" soy. In 2003. Later in 2002. A relevant reason is that deforestation does not prevent RR GM soy from being labeled "responsible". Abandonment of the initialism did not end the two organizations' legal conflict. and broadcast on television in numerous countries. Cargill and a few other parties. well known for their environmental musicals for children. but was not successful. World Wrestling Entertainment won a limited decision which permitted them to continue marketing certain preexisting products with the abandoned WWF logo. According to the WWF this does not mean they support this kind of soy. A subsequent request to overturn by the World Wide Fund for Nature was dismissed by the British Court of Appeal on June 28.
• • • • Debt-for-Nature Swap Earth Hour Healthy Grown Marine Stewardship Council WWF global initiatives In 2008. WWF is now focusing its efforts on 13 Global Initiatives: • • • • • • • • • • • • • • Amazon Arctic China for a Global Shift Climate & Energy Coastal East Africa Coral Triangle Forest-based Carbon Green Heart of Africa Heart of Borneo Living Himalaya Market Transformation Smart Energy Smart Fishing Tigers . through the Global Programme Framework (GPF).