My Advertising Mantra!

Divesh Bharat Mehta Ideation, Account Planning & Strategy

About Me

Born and raised in Mumbai, I studied engineering for three years in Pune. In the fourth year I found that I was better off writing and ideating than drawing circuit diagrams. I have transformed myself from a copywriter to an Account Planner, Ideator and Creative Strategist over the years. I love writing poems and playing saxophone.

Client - Sobha Developers

Project Sobha Carnation Offering Duplex and Penthouse Problem The benefits of the product were not known to the target group. Hence the superiority of the product was to be displayed in an interesting way. Roles Played Ideation, Strategy and Copy

*Not Used Due To Budget Constraints

I used to argue with HR when she pointed at the experience field in my resume until I chose an 80 year old physician for treatment

I started my career in advertising as a Jr. Copywriter in Raviraj. In the span of 10 months I changed 4 employers (Sansee Designs, Pashankar Publications, Pixel) in the search of right place. My search ended at Juice Adcom. Here I am working as an Account Planner and Creative Associate since last 1 year and 8 months.

Client ICICI Bank (BTL)

Project 5th Customer First Awards Requirement Digital Mailers Problem Not all executives win awards and hence awards were to be shown secondary to the service they have delivered. Roles Played Ideation, Strategy and Copy

Teasers

Final Mailer

Client Vilas Javdekar Eco Homes

Project Corporate Branding + Product Campaign Offering Environment friendly homes Brief Inspire people to choose environment friendly homes and propagate companys philosophy. Roles Played Photography Ideation, Strategy and Copy

A good juggler is one who can keep an eye on every ball and yet manages to keep all of them in air

I have worked for Real Estate - Sobha Developers, Vilas Javdekar Eco Homes, Namrata Developers, Goel Ganga Developers B2B - Xylem, ITT, Qua Water Technologies, MPTV, Boston, Emaar, Bybre, Seco Hospital - Aster Aadhar (Kolhapur) Hospitality Sarovar Hotels, Kyros Spa Retail - CottonKing, Vardhaman, Brandmart, Waman Hari Pethe, Goldmart Education - Shantiniketan, Shishya

Client Bybre
Project Name Transformation ( Single Ad) Problem The brand name was changed for administration purpose only . As the new name was only for the Indian market, it was necessary to tackle the notion of manufacturer providing second grade product. Roles Played Ideation, Strategy and Copy

Client Qua Water Technologies

Product Filtration Membrane Brief Qua has developed competitive product which is manufactured in India. The membrane technology is altogether new and stands strong amidst its competitors.

Roles Played Ideation and Strategy

Client - Sobha Developers

Project Sobha Ivory Offering 3 BHK Super Luxurious Apartments Brief As it was the first major launch for Sobha Developers in Pune, all USPs were to be highlighted through the campaign. Roles Played Photography Ideation and Strategy

Teasers

Launch

Client Vilas Javdekar Eco Homes

Project Sharayu Offering 2, 2.5 and 3 BHK Brief Special offer which reduces the overall cost to the buyer. Roles Played Photography Ideation and Strategy

I have also worked on Marcom Plan for ITT Corporation India Xylem Water Solutions India Aster Aadhar Hospital, Kolhapur Vilas Javdekar Eco Homes, Pune & Kolhapur

Guidance and Suggestions are always welcome ! Email - todiveshmehta@gmail.com Handphone - +91 99228 92794