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INTRODUCTION 1.1 Industry Details 1.2 Objectives and methodology 1.3 Details of the firm 1.4 history of the firm 1.5 Global presence of the firm 1.6 Details of promoters and owners 1.7 Organization structure 1.8 Location of offices and branches

MARKETING AND SALES 2.1 Organization structure of marketing department 2.2 Types and classification of products and services and its volume 2.3 Details of competitors 2.4 customer segmentation and targeted market 2.5 Differentiation strategies and USP 2.6 Distribution network 2.7 Comparison of 4 PS with competitors 2.8 Forecasting and sales plan preparation 2.9 Study of generic level competition 2.10 Pricing Policy 2.11 Promotion and advertising policy 2.12 Strategies for Brand Management 2.13 Taxes applicable for sales activity 2.14 Study of control system and reporting system

2.15 Different reports generated in marketing department 2.16 Export potential 2.17 Comparison with industry 3 PRODUCTION AND OPERATIONS 3.1 Introduction 3.2 Analysis of facility location 3.3 Facility Layout 3.4 Material handling system 3.5 Inventory control system 3.6 Inventory Valuation 3.7 classification of inventories 3.8 material receipt procedure 3.9 material issue procedure 3.10 Documents related to material issues and receipt 3.11 Purchase procedure 3.12 Documents related to Purchase 3.13 Maintenance planning system 3.14 Record related to production operations 3.15 Quality control system 3.16 Quality control guidelines 3.17 Documents related to Quality control 3.18 Material codification system 3.19 Different records kept in store 3.20 safety management

3.21 certification 3.22 comparison with industry 4 FINANCE AND ACCOUNTS 4.1 organization structure of finance department 4.2 Budgeting 4.3 Capital structure 4.4 Costing methods 4.5 Cost structure 4.6 Cost sheet 4.7 Classification of cost in various categories 4.8 Working capital management 4.9 Internal audit policies and financial control system 4.10 Accounting policies: End of March 2011 4.11 Inventory Valuation Method 4.12 Methods to Calculate depreciation 4.13 Ratio Analysis 4.14 Trend analysis 4.15 Common sized balance sheet 4.16 bank Associated 4.17 Financial highlights 4.18 share of the Gujarat Ambuja Cement Ltd. In the industry 4.19 Recent financial performance 4.20 Comparison with industry 5 Human Resource

5.1 Organization structure of the firm 5.2 Organization structure- Human resource 5.3 Basis of Departmentation 5.4 Human resource Planning 5.5 Recruitment and selection process 5.6 Documents related to recruitment and selection 5.7 Job description and specification 5.8 Performance appraisal process 5.9 Promotion, Demotion and increment policies 5.10 Welfare activities undertaken 5.11 Employment records kept 5.12 Training and development 5.13 Training needs identification 5.14 Wage and salary administration 5.15 Salary structure 5.16 Incentive and motivation system 5.17 Comparison with industry 6 Business strategy and Outlook 6.1 Social Responsibility of the firm 6.2 SWOT analysis 6.3 BCG matrix 6.4 Competitive forces in cement industry (5 Force model) 6.5 Future plans 6.6 Conclusion

6.7 Recommendations