BUSINESS PLAN TEMPLATE FOR INNOVATORS

The Benefits of a Business Plan
♦ Action Plan
A Business Plan can help move you into action. If you have been thinking about
developing your ideas / concepts into a successful business then a business plan
will help you evaluate and identify each element of your future business.
♦ Business Guide
Once you have started your business, a business plan can be an invaluable tool to
help keep you on track and moving in the direction you want to go. In the fast
paced business world it is easy to lose focus and deviate from your goals, so a
business plan will keep you on track.
♦ Communication Tool
A new Product / Service is often very difficult to communicate. A Business Plan
can act as a key communication tool and help others understand your vision. This
is critical when dealing with venture capitalists, partners and potential customers.
♦ Demonstrate Industry Knowledge
A Business Plan serves to demonstrate your knowledge of the product, market,
competition, production, financial and commercialisation aspects of your
innovation.
♦ Maintains Focus
A Business Plan ensures you are focused on your commercialisation efforts.

Strategy
Identifies an appropriate commercialisation strategy for you to follow.

♦ Attract Investors
Enables you to attract potential investors / funds for your innovation.

*Please Note this is only a sample business plan template. If you use this template you may be required to adjust it to
cater for your specific requirements.
DISCLAIMER
This template is provided by Deming Center for Entrepreneurship, Leeds School of Business, University of Colorado.
INNOVIC, neither University of Colorado shall be responsible or liable for any loss or damage whatsoever which may
result from the use of this template or from any associated activities.

.........................................3 Stage of Development...4 Competitor Analysis.................................6 Marketing and Sales Forecasts..............6 Pricing Strategy...................................................................................................................4 Industry Analysis........................................................................................................7 Operations Strategy...........................................................................................................................................................................................................................4 Customer Analysis..........................................................................6 Sales Strategy...................................................................6 Distribution Strategy................4 Marketplace Analysis................................................................................................................................................................................................................BUSINESS PLAN TEMPLATE Table of Contents Executive Summary................................................................................4 Marketing Strategy...................................................................................3 Industry and Marketplace Analysis........................................................................6 Advertising and Promotion Strategy.............................................................................................................................................................................................................................................................................................................................2 Mission Statement................................6 Target Market Strategy...........................................................6 Operations....................................................................................................................................2 History and Current Status...............................2 Product or Service Description...........................................................................................................3 Market Comparison.............................................................................................................................................................................................7 Ongoing Operations..........................................................................................3 Proprietary Rights...................................................3 Description.........................................................7 i .......................................................................................................................................................................................................................................................................................................................................................................................1 Company Overview ............................................................6 Product/Service Strategy..........................................................................................................................2 Objectives......................................................................................................................7 Scope of Operations..................

...............10 Exit Strategies..................................................................................11 Appendices.....................................................9 Management Team....................................................................................................................................................................................................8 Management..............................................................................................................7 Development.........................................................................11 References......................................................................................................................................................................................................................................................................................................................................................................10 Financial Forecasts......................................................................................................................................................................................................................................11 Investment Requirements............................BUSINESS PLAN TEMPLATE Operating Expenses....8 Development Timeline.......................................................................................................................................................................................................9 Company Organisation..................11 Valuation of Business............................................................................................................................................................................................................................10 Financial Risks........................................................................11 ii ...................................................................................................................................................................................8 Development Expenses................................................9 Summary of Financials.......................8 Development Strategy....................................................................10 Capital Requirements..............................................................................................................................................10 Offering..................................................................................................................................................................................................11 Offer............................................9 Administrative Expenses.....................................11 Table of Appendices...........10 Financial Assumptions.......................

e alllws user to coat car with shampoo and utilise rainstorms to aid in the washing of the car– environmentally friendly high foaming . no streaks formulation no phosphate .BUSINESS PLAN TEMPLATE Executive Summary [Click here to input Introduction] Product Description A exterior car surface cleaner designed to function in the rain i. marine friendly Marketing and Sales Development Operations Management Financial Summary Offering 1 .

1 an outdoor/auto hard surface cleaner designed for use in the rain.BUSINESS PLAN TEMPLATE Company Overview Two choices 1. Utilises sds existing tax structure business to setup . Build the company up to a stage of profit Sell the company at max profitability.e scottdraffin pty ltd trading as weather wash with shazdean managing the invoicing process and book keeping Option 2 we setup a new company partnership equal split. i. Mission Statement The develop market and commercialise two water saving detergent products. New company setup costs of $1000 The intention is to commercialise the idea as an independent entity and the sell off to a larger corporation timeframe approx 5 years. History and Current Status Conceptual stage just forming Objectives Keep the company small use the current people to manage and outsource everything. and a waterless wash auto/outdoor hard surface cleaner. (wit luck) 2 .

finalising packaing Finding manufacturer. marinefriendly. Designed to be an easy and quick-toapply product at the onset of rain. windows. designed for windows only our product is designed for whole car? waterless wash. 3 . Finalising market. weather wash: a ready-to-use . boats.high energy cost more environmentally risk of scratching = Proprietary Rights Trade secret and when label designed copyright on that too. outdoor furniture. Market Comparison No direct market comparitor exists. and other hard surfaces by the combined action of the product and the rain. which aids in the rinsing action. our product works better need minimal wiping – less scratching etc. environmentally-friendly. phosphate-free. hard surface cleaner designed to aid the cleaning of cars. caravans and other vehicles. low-streaking. rain x wipes different format primarily windscreen. 1. Stage of Development Product formulation is completed (mostly) Packaging and label are being developed Finding sales.BUSINESS PLAN TEMPLATE Product or Service Description [Click here to input Introduction] Description Two products designed to be sold together as an environmentally sound solution to water crisis.

BUSINESS PLAN TEMPLATE Industry and Marketplace Analysis [Click here to input Introduction] Industry Analysis Marketplace Analysis [Click here to input Introduction] The Market Market Trends Customer Analysis [Click here to input Introduction] Direct Customers Car boat caravan owners c Industrial ? People with outdoor furniture Indirect Customers Car salesman Competitor Analysis [Click here to input Introduction] Direct Competitors Rain x Waterless washes Indirect Competitors Polyglaze 4 .

BUSINESS PLAN TEMPLATE armorall 5 .

BUSINESS PLAN TEMPLATE Marketing Strategy [Click here to input Introduction] Target Market Strategy Product/Service Strategy Pricing Strategy Distribution Strategy Advertising and Promotion Strategy Sales Strategy Marketing and Sales Forecasts 6 .

BUSINESS PLAN TEMPLATE Operations [Click here to input Introduction] Operations Strategy Scope of Operations Ongoing Operations Operating Expenses 7 .

BUSINESS PLAN TEMPLATE Development [Click here to input Introduction] Development Strategy Development Timeline Development Expenses 8 .

BUSINESS PLAN TEMPLATE Management [Click here to input Introduction] Company Organisation Management Team Administrative Expenses 9 .

BUSINESS PLAN TEMPLATE Summary of Financials [Click here to input Introduction] Financial Assumptions Financial Forecasts Capital Requirements Financial Risks Exit Strategies 10 .

g.BUSINESS PLAN TEMPLATE Offering [Click here to input Introduction] Investment Requirements Valuation of Business Offer References Appendices Table of Appendices Support for Product/Service Description (e. etc.) Support for Marketing and Sales Plan Support for Development Plan Support for Operations Plan Resumes of Management Teams Financial Statements 11 . pictures.. diagrams.

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