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Facebook – Project Management Plan Managing Projects

Project Members:
GOKUL Basker GOPI Vinu Kirthey GOEL Pragya HAN Limin SA Jingpeng

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.........................................................................................................................Summary Summary .......................................................................... 7 Project Plan ................................................................................................................................ 4 Staffing Plan...... 5 Quality........................................................................ 3 Work Breakdown Structure ..................................................... 17 References ............................................................................................................................................... 13 Customer always first ..................................... Cost and Time ....................................................................................................................... 8 Stakeholders .................................................................................................................................... 2 Introduction ................................... 11 Project Risk Management ....................................................................................................................................................................................................................................................... scope and Organization Management ............................................. 19 2 ............................................................................................................. 3 Project Objective.............................................

The idea is pretty similar with LINKEDIN. or other characteristics. school or college. users may join common-interest user groups. Advertisement would be also put in which would be our main resource of incoming. telephone etc. and categorize their friends into lists such as "People from Work" or "Close Friends". once we have successfully built a certain amount of customer‟s base. we would like to build another way for social network and the project is namely ‟‟Facebook‟‟. scope and Organization Management Facebook is a social networking service and website. but instead of network for professional reason. after which they may create a personal profile. it would be much more personal oriented and private social network. marketing and operational management. Additionally. Enlargement our customers base. There is a management board which charge on company development strategy. would be 2nd stage of our project. and also by which. and there is also a technical division which is charge on creation.. add other users as friends. including automatic notifications when they update their profile. It is in that Facebook would allow any users who declare them to be at least 13 years old to become registered users of the site. The name of the service stems from the colloquial name for the book given to students at the start of the academic year by some university administrations in the United States to help students get to know each other. beyond the common tools such as email. design. We would start with a small customers group for example: our friends or limited to our schoolmates in order to establish this network idea physically. we can initiate this project easier since it would demand less materiel and technical support. and exchange messages. Project Objective.Introduction In order to strengthen social connection. 3 . and maintenance of all issue related to IT. organized by workplace. Users would have to register before using the site.

Work Breakdown Structure 4 .

Role Requirements The following is a detailed breakdown of the roles required to execute the project. assure quality Content Developer Web Designer Web Developer Create framework content Project Management 20 9/12 4 months Research and web writing skills 20 9/12 4 months Design web-based Web design. report status Project Management 5 7/12 6 months Core Team Review deliverables. number of staff required fulfilling the role.Staffing Plan The purpose of the staffing plan is to make certain the project has sufficient staff with the right skills and experience to ensure a successful project completion. skills required. promote use Web development 40 10/12 3 months 20 11/12 2 months Review Team Project Management experience 20 11/12 2 months 5 . web performance mgmt tool writing skills Build the web-based performance management tool Evaluate deliverables. It includes: the project role. Skills Required Role Project Responsibility Number Estimated of Staff Start Date Required Duration Required FY05-06 Project Team Project Manager Lead team. the estimated start date and the expected duration the staff resource will be needed on the project. the project responsibility of the role.

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keeping the schedule as main constraint. This is specified in the Vary column below. Change is accepted in at least one dimension. the Risk factors in any project.    Quality: fitness of end deliverables for purpose or specification level Time: target completion date and schedule of tasks Costs: budget and resource allocation These three basic parameters are aggregated to define the Scope of Work.Quality. The grid below prioritizes the critical project dimensions and is used to negotiate changes during the course of the project. time (schedule) and cost (budget). Project Dimension Scope Cost Schedule Quality Maximize Minimize X X Minimize/Maximize Constrain Vary X X 7 . Cost and Time The three basic dimensions of project success are quality (end-results). Remaining dimensions are then minimized or maximized. and the way People are engaged.

SCOPE This network will enable millions of people to use Facebook every day to keep up with friends. brands and celebrities and can be managed by one or several as decided by the creator. The designs will be clear. The server framework will be designed to have maximum uptime with efficient cost: usage ratio. Server Architecture: To handle the transactions and interactions. Pages can be created for bands. The Network: The network is the heart of Facebook and the complex part of the entire platform. upload an unlimited number of photos.Project Plan OBJECTIVE The object of this project is to develop an internet platform for social networking that will give people the power to share and make the people more open and connected. This will also serve as a way of promotion and people interaction for the page owners. People can „Like‟ any pages to follow them and to have the posts on their News Feed. businesses. Groups can be either open or closed and this mostly serves as discussion forums for the users and can actively engage them. 8 . share links and videos and to learn more about the people they meet. attractive and should keep the users engaged and interested. racks of servers are required to be put in place to enable seamless connective to the website and to the network. Apart from that. This part of the project will decide how the entire system functions and decides how the entire system functions and interacts with each other and with users. restaurants. The network will be built on zeroerror module and will be constantly updated and improved. Pages and Groups can be created to have a continuous discussions and promotions about any topics or themes. DELIVERABLE The deliverable for Facebook is as follows: Designs: The designs profiles and other pages are the vital part of Facebook as that is how the users interact with the system and the people they meet.

They also need to design and perfect how the placed can be placed in the Internet and how it can be connected with other factors of Internet like external references. designs and with preliminary stages of network and servers. PLANNING Stage 1: The project will be implemented in various stages. And. Also. 9 .Database: The database serves as the information holder and manager for the entire network. This step will help to establish Facebook as a social networking platform. The resources will be split and will be put on specific tasks and modules so that the task can be completed as per the schedule and planning. in the first stage the project will be implemented with user profiles. etc. Software Engineers This project involves a whole new level of software engineering and the entire product has to be engineered to work seamlessly with other actors such as users. RESOURCES Investors Investors are an important resource for this project as the investment required for implementing this project to the level of where the advertisers can be very interested in very high due to the efficient servers and databases that needs to be deployed. The database will be designed in a way that it can automatically handle the information growth and connectivity to the network and the servers. investors can also reduce the level of risk on this project and can also bring new directions post implantation to this project. The database will be extensive and will be able to handle the entire range of information and all common types of media that the users will upload or share. This will enable the users to create a home page and to interact with other users or friends. Designers: Designers are vital because they decide how the users interact with the system and how the system behaves on their actions.

videos. At this stage. Stage 4: In this stage. we will connect all the attributes of the network from user‟s to page‟s attributes so that the advertisements can be more specifically focused and offers to the customers. This will take the experience of social network to a whole new level from just texts and webpages. This will not only take the engagement to the next level for the users. Stage 3: In this stage. All this will be done without compromising the details of the users or communities and other privacy policies. The users can also tag pictures of their friends and effectively manage them. 10 . etc.Stage 2: This stage will launch media addition such as photos. to the network so that users can add and share them. we will launch Pages and Group to bring in other actors into the platform to effectively engage with users who are their customers and fans. but also for the groups and other stakeholders and provide an experience that no other social media can match. an advertiser can access any attribute and choose them accordingly to focus on their market or the particular set of users.

more number of users would enable us to generate more revenue with advertising. Since. They would have to evaluate the functional aspects of the projects periodically and also provide integrated testing report to check if the project is proceeding according to plan. The end users are to be satisfied with the new features of Facebook. End Users: They are the public. development of the project.Stakeholders The following members play an important aspect for development and implementation of Facebook. Project testers: They are involved in the Unit testing and final testing of the project. They administer the technical portion of the project along with the project Leader. Technical Architect: They provide the initial design and implementation methodologies which are to be followed by developers. The success of the project depends on their level of subscription and interaction in Facebook. Investors: They provide the financial aid for the members in the team and devices used for developing Facebook. Project Team Members: Developers: They are technical members of the team involved in developing the project. 11 . testing and end user administrations. He has to administer the finance available. They will be following the instructions and design given to them by the Technical Architect and reporting their day today activity to Project Leader. Project Leader: The project leader has to keep track of all the activities involved in developing the project. The investors of Facebook are to be routinely informed about the development and execution of the project plan continuously. He handles all the activity involved from developing till the completion of the project.

Stakeholder Analysis 12 .

1997).watch and report on the effectiveness of the risk mitigation Risk Categories: Following categories represent a structure that ensures a comprehensive process of systematically identifying risks to a consistent level and value. thus affecting the cost.S. Sponsorship.. Internal Procurement. 2000) stated: “Experience has shown that risk management must be of critical concern to project managers. Pressure Groups.Project Risk Management Risk is an event that delays or destroys the project. Contractor Experience Legislative/Regulatory.. Royer (Ref: Royer.e. Steps involved in risk management are: 1) Risk identification – to determine what events are risks to the project 2) Assessment – to analysing and assess the risk and determine its impact on the project 3) Prioritization . as unmanaged or unmitigated risks are one of the primary causes of project failure. Interdependencies Culture. Risk management is one of the most critical project management practices to ensure a project be successfully completed (Ref: E. determining in which order the risks will be addressed 4) Monitor and report . Testing Project Management. Weather. Applicable Laws. Thus plans are made not only to understand the risk uncertainty but also to minimize the impact when things go wrong. Technology Scaling. Technical User/Interfaces. Funding/Financial. Turner.. Technology. Requirement Definition. Planning and managing the risks are intended to help a team to understand and manage the uncertainty during the development process.g. Vendor Stability. Resources.Ranking the risk according to the probability of occurrence and impact i. C. Category Technical Sub-category Scope Definition/Objective. Technical Process. Communication.R. Performance. P. Force Majeure Management Organizational Commercial External 13 . Subcontractors.” Risk management is thus in direct relation to the successful project completion. 1999. J. Reliability/Safety/Security. Business Process. Supportability Contractual Terms and Conditions. Chapman. Political. Acceptance.

2 or 3 occurs.M 3 – Likely to occur . Section 11. Total Risk of 4-6 is medium or yellow. The combination of the impact and probability will determine the risk value.Risk Probability and Impact: Following values and calculations to be used to quantify risk exposure. 2 or 3 (1 – Unlikely to occur . 14 .H) The calculation of Probability times Impact Impact = H Likelihood = H Likelihood = M Likelihood = L Priority = 1 Priority = 1 Priority = 2 Impact = M Priority = 1 Priority = 1 Priority = 2 1 through 9 Impact = L Priority = 2 Priority = 2 Priority = 3 Total Risk Total Risk of 1-3 is low or green.L Knowledge.3 for additional examples 2 – Moderate impact . The probability and impact of risks to the project will be quantified according to the risk value in the table. 3 – Significant impact . Refer to the Project Management Body of (1 – Minimal impact . Item Probability Definition The probability of occurrence Risk Value 1.L 2 – May or may not occur .M of impact definitions.H) Impact The impact to the project objectives if the risk 1.1. Total Risk of 7-9 is high or red.

Provide necessary resources and manage expectations. Understand the role that software will play early on. 1 1 1 15 . decline in service level of the existing systems. During implementation. leading to insufficient funds when project is already in progress 1 2 2 Preventive/ Contingent. Keep the community informed of project objectives and progress. Built contingency dollars Monitor on-going project activities Software Functionality Unanticipated issues with the Interface Delayed implementation 2 2 3 Preventative. Customers Preventive. Ensure that testing is started early and monitor progress.Risk Table Weight (W) = Probability + Impact – 1 Issue or Jeopardy Control No. Unhappy customers. Risk (If…) Consequences (Then…) P I W Response Budget and Funding Unanticipated costs Costs may be overlooked.

System implementation delayed. may not be directed to do so by their supervisors. or may not accept project as their job priority. Monitor progress of all project team. System implementation delayed. Preventive. Assigned Project Members may not have time to perform project related activities. Technology Infrastructure Hardware and/or software does not perform as expected Delayed implementation 1 3 3 Preventative. Necessary resources are not committed to properly staff the project. Have backfills available. Quality of services will decrease 1 3 3 Preventive. Staff must document their project-related activities. 1 2 2 Contingent. Provide cross training & document processes. Critical positions will be filled as a priority.Resources and Skills Loss of staff critical to the project. 16 . Sufficiently research specifications and hardware and software compatibility. Allocate resources if necessary. Develop training programs to rapidly educate replacement. Project delayed 2 2 3 Preventive. Have back-ups available. Communicate with team members and their supervisors throughout the project concerning workload and ability to meet deadlines.

as these cities are famous for excellent business schools and universities. which are Grande École and English teaching postgraduate. such as finance and marketing. Most of the students of Grande École are French people (80%) and most of the postgraduate students (80%) are international students who are from different countries. who are mainly from Rouen Business School. our initial customers start from our campus. to keep pace with the current times to appeal to new generation of students Recommending some friends to people. Lyon. we need to move forward to increase the student registration from other campus areas.Customer always first Q) How to find our initial customers First of all. there are two teaching system in our business. The other program is taught in English for postgraduates such as IPD. news. Q) How to increase number of customers (promotion plan) After we have initial customers. such as: what they do on Facebook? How Facebook change their social network status? Introducing new functions of Facebook. online games. for example. Paris. For example. which is taught in French and has different programs. such as “you might be know this one”. our website will just serve as a platform for them to make and establish their own social network. Common features of these students are: Making more friends Joining or organizing parties to enlarge their social network Sharing the information and news that happens on campus So. We‟ll choose other cities of France. using this method we can increase peoples‟ social network 17 . etc. Several steps to develop our customer base: Distributing the printed leaflets including our introduction and instructions for the students Picking several group of students from our school and present their experience while surfing on Facebook. based on any new theme like. Program Grande École. Global management.

 Events: someone could post events or activities online to ask friends to join in.  And the organizer could set it as open or closed.  Being invisible: if customers want to avoiding chat are show them offline when they online. The primary functions are as follows:      Show their location to their friends.  Find friends: recommend customers to real name for others to search them very easily through searching engine. we will have a separate division to deal with the complaints. which is like a virtual organizer.The functions of module that may appeal to customers: News feed  Messages: connect friends immediately. Apps It‟s a customized function to supply people what they want to do online. Playing games online. Show the music to their friends that they are listening. people could talk online and get information without going out. which could protect the other group members. Q) How to deal with crisis issues In case of any customer complaint. we‟ll resolve it immediately and take preventive measures for future to avoid such kind of recurrence. Customized  Subscribe the feeds from close friends. this function could shield them when they are online. If it‟s technical problem. App developer: it‟s a back office to help customers to modify (to add or eliminate) their apps module. Groups  Someone could establish a group online. Reading online newspaper. customers could receive every new feed from their close friends. and customers could DIY apps function module. 18 .

org/wiki/Risk_management 4.com/project-management-organizational-structures-paper/ 5. http://www.org/wiki/Project_stakeholder 8.wikipedia. www.wikipedia.References 1.articlearn.matchware.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&ved=0CD AQFjAA&url=http%3A%2F%2Fen.org%2Fwiki%2FProject_management _triangle&ei=Knh3T4vVHNLE8QO1vJzfDQ&usg=AFQjCNHS63ZDpxMSKXzaR mB7yDCRteZcnQ&sig2=R7El8v98fp4zEBrnDN0P9w 7.facebook.htm 19 . http://www.com/ 2. http://www. http://en.com 3. http://en.wikipedia.mindtools. http://www.com/pages/article/newPPM_07.org/wiki/Project_management_triangle 6. http://en.google.wikipedia.