Marketing Management

Project on Product level Planning Project on Stitch & Style Garments Ltd Islamabad Pakistan Submitted to,
Sir, Awais Mufti
SUBMITTED BY

Kamran ijaz, Ihsan ullah, Faheem khan

MBA
2nd SEMESTER

INSTITUTE OF MANAGEMNET SCIENCES HAYATABAD PESHAWAR

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Contents
Marketing Management.........................................................................................................2 Project on Product level Planning..............................................................................................2 Submitted to,...............................................................................................................................2 MBA ...............................................................................................................................................2 Contents...........................................................................................................................................3 V A L U E S....................................................................................................................................6 Board of Directors.......................................................................................................................8 Shahbaz Azeem...........................................................................................................................8 Maliha Asif.................................................................................................................................8 Farhan Munsif.............................................................................................................................8 Linette.........................................................................................................................................8 Imran Hameed.............................................................................................................................8 Management Team......................................................................................................................9 Shahbaz Azeem...........................................................................................................................9 Mir Moatazid...............................................................................................................................9 Ather Hameed Butt.....................................................................................................................9 Feruza Amirova..........................................................................................................................9 Department Republic of Uzbekistan...........................................................................................9 ChenOne, Head Designer...........................................................................................................9 Samantha Miki............................................................................................................................9 Auditors.......................................................................................................................................9 Legal Advisor..............................................................................................................................9 Bankers......................................................................................................................................10 Location.....................................................................................................................................10 P R O D U C T S...........................................................................................................................10 ......................................................................................................................................................10 T H E E C O N O M I C R E V I E W........................................................................................17 ITEM.....................................................................................................................................19 Cardigans..............................................................................................................................19 Gender.......................................................................................................................................20 Age Group.................................................................................................................................21 Color..........................................................................................................................................21 ..............................................................................................................................................21 B A L A N C E S H E E T...........................................................................................................23 I N C O M E S T A T E M E N T................................................................................................24

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EXECUTIVE SUMMARY
In this report, we have tried to present some information regarding our garment industry. The idea to start this business was first seem to be like a dream but as we put our efforts we realized that we can do some better work regarding our project. Each of us invested in the business according to their resources and we also got some loans from banks. Our main objective was to come up with some quality outwears and to stand side by side with other garment manufacturers. To meet this objective we appointed some highly qualified people from different academic backgrounds and experiences. Our product line as compared to our competitors was not that much satisfying but we struggled hard to bring some quality stuff for our consumers to satisfy their demands and needs. To reach that extent of high quality we have a complete cycle quality control. For distribution we have regional sale offices in different major cities nationwide. As far as market is concerned, our target markets are mostly middle class but we are also providing products to the upper class. As we have to design outfits for the consumers, we have to keep in mind that they belong to different cultural backgrounds and different geographical sectors. As we have studied the economic condition of Pakistan very thoroughly, we observed that after 9/11 events our economic conditions were not stable. Surprisingly, we have increased our foreign reserves. As our garment industry is linked with the textile industry. Every event related to textile industry, affects our industry – directly or indirectly, either in good way or bad way. In a very short span of time our sales growth was quite impressive. We also mentioned the sales forecast for the coming five years. Our industry is providing full rights to its employee

We are looking forward to start exports in the future and for this purpose we are analyzing foreign markets.5|Page according to Pakistan’s rule and regulations. and a good environment. safety. . this will result in creating an image of Stitch & Style Garments Ltd. health. such as education.

. OBJECTIVES • To create a brand name and image in the world of fashion keeping in mind the culture and values in Pakistan.6|Page MISSION STATEMENT Quality is achievement of accuracy. We bring quality to endorse our designed outfits. precision and consistency. And we are fully committed to satisfy the needs and wants of our consumers. VALUES To conduct business as a responsible cooperate citizen and take constructive interest in supporting education and environmental causes.

and how they want to be. • To be the part of fashion world. leadership in the national as well as international competitive environment. belongs to the group of Iqraians. by maintaining cost and quality. wear. These few years of operational excellence. • To satisfy the needs and wants of our customer. experience and . how they want to look. The group is mainly consisting of three members who graduated from Iqra University Karachi in 1992 and the group is in business since 1994.7|Page • To promote the tradition of Pakistan and to bring all sort of upcoming fashion trends to our consumers. • A reliable manufacturer and supplier of good quality garments. BACKGROUND Stitch & Style Garments Ltd.

E. Quality Control Manager (2000 – 2002) Company Secretary Imran Hameed LLB. Lahore .) (1991 – 1998) ChenOne. MBA – Marketing Iqra University.K.A.). The group started its business from Islamabad.C. Islamabad For Al-Karam. Regional Manager (Lahore) (2000 – 2002) Directors Farhan Munsif MTM (U. The group employs more than 200 people in the country.M. Marketing Executive (Doha – Qatar) (2000 – 2002) Linette MBA – Finance (Pakistan). Sales Manager (1994 – 1999) Bonanza Garments. MANAGEMENT TEAM PROFILE Board of Directors Chairman Shahbaz Azeem I.Sc – Economics (Quaid-e-Azam) Islamabad HangTen.K. Islamabad Aruj Garments.) (1998 – 2000) Chancler Textile. But with the huge success in few years it expanded its business all over the Pakistan and now it serving in the major cities of Pakistan. MBA– H.A. Finance Manager (Karachi) (1995 – 1998) Ex-CEO Al-Falah Textile Mill. synthetic textiles and trendy clothes in Pakistan.M.) Nike. Managing Director (1994 – 1997) ICI Limited Assistant Managing Director (1997 – 2000) Givenchy. Public Relation Officer (U. MBA – Quality Control (U. Faisalabad (1999 – 2002) Chief Executive Officer (CEO) Maliha Asif MBA – Executive Iqra University. Branch Manager (U.S..R. M.A.8|Page expertise have all formed a combined strength to empower the group as a leading name in fashion garments.

Fashion Design Department Republic of Uzbekistan ChenOne.K. Designer (1998 – 2001) Auditors S.Sc – Textile Faisalabad Mehmood Textile Mill. (U. Civic Centre Islamabad Tel: (092 – 51) 2879149 . Plant Incharge (Multan) (1992 – 1998) Al Farooq Garments. Chartered Accountants 3 – B ATS Center Blue Area. Islamabad Tel: (092 – 51) 2822785 Legal Advisor Mr. Ali Ahmed Awan Advocate Supreme Court. Marketing Executive (1997 – 2001) Head Designers Feruza Amirova MFD Central house of Officers. Head Designer (1996 – 2000) Samantha Miki Bachelors in Fashion Design Santa Marcelina College Brazil Textilion. (U.K.S.9|Page Kohinoor Textile Mill. Legal Consultant (1990 – 1995) Lawrencepur Fabrics. IBA MBA – Marketing Management University of Lincolnshire (U.K. Sc (Operation & IT Management) Worcester. Assistant H.A. Manager. Company Secretary (1996 – 2000) Management Team Chief Executive Officer (CEO) Chief Financial Officer General Manager Plant Maliha Asif Shahbaz Azeem Mir Moatazid B.) (1998 – 2002) General Manager Marketing Suleman Khan M. Branch Manager. Zafar Shah Naveed Imran &Co. U. Plant Manager (Lahore) (1998 – 2002) General Manager Human Resource Ather Hameed Butt BA (Hons.R.) (1996 – 1998) ARY Digital.). InstaPhone.) Adidas. Sales Manager (Islamabad) (1992 – 1996) Kohinoor Textile Mill.

. Pants and Denim Jeans etc. Jinnah Road Tel: (092 – 81) 450180 PRODUCTS In the field of manufacturing. as a connoisseur among Pakistan Garments Manufacturers. # 5 I – 9/3. has the latest collection of . For work or leisure. Stitch & Style Garments Ltd. # 7. we are manufacturing comfortable and sturdy range of Trousers. The woman of today has to keep up with the changing world. PICIC Commercial Bank Islamabad 2nd Floor. Street No.com Plot No. We strive hard to improve the techniques and achieve diversity with quality and standard to stay on top of the game now as well as in the future.10 | P a g e Bankers Location Main Office Habib Bank Ltd. Kulsoom Plaza Blue Area Tel: (092 – 51) 2100506-9 Fax: (092 – 51) 2100510 E-mail: stichandstyle_info@yahoo. Islamabad Plant Showrooms Islamabad Jinnah Super Market Tel: (092 – 51) 2855644 Lahore Liberty Market Tel: (092 – 42) 5870346 Karachi City Center Tel: (092 – 21) 5674881 Peshawar The Mall Tel: (092 – 91) 5434138 Quetta Agha Siraj Complex. quality of products is important for getting repeat business and establishing a name in the market place. we sacrifice some what on hourly quantity to keep a high standard of quality.

XL. The principle that we follow is: CHECK KNOW REACT = SUCCESS We provide our consumers with the best quality and a variety of outwears with all colors to fit according to their needs.15".M. silk) blue (different shades) Black Maroon green (different shades) White Gray Black blue (different shades) White brown ( different shades) Red black blue (different shades) Yellow green (different shades) round neck v .Shirts (polyester.11 | P a g e ladies-wear. cotton) Male Dress Shirts (cotton.350 Shirts Male Female T . We ensure that our quality will satisfy our costumers.XL.L.XX L PRICES Rs.325 . COLOURS STYLES SIZES S. which are specially made for manly choices.shape half sleeves full sleeves collars full sleeves half sleeves collars 14". PRODUCT LINE AND CHARACTERISTICS ITEMS SEX PRODUCT INFO. To make it sure material is being processed carefully. Our garments are manufactured by qualified staff and treated on highly equipped plant.375 Male Female Polo Shirts (cotton) half sleeves collars S. We have a wide range of collection of smart and stylish dress. 250 .L.M.16"17" 300 .XX L 250 . tested in a well equipped and the most modern laboratory to monitor the production of high quality garments.

M.550 Dockers straight fitting ball bottom 24.36.34.L 350 .shape open front full sleeves half sleeves straight fitting plate/plate less 450 . before stitching starts.26. the raw material is sent to the stitching department.L. woolen) Pants Male Dress Pants (cotton. In the stitching section the team of quality controllers ensures that the specifications and the quality of the garments are being met.M. The checking of quality takes a whole procedure.600 six pockets eight pockets S.39 400 .36.32. We always assure quality to our customer. which is checked for variation. The quality controllers in the stitching department again check the stitched fabric before it gets transferred to the washing section.XL.34. like first we check the raw material. The material is rechecked in the stitching section.28 30. the garments are packed and a random inspection is done on the packed shipment.26. After a detailed inspection. After stitching the garments are again inspected 100% before being packed. polyester) Male Female Male Female Jeans Black Gray Brown blue (different shades) White different color combinations Black navy blue Gray Brown off white Black Brown Gray Blue off white black (different shades) blue (different shades) Brown round neck v . etc.12 | P a g e S.28 30. wrinkle free. .XX L Cardigans Male Female (cotton. Finally.800 24.38 400 . In the washing section the fabric is tested for shrinkage and skewing. stability batch-continuity and hairiness. stone wash) Cargo Pants (cotton.650 QUALITY CONTROL PROCESS We are totally committed for quality.32.

Two techniques namely regional sales and our showrooms carry out local sale.e. Competitive rates. this shows the potential of the market. Around 250 to 300 customers exist only in Karachi and approximately 500 customers are in Punjab.13 | P a g e MARKETING AND SALES Our marketing and sales is very wide extended all over Pakistan and different cities in Pakistan come under the network of our sales. claim settlement etc. The sale process involves one segment is the local sale. Cost efficiency. Better services to the customer i. Following are the key points that are important for making this venture a success: • • • • • • Assurance of consistent quality. . Surety of on time delivery. Better communication development with customers.

In garment manufacturing sector the demand for garments increasing rapidly within the country as well as in foreign countries especially for Pakistani garments. and Faisalabad also have some work wear stitching units. There are about 70 – 75 establishments all over the country who are exclusively involved in the manufacturing and exporting of work wear. Its knitwear industry is the highest value added textile sector in the country. about 8% are based in Lahore.5% in the total work wear exports to European Union states2. Kasur. The Pakistani manufacturers are contributing a share of 4.14 | P a g e MARKET ANALYSIS Pakistan is the fourth largest cotton producer in the world. In spite of having a very strong textile base and huge market. There are about 600 knitwear factories of various sizes in Pakistan. Out of these manufacturers/exporters. Total knitwear capacity in Pakistan is about 50 million dozens of pieces. work wear segment could not be developed effectively by our apparel industry during the past years. In order to meet the demand of our customers we will try our level best to increase the production. Before going into market analysis we want to specify that our garments industry is directly related to the textile industry because we have to deal with them at every moment. and 57% in Sialkot. The existing suppliers/manufacturers of work wear in the country are very less in number. and is an important player in the global textile market. Today this industry is a source of direct employment to the workforce for more than 20. This is because that the .000 knitwear exports is a major foreignexchange source for Pakistani economy1. and is distinguished by the high quality of its raw material and the competitive value of its end product. Some other areas like Gujranwala. 34% in Karachi.

urban. The following facts and figures will clarify the whole picture: Population in % 40% 45% 8% 6% 0.90% 0.000 50. As far as our prices are concern.000 15. so it is very difficult to analyze that how much people are living in rural.000 .000 7.000 3.15. There is also a lack of awareness about this sub-sector of clothing in our country. We are actually targeting the people of ages 17 to 45 approx. we are providing good quality stuff within the resources of above-mentioned categories. TARGET MARKET In Pakistan most people are living below the poverty line and few people have luxurious facilities provided.76 1.000 .150.7. Our first aim is to focus on these areas. / month 3. middle class. suburban areas. because they are 54 % of our total population (Appendix).000 Below poverty Poverty Lower Middle Class Middle Class Upper Class Rich Source: Dawn3 Our main target market is the lower middle class.2 0.8 9. .52 0. As population is not evenly distributed all over Pakistan.9 1.000 – 50.10% Population in million 8.15 | P a g e concept of the work wear is relatively new in the international as well as in the local markets as compared to the traditional woven and knit-based garments.000 150. and upper class.000 .02 Rs.

Sindh. N. believe.W. N. Punjab. and N. Like in Balochistan majority of people living there normally wear “Shalwar Kameez” but there are few cities in Balochistan where people usually wear “Pants and Shirts”. . Balochistan).. In Islamabad there would be hardly few people who are still wearing “Shalwar Kameez”.. and cultures.W. We also have to remain in touch about the climatic changes as to where and when supply the summer and winter clothing.W.F. we have to remain up to date with the upcoming trends and fashion according to the regions (Punjab. Sindh. As in different parts of Pakistan people use to wear “Shalwar Kameez” and they do not like “Pants and Shirts”.16 | P a g e (Appendix) The Pakistan’s population is not equally distributed like some provinces are heavily populated and some are not that much populated. therefore. As fashion trend varies from place to place. most of the people in Islamabad like to wear casual dresses.P. Here is the population distribution for different cities of CONSUMER BEHAVIOR As we are approaching the customers of different backgrounds having different traditional values. and even in Sindh. Formal dressing is preferred more in feudal areas of Balochistan. otherwise. we keep these factors in mind. when we design.P. mostly people are well educated and the trend of clothing is a bit different from rural areas.F.F. While in Punjab .P. In the cities people wear “Pants and Shirts” and this trend is now so much in their daily life that without “Pants and Shirts” they do not even feel comfortable.

THE GARMENTS INDUSTRY This sector is distributed in small. the post 9/11 events have laid a strong foundation for a sustainable recovery. The sub-sector is facing multidimensional problems like high value addition in competing countries and in-elasticity of the sector in shifting the burden of increased or decreased prices of yarn. No doubt the appreciation of the rupee has lowered the imported inflation factor.17 | P a g e As the trends are changing rapidly and people in Pakistan are moving towards westernize culture. most of them. The sector is attracting considerable investment in the organized sector and now many new units are coming to production stream.of over $ 4 billion last year – have stabilized the resources as well as the balance of payments position. manufacturing at a healthy 7. Pakistan’s economic performance for the year 2002 – 2003 stands out. The increased home remittances year after year .7% and services by 5. the policy makers’ perseverance a devaluation based policy rendered any attempts at recovery meaningless. having 50 machines and below. The GDP growth at 5. Agriculture grew by over 4%. Additionally. cotton cloth or other inputs to the end user. THE ECONOMIC REVIEW Despite a sluggish global economy. Ironically. Against all these odds the sub-sector has witnessed substantial growth . interest rates neared 20% and the forex reserves had dropped below $ 1 billion. Inflation has been brought down to below 4%.3% The economy has clearly benefited from the post 9/11 events. The growth was not only broad based but has shown signs of robustness under trying circumstances. so they are moving away from their own culture and values. The economic indicators prior to 9/11 were quite dismal inflation hovered at over 10%.1% compares favorably with global economic growth of around 2%. Forex reserves now exceed $ 11 billion and the country credit rating stands improved4. medium and large-scale units.

Aruj Garments and along with them there are other units that are in weaving and knitting business and producing good quality garments. • The bumper cotton crop of around 12 million bales produced this year and the cotton imported last year has caused the cotton prices to be lower in the market. there are large numbers of garment manufacturers and some of the weaving and knitting units that are our main competitors. As such the Government is not providing the garments industry with any sort of benefits and incentives. Soorty. Chen One.0%) in terms of value during the year 2001-2002. Locally. Cotton price has hit the record lows this time. It has also made it possible to reach the markets that were previously protected by duties. Following are the factors that are effecting directly or indirectly to our industry • World Trade Organization (WTO) has provided Pakistani spinning industry to explore the new markets. by moving to US $ 882 million from US $ 827 million in the previous year5. These incentives provide a good opportunity of the industry to control its expense and to invest in the value addition activities. . Especially in case of spinning mills these incentives have caused the spinning units to outnumber weaving and knitting mills. • Textile industry in Pakistan is provided with some tax incentives. This will help industry to grow and come out of the stagnation. This has resulted in cutthroat competition in the market. There is a gap available and increasing the production of value added goods to the desired level could fill this gap. This industry is highly competitive but the market is expansionary. what we are getting are only the benefits that are limited for the textile industry. COMPETITOR ANALYSIS We have Textilion.18 | P a g e (7. This again provides an opportunity for the spinning industry to buy cotton a low price and provide quality yarn to its customers. the market size is large enough to provide room to all the players. However.

Textitlion Rs. Some of the threats that affects the textile industry. The only threat we would face in the garment industry is that. • • Pakistan also has no textile engineering industry where these machines can be fabricated. 450 – 650 300 – 500 550 – 1000 Stitch & Style Rs. In the same way imposition of provisional anti- . are mostly not in the approach of ordinary people (middle class) because their prices are high. Any shortfall in the cotton crop can result in serious losses and under capacity utilization for the industry. 350 – 650 250 – 400 450 – 800 Pants Shirts Cardigans 500 – 800 400 – 600 800 – 1500 POTENTIAL THREATS AND PROBLEMS As we discussed before that as such we have no direct potential threats in this industry. which has continued till today. whether the customers will experience a new product in the market providing them with good quality with reasonable prices. Here is the comparison of the prices: ITEM ChenOne Rs. and also directly or indirectly affecting our industry: • This problem also has its roots in government policies of charging higher tariff to the machinery used in the weaving and knitting industry.19 | P a g e The competitors mentioned above are manufacturing almost on the same product line and they have good image in the local market as well as in the foreign market. • In 1995 Pakistan suffered the imposition of anti-dumping duty on 100% cotton yarn by Japan. Beside all this facts these companies are doing good job but they are bit expensive and these garments. which are made by these companies. we are only suffering the conditions due to the textile industry.

Government should explore some new markets. and even according to our survey we got more male candidates. . like their taste. Korea can give tough time in the coming years. Actually the main purpose of this survey is to get information regarding their preferences like: Gender As our Pakistani culture is male dominant. Pakistan's share in global textiles and clothing trade is less than 3 per cent. color combinations. China. Vietnam. Despite that Pakistan is the fourth largest exporter of cotton. But it helped us in many aspects. The main purpose of this survey is to know the consumer needs and demands. For this purpose they have to think and review there polices regarding textile industries. Hong Kong. This is not only because of Government policies as well as industrialist are also responsible for this situation. • Other potential threat that might affect the textile and clothing industry is to retain its shares in the international market after the implementation of WTO.20 | P a g e dumping duty on Grey cloth and bed linen by the European Union countries is expected to result in reduction in exports of these commodities. RESEARCH AND FINDINGS DATA COLLECTION To get some research and findings we distributed a number of questionnaires between people from different backgrounds. They should give some subsidies to textile industry that they these industries can survive in critical situation of WTO. • Asia pacific markets are emerging as new players in the world knitwear trade. so our local garment manufacturers have to do some better quality work with innovation. either they like designer clothes or made by them selves etc. although. this method does not fulfill our requirements.

21 21 . 28% 15% 17 .23 23 + 34% Color In our survey people helped us by giving us such options regarding different color combinations.19 23% 19 . 12% 4% 5% 5% Black 31% White Blue Gray Brown Maroon 21% Others 22% Quality Conscious or Price Conscious Quality and price are the factors which consumer always keeps in mind first while shopping.21 | P a g e 44% 56% Male Female Age Group Age group is the factor that affects the overall impact of our designers’ thinking. .

Rs.500 Rs. as the .1.1.2.22 | P a g e 17% Quality 17% 66% Price Both Expense per Month (Wardrobe) People usually take care of how they look like and that is very much dependent on how much you spend on your wardrobe.1.2. and these types of surveys should be done rarely to innovate accordingly.500 Rs.000 15% 27% Rs.000 Rs.1. 26% Designer 48% Self made Both 26% This survey has helped us a lot in making our products according to the needs of customers.000 & above Designer Clothes or Self made There is a wide variety of designer clothes available in the market but still some people prefer designing clothes for themselves.500 .Rs.000 29% 29% Rs. Furthermore.

000 3.500.405.500 15.000.000 9.000 11.000 2.500.200 49546200 56346200 .700 56.000 5.400.000 1.000 8.580.250 4.200 6.000.046.000 10.000 2.679.500.800.000 800.450 3.000 25.385.500 12. ASSETS: Current Assets Cash Debtors (A/R) Bills Receivable (N/R) Stock in Hands (Inventory) Investments Total Current Assets Fixed Assets Buildings Land Plant & Machinery Furniture & Fitting Total Fixed Assets Total Assets LIABILITIES: Current Liabilities Creditors (A/P) Bills Payable (N/P) Total Current Liabilities Fixed Liabilities Long-Term Loans Capital: Shahbaz Farhan Maliha Linette Total Capital Net Income Total Fixed Liabilities Total Liabilities & Capital Rs.500.500.500.000 30. BALANCE SHEET Rs. So we are trying our level best to overcome all this possibilities just to make our consumers satisfied in terms of quality as well as price.346.000 8.000.000.281.000.000 37. 8.23 | P a g e world is becoming too fast and people do not even get time to have lunch with their families so it would be a difficult task for one to go to a tailor and design their own dresses.960.000 6.

080.000 15.488.000 (10.000 45.068.000 13.060.000 Rs.500 1.000) 3.437.295.000) Rs.142. General Office Supplies Expense Miscellaneous General Expense Total General Expense Net Profit from Operations Other Expenses & Incomes Interest Income Interest Expense 12.000 5.000 2.000. 20.000) 19.500.000) (50.000) 7.000 (12.000 7.000 15.000 5.925.000.988.000 300.235.000 7. Income from Sales Gross Sales Sales Return Sales Discount Net Sales Cost of Goods Sold Opening Stock Purchases Purchases Discount Net Purchases Cost of Goods Available for Sale Closing Stock Cost of Goods Sold Gross Profit Operating Expense Selling Expense Sales Salaries Advertising Expense Insurance Expense.000) (25.000 (6.24 | P a g e INCOME STATEMENT Rs.000 6.000 2.000 .000 15.000 200. (75.000 200.500) -6.000.500 (580. Selling Store Supplies Expense Total Selling Expense General Expense Office Salaries Taxes Insurance Expense.000 3.

SALES FORECAST (For the year 2003) .000 Rs.5.125.4.046.000 Rs.800 2.224.000 Rs.3.160.8.000 2 • WAGES AND SALARIES per month Rs.000 No.000 1 Directors Rs.72.150.46.000 Rs.000 Rs.500 Rs.000 Rs.000 Rs.240.6.000 * These salaries and benefits are provided to the non-executives on 12-hour shift basis.5.5.500 Rs.000 Rs.500 Rs.R. of Persons 2 5 92 4 1 3 8 4 119 Salaries & Benefits (Executives) Chief Financial Officer General Manager Plant General Manager H.95000 Rs.000 Rs.6.125.000 1.001 Rs.000 Rs.000 Rs.4. General Manager Marketing Head Designer Salaries And Benefits (Non-Executives) Foreman Supervisor Labor Electrician Office Boys Data Entry Operator Security Guard Driver per month Rs.25 | P a g e Net Income Sales Tax (35%) Total Net Income (Excluding Sales Tax) 3.500 Rs.200 OTHER INFORMATION • REMUNERATION OF CHIEF EXECUTIVE AND DIRECTORS Chief Executive Basic Salary House Rent Utilities Total Number Of Persons Rs.148.7.474.90.101.125.000 Rs.324.9.000 Rs.

251 689.246 684.441 704.655 685. Oct. Nov.400 552. 790.246 800. 713.565 694.451 726.554 March Rs.464 696.864 Pants Shirts Cardigans 2220417 2008200 2050843 1505629 1496007 1427905 1402329 1378305 1382490 1489522 1651078 1912275 (For five years. Rs. Rs.254 692.683 564.674 685.497 674.321 100.002 722.989 567.000 7.724 Dec.562 23. Rs.968 388.065 590. 708.000 1.139 952. 655. Rs. Rs.556 696. Rs.054 May June July August Sept. Rs. 2003-2007) .667 704. 693. Rs.346 531. Rs.543 April Rs.298 676. Rs.687 98. 652.000 5.556 234.26 | P a g e Jan.124 560.154 Feb.

issue.000 to Rs.T.T. .354 because of the W.O. will open the gates between the developed countries and the developing countries for trade. is affecting third world countries.O. Our emphasis remains primarily on education and health.220. The company also supports tertiary level education and provides considerable funding. As W.T.19. it will also affect our economy and garments industry.10.O.27 | P a g e In 2004 our sale will decrease drastically from Rs. this will affect our local market to a great extent SOCIAL RESPONSIBILITIES We always remain conscious of our responsibilities towards the society in which we operate. We have the citizen foundation under which we have opened a primary school in our plant locality. and our funding toward these sectors has been doubled. W.925.

fragrances etc. H E A L T H A N D E N V I R O N M E N T Our company maintains a strong commitment to safety. In a short span of time we have increased our sales very rapidly and this become possible just because of our wellqualified management. . is a typical Pakistani business. footwears. glasses. safety of man and machinery and fire fighting and also assigned an adviser to continually guide them in this regard. for that we have to struggle hard for which we are fully committed. This includes employees. the new emerging states of Far East Asia and Hong Kong etc.28 | P a g e S A F E T Y. Following are few of the recommendations for Stitch & Style Garments Ltd. • We want to expand our business internationally and planning to export our products in Middle East countries. the dedication of its staff and the application of the highest professional standard of work. contract partners in the work place. All new employees are given an orientation on security. RECOMMENDAT IONS Stitch & Style Garments Ltd. • They have much more capability to increase their quality production or they can increase their efficiency. FUTURE OUTLOOK • We want to give a brand name to our products like GUCCI. and our customers and is achieved through its leadership. GAP. for which we are starting our export operation in 2005 INSAHA-ALLAH • We want to increase of our product line like sports wear. • They need efficient marketing and advertising campaign throughout Pakistan. health and environment performance in all its operations and this applies to the safety of everyone involved in or affected by our operations. and Christian Dior etc.

• They need extensive market research for forecast the consumer preference in fashion and styles and necessary R.29 | P a g e • As the WTO threat is coming ahead. three-dimensional. • They have ability to face tough competition in cut and sew industry from Far Eastern and Latin American market.. is doing a great job and good luck with their future plans. is a good running business at present. otherwise. if they keep on working with the same potential they would definitely be one of the best garment manufacturers in Pakistan as well as create impressive brand image all over. APPENDIX . They have better resources to use in a better way.g. They are committed to customize their products according to the consumers. Pakistan is producing high quality raw material as well as products. We would like to end up by saying. to be able to meet such demands in minimum possible time. they have to deal with WTO policies regarding textile industry in Pakistan. CONCLUSION Stitch & Style Garments Ltd. & D. As compared to their competitors they have started a new business very effectively and they are maintaining and improving their quality. As in Pakistan most of the products lack branding. • They have good and well-established competitors in the market and have to establish themselves. non contact body measurement and digital printing will be learnt about and implement fast. For this purpose they have to adopt new technologies for mass customization. that Stitch & Style Garments Ltd. like they can come with some brand name. e.

09% 3.023 5.816 529.339. Km.40% 53.443.495 982.180 759.5 Million 6 166 persons/ Sq. 32.941 Market Analysis Population World Ranking Population Density Urban Population < 15 years 15-64 years > 65 Population Doubling Time Sex Ratio (Male : Female) 145.30 | P a g e Target Market Population of major cities of Pakistan Karachi Lahore Peshawar Islamabad Quetta 9.50% 33 years 108.52% 43.5 : 100 .

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